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11-14-2013 Origin Design & Communications AGTOWN OF AVON PROFESSIONAL SERVICES AGREEMENT Independent Contractor Fixed Price — Not to Exceed Town Council Approval THIS PROFESSIONAL SERVICES AGREEMENT ( "Agreement ") is entered into by and between Origin Design & Communications, a British Columbia corporation, whose business address is #201 -1002 Lynham Road, Whistler, British Columbia, VON 1131 ( "Contractor ") and the Town of Avon, Colorado ( "Town "), a Home Rule municipality of the State of Colorado. The Town and the Contractor may be collectively referred to as the "Parties." RECITALS AND REPRESENTATIONS WHEREAS, the Town desires to have performed certain professional services as described in this Agreement; and WHEREAS, the Contractor represents that the Contractor has the skill, ability, and expertise to perform the services described in this Agreement and within the deadlines provided by the Agreement; and WHEREAS, the Town desires to engage the Contractor to provide the services described in this Agreement subject to the terms and conditions of the Agreement. NOW, THEREFORE, in consideration of the benefits and obligations of this Agreement, the Parties mutually agree as follows: 1.0 SERVICES AND CONTRACTOR PERFORMANCE 1.1 Services. As directed by and under the supervision of the Town Manager for the Town of Avon, the Contractor shall provide the Town with the services described in Exhibit A ( "Services "). 1.2 Changes to Services. The Town may request a change or changes in the Services. Any changes that are mutually agreed upon between the Town and the Contractor shall be made in writing and upon execution by both Parties shall become an amendment to the Services described in this Agreement. To be effective, any written change must be signed by the Contractor and by the Town Council. 1.3 Independent Contractor. The Contractor shall perform the Services as an independent contractor and shall not be deemed by virtue of this Agreement to have entered into any partnership, joint venture, employer /employee or other relationship with the Town other than as a contracting party and independent Origin — Avon Marketing Services Agreement Page 1 of 26 contractor. The Town shall not be obligated to secure, and shall not provide, any insurance coverage or employment benefits of any kind or type to or for the Contractor or the Contractor's employees, sub - consultants, contractors, agents, or representatives, including coverage or benefits related but not limited to: local, state, or federal income or other tax contributions; insurance contributions (e.g., FICA); workers' compensation; disability, injury, or health; professional liability insurance, errors and omissions insurance; or retirement account contributions. 1.4 Standard of Performance. In performing the Services, the Contractor shall use that degree of care, skill, and professionalism ordinarily exercised under similar circumstances by members of the same profession practicing in the State of Colorado. Contractor represents to the Town that the Contractor is, and its employees performing such Services are, properly licensed and /or registered within the State of Colorado for the performance of the Services (if licensure and /or registration is required by applicable law) and that the Contractor and employees possess the skills, knowledge, and abilities to competently, timely, and professionally perform the Services in accordance with this Agreement. 1.5 Patent Indemnification. Contractor shall indemnify, defend and hold Town harmless from any and all claims, demands, and causes of action (including reasonable attorneys' fees and costs of suit) for actual or asserted infringement or actual or asserted appropriation or use by Town of trade secrets, proprietary information, know -how, copyright rights, or patented inventions included in any design or specification furnished by Contractor or arising from the use or sale of materials, equipment, methods, processes, designs and information, furnished by Contractor in connection with the Services. Contractor shall include the foregoing indemnification provision as a term of each agreement utilized by it in the performance of its work which shall extend expressly from the vendor or subcontractor to Town. 1.6 Safety. When and to the extent that Contractor or any of its employees, agents or subcontractors are working under the terms of this Agreement, Contractor will comply, and cause all of its employees, agents and subcontractors to comply, with applicable safety rules and security requirements. 1.7 Qualified Personnel. Contractor will make available all qualified Contractors, drafters, technical and clerical personnel necessary to fulfill its obligations under this Agreement. Prior to commencement of work, Contractor will provide Town with the names of all Contractor personnel to be billed at an hourly rate of $130 whose services are to be employed in performance of the Services. Removal or re- assignment of personnel by Contractor will only be done with prior written approval of Town. 1.8 Removal of Personnel by Town. Town may, in its discretion, require Contractor to dismiss from performance of the Services any personnel of Contractor or any Origin — Avon Marketing Services Agreement Page 2 of 26 subcontractor for any reason, effective upon written notice from Town of such dismissal. Town will not be required to pay salary or any other costs associated with dismissed personnel effective upon Contractor's receipt of notice to dismiss from Town. 1.9 Representations and Warranties. Contractor represents and warrants that the Services will be performed in a manner consistent with other reasonable professionals providing similar services under similar circumstances. Contractor will complete the Services in accordance with the Agreement and applicable United States laws, regulations, ordinances, and codes in existence at the time the Agreement is executed. 1.10 Maintenance of and Access to Records. Contractor will maintain detailed records of all matters relating to the Services during the term of the Agreement and for a period after its cancellation or termination of not less than five (5) years. Town will have the right to copy and audit during regular business hours all records of any kind which in any way relate to the Services, whether created before, during or after the termination of this Agreement. Access to such records will be provided to Town at no cost. 1.11 Disclosure of Adverse Information. Contractor will promptly disclose to Town any and all information which Contractor may learn or which may have a material adverse impact on the Services or the Work Product or Town's ability to utilize the Work Product in the manner and for the purpose for which the Work Product is intended. 2.0 COMPENSATION 2.1 Commencement of and Compensation for Services. Following execution of this Agreement by the Town, the Contractor shall be authorized to commence performance of the Services as described in Exhibit A subject to the requirements and limitations on compensation as provided by this Section 2.0 and its subsections. A. Time and Materials Contract — Not to Exceed Amount. The Contractor shall perform the Services and shall invoice the Town for work performed based on the rates and /or compensation methodology described in Exhibit B, provided that total compensation shall not exceed FORTY -THREE THOUSAND FIVE HUNDRED DOLLARS ($43,500.00) unless a written change is signed by Town and Contractor which specifies a new Not to Exceed Amount. B. Reimbursable Expenses. The following shall be considered "reimbursable expenses" for purposes of this Agreement and may be billed to the Town without administrative mark -up but which must be accounted for by the Origin — Avon Marketing Services Agreement Page 3 of 26 Contractor and proof of payment shall be provided by the Contractor with the Contractor's monthly invoices: • Vehicle Mileage (billed at not more than the prevailing per mile charge permitted by the Internal Revenue Service as a deductible business expense) • Printing and Photocopying Related to the Services • Long Distance Telephone Charges Related to the Services • Charges incidental to securing needed information (e.g., charges imposed to obtain recorded documents) • Postage and Delivery Services • Lodging and Meals (only with prior written approval of the Town as to dates and maximum amount) C. Non - reimbursable Costs, Charges, Fees, or Other Expenses. Any fee, cost, charge, fee, or expense incurred by the Contractor not otherwise specifically authorized by this Agreement shall be deemed a non - reimbursable cost and shall be borne by the Contractor and shall not be billed or invoiced to the Town and shall not be paid by the Town. D. Increases in Compensation or Reimbursable Expenses. Any increases or modification of compensation or reimbursable expenses shall be subject to the approval of the Town and shall be made only by written amendment of this Agreement executed by both Parties. 2.2 Payment Processing. The Contractor shall submit invoices and requests for payment in a form acceptable to the Town. Invoices shall not be submitted more often than once each month unless otherwise approved by this Agreement or in writing by the Town. Unless otherwise directed or accepted by the Town, all invoices shall contain sufficient information to account for all Contractor time (or other appropriate measure(s) of work effort) and all authorized reimbursable expenses for the Services during the stated period of the invoice. Following receipt of a Contractor's invoice, the Town shall promptly review the Contractor's invoice. 2.3 Town Dispute of Invoice or Invoiced Item(s). The Town may dispute any Contractor time, reimbursable expense, and /or compensation requested by the Contractor described in any invoice and may request additional information from the Contractor substantiating any and all compensation sought by the Contractor before accepting the invoice. When additional information is requested by the Town, the Town shall advise the Contractor in writing, identifying the specific item(s) that are in dispute and giving specific reasons for any request for information. The Town shall pay the Contractor within forty -five (45) days of the receipt of an invoice for any undisputed charges or, if the Town disputes an item or invoice and additional information is requested, within thirty Origin — Avon Marketing Services Agreement Page 4 of 26 (30) days of acceptance of the item or invoice by the Town following receipt of the information requested and resolution of the dispute. To the extent possible, undisputed charges within the same invoice as disputed charges shall be timely paid in accordance with this Agreement. Payment by the Town shall be deemed made and completed upon hand delivery to the Contractor or designee of the Contractor or upon deposit of such payment or notice in the U.S. Mail, postage pre -paid, addressed to the Contractor. 3.0 CONTRACTOR'S GENERAL RESPONSIBILITIES 3.1 The Contractor shall become fully acquainted with the available information related to the Services. The Contractor is obligated to affirmatively request from the Town such information that the Contractor, based on the Contractor's professional experience, should reasonably expect is available and which would be relevant to the performance of the Services. 3.2 The Contractor shall perform the Services in accordance with this Agreement and shall promptly inform the Town concerning ambiguities and uncertainties related to the Contractor's performance that are not addressed by the Agreement. 3.3 The Contractor shall provide all of the Services in a timely and professional manner. 3.4 The Contractor shall promptly comply with any written Town request for the Town or any of its duly authorized representatives to reasonably access and review any books, documents, papers, and records of the Contractor that are pertinent to the Contractor's performance under this Agreement for the purpose of the Town performing an audit, examination, or other review of the Services. 3.5 The Contractor shall comply with all applicable federal, state and local laws, ordinances, regulations, and resolutions. 3.6 The Contractor shall be responsible at the Contractor's expense for obtaining, and maintaining in a valid and effective status, all licenses and permits necessary to perform the Services unless specifically stated otherwise in this Agreement. 4.0 TERM AND TERMINATION 4.1 Term. This Agreement shall be effective on the 14 day of November at 12:01 a.m., ( "Effective Date ") and shall terminate one year from that date, or on a prior date of completion of the Services or termination as may be permitted by this Agreement; provided, however, that the Parties may mutually agree in writing to the monthly extension of this Agreement for up to twelve (12) consecutive calendar months if such extension is approved by the Town Origin — Avon Marketing Services Agreement Page 5 of 26 Council and the Contractor and such extension does not alter or amend any of the terms or provisions of this Agreement. 4.2 Continuing Services Required. The Contractor shall perform the Services in accordance with this Agreement commencing on the Effective Date until such Services are terminated or suspended in accordance with this Agreement. The Contractor shall not temporarily delay, postpone, or suspend the performance of the Services without the written consent of the Town Council. 4.3 Town Unilateral Termination. This Agreement may be terminated by the Town for any or no reason upon written notice delivered to the Contractor at least ten (10) days prior to termination. In the event of the Town's exercise of the right of unilateral termination as provided by this paragraph: A. Unless otherwise provided in any notice of termination, the Contractor shall provide no further services in connection with this Agreement after receipt of a notice of termination; and B. All finished or unfinished documents, data, studies and reports prepared by the Contractor pursuant to this Agreement shall be delivered by the Contractor to the Town and shall become the property of the Town; and C. The Contractor shall submit to the Town a final accounting and final invoice of charges for all outstanding and unpaid Services and reimbursable expenses performed prior to the Contractor's receipt of notice of termination and for any services authorized to be performed by the notice of termination as provided by Section 4.3(A) above. Such final accounting and final invoice shall be delivered to the Town within thirty (30) days of the date of termination; thereafter, no other invoice, bill, or other form of statement of charges owing to the Contractor shall be submitted to or accepted by the Town. 4.4 Termination for Non - Performance. Should a party to this Agreement fail to materially perform in accordance with the terms and conditions of this Agreement, this Agreement may be terminated by the performing party if the performing party first provides written notice to the non - performing party which notice shall specify the non - performance, provide both a demand to cure the non - performance and reasonable time to cure the non - performance, and state a date upon which the Agreement shall be terminated if there is a failure to timely cure the non - performance. For purpose of this Section 4.4, "reasonable time" shall be not less than five (5) business days. In the event of a failure to timely cure a non - performance and upon the date of the resulting termination for non - performance, the Contractor prepare a final accounting and final invoice of charges for all performed but unpaid Services and authorized reimbursable expenses. Such final accounting and final invoice shall be delivered to the Town within fifteen (15) days of the date of termination; thereafter, no other Origin — Avon Marketing Services Agreement Page 6 of 26 invoice, bill, or other form of statement of charges owing to the Contractor shall be submitted to or accepted by the Town. Provided that notice of non- performance is provided in accordance with this Section 4.4, nothing in this Section 4.4 shall prevent, preclude, or limit any claim or action for default or breach of contract resulting from non - performance by a Party. 4.5 Unilateral Suspension of Services. The Town may suspend the Contractor's performance of the Services at the Town's discretion and for any reason by delivery of written notice of suspension to the Contractor which notice shall state a specific date of suspension. Upon receipt of such notice of suspension, the Contractor shall immediately cease performance of the Services on the date of suspension except: (1) as may be specifically authorized by the notice of suspension (e.g., to secure the work area from damage due to weather or to complete a specific report or study); or (2) for the submission of an invoice for Services performed prior to the date of suspension in accordance with this Agreement. 4.6 Reinstatement of Services Following Town's Unilateral Suspension. The Town may at its discretion direct the Contractor to continue performance of the Services following suspension. If such direction by the Town is made within (30) days of the date of suspension, the Contractor shall recommence performance of the Services in accordance with this Agreement. If such direction to recommence suspended Services is made more than thirty -one (31) days following the date of suspension, the Contractor may elect to: (1) provide written notice to the Town that such suspension is considered a unilateral termination of this Agreement pursuant to Section 4.3; or (2) recommence performance in accordance with this Agreement; or (3) if suspension exceeded sixty (60) consecutive days, request from the Town an equitable adjustment in compensation or a reasonable re -start fee and, if such request is rejected by the Town, to provide written notice to the Town that such suspension and rejection of additional compensation is considered a unilateral termination of this Agreement pursuant to Section 4.3. Nothing in this Agreement shall preclude the Parties from executing a written amendment or agreement to suspend the Services upon terms and conditions mutually acceptable to the Parties for any period of time. 4.7 Delivery of Notice of Termination. Any notice of termination permitted by this Section 4.0 and its subsections shall be addressed to the person signing this Agreement on behalf of either Town or Contractor at the address shown below or such other address as either party may notify the other of and shall be deemed given upon delivery if personally delivered, or forty -eight (48) hours after deposited in the United States mail, postage prepaid, registered or certified mail, return receipt requested. 5.0 INSURANCE Origin — Avon Marketing Services Agreement Page 7 of 26 5.1 Insurance Generally. The Contractor shall obtain and shall continuously maintain during the term of this Agreement insurance of the kind and in the minimum amounts specified in this Section 5.1. The Required Insurance shall be procured and maintained with insurers with an A- or better rating as determined by Best's Key Rating Guide. All Required Insurance shall be continuously maintained to cover all liability, claims, demands, and other obligations assumed by the Contractor. The Contactor shall secure and maintain the following ( "Required Insurance "): A. Worker's Compensation Insurance in the minimum amount required by applicable law for all employees and other persons as may be required by law. Such policy of insurance shall be endorsed to include the Town as a Certificate Holder. B. Comprehensive General Liability insurance with minimum combined single limits of One Million Dollars ($1,000,000.00) Dollars each occurrence and of One Million Dollars ($1,000,000.00) aggregate. The policy shall be applicable to all premises and all operations of the Contractor. The policy shall include coverage for bodily injury, broad form property damage (including completed operations), personal injury (including coverage for contractual and employee acts), blanket contractual, independent contractors, products, and completed operations. The policy shall contain a severability of interests provision. Coverage shall be provided on an "occurrence" basis as opposed to a "claims made" basis. Such insurance shall be endorsed to name the Town as Certificate Holder and name the Town, and its elected officials, officers, employees and agents as additional insured parties. C. Comprehensive Automobile Liability insurance with minimum combined single limits for bodily injury of not less than of One Hundred Thousand Dollars ($100,000.00) each person and each accident and for property damage of not less than Fifty Thousand Dollars ($50,000.00) each accident with respect to each of the Contractor's owned, hired and non -owned vehicles assigned to or used in performance of the Services. The policy shall contain a severability of interests provision. Such insurance coverage must extend to all levels of subcontractors. Such coverage must include all automotive equipment used in the performance of the Agreement, both on the work site and off the work site, and such coverage shall include non - ownership and hired cars coverage. Such insurance shall be endorsed to name the Town as Certificate Holder and name the Town, and its elected officials, officers, employees and agents as additional insured parties. D. Professional Liability (errors and omissions) Insurance with a minimum limit of coverage of One Million Dollars ($1,000,000.00) per claim and annual aggregate. Such policy of insurance shall be obtained and maintained for Origin — Avon Marketing Services Agreement Page 8 of 26 one (1) year following completion of all Services under this Agreement. Such policy of insurance shall be endorsed to include the Town as a Certificate Holder. 5.2 Additional Requirements for All Policies. In addition to specific requirements imposed on insurance by this Section 5.0 and its subsections, insurance shall conform to all of the following: A. For both Contractor Insurance and Required Insurance, all policies of insurance shall be primary insurance, and any insurance carried by the Town, its officers, or its employees shall be excess and not contributory insurance to that provided by the Contractor; provided, however, that the Town shall not be obligated to obtain or maintain any insurance whatsoever for any claim, damage, or purpose arising from or related to this Agreement and the Services. The Contractor shall not be an insured party for any Town - obtained insurance policy or coverage. B. For both Contractor Insurance and Required Insurance, the Contractor shall be solely responsible for any deductible losses. C. For Required Insurance, no policy of insurance shall contain any exclusion for bodily injury or property damage arising from completed operations. D. For Required Insurance, every policy of insurance shall provide that the Town will receive notice no less than thirty (30) days prior to any cancellation, termination, or a material change in such policy. 5.3 Failure to Obtain or Maintain Insurance. The Contractor's failure to obtain and continuously maintain policies of insurance in accordance with this Section 5.0 and its subsections shall not limit, prevent, preclude, excuse, or modify any liability, claims, demands, or other obligations of the Contractor arising from performance or non - performance of this Agreement. Failure on the part of the Contractor to obtain and to continuously maintain policies providing the required coverage, conditions, restrictions, notices, and minimum limits shall constitute a material breach of this Agreement upon which the Town may immediately terminate this Agreement, or, at its discretion, the Town may procure or renew any such policy or any extended reporting period thereto and may pay any and all premiums in connection therewith, and all monies so paid by the Town shall be repaid by Contractor to the Town immediately upon demand by the Town, or at the Town's sole discretion, the Town may offset the cost of the premiums against any monies due to the Contractor from the Town pursuant to this Agreement. 5.4 Insurance Certificates. Prior to commencement of the Services, the Contractor shall submit to the Town certificates of insurance for all Required Insurance. Insurance limits, term of insurance, insured parties, and other information Origin — Avon Marketing Services Agreement Page 9 of 26 sufficient to demonstrate conformance with this Section 5.0 and its subsections shall be indicated on each certificate of insurance. Certificates of insurance shall reference the Project Name as identified on the first page of this Agreement. The Town may request and the Contractor shall provide within three (3) business days of such request a current certified copy of any policy of Required Insurance and any endorsement of such policy. The Town may, at its election, withhold payment for Services until the requested insurance policies are received and found to be in accordance with the Agreement. 6.0 OWNERSHIP OF DOCUMENTS 6.1 Work Product is Property of Town. Upon complete payment for services rendered, the Work Product, as defined in Section 1, shall be deemed work made for hire and made in the course of Services performed under this Agreement and will be the exclusive property of Town. Town will have unlimited right to make, have made, use, reconstruct, repair, modify, reproduce, publish, distribute and sell the Work Product, in whole or in part, or combine the Work Product with other matter, or not use the Work Product at all, as it sees fit. Any reuse of the Work Product produced under this Agreement for any purpose not directly related to this Agreement will be at the sole risk of Town. Furthermore, Contractor agrees to Assignment of Intellectual Property Agreement attached as Schedule B, dated November 14, 2013 and made a part of this Agreement. 6.2 Obligations of Contractor's Personnel and Subcontractors. Contractor warrants it has enforceable written agreements with all of its personnel and subcontractors to be involved in performing the Services that: A. assign to Contractor ownership of all patents, copyrights and other proprietary rights created in the course of their employment or engagement; and B. obligate such personnel or subcontractors, as the case may be, upon terms and conditions no less restrictive than are contained in Section 6, not to use or disclose any proprietary rights or information learned or acquired during the course of such employment or engagement including, without limitation, any Work Product, all Contractor property and any other information pursuant to Section 6. 6.3 Assignment of Proprietary Rights. To the extent that any title to any Work Product may not, by operation of law, vest in Town, or such Work Product may not be considered to be work made for hire, Contractor hereby irrevocably transfers and assigns to Town in perpetuity all worldwide right, title and interest in and to the patent rights, copyrights, trade secrets and other proprietary rights in and ownership of, the Work Product. 6.4 Town Furnished Information. Title to all materials and all documentation furnished by Town to Contractor will remain in Town. Contractor will deliver to Origin —Avon Marketing Services Agreement Page 10 of 26 Town and any all Work Product and property, including copies thereof on whatever media rendered, upon the first to occur of: A. Town's written request; or B. completion of the Services under this Agreement; or C. termination of this Agreement. 6.5 The Contractor waives any right to prevent its name from being used in connection with the Services. 7.0 CONFLICT OF INTEREST The Contractor shall refrain from providing services to other persons, firms, or entities that would create a conflict of interest for the Contractor with regard to providing the Services pursuant to this Agreement. The Contractor shall not offer or provide anything of benefit to any Town official or employee that would place the official or employee in a position of violating the public trust as provided by C.R.S. §24 -18 -109, as amended, or any Town — adopted Code of Conduct or ethical principles. 8.0 REMEDIES In addition to any other remedies provided for in this Agreement, and without limiting its remedies available at law, the Town may exercise the following remedial actions if the Contractor substantially fails to perform the duties and obligations of this Agreement. Substantial failure to perform the duties and obligations of this Agreement shall mean a significant, insufficient, incorrect, or improper performance, activities or inactions by the Contractor. The remedial actions include: 8.1 Suspend the Contractor's performance pending necessary corrective action as specified by the Town without the Contractor's entitlement to an adjustment in any charge, fee, rate, price, cost, or schedule; and /or 8.2 Withhold payment to the Contractor until the necessary services or corrections in performance are satisfactorily completed; and /or 8.3 Deny payment for those services which have not been satisfactorily performed, and which, due to circumstances caused by the Contractor, cannot be performed, or if performed would be of no value to the Town; and /or 8.4 Terminate this Agreement in accordance with this Agreement. The foregoing remedies are cumulative and the Town, it its sole discretion, may exercise any or all of the remedies individually or simultaneously. Origin — Avon Marketing Services Agreement Page 11 of 26 9.0 MISCELLANEOUS PROVISIONS 9.1 No Waiver of Rights. A waiver by any Party to this Agreement of the breach of any term or provision of this Agreement shall not operate or be construed as a waiver of any subsequent breach by either Party. The Town's approval or acceptance of, or payment for, services shall not be construed to operate as a waiver of any rights or benefits to be provided under this Agreement. No covenant or term of this Agreement shall be deemed to be waived by the Town except in writing signed by the Town Council or by a person expressly authorized to sign such waiver by resolution of the Town Council of the Town of Avon, and any written waiver of a right shall not be construed to be a waiver of any other right or to be a continuing waiver unless specifically stated. 9.2 No Waiver of Governmental Immunity. Nothing in this Agreement shall be construed to waive, limit, or otherwise modify any governmental immunity that may be available by law to the Town, its officials, employees, contractors, or agents, or any other person acting on behalf of the Town and, in particular, governmental immunity afforded or available pursuant to the Colorado Governmental Immunity Act, Title 24, Article 10, Part 1 of the Colorado Revised Statutes. 9.3 Affirmative Action. Contractor will not discriminate against any employee or applicant for employment because of race, color, religion, sex or national origin. Contractor will take affirmative action to ensure applicants are employed, and employees are treated during employment without regard to their race, color, religion, sex or national origin. Such action shall include, but not be limited to the following: employment, upgrading, demotion or transfer; recruitment or recruitment advertising; layoff or termination; rates of pay or other forms of compensation; and selection for training, including apprenticeship. 9.4 Binding Effect. The Parties agree that this Agreement, by its terms, shall be binding upon the successors, heirs, legal representatives, and assigns; provided that this Section 9.4 shall not authorize assignment. 9.5 No Third Party Beneficiaries. Nothing contained in this Agreement is intended to or shall create a contractual relationship with, cause of action in favor of, or claim for relief for, any third party, including any agent, sub - consultant or sub- contractor of Contractor. Absolutely no third party beneficiaries are intended by this Agreement. Any third -party receiving a benefit from this Agreement is an incidental and unintended beneficiary only. 9.6 Article X, Section 20/TABOR. The Parties understand and acknowledge that the Town is subject to Article X, § 20 of the Colorado Constitution ( "TABOR "). The Parties do not intend to violate the terms and requirements of TABOR by the execution of this Agreement. It is understood and agreed that this Origin — Avon Marketing Services Agreement Page 12 of 26 Agreement does not create a multi - fiscal year direct or indirect debt or obligation within the meaning of TABOR and, therefore, notwithstanding anything in this Agreement to the contrary, all payment obligations of the Town are expressly dependent and conditioned upon the continuing availability of funds beyond the term of the Town's current fiscal period ending upon the next succeeding December 31. Financial obligations of the Town payable after the current fiscal year are contingent upon funds for that purpose being appropriated, budgeted, and otherwise made available in accordance with the rules, regulations, and resolutions of Town of Avon, and other applicable law. Upon the failure to appropriate such funds, this Agreement shall be terminated. 9.7 Governing Law, Venue, and Enforcement. This Agreement shall be governed by and interpreted according to the law of the State of Colorado. Venue for any action arising under this Agreement shall be in the appropriate court for Mineral County, Colorado. To reduce the cost of dispute resolution and to expedite the resolution of disputes under this Agreement, the Parties hereby waive any and all right either may have to request a jury trial in any civil action relating primarily to the enforcement of this Agreement. The Parties agree that the rule that ambiguities in a contract are to be construed against the drafting party shall not apply to the interpretation of this Agreement. If there is any conflict between the language of this Agreement and any exhibit or attachment, the language of this Agreement shall govern. 9.8 Survival of Terms and Conditions. The Parties understand and agree that all terms and conditions of the Agreement that require continued performance, compliance, or effect beyond the termination date of the Agreement shall survive such termination date and shall be enforceable in the event of a failure to perform or comply. 9.9 Assignment and Release: All or part of the rights, duties, obligations, responsibilities, or benefits set forth in this Agreement shall not be assigned by Contractor without the express written consent of the Town Council for Town of Avon. Any written assignment shall expressly refer to this Agreement, specify the particular rights, duties, obligations, responsibilities, or benefits so assigned, and shall not be effective unless approved by resolution or motion of the Town Council for the Town of Avon. No assignment shall release the Applicant from performance of any duty, obligation, or responsibility unless such release is clearly expressed in such written document of assignment. 9.10 Paragraph Captions: The captions of the paragraphs are set forth only for the convenience and reference of the Parties and are not intended in any way to define, limit or describe the scope or intent of this Agreement. 9.11 Integration and Amendment: This Agreement represents the entire and integrated agreement between the Town and the Contractor and supersedes all prior negotiations, representations, or agreements, either written or oral. Any Origin — Avon Marketing Services Agreement Page 13 of 26 amendments to this must be in writing and be signed by both the Town and the Contractor. 9.12 Severability: Invalidation of any of the provisions of this Agreement or any paragraph sentence, clause, phrase, or word herein or the application thereof in any given circumstance shall not affect the validity of any other provision of this Agreement. 9.13 Incorporation of Exhibits: Unless otherwise stated in this Agreement, exhibits, applications, or documents referenced in this Agreement shall be incorporated into this Agreement for all purposes. In the event of a conflict between any incorporated exhibit and this Agreement, the provisions of this Agreement shall govern and control. 9.14 Employment of or Contracts with Illegal Aliens: Contractor shall not knowingly employ or contract with an illegal alien to perform work under this Agreement. Contractor shall not contract with a subcontractor that fails to certify that the subcontractor does not knowingly employ or contract with any illegal aliens. By entering into this Agreement, Contractor certifies as of the date of this Agreement it does not knowingly employ or contract with an illegal alien who will perform work under the public contract for services and that the Contractor will participate in the e- verify program or department program in order to confirm the employment eligibility of all employees who are newly hired for employment to perform work under the public contract for services. The Contractor is prohibited from using either the e- verify program or the department program procedures to undertake pre - employment screening of job applicants while this Agreement is being performed. If the Contractor obtains actual knowledge that a subcontractor performing work under this Agreement knowingly employs or contracts with an illegal alien, the Contractor shall be required to notify the subcontractor and the Town within three (3) days that the Contractor has actual knowledge that a subcontractor is employing or contracting with an illegal alien. The Contractor shall terminate the subcontract if the subcontractor does not stop employing or contracting with the illegal alien within three (3) days of receiving the notice regarding Contractor's actual knowledge. The Contractor shall not terminate the subcontract if, during such three days, the subcontractor provides information to establish that the subcontractor has not knowingly employed or contracted with an illegal alien. The Contractor is required to comply with any reasonable request made by the Department of Labor and Employment made in the course of an investigation undertaken to determine compliance with this provision and applicable state law. If the Contractor violates this provision, the Town may terminate this Agreement, and the Contractor may be liable for actual and /or consequential damages incurred by the Town, notwithstanding any limitation on such damages provided by such Agreement. Origin — Avon Marketing Services Agreement Page 14 of 26 9.15 Non - Liability of Town for Indirect or Consequential Damages or Lost Profits: Parties agree that the Town shall not be liable for indirect or consequential damages, including lost profits that result from the Town's declaration that the Contractor is in default of the Agreement, so long as the Town acts in good faith. 9.16 Indemnity: To the fullest extent permitted by law, Contractor shall indemnify, defend and hold harmless Town, its members, affiliates, officers, directors, partners, employees, and agents from and against all claims, damages, losses and expenses, including but not limited to reasonable attorney's fees, arising out of the performance of the Services, provided that any such claim, damage, loss or expense is caused by any negligent act or omission of Contractor, anyone directly or indirectly employed by Contractor or anyone for whose acts Contractor may be liable, except to the extent any portion is caused in part by a party indemnified hereunder. 9.17 Notices: Unless otherwise specifically required by a provision of this Agreement any notice required or permitted by this Agreement shall be in writing and shall be deemed to have been sufficiently given for all purposes if sent by certified mail or registered mail, postage and fees prepaid, addressed to the Party to whom such notice is to be given at the address set forth below or at such other address as has been previously furnished in writing, to the other Party. Such notice shall be deemed to have been given when deposited in the United States Mail properly addressed to the intended recipient. If to the Town: If to the Contractor: Town of Avon Attention: Danielle Kristmanson Attn: Town Manager Origin Design & P.O. Box 975 Communications LTD 1 Lake Street #201 -1002 Lynham Road, Avon, Colorado 81620 Whistler, B.C. VON 1B1 With Copy to: Attention: MJ Legault Town of Avon Origin Design & Attn: Town Attorney Communications LTD P.O. Box 975 #201 -1002 Lynham Road, 1 Lake Street Whistler, B.C. Avon, Colorado 81620 VON 1B1 Origin — Avon Marketing Services Agreement Page 15 of 26 10.0 AUTHORITY The individuals executing this Agreement represent that they are expressly authorized to enter into this Agreement on behalf of Town of Avon and the Contractor and bind their respective entities. THIS AGREEMENT is executed and made effective as provided above. �OF AVp� ATTEST: A au. rq_1�4 "Ke ny, own Clerk Origin — Avon Marketing Services Agreement Page 16 of 26 TOWN OF AVON, COLORADO By: Virginia Egger, o Manager CONTRACTOR: By: Name: anielle Kristmanson Position: Principal EXHIBIT A ARTICLE A2 - PROVISION OF SERVICES A2.1 Services to be Provided. The Agency agrees to provide to the Client, during the Term, the Services described in sections A2.2 through A2.10 inclusive, in accordance with the terms and conditions set out in this Agreement. The Town of Avon Branding, Brad Envisioning Logistics, December 2, 2013, prepared by the Agency, will serve as the program, including timeframes, logistics and tasks for this Agreement, and is included with this Exhibit A. A2.2 Strategic Consulting and Branding Services. The Agency shall provide the following strategic consulting Services in the Territory with respect to the Products: (a) planning, research and analysis to assist with the development of strategic communications, branding strategy and marketing plans; (b) planning, development and preparation of strategic brand development, advertising campaigns; and (c) general advice and recommendations on the Client's use of marketing, branding and communications. A2.3 Advertising Services. The Agency shall provide the following advertising Services in the Territory with respect to the Products: (a) the creation, production and placement of advertisements generally; (b) the development, preparation and production of copy and layouts for print media including newspaper, magazine, outdoor advertising, billboards and other forms of indoor and outdoor print advertising; (c) the development and preparation of copy, storyboards, audio, video and various forms of recordings for broadcast media including television, radio and other forms of presentation and video broadcast advertising; (d) the purchase of talent, models, performers and other service providers, on behalf of the Client, in connection with the creation and production of advertising; (e) the development and preparation of point -of- purchase and other merchandising and sales related materials; (f) the development of contest materials and the administration of contests and similar items and promotions, as required; (g) the purchase of materials, on behalf of the Client, to be used in connection with the above advertising activities, including artwork, film, tape, engravings and various presentation materials and elements; and (h) general advice and recommendations on the Client's advertising. A2.4 Media Services. The Agency shall provide the following media Services in the Territory with respect to the Products: (a) media planning, buying and reporting, including the evaluation and negotiation of media buys; (b) assistance with the preparation of media plans; (c) assistance with budgeting, including pre -buy and post -buy recommendations, evaluation and follow -up; (d) co- ordination and provision of advertising materials to media in accordance with relevant Exhibit A to Origin -Avon Marketing Services Agreement Page 1 schedules and broadcast requirements; (e) ongoing media evaluation and analysis; (f) review media invoices received and payment of invoices as appropriate; and (g) general advice and recommendations on the Client's use of media. A2.5 Market Research Services. The Agency shall provide the following market research Services in the Territory with respect to the Products: (a) consumer research, using various techniques including copy testing, focus groups and surveying; (b) utilization of third party market research data, as required; (c) database collection, management and analysis; (d) review and reporting of relevant market information; and (e) general advice and recommendations on the Client's use of market research. A2.6 Direct Marketing Services. The Agency shall provide the following direct marketing Services in the Territory with respect to the Products: (a) development, preparation and implementation of direct mail campaigns; (b) development, preparation and implementation of customer relationship management (CRM) activities; (c) development, preparation and implementation of electronic mail and web -based direct marketing campaigns; (d) development, preparation and implementation of telemarketing campaigns; and (e) general advice and recommendations on the Client's use of direct marketing. A2.7 Public Relations Services. The Agency shall provide the following public relations Services: (a) assistance with media relations, events, interviews, speeches and contests; (b) assistance with branding and brand merchandising; (c) assistance with crisis management; (d) assistance with employee and stakeholder communications; and (e) general advice and recommendations on the Client's use of public relations. A2.8 Website Design and Development Services. The Agency shall provide the following Web -site design Services: (a) design and development of the Client's Website in accordance with specifications provided by the Client; (b) installation and testing to ensure functionality of the Client's Website; and (c) general advice and recommendations on the Client's use of its Website. A2.9 Other Services. The Agency shall provide such other and further marketing and communications related Services as may be required by the Client from time to time, subject to the authorization by the Client and agreement by the Agency to provide such Services. The provision of all such other Services shall be governed by the terms and conditions of this Agreement. A2.10 Standards of Service. The Agency will ensure that all Services are provided in the following manner: (a) honestly, in good faith and with a view to the best interests of the Client; Exhibit A to Origin -Avon Marketing Services Agreement Page 2 (b) using commercially reasonable efforts; (c) diligently, professionally and competently; and (d) in accordance with all applicable laws, regulations and industry standards. A2.11 Trade - marks, Domain Names and Copyright. The Agency shall ensure, using commercially reasonable efforts, that all advertising, creative, promotional and other material created, developed or prepared by the Agency which contains any trade -mark, domain name or copyright owned by the Client shall be properly utilized and identified in compliance with the Client's intellectual property policies as they may be provided to the Agency in writing from time to time. ARTICLE A3 — ORIGIN LOGISTICS DOCUMENT Town of Avon Branding Brand Envisioning Logistics// December 2, 2013 Brand Envisioning — Phase 9: Logistics This document outlines: • Project objectives • Key points of contact • Key milestones • Proposed schedule • Key decision makers • The Origin team • Next Steps • Preliminary envisioning session plan PIZO 1 _'C T 0 B EC 1.1 VES • Uncover and articulate the Avon brand • .Provide a brand platform that will be embraced and adopted by fiill- and part-time residents, the local business community and visitors alike • Articulate the brand story including its core brand attributes, characteristics, essence, promise, voice and key messages • Create a visual identity for Avon that supports this brand R1-Y POINTS OF CON-FACT We will require access to one key decision maker (the Branding Advisory Committee Chair), with one lead point of contact (Matt Pielsticker) on the project. This process will avoid Origin receiving conflicting feedback or misunderstanding the direction chosen, and will ensure we have access to the final decision maker at key stages in the process. As our lead point of contact, we ask that Matt be responsible for the following: Exhibit A to Origin -Avon Marketing Services Agreement Page 3 • Presenting information and any materials to the Advisory Committee that are not already presented by Origin to the group. • Gathering, synthesizing and gaining consensus where necessary on the feedback of the committee and providing that feedback in a clear, written form to Origin. • Coordinating internal meetings of the Advisory Committee, and presentations or other meetings between Origin and the Advisory Committee or key decision maker. • Providing written approval for estimates and timelines. • Ensuring the Advisory Conuuittee adheres to timelines and scope, or for determining with Origin the resultant changes in timeline or budgets to accommodate scope changes. KEY STAKEHOLDERS AND DECISIONS MAKERS A Core Advisory Committee has been established and the members include two council members as well as business representatives. The committee includes 12 members. While the Committee Chair will provide final approval on the brand outcomes, it is agreed that a single brand platform and identity will be presented to Council for final approval. ORIGIN CONSIDER.&TI.ONSRND RECOMMENDATIONS At this time, we recommend also including the following representatives within the Advisory Committee: - A conununity resident representing the Spanish - speaking community - A community resident representing home - owners PROPOSED SCHEDULE Step : Brand envisioning and conceptualization Phase 1: LOGISTICS Week of November 18th Logistics Plan and Estimate presented by Origin Week of November 25th Logistics Plan and Estimate approved by client PHASE 2 & 3: RESEARCH & COMPETITIVE ANALYSIS Week of December 2nd • Research/materials and list of key competitors provided to Origin by client • First invoice sent. - 50% of $28,000 Week of December 9th Document summarizing research and. competitors prepared by Origin for delivery in Envisioning session PIIASE 4: ENVISIONING Exhibit A to Origin -Avon Marketing Services Agreement Page 4 Week of January 27th • Envisioning Session - Evening Session: Wednesday, January 29th - Day Session: Thursday, January 30th Week of February 3rd • Summary of Envisioning session and research presented by Origin PHASE 5: BRAND ARTICUI.,ATION Week of February 10th • Brand Conceptualization and Brand Platform presented by Origin and client feedback Week of .February 17th • Final presentation and client sign off on Brand Platform Final invoice sent - 50% of $28,000 Step 2: IDEN'I'I`I ' AND TAGL,INE DI VELOP TENT February- March: Creative Development for Logo and Tagline Full timeline for this stage will be provided after Step 1 is complete, but logo and tagline will be prioritized for March delivery Creative templates and graphic standards timeline and scope to be determined after Step 1 is complete. THE 0111GI ` "I EAM The following are the Origin team members that will be working with you on this mandate and the brand development portion: MJ Legault — Principal and Strategic Planner • Responsible for strategic direction for the brand • Will facilitate the sessions Danielle Kristmanson — Principal and Creative Director • Responsible for strategic direction for the brand • Will facilitate the sessions Heather Forbes— Account Supervisor • Day -to -day contact • Responsible for managing the project and keeping all communications centralized • Will provide client orientation session and training on Basecamp • Will provide the various communications at each phase and coordinate the approvals Exhibit A to Origin -Avon Marketing Services Agreement Page 5 NEXT STEPS -- RESEARCH, CO�IP)F TITORS AND SESSION PLANNING Deadline: Week of November 25th • Client to approve logistics road map including estimate and timeline. • Origin to provide draft language to use to invite the community to the envisioning session. • Client to determine key participants to invite to the brand envisioning session. Please provide Origin with list of names along with their titles. Deadline: Week of December 2nd • Client to provide any relevant research, surveys and previous marketing materials developed for Avon. • Client to provide a list of competitors (top 4 -5). Origin will use these to compile and complete the competitive analysis. Community Envisioning Session Planning. Brand Envisioning — Phase 2: Community Envisioning Session CONINIUNITY ENVISIONING SESSION PARTICIPANTS Ideally these should be people who are able to contribute to the session and have enough understanding of the Avon brand, audience or competitors to provide input into the brand's platform. They should include key store staff and managers. Could possibly include top customer(s), key athletes or store ambassadors as well as key vendors) /reps. ENVISIONING (LATE AND LOCATION • Proposed Date: January 29th • Proposed Time: 6 to 9 pm • Proposed Location: Avon Town Hall PRE IA ENVISIONING AGENDA INTRODUCTION AND OBJECTIVES (10 minutes) Goal: Define branding and what it means to Avon • Establish key goals for the session and review the agenda SWOT REVIEW AND CONSENSUS (20 minutes) • Goal: Get the group warmed up and have everyone agreeing and working on something concrete before moving to the more intangible /emotive exercises. • Exercise: Review the existing SWOT analysis and agree on what was captured within it. BRAND ENVISIONING EXERCISES (40 minutes) • Goal: Understand stories about the area, what makes Avon unique and help us understand Exhibit A to Origin -Avon Marketing Services Agreement Page 6 community members' personal vision for the area. • Exercise One - Take turns sharing your story: - What brought you to the area? - If you were born here, what keeps you here? - What stories do you have of Avon? • Exercise Two - Take turns answering these two questions. - If you can imagine what you want Avon to be for your children, how is it different? Describe it. - If there was one thing you could wish for the place, what would it be? CONCLUSION AND WHAT TO EXPECT NEXT Goal: Make it clear to the participants what happens next and when they can expect to see the brand platform and identity Brand Envisioning — Phase 2: Advisory Committee Envisioning .ADVISORY COMMITTEE ENVISIONING SESSION PARTICIPANTS • This session will be held with the core group that forms the advisory committee. We suggest no more than 12 participants. N ��9 [�7�1f�`l[lt�.l� lir�ltillLlZt�i N [i7 • Proposed Date: January 30th Proposed Time: 10 to 4 (working lunch) Proposed Location: Avon Town Hall PRELIMINARY ENVISIONING AGENDA • Intros / Overview of the day • Vision REVIEW SWOT ANALYSIS FROM PREVIOUS NIGHT AND FINALIZE (10:30 - 11:15) • Goal: Understand where Avon is today and the extent of the gap between the current situation and the vision. • Exercise: As a group, review SWOT from community session and debate, distill, gain consensus. • Strengths • Weaknesses • Opportunities • Threats COMPETITIVE REVIEW AND ANALYSIS (10:30 - 11:45) • Goal: Understand how other communities with a similar challenge have approached branding. • Exercise: Discuss the following examples, review points of commonality or difference. Exhibit A to Origin -Avon Marketing Services Agreement Page 7 • Note: These regions differ in size, history and character but have similar regional activity for comparison purposes. LUNCH (12:00 - 1.2:30) DEFINE / R.EFINE TARGET AUDIENCE (12:30 - 1:15) • Goal: Define the target audience for the Avon brand Exercise 1: As a group, work on answering 4 questions: • Who lives/works here now? Why? • What do they love about Avon? What do they dislike? • Who do we want to come live /work here? • What do we imagine they will contribute to our place? Exercise 2: Define Avon's best customers. When they think of Avon, they think .... BRAND EXERCISE (1:15 - 2:30) • Exercise 1: Break into groups to answer 5 questions. • Present and review /agree as a group. • Exercise 2: What is the anti -Avon? The place most unlike Avon that you can think of? STORYTELLING EXERCISES (1:15 - 3:30) • Goal: Understand stories about the area and what makes it unique. • Exercise 1: Take turns sharing your story: • What brought you to the area? If you were bona here, what keeps you here? • When people ask where you live, how do you describe it? • Goal: Help us understand personal vision for the area • Exercise: Take turns answering these 2 questions: • If you can imagine what you want Avon to be for your children, how is it different? .Describe it. • If there was one thing you could wish for the brand, what would it be? WRAP UP / NEXT STEPS (3:30 - 4 :00) Exhibit A to Origin -Avon Marketing Services Agreement Page 8 EXHIBIT B ARTICLE B3 - COMPENSATION AND BILLING B3.1 Compensation - Fixed. In consideration of the Agency providing any of the above services to the Client, the Client shall pay the Agency fees equal to the amount estimated by the Agency in respect to such Services and approved by the Client as described in the Brand Conceptualization estimate, Project Number AVON0001, dated 11/19/2013 in the amount of $28,000; Logo Identity estimate, Project Number AVON0002, dated 11/19/2013 in the amount of $12,500; and the Tag Line Development estimate, Project Number AVON0003, dated 11/19/2013 in the amount of $3,000. The fixed compensation shall be inclusive of all expenses. B3.2 Media and Third -Party Costs. The Client shall reimburse the Agency for all charges relating to the cost of media, Third Party production costs and other Third Party supplier costs on the basis of the actual cost to the Agency of such costs plus 15 %. B3.3 Expenses. The Client shall reimburse the Agency for all out -of- pocket expenses actually incurred by the Agency and relating to the provision of the Services, including without limitation shipping, duty, customs brokerage, courier, excise and sales tax, facsimile, photocopying, travel, lodging, copy clearance and legal costs. B3.4 Invoices - Fees and Expenses. The Agency shall provide invoices to the Client, for all fees and expenses in respect to the provision of Services hereunder, on a predefined schedule, unless otherwise agreed in writing. The invoices provided by the Agency shall describe the Services provided in reasonable detail. Fees and expenses shall be described separately. B3.5 Invoices - Media, Production and Third -Party Costs. The Agency shall provide invoices to the Client, separate from those described in section 3.5 of this Agreement, for estimated media costs, Third Party production costs and other Third Party suppliers' costs. Invoices for media costs, Third Party production costs and other Third Party suppliers' costs shall contain an estimate of the amount of such costs together with an estimated date upon which the Agency will be required to pay such costs. For greater certainty, invoices for media costs, Third Party production costs and other Third Party suppliers' costs shall be provided by the Agency to the Client in advance of orders for such goods and services being placed by the Agency and in advance of the payment of such costs by the Agency. B3.6 Payment - Fees and Expenses. The Client shall pay all invoices, with the exception of invoices for media, Third Party production and Third Party supplier costs, within thirty (30) days of receipt of such invoices. If the Client fails to make any payment when due, the Agency may suspend the delivery of Services until such past due payment is made. B3.7 Payment - Media, Production and Third -Party Costs. The Client shall pay all invoices for media, production and Third Party supplier costs upon receipt of such invoices from the Agency, based upon the estimated amounts of such costs contained in such invoices and whether or not such costs have been incurred or paid by the Agency. If the Client fails to make any payment for media, production and Third Party supplier costs when due, the Agency may delay the ordering of such media, production and Third Party supplies, and the delivery of any Services based upon the ordering of such media, production and Third Party supplies, until such Exhibit B to Origin -Avon Marketing Services Agreement Page 1 past due payment is made. For greater certainty, it is intended that the Client will make all funds required for media, production and Third Party supplier costs available to the Agency prior to orders for such media, production and Third Party supplies being placed by the Agency. 133.8 Interest. Any amounts not paid when due hereunder shall accrue interest at the rate of one percent (1 %) per month simple until paid in full. 133.9 Taxes. All charges and fees provided for in this Agreement are exclusive of and do not include any taxes, duties, or similar charges imposed by any government or government agency. The Client shall pay directly, or reimburse the Agency for, all federal, state, provincial, or local sales, H.S.T., G.S.T., value- added, use, personal property, import, export, excise or other taxes, fees, or duties arising out of this Agreement or the Services to be provided hereunder. 133.10 Records to be maintained by Agency. The Agency shall maintain accurate records in respect to the provision of all Services as follows: (a) time reports indicating the time actually expended by Agency personnel on Services performed hereunder; (b) the cost of all media, Third Party production, materials, supplies and services procured from Third Parties suppliers and other Third Party providers, including any applicable taxes; (c) receipts and vouchers for miscellaneous costs and out -of- pocket expenses actually incurred in connection with the provision of the Services; (d) copies of all contracts with Third Party suppliers and other Third Party providers; and (e) approvals for plans, Services, revisions, changes and any other extraordinary or unusual items that have been invoiced by the Agency to the Client. B3.11 Inspection of Records. The Client, or its authorized representative, shall be permitted upon three (3) Business Days' written notice and during normal business hours, to inspect the records maintained by the Agency pursuant to section 3.11 of this Agreement. Upon request by the Client, the Agency shall provide evidence of payment of all media, supplier and Third Party provider invoices and any other payments incurred by the Agency for or on behalf of the Client. The Client acknowledges that information provided by the Agency pursuant to this section, including the fees charged by the Agency, the manner by which such fees are calculated or determined, information regarding the methods utilized by the Agency to provide the Services, or techniques utilized by the Agency to monitor the efficiency, effectiveness or cost - effectiveness of the manner in which the Services are provided, constitute valuable and proprietary assets of the Agency and shall be deemed for the purposes of this Agreement to be Agency Confidential Information. Exhibit B to Origin -Avon Marketing Services Agreement Page 2