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TC Minutes 11-12-1985MINUTES OF THE REGULAR AVON TOWN COUNCIL MEETING HELD NOVEMBER 12, 1985 - 7:30 P.M. The regular meeting of the Town Council of the Town of Avon, Colorado, was held in the Municipal Building, 400 Benchmark Road, Avon, Colorado, in the Council Chambers. The meeting was called to order, by Mayor Allan Nottingham, at 7:50 p.m. A roll call was taken, with Clint Watkins, Steve Miller, Sheila Davis, A.J. Wells, Al Connell, and Don Buick present. Also present were Town Attorney John Dunn, Town Manager Bill James, Director of Engineering/Community Development Norm Wood, and members of the press and public. The Mayor called for Citizen Input. As there was no one to be heard, the Mayor closed the discussion. Second reading of Ordinance No. 85-18, Series of 1985, AN ORDINANCE PROVIDING FOR THE APPROVAL OF USES PURSUANT TO A PRECISE PLAN FOR A PORTION OF THE SPA (SPECIALLY PLANNED AREA) ZONE DISTRICT ESTABLISHED BY ORDINANCE 85-3. (Amoco Service Center) This public hearing was continued from the October 22nd meeting. The Mayor opened the public hearing. Mauri Nottingham, Avon property owner, approached the Council stating that Helen Weiss was unable to attend and had requested permission to listen to the meeting tapes of this portion of the meeting. The Mayor stated it was all a matter of public record. Mr. Nottingham stated he had spoken with the Environmental Protection Agency (EPA). They felt that putting the service station so close to the river was not a good idea, but have no no authority as long as the developer abides by the regulations. Mr. Nottingham presented Council with additional information concerning gas spills in other areas, then read a letter from Douglas Sovern, dated November 12, 1985, in its entirety. Mr. Sovern felt it was a matter of risk. Mr. Nottingham read several accounts of gas spills that had occured in Colorado, and surrounding areas, over the past year. After discussion, Mr. Nottingham stated he felt an Environmental Impact Study should be done. The Mayor thanked Mr. Nottingham for his comments. There being no further discussion, the Mayor closed the public hearing. -1- 0 0 Clint Watkins moved approval of Ordinance No. 85-18, Series of 1985, on second reading. The motion was seconded by Don Buick. The Mayor opened the meeting for discussion. Mr. Watkins stated that the land owner had been requested, at the last meeting, to provide Council with a legal description showing the dedication of the land along the riverside for park and bike path use for the entire length of the parcel, and asked if the applicant had complied. Norm Wood stated he had received drawings defining the area on the site plan earlier in the afternoon, but did not have the Meets and Bounds description. After Mr. Wood reviewed the drawings with Council, it was felt that the applicant had not complied with the request because the bike path was not shown as running the entire length of the property. It was noted that Exhibit A (the legal description of the property) was not attached to the ordinance. Mr. Wells felt he could not approve an ordinance without its Exhibit attached. Gary Tricarico, representing Avon Trader, Inc., approached the Council. He responded to Mr. Nottingham's report of 26 gas spills, that appeared to be in 2 or 3 states, stating that there were 50,000 underground storage facilities in the State of Colorado and Mr. Nottingham had described only 26. He stated that, out of the 26 spills, zero gallons of gas had reached water sources, and the reason was that the installations were adequately developed and installation precautions were taken according to EPA, State, and Environmental studies. He stated they have met, or exceeded, the 1987 proposed EPA regulations. He stated that any spillage above ground would not reach the Eagle River, and stated that an excess of 10,000 gallons could be spilled on the surface, and it would not reach the river because of the curbing, the sand and oil trap, and the impervious line trap. The bike path was discussed. Councilwoman Davis stated that, under Development District V Goals, non-residential uses are allowed provided they are compatible with surrounding residential uses. She felt the full-service station was compatible. She stated that one of the Development District V "policies" was protection of the Eagle River from pollutants. She was concerned about the environmental issues. Mr. James stated he had spoked with the EPA, the State Water Quality offices, and the State's Gas and Oil Division, and none of them had any regulations regarding locating a filling station close to a water supply. He stated they preferred it be located on some other parcel, but they could not do anything about it. They stated that, if the Town was concerned about locating a filling station 50 feet from a water source, then the Town should legislate locally. Mr. James stated that the EPA would, upon request, inspect the installation of the tanks. He stated there -2- would definitely be a degree of risk, and stated that environmental concerns were the major issue. Councilman Wells felt a separate action should be taken for the dedication of the park and bike path for that parcel. It was agreed to delete the words, "Dedicated public use area", from the drawing. Mr. Tricarico stated it was his understanding, from the Planning and Zoning Commission meetings, that the portion of land would be dedicated for public use, and he would be responsible for maintenance of the park and bike path. He stated the ordinance included wording to the effect that the land would be dedicated for public use, and felt the issue was covered in that respect. The Council stated they wanted the Plat clarified. Jim Lamont, Planning Consultant for Avon, approached the Council. He stated the Development Plan did allow a small gas station but, with the request for SPA for the larger station, the developer was basically giving up their residential rights. He felt the larger service station would be developed to its maximum, right up to every boundary on the site, and felt it would not be doing justice to the river bank. After lengthy discussion, Mr. Wells moved to amend the motion to approve, to direct the Town Attorney to draft a specific section in the ordinance dealing with setting aside the park/bike path area for public use, to be maintained by the applicant, and to have the precise site plan delineate the area set aside for public use. The amended motion was seconded by Clint Watkins, and carried unanimously. At this point, the Mayor called for a roll call vote on the amended ordinance. Don Buick and Al Connell voted "aye". Steve Miller, Clint Watkins, A.J. Wells, and Sheila Davis voted "nay". The ordinance was defeated by a 4 to 2 vote. Sheila Davis moved to direct the Town Attorney to prepare a resolution on specific findings denying the application. The motion was seconded by Steve Miller, and carried unanimously. Elizabeth Haynie, a non-resident of Avon, approached the Council. She was very concerned about Council's handling of the many public hearings and discussions of the service station project. She felt that a proposal for a smaller station had been known of for some time, and felt Council had put the applicant through considerable expense. She stated that Council had wasted the applicant's time, and its own, when they had intended all along to turn the project down based on the size of the station. She felt it could have been turned down at the start of discussions, and all parties involved could have been saved time and money. She hoped Council would take into consideration the applicant's time, planning, and -3- • • financial circumstances in the future. She felt Council had denied a project that would have helped, and been good for, the community. Councilman Wells stated the size of the station had nothing to do with his decision, it was based on concern for health and safety issues related to locating a service station on the banks of the Eagle River. Second reading of Ordinance No. 85-21, Series of 1985, AN ORDINANCE AUTHORIZING CERTIFICATION AND COLLECTION OF CHARGES ASSOCIATED WITH WEED ABATEMENT. The Mayor offered the ordinance for consideration and opened the meeting for public hearing. As there was no one to be heard, the Mayor closed the public hearing. Sheila Davis moved approval of Ordinance No. 85-21, Series of 1985, on second reading. The motion was seconded by Steve Miller. Mr. Watkins did not feel there was any need for the ordinance, stating that the established procedure for collecting weed mowing costs was sufficient. He felt land owners had some recourse under present procedures, and felt that placing the overdue costs on owners' tax bills was somewhat overhanded. Councilwoman Davis disagreed, stating the land owner would be notified and would have a chance to dispute the amount billed. After discussion, Mrs. Davis moved to amend the motion to approve to include a section whereby staff would give Council a procedure for implementing the ordinance, for Council's approval. The motion to amend was seconded by Steve Miller, and carried unanimously. The Mayor then offered the ordinance for consideration, as amended. Council members voting "aye" were A.J. Wells, Don Buick, Sheila Davis, and Steve Miller. Clint Watkins and Al Connell voted "nay". The ordinance was adopted by a 4 to 2 vote. First reading of ordinance No. 85-22, Series of 1985, AN ORDINANCE PROVIDING FOR THE AMENDMENT OF THE ZONING DISTRICT MAP OF THE TOWN OF AVON BY DESIGNATION OF CERTAIN DESCRIBED LAND AS SPECIALLY PLANNED AREA AND APPROVING A PRECISE PLAN FOR SAID AREA. (Falcon Pointe Lodge time-sharing) Sheila Davis moved approval of Ordinance No. 85-22, Series of 1985, on first reading. The motion was seconded by Al Connell. The Mayor opened the meeting for discussion, and asked the applicant to make a brief presentation. Mark Mitchell, representing ALV Villas Ventures, the current owners of the property, approached the Council. He gave Council an update on the proposed project, stating they have re-worded the -4- 0 ordinance to adequately address the impact issues. After meetings with the Beaver Creek West Board of Directors, they have solved the problems regarding the Road Maintenance Agreement. Mr. Mitchell stated that Beaver Creek West would be withdrawing their opposition to the project. Mr. Watkins asked Mr. Mitchell if they would be willing to mitigate some of the project's impacts on the Town by considering such things as purchasing a bus for the transportation system, or making a similar contribution to the proposed recreation facility. Mr. Mitchell stated they have already addressed a couple of impact issues, as they will be widening the entrance to the project at Benchmark Road and have committed to contruction of a covered bus stop at that location. He felt that the buses, etc., should be handled through the recreational fees and transfer tax. Mr. Watkins stated that the Fractionalization Ordinance does not allow a property that has been granted a Certificate of Occupancy to fractionalize but, assuming that the matter could be worked out without the applicant having to buy additional units in order to fractionalize, he felt it seem fair that some of the savings be passed back to the Town to use to offset some of the impact on the transportation system. He stated the matter has had a great impact on the Town's budget. Mr. Mitchell felt that, with SPA zoning, fractionalization might not have to be considered from that stand point. Discussion followed. Anthony M. Gulla, President of Resort America Corporation, the current developers of the Christie Lodge, approached the Council. He stated that the Christie Lodge has had a positive impact on Avon, and they were now in search of a new inventory supply. He stated that, if Council approved the Falcon Pointe project, Resort America would then step in to the role of developer and provide all the services necessary. He felt Falcon Pointe would be a stepping stone that would aid them with some other unique real estate opportunities existing in Avon. The Mayor thanked Mr. Gulla for his comments, then opened the meeting for Council discussion. Councilman Wells asked how the Planning and Zoning Commission had come to turn the project down, especially when the staff reports indicated that all the critical problems were solved. He felt the P&Z had turned the project down without reasons. Mark Donaldson, a Planning and Zoning Commission member, approached the Council. He stated his comments were his personal thoughts, and not those of the Commission. He stated it had come down to a zoning issue, and he had reacted to public input. He stated there had been strong opposition to the word "time-share", and to the "use" being changed. He stated the Town Manager had discussed the issue at Commission hearings, and he had hoped -5- • 0 to hear some validation, from Mr. James, of the numbers represented by the applicant regarding financial resources that would be available to the Town, but had not. He felt it came to the Commission as an economic issue. Mr. Donaldson felt the application appeared to be in violation of the Fractionalization Ordinance. Mr. James stated he had addressed the Commission in terms of the project being either a positive or negative impact on the Town, not in terms of revenues the project could generate. Discussion followed. Mr. Wells stated that, when the ordinance was originally drafted, it was the consensus that the reason it had been worded as it was, was to prevent existing projects from going out and peddling a windfall of Development Rights, and was not aimed at projects that would be rennovated. Councilman Miller was surprised at the overall negative presentation from the P&Z. He felt the Commission had not looked at the overall project, and had not treated it as fairly as they may have. Mr. Donaldson felt it was not the Commission's place to change zoning to accommodate a developer's economic needs. Bronson Rumsey, representing the Beaver Creek West Board of Directors, and the Homeowners Association, approached the Council. He stated that Beaver Creek West had opposed time-sharing at Falcon Pointe and, after several meetings with the Falcon Pointe people, had still maintained that it was not fitting to have time-share at that location at this time. However, after several discussions, the Beaver Creek West Board of Directors have agreed to withdraw their opposition, making it a two entity situation instead of three (Beaver Creek West, Falcon Pointe, and the Town of Avon). Mr. Rumsey felt they were now in a situation where they could cooperate, and this would be in the best interests of both Beaver Creek West and Falcon Pointe. Discussion followed on some of the language in the ordinance regarding uses. After discussion, the Mayor offered the ordinance for consideration, stating there had been a motion and a second for approval on first reading, with the public hearing date set for November 26, 1985. A vote was taken, with all Council members voting "aye". The motion carried unanimously. Mr. Wells requested that the P&Z clarify their report. As there was such strong opposition, he stated he would like to see their reasons for disapproving the project. Discussion followed. Mr. Blair, Chairman of the P&Z, stated the report would be clarified. Resolution No. 85-37, Series of 1985, A RESOLUTION APPROVING A -6- • • CONDOMINIUM MAP OF COYOTE RIDGE CONDOMINIUMS-PHASE I, PART OF LOT 56, BLOCK 2, WILDRIDGE SUBDIVISION, TOWN OF AVON, COUNTY OF EAGLE, STATE OF COLORADO. Norm Wood stated that the Final Plat had been received for Coyote Ridge Condominiums, Lot 56, Block 2, Wildridge Subdivision, and had been reviewed by the Town's staff and attorney. He stated that the documents were in accordance with the Subdivision Regulations. Mr. Wood stated the Plat qualified as a Minor Subdivision, and therefore would not require public hearings. Council then reviewed the Plat. Clint Watkins moved approval of Resolution No. 85-37, Series of 1985, for Coyote Ridge Condominiums, Lot 56, Block 2, Wildridge Subdivision. The motion was seconded by Steve Miller, and carried unanimously. Resolution No. 85-36, Series of 1985, A RESOLUTION ADOPTING A DEVELOPMENT PLAN FOR THE TOWN OF AVON, COLORADO, AS A SUPPLEMENT TO, AND FOR USE IN CONJUNCTION WITH, THE MASTER PLAN FOR THE TOWN OF AVON. The Mayor opened the meeting for public hearing. Jim Lamont, Avon's Planning Consultant, approached the Council. He stated there had been no changes in the Development Plan Goals, Policies, and Programs. He stated that Minister John Rowe had indicated that churches were mentioned in District IV, only. Mr. Lamont stated that, after discussions with the Planning and Zoning Commission, it was agreed that churches could be mentioned in the other five districts as well. Mr. Lamont then reviewed the Development Plan with Council. Attorney Jay Peterson, from the firm of Otto, Peterson, Post, approached the Council regarding the section in the Development Plan that addressed mobile home parks. He felt the language was too specific, and requested that the section be deleted so some broader language could be drafted. He stated that the document's existing language made it appear that the mobile home park would would be there forever. Mr. Peterson stated that the Planning and Zoning Commission did recommend that the language be deleted, and that appropriate language be worked out between Mr. Lamont and the current owners. Mr. David Sage, with Slifer & Company, approached the Council. He stated the best use for that land may not be a mobile home park, or small housing, and this was the reason they have requested the language be deleted. Mr. Peterson stated that, throughout the document, Mr. Lamont had taken areas, streets, landscaping, etc., not by specific Zone District, but for the Town as a whole. When it came to the mobile home park, the document zeroed in on a specific Zone District, which was not done anywhere else in the document. He stated Mr. Lamont came up with specific conclusions -7- 0 0 for that Zone, and felt they should not be in the document. Mr. Peterson stated he would like to see a catagory on local housing, also. Lengthy discussion on this matter followed. Mike Blair, Chairman of the Planning and Zoning Commission, addressed the Council. He stated that the Commission did recommend that Council consider and adopt the Development Plan, so the Commission would have better guidelines to work with. He suggested that, if Council had not had a chance to review the document, the adoption be delayed another two weeks. Regarding the mobile home park language, he suggested that the owners provide Council with new language for review at the next Council meeting. It was stated that the District Goals and Objectives had been approved sometime back. Mr. Wells moved to continue the public hearing regarding adoption of the Development Plan to November 26, 1985, so Council could review the document and the new language that would be forthcoming from the mobile home park owners. The motion was seconded by Steve Miller, and was carried with Clint Watkins opposing. Resolution No. 85-38, Series of 1985, A RESOLUTION AUTHORIZING A SUPPLEMENT TO THE INDENTURE, AN AMENDMENT TO THE LOAN AGREEMENT AND AN ASSIGNMENT OF THE RIGHTS AND OBLIGATIONS UNDER THE LOAN AGREEMENT RELATING TO THE TOWN OF AVON, COLORADO, $9,500,000 INDUSTRIAL DEVELOPMENT REVENUE BONDS (AVON/BEAVER CREEK HOLIDAY INN HOTEL PROJECT), SERIES OF 1984. (Transferring the IDB's from the Avon Resort Holiday Inn to the Wynfield Inn) The Town Attorney summarized the proposed letter that would be sent to the Wynfield Inn Group for the Council. He mentioned the inavailability of Development Rights on the lot to which they proposed to transfer the bonds. He requested that a specific settlement proposal be submitted, as was discussed, and requested that a new application be submitted in compliance with Resolution 81-8. He also relayed in the letter that Council felt the provisions of paragraph E, Section 13, to include a fee of 1/4 of 1% of the issue, were applicable. Mr. Dunn requested a complete disclosure of any profit, along with a full documentation of the expense, if that was the purpose of the transfer. Inasmuch as the Council has no experience in the transfer of rights and obligations under Industrial Development Revenue Bond Issues, Mr. Dunn also requested that a "second opinion" be obtained, from Bond Counsel of the Town choice, at their expense. It was anticipated that the second opinion would address matters covered by Mr. Eric Stow's draft letter, dated November 1, 1985, and memorandum, dated November 8, 1985. Mr. Dunn stated he wanted to be sure the Town would have no exposure whatsoever. -8- 0 0 Clint Watkins moved to table Resolution No. 85-38, Series of 1985. The motion was seconded by Steve Miller, and was unanimously carried. Next on the agenda was a general presentation by the Western Vail Valley Chamber of Commerce. Dan Sunday stated that Kevin Payne, the Chamber's new Director, wanted to discuss some ideas on the Chamber's long and short term plans and goals. Kevin Payne addressed the Council. He stated that he wanted to acquaint the Council with the ambitious plans the Western Vail Valley Chamber has developed for increasing market awareness of the greater Avon area. Mr. Payne proceeded to review and discuss the Chamber's history, marketing, advertising, central reservations, special events, and memberships with the Council. Mr. Payne also discussed the Chamber's proposed 1986 budget (see attached memorandum, dated November 12, 1985). The moving of the Chamber offices to the Town offices was also discussed. The Town Manager reported on the changes regarding the transportation and recreational amenities tax and time-sharing units. He stated the matter would be addressed at the Council's November 19, 1985, budget work shop. He stated that the time-share people would consider increasing the maintenance fee from $7.63 to $10.00. Mr. James reported on the Avon Event Center. Council agreed to direct Mr. James to receive a proposal, from Haralson and Associates, a company specializing in recreational feasibility studies, outlining what a feasibility study would include and the estimated cost. Mr. James reported on a request for the installation of a street light at the intersection of Highway 6 & 24 and West Beaver Creek Blvd. He stated that staff had reviewed the request and, based on that review, and recommended that the request be denied at this time. Denial was recommended because of, (1) the cost; (2) police records indicating very few accidents at that intersection; and (3) the amount of lighting in Beaver Creek's West Parking Lot. Mr. James did suggest that a street lighting program be developed for the Town, that would outline types and styles of fixtures; an overall light plan, with estimated construction and annual -9- • • maintenance costs; and a priority system for installing lights, based upon safety, level of development, and aesthetics. The possibility of pedestrial lanes at that intersection was also discussed. No action was taken. Mr. James reported on Dog Control. He stated that a proposal had been received from Mr. Lee Metcalfe, Chief Administrative Officer for Eagle County. Mr. Metcalfe was requesting that each town assume some of the cost by contributing to the animal control service. Avon's share would be $12,060, annually, plus $11.50 per day of impoundment, subject to the following: (1) The Town's maximum exposure per animal would be 10 days of impoundment, or $115; (2) There would be no charge to the Town for an animal redeemed by its owner; (3) If an animal was adopted, the impoundment charge to the Town would be reduced by the $37.50 adoption fee; (4) If an animal is put to sleep, there would be a $20 charge, in addition to the impoundment charge; (5) The Town would be responsible for up to $50 for any veterinarian services necessary on impounds from its area. After discussion, Council agreed to set the matter aside until there was more information and more meetings had been held. The Town Manager requested authorization to purchase a new pick-up truck. He stated the present truck would need major repairs. He stated that, if the new truck were ordered now, the Town could take delivery by December, and the first payment would not be due until January of 1986. Sheila Davis moved approval of the purchase of a new pick-up truck. The motion was seconded by Steve Miller, and was unanimously carried. The Town Manager reported on staff's request for a front-end loader. Larry Brooks could purchase a front-end loader (last year's model) for $42,000, with a five year lease. After discussion, Steve Miller moved to acknowledge staff's recommendation regarding the acquisition of the equipment. The motion was seconded by Sheila Davis, and was carried with Clint Watkins and Al Connell opposing. Mr. James reported on the lease of the Orion bus. He stated that -10- i the company the lease had been sold to had backed out, and the payment on the bus was 60 days overdue. He felt the Town had an obligation to make the payment. A wire transfer was sent out, in the amount of $58,000, to satisfy the bus company. The lease should be placed with a new company by Wednesday or Thursday of this week, and the Town should be reimbursed the $58,000 by Friday. No Action was taken. The Town Manager stated he would have some guidelines, or a policy, regarding filling stations along the Eagle River to Council for the next meeting. A meeting regarding issues surrounding the transportation of hazardous waste was postponed, and would be rescheduled for the first part of next year. The Financial Matters were next presented to the Council. Steve Miller moved to receive items #1 through #8. The motion was seconded by Sheila Davis, and carried unanimously. Steve Miller moved approval of the General Fund Accounts Payable for November 12, 1985. The motion was seconded by Sheila Davis, and carried unanimously. Steve Miller moved approval of the Special Fund Accounts Payable for November 12, 1985. The motion was seconded by A.J. Wells, and carried unanimously. Steve Miller moved approval of the Reconciliation Sheet of Accounts Payable for November 12, 1985. The motion was seconded by Sheila Davis, and carried unanimously. The minutes of the October 22, 1985, Council meeting were next presented to the Council. Steve Miller moved approval of the October 22nd meeting minutes. The motion was seconded by Clint Watkins, and was unanimously carried. Councilwoman Davis reported on the Northwest Colorado Council of -11- C~ Governments meeting. She stated that the Highway Department had shown the members of the meeting their long range plans. One item of particular interest in the Highway Department's report was that the Highway Department's engineers had picked out three proposed separated railroad crossings in the State, and one of them was in Avon. These proposals were based on recommendations. Sheila Davis stated she would bring a copy of the report to the Town for its records. There being no further business to come before the Council, Steve Miller moved to adjourn. The motion was seconded by Sheila Davis. Mayor Nottingham adjourned the meeting at 12:04 a.m. Respectfully Submitted: atricia J. DoyK32~, 'own Cle -12- APPROVED: Western Vail Valley Chamber of Commerce November 12, 1985 Avon Town Council Avon Municipal Building Avon, Colorado 81620 Dear Honorable Mayor: Thank you for allowing the Western Vail Valley Chamber to appear before your regular Council Meeting this evening to present our plans for the coming year and the years to come. The material enclosed and the presentation tonight are designed to ac- quaint you with the ambitious plans for increasing market awareness of the greater Avon area which the Western Vail Valley Chamber has developed. We are optimistic about our chance for success following this general plan of action, and are convinced that all of us in the "Western Vail Valley" will soon benefit by a period of significant incremental growth. The development of any or all of the hotel, condominium, and retail projects currently being considered by the Town will surely enhance our efforts in dramatic fashion, and the mere fact that the Town is considering a major events center or acquatic facility sends a strong message to the marketplace and the rest of the resort industry: Avon is not going to sit by and wait for prosperity and growth, it's going to reach out and make it happen! Your support of the Western Vail Valley Chamber of Commerce since June of 1984 has certainly been a key element in keeping the organization viable throught it's birth process, and allowing it to lay the groundwork for programs which have now begun bearing tangible results for that early commitment and labor. The Chamber Board and I would like to ask that you continue that support so that we may undertake the many efforts still remaining before us. We're working for a common goal the growth of Avon and the Western Vail Valley-- and we surely need the support of everyone in this area, and most especially the Town, to realize the full potential that we all know exists. Thank you for your time and consideration. Sincerely, Kevin J. Payne Executive Director P.O. Box 1437 e Avon, Co. 81620 . 303/949-51.89 • THE WESTERN VAIL VALLEY CHAMBER OF COMMERCE WHERE WE'VE BEEN, WHERE WE ARE, WHERE WE'RE GOING July 1, 1984 - January 1 1990 I. Where We've Been a brief history of the Chamber A. Establishment as a Chamber Moved from totally voluntary organization to formal chamber with hiring of Executive Director and incorporation Established four divisions: Avon Area Resort Association, Community Development, Organizational Affairs, Economic Development Defined the product and began to institute marketing plan Assisted in developing enhanced special events, and developed new summer event, Avon Vintage Car Race, which was major success Worked with Eagle, Valley Chamber of Commerce to establish the Eagle County Development Coalition Increased membership to 80 from 44 Initiated series of Members luncheons and Business After Hours meetings to help draw business community together Began monthly newsletter to help keep members up to date on Chamber Happenings Worked with Vail Associates, VRA, and others to coordinate summer activities and produce informative summer brochure II. Where We Are an overview of the coming year A. Marketing and Advertising Winter Ongoing advertising campaign in Ski and Skiing Magazines underway since September issues, will continue through ski season Advertising placed in Ski Country U.S.A. Consumer Guide, sent to 200,000 consumers Advertising in Ski Country U.S.A. Travel Agent guide, sent to 45,000 Travel Agents, and Consolidated Tour Manual, sent to 40,000 Travel Agents Direct Mail Campaign, with 8,000 AARA Rate Brochures mailed out to highly qualified list of travel agents developed by our office and Consolidated Tour Manual Chamber plans to take part in "Ski Group 86", visiting select cities for ski shows in cooperation with VA, VRA, and other resort areas, in April - May 1986 • . • Where We Are Pg. 2 B. Marketing and Advertising Summer Trade shows in Phoenix, Scottsdale, Tucson, and Palm Springs to be attended in January, in cooperation with Beaver Creek, to sell summer mountain experience to desert dwellers extremely lucrative market! Discussing coop arrangement with VRA to take part in 1986 Summer Road Show to selected "hot weather" markets 20 in all, including Atlanta, Houston, Dallas, Miami bringing the Vail Valley summer message to them via Video presentation to qualified audiences of travel agents Direct Mail campaign using Vail Valley Summer Brochure and Avon Area Resort Association summer rate insert. 8,000 to be mailed to winter guests generated through Central Reservations, plus travel.agent/consumer list generated at Trade Shows. Our cost for this program to be up considerably C. Central Reservations and Guest Services Bookings through Central Resrvations made during fiscal year June 1985 - December 31 1985 conservatively projected at $260,000 gross lodging revenue. Equates to about $1,000,000 in spending in area. This is new revenue being brought into the area Guest Services guide bring produced, to include maps of area and listings and locations of businesses, along with information on bus service, Town programs, VA programs, Summer, etc. 10,000 pieces to be distributed to guests after they've arrived. Aside from direct benefit to guest as information piece, it also sends message that Avon area is growing up as a resort Staff and AARA will be recommending at next WVVCOC Board meeting that Central Reservations be brought back under our direct control to achieve efficiencies, and increase calls answered. This step should greatly increase reservations booked D. Special Events We intend to work closely with the Town staff on existing and possible new events to enhance those events and increase the marketability of the area Chamber is discussing major Speed Skating event on Nottingham Lake with United States International Speedskating Association, with possibility of Can-Am meet this year and Womens World Championships next year. Potential for national and inter- national T.V. Coverage via CBS Network. Already have two sponsors lined up, and we're discussing project with a major corporate sponsor. Limitless potential! 0 Where We Are pg. 3 0 Initiated discussion with Town of Vail and Coors Classic for Time Trial Stage to be held in Avon area, along with possible social event at lake. Vail has agreed, and Coors is optimistic. Lodging community has agreed to provide substantial level of complimentary lodging for racers and Race Crew. This will position us with Vail, Aspen, Tahoe, etc. Bike racing generally (Moretti race, etc.) good ongoing attraction for Avon/Beaver Creek area Four major car-makers asked for proposals for major spons- orship of Vintage Car Race following telephone solicitation. One has made verbal committment, with formal committment expected next week. Others still interested. Other lesser sponsors outside the area have verbally committed. Budget this year should be at least 5007 of last years with half of the total earmarked for marketing. KHOW in Denver and Town Squire Magazine in Kansas City have already committed to involvment in major advertising/promotional campaign Chamber has tentatively budgeted for a July 4th (actually July 5th) event to take advantage of gap in VailAmerica Days schedule and attract crowds here for day Generally, attractiveness of area will be leveraged in promoting special events to increase advertising dollars by 1007 and more Chamber plans on large events to budget monies to pay Town for anticipated incremental costs. Generally, we'll try to define the town's involvement ahead of.time E. The Chamber and The Communit Vail Associates has decided to treat with WVVCOC and VRA as equals. VA will commission us on advance lift ticket and lesson sales; work with us on familiarization trips for Travel Agents and Travel Writers; work with us on special promotions; co-op some trade show costs with us; work with us on development of marketable special events Chamber has initiated conversations with VRA re: co-op trade show costs, joint promotions, co-op collateral pieces, generally work together for common good Chambers visibility in the Western Vail Valley area is being enhanced through Central Res activities; Guest Services Guide; Special Events; and Executive Director's personal contact Membership in Chamber is now up to 93, and will hit 100 within two weeks. The Goal is 150 new members by December 31 1986 Where We Are pg. 4 Executive Director is member of American Ski Classic and World Championships Special Events Committee and Marketing and Public Relations Committee; chairman of Off-Mountain Events Sub-committee of Special Events World Championships Committee; expected to be named to Organizing Committee III. Where We're Going the years to come, 1987-1990 A. Marketing and Advertising Goal to have hard budget dollars of $100,000 for marketing and advertising (exclusive of special events), to be leveraged to $200,000 plus through promotions. Expect to have an additional $100,000 to spend marketing specific events (Speed Skating,Vintage Car Race) through major sponsorships Will work very closely with World Ski Championships, VRA, VA to "piggy-back" with all direct contact marketing done in conjunction with Championships. Will continue to work closely on cooperative projects with Beaver Creek for mutual benefit especially trade shows and Fam Trips, as well as promotions Research project to be undertaken Winter/Summer 1987 to examine guests reaction's to area B. Central reservations Expect to add at least one staff person in fiscal 1987. Goal is $1,000,000 in lodging revenue by end of 1986-87 ski season. Longer range goal is to achieve year round occupancy in area bed base of 60-65%. Central Reservations will develop data base of up to 10,000 active travel agents and similar number of past guests and information seekers C. Special Events Goal is to achieve Women's World Championships and World Sprint Championships in Speed Skating in January/February 1987 and 1988 respectively. These events will mean network television exposure for Avon in U.S., and great exposure abroad as well. Speed skating on lake then to become integral part of winter schedule in Avon, with possible inclusion during World Championships in Skiing. Where We Are pg. 5 Chamber will develop relationship with major corporate sponsor to underwrite most of cost of skating events. Vintage Car Race to become best small stop on circuit, with "Class" being the key adjective to describe the event. The Chamber plans to increase the social and fan participation aspects of the event, to add a full day of activities and make it more of a lodging event. We hope to draw 20,000 to 25,000 fans each day beginning 1987. Ongoing relationship will be established beginning this year with major sponsor to underwrite most of cost that relationship will become integral part of the event through name indentification. Ski Joring to be expanded in scope and included as an event during World Championships Generally, Avon will be identified in area as the outstanding spot for special events, thereby putting us in excellent position vis a vis World Championships. Special Events are our ingredient for exposure during that period. Chamber will work very closely with Town on events, helping to enhance events Town undertakes and ensure that events we undertake fit in with Town's plans Goal to become regular stop on Coors Classic Schedule D. Guest Services/General Ambience Guest service brochure to be continually upgraded, with summer piece to be added in summer 1987 Chamber will seek to relocate to more visible office space (or possibly own building) in fiscal 1987. Along Avon Road preferred area. Signage to be upgraded to better inform guests Chamber will take lead in creating stronger ambience in area, particularly in Summer. Hope to test some ideas regarding street entertainment, street vendors, during event weekends summer 1986...goal is to incorporate into full-time schedule summer 1987. Chamber will seek to create public art program involving major artists (Thomas Schomberg, George Lundeen) in cooperation with Vail Valley Foundation and I.S.A.C. project to enhance mall area and walking/bike path. Fountain/reflecting pool one suggestion. Where We Are pg. 6 0 Chamber will take lead in seeking funding to create on-going series of evening concerts in Park. These would be free concerts, designed to increase awareness among locals and visitors of the beauty of the park, and to increase traffic in area to benefit retailers and food and beverage operators E. Membership Goal is to achieve approximate 70%membership about 225 members by December 31, 1987. Goal is to raise average dues to 400 to 450 dollars per member range, producing 90,000 to 100,00 in dues annually exclusive of town contribution Goal is to peg Town contribution to 1 mill per year by 1988 and decrease percentage of Town's contribution against budget Goal is to increase dollar for dollar value of membership via programs such as ski pass, members discounts, group insurance, etc. on an on-going basis E PROPOSED 1986 BUDGET Marketing (includes one half salaries, special events, central reservations, advertising, trade shows, fams, direct mail costs, collateral, etc.) 166,408 74% of budget Overhead (includes one half salaries of director assistant, and Central Reservationists, office costs, one half entertainment, insurance, postage, etc.) 57,125 26% of budget $223,533 Revenue Present Members 32,583 14.5% New Members 26,000 11.6% Town of Avon 15,000 14.6% Central Reservations Lift Tx/Lessons Bus Advertising Ski Joring Skating Summer Solstice Vintage Race 93,583 41.7% 49,950 22.3% 6,500 02.9% 4,000 01.7% 60,450 27 % 2,000 0.8% 35,000 15.6% 500 0.02% 32,000 14.3% 70,000 31.3% TOTAL $223,533