02-01-2004 AVON RECREATION CENTER VAIL DAILY ADVERTISING CONTRACT•
Memo
To: Honorable Mayor and Town Council
Thru: Larry Brooks, Town Manager
From: Fraidy Aber, Meryl Jacobs
Date: 1-20-03
Re: Vail Daily Advertising Contract
Summary: The Avon Recreation Center is planning to advertise with the Vail Daily to
promote the rec center and recreational programs. In order to receive a better than standard
rate, The Rec Center needs to sign a frequency contract with the Vail Daily. This contract
outlines that we will advertise with the Daily 5/month for ten months, at any size we choose.
Background: The rec center began advertising with the Vail Daily in October of 2003 for
rec programs and would like to continue this effort in 2004. Before this, the rec center did not
• advertise the center or the center's programs in the Daily very often. We are shifting some
advertising dollars this year in an effort to try some outlets that we haven't used in the past.
Financial Implications:
Since this is a frequency contract, it does not have a specific amount bound to it. The
minimum the rec center is committing to spend is $2,157 at the smallest ad size. With 2 larger
sized ads per month we will be spending $3,107.
In addition the Vail Daily has always matched our Event Ads in kind.
Town Manger Comments:
_LAAZ
Attachments:
Contract, Rate Sheet
•
COLORADO MOUNTAIN
NEWS MEDIA
I, Account Code: +0 0-
Effective Date:
This allianci: between~~~-
hereinafter known as the advertiser, and the Vail Daily is for
consecutive months commencing I and
ending . v5
This proposal by the Vail Daily takes into consideration the
cointnitment of the advertiser and is based on the information provided.
It's our promise to you.
I4_TRI;LC-A,TIONS
Vail Daily
,'~Iey Enterprise
Leadville Chronicle
Glenwood Springs Post Independent
Rifle Citizen Telegram
Carbondale Valley Journal
Summit Daily News
Summit County Journal
Aspen Time Daily
Aspen Timcs Weekly
Snowmass Village Sun
Roaring Fork Sunday
SPECIALTY PUBLICATIONS
Mountain Homes & Properties
Vail By Mail
FRF NCY
Annual Seasonal
SIZE
Varied 1/4 page or less
MTHLY FREQUENCY
10-18
OTI E,Y,
Home Focus Weekly
Inserts
Monthly
1/4 to 1/2 Page
19-27
Vail Daily
Aspen Times
Leadville Chronicle
Summit Daily News
The Citizen Telegram
'Roaring Fork Sunday
Snowmass Village Sun
Eagle Valley Enterprise
Summit County Journal
Glenwood Post-Independent
•
The Bargain Hunter Shopper
•
Summit County Journal
Other:
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Full Page Inserss
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Frequency
Size Inches 5-9 times 10-18 times 19-27 times 28 plus
Full Page
10" x 15"
$768.45
$656.83
$592.43
$505.19
706/6
10" x 10.42'
:$537.91
$459.78 ,
-5414.70
$351J61
213 Page
6.6" x 15"
$512.30
$437.89
$394.96
$340.58
1/2 page,
(Vj 4.89" x 156'or (H)10" x 7,42.°
$,384.22 T
$328.41 _
$29622
$255 43
47%
6.6' x 10.42'
$360.60
$308.22
$278.01
$239.73
2%
- 89" x 12.42"-
$1 97'"
$275.20
$248.22
_ _4..04
$2
1
35%
4.89" x 10.42"
$270.45
$231.17
$208.50
$179.80
1/3 page
(V)--8.21'x 15' or (Ht 6.6"x 7:42'
$257.57.
$220.16
_ $198.58,
;,$171.24
30%
6.60" x 6.42"
$223.23
$190.80
$172.16
$148.40
1%4 page
(V) 4.89" 2;7:42" or (H),6.6" x 5.42'
$193.18
,$.165.12
$148;93. ^
--'$12-8-4-3
23%
3.21" x 10.42"
$180.30
$154.11
$139.00
$119.86
220/6
4.89" x,6.,42"
: ;$167 42,
$143.'10
$.129 07
$111.30 ,
20%
6.60" x 4.42"
$154.54
$132.10
$119.15
$102.74
19%
3:21 z 8.42'
_..$.145.96.
$124:76.
$112 53...
$97A3
18%
4.89" x 5.42"
$141.66
$121.09
$109.22
$94.18
176/6 1.
3:21' z 7.42°
$128.79
A0.08
`
_
14%
3.21" x 6.42"
$111.61
$95.40
$86.05
$74.20
1/8 page
3.21' z 5.42°
'481.17
$73.2l
$63;13
11%
4.89" x 3.42"
$90.65
$77.48
$69.89
$60.26
10%.
3.21" z 4.42° _
_ $77.70
$66.41
$51.65.
8%
3.21" x 3.42"
$60.43
$51.65
$46.59
$40.18
1/16'p eg
3.21 x 2.42
$43,17 ,
$36.90
,$33.28.,.
$287Q
Color
Full Page
10" x 15'
$858.45
$746.83
$682.43
$595.19
70%
10' x 10.42"
$597 9'1
$519:78
$474.7,Q
$417 61. '
2/3 Page
6.6' x 15"
$569.30
$494.89
$451.96
$397.58
`112 page
(V) 4.89", x 15" or (H) 10' x'7.42"'
$42-4
'$368.41
$336 22
$295:43
47%
6.6' x 10.42"
$397.28
$344.90
$314.69
$276.41
42%
35%
4:89' x12.42"
89'x 10.42"
4
$353 65
$297.45
$306.88
$258.17
$279 90.
$235.50
$245 72 ,
$206.80
1/3 page
.
(V)'3,2 1' x 15' or (H) 6.6° x,7.42
$280.91
' $243.50 -
$22'1-.92'
$194.56F
30%
6.60" x 6.42"
$242.13
$209.70
$191.00
$167.30
114 page
(V) 4.89" x7.42" or (H) 6.6' x 5.42'
$208.10
$180.12
$1,63.93 ~1'
$143.43
23%
3.21" x 10.42"
$195.30
$169.11
$154.00
$134.86
226/o
.4.89'x 6.42
$182.42
$15810
- _ .$144,0..7_..
$126.30
20%
6.60" x 4.42"
$169.54
$147.10
$134.15
$117.74
19%
3.21' x 8.,42"
$160.96
$139.76.
$127,53-
'$112.03 T'
18%
4.89" x 5.42"
$156.66
$136.09
$124.22
$109.18
17%_.., 7
321,,x 7.42'
$143.79
$125.08
$114.29-
$100,6-2'-
14%
3.21" x 6.42"
$126.61
$110.40
$101.05
$89.20
1/8 page
3.21 z 5:42"
"$F109.96
$96.17
-_$88.21
$78.,13
11%
4.89" x 3.42"
$105.65
$92.48
$84.89
$75.26
1,00/0,
3,21' z 4.42? '
$92.70 -
$81.41 .
. $7,4.90
$66.65 ,
8%
3.21" x 3.42"
$75.43
$66.65
$61.59
$55.18
1/16 page. _
3.21',)5 2.42
$58.`17.
$51.90.
$43.70
Full Page
10"x 15'
$948.45
$836.83
$772.43
$685.19
-
70%
10" x 10.42'" e" 11 _
$6814,.
91_
$60'3.78
,$558.10
-$501;61 -
2/3 Page
6.6" x 15"
$652.31
$577.90
$534.97
$480.59
1/2-page
(V)'4.89' x 15or (H)W.,xx 7.42"
$504.22
$448.41
$416.22
$375.431 -
47%
6.6" x 10.42"
$476.61
$424.23
$394.02
$355.74
4201-
4.89' x 12.42°
$431.98
$385121
$358:23
$324,05 '
35%
4.89'x 10.42"
$372.45
$33117
$310.50
$281.80
1/3 page
(v)3 21' x.15' or (H)'6.6" x7.42"
$367.57
$320:16.
$298.58
A.271-124
30%
6.60" x 6.42"
$317.91
$285.48
$266.78
$243.08
1/4 page
(V) 4.89" `x 7.42° or (H) 6.6"x 5.42'
$283.18
$.255:12
_$238.93
,
$218.43
23%
3.21" x 10.42
$270.30
$244.11
$229.00
$209.86
22%
4..89*z 6.42'
$257.42
$233.10'
' $219.0_7'
$201.30.
20%
6.60" x 4.42"
$244.54
$222.10
$209.15
$192.74
19%
3.21'.x 8:42'
$235.96
$21'4.76'
$209.53'-
$187.03
18%
4.89" x 5.42"
$231.66
$211.09
$199.22
$184.18
17%
3.21' z 7:42'
$218.79
$200.08,
189.-90',
$175.6,2
14%
3.21" x 6.42"
$201.61
$185.40
$176.05
$164.20
• 1%8 page _
11%
3.21 x -5.4 2
4.89 x 3.42"
$"184.96
$180.65
$171.17
$167.48
-$16321:
$159.89
$153.13
$150.26
10%
121 x 4.42",
$167.70.
$156.41
$149.90.
-'$141.65
8%
3.21" x 3.42"
$150.43
$141.65
$136.59
$130.18
1/16 page
3.21'"x 2.42' ~
$`133:17 .
_$126.'90
- 1123.28
$118.70 .
updated 10.21.03
Frequency based on the number of ads running per calendar month
effective 11.1.03