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PZC Packet 092110Staff Report — Master Sign Program Amendment VON September 21, 2010 Planning & Zoning Commission meeting Report Date September 17, 2010 Legal Description Lot 1, Avon Town Square Subdivision Zoning Town Center (TC) Address 137 Benchmark Road Prepared By Jared Barnes, Planner I Summary of Request Monte Park (the Applicant), representing the Slifer Center Condominium Association (the Owner) of Lot 1 of the Avon Town Square Subdivision (the Property) has requested an amendment to the Master Sign Program (MSP) for the commercial building (the Application). The Applicant proposes to modify the existing MSP to allow for a permanent non -lit sign option for individual tenant spaces located on the first floor of the building. The existing MSP (Exhibit C) was approved in November, 1993 and has not been updated since. Recent applications for individual signs have demonstrated a desire for non -lit tenant signage, which is currently not permitted in the MSP. Process All new MSPS as well as amendments to existing MSPs require review and approval by the Planning and Zoning Commission. The Planning and Zoning Commission first considered the application on August 3, 2010 and tabled its decision due to a lack of clarity in the information provided at the meeting. The application has been revised and provides more clarity as well as examples of proposed signage. Property Description The building is located along Benchmark Road and Main Street on the north side of the building, and an interior parking lot on the south side. There are a mix of uses in the building including general office uses, retail shops, and other service oriented shops. The approved MSP sign program includes building identification and tenant signs for all first floor tenants as well as the garden level tenants. The first level tenants are required to have reverse pan channel letters, while the garden level tenants have externally illuminated redwood and signfoam signs. Policy Analysis The Property is located within the West Town Center District Investment Planning Area, which promotes buildings that address and engage the future Main Street. The Property includes a number of first floor retail spaces that are oriented to both the future Main Street and the interior parking lot to the south. . The West Town Center Investment Plan includes General Sign Requirements for individual properties and tenant within the planning area. The Sign Requirements require all signs to be externally illuminated and recommends creative design, letter size and locations for signs that are proportional to the size of the store front. The proposed MSP does create a maximum size for individual letters and the entire sign area, while still allowing flexibility with regard to sign name and type of font. The proposed MSP provides a non -lit sign option for storefronts located on the parking lot side of the building, Staff believes that this option is not inconsistent with the intent of the Sign Guidelines, because the north facing side of the building, which is visible from Main Street will still be required to have illuminated tenant signs. Planning Analysis The proposed MSP clarifies the color of tenant signage to rectify a discrepancy between the actually installed sign colors and the existing MSP's color choice. The addition of dimensional letters for non-lit signs on the first floor is similar to the dimensional letters used for the building identification signs and will not negatively impact any adjacent properties. According to the Sign Code, Section 15.28.070, the Planning & Zoning Commission shall consider the following criteria in reviewing this design application: 1. The suitability of the improvement, including materials with which the sign is to be constructed and the site upon it is to be located. 2. The nature of adjacent and neighboring improvements. 3. The quality of the materials to be utilized in any proposed improvement. 4. The visual impact of any proposed improvement, as viewed from any adjacent or neighboring property. 5. The objective that no improvement will be so similar or dissimilar to other signs in the vicinity that values, monetary or aesthetic, will be impaired. 6. Whether the type, height, size, and/or quality of signs generally complies with the Sign Code, and are appropriate for the project. 7. Whether the sign is primarily oriented to vehicular or pedestrian traffic, and whether the sign is appropriate for the determined orientation. Recommendation Staff recommends APPROVAL of the Master Sign Program Amendment application for Lot 1, Avon Town Square Subdivision, subject to the criteria and corresponding finding included in the recommended motion below. Recommended Motion "I move to approve this Master Sign Program Amendment application Lot 1, Avon Town Square Subdivision, subject to the FINDING that the MSP is in conformance with the Sign Code (Chapter 15.28 of the AMC) and the West Town Center District Investment Plan." Exhibits A: Vicinity Map B: Proposed MSP C: Existing MSP Vicinity Map - Lot 1, AT, Exhibit S`P 41k sk Al Et 4W4 4, FK 64� p ` e`� Fq SFR CFF - 6- a R0 T41v as F E r' Z fit Ado F yaw Ord ® — Residential Streets el Property Boundaries o s5 Sao eVON �, �r or rno e.a �o:,u�Ma roma Exhibit B COMPREHENSIVE TENANT SIGNAGE PROGRAM SLIFER SMITH & FRAMPTON CENTER BENCHMARK ROAD AVON, CO Original program April 1994 Revised edition August 2010 THE AVON TOWN SQUARE COMPLEX WILL CONSIST OF TWO BUILDINGS HAVING A MIXED USE OF RETAIL AND COMMERCIAL TENANTS. PHASE ONE, A TWO STORY BUILDING, IS COVERED WITHIN THIS SIGN PROPOSAL. THE INTENT IS TO PROVIDE A POSITIVE DEVELOPMENT TO THE COMMERCIAL CORE OF AVON. IN KEEPING WITH THIS GOAL, ALL DESIGNS, MATERIALS, WORKMANSHIP, AND MAINTENANCE WILL BE OF A FIRST CLASS NATURE. IN ACCORDACE WITH THIS INTENT THE COMPREHENSIVBE SIGN PROGRAM SHALL: 1. IDENTIFY THE DEVELOPMENT FROM ADJACENT STREETS TO VEHICULAR TRAFFIC. 2. IDENTIFY THE GROUND FLOOR TENANTS AND SERVICES FROM "STREETSIDE" ON THE NORTH AND EAST, AND "MALLSIDE" FROM THE SOUTH AND WEST. 3. IDENTIFY TO PEDESTRIANS AND VEHICULAR TRAFFIC THE SITE CIRCULATION, BUILDING ENTRANCES AND PARKING LOCATIONS. 4. IDENTIFY GROUN FLOOR TENATNS AND GARDEN LEVEL TENATNS AS INDICATED GENERAL REQUIREMENTS: 1. ALL TENANTS AND OWNERS WILL SUBMIT TO THE CONDOMINIUM ASSOCIATION DRAWINGS AND SPECIFICATIONS FOR ALL PROPOSED SIGNAGE. WRITTEN APPROVAL IS NEEDED PROR TO SUBMISSION TO THE TOWN OF AVON FOR PERMITTING. 2. ALL IMPROVEMENTS WILL BE MAINTAINED BY THE CONDOMINIUM OWNER, AND UPON VACATING BY A TENANT, THE EXISTING SIGNAGE WILL BE REMOVED AND ALL HOLES AND DISCOLORIZATION WILL BE PROMPTLY AND PROFESSIONALLY REPAIRED, BY THE CONDOMINIUM OWNER. THE CONDOMINIUM ASSOCIATION WILL HAVE THE RIGHT TO PERFORM SUCH WORK, IF NOT DONE BY THE CONDOMINIUM OWNER IN A TIMELY OR PROFESSIONAL MANNER, AND LIEN THE PROPERTY FOR ALL COSTS INCURRED. 3. ALL WORKMANSHIP AND SPECIFICATIONS WILL COMPLY WITH ALL APPLICABLE GOVERNMENT REGULATIONS. 4. THE COST OF OBTAINING PERMITS AND APPROVALS WILL BE THAT OF THE CONDOMINIUM OWNER. 5. ALL FIRST FLOOR OCCUPANTS ARE REQUIRED TO HAVE SIGNAGE, AND THAT SIGNAGE IS TO BE IN CONFORMITY WITH THE APPROVED SIGN PLAN. SIGNAGE SPECIFICATION: 1. BUILDING INDENTIFICATION: THE BUILDING INDENTIFICATION LOCATIONS ARE THE EAST SIDE OF THE TOWER, THE NORTH AND SOUTH SIDES OF THE ENTRY ARCHES, AND ON THE NORTH WEST BUILDING CORNER AS SHOWN IN EXHIBITS 1, 2, AND 3, (LOCATIONS B-1, B-2, B-3, AND B-4). THESE SIGNS SHALL CONSIST OF INTERNALLY ILLUMINATED REVERSE PAN CHANNEL LETTERS FOR THE TOWER, AND PAINTED METAL LETTERS, STUD MOUNTED OVER THE ARCHES, ALL TO BE BLACK IN COLOR. THE NORTH, SOUTH, AND NORTHWEST LETTERS WILL BE EXTERNALLY ILLUMINATED. SIZES AREA AS INDICATED IN EXHIBITS 4 & 5. 2. FIRST FLOOR TENANT SIGNAGE: IT, . .. . •. _■ ._._ . . . .11-5 -- -• 1, 1,. - - -�- -- - - - 1101104 -_ -.- • - - - - - .II - -. __ 1,11 Iffl,W&I Mill...ll IN I I M L �-Ml MMAI- _-rmlmmmwmlml., N 2 a 01MA. . makiMillm— ■ IF, IN aJ!0!!rAT&'NfflTdq um 1111MROFMIAWERNITEN oil ft. mi !I �NNRTIVAIIII-111�■ 11. ■ mo Ins • TENANT IDENTIFICATION WILL BE IN AREAS INDICATED ON EXHIBITS 1 8. 2. • A TENANT WILL HAVE TWO SIGNS (ONE ON THE NORTH AND ONE ON THE SOUTH ELEVATION) IF THEIR SPACE GOES TO EACH ELEVATION. IF A TENANT SPACE IS SUBDIVIDED, THE PROPORTIONAL FRONTAGE OF LINEAL FOOTAGE WILL BE ALLOWED FOR THAT TENANT. (I.E. 50% OF THE FRONTAGE WILL PERMIT 50% OF THE SQUARE FOOTAGE, BUT THE 60% WIDTH RULE WILL APPLY TO THE REDUCED FRONTAGE). • THE TENANTS MAY SHARE THE SIGN SPACE. NEITHER SIGN SHALL BE LARGER THAN 30 SQUARE FEET. • TYPESTYLES AND LOGOS SHALL BE UP TO TENANT SELECTION, BUT WRITTEN CONDOMINIUM ASSOCIATION APPROVAL IS REQUIRED TO INSURE COMPATABILITY OF SUCH SIGNAGE WITH THE FIRST CLASS IMAGE THAT THE AVON TOWN SQUARE COMPLEX IS MAINTAINING. • IF A FIRST FLOOR BUSINESS OCCUPIES MORE THAN ONE SPACE, THAT TENANT CAN USE THE rnneQinirn FOOTAGE Ai i C- A ANGEE FOR THE SPACE USED SQUARE FOOTAGE ALLOWANCE FOR THE FIRST SPACE PLUS 50% OF EACH OF THE SQUARE FOOTAGE r_�.]►.�� \ � r.T� 3.7cz�tT.r. L�.�.] r r [.7. r l �y J:L.l�.zK.l��i,' • ALL WINDOW SIGNAGE SHALL CONFORM TO THE CURRENT TOWN OF AVON PE WITTED SIGNAGE. COLORS, SIZE AND PLACEMENT SHALL FIRST REQUIRE WRITTEN PERMISSION FROM THE CONDOMINIUM ASSOCIATION TO INSURE COMPATABILITY OF SUCH SIGNAGE WITH THE FIRST CLASS IMAGE THAT THE AVON TOWN SQUARE COMPLEX IS MAINTAINING. • FIRST FLOOR TENANT SIGNS WILL HAVE OPTION OF LIT OR NON -LIT SIGNAGE: IT SIGN OPTION: o CONSIST OF REVERSE PAN CHANNEL LETTERS, GREEN IN COLOR PMS 330U AND MAY CONSIST OF TEXT AND LOGOS WITH THE LOGOS COMPRISING A MAXIMUM HEIGHT OF 35% OF THE ACTUAL SIGNAGE. MAXIMUM HEIGHT SHALL BE 26" AND MAXIMUM WIDTH SHALL BE 60% OF THE SPACE FRONTAGE (SEE EXHIBIT 3). MAXIMUM LETTER HEIGHT FOR A SINGLE LINE OF TYPE SHALL BE 20". A MAXIMUM OF TWO LINES OF COPY SHALL BE ALLOWED IN WHICH CASE A MINIMUM HEIGHT SHALL BE 8", AND A MAXIMUM SHALL BE 16" PER LINE. THE TOTAL HEIGHT OF THE TWO SIGNS SHALL NOT BE GREATER THAN 26" 0 THE TEXT PORTION MAY CONSIST OF A BUSINESS NAME AND THE NATURE OF THE BUSINESS. THE BUSINESS NAME SHALL BE A MINIMUM 50% OF THE SIGN SQUARE FOOTAGE. THE NATURE OF THE BUSINESS PORTION MAY BE ILLUMINATED OR NOT, AT THE OPTION OF THE BUSINESS. IF NOT ILLUMINATED THE TEXT SHALL BE PAINTED METAL LETTERS WITH GREEN PMS330U STUD MOUNTED 1/2" OFF THE WALL (SEE EXHIBIT 3). NON LIT OPTION: 0 THIS SIGN OPTION WILL ONLY BE ALLOWED ON THE SOUTH ELEVATION FOR FIRST FLOOR TENANT SPACES. 0 THESE SIGNS CONSIST OF DIMENSIONAL CUT OUT LETTERS LETTERS, GREEN IN COLOR PMS 330U AND MAY CONSIST OF TEXT AND LOGOS WITH THE LOGOS COMPRISING A MAXIMUM HEIGHT OF 35% OF THE ACTUAL SIGNAGE. MAXIMUM HEIGHT SHALL BE 26" AND MAXIMUM WIDTH SHALL BE 60% OF THE SPACE FRONTAGE. MAXIMUM LETTER HEIGHT FOR A SINGLE LINE OF TYPE SHALL BE 20". A MAXIMUM OF TWO LINES OF COPY SHALL BE ALLOWED IN WHICH CASE A MINIMUM HEIGHT SHALL BE 8", AND A MAXIMUM SHALL BE 16" PER LINE. THE TOTAL HEIGHT OF THE TWO SIGNS SHALL NOT BE GREATER THAN 26". 0 THE TEXT PORTION MAY CONSIST OF A BUSINESS NAME AND THE NATURE OF THE BUSINESS. THE BUSINESS NAME SHALL BE A MINIMUM 50% OF THE SIGN SQUARE FOOTAGE. THE NATURE OF THE BUSINESS PORTION MAY BE ILLUMINATED OR NOT, AT THE OPTION OF THE BUSINESS. IF NOT ILLUMINATED THE TEXT SHALL BE PAINTED METAL LETTERS WITH GREEN PMS330U STUD MOUNTED 1/2" OFF THE WALL (SEE EXHIBIT 4). 0 BUSINESS NAME IN THE LIT OPTION SHALL BE REVERSE PAN CHANNEL LETTERS, PMS GREEN #330U WITH SECONDARY COPY EITHER REVERSE PAN CHANNEL LETTERS OR DIMENSIONAL CUT METAL LETTERS, SAME PMS COLOR, STUD MOUNTED 1/2" OFF THE WALL. 3. GARDEN LEVEL SIGNAGE • EACH TENANT ON THE GARDEN LEVEL WILL HAVE A MAXIMUM SIGNAGE Al 10WAAV`C OF 7 5 S01 IARC FECT WITH PLACEMENT AS CLJOWN IN wuI 4 7 SIGN FACE OF 16 SQ. FT., WITH PLACEMENT AS SHOWN IN EXHIBIT 5. THESE SIGNS WILL BE EXTERNALLY ILLUMINATED. MATERIAL FOR THE SIGN SHALL BE SANDBLASTED R€DWOOD OR URETHANE SIGNFOAM, 1 '/2" THICK WITH THE BACKGROUND TO BE TAN COLOR SIMILAR TO THE BUILDING PMS 4545U, AND THE TEXT AND LOGO TO BE BLUE (P .,5-_) GREEN PMS 330U. TENANTS CAN UTILIZE ANY COMBINATION OF LOGO AND TEXT WITH THE WRITTEN APPROVAL OF THE CONDOMINIUM ASSOCIATION. • IF A GARDEN LEVEL TENANT OCCUPIES MORE THAN ONE SPACE, THEY SHALL BE ALLOWED THE SQUARE FOOTAGE FOR THE PRIMARY SPACE PLUS THE SIGN FACE AREA FOR EACH ADDITIONAL UNIT. THE SIGNS SHALL BE PLACED IN THE AREAS INDICATED IN EXHIBIT 5. • GARDEN LEVEL TENANTS WILL ALSO BE PERMITTED A 4 SQUARE FOOT SIGN 12" X 48" TO BE HUNG PERPENDICULAR TO THE FRONT DOOR. 4. SECOND LEVEL TENANTS 0 SECOND LEVEL TENANTS ARE NOT PERMITTED EXTERIOR OR WINDOW SIGNAGE. 5. BUILDING DIRECTORY • A TENANT DIRECTORY SHALL BE PLACED IN THE LOCATION SHOWN IN EXHIBIT 8 (BY THE SOUTH BUILDING ENTRANCE). THE PRIMARY PURPOSE SHALL BE TO DIRECT PERSONS TO THE UPPER AND GARDEN LEVEL TENANTS. THE CONDOMINIUM ASSOCIATION SHALL DETERMINE LISTING AND SIZES WITHIN THE PRESCRIBED SIGNAGE AREA. EXHIBIT 9 SHOWS THE DIRECTORY LAYOUT. 6. VEHICULAR ENTRY SIGNAGE • A MONUMENT SIGN, AS SHOWN IN EXHIBIT 8, WILL BE INSTALLED TO AID IN THE VEHICULAR TRAFFIC FLOW WITHIN THE AVON TOWN SQUARE DEVELOPMENT. EXHIBIT 10 SHOWS LAYOUT OF SIGN. TEXT WILL BE BLACK METAL LETTERS, STUD MOUNTED. 7. TEMPORARY SIGNAGE • AFTER APPROVAL OF A PERMANENT SIGN BY THE TOWN OF AVON, THE TENANT CAN UTILIZE A TEMPORARY BANNER. THE COLOR SHALL BE TAN SIMILAR TO THE BUILDING COLOR, THE COPY WILL BE A 661-1ESIMILAR TO onn�S _ G01 -OR GREEN SIMILAR TO PMS 330U COLOR AND THE COPY, SIZE, LAYOUT AND TYPESTYLE SHALL BE SIMILAR TO THAT APPROVED IN THE PERMANENT SIGNAGE. • THE TEMPORARY BANNER MAYBE USED FOR A MAXIMUM OF 60 DAYS DURING THE THE MANUFACTORING OF THE PERMANENT SIGNAGE ONCE APPROVED BY THE TOWN OF AVON. (SEE EXHIBIT 61 NO OTHER TEMPORARY EXHIBIT 3, Combination Reverse Pan Channel and Cut Out Letters EXHIBIT 3, Pan Channel Letters Color Schedule 0 BUILDING COLOR SIGN COPY PMS 4545 U PMS 330 U 5Z ©© M & 6.-an...ca. uG TEL: (970) 949-4565 FAX: (970) 949-4670 EXHIBIT 3, Lit Reverse Pan Channel Letters ROCKIES MORTGAGE EXHIBIT 4, Cut Out Letters 57iAGOO ti Graphics. uc TEL: (970) 949-4565 FAX: (970) 94 9-4670 EXHIBIT 5, Garden Level East EXHIBIT Temporary B EXHIBIT 5, EXHIBIT Exhibit 7 1 Exhibit C n ,m,n t'4 R. Jt I F F M I ... ..... .. FRAM PTON..j L12 2M, T. Exhibit 8 Exhibit 9 Exhibit 10 =SIGNS -- • • s • SIGN DRAWING P.O. BOX 2688. VAIL, CO 81658. 303.949.4565 . FAX: 303.949.4670 /!I 15 S� I F E R� II S M. I T I I IFN CI'Vi•Yh'i� FRAMPTON C E N T E R 0 Veil � Q I SLS l° H X 1181161 1 'vu'It DCial 5, 11iiV x 131 v) ®= SIGNS Exhibit 11 P.O. BOX 2688. VAIL, CO 81658 , 303.949.4565 . FAX: 303.949.4670 3 A,. CAI '44,511-4 �SLIFER o n tiso k Iv cin FR A��To SMITH & FRAMPTON CENTER Exhibit 12 = -SIGNS -- . . • SIGN P.O. BOX 2688, VAIL, CO 81658. 303.949.4565. FAX: 303.949.4670 �IicDe ✓ 4cz c — "5; ' 'igreD SCOOPS ICE CREAM 64 FLAVORS Go ' uyl�1-s T X s1Sa Yl/''Ds CN4 H -� j#3�SIGNS e • r e Exhibit 13 SIGN DRAWING P.O. BOX 2688 . VAIL, CO 81658. 303.949.4565 . FAX: 303.949.4670 i1lATjnl r✓I� �� .� IhQ.C�Ohy ReTAir✓Iyv.� WRu-- Exhibit 14 -_-�-==SIGNS • s r • SIGN DRAWING P.O. BOX 2688 . VAIL, CO 81658 . 303.949.4565 . FAX: 303.949.4670 v i SPUD -w- 3�n+k�cYn- F.4T(A1 , r— 6 —1 SLIFER SMITH & 1AMPTON CENTER STJ CCJ I/EJf/CUcA�. D/nu find Si3�1. �N;2�ti/� -ro �rttifn,J� Lir Ekfsn.✓�/y ILLC/M �N/}fiGG hoof 1✓ MA-rcH dl-li W r ,k�/gl-r /0 COMPREHENSIVE SIGN PROGRAM AVON TOWN SQUARE BENCHMARK RD. AVON,COLORADO NOVEMBER, 1993 Exhibit C L Y] f No,v 2 3 1393 C0vj UC4;1Y VEVELOIKINT THE AVON TOWN SQUARE COMPLEX WILL CONSIST OF TWO BUILDINGS HAVING A MD[ED USE OF RETAIL AND COMMERCIAL TENANTS. PHASE ONE, A TWO STORY BUILDING, IS COVERED WITHIN THIS SIGN PROPOSAL. THE INTENT IS TO PROVIDE A POSITIVE DEVELOPMENT TO THE COMMERCIAL CORE OF AVON. IN KEEPING WITH THIS GOAL, ALL DESIGNS, MATERIALS, WORKMANSHIP, AND MAINTENANCE WILL BE OF A FIRST CLASS NATURE. IN ACCORDANCE WITH THIS INTENT THE COMPREHENSIVE SIGN PROGRAM SHALL: 1. IDENTIFY THE DEVELOPMENT FROM ADJACENT STREETS TO VEHICULAR TRAFFIC. 2. IDENTIFY THE GROUND FLOOR TENANTS AND SERVICES FROM "STREETSIDE" ON THE NORTH AND EAST, AND "MALLSIDE" FROM THE SOUTH AND WEST. 3. IDENTIFY TO PEDESTRIANS AND VEHICULAR TRAFFIC THE SITE CIRCULATION, BUILDING ENTRANCES AND PARKING LOCATIONS. 4. IDENTIFY GROUND FLOOR TENANTS AND GARDEN LEVEL TENANTS AS INDICATED. A. GENERAL REQUIREMENTS: 1. ALL TENANTS AND OWNERS WILL SUBMIT TO THE CONDOMINIUM ASSOCIATION DRAWINGS AND SPECIFICATIONS FOR ALL PROPOSED SIGNAGE. WRITTEN APPROVAL IS NEEDED PRIOR TO SUBMISSION TO THE TOWN OF AVON. 2. ALL IMPROVEMENTS WILL BE MAINTAINED BY THE CONDOMINIUM OWNER, AND UPON VACATING BY A TENANT, THE EXISTING SIGNAGE WELL BE REMOVED AND ALL HOLES AND DISCOLORATION WILL BE PROMPTLY AND PROFESSIONALLY REPAIRED, (BY THE CONDOMRHUM OWNER). THE CONDOMINIUM ASSOCIATION WILL HAVE THE RIGHT TO PERFORM SUCH WORK, IF NOT DONE BY THE CONDOMINIUM OWNER IN A TIMELY OR PROFESSIONAL MANNER, AND LIEN THE PROPERTY FOR ALL COSTS INCURRED. 3. ALL WORKMANSHIP AND SPECIFICATIONS WILL COMPLY WITH ALL APPLICABLE GOVERNMENT REGULATIONS. 4. THE COST OF OBTAINING PERMITS AND APPROVALS WILL BE THAT OF THE CONDOMINIUM OWNER. 5. ALL FIRST FLOOR OCCUPANTS ARE REQUIRED TO HAVE SIGNAGE, AND THAT SIGNAGE IS TO BE IN CONFORMITY WITH THE APPROVED SIGN PLAN. HIGHTECHSIGNS P.O. Box 2688 Production Center Aspen & Vail, CO 81658 910 Nottingham Road Glenwood Sprgs. 303.949.4565 Suite S.2 303.945.6695 FAX: 949.4670 Avon, CO 81620 B. SIGNAGE SPECIFICATION 1. BUILDING IDENTIFICATION THE BUILDING IDENTIFICATION LOCATIONS ARE THE EAST SIDE OF THE TOWER, THE NORTH AND SOUTH SIDES OF THE ENTRY ARCHES, AND ON THE NORTH WEST BUILDING CORNER AS SHOWN IN EXHIBITS 1, 2 AND 3, (LOCATIONS B-1, B-2, B-3 AND B4). THESE SIGNS SHALL CONSIST OF INTERNALLY ILLUMINATED REVERSE PAN CHANNEL LETTERS FOR THE TOWER, AND PAINTED METAL LETTERS, STUD MOUNTED OVER THE ARCHES, ALL TO BE BLACK IN COLOR THE NORTH, SOUTH AND NORTH WEST LETTERS WELL BE EXTERNALLY ILLUMINATED. SIZES ARE AS INDICATED IN EXHIBITS 4 & S. 2. FIRST FLOOR TENANT SIGNAGE TENANT IDENTIFICATION WELL BE IN THE AREAS INDICATED ON EXHIBITS 2 AND 3. THESE SIGNS WILL BE REVERSE PAN CHANNEL LETTERS, BLUE IN COLOR (PMS _), AND MAY CONSIST OF TEXT AND LOGOS, WITH THE LOGOS COMPRISING A MAXIMUM OF 35% OF THE ACTUAL SIGNAGE. MAXIMUM HEIGHT SHALL BE 32", AND MA3dMUM LENGTH SHALL BE 60% OF THE SPACE FRONTAGE. (SEE EXHIBIT 6). MAXIMUM LETTER HEIGHT FOR A SINGLE LINE OF TYPE SHALL BE 20". A MAXIMUM OF TWO LINES OF COPY SHALL BE ALLOWED, IN WHICH CASE A MINIMUM HEIGHT SHALL BE 8", AND A MAXIMUM SHALL BE 16" PER LINE. THE TOTAL COPY MAY BE A TOTAL OF 24 " FOR TWO LINES OF COPY (WITHOUT COUNTING SPACE BETWEEN THE LINES). SEE EXHIBIT 6 FOR ADDITIONAL SPECIFICATIONS. THE TEXT PORTION MAY CONSIST OF A BUSINESS NAME AND THE NATURE OF THE BUSINESS. THE BUSINESS NAME SHALL BE 50% OF THE SIGN SQUARE FOOTAGE, OR GREATER THE NATURE OF THE BUSINESS PORTION MAY BE ILLUMINATED, OR NOT, AT THE OPTION OF THE BUSINESS. IF NOT ILLUMINATED, THE TEXT SHALL BE PAINTED METAL LETTERS, WITH PMS BLUE_, STUD MOUNTED, 1/2" OFF THE WALL. A TENANT WILL HAVE TWO SIGNS (ONE ON THE NORTH AND ONE ON THE SOUTH ELEVATION) IF THEIR SPACE GOES TO EACH ELEVATION. IF A TENANT SPACE IS SUBDIVIDED, THE PROPORTIONAL FRONTAGE OF LINEAL FOOTAGE WILL BE ALLOWED FOR THAT TENANT. (I.E. 50% OF THE FRONTAGE WILL PERMIT 50% OF THE SQUARE FOOTAGE, BUT THE 60% WIDTH RULE WILL APPLY TO THE REDUCED FRONTAGE.) TYPESTYLES AND LOGOS SHALL BE UP TO TENANT SELECTION, BUT REQUIRE WRITTEN CONDOMINIUM ASSOCIATION APPROVAL IS REQUIRED TO INSURE COMPATIBILITY OF SUCH SIGNAGE WITH THE FIRST CLASS IMAGE THAT THE AVON TOWN SQUARE COMPLEX IS MAINTAINING. IF A GROUND FLOOR BUSINESS OCCUPIES MORE THEN ONE SPACE, THAT TENANT CAN USE THE COMBINED FOOTAGE ALLOWANCE FOR THE SPACE USED. ALL WINDOW SIGNAGE SHALL CONFORM TO THE THEN CURRENT TOWN OF AVON PERMITTED SIGNAGE. COLORS, SIZE AND PLACEMENT SHALL FIRST REQUIRE WRITTEN PERMISSION OF THE CONDOMINIUM ASSOCIATION TO INSURE COMPATIBILITY OF SUCH SIGNAGE WITH THE FIRST CLASS IMAGE THAT THE AVON TOWN SQUARE COMPLEX IS MAINTAINING. 3. GARDEN LEVEL SIGNAGE EACH TENANT ON THE GARDEN LEVEL WILL HAVE A MAXIMUM SIGNAGE ALLOWANCE OF 7.5 SQ FEET, WITH PLACEMENT AS SHOWN IN EXHIBIT 7 THESE SIGNS MAY BE EXTERNALLY ILLUMINATED BY LIGHTING SHOWN IN THIS EXHIBIT. MATERIAL FOR THE SIGN SHALL BE SAND BLASTED REDWOOD OR SIGN FOAM, WITH THE BACKGROUND TO BE TAN COLOR SIMILAR TO THE BUILDING, AND TEXT AND LOGO TO BE BLUE (PMS --). TENANTS CAN UTILIZE ANY COMBINATION OF LOGO AND TEXT WITH THE WRITTEN APPROVAL OF THE CONDOMINIUM ASSOCIATION. IF A GARDEN LEVEL TENANT OCCUPIES MORE THAN ONE SPACE, THEY SHALL BE ALLOWED THE SIGNAGE FOR EACH SPACE IN THAT SPACE'S SIGN AREA SHOWN IN EXHIBIT 3, G-1- G7. 4. SECOND LEVEL TENANTS SECOND LEVEL TENANTS ARE NOT PERMITTED EXTERIOR OR WINDOW SIGNAGE. 5. BUILDING DIRECTORY A TENANT DIRECTORY SHALL BE PLACED IN THE LOCATION SHOWN IN EXHIBIT 8 (BY THE SOUTH BUILDING ENTRANCE). THE PRIMARY PURPOSE SHALL BE TO DIRECT PERSONS TO THE UPPER AND GARDEN LEVEL TENANTS. THE CONDOMINIUM ASSOCIATION SHALL DETERMINE LISTING AND SIZES WITHIN THE PRESCRIBED SIGNAGE AREA. EXHIBIT 9 SHOWS THE DIRECTORY LAYOUT. 6. VEHICULAR ENTRY SIGNAGE A MONUMENT SIGN, AS SHOWN IS EXHIBIT 8, WILL BE INSTALLED TO AID IN THE VEHICULAR TRAFFIC FLOW WITHIN THE AVON TOWN SQUARE DEVELOPMENT. EXHIBIT 10 SHOWS LAYOUT OF SIGN. TEXT WILL BE BLACK METAL LETTERS, STUD MOUNTED. r 7. TEMPORARY SIGNAGE AFTER APPROVAL OF A PERMANENT SIGN BY THE TOWN OF AVON, THE TENANT CAN UTILIZE A TEMPORARY BANNER. THE COLOR SHALL BE A TAN SIMILAR TO THE BUILDING COLOR, THE COPY WILL BE A BLUE SIMILAR TO PMS _ COLOR, AND THE COPY SIZE, LAYOUT AND TYPESTYLE SHALL BE SIMILAR TO THAT APPROVED IN THE PERMANENT SIGNAGE. THE TEMPORARY BANNER MAY BE USED FOR A MA3UMUM OF 60 DAYS DURING THE MANUFACTURING OF THE PERMANENT SIGNAGE. NO OTHER TEMPORARY SIGNS MAY BE USED, INCLUDING SALE SIGNS. 8. CONSTRUCTION AND SALE SIGNAGE THE DEVELOPERS MAY FABRICATE AND INSTALL A 4'X 8' SIGN TO BE PLACED AS SHOWN ON EXHIBIT 8. THE PURPOSE OF THE SIGN IS TO NAME THE PROJECT, THE DEVELOPERS, CONTRACTORS, AND SALES AGENT. ,* q rr"V / Memorandum AVON C O L O R A D O TO: The Planning and Zoning Commission FROM: Jared Barnes, Planner I DATE: September 21, 2010 RE: Season Master Sign Program Motion Background At the September 7t", 2010 Planning and Zoning Commission (PZC) Meeting, the PZC conditionally approved an amendment to the Seasons Master Sign Program (MSP). The motion contained six conditions and one finding as follows: 1. No individual tenant signage is permitted on the eastern monument sign (12). It must be demonstrated that the eastern monument sign (12) is setback at least ten (10) feet from all property lines prior to permit, 2. All first floor tenant signs be modified to remove the non -lit option as well as modify the signage specifications to require external illumination; 3. Tenants that occupy both a first and second story unit shall only receive a first story sign; 4. Tenants that occupy a second story unit only shall receive a sign on the second story; 5. Revise the language for tenant signage to encourage three dimensional signs (i.e. blades and/or dimensional creative signs) per E.10: General Sign Requirements of the West Town Center District Investment Plan. These signs shall be reviewed by the PZC and the Town may, at its discretion, waive application fees for review.; and 6. Revise the MSP amendment to remove building identifications signs E1 and E2. And with the following finding: 1. The reverse pan channel letters meet the intent of externally illuminated criteria within section E. 10: General Sign Requirements of the West Town Center District Investment Plan. Discussion Given that the eastern monument sign is located at the driveway entrance to the property, staff believes that the condition 1 of approval erroneously prohibited tenant signs on this monument sign, and instead the PZC intended to allow the tenant identification panels on both monument signs. Condition 2 prohibits reverse pan channel lettering for first floor tenant signs and instead requires external lighting for first floor tenant signs as well as removes the non -lit sign option. This condition contradicts the PZC finding that reverse pan channel lettering meets the intent of the General Sign Requirements of the West Town Center District Investment Plan. Recommendation Staff is requesting that PZC clarify the first two conditions of approval to ensure that the consensus from the meeting is adequately reflected in the final motion of approval. The following revisions to the conditions of approval are therefore recommended: The Commission approved the amendment, subject to the following conditions: 1. No individual tepapt signage is erm.9ted an the ^. ^,;.,,,,,merit sign 02) The eastern monument sign (12) must be setback at least ten (10) feet from all property lines; 2. Remove the non -lit option for first floor tenant signs. as weg as medi+, 3. Tenants that occupy both a first and second story unit shall only receive a first story sign; 4. Tenants that occupy a second story unit only shall receive a sign on the second story, - 5. Revise the language for tenant signage to encourage three dimensional signs (i.e. blades and/or dimensional creative signs) per E.10: General Sign Requirements of the West Town Center Investment Plan. These signs shall be reviewed by the PZC and the Town may, at its discretion, waive application fees for review.; and 6. Revise the MSP amendment to remove building identifications signs E1 and E2.