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L69 B2 BMBC MSPPLANNING AND _JNING COMMISSION March 7, 1995 Lot 69, Block 2, Benchmark at Beaver Creek 51 Beaver Creek Place Final Design Review -Master Sign Program PROJECT TYPE: Master Sign Program ZONING: SC COMPLIES WITH ZONING? RECOMMENDED ACTION Deny the requested modification to the Sign Program for 51 Beaver Creek Place on Lot 69, Block 2, Benchmark at Beaver Creek. INTRODUCTION: Daniel Niederhauser, of Columbine Bakery, has submitted an application amending the 51 Beaver Creek Place Sign Program to allow for a 26.5 square foot, painted, plywood sign. STAFF COMMENTS: The 51 Beaver Creek Place Sign Program is attached to the Staff Report. It only allows for a 20 square foot sign consisting of 6-18" cast aluminum letters on a white mesh background. Coloring is to match the tower colors. This application is to allow for a painted plywood sign (rendering supplied at meeting, too dark to copy). The request is not in keeping with the intent of the Sign Program. As proposed, the amended sign would upset the balance that has been established by the Sign Program. The materials, size, shape, coloring and lighting do not reflect any portion of the Sign Program. "Sign Guidelines" and review criteria from the Sign Code. Section 15.28.060 Sign Design Guidelines A. Harmonious with Town Scale. Sign location, configuration, design, materials, and colors should be harmonious with the existing signs on the structure, with the neighborhood, and with the townscape. B. Harmonious with Building Scale. The sign should be harmonious with the building scale, and should not visually dominate the structure to which it belongs or call undue attention to itself. PLANNING AND BONING COMMISSION March 7, 1995 Lot 69, Block 2, Benchmark at Beaver Creek 51 Beaver Creek Place Final Design Review -Master Sign Program C. Materials. Quality sign materials, including anodized metal; routed or sandblasted wood, such as rough cedar or redwood; interior -lit, individual plexiglass - faced letters; or three dimensional individual letters with or without indirect lighting, are encouraged. Sign materials, such as printed plywood, interior -lit box -type plastic, and paper or vinyl stick -on window signs are discouraged, but may be approved, however, if determined appropriate to the location, at the sole discretion of the Commission. D. Architectural Harmony. The sign and its supporting structure should be in harmony architecturally, and in harmony in color with the surrounding structures. E. Landscaping. Landscaping is required for all free-standing signs, and should be designed to enhance the signage and surrounding building landscaping. F. Reflective Surfaces. Reflective surfaces are not allowed. G. Lighting. Lighting should be of no greater wattage than is necessary to make the sign visible at night, and should not reflect unnecessarily onto adjacent properties. Lighting sources, except neon tubing, should not be directly visible to passing pedestrians or vehicles, and should be concealed in such a manner that direct light does not shine in a disturbing manner. H. Location. On multi -story buildings, individual business signs shall generally be limited to the ground level. Section 15.28.070 - Sign Design Review Criteria In addition to the sign Design Guidelines listed above, the Planning and Zoning Commission shall also consider the following criteria while reviewing proposed sign designs: A. The suitability of the improvement, including materials, with which the sign is to be constructed and the site upon which it is to be located: B. The nature of adjacent and neighboring improvements: C. The quality of the materials to be utilized in any proposed improvement: D. The visual impact of any proposed improvement as viewed from any adjacent or neighboring property: PLANNING AND t ONING COMMISSION March 7, 1995 Lot 69, Block 2, Benchmark at Beaver Creek 51 Beaver Creek Place Final Design Review -Master Sign Program E. The objective that no improvement will be so similar or dissimilar to other signs in the vicinity that values, monetary or aesthetic , will be impaired: F. Whether the type, height, size, and/or quantity of signs generally complies with the sign code and appear to be appropriate for the project: G. Whether the sign is primarily oriented to vehicular or pedestrian traffic, and whether the sign is appropriate for the determined orientation. RECOMMENDED PROCEEDING: 1. Introduce Application 2. Applicant Presentation 3. Commission Review 4. Commission Action Respectfully submitted, G�1.LU Mary Holden Town Planner PLANNING AND z.ONING COMMISSION March 7, 1995 Lot 69, Block 2, Benchmark at Beaver Creek 51 Beaver Creek Place Final Design Review -Master Sign Program PLANNING AND ZONING ACTION: Approved as submitted ( ) Approved with recommended conditions ( ) Approved with modified conditions ( ) Continued ( ) Denied l ) Withdrawn ( ) Conceptual, No Action ( ) Date / S Sue Railton, Secretary The Commission denied.