LA ACBC MSP AmendmentFinal Design Staff Report
March 4, 1997 Planning & Zoning Commission meeting
Report date February 27, 1997
Sign type Master Sign Program Amendment - Awning Sign
Legal description Lot A, Avon Center at Beaver Creek Subdivision - The
Lodge at Avon Center
Zoning Town Center (TC)
Address 0100 West Beaver Creek Boulevard
Introduction
The applicant is proposing the addition of an awning for the Lodge at Avon Center. The
proposed area for the awning, south of the "Entrance" walkway, currently has no signage nor
roof areas to install pan channel letter signage as stipulated by the building's existing Master
Sign Program. The proposed awning would be forest green with white, translucent text and
graphics illuminated from within the awning (please refer to exhibit #1 of the attached submittal
documents). The text and graphics would be limited to 20 square feet. The bottom of the awning
will have an egg -crate finish to hide the awning structure.
Design Review Considerations
According to the Town of Avon's Sign Code, Section 15.28.070 Design Review Criteria, the
Planning & Zoning Commission shall consider the following items in reviewing proposed
designs:
1. The suitability of the improvement, including materials with which the sign is to be
constructed and the site upon it is to be located.
Though the sign code does not specifically address awnings as a signage component, it
appears the proposed awning and signage meet the intent of the sign code and is suitable for
its proposed location.
2. The nature of adjacent and neighboring improvements.
The building's other existing tenant signage are pan channel letters mounted on raceways on
the first level's roof facia. This facia resembles an awning overhang in shape and appearance.
3. The quality of the materials to be utilized in any proposed improvement.
See consideration #1.
4. The visual impact of any proposed improvement, as viewed from any adjacent or
neighboring property.
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Lot A, Avon Center at Beaver Creek Subdivision, Master Sign Program Amendment Review, page 2
March 4, 1997 Planning & Zoning Commission meeting
The awning and its signage should enhance the visual interest of this portion of the building.
The awning should add both color and depth to this currently blank wall.
5. The objective that no improvement will be so similar or dissimilar to other signs in the
vicinity that values, monetary or aesthetic, will be impaired.
The proposed amendment to the Lodge at Avon Center's Master Sign Program to allow this
specific awning should not negatively affect either the monetary or aesthetic values of other
signs in the vicinity.
6. Whether the type, height, size, and/or quality of signs generally complies with the sign
code, and are appropriate for the project.
The Town of Avon's Sign Code limits pedestrian oriented signs to four square feet of sign
area. This may be increased through approval of a Master Sign Program. The existing Master
Sign Program limits tenant signs to 16 square feet of sign area. This amendment would allow
four additional square feet of sign area for this particular sign. The awning sign meets all
other stipulations of the building's Master Sign Program.
7. Whether the sign is primarily oriented to vehicular or pedestrian traffic, and whether
the sign is appropriate for the determined orientation
The awning and its signage are oriented toward pedestrian traffic. The signage area, low
mounting height and illumination all appear appropriate for this orientation.
Staff Recommendation
Staff recommends approval of this Master Sign Program Amendment as presented on the
application dated February 25, 1997.
If you have any questions regarding this project or any planning matter, please call me at
949-42 0 (exten 'on 139), or stop by the Community Development Department.
Re ctfu�mitted,
son
Town of Avon Community Development j:\p&z\1997\030497\taacbcsg.doc
(970) 949-4280Fax modem (970) 949-5749
Lot A, Avon Center at Beaver Creek Subdivision, Master Sign Program Amendment Review, page 3
March 4, 1997 Planning & Zoning Commission meeting
Planning & Zoning Commission Action
Q Approved as submitted
❑ Denied
❑ Approved with conditions (noted below)
❑ Tabled
❑ Withdrawn by applicant
Conditions of approval, reasons for tabling or withdrawal of application, or basis for denial (refer
to code or guidelines by number):
Signed:
Date
Date
Sue Railton, Secretary
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