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L1 L2 NTST MSP AmendmentTown of Avon Final Design Staff ortRep November 19, 1996 Planning & Zoning Commission meeting Report date Sign type Legal description oning Address Introduction November 15, 1996 Amendment to master sign program Lot 1/2, Nottingham Station Subdivision NC -Neighborhood Commercial 25 Hurd Lane Nottingham Station LLP has applied for an amendment to the Master Sign Program for Lot 1/2 Nottingham Station. This is the location of Burger King and a small shoppette. The amendment is for signage for Starbucks Coffee. Two amendments to the sign program are proposed. The first is to add a 1' X 6" "Starbuck's" sign to the top of the current Burger King monument sign located on the northwest side of the property. The second request is to replace the west facing clock in the clock tower with a round Starbucks sign (approximately 12.5 square feet). The current sign program allows signage on the storefront. The Starbucks representative stated that a Starbucks Clock could be installed which would essentially be the sign submitted with clock hands. Design Review Considerations According to the Town of Avon's Sign Code, Section 15.28.070 Design Review Criteria, the Planning & Zoning Commission shall consider the following items in reviewing proposed designs: 1. The suitability of the improvement, including materials with which the sign is to be constructed and the site upon it is to be located. • The second monument sign would be a cabinet sign similar to the existing Burger King sign and would be suitable on the site. • The Starbucks sign proposed on the clock tower would replace the west face clock. The sign is round and would be located in the same location as the clock. Based on review of the drawing submitted, it is staff's opinion that the sign is suitable for the site. 2. The nature of adjacent and neighboring improvements. • Avon Road currently has very limited signage. Most signage is restricted to wall signs. It is staff's opinion that adding a second cabinet sign on top of the monument would add visual clutter to the road and is not compatible. Avon has very few freestanding signs. Town of Avon Community Development j:\p&z\1996\111996\ns1.doc (970) 949-4280Fax modem (970) 949-5749 Lot 1/2, Nottingham Station Subdivision, Review, page 2 November 19, 1996 Planning & Zoning Commission meeting • The clock tower sign is of moderate size and has green and brown colors that match the colors of the shoppette. Staff believes the subtle colors of the sign will not have a negative impact on adjacent properties. 3. The quality of the materials to be utilized in any proposed improvement. Both signs are cabinet signs and would be constructed of high quality materials. 4. The visual impact of any proposed improvement, as viewed from any adjacent or neighboring property. • It is staff s opinion that the additional cabinet sign on the Burger King Monument sign would have a negative impact on the views from Avon road. The additional sign would add "visual clutter" to the road and more of a distraction for motorists. • The proposed Starbucks clock tower will not have a negative impact as viewed from adjacent property. The sign faces west, so it will not impact the residential area to the east. The sign colors match the building. Although the sign is in a prominent location, staff believes it is a playful sign, fitting in the same space as the existing clock. 5. The objective that no improvement will be so similar or dissimilar to other signs in the vicinity that values, monetary or aesthetic, will be impaired. • An additional cabinet on the Burger King Monument sign would be dissimilar to other signs in the area and would impair the aesthetics. • The Starbucks tower sign would be dissimilar to other signs, but is not obtrusive signage and in staff s opinion would not have a negative impact on the area. 6. Whether the type, height, size, and/or quality of signs generally complies with the sign code, and are appropriate for the project. • The existing monument sign is already 14 feet in height. The sign codes states that in general signs should not exceed eight feet. The code does allow the commission to approve up to a 20 foot tall sign, but that the sign should not exceed the height of the building. • The total sign area for the shoppette would increase beyond the Sign Code Standard of one square foot of signage per linear foot of building frontage. The current approved master sign program allows signage equal to one linear foot of building frontage, which is 150 square feet for the shoppette. The additional 12.5 square feet of signage does not exceed the guidelines by a significant amount. The Planning and Zoning Commission can approve additional signage via a Master Sign Program. 7. Whether the sign is primarily oriented to vehicular or pedestrian traffic, and whether the sign is appropriate for the determined orientation • The signs are primarily oriented to vehicular traffic. The area is more of a vehicular area so this is appropriate. Staff Recommendation Staff recommends approval of the master sign program amendment as outlined in the recommended motion. Town of Avon Community Development j:\p&z\199.6\111996\ns1.doc (970) 949-4280Fax modem (970) 949-5749 Lot 1/2, Nottingham Station Subdivision, Review, page 3 November 19, 1996 Planning & Zoning Commission meeting Recommended motion Approve amendment to the Master Sign Program, dated October 25, 1996 with the following conditions: 1. The monument sign not be included in the amendment. 2. The clock tower sign will be a Starbucks clock. 3. The approval is limited to the Starbucks sign only. Any future sign proposed to replace the Starbucks sign will need specific approval from the Planning and Zoning Commission. 4. Master Sign Program needs to be updated to reflect new proposed square footage. If you have any questions regarding this project or any planning matter, please call me at 949-4280 (extension 131), or stop by the Community Development Department. Respectfully submitted, Karen Griffith, AICP Town Planner Town of Avon Community Development j:\p&z\1996\111996\ns1.doc (970) 949-4280Fax modem (970) 949-5749 Lot 1/2, Nottingham Station Subdivision, Review, page 4 November 19, 1996 Planning & Zoning Commission meeting Planning & Zoning Commission Action ❑ Approved as submitted ❑ Denied Approved with conditions (noted below) ❑ Tabled ❑ Withdrawn by applicant Conditions of approval, reasons for tabling or withdrawal of application, or basis for denial (refer to code or guidelines by number): U,4 Ow. KOM 11m ice/ / Signe Date 11 j C air Date Sue Railton, Secreta Town of Avon Community Development j:\p&z\1996\111996\ns1.doc (970) 949-4280Fax modem (970) 949-5749