L2 ATSQ MSPTown of Avon
Final Desi
n Staff Repor,21
December 5, 1995 Planning & Zoning Commission meeting
Report date December 1, 199
Project type Master Sign Program
Legal description Lot 7, Avon Town Square Subdivision, Prase I
Zoning Town Center (TC)
Introduction
This is a summary of review criteria, staff comments and recommendations regarding a proposed
Master Sign Program for the Norwest Center (second building, currently under construction) of
the Avon Town Square Subdivision. The two major components of this proposal are building
identification signage and tenant signage.
Design Review Considerations
According to the Town of Avon's Sign Code, Section 15.228.070 Design. Review Criteria, the
Planning & Zoning Commission shall consider the following items in reviewing proposed designs:
1. The suitability of the improvement, including materials with which the sign is to be constructed
and the site upon it is to be located.
The materials for the building identification signage consist of interior -lit, individual Plexiglas -
faced pan channel letters and painted metal letters that may be externally illuminated. The
tenant signage will also consist of interior -lit individual Plexiglas -faced pan channel letters and
stud mounted painted metal lettering. According to the Sign Code, all of these proposed
material types are encouraged. As far as the proposed locations of both the building
identification signage and tenant signage, all appear harmonious with the buildings scale and
architecture. Additionally; all tenant signage are properly located on the ground level as
recommended by the Sign Code (please refer to exhibits 1-4 of the proposed Norwest Center
Comprehensive Sign Program).
2. The nature of adjacent and neighboring improvements.
The proposed Norwest Center Master Sign Program is derived from the Master Sign Program
currently in effect for the neighboring Slifer, Smith and Frampton Building. However, the
proposed Master Sign Program would differ from the existing Master Sign Program in the
following ways:
• the building identification signage will include the use of pan channel letters instead of
reverse pan channel letters
• all building identification signage will be medium blue instead of black
• first floor tenant signage will be medium blue instead of green
Town of Avon Community Development j:\p&z\120595pz\2atssng.doc
(970) 949-4280 Fax (970) 949-9139
Lot 2, Avon Town Square Subdivision, Phase 1, Master Sign Program RevieW. page 2
December 5, 1995 Planning & Zoning Commission meeting
3. The quality of the materials to be utilized in any proposed improvement.
Addressed in Consideration +1.
4. The visual impact of any proposed improvement, as viewed from any adjacent or neighboring
property.
The proposed interior -lit pan channel signage is consistent in style and quality with approved
signage on other buildings in the Town Core. Potential glare from the proposed interior -lit
pan channel signage will be mitigated by the use of light blue Plexiglas material.
5. The objective that no improvement will be so similar or dissimilar to other signs in the vicinity
that values, monetary or aesthetic, will be impaired.
The dimensions and placements of the various signs will be similar to those on the neighboring
Slifer, Smith and Frampton Building. This similarity in scale; combined with different but
complementary colors,
should provide a unique identity for the building and its tenants while sharing common
characteristics with the neighboring Slifer, Smith and Frampton Building.
6. Whether the type, height, size, and/or quality of signs generally complies with the sign code, and
are appropriate for the project.
The signage proposed in the Norwest Center's Master Sign Program appears to both comply
with the Sign Code and be appropriate for the project.
7. Whether the sign is primarily oriented to vehicular or pedestrian traffic, and whether the sign is
appropriate for the determined orientation
The primary orientation of this proposed Master Sign Program is to identify the building to
vehicular traffic. Secondly, the Master Sign Program intends to identify the first floor tenants
and services. Lastly, it intends to help inform both pedestrian and vehicular traffic alike to the
site circulation, building entrances and parking locations. In these three regards, the Norwest
Center's proposed Master Sign Program appears appropriate for the determined orientations.
Staff Recommendation
Staff recommends approval of the Norwest Center Master Sign Program as submitted.
If you have any questions regarding this project or any planning matter, please call me at 949-
4280 (e sion, /<5V,r stop by the Community Development Department.
Town of Avon Community Development j:\p&z\120595pz\2atssng.doc
(970) 949-4280; Fax (970) 949-9139
Lot 2, Avon Town Square Subdivision, Phase I, Master Sig.; Program Rex iew. page 3
December 5. 1995 Planning & Zoning Commission meeting
Planning & Zoning Commission Action
LEr"Approved as submitted ❑ Approved with conditions (noted below)
❑ Denied
❑ Tabled
❑ 'Withdrawn by applicant
Conditions of approval, reasons for tabling or withdrawal of application, or basis for denial (refer
to code or guidelines by number):
Signed:
Date /2
Jack
Date/995—
Town of Avon Community Development
(970) 949-4280; Fax (970) 949-9139
j: \p&z\120595pz\2atssng.doc