The URL can be used to link to this page

PZC Minutes 09-21-2010 (2)Town of Avon Planning & Zoning Commission AVON Minutes for September 21, 2010 Avon Town Council Chambers Meetings are open to the public Avon Municipal Building / One Lake Street C O L O R A D O Call to Order The meeting was called to order at 5:07pm. II. Roll Call All Commissioners were present with exception of Commissioner Struve III. Additions & Amendments to the Agenda There were no additions or amendments to the agenda. IV. Conflicts of Interest There were no conflicts of interest to disclose. V. Consent Agenda • Approval of the September 7, 2010 Meeting Minutes Commissioner Green moved to approve the consent agenda. It was approved 5-1 VI. Master Sign Programs Avon Town Square Property Location: Lot 1, Avon Town Square Subdivision / 30 Benchmark Road Applicant: Monte Park, Sign on Design / Owner. Slifer Center Association Description: Review of a proposal to modify the existing sign program to allow for a permanent non -lit sign option for individual tenant spaces located on the ground level. The original program was approved in 1993 and has not been updated since original approval. Discussion: Jared Barnes highlighted staffs report and recommendations. The Commission discussed the lit versus non -lit sign options for the building. There was also a discussion with respect to requiring and/or limiting how long a sign light can be lit for businesses. It was agreed upon that staff and the Commission would come up with a reasonable set of guidelines for lit signs in the Town. The form of these guidelines may be in the Sign Code or other recommendation to Council. Motion: Commissioner Green moved to approve the sign program, as revised August 2010, with the condition that the Town will review the sign code language to address sign lighting and this property must conform to the forthcoming sign regulations. Findings: 1. All of the signage on the future Main Street are lit. 2. The non -lit sign options are orientated solely to the automobile oriented first level (non Main St. side of the building). Commissioner Anderson seconded the motion and it carried with a 6-0 vote. VII. Other Business Seasons at Avon Property Location: Lot 62/63, Block 2, Benchmark at Beaver Creek Subdivision / 137 Benchmark Road Applicant l Owner. Matthew Trasen, Avon Partners II, LLC Description: Review and clarification of the motion for approval from the September 7, 2010 meeting. Discussion: There were no objections to the proposed clarifications to the motion. The Commissioners were in agreement with the strikethrough motion contained in the Staff Memorandum provided by Jared Barnes. VIII. Adjourn The meeting was adjourned at 6:10pm. 0 2 Memo �= To: Planning and Zoning Commissioners VON From: Matt Pielsticker, Planner II Y c o c o R A o 0 Through: Matt Gennett, AICP, Planning Manager Date: September 29, 2010 Re: Minor Project—Color Change , Introduction: Paul Doughty, the applicant, is proposing to paint the single-family residence located at 0095 Post Boulevard. The home is constructed primarily with rounded faux log siding, with some areas of stone siding. The proposal is to paint over the weathered, stain that exists on the structure. The application proposes to paint the wood siding of the residence with "Red Velvet". A color sample from the manufacturer will be available for review. Attached to this Memorandum are photographs of the building and an aerial vicinity map for orientation. Design Guidelines: The intent of the guidelines is to provide architectural control to ensure that the architectural design of structures and their materials and colors are visually harmonious with the town's overall appearance, with surrounding development, and with natural and existing landforms. The Design Guidelines require "Indigenous natural or earth tones" for all residential construction in Town. Recommendation: Staff recommends that the Planning and Zoning Commission Deny this application based on the following findings of fact: 1. The proposed color ("Red Velvet") is not indigenous natural or earth tone. 2. The appearance of the proposed color will have a negative visual appearance as viewed from adjacent and neighboring properties and public ways. 3. The improvements will be too dissimilar to others in the vicinity and aesthetic values will be impaired. '-% Lot 3, McGrady Acres Subdivision Residential Streets C3 Property Boundaries ® IA Y +- r �S 4 ►•v J.► it � h4 � - %if ) a 4, � � •sic. ib M.: O WmY_BNiWeiCgaBWuqwwnNnm ;ag ssau6ad M ■ ■ l M 03'Q16B3 'tM xOG Od o .■wa .Ywid OZ968 00 'uony ;SBA peOZ{ 96PUPHAA OYO 33w_4o LSIS'eZVOL6 wawa w L9L5 uggiA!pgng a6pupiman•d a6eg wa;sa/N'g;0-1 V � sio3i�H oav Y J 2 ■ E y . - $4�i�, WAMODA3lNdWN1121tW aouapsa� sio8 & °P8fOJd,join SNO1Su13a ■ �...B�.o N: . 0r7r6o B BQ O a0F �O O M ■ ■ o� o O� ryN �i � �'GQiopap♦: Y J 2 ■ E y NA 0� ni (tVJ pp $4�i�, r N N Y gw� Xtra EE $ o P X NQS tags IV sit Ego em, x Wa pf f v� 8M 88 orc Ui z (0) o z Q o z OoN W �qz � 00< OCDo ooz� U)W 9 2N w 0 ry �o0-0) C) U) z (n Qz< W O0- ry CDQ= r*-_ U 0 LO W � Z rn W..j zPW __12 X02 600 U � �O� KZOZ �WU NU J<¢N'>i J y0a�0Z3 �O yLL'(OpW 11(11,711 FU�jZ �ZN km OU W3 aCIN LL(�U UQ', <G gin 2"LL �LL'y 111 E. Z< SAW I= yU'U01ZUZ 080 8180 o1 20 a & 901 N WUZ6O UOOjz<N2 � 211ZF to LL�u�1N YOM t91 -In OUT QWW8 wz d—O y got w y{ ci og�`zR its" (z� pspiQ$ Ux1U- w''oz M186 �a� 4 s b $ NRT 20 Q2 YS2,� �+ W -1Z JIM yj R2w'; 2%, AN AS, 0 San i R 3 $two J>N,z Ww915w; till SI 9 IS Mg 8mj fdzy S�Sruo Map zZ36 -mFg z mea� 2f jai Hil S.2 wills Manly HHEW 96,21 RE Ind E8281W z IS i W{0�?m ow Vw N 2=� �Z LLj e =Ff4 <><SU30 d1O ISM 005 U ipdW N 081m IsTd WV LP'BE'L MMUM i UJOW=PBINWB/81U8W SPAW'MMM MM 00 'BI6B3'L98L X06 Od 301dd0 LBl9 WWOL6 S1o311HONV A El -i N V VJ N I -L I -I V W `-� sriolSUGH i I 1 , I , i N I V I .. 1 A• I I � 1 I I � , I , I , I 100,� O I I C/') 6• I n �2 I Q v 98 I E 1 �I W F2g8 I I I I Q } I I 1— Q 3 I O o I FI a2 I �y QD I � j Cp F S I I CO - I x`29�I 0 �b 1 �b�pf i i y 1 f 9. �a I O(.> 9� 1 I 1 C/ 1 �I I A I I 1 << I !fib 1 9g I I b vQ J 00 ia 1 f 1 ' s 8 1 S� 9,9 I I '8 8 0 1 - 1 f `Sl9�.� 0. 9S/v ISS Uuld PINS • pqnS eBpppl!AA• .sliog LFAA ►• IL FROWN W lai i1 �� •off i�o�o► ,/ b vQ J 00 ia 1 f 1 ' s 8 1 S� 9,9 I I '8 8 0 1 - 1 f `Sl9�.� 0. 9S/v tL�=S138*PJUAI4UeUMJ9MWM'AM I— LE9L903'e&3'18% xog Od nd ni 301dd0 LSLS'9ZE'OL6wppy ---PPV pMrin0 p.u.wo S1�311M�UV A3INtIW NllUVLN ■` .� world ,>¢e.r.,.•i JIM and mea�.wd�p GGDmgW �•q glaq.no■ 1(1�- - - - LLV 198 ssaJ6old OZ9W 00 'uony ;sea peoa 86p!JPIM L9L9 UOisinipgng 96pupjM'a _n•d 96eg w9;s9M ,q 10-1 a�uapisa� suo8 L qV V sueid —Li wal ""-I SZOL �e4uned OL'SL'80 mea t$ 5§ J q O Q \� wd s"VIOMM1B U- CO u■„ Y �,ecYNe�Y,p,eu,•, ,, ° 3 108 Ss9J6ad lf9lHO3'e16e3'LB9l NOSOd aay aaydZ � ONLO 00 'uony IS83 peon{ a6puplM 7'LJ G G v a do �s�s eze oL6 L9L5 uolslnlpgn8 a6puplM'Q•n•d 0688 welsaM'g 10- siaai� H oav Jl 3 7 N d W N I 1 21 d W ■.wa `°� "'m"*'�"""°"�°' Uqd JOCU Pawl UKW uonoKma oouopiso� suoe szo� ieQwnu� d SNOISIA3N N OVSV60 sle0 U- CO Wd Bl'd'L OIOLSIB Z 3 Y O Y G r Wd Bl'd'L OIOLSIB Z D I o LEM 03'e0e3'199L x08 Od Fwd 19S ssejBOJd /1 • �� B313:10 LSLs•ezE•s�s OZ9L8 OD'uony ase3 Peoa O6PuPIM L9L9 (j,,� GV uolswpgng a6puPim,crn•d O6eg MOIsOM'O 10-1 siaaiiHoav A 3 1 N V W N 1 JL H V W wu-• .•i m`m""°"*"n e^" ueld�IdlMe'1�addO epi 'F° -O�+ ""°°r asp m� w.ai spos - notie9umlid SNOISIA3IJele0 D I o ;ag ssaJ6wd OZ9W 00 'uony ;sea peon BBP!UPIM L9L9 uoisinipgng 96pupiM'Q d 96eg wa;saM'g;off a3uapisa%(%Jl Sing t•zv Uqd JOOM SM Je0unuPOWd OL•SL•60 elep G LEBtB O3'®IBe3'LBSL WDS Od Id wwu wvav 331=1:10tSLS'BZC'OL6 —Vpv p , � 31�911HJtlV A3"1NVW NIJLIJVW mad m' q .� -- _ SNOISIA38 wq ;ag ssaJ6wd OZ9W 00 'uony ;sea peon BBP!UPIM L9L9 uoisinipgng 96pupiM'Q d 96eg wa;saM'g;off a3uapisa%(%Jl Sing t•zv Uqd JOOM SM Je0unuPOWd OL•SL•60 elep G Ri oi? po 0o I, ppI' I'ig Ilo SE .02.12 P o Slo al al pl al ml OI 74, I aL of I a In I I i i I I i V, wd a'a'[ olOMIM �L�Ira+�aer,ea,uq,ear�,,N ' m '° 3ag ssaJ6Old LEM OO'19%" od a+Wd w+a1d OZ968 00 'uony ase3 peon a6puplM 1 '�1v 11'_ e v 931:140 LSLs•ezE•oe6 �, L9L5 uoiswpgng a6pupiM'p•n•d a6eg wa;saM'8 }off seasiraad Jl3lNHW N11ildW pua '°i"'m - KWORAs 3JpNyy3 • Wapw 'oa �` `a aauapisa� SlJoe SZOL ie4wnu{oejuld SNOISIA3N saw wasuea �„o�y� OVSV60 ale0 Ri oi? po 0o I, ppI' I'ig Ilo SE .02.12 P o Slo al al pl al ml OI 74, I aL of I a In I I i i I I i V, wd a'a'[ olOMIM ap JO JN `�j� UW Jh qEN SIG Least•�wulae•�eNeWoa,el,l•,w•wl m, n, 19gss916old Z•� V Leastoo'e16e3 'Wv lost �8 od eol331:1:10o LSLs•eze•oLs .� OMB 00 'uony ;se3 P eoZI a6PuPII .M L9L5 Vol w� uolswpgng a6pljpiMQ '•n•d a6eg wa;saM'8lol A 3 7 N d WN 1 1 a b W OI"d � a�uapisa� siJoB szoL J+a—,�B(Wa .na •era "'� t>eli bO'4aY3 SNSIA321 OL'SL'60 DWI IR Wd [STFIC)IO&SIM 00 ppo Zo Wd [STFIC)IO&SIM X -A mmm I— IOS SSOJBOJd lem 03,00363'J.9% -a od . M mam ON W 00 'UOAV ISE3 PON eBPIJPI!AA L9L9 Uv 331=1:10 LSWOVOL6 2' uoisiAlpqnS aBpt)pi!AA,(i-n-d GBeS wglseAA'g 10-1 9 EM —9-0— AE]INVIN NIJLHVLAI Im ux*a"e Jop" X vw ZMtQloov-v3 aouopsa�j Sum OU isquinu PGfOld SNOISIMU ■ orst'so oleo X -A R 2' 9 EM Im T . .. ....... Av L L. . . . . . . . . . ®rl Yn�ZP t t9 Ev, bl R WOO-"tNMWRMW•MAKM LEM 00'*03'1941 xee od 301dj0 MTOZVOL6 S .—.HouV A37 NV&M N 1JUVIN wdLOV10I u116 --4d d w --wv w ww..o • w■py ��■b�mw3 ""PP1 }ag ssal6oid OMS 00 'uonV ;sea peon a6PuPIM L9L9 uolswpgng a6pupmA'an'd 96eg walsa/N'g;o- - a�uapisa� si�o8 'LV uApoeftmd �° SZOL 89 Y�h�d .Re •■N sNo1s1n3a wdLOV10I u116 ujoo,Gwu 'BI523O oeod W�L MATO �s�STWOL6 �LE 188 veld 40IONS L£9Lg 00'uony;se3 peotl a6pupllM L9L9 uolslnlpgnS 96pppl!m •Q•n•d 868S wa;saM'g 101 aauapisa�j sing I 1� S1031iF•102Jb A3-1NVVM N111:Ib'W szo JGC?--upG(vd �� 9N SNaSIn3a OVSV60 Oita I I I I I I I 20 I �9� I I -n lx, o�0 /> 1 65,IL, 19L61 -9d ZE919-PJ'w»�ra 'WpE �9P..9 WI—P'r1 L6E 9161+oE1'()'d �1t•Alll'KTh'�7/�xlrxaar+r�xaa way -*11`9NN']�NI9N-AOAMI NV s x I ism I1� IN. I NV -IJ JNI(IVHJ 11n1O AHVNIW11DUcA '00 /NOAb /NOISWa8ns moma11M 'a71'd =3DVS Nd31SBM 8101 -ADN-AQIS-2{ 9N09 ^n vu-uc-ct :0100 �d , cQr`�`9 anti S cp o•`�o� �s� O 0 ISS b6Z — M, 180 .�-vs TT1 E ' / '[Z l A 1N3W3S`d3 30VNIVdCl ONV Jllnano .� !t 1 � I yc , j a I•�°+; l tt / 1'o i / / r / ' / / � / I r , co I in 1 1 ' �I �+1,.1 {1 -'S �• p��t.. c � r `/ 'r \`� I I1QjI I LLJ , tj �rn I r h Z! fir, y._:. e' f ; ��+ 1, I I ( I ElfO 1 1 Q 1 �S I /I • Ir !! I / i /' ° /!• In = n 1 ,'I i � ;} , ISI ! s' '� v r r /r j � , /y � Q I /• � I I of �' r E_'Ir I. ��' % 1 i : / �oy� o ,/ OQ I $h 1 __ v ' ( Nb % 1 1( 1 rl.•, rr / / /r \n�e�.ee\// / ti // �� w 00 w a LL � ! r � I 1 i ' 1 •'r / r / /! ' � O`ae / �. � p O 'n I U� —J O I { j,6'wu1.�,.tocn / U) , 'p,116 ' 1 r _ 8 It . t 1 1 1 ll' 111�1j11 til II X111'1!. '�1' " % li �Illlli'!��IIIIil 1111111 111111 .... 1 '- � ;: I.f111 11111 III, 11j 111111 it IIID i � 1' � r\:',/ l 14111111111; 11'1 I�I(IIIII 111111 j1, .' I I /1 1111111 1111 111 I I 1 1 ` It �� 1;;; 11111111j111; 11111111II Il'I'�' � 1 1ty�sy t � � 1111111111111111,1 1;11111111111 I 1 / 11 '.' 111'1`1 11 X111 ��'1�j 1111111'1111;1 11 I ( 1�;-�;IIII111111 1'1111;11 �If11�1�11• \ ♦ �� 1 II 1 11 1;1 \ /. 1 'l illi''j1111111, 111111111 111' \ ... 1 .1. 61�111111IIj111'11111 I'; j1` , r � , " ••1,71111111111,1''111!;1' •-p, •,1111 1 1111 ! •, ,1111.1 ' (41>' r \ .I w4L WAIL S ,► rJ-IVM —/ r / 1 � �s /, ,/ • I ; if �� \\ ,11 W 3Sb'� ' � , , / !r 3J � , , 26,5 �� • I I I I C) �r.��rzo ogg N o 1 � ., o 1> It . t 1 1 1 ll' 111�1j11 til II X111'1!. '�1' " % li �Illlli'!��IIIIil 1111111 111111 .... 1 '- � ;: I.f111 11111 III, 11j 111111 it IIID i � 1' � r\:',/ l 14111111111; 11'1 I�I(IIIII 111111 j1, .' I I /1 1111111 1111 111 I I 1 1 ` It �� 1;;; 11111111j111; 11111111II Il'I'�' � 1 1ty�sy t � � 1111111111111111,1 1;11111111111 I 1 / 11 '.' 111'1`1 11 X111 ��'1�j 1111111'1111;1 11 I ( 1�;-�;IIII111111 1'1111;11 �If11�1�11• \ ♦ �� 1 II 1 11 1;1 \ /. 1 'l illi''j1111111, 111111111 111' \ ... 1 .1. 61�111111IIj111'11111 I'; j1` , r � , " ••1,71111111111,1''111!;1' •-p, •,1111 1 1111 ! •, ,1111.1 ' (41>' r \ Staff Report — Master Sign Program Amendment AV 0 N September 7, 2010 Planning & Zoning Commission meeting a { o Report Date September 1, 2010 Legal Description Lot 62/63, Block 2, Benchmark at Beaver Creek Subdivision Zoning Town Center (TC) Address 137 Benchmark Road Prepared By Jared Barnes, Planner I Summary of Request Matt Trasen (the Applicant), representing the commercial interest of the Seasons at Avon located at 137 Benchmark Road (the Property) has requested an amendment to the Master Sign Program (MSP) for the Property. The proposed MSP, dated August 23, 2010 is attached as Exhibit B. Process All new MSPs as well as amendments to existing MSPs require review and approval by the Planning and Zoning Commission. The original MSP was approved in 1994 and is all but obsolete given the current tenant mix in the building. In 1994, Vail Associates was the primary tenant in the building (occupying nearly half of the first floor tenant space). Vail Associates has since left, and the building has been converted to allow for a greater number of first floor tenants. The 1994 MSP (Exhibit C) sign program included building identification and directional signage, as well as tenant signs for up to eight (8) first floor north facing tenants. As a condition of the PZC's approval of the exterior remodel of the Property, the Applicant was required to submit a MSP Amendment application for a new sign program. This application satisfactorily addresses this condition. Property Description The Property is 3.25 acres with Benchmark Road frontage on the south and west sides of the building, the future planned Main Street on the north side, and the pedestrian focused Lettuce Shed Lane on the east side. The exterior `facelift' of the building is nearly complete, which included an entire repaint, aesthetic treatments to the port-cochere, and other treatments predominately on the south building elevation. The improvements range from new paint to new materials, including the introduction of a stone base element. Landscaping alterations are also underway, as is some of the final upper level painting. There are a mix of uses currently in the building including general office uses, restaurants, a preschool, and 104 dwelling units on the upper levels. Policy Analysis The Property is located within the West Town Center Investment Plan Area, which promotes buildings that address and engage the future Main Street, which runs along the north side of the Property. The Property includes a number of new ground level retail spaces with tenant signs oriented to Main Street, which is consistent with this goal. The West Town Center Plan also includes Design Guidelines that are intended to create a pedestrian -oriented and community enhancing, visually cohesive and economical viable district. The Design Guidelines include standards for private signs (E.10), which encourage creative sign designs that enhance the building appearing and aide in way -finding. The proposed sign materials, fabrication and colors are consistent with these Design Guidelines. The Guidelines also require that all signs be externally illuminated with the lighting components bearing a U.L. label. The MSP amendment proposes internally illuminated signage with the exception of the tower identification signs (171 and 172) and main entry identification sign (G1). Planning Analysis The proposed MSP includes mounted and site signage for the entire Property. A Sign Placement Plan, which shows the locations of the building identification and ground -mounted monument signs, is located on page 1 and a Sign Placement Plan for Tenant Signs is located on page 2,of the MSP. The Building Identification Signs and Tenant Signs will have reverse pan channel lettering with internal LED illumination. Building service signs are not illuminated. All Building identification letters are to be painted dark green and olive. All Building Service signs are painted semi -gloss black. The color and design of Tenant Signs will be tenant preference. The proposed location of the Building Identification Signs is consistent with what currently exists, except for Building identification signs E1, E2, G1, and 11. The proposed quantity and location of Tenant Signs has increase significantly from the existing sign plan due to the conversion of the Vail Resorts office space into smaller office and retail spaces. Two double -sided monument signs are proposed at each driveway entrance to the port-cochere on Benchmark Road. The monument sign adjacent to the western most driveway is 6 ft high and 3 ft wide, with a stone base (11). Push through back lit letters with up to 4 tenant panels is proposed. The monument sign adjacent to the eastern most driveway is 5 ft high and 10 ft wide, with a stone base (12). Push through back lit lettering with up to 4 tenant panels is proposed. The site access off of Benchmark Road is one-way from the east to west. The western monument sign is located at the exit ramp of the port cochere driveway and therefore serves no direct purpose in assisting traffic into the building. The eastern monument sign is located at the driveway entrance to the building and would therefore be better suited for a monument sign. In addition, the Sign Code requires all signs to be a minimum of ten (10) feet from all properties lines. The eastern monument sign is too large for the propose site and does not appear to meet this setback requirement. Staff recommends that the Applicant remove the western monument sign and modify the eastern monument sign to reduce the size. The Applicant will also need to provide sufficient documentation to ensure that the sign is at a minimum ten (10) feet from all property lines. According to the Town of Avon Sign Code, Section 15.28.070, the Planning & Zoning Commission shall consider the following criteria in reviewing this design application: 1. The suitability of the improvement, including materials with which the sign is to be constructed and the site upon it is to be located. Staff Response: The materials are of high quality and appropriate for the site and the building. 2. The nature of adjacent and neighboring improvements. Staff Response: There are several existing and planned public improvements in the vicinity of the Property, as well as a number of locations where the proposed signs can be viewed. The majority of the signs in the surrounding area are either internally lit box signs such as at the Avon Center, or internally lit pan channel letter signs at Avon Town Square and the Slifer, Smith, and Frampton building to the east. The proposed MSP is consistent with the quality of the surrounding and planned improvements, but does not comply with the West Town Center Investment Plan requirement that signs be externally lit. `J 3. The quality of the materials to be utilized in any proposed improvement. Staff Response: The materials to be utilized are of high quality and appropriate for their application. 4. The visual impact of any proposed improvement, as viewed from any adjacent or neighboring property. Staff Response: When the Main Street improvements are constructed the entire north side of the building will be highly visible from the pedestrian mall and adjacent buildings. The Tenant Signs are proposed to be internally lit, and the Applicant is also requesting a non -lit option. The West Town Center Plan, General Sign Requirements (E.10), requires all building signs in the District to be externally illuminated, and that signs remain illuminated during shopping/business hours. In addition, the large Building Identification signage on upper portion of the east elevation (E2) could have a negative impact on a future building on Lot 61 (located directly to the east of the Property). Staff recommends that this sign be removed or lowered. 5. The objective that no improvement will be so similar or dissimilar to other signs in the vicinity that values, monetary or aesthetic, will be impaired. Staff Response: Monetary and aesthetic values of other signs in the vicinity will not be impaired by the proposed MSP. 6. Whether the type, height, size, and/or quality of signs generally complies with the Sign Code, and are appropriate for the project. Staff Response: The type, height, size, and quality of signs are generally in compliance with the Sign Code; however, some discrepancies do exist. The addition of tenant signage on the two monument signs is redundant with the proposed tenant signage (C1 -C32), which is highly visible and does not necessitate additional signage at the vehicular entrance and exits of the building. The purpose of a building identification sign is to introduce the building and not individual building tenants. Furthermore, staff is concerned with the location of the monument signs, which need to be at least ten feet from the property line. As stated above the location, type and size of the Building Identification signs located on the east elevation could have a negative impact on future buildings. In addition this sign and the west elevation sign do not promote the pedestrian nature of the West Town Center District. Specifically the east elevation signage should be designed for pedestrian travel along Lettuce Shed Lane. Staff recommends that these signs be both reduced in height on the building and overall size of the sign area and individual letters. In addition, the applicant should consider treating the blank walls on these elevations with murals, color, or some other treatment to add visual interest to the adjacent common spaces. Although the Design Guidelines require externally lighting on signs, staff believes that the requirement was intended for retail and commercial signs visible from the public right-of-way and common areas. The Building Identification signs located on the port-cochere (Al and A2) as well as the ones located on the east and west elevations (E1 and E2) could be permitted to have internal illumination, because they are not visible and are not intended to address the retail element or pedestrian nature of Main Street. The signage for the three second -level tenant spaces is unsuitable for this application. Given the significant increase in the number of tenant signs requested and the additional building identification signs, the second story signs will add clutter to the building fagade and distract from the streetscape. Staff therefore recommends that the second story signs not be permitted. Whether the sign is primarily oriented to vehicular or pedestrian traffic, and whether the sign is appropriate for the determined orientation. Staff Response: The monument signs and a majority of the building identification signs are oriented to vehicular traffic, while the tenant signs are orientated to both pedestrian and vehicular traffic. Recommendation Staff recommends CONDITIONAL APPROVAL of the Master Sign Program Amendment application for Lot 62/63, Block 2, Benchmark at Beaver Creek Subdivision,' subject to the criteria and corresponding findings listed in this report, and with the conditions included in the recommended motion below. Recommended Motion "I move to approve this Master Sign Program Amendment application Lot 62/63, Block 2, Benchmark at Beaver Creek Subdivision, with the following conditions: 1. The western monument sign (11) be removed from the MSP; 2. No individual tenant signage is permitted on the eastern monument sign (I2). It must be demonstrated that this sign is setback at least ten (10) feet from the all property lines prior to permit. Correspondingly, the size of these signs shall be reduced to one that is no larger than the proposed western monument sign (11); 3. All first floor tenant signs be modified to remove the non -lit option as well as modify the signage specifications to require external illumination; 4. The second level tenant signs (C13, C30, and C32) must be removed as options, and 5. Reduce the size of the building identification signs on the east and west elevations and lower the height to better address the pedestrian nature of these areas. and subject to the FINDING that the MSP is in conformance with the Sign Code (Chapter 15.28 of the AMC), if the listed conditions are met." Exhibits A: Vicinity Map B: Photographs of the Property (specifically the monument sign location) C: Proposed MSP, dated August 23, 2010 D: Existing MSP, dated August, 1994 Vicinity Map - L( 62/63, Block 2, Benchn- -k at Bea, Exhibit 24, O � f r �r � � r Ri = r r _ I 41 Residential Streets QQH Property Boundaries j I kAl c V I 00 0 D I!q!gxg v j z rn D D Dm cm cZ a N W N m C:)z Y o� D I!q!gxg C A Z Q � a z W W W J U Q H z Lu N U = V Q E Z Go V(N` ON V Ln � U' � V N vLLi y cJ ll N N O WZ r z go s a m m p p p D u< o O Q V y N Ln U U r9 U Go V(N` ON V Ln Z 0 W c ~ w v Z gCL WZ r z go U r9 U LA c 0 Lo Y N a C D a t4 p O m E _Q c k E o E u Y 5; 0 Z Q Q Q | k® # t) ; { L 3: �«!_ {f`0moi} \Ekmoc 3£22)2£/ 2 CA fd);�E§2� /$2$c CL Q | 0 Im , ftt, kc k\ 2g ■ « { �k \ 2®kf k #E kik{§ )EZ»I � � ] T X W V) W G cc F— z W V1 W E d W E L L n A •N _q L -0` t Q N yo0 �P- `lam rv- Memo To: Honorable Mayor and Town Council Initials Thru: Larry Brooks, Town Manager Approved by: Sally Vecchio, Asst Town Manager, Com Dev From: Jared Barnes, Planner I Date: September 28, 2010 Re: Master Sign Program (MSP) Amendments within the West Town Center District Investment Plan Area Summary: At its Sept 7 and Sept 21, 2010 meetings, the Planning and Zoning Commission (PZC) approved amendments to the Master Sign Plans for the Seasons at Avon Building and the Slifer, Smith, and Frampton Center Building. Both of these properties are located in the West Town Center District and subject to the guidelines of the West Town Center Investment Plan (WTCIP). The PZC staff reports are attached (Attachments A and C) as well as meeting letters that summarize the PZC motions for each application (Attachments B and D). • In the case of the Seasons application, the PZC found that the sign program was generally consistent with the WTCIP sign guidelines; although staff believes that the PZC erroneously approved a type of sign (back lit, channel letters) along Main Street that is inconsistent with the guidelines. • In the case of the Slifer, Smith, and Frampton Center Building, the PZC felt that the exterior lighting requirement did not apply in this case, where the applicant was requesting a non -lit sign option for tenant signs facing the building's interior parking lot. PZC found that a non -lit sign in this location did not impact development along Main Street. Staff concurs with this interpretation. If the Council finds that PZC did not accurately interpret the West Town Center Investment Plan Sign Guidelines (Attachment E) with respect to both or either of these applications, then the Council may appeal the PZC decision pursuant to Sec. 2.16.160 of the AMC, which allows appeals to the Council if notification by mail is made to the applicant within 5 working days of the PZC decision (Sept 28, 2010). The Council is required to act on the appeal within 30 days of mailing notice. Discussion: The WTCIP was adopted by the Town in August 2007, as a regulatory document that created a separate review process, design guidelines, and applied form -based zoning principals to all properties located within its boundaries. Design Guideline E10, General Sign Requirements, of the WTCDIP states, "Signs must be externally illuminated," and Design Guideline E.11, Prohibited Signs, states, "Cabinet, box, or "can" signs with illuminated translucent backgrounds and silhouetted letters" are prohibited. Staff believes that the approval of the Seasons at Avon Sign Plan, specifically the Tenant Identification Signs (C1-32 of the MSP amendment) violates these two provisions. Town Manager Comments: