12-01-2014 VVF Sponsorship Grant ProposalSPONSORSHIP GRANT PROPOSAL
PRESENTED TO
TOWN OF AVON
Care Of
Patty McKenny
Director, Administrative Services
Town of Avon
P.O. Box 975, Avon, CO 81620
2014 FIS ALPINE BIRDS OF PREY MEN'S SKI WORLD CUP
Presented by:
kNk4 vAiL
VALLEY
FOUNDATION
arts. athletics. education
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1. Contact Information: Name of organization & mailing address, Contact person,
telephone number, email address
a. Vail Valley Foundation
b. Mailing Address:
PO Box 309, Vail, CO 81658
c. Contact: Mike Imhof, SVP, Sales & Operations
970.777.2015
mimhof @vvf.org
2. Description & Purpose of the organization.
a. The Vail Valley Foundation is a non - profit IRS 501 (c)(3) corporation. Our
Mission is to enhance and sustain the quality of life in Eagle County through
leadership and excellence in Arts, Education and Athletics. Enhancing Lives.
Enriching Community.
3. Description of the event or program and explanation of funding needs.
Vail Valley Foundation is requesting financial support for the Birds of Prey event. Birds of Prey
' is an annual International Alpine Ski Racing World Cup held on Beaver Creek Mountain where
over twenty (20) countries showcase their top athletes going head to head in Alpine disciplines;
Downhill, Super G and GS to name a few. Birds of Prey is widely recognized and arguably the
most technically demanding racecourse in the world.
a. Facts and Figures:
i. On -site Audience Reach: 18,000+ over 3 days
ii. Affluent — Avg. HHI of $175k, 20% HHI $250k +
iii. 60/40 Male /Female Gender Split, Lead Active Lives, Median Age: 35
iv. Majority Of On Site Audience & NBC Viewership Originates From
Top 30 US DMAs
V. Domestic TV - 2 Hours NBC Coverage + 2 hours Programming on
NBC Sports Net plus 4 hours live coverage on Universal Sports.
Multiple Re -Airs during the 2014 -2015 winter seasons. International
TV — 75 Million Households In Prime Time; over 100 million viewers
worldwide
vi. General Media — Twelve (12) nations broadcast the races live. Six (6)
nations delay broadcast the races, fourteen (14) nations will do a
magazine broadcast and seven (7) nations provide news feed.
vii. VVF (organizer) and our business partner USSA will each provide
robust local, in state (Front Range) and national print, radio and web
based marketing campaigns promoting the event.
viii. Vibrant, energized environment throughout entire community for two
solid weeks for men's and ladies races.
ix. Approximately 3 million public relations impressions in local, regional,
national and international media outlets.
X. Approximately 2,000 digital impressions in the Enthuse Audi Birds of
Prey Mobile app.
xi. 207 accredited members of the national and international media
representing 100 different media outlets including: Associated Press,
Denver Post, New York Times, Outside Magazine, Ski Magazine,
Reuters, CBS, NBC, and ABC.
4. Amount of funds requested from the Town of Avon.
a. Vail Valley Foundation respectfully requests $50,000 in financial support from
the Town of Avon for the Men's FIS Alpine Ski World Cup in December of
2014.
5. Amount of funds requested and /or provided from other agencies,
organizations, companies (i.e. other funding committed).
a. The Vail Foundation will secure corporate sponsorship funding, in
addition to the Town of Avon grant request, from Domestic and
International Corporations through sponsorship investment, Local
(Eagle County) Businesses and Corporations for community and
special contributor sponsorship investment, United States Ski &
Snowboard Association, Vail Resorts, Town of Vail, Beaver Creek
Resort and The Beaver Creek Resort Company. Across all the above
listed entities (including Town Of Avon), we are seeking approximately
$2.8 million in cash and in -kind support. The Town of Avon request of
$50,000 is less than 1 % of the total 2014 World Cup expense budget.
6. Anticipated budget for the organization or event.
a. Total Revenues - $2,948,421
b. Total Expenses - $2,780,855
c. Net Contribution - $167,565
7. How the event or organization benefits the Avon community, please provide
details.
a. In addition to the value described in Section 3 above, Town of Avon
shall receive:
i. Tangible value through increased retail sales.
ii. Increased lodging bookings surrounding dates of event.
iii. Increased restaurant and bar business.
iv. Increased visibility of Avon through general traffic flow in,
around and through Avon.
v. VIP credentials for Town of Avon Council and or Staff to attend
the Event.
vi. VIP Gift Bags for Town of Avon Council
vii. Increased tax revenues.
8. If applicable, what marketing efforts will be made for this event or program and
how will it benefit the Town.
a. Town of Avon recognition in Vail Valley Foundation Audi Birds of Prey
Digital Program —2,864 downloads /views.
b. Town of Avon recognition in all official event creative and signage.
c. Town of Avon Recognition in all Audi Birds of Prey print
advertising: 3,046,000 impressions.
d. Town of Avon logo inclusion and recognition in all Vail Valley
Foundation press releases, marketing, advertising and promotional
endeavors specific to Birds of Prey including but not limited to: local,
state and regional, print, radio, web and where appropriate, PA
mentions during the athletic events and on local TV.
e. Along with the larger Vail Valley (Eagle County) Community, Avon will
receive exposure and value through the domestic and international
media channels who will be broadcasting not only the core highlights of
the athletic events but vignettes and general bios on our larger
community.
f. Town of Avon shall be listed on the partner page for the Audi Birds of
Prey and Vail Valley Foundation website.
9. The Town may request a progress report on the event or organization prior to
its implementation and final report once the event is completed.
a. The Vail Valley Foundation shall be available to The Town of Avon at
any time to answer any questions, provide further information and
investment justification. The Vail Valley Foundation shall provide the
Town of Avon a detailed Stakeholder report post event (within 45 days
of event completion) covering all aspects of the media value and
economic benefit of the event.
10. Include a description of any "in- kind" contributions and related cost that the
Town of Avon provides to your organization, including but not limited to: land,
buildings, and their facilities and /or services.
Vail Valley Foundation requests the following "in- kind" contributions for
Birds of Prey 2014:
a. Town of Avon Bus support to begin approximately on December 1 and
conclude on December 15, 2014.