TC Council Packet 12-09-2014 TOWN OF AVON, COLORADO
TOWN OF AVON MEETINGS FOR TUESDAY, DECEMBER 9, 2014
REGULAR MEETING BEGINS AT 5:00 PM
AVON TOWN HALL, ONE LAKE STREET
Page 1
PRESIDING OFFICIALS
MAYOR JENNIE FANCHER - MAYOR PRO TEM JAKE WOLF
COUNCILORS: MEGAN BURCH, MATT GENNETT, SCOTT PRINCE, ALBERT “BUZ” REYNOLDS, JR., SARAH SMITH HYMES
TOWN STAFF
TOWN ATTORNEY: ERIC HEIL TOWN MANAGER: VIRGINIA EGGER TOWN CLERK: DEBBIE HOPPE
ALL REGULAR MEETINGS ARE OPEN TO THE PUBLIC EXCEPT EXECUTIVE SESSIONS.
GENERAL COMMENTS ARE WELCOME DURING PUBLIC COMMENT AND ON ANY AGENDA TOPIC.
PLEASE VIEW AVON’S WEBSITE, HTTP://WWW.AVON.ORG, FOR MEETING AGENDAS AND MATERIALS.
AGENDAS ARE POSTED AT AVON TOWN HALL, AVON RECREATION CENTER, AND AVON LIBRARY.
THE AVON TOWN COUNCIL MEETS THE 2ND AND 4THTUESDAYS OF EACH MONTH.
_______________________________________________________________________________________________
REGULAR MEETING BEGINS AT 5:00 PM
1. CALL TO ORDER & ROLL CALL
2. APPROVAL OF AGENDA
3. PUBLIC COMMENT
4. ACTION ITEMS
4.1. RESOLUTION NO. 14-32, SERIES OF 2014, RESOLUTION LEVYING GENERAL PROPERTY TAXES FOR THE YEAR
2014, TO HELP DEFRAY THE COSTS OF GOVERNMENT FOR THE TOWN OF AVON, COLORADO, FOR THE 2015
BUDGET YEAR (BUDGET ANALYST KELLY HUITT)
4.2. RESOLUTION NO. 14-33, SERIES OF 2014, RESOLUTION LEVYING GENERAL PROPERTY TAXES FOR THE YEAR
2014, TO HELP DEFRAY THE COSTS OF GOVERNMENT FOR THE TOWN OF AVON GENERAL IMPROVEMENT
DISTRICT NO. 1, AVON, COLORADO FOR THE 2015 BUDGET YEAR (BUDGET ANALYST KELLY HUITT)
4.3. FIRST READING OF ORDINANCE NO. 14-20 DESIGNATING THE MANNER AND MEDIUM OF POSTING AND
PUBLISHING ORDINANCES IN ACCORDANCE WITH SECTION 6.7 OF THE AVON HOME RULE CHARTER
(TOWN ATTORNEY ERIC HEIL)
4.4. COUNCIL ACTION ON CASE NO. 14CW3022 - NOTTINGHAM RESERVOIR WATER COURT FILING
(TOWN ATTORNEY ERIC HEIL)
4.5. APPOINTMENT OF MUNICIPAL JUDGE (TOWN CLERK DEBBIE HOPPE)
4.6. APPROVAL OF 2015 REGULAR MEETING SCHEDULE (TOWN MANAGER VIRGINIA EGGER)
4.7. APPOINTMENT TO BOARDS, COMMITTEES AND COMMISSIONS (TOWN MANAGER VIRGINIA EGGER)
4.8. RESOLUTION NO. 14-37, SERIES OF 2014, RESOLUTION DELEGATING AUTHORITY TO THE APPOINT ELECTION
JUDGES TO THE AVON TOWN CLERK FOR THE JANUARY 20, 2015, SPECIAL ELECTION
(TOWN CLERK DEBBIE HOPPE)
4.9. MINUTES FROM NOVEMBER 18, 2014 MEETING (TOWN CLERK DEBBIE HOPPE)
TOWN OF AVON, COLORADO
TOWN OF AVON MEETINGS FOR TUESDAY, DECEMBER 9, 2014
REGULAR MEETING BEGINS AT 5:00 PM
AVON TOWN HALL, ONE LAKE STREET
Page 2
5. WORK SESSION
5.1. REVIEW OF AND DIRECTION ON THE 2014-16 ECONOMIC DEVELOPMENT PROGRAM
(DIRECTOR OF ECONOMIC DEVELOPMENT INITIATIVES SUSAN FAIRWEATHER)
6. COMMITTEE MEETING UPDATES: COUNCILORS AND MAYOR
7.1. PAVILION UPDATE (MAYOR PRO TEM WOLF)
7.2. APRÈS AVON UPDATE (MAYOR PRO TEM WOLF)
7. MAYOR AND COUNCIL COMMENTS
8. WRITTEN REPORTS
8.1. NOVEMBER 2014 FINANCIAL REPORT
8.2. TOWN COUNCIL AND TOWN MANAGER REPORTING OF GIFTS RECEIVED OVER $50.00 IN VALUE
9. EXECUTIVE SESSION - EXECUTIVE SESSION TO DISCUSS THE PURCHASE, ACQUISITION, LEASE, TRANSFER, OR SALE OF
REAL, PERSONAL, OR OTHER PROPERTY INTEREST UNDER C.R.S. §24-6-402(2)(A); FOR A CONFERENCE WITH THE
TOWN ATTORNEY FOR THE PURPOSE OF RECEIVING LEGAL ADVICE UNDER C.R.S. §24-6-402(2)(B); AND, FOR THE
PURPOSE OF DETERMINING POSITIONS RELATIVE TO MATTERS THAT MAY BE SUBJECT TO NEGOTIATIONS,
DEVELOPING STRATEGY FOR NEGOTIATIONS, AND/OR INSTRUCTING NEGOTIATORS, UNDER C.R.S. §24-6-402(2)(E)
10. ADJOURNMENT
Page 1
TOWN COUNCIL REPORT
To: Honorable Mayor Jennie Fancher and Avon Town Council
From: Kelly Huitt, Budget Analyst
Date: December 2, 2014
Re: 2014 Property Tax Levies
Summary:
Resolutions #14-32 and #14-33 levying property taxes for Town of Avon general operating,
Town of Avon debt service, and the Avon General Improvement District No. 1 are hereby
submitted for adoption.
The property tax mill rates will be levied as follows:
o General operating purposes - 8.956 mills, no change from the previous year;
o Debt service - 3.251 mills, an decrease of 0.051 mills from 2013;
o Avon General Improvement District No. 1 – 17.557 mills, no change from the
previous year
Recommendation:
Staff recommends that Council adopt the resolutions discussed above as presented.
Exhibits and Attachments: A – Resolution 14-32
B – Resolution 14-33
TOWN OF AVON
RESOLUTION NO. 14-32
SERIES OF 2014
A RESOLUTION LEVYING GENERAL PROPERTY TAXES FOR THE YEAR 2014, TO HELP DEFRAY THE COSTS OF GOVERNMENT FOR THE TOWN OF
AVON, COLORADO, FOR THE 2015 BUDGET YEAR
WHEREAS, the Town Council of the Town of Avon has adopted the annual budget in
accordance with the Local Government Budget Law and Town Charter on November 11, 2014;
and
WHEREAS, the amount of money necessary to balance the budget for general operating
purposes from property tax revenue is $1,490,615; and
WHEREAS, the amount of money to balance the budget for bonds and interest is
$541,089; and
WHEREAS, the 2014 net total assessed valuation for the Town of Avon, as certified by
the County Assessor is $166,437,590.
NOW, THEREFORE, BE IT RESOLVED BY THE TOWN COUNCIL OF THE
TOWN OF AVON, COLORADO:
Section 1. That for the purpose of meeting all general operating expenses of the Town of
Avon during the 2015 budget year there is levied a tax of 8.956 mills upon each dollar of the net
total assessed valuation of all taxable property within the Town of Avon for the year 2015.
Section 2. That for the purpose of meeting all bonds and interest of the Town of Avon
during the 2015 budget year there is levied a tax of 3.251 mills upon each dollar of the net total
assessed valuation of all taxable property within the Town of Avon for the year 2015.
Section 3. That the Mayor is hereby authorized and directed to certify to the County
Commissioners of Eagle County, Colorado, the mill levies for the Town of Avon as hereinabove
determined and set.
ADOPTED this 9th day of December, 2014.
TOWN OF AVON, COLORADO
______________________________
Jennie Fancher
Mayor
ATTEST:
_____________________________
Debbie Hoppe
Town Clerk
Form DLG 70 (rev 7/08) Page 1 of 4
County Tax Entity Code DOLA LGID/SID / CERTIFICATION OF TAX LEVIES for NON-SCHOOL Governments
TO: County Commissioners1 of Eagle County , Colorado.
On behalf of the Town of Avon ,
(taxing entity)A
the Town Council
(governing body)B
of the Town of Avon
(local government)C Hereby officially certifies the following mills
to be levied against the taxing entity’s GROSS
assessed valuation of:
$ 177,939,450
(GROSSD assessed valuation, Line 2 of the Certification of Valuation Form DLG 57E)
Note: If the assessor certified a NET assessed valuation (AV) different than the GROSS AV due to a Tax
Increment Financing (TIF) AreaF the tax levies must be calculated using the NET AV. The taxing entity’s total
property tax revenue will be derived from the mill levy multiplied against the NET assessed valuation of:
$ 166,437,590
(NETG assessed valuation, Line 4 of the Certification of Valuation Form DLG 57)
Submitted: 12/9/2014 for budget/fiscal year 2015 .
(not later than Dec. 15) (mm/dd/yyyy) (yyyy)
PURPOSE (see end notes for definitions and examples) LEVY2 REVENUE2
1. General Operating ExpensesH 8.956 mills $ 1,490,615
2. <Minus> Temporary General Property Tax Credit/
Temporary Mill Levy Rate ReductionI < > mills $ < >
SUBTOTAL FOR GENERAL OPERATING: 8.956 mills $ 1,490,615
3. General Obligation Bonds and InterestJ 3.251 mills $ 541,089
4. Contractual ObligationsK mills $
5. Capital ExpendituresL mills $
6. Refunds/AbatementsM mills $
7. OtherN (specify): mills $
mills $
TOTAL: [ Sum of General Operating Subtotal and Lines 3 to 7 ] 12.207 mills $ 2,031,704
Contact person:
(print) Scott C. Wright, Asst. Town Manager
Daytime
phone: ( 970 ) 748-4055
Signed: Title: Mayor
Include one copy of this tax entity’s completed form when filing the local government’s budget by January 31st, per 29-1-113 C.R.S., with the Division of Local Government (DLG), Room 521, 1313 Sherman Street, Denver, CO 80203. Questions? Call DLG at (303) 866-2156.
1 If the taxing entity’s boundaries include more than one county, you must certify the levies to each county. Use a separate form for each county and certify the same levies uniformly to each county per Article X, Section 3 of the Colorado Constitution. 2 Levies must be rounded to three decimal places and revenue must be calculated from the total NET assessed valuation (Line 4 of
Form DLG57 on the County Assessor’s final certification of valuation).
TOWN OF AVON
RESOLUTION NO. 14-33
SERIES OF 2014
A RESOLUTION LEVYING GENERAL PROPERTY TAXES FOR THE
TOWN OF AVON GENERAL IMPROVEMENT DISTRICT NO. 1 FOR THE
YEAR 2014, TO HELP DEFRAY THE COSTS OF GOVERNMENT FOR THE
TOWN OF AVON, COLORADO, FOR THE 2015 BUDGET YEAR
WHEREAS, on August 28, 2007, the Town Council of the Town of Avon passed
on second reading Ordinance No. 07-07 declaring the Town of Avon General
Improvement District No. 1 (District) organized and submitted to the electors of the
District the question of imposing an ad valorem tax to pay the annual expenses of the
District; and
WHEREAS, on November 6, 2007, an election was held under the requirements
and procedures of the Uniform Election Code, the Mail Ballot Election Act, and TABOR,
and a majority of the votes cast on the question were in favor of incurring such levy as
provided in such question; and
WHEREAS, the Town Council is authorized to act as the ex-officio Board of
Directors of the District and is authorized to proceed with the necessary action to levy the
ad valorem taxes so authorized; and
WHEREAS, the authority to levy ad valorem taxes as conferred by the results of
the election, is deemed and considered a continuing authority to levy the ad valorem taxes
so authorized; and
WHEREAS, the Town Council of the Town of Avon has adopted the annual
budget in accordance with the Local Government Budget Law and Town Charter on
November 11, 2014; and
WHEREAS, the estimated cost of providing transportation and recreation
services to and within the District is $40,191; and
WHEREAS, the 2014 net total assessed valuation for the property included in the
District as certified by the County Assessor is $2,289,150.
NOW, THEREFORE, BE IT RESOLVED BY THE TOWN COUNCIL OF
THE TOWN OF AVON, COLORADO:
Section 1. That for the purpose of providing transportation and recreation services
to and within the District during the 2015 budget year there is levied a tax of 17.557 mills
upon each dollar of the net total assessed valuation of all taxable property within the
District for the year 2014.
Section 2. That the Mayor is hereby authorized and directed to certify to the
County Commissioners of Eagle County, Colorado, the mill levies for the Town of Avon
Local Improvement District No. 1 as hereinabove determined and set.
ADOPTED this 9th day of December, 2014.
TOWN OF AVON, COLORADO
______________________________
Jennie Fancher
Mayor
ATTEST:
_____________________________
Debbie Hoppe
Town Clerk
Form DLG 70 (rev 7/08) Page 1 of 4
County Tax Entity Code DOLA LGID/SID / CERTIFICATION OF TAX LEVIES for NON-SCHOOL Governments
TO: County Commissioners1 of Eagle County , Colorado.
On behalf of the Town of Avon General Improvement District No.1 ,
(taxing entity)A
the Town Council
(governing body)B
of the Town of Avon
(local government)C Hereby officially certifies the following mills
to be levied against the taxing entity’s GROSS
assessed valuation of:
$ 2,289,150
(GROSSD assessed valuation, Line 2 of the Certification of Valuation Form DLG 57E)
Note: If the assessor certified a NET assessed valuation (AV) different than the GROSS AV due to a Tax
Increment Financing (TIF) AreaF the tax levies must be calculated using the NET AV. The taxing entity’s total
property tax revenue will be derived from the mill levy multiplied against the NET assessed valuation of:
$
(NETG assessed valuation, Line 4 of the Certification of Valuation Form DLG 57)
Submitted: 12/9/2014 for budget/fiscal year 2015 .
(not later than Dec. 15) (mm/dd/yyyy) (yyyy)
PURPOSE (see end notes for definitions and examples) LEVY2 REVENUE2
1. General Operating ExpensesH 17.557 mills $ 40,191
2. <Minus> Temporary General Property Tax Credit/
Temporary Mill Levy Rate ReductionI < > mills $ < >
SUBTOTAL FOR GENERAL OPERATING: 17.557 mills $ 40,191
3. General Obligation Bonds and InterestJ mills $
4. Contractual ObligationsK mills $
5. Capital ExpendituresL mills $
6. Refunds/AbatementsM mills $
7. OtherN (specify): mills $
mills $
TOTAL: [ Sum of General Operating Subtotal and Lines 3 to 7 ] 17.557 mills $ 40,191
Contact person:
(print) Scott C. Wright, Asst. Town Manager
Daytime
phone: (970) 748-4055
Signed: Title: Mayor
Include one copy of this tax entity’s completed form when filing the local government’s budget by January 31st, per 29-1-113 C.R.S., with the Division of Local Government (DLG), Room 521, 1313 Sherman Street, Denver, CO 80203. Questions? Call DLG at (303) 866-2156.
1 If the taxing entity’s boundaries include more than one county, you must certify the levies to each county. Use a separate form for each county and certify the same levies uniformly to each county per Article X, Section 3 of the Colorado Constitution. 2 Levies must be rounded to three decimal places and revenue must be calculated from the total NET assessed valuation (Line 4 of
Form DLG57 on the County Assessor’s final certification of valuation).
Heil Law & Planning, LLC Office: 303.975.6120
3445 S. Clermont St. Fax: 720.836.3337
Denver, CO 80222 E-Mail: eric@heillaw.com e-mail: ericheillaw@yahoo.com
H EIL L AW
TO: Honorable Mayor Fancher and Town Council members
FROM: Eric J. Heil, Town Attorney
RE: Ord. No. 14-20 Designating the Manner and Medium of Publishing and Posting
Ordinances
DATE: December 4, 2014
Summary: Ordinance No. 14-20 is presented to Council for first reading. Ordinance No. 14-20 would
codify the Town’s long time practice of posting notice of ordinance adoption by title only. The Avon Home
Rule Charter Section 6.7 states that Ordinances shall be published or posted in the manner and medium
prescribed by Council. Although the Town’s standard ordinance form includes provisions that prescribe the
manner and medium of publishing and posting ordinances, Town’s bond counsel recently requested the
Town to publish its bond authorization ordinances in full in the newspaper of general circulation.
This ordinance is administrative house keeping to clarify and codify the Town’s past practices of posting
and publishing ordinances by title only. Ord. No. 14-20 would require posting a notice of adoption on first
reading of an ordinance by title only at the Avon Town Hall, Avon Recreation Center and Avon Library and
would require posting and publishing notice of adoption on second and final reading.
In addition to the minimal legal posting and publishing requirements set forth by this ordinance, notice is
also given generally in the posting and publication of Town Council’s meeting agendas.
Proposed Motion: “I move to approve Ordinance No. 14-20 AN ORDINANCE AMENDING TITLE 1 TO
DESIGNATE THE MANNER AND MEDIUM OF PUBLISHING AND POSTING ORDINANCES”
Thank you, Eric
Attachment: Ordinance No. 14-20
M EMORANDUM & PLANNING, LLC
Page 1 of 3
Ord No. 14-20 Amending Title 1 Publishing and Posting Ordinances
TOWN OF AVON, COLORADO
ORDINANCE 14-20
SERIES of 2014
AN ORDINANCE AMENDING TITLE 1 TO DESIGNATE THE MANNER AND
MEDIUM OF PUBLISHING AND POSTING ORDINANCES
WHEREAS, the Avon Home Rule Charter states, “Section 6.7 Publication of Ordinances.
Ordinances shall be published or posted in the manner and medium prescribed by Council by
ordinance.”; and,
WHEREAS, the Town Council desires to adopt an ordinance to designate the manner and
medium of publishing and posting ordinances and codify such designation in the Avon
Municipal Code; and,
WHEREAS, the Town Council of the Town of Avon finds that designation of the manner
and medium of publishing and posting ordinances shall promote the efficiency of Town
administration and will thereby promote the health safety and welfare of the Avon community;
and,
WHEREAS, the Town Council of the Town of Avon conducted a public hearing for second
and final reading on January 13, 2014 in accordance with Section 6.5 of the Avon Home Rule
Charter; and,
WHEREAS, approval of this Ordinance on first reading is intended only to confirm that the
Town Council desires to comply with state law, the Avon Municipal Code and Avon Home Rule
Charter by setting a public hearing in order to provide the public an opportunity to present
testimony and evidence and that approval of this Ordinance on first reading does not constitute a
representation that the Town Council, or any member of the Town Council, supports, approves,
rejects, or denies the proposed amendment to the Avon Municipal Code.
NOW, THEREFORE, BE IT ORDAINED BY THE TOWN COUNCIL OF THE
TOWN OF AVON, COLORADO, the following:
Section 1. Recitals Incorporated. The above and foregoing recitals are incorporated herein
by reference and adopted as findings and determinations of the Town Council.
Section 2. Amendment to Title 1 General Provisions. Title 1, is amended by adding a new
Chapter 1.16 Publishing and Posting Ordinances which shall read as follows:
CHAPTER 1.16
Publishing and Posting Ordinances
1.16.010 Publishing and Posting Requirements.
Page 2 of 3
Ord No. 14-20 Amending Title 1 Publishing and Posting Ordinances
All ordinances shall be published and posted in the manner and medium as set
forth herein.
(a) Prior to First Reading. Notice of consideration of an ordinance is not
required to be published or posted prior to first reading.
(b) After First Reading. Upon adoption of an ordinance on first reading
notice shall be given by posting a notice that the ordinance was adopted on first
reading at the Avon Town Hall, Avon Recreation Center and Avon Library, and
such notice shall state the title only of the ordinance, any penalty provisions, the
time, date and place of a public hearing for second reading, and shall state that the
full text of the ordinance is available for inspection at the Avon Town Hall during
normal business hours and on the Town of Avon’s official website. Publication
of the notice in a newspaper of general circulation in the Town of Avon of
adoption of an ordinance on first reading is not required.
(c) After Second and Final Reading. Upon adoption of an ordinance on
second and final reading notice shall be given by posting a notice at the Avon
Town Hall, Avon Recreation Center and Avon Library and publishing a notice in
a newspaper of general circulation in the Town of Avon, and such notice state the
title only of the ordinance, any penalty provisions and shall state that the full text
of the ordinance is available for inspection at the Avon Town Hall during normal
business hours and on the Town of Avon’s official website.
Section 3. Correction of Errors. The codifier of the Town’s Municipal Code, Colorado
Code Publishing, is hereby authorized to make such numerical and formatting changes as may be
necessary to incorporate the provisions of this Ordinance within the Avon Municipal Code. The
Town Clerk is authorized to correct, or approve the correction by the codifier, of any
topographical error in the enacted regulations, provided that such correction shall not
substantively change any provision of the regulations adopted in this Ordinance. Such
corrections may include spelling, reference, citation, enumeration, and grammatical errors.
Section 4. Severability. If any provision of this Ordinance, or the application of such
provision to any person or circumstance, is for any reason held to be invalid, such invalidity shall
not affect other provisions or applications of this Ordinance which can be given effect without
the invalid provision or application, and to this end the provisions of this Ordinance are declared
to be severable. The Town Council hereby declares that it would have passed this Ordinance and
each provision thereof, even though any one of the provisions might be declared unconstitutional
or invalid. As used in this Section, the term “provision” means and includes any part, division,
subdivision, section, subsection, sentence, clause or phrase; the term “application” means and
includes an application of an ordinance or any part thereof, whether considered or construed
alone or together with another ordinance or ordinances, or part thereof, of the Town.
Section 5. Effective Date. This Ordinance shall take effect thirty (30) days after final
adoption in accordance with Section 6.4 of the Avon Home Rule Charter.
Page 3 of 3
Ord No. 14-20 Amending Title 1 Publishing and Posting Ordinances
Section 6. Safety Clause. The Town Council hereby finds, determines and declares that this
Ordinance is promulgated under the general police power of the Town of Avon, that it is
promulgated for the health, safety and welfare of the public, and that this Ordinance is necessary
for the preservation of health and safety and for the protection of public convenience and
welfare. The Town Council further determines that the Ordinance bears a rational relation to the
proper legislative object sought to be obtained.
Section 7. Publication by Posting. The Town Clerk is ordered to publish this Ordinance by
posting notice of adoption of this Ordinance on final reading by title at the Avon Town Hall,
Avon Recreation Center and Avon Public Library, which notice shall contain a statement that a
copy of the ordinance in full is available for public inspection in the office of the Town Clerk
during normal business hours.
INTRODUCED, APPROVED, PASSED ON FIRST READING AND ORDERED
POSTED on December 9, 2014 and a public hearing on this ordinance shall be held at the
regular meeting of the Town Council on January 13, 2015, at 5:30 P.M., or as soon thereafter as
possible, in the Council Chambers, Avon Municipal Building, One Lake Street, Avon, Colorado.
____________________________
Jennie Fancher, Mayor
Notice of adoption of first reading posted at least six days prior to final action by the Town
Council.
ATTEST:
____________________________
Debbie Hoppe, Town Clerk
INTRODUCED, FINALLY APPROVED, AND PASSED ON SECOND READING, AND
ORDERED PUBLISHED BY POSTING on January 13, 2015.
____________________________
Jennie Fancher, Mayor
Notice of adoption on second and final reading posted and published.
ATTEST: APPROVED AS TO FORM:
_____________________________ ____________________________
Debbie Hoppe, Town Clerk Eric Heil, Town Attorney
TOWN COUNCIL REPORT
To: Honorable Mayor and Town Council
From: Virginia Egger, Town Manager
Date: December 9, 2014
Agenda Topic: Resolution No. 14-36, Series of 2014, Reappointing Municipal Judge C.G. (“Buck”) Allen,
III
SUMMARY:
The Resolution appointing the Municipal Judge complies with the Avon Charter, Chapter 10 Section 2.
– “The Council may reappoint the municipal judge for a subsequent term of office which expires on
the date of the organizational meeting of the Council after the next general election.” The Charter
reads that the appointment by the Council is for a specified term of not less than two years. The Town
Council is asked to consider this reappointment at this meeting.
TOWN OF AVON RESOLUTION NO. 14-36
Series of 2014
A RESOLUTION REAPPOINTING C.G. ALLEN, III MUNICIPAL JUDGE
WHEREAS, C.G. (“Buck”) Allen, III was heretofore appointed Municipal Judge of the
Town of Avon; and
WHEREAS, the aforesaid C.G. Allen, III has served as judge to the satisfaction of the Town
Council, and it is the desire of the Council that he be reappointed.
NOW, THEREFORE BE IT RESOLVED that C.G. (“Buck”) Allen, III is hereby
reappointed to serve as Municipal Judge of the Town of Avon for a term expiring on the date of
the organizational meeting of the Town Council after the general election to be held in 2016.
ADOPTED at a Regular Meeting of the Town Council of the Town of Avon the 9th day
of December 2014.
AVON TOWN COUNCIL
By:_______________________________ Attest:___________________________ Jennie Fancher, Mayor Debbie Hoppe, Town Clerk
TOWN COUNCIL REPORT
To: Honorable Mayor and Town Council
From: Preston Neill, Executive Assistant to the Town Manager
Date: December 9, 2014
Agenda Topic: 2015 Regular Meeting Schedule
In an effort to set the 2015 Town Council meeting schedule, please find the proposed regular meeting
dates below that reflect the second and fourth Tuesdays of each month, unless otherwise noted. The
Town Council meeting schedule includes notes that indicate changes and special considerations for
meeting dates. Those changes are as follows:
• Suggested dates to cancel regular meetings include:
1. February 10 – 2015 Alpine World Ski Championships
2. April 14 – A review of the Eagle County School District’s school calendar reveals that school
spring break falls during the 3rd week of April (13th through 17th)
3. August 11
4. November 17 – if needed
• Suggested dates have been provided for the following:
1. Annual meeting with County Commissioners
2. Annual meeting with Planning & Zoning Commission
The Council may consider changing the meeting dates after further discussion. Once the schedule has
been confirmed, the dates will be posted to the town’s website and three posting locations.
2014 Avon Town Council
Regular Meeting Recommended Schedule
(2nd & 4th Tuesday) unless otherwise noted
DATE NOTES
January 13
January 27
February 10 No Meeting – AWSC – Après Avon
February 24 Mid-winter School Break 2/16 – 2/20
March 10
March 24
April 14 No Meeting – School Spring Break 4/13 – 4/17
April 28
May 12 Meeting with County Commissioners
May 26
June 9 Meet with Planning & Zoning Commission
June 23
July 14
July 28
August 11 No Meeting
August 25
September 8
September 22
October 13
October 27
November 10 Thanksgiving Break 11/24 – 11/28
November 17 If needed
December 8 Holiday School Break 12/22 – 01/02/2016
TOWN COUNCIL REPORT
To: Honorable Mayor and Town Council
From: Virginia C. Egger, Town Manager
Date: December 9, 2014
Agenda Topic: Appointments to Boards and Commissions
Please find attached a table showing the various boards, committees, commissions, etc. which require
a Town representative to be appointed or offer a Town representative a liaison position. In addition to
the table listings, several ad hoc committees and/or sub committees, which had appointments in 2014,
have completed their respective efforts. Other organizations remain intact but do not meet, and,
hence, are not presented for a Town representative appointment at this time. Eagle County’s
Mayor/Managers meeting group is not included as the positions are determined by the organization.
Appointments to the various organizations are made by motion and vote of the Council.
12/5/2014
Page 1
AGENCY DESCRIPTION COUNCIL & STAFF
ASSIGNMENTS
2015 MEETING
DATES
Upper Eagle Regional Water Authority Town's voting representative on the six member board; responsible for all elements of delivering potable water to the Town
Appointment: Primary appointment must be an elected
official. Alternate may be Town Manager (or designee)
or citizen
Tood Goulding asks for consideration to continue as alternate. He is a property owner in Avon.
Primary Representative:
_____________________________
Alternate:
_____________________________
Meets on 4th Thursday of the month
8:00 a.m.Eagle River Sanitation District Office in Vail
Eagle County Regional Transportation Authority & Eagle County Regional Trails (ECO)
Town's voting representative on Eagle County's Transit & Trails Advisory Board.
Supported by Town Manager or designated staff in regards to packet review and meeting preparation.
Appointment: Elected or staff
Primary Representative:
_____________________________Alternate:
_____________________________
January 21April 15July 10
9:00 a.m.Eagle County Garden Room
Eaglebend, Kayak Crossing & Buffalo Ridge Housing Corportations
Voting representative on the Eaglebend Affordable Housing Board, Kayak Crossing Affordable Housing Board & Buffalo Ridge Housing Board
Appointment:
Elected or Appointed
Town Council also must approve other board member
appointments when a vacancy occurs.
Town Manager is current appointee.
Appointment:
_____________________________
January 28
March 25
May 27
July 2
September 30November 1
NoonEaglebend Offices
Public Access TV: Channel 5 Voting representative on the Board of the nonprofit organization
that manages non commercial public, educational and
governmental programming; receives Town's PEG fees from
COMCAST
Appointment: Elected
Appointment:
_____________________________
January 14April 8July 8
October 14
4pm
Channel 5 Studio
TOWN OF AVON2015 BOARD, COMMITTEE, AUTHORITY AND OTHER AGENCY APPOINTMENTS
12/5/2014
Page 2
AGENCY DESCRIPTION COUNCIL & STAFF
ASSIGNMENTS
2015 MEETING
DATESColorado Municipal League Policy
Committee
Voting representative on policy matters before the State
Legislature
Appointment: Elected or Town Manager
Primary Representative:
_____________________________
Alternate:
_____________________________
Various dates 3 -4 times
per year
Meetings in Denver
Colorado Association of Ski Towns Voting representative on ski town consortium Appointment: Elected, if desired Town Manager
Primary Elected Representative:
_____________________________Alternate:
_____________________________
See Attached
I-70 Coalition Voting representative from towns & counties along the I-70
corridor working to reduce I-70 vehicular congestion and
improve safety. Also continues to evaluate propesed magnetic
train(Guideway System)
Appointment: Elected or Town Manager
Town Manager is current appointee.
Appointment:
_____________________________Jan 8, Full Coalition Meeting, 1:00-3:00 - Silverthorne Library
Feb 4, Board Meeting, 10-Noon, Frisco Town Hall March 4, Board Meeting, 10-Noon, Frisco Town Hall April 16, Full Coalition Meeting, 1:00-3:00, Silverthorne LibraryMay 6, Board Meeting, 10-Noon, Frisco Town Hall June 3, Board Meeting, 10-Noon, Frisco
Town Hall July 9, Full Coalition Meeting, 1:00-3:00, Silverthorne LibraryAug 5, Board Meeting, 10-Noon, Frisco Town Hall Sept 2, Board Meeting, 10-Noon, Frisco
Town Hall Oct 8, Full Coalition Meeting, 1:00-3:00, Silverthorne LibraryNov 4, Board Meeting, 10-Noon, Frisco Town HallDec 2, Board Meeting, 10-Noon, Frisco Town Hall
VVP: 1. EGE Air Alliance Serves as representative to discuss regional airport topics of concern Appointment: Elected or Town Manager
Appointment:
____________________________
Next Meeting: 1st Monday of the monthNext meeting:
December 15 3pm VVP Conference Room
12/5/2014
Page 3
AGENCY DESCRIPTION COUNCIL & STAFF
ASSIGNMENTS
2015 MEETING
DATES VVP: 2. Economic Development
Leadership Council serves under
the umbrella of the Vail Valley
Partnership
Contact Names: Chris Romer
Serves as representative on the advisory board to the VVP
governing board; assists with regional & local collaboration,
research, and follow through on economic development
initiatives
Primary Representative: Elected or Appointed
Appointment:
_____________________________
See EGE Air Alliance - meetings are concurrent with EGE scheduling.
Vail Valley Mountain Bike Association Regional committee focused on achieving IMBA Gold Designation Appointment: Elected or Appointed
Appointment:
_____________________________
Alternate:
_____________________________
TBD-New committee; various times; generally evenings
Beaver Creek Resort Committee (Bus, Marketing & Liaison)Contact Name: Tim Baker 845-5971
Serves as town liaison to BCRC on joint matters of concern Appointment: Elected, if desired
Town Manager
Appointment:
_____________________________
Alternate:
_____________________________
Traer Creek Metro District & Traer Creek LLC
Serves as liaison at Metro District Meetings
Appointment: Elected, if desired Town Manager
Appointment:
_____________________________
Alternate:
_____________________________
Meetings on 3rd Wednesday of each month
10 a.m.Traer Creek offices
Jan 15, 2015 Feb-No meeting March 19, 2015 April – No meeting May 21, 2015 June – No meeting July 23, 2015 August 20, 2015 September 17, 2015 Oct– No meeting Nov28th – Annual Member meeting and Annual BOD meeting (held in the Park Hyatt) Dec– No meeting
12/5/2014
Page 4
AGENCY DESCRIPTION COUNCIL & STAFF
ASSIGNMENTS
2015 MEETING
DATESEagle County Home Buyer
Assistance Committee ("HBAC")
Tori Franks: Eagle County (328-
8775)
Eagle County Housing &
Development Department
Committee advises on the Eagle County Loan Fund - Avon has
contributed to this fund; committee has not met recently due to
low activity
Appointment: Elected
Appointment:
_____________________________
Annually
TOWN COUNCIL REPORT
To: Honorable Mayor and Town Council
From: Debbie Hoppe, Town Clerk
Date: December 9, 2014
Agenda Topic: Resolution No. 14-37, Series of 2014, A Resolution Delegating Authority to Appoint Election
Judges to the Avon Town Clerk
Requirements for the appointment of Election Judges:
In anticipation of the Special Municipal Election on January 20, 2015, CRS 31-10-401 requires the
Governing Body to appoint three election judges at least 15 days prior to the election, or to delegate to
the Town Clerk the authority to appoint the election judges. Judges must be registered to vote in
Colorado and be at least 18 years of age. They are not required to reside in or be a voter within the
municipality.
Election judges are required to be paid and the compensation is defined in Section 31-10-408 of the
municipal election code, judges shall receive full compensation, “not less than five dollars and not
more than the maximum amount allowed by statute”, as determined by the governing body. Eagle
County is adjusting the election judges pay to $15.0o hour this year.
CRS 31-10-404 - Acceptances. With each certificate of appointment transmitted by the clerk to the
judges of election, there shall be enclosed a form for acceptance of the appointment. Each person
appointed as an election judge shall file his or her acceptance in the office of the clerk within seven (7)
days after the mailing by the clerk of the certificate of appointment and the acceptance form. Failure
of any person appointed as a judge of election to file and acceptance within said seven (7) days shall
result in a vacancy. Such vacancy shall be filled in the same way the original appointment was made.
Election Judge Duties for the January 20th Mail in Ballot:
Open, read and count all ballots beginning at 7:00 p.m. on January 20th.
Recommended Process for Selection by the Town Clerk and Compensation:
Staff is requesting the Town Council delegate to the Town Clerk the authority to appoint election
judges by passing Resolution 14-37, which is attached. My recommended selection process for the
election judges is as follows:
• Contact the Eagle County Clerk and Recorder for the list of qualified election judges.
• Week of December 15th Contact list of qualified judges
• Week of December 22nd Interview and select based upon qualifications and availability
on the evening of January 20th. Distribute Acceptance notices.
• Staff recommends lump sum compensation of $115.00.
Recommended motion: I move to adopt Resolution 14-37, Series 2014.
Resolution No. 14-___ Authorizing Town Clerk to Appoint Election Judges December 9, 2014
TOWN OF AVON, COLORADO RESOLUTION NO. 14-37
SERIES OF 2014
A RESOLUTION DELEGATING AUTHORITY TO APPOINT ELECTION JUDGES TO THE AVON TOWN CLERK
WHEREAS, the Avon Town Council has referred a ballot issue to a special election to be
conducted on January 20, 2015, which special election shall be conducted as a mail ballot
election under the Colorado Municipal Election Code of 1965; and
WHEREAS, three election judges must be appointed at least fifteen days prior to the special
election and the Avon Town Council regular meeting in January is less than fifteen prior to the
special election and Colorado Revised Statute §31-10-401 authorizes the Avon Town Council to
delegate the authority to appoint election judges to the Avon Town Clerk; and
WHEREAS, the Avon Town Council finds that the delegation of such authority to appoint election judges to the Avon Town Clerk will promote the timely and efficient appointment of
election judges; and,
NOW, THEREFORE, BE IT RESOLVED BY THE TOWN COUNCIL OF THE TOWN
OF AVON, COLORADO, that the Town of Avon hereby delegates the authority to appoint
election judges to the Avon Town Clerk.
ADOPTED DECEMBER 9, 2014.
AVON TOWN COUNCIL
BY:_______________________________ Attest:_____________________________ Jennie Fancher, Mayor Debbie Hoppe, Town Clerk
TOWN OF AVON, COLORADO
AVON MEETING MINUTES FOR TUESDAY NOVEMBER 18, 2014
AVON TOWN HALL, ONE LAKE STREET
FINAL - Avon Council Meeting 11-18-2014 Minutes.doc Page 1
1. CALL TO ORDER & ROLL CALL
Mayor Carroll called the meeting to order at 5:07 p.m. A roll call was taken and Council members present
were Chris Evans, Jennie Fancher, Matt Gennett, Buz Reynolds, Jake Wolf and Dave Dantas. Also present
were Town Manager Virginia Egger, Assistant Town Manager Scott Wright, Town Attorney Eric Heil, Director
of Economic Initiatives Susan Fairweather, Planning Manager Matt Pielsticker, Assistant to the Town
Manager Preston Neill and Town Clerk Debbie Hoppe.
2. APPROVAL OF AGENDA
There were no changes to the agenda.
3. PUBLIC COMMENT
4. ACTION ITEMS
4.1. MINUTES FROM NOVEMBER 11, 2014 MEETING (TOWN CLERK DEBBIE HOPPE)
Councilor Dantas moved to approve the Minutes from November 11, 2014; Councilor Evans seconded the
motion and it passed unanimously by those present.
5. PROCLAMATIONS
5.1. PROCLAMATIONS IN APPRECIATION OF SERVICE (MAYOR PRO TEM JENNIE FANCHER)
6. NEW COUNCIL SWEARING IN AND ELECTION OF OFFICERS
6.1. READING THE NAMES OF NEWLY ELECTED COUNCIL MEMBERS (TOWN CLERK DEBBIE HOPPE)
6.2. SWEARING IN AND SEATING OF NEW COUNCIL MEMBERS (JUDGE BUCK ALLEN)
6.3. ELECTION OF MAYOR & MAYOR PRO TEM
6.3.1. NOMINATE AND ELECT A TEMPORARY CHAIRPERSON
6.3.2. ROLL CALL OF NEW COUNCIL
6.3.3. NOMINATE AND ELECT MAYOR
6.3.4. NOMINATE AND ELECT MAYOR PRO TEM
7. ACTION ITEMS
7.1. ACTION ON CITIZEN REFERENDUM TO EITHER: (TOWN ATTORNEY ERIC HEIL)
7.1.1 APPROVAL OF RESOLUTION 14-34, RESOLUTION RESCINDING ORDINANCE 14-17; OR
7.1.2. APPROVAL OF RESOLUTION 14-35, RESOLUTION REFERRING ORDINANCE 14-17 TO A SPECIAL ELECTION
Councilor Prince moved to approve Resolution 14-35, Resolution Referring Ordinance 14-17 to a Special
Election; Mayor Pro Tem Wolf seconded the motion and it passes 6 to 1 vote. Councilor Gennett voted
no.
7.1.3. RESOLUTION 14-31, RESOLUTION APPROVING THE ISSUANCE BY EAGLEBEND DOWD AFFORDABLE
HOUSING CORPORATION OF MULTIFAMILY HOUSING PROJECT REFUNDING REVENUE BONDS (ASSISTANT
TOWN MANAGER SCOTT WRIGHT)
TOWN OF AVON, COLORADO
AVON MEETING MINUTES FOR TUESDAY NOVEMBER 18, 2014
AVON TOWN HALL, ONE LAKE STREET
FINAL - Avon Council Meeting 11-18-2014 Minutes.doc Page 2
Mayor Pro Tem Wolf moved to approve Resolution No. 14-31, Resolution Approving the Issuance by
Eaglebend Dowd Affordable Housing Corporation of Multifamily Housing Project refunding Revenue
Bonds; Councilor Smith Hymes seconded the motion and it passed unanimously by those present.
8. WORK SESSION
4.1. ORIENTATION AND MEETING SCHEDULE (TOWN MANAGER VIRGINIA EGGER)
9. COUNCIL COMMENTS
10. ADJOURNMENT
RECEPTION FOR OUTGOING TOWN COUNCIL MEMBERS
ESTIMATED START TIME 7:00 PM - VIN 48 – 48 EAST BEAVER CREEK BOULEVARD, AVON, COLORADO
THREE (3) OR MORE COUNCIL PERSONS ARE EXPECTED TO BE IN ATTENDANCE
There being no further business to come before the Council, the regular meeting adjourned at 6:50 p.m.
RESPECTFULLY SUBMITTED:
_________________________________
Debbie Hoppe, Town Clerk
APPROVED:
Jennie Fancher ________________________________
Jake Wolf ________________________________
Matt Gennett ________________________________
Megan Burch ________________________________
Albert “Buz” Reynolds ________________________________
Scott Prince ________________________________
Sarah Smith Hymes ________________________________
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TOWN COUNCIL REPORT
To: Honorable Mayor Jennie Fancher and Avon Town Council
From: Susan Fairweather, Director of Economic Initiatives
Virginia Egger, Town Manager
Date: December 9, 2014
Agenda Topic: Review of the 2013-16 Economic Development Program
The purpose of the Tuesday, December 9th work session with Council is to review the background of the
Town’s current economic development strategy, specifics accomplished to date, and work planned for the
next two years. A staff presentation will begin the work session followed by the important step of ensuring
Council, with its new membership, is supportive of the direction and investments put in place since early 2013.
We look forward to the session.
A comprehensive report on the Town of Avon Economic Development Strategy is attached.
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Town of Avon
Economic Development Strategy
Report to the Town Council
December 9, 2014
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BACKGROUND
February, 2013 The Town Council adopted Avon’s first strategic plan. The 2013-14 Strategic Plan set forth
Avon’s economic development strategies and purposes. Staff reports were filed to update
Council on the economic development strategy achievements, and the Strategic Plan was
updated when east Avon properties were acquired by Hoffmann Commercial Real Estate,
and prior to the adoption of the 2014 and 2015 respective budgets. The 2013-14, 1st Quarter
Report for 2014 is provided as Exhibit A. The 2015-16 Strategic Plan, which governs the current
economic development work, has been distributed previously to Council.
May, 2013 A staff report is completed which includes research on municipal economic development
organizations, with the following summary findings:
Municipal Economic Development Programs
1. Typical Structure
-One (1) Director/Manager on Town Staff:
-Reports directly to Town Manager
-Liaison & coordinator to Econ. Dev. Board(s)
-Position is funded by General Fund
-Either in Finance or Community
Development Department
2. Range of Purposes
-Advise Town Manager &/or Council
-Research and Reporting
- Demographic & Economic Data
-Sounding board for business community
-Grant Funding for events
-Funding for business attraction/retention/
redevelopment
-Regional Coordination efforts
-Manage Work Plan
-Marketing & Special Events
3. Funding
-General Revenues
-Lodging Tax (i.e. Breckenridge)
-Business License Fees
-Daily Lodging Fee
-Special Districts
Recipe for Success:
-Devoted, supportive Town Council
-Dedicated funding
-Capitalization and alignment with Resort
-Strong, consistent Brand
-Quality Special Events
-Consistent marketing (see Brand)
-Aggressive Marketing
Research also found that municipal economic
development programs do not serve as or
include Chamber of Commerce type services
but rather interface with one or more
regional and/or State economic development
organizations and downtown chambers to
achieve goals.
A review of the State of Colorado Blueprint,
Northwest Colorado Council of Governments,
Eagle County Economic Development Plan, Vail
Valley Partnership, Vail Valley Foundation and
Town of Vail economic development goals and
programs was conducted to align Avon’s
programming with these agencies, when
appropriate. (See Exhibit B).
As a result of this work, at Council’s direction, during the last 18 months, staff has moved forward on initiatives to
begin to build the foundational elements required for a strong, healthy and sustainable economic development
program for the near term and long term future.
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ECONOMIC DEVELOPMENT: FOUNDATIONAL ELEMENTS
The importance of having a strategic economic development plan brings focus to what elements are needed for a
sustainable program. The strategy aligns resources with the needed steps for success. When assessing Avon’s
readiness for an economic development program, it was obvious that a foundation would need to first be
constructed for the larger program of attracting and supporting special events , and to enable successful business
development and retention. It is believed these investments are key to building a strong relationship between the
Town and the Town’s business community. The foundational accomplishments are as follows:
The Avon Brand: The development of a Brand Platform, Logo and Tagline was a paramount first step for
Avon. The Town brought together an ad hoc Economic Development Group for this successful work.
Exhibit C provides the brand platform, which is today used to guide all economic development efforts.
Director of Economic Initiatives and establishment of Office of Economic Development: Avon’s first
director began in February, 2014. The Rec Center’s Special Events Supervisor was relocated to the Office,
which is a part of the Community Development Department, but directly reporting to the Town Manager.
Funding is from the General Fund.
Data and Metrics for Guiding Economic Decisions and Outcomes:
MuniRevs - Avon becomes the first community in Colorado to fully implement MuniRevs – a powerful
software system, which brought to the Finance Department an electronic billing and collection system for
sales and lodging taxes.
- Implementation of MuniRevs provides data and metrics on special event investments
- Businesses are provided training and responsive communication over multi-month
implementation period
- Mandatory gross sales reporting on specified days isolates special event revenues for
measurement of ROI (Exhibit D)
DestiMetrics – This omnipresent ski resort reporting software provides lodging data: actual historic data
and forecasting data of lodging reservations, average daily occupancy and room rates. Comparative data
across Colorado and national ski markets is provided (Exhibit E).
Development of Business-like Practices and a High Performance Culture at Town Hall: Stipulated as a Tier 1
priority in the Strategic Plan, through training and development of a Town Staff Culture Statement, the
business practices of the town staff is client-focused, solution-oriented and committed to best practices.
(Exhibit F)
Establishment of Formal Process for Community Grant Applications, Criteria for Funding and Grant Award
Monitoring: To create a fair, transparent and open process for Town funding of community grants, a
formal process was developed and implemented. In the first year, town staff solely served as the review
and recommendation body, with the second year citizens joined the team. In year three, a larger ad hoc
community grants committee will participate in the process, which results in a recommendation to Town
Council.(Exhibit G)
Avon Recreation Center: Business Plan: Seen as a foundational element, a review of the Recreation
Center business revealed the absence of a business plan and strategy for providing an exceptional facility
and programs for all Avon populations, with greater cost recovery. Concurrent with the development of
the business plan, improvements have been made at the Rec Center with facility upgrades and new
programming
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- Renovations including locker/shower remodel, yoga studio and weight room
- Continue remodel investments including bouldering wall, reception area remodel and pool slide
update
- Business development includes SWOT, rebranding/look (Exhibit H)
- Identify opportunities for growth/profit
- [Note during the last two years, significant staff time was devoted to preparing a report to Town
Council on the expansion of the Recreation Center.]
Investment in Infrastructure & Services: A successful economic development program for the Town of
Avon requires support for sustaining, upgrading and maintaining Avon’s capital assets. In addition, venues
for special events, and important “places” for community activity/gathering are needed. Expected public
services to be provided and funded in a sustainable manner. Over the past 18 months, significant
investments and progress has been made in Avon to provide these important foundational elements
- Main Street Mall & Possibility Plaza
- Performing Arts Pavilion
- New Town Hall/Skier Building
- Eagle River Regional Trail
- West Avon Preserve Hiking/Mountain Biking Trails
- Avon Road Landscape, Lighting and Bike lane Improvements; Roundabout 4 AWSC monument
- Improved signage and way finding
- Holiday light improvements
- Post Boulevard Landscape and Lighting Improvements
- 2015 – 2016 Deferred Infrastructure Maintenance Improvements
- Expanded Transit Service
- Multi-modal Transportation & Parking Plan
- Destination Jump, Splash, Learn Playground
- Recreation Center Social Ice Rink / Summer Activity Center
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ECONOMIC VITALITY: SPECIAL EVENTS
The Avon Economic Development Strategy understands the role of the municipality in supporting business
activity through ensuring special events occur in Avon. The importance of Avon as a community is
emphasized in the solicitation and selection of special events. Events must foremost be accessible to Avon
residents and in keeping with the Avon brand. A diversity of special events is important so that an array of
businesses benefit from Town supported festivals, concerts and the arts over the course of the year.
When measured by sales tax, Avon’s 4% general sales tax is the single largest revenue source of the Town,
accounting for 44.3% of operating revenues. An additional 6% comes from lodging taxes. (Source: 2015 Budget)
Avon’s tourist economy is seasonal, with sales collections distributed as follows:
Winter Months - 59% Summer Months - 24% Off-Season Months - 17%
The special event investment plan focuses on building a stronger year-round economy by reducing economic
seasonality and growing the summer economy. The building of a special events program is the number one
priority of the Economic Development Office.
Signature Special Events
A signature event is one which is synonymous with Avon. Salute to the USA is an example. The economic
development program seeks to build additional signature events in Avon over the next 5 – 10 years.
Seed Funding for Signature Special Events: The business model for developing signature special events is
based upon attracting qualified, passionate private sector producers. These generally small and medium sized
business owners, are helped to establish special events either on the Pavilion or Main Street Mall through
multi-year support funding to assist the right special events in gaining notoriety and thereby profitability
through ticket sales and sponsorships. The goal is that signature events can be produced at profit levels that
need no on-going financial support.
- Funding for seed support is from General Fund revenues
- Funding in 2014 was $180,000; with 2015 reserved at a $300,000 level
- All signature events and funding are approved by Town Council
Signature Events at the Pavilion:
- Up to eight major multi-day events each year at the Pavilion, in addition to Salute to the USA
- Five events already started:
WinterWonderGrass
Reds, Whites and Brews
Flavors of Colorado
Sustainable Film Festival (Labor Day – plan for Pavilion in next three years)
Man of the Cliff
- Additional events will be solicited through a Request for Qualifications: Diversity preferred
Shakespeare Festival
Writers Conference
Latin Music Festival
Other per producer interest
- It is critical to attract the right signature events and to also allow programming in the park for
other important sports events and free, open usage (Exhibit I)
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Signature Events on the Mall:
- Request for Qualifications to produce a winter market and summer farmers market, arts market, Lake
Street/Mall Food Truck event, Special Events for Families
- TENTATIVE Bravo-Vail Summer Concert Venue
Vendors: In addition to signature events on the mall, adopting new Town code for allowing vendors on the mall,
and potentially in other areas in the core of Avon, is planned for review in the 1st quarter on 2015.
One-Time Special Event Opportunities
The Town desires to have the alacrity to attract and support opportunities outside of the signature special events.
These opportunities often times require funding. Examples include:
2015 Alpine World Ski Championships – Après Avon: $250,000 – 13-day event of music, food and
spontaneity.
Mikaela Shiffrin Sponsorship – Athlete Signing, Video, Mikaela Way
Concerts
Private Party usage of Pavilion, including but not limited to receptions, weddings, speaker
engagements
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CREATIVE ARTS DISTRICT
The Town of Avon actively sought selection into the State of Colorado’s Creative Art District program in the summer
of 2014. Under the auspices of the State of Colorado’s Economic Development Office, the creative arts have been
proven to add a cultural richness to Colorado communities that not only benefit the residents, but serve as a tourist
attraction. While not selected for the State’s two-year certification program, the Colorado Creative Arts Industries,
which administers the Creative Arts District program, strongly encouraged Avon to move productively forward to
implement the measure needed to gain the coveted Colorado certification.
This work is prioritized for Avon’s economic development team. Distinct Program Requirements:
Establishment Of Creative Arts District Advisory Committee
Development of strategic plan and budget; research best practices for successful CADs
Community engagement
Evaluate application for State of Colorado certification program in 2016 cycle
In addition to and concurrently with the implementation of the requirements of the Creative Arts District, Town staff
will attentively seek to partner with the Seasons Building and east Avon properties for the development of the arts
and non-profits:
Seek out public-private partnerships for vacant space development and use
Support art projects on the mall, such as this year’s Social Art Program
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MARKETING
Avon, to date, has not staffed nor funded a marketing and promotional program. With special events and new
venues underway or completed the importance of a marketing program is paramount. The attraction of citizens to
advise the Town Council and Town Manager, similar to Vail’s Local Marketing District, is a model which should be
evaluated for a parallel initiative in Avon.
Marketing work underway in Avon at this time includes:
ResortApp – A free app that includes fully loaded maps, ski area trails, GPS functionality and a
comprehensive directory of events and businesses in Avon and the Vail Valley:
- Town trade with Resort App in exchange for full integration of town amenities, events, trails,
and other information
- Avon business listings offered at discounted rate though the town
- Recreation Center listings and promotions
- Ability to “push” out specific messaging during events, including 2015AWSC
- Creative District listings as future strategy
Marketing strategies to elevate the town brand including :
- Special event campaigns through event producers
- Social media including Facebook and Twitter
- CGI Video program
In-house research on ski town use and restrictions of social media
Update of Town of Avon website
Vail Daily bi-monthly news and announcement display ad
Development of a value for Performance Pavilion Naming, solicit private interests, corporations and
private foundations for funding.
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COMMERCIAL/RESIDENTIAL BUSINESS DEVELOPMENT OPPORTUNITIES
Strategic Plan
Fiscal Years 2015-16
Stakeholder & Regional Partnerships
Meet with owners and representatives of the Village (at Avon), Traer Creek Metropolitan District, Hoffmann Commercial
Properties, East-West Partners/Starwood Capital Group and Beaver Creek Resort to develop good communication, timely
understandings and the trust necessary for the future development of the Town of Avon. This outreach and
communication is the responsibility of all elected and appointed officials and the employees of the Town of Avon. In
addition, strong relationships are needed with regional governments. Most prominent are the interests shared with the
Town of Vail, Eagle-Vail, Edwards and Eagle County in fostering smart growth and a sustainable economy.
Strategies:
Throughout the year, Liaison Appointees and Town Manager will meet with respective principals for
developments in the Town of Avon to discuss current issues, development needs and opportunities
Annual or bi-annual sessions will be held in joint meeting settings with government partners
Throughout the year, fully participate and collaborate in regional transportation planning, service
expansion, identification consistency and transit efficiencies, as well as I-70 Corridor Demand Management
work and advocacy for an AGS station in Avon
Ensure Avon representatives apply for regional boards, including trails, affordable housing and transit
A peer group will be initiated of land use planners for tri-annual meetings
The Town Manager takes a lead role in the work as defined above.
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Avon Economic Initiatives Strategic Partners
VAIL VALLEY PARTNERSHIP
Chamber of Commerce - Destination Marketing Organization
Economic Development Leadership Council – Economic Research Center
Future Economic Growth/Diversification Growth & Expansion of Current Businesses
EGE Regional Airport - New Business Recruiting - Tourism & Recreation - Health & Wellness Learning & Education
Historic Economic Data & Tourism Information
Small Business Resources
EAGLE COUNTY
THE EAGLE COUNTY ECONOMIC DEVELOPMENT PLAN
Economic Council of Eagle County – Vail Valley Partnership – Eagle
County Tourism & Recreation - Health & Wellness
Learning & Education
Demographic Information
VAIL LEADERSHIP INSTITUTE / 8150 HIGH ALTITUDE ENTREPRENEURS
Leadership Development
Base Camp Co-working Facility
Business Attraction / retention
Collaboration facilitator for small business owners/entrepreneurs
VAIL VALLEY FOUNDATION
Arts – Athletics – Education
Birds of Prey
2015 FIS Alpine World Ski Championships
STATE OF COLORADO - COLORADO BLUEPRINT
BOTTOM-UP APPROACH TO ADVANCING COLORADO
The Colorado Advantage (natural beauty, health, outdoor recreation, talent, educated) Build Business Friendly Environment - Retain, Grow
& Recruit Companies Increase Access to Capital - Educate and Train the Workforce of the Future
Cultivate Innovation & Technology
Create & Market a Stronger Brand
Colorado is more than just epic natural beauty. It's entrepreneurial, creative and forward-thinking.
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2016 – EXPECTED OUTCOMES
• Strong relationships among the Town, the business community, nonprofits and regional entities
• Improved cost recovery at Avon Recreation Center – improved amenities and programming
• Certified and burgeoning Creative Arts District
• Sustainable events balanced with community needs/wants (not to over program)
• Increased sales tax and lodging revenues; stronger summer economy
• New business development throughout the core and the Village
• Notoriety for Avon – elevation of the Avon brand
2014 - 16 ECONOMIC DEVELOPMENT PROGRAM EXHIBITS
EXHIBITS
Exhibit A - 1ST QUARTER 2014 REPORT TO COUNCIL
Exhibit B - STATE, REGIONAL & LOCAL ECONOMIC DEVELOPMENT PARTNERS
Exhibit C - AVON BRAND PLATFORM
Exhibit D - MUNIREVS MANDATORY REPORTING DATES
Exhibit E - DESTIMETRICS LODGING REPORT
Exhibit F - AVON CULTURE STATEMENT
Exhibit G - COMMUNITY GRANTS – ECONOMIC DEVELOPMENT RELATED
Exhibit H - RECREATION CENTER ADS BEFORE/AFTER REBRANDING
Exhibit I - AVON SCHEDULE OF EVENTS
Exhibit J - 2015 COMMUNITY GRANTS – ECONOMIC DEVELOPMENT
2013-2014 STRATEGIC PLAN & 2014 WORK PLAN
September 24, 2014
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2013-14 STRATEGIC PLAN
2014 WORK PLAN
1st QUARTER STATUS REPORT
Adopted by the Avon Town Council
Resolution 13-27, Series of 2013
September 24, 2013
EXHIBIT A
2013-2014 STRATEGIC PLAN & 2014 WORK PLAN
September 24, 2014
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Overview
The Town of Avon, surrounded by natural beauty, is today a strong community that will build on its strengths
to become a nationally and internationally recognized year-round mountain resort community. Committed
to providing a high level of municipal services for our citizens and visitors, and the stewardship of our natural
resources, Avon will expand its cultural, recreational and educational offerings in partnership with our
broader community and regional public and private sector agencies, thereby ensuring sustained economic
vitality and a vibrant community experience.
Recent resort-oriented accommodations projects in Avon are of a higher standard than the Town attracted
at its founding and in its early years. It is this superior level of quality development that Avon believes will be
its comparative advantage in the future, and, therefore, will work to attract and promote these types of
developments by ensuring Town plans and incentives are constructed in a manner which provides the
development community clear and timely information; and by steadfastly maintaining a professional and
solution-oriented municipal business.
The Town will continue to value and support our full-time and part-time resident population by providing an
exceptional level of municipal services and by working to retain existing businesses as the Town seeks to
expand its retail and commercial base, while fostering our sense of community through both our spirit and
the built environment. The importance of vibrancy and activity within the Town will be supported by
attracting an array of new and diverse cultural and recreational events to Avon which are in concert with the
values of our community and serve to nurture a cohesive sense of place and public.
It is the Town of Avon’s elected officials and staff commitment to fiduciary responsibility, effectiveness and
efficiency in providing government services and a practiced belief in open and transparent governance that
will lead the successful implementation of this vision for the growth and development of Avon.
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Strategic Plan Fiscal Years 2013 - 2014
Tier 1 Priority: Fiscal Year 2013-2014
1) Develop Business-like Practices and Culture of Town Hall – Ensure that Town government is operated as
a “competitive” business and in a manner which is client-focused and solution-oriented, meeting the
highest standards of fiduciary responsibility, implementing best practices, and using Town resources
effectively and efficiently in every department.
Tier 2 Priorities: Fiscal Year 2013-2014
2) Economic Development – Ensure that the Town of Avon is prepared for new development and re-
development. Evaluate Urban Renewal Authority expansion and other incentives to promote quality
development of a high standard; update the Avon Comprehensive Plan as needed and work closely with
the Planning and Zoning Commission to understand respective roles so that developers have a good
sense of what can and what cannot be negotiated.
3) Village at Avon Partnership – Meet with representatives of the Village at Avon and the Traer Creek
Metropolitan District to develop understandings and trust necessary for the future development of the
Village. This outreach and communication is the responsibility of all elected and appointed officials and
the employees of the Town of Avon.
Tier 2 Priorities: Fiscal Years 2013-2014
4) Special Events – Identify near term opportunities for special events and develop a longer term special
events strategy. In March, hold a work session to establish the duties and membership of a Cultural Arts
and Special Events Commission to lead this effort for the Town. Be spontaneous, when appropriate.
5) 2015 World Alpine Championships – Planning for all three phases of this internationally renowned event
must be initiated: 1) Pre-event promotion and marketing; 2) Stellar events and promotion of Avon as a
place to return to need to be produced during the event; and 3) Post-event requires a follow-up
promotional plan to encourage and/or book guest return visits.
Tier 3 Priorities: Fiscal Years 2013- 2014
6) Water Issues – Identify water issues and develop a timetable and approach for resolution over the next
year or two; manage what can be done against higher priorities.
7) Transit Consolidation – Avon should be a leader in working to provide a consolidated transit operation in
the valley. With negotiations for 3rd parties in the new I-70 RTF needed, service availability in Fleet, plus
planning for the 2015 World Cup, begin to build on these opportunities for a longer term cooperative
partnership.
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2014 Work Plan
Develop Business-like Practices and
Culture of Town Hall
Tier 1 Priority: Fiscal Years 2013 & 2014
Leader: Mayor Rich Carroll
Staff: Town Manager Virginia Egger
Ensure that Town government is managed and operated as a “competitive” business and in a manner which
is client-focused and solution-oriented, meeting the highest standards of fiduciary responsibility,
implementing best practices, and using Town resources effectively and efficiently in every department.
1st Quarter January – March 2014
1.1 COMPLETED
Revise performance evaluations to reflect cultural goals and attributes of high performing employees.
1.2 COMPLETED MUNIREV; PAYROLL SYSTEM NOW TO OCCUR IN THE 2ND QUARTER
Implement 2014 budgeted IT improvements; including MuniRev and electronic employee payroll system
to improve efficiencies
1.3 COMPLETED
Finalize work plans for all departments for seasonal and 2014 budget operations
1.4 COMPLETED Hold a Council Retreat to review leadership, collaboration and communication
Review and provide amendments to the Municipal Code in regards to residency and for Council
qualifications such as marital status
1.5 PLAN COMPLETED; IN IMPLEMENTATION PHASE
Prioritize a Wildridge seasonal wild land fire program, including summer “hot shot” staffing, land use
regulations for new development to protect homes from wild land fire and community outreach for
current home to amend residential landscaping.
1.6 2ND QUARTER
Draft and finalize internal Town Hall and external community performance surveys to measure Town
services and community desires (include questions in regards to Comprehensive Plan update)
In June, distribute internal and external community surveys
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2nd Quarter April – June 2014
2.1 Continue to review all Town departments to assess the necessity of tasks and functions, effectiveness
and efficiency in meeting department responsibilities, staffing levels, and future needs; evaluate
effectiveness of organizational changes implemented in 2013
2.2 Develop the 2014-15 Strategic Plan, and two year budget to implement the Plan
2.3 Schedule no less than four (4) staff training sessions on “competitive” business practices and fiduciary
responsibility
2.4 By early June, collect and analyze internal and external community surveys
3rd Quarter – July – September 2014
3.1 Hold a Council Retreat to review survey results, Council leadership, collaboration and communication;
update Strategic Plan
3.2 Mid-year 2014 budget review and amendment, if needed
4th Quarter October – December 2014
4.1 Review and update Strategic Plan
4.2 Budget preparation, hearings and adoption
4.3 Prepare 2015 Work Plans
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2014 Work Plan
Economic Development
Tier 2 Priority: Fiscal Year 2013 & 2014
Leaders: Economic Development Subcommittee Councilors Todd Goulding and Chris Evans
Staff: Town Manager Virginia Egger, Community Development and Finance Department Staff
Ensure that the Town of Avon is prepared for new development and re-development. Evaluate the retail sale of
marijuana and make a final determination on whether sales should be allowed. Evaluate URA expansion and
other incentives to promote quality development of a high standard; update the Comprehensive Plan as needed
and work closely with the Planning and Zoning Commission to understand respective roles so that developers
have a good sense of public benefit expectations, incentives and minimum development requirements for
critical project elements, such as parking.
1st Quarter January – March 2014
1.1 COMPLETED
Director of Economic Initiative joins Town staff.
1.2 WORKING WITH CURRENT ECONOMIC DEVELOPMENT GROUP ON BRANDING. ONCE BRANDING IS
COMPLETED, EXPECT TO EXPAND THIS GROUP AND DEVELOP PLAN
Establish a Town of Avon Economic Development Council for the purposes of supporting existing businesses
in Avon and attracting new businesses and to support business vitality; develop an action plan.
1.3 2ND QUARTER
Outreach to all Avon businesses to thank each for their commitment to Avon and to ask for their ideas on
business support by the Town
1.4 EFFORT STARTED IN 2013; NEED TO FULLY DEVELOP WITH VVP DURING FISCAL YEAR
Through the year, update website data base and revenue software/spreadsheet system to assist with
statistical analysis of key metrics identification in collaboration with Avon businesses and regional economic
development committees; understand the demographic characteristics of visitors to the region.
1.5 COUNCIL MEETINGS: APRIL 22 & MAY 13/27
Determine whether the Town of Avon should approve the retail sale of marijuana:
1.5.1 Collect information from the scientific community on the health benefits and risks of marijuana
consumption.
1.5.2 Identify possible appropriate locations for retail stores and zoning regulations
1.5.3 Analyze the financial tax estimates from retail sales
1.5.4 Define an education program for youth and adults in regards to legalized marijuana sales
1.6 3RD QUARTER
1.7 Review and update the Town’s Private-Public Partnership Policy and investment Policy, as needed.
1.8 IN PROCESS – WORK TO BE DONE IN 2ND & 3RD QUARTERS
Implement the Town “brand”.
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1.9 EXPECTED TO BE LONG TERM PROJECT: COMMENCE IN 2ND QUARTER DEPENDING ON STAFF WORKLOAD
With Beaver Creek and other stakeholders, finalize a town-wide Parking and Transportation Plan, including
bicycle, pedestrianization, vehicle and alternate transit modes. The Plan should be developed in concert with
the Planning and Zoning Commission (PZC) and reviewed by the public prior to Council’s adoption action.
This Plan may extend into the 2nd Quarter
1.10 PRIORITY ONCE FULL CONCEPT PLAN PROVIDED BY HOFFMANN PROPERTIES
Review East Avon Town Center Plan with PZC and owner of properties in the Plan to identify pro/con of the
plan and to establish the priorities of both developer and Town in East Avon redevelopment. Begin Plan
amendment, if needed.
1.11 TBD AS STATED
Develop the scope, public process, schedule for commencement and completion of the Comprehensive Plan
Update, including development of questions for the Community Survey, (June/August 2014)
1.12 2ND QUARTER
Process Annexation and Zoning applications, including surveying and public notification requirements, for
the 85.99 acre “Village Parcel” deeded to Town trough the Eagle Valley Land Exchange of 2013.
1.13 2ND QUARTER – PROCESS TO BE DISCUSSED WITH COUNCIL ON APRIL 22ND
Negotiate and finalize multi-year Comcast Franchise Agreement
1.14 2ND QUARTER COMPLETION EXPECTED Review with the Planning and Zoning Commission the Development
Standards for building colors as stated in the Avon Municipal Code, Section 7.28.090(c), Generally Applicable
Design Standards, specifically related to Building Materials and Colors (v) and the standard set at a sixty or
less Light Reflective Value” “LRV”.
2nd Quarter April – June 2014
2.1 Compile “Avon Business Summary Report”, which provides information about the characteristics of Avon’s
various business sectors, including inventory of retail and commercial spaces occupancy and vacancy data,
and leasing rates, to use as basis for partnering with the business community in attracting and expanding
business in Avon.
2.2 Create marketing package for new business development.
2.3 Research and evaluate opportunities and structure for creating an Avon Creative Arts District.
2.4 If requested by the Town Council, evaluate expansion of URA into other qualified areas of Avon; if URA
expansion is desirable, solicit RFQ and identify budgetary needs
2.5 Identify with the Planning and Zoning Commission 2014 Code amendments, including “clean-up” of
definitions, charts, etc. identified through use of the Code over the past year and sections which should be
updated, and sections which should be updated, such as the sign code. Evaluate whether Wildridge should
be “zoned” rather than continuing to have a PUD Zone for the development.
3rd Quarter & 4th Quarter – July – December 2014
3.1 Comprehensive Plan Update; East Avon Plan Update – continuing public meetings and recommended changes.
3.2 Complete Code Clean-up
3.3 Evaluate opportunity for a “sister city/ international city” partnership
2013-2014 STRATEGIC PLAN & 2014 WORK PLAN
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2014 Work Plan
Village at Avon Partnership
Tier 2 Priority - 2014
Leaders: Traer Creek Liaison Appointees Dave Dantas and Jennie Fancher
Staff: Town Manager Virginia Egger, Public Works, Parks,
Community Development and Engineering Staff
Meet with representatives of the Village at Avon and the Traer Creek Metropolitan District to develop
understandings and the trust necessary for the future development of the Village. This outreach and
communication is the responsibility of all elected and appointed officials and the employees of the Town of
Avon.
1ST SESSION HELD; ON-GOING
Throughout the year, Liaison Appointees and Town Manager will meet with Traer Creek principals to
discuss current issues and opportunities.
FINAL SETTLEMENT NEEDED TO FINALIZE
Town staff will finalize in the 1st Quarter the collection, consolidation and organization of all Village at
Avon documents, agreements and assignments within Town Hall. This project is considered 90%
complete.
The Community Development Department will be the primary contact and responsible party for
understanding and managing the Village at Avon settlement agreements, including “user”
summaries of all definite dates and responsibilities of the Town of Avon.
Implement the determined actions by the Avon Town Council in the 4th Quarter of 2013.
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2014 Work Plan
Special Events
Tier 2 Priority – Fiscal Years 2013-2014
Leaders: Councilors Jake Wolf and Buz Reynolds
Staff: Town Manager Virginia Egger and Parks and Recreation Staff
Identify near term opportunities for special events and develop a longer term special events strategy. In
March, hold a work session to establish the duties and membership of a Cultural Arts and Special Events
Commission to lead this effort for the Town. Be spontaneous, when appropriate.
Beaver Creek Resort, with its recreational and cultural activities, is an important economic driver of the Avon
economy, offering a vast array of amenities which add to the richness of the day-to-day life of Avon
residents, the community and tourists. Avon will work closely to further build the relationship with Beaver
Creek Resort Company and Vail Resorts that supports business brands, the tourist economy and community
offerings, including but not limited meeting the transportation, security and amenity needs of a mature
resort and community.
1st Quarter January – March 2014
1.1 TO BE FORMED AS AD HOC COMMITTEE FOR COMMUNITY GRANT REQUESTS WITH FURTHER
RESPONSIBITIES ONCE DECISION ON CREATIVE ARTS DISTRICT APPLICATION DETERMINED
Establish a Cultural, Arts and Special Events Commission to promote and assist with the production of
recreational, cultural, educational and social events; refine and develop a Special Events Strategic Plan
with the participation of the business community
1.2 ROI/ROO TO BE PRESENTED AT TIMEM OF 2015 WWG FESTIVAL SUPPORT REQUEST
Support the WinterWonderGrass Festival under the terms of the approved agreement; analyze ROI &
ROO (return on objectives) within 60 days of the event
1.3 COMPLETED
Finalize design and construction bid documents for the Pedestrian Mall improvements
2nd Quarter April – June 2014
2.1 Implement actions for Summer 2014 Special Events
2.2 For all events; analyze ROI/ROO within 60 days of the event
2.3 Commence construction of Pedestrian Mall; expected completion date is November, 2014
3rd Quarter – July – September 2014
3.1 Implement actions for Fall 2014 new Special Events, analyze ROI within 60 days of the event
3.2 Solicit funding requests for 2015 Special Events: Cultural, Arts and Special Events Commission will
recommend funding levels to Town Council
4th Quarter October – December 2014
4.1 Implement actions for Winter 2015 Special Events, analyze ROI/ROO within 60 days of the event
4.2 Budget for 2015 Special Events
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2014 Work Plan
2015 World Alpine Championships – February 3 – 15, 2015
Tier 2 Priority: Fiscal Years 2014-2014
Leader: Mayor Rich Carroll and Mayor Pro Tem
Staff: Town Manager Virginia Egger, Transportation,
Police and Parks and Recreation Staff
Planning for all three phases of this internationally renowned event must be initiated: 1) Pre-event
promotion and marketing; 2) Production of stellar events and promotion of Avon as a place to return to
need to be produced during the event; and 3) Post-event requires a follow-up promotional plan to
encourage and/or book guest return visits.
1st Quarter January – March 2014
1.1 COMPLETED
Identify Town staff participation to date and current participation activities
1.2 ON-GOING
Advance Après Avon program with Vail Valley Foundation Ceil Folz
1.3 COMPLETED WITH REC CENTER PRESENTED ON JUNE 10TH
Commence design and bids for 2015 capital projects: Avon Road paving and divider improvements; Rec
Center improvements and monument sign
1.4 LIMITED TO DATE; ONCE PRODUCER AND DRAFT DETAILED PROGRAM COMPLETED HOLD MEETING
Meet with representatives of Avon lodging community to discuss opportunities for 2015
1.5 COMPLETED WITH ON-GOING CUSTOMIZATION AND REFINEMENT BASED UPON EVENT
Finalize comprehensive action plan for special events, marketing, logistics, security, sponsorship,
partnerships
2nd Quarter & 3rd Quarter – April – September 2014
2.1 Commence implementation; including final funding and logistics
2.2 Evaluate value of promotional video and social media in marketing Avon
4th Quarter October – December 2014
4.1 Continue implementation of plan
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2014 Work Plan
Water Issues
Tier 3 Priority: Fiscal Years 2014-2014
Leaders: Mayor Rich Carroll and Councilor Todd Goulding
Staff: Town Manager Virginia Egger,
Engineering Staff and Special Water Counsel
Identify and water issues and develop a timetable and approach for resolution over the next two years; manage what
can be done against higher priorities.
1st Quarter January – March 2014
1.1 ON-GOING
Review and update the Upper Eagle River Water Authority and Town of Avon 2013 Work Program. Seek to resolve
all issues by November 1, 2014.
1.2 IN PROCESS – EXPECTED COMPLETION JUNE 1ST
Organize water and wastewater documents and files at Town Hall; institutionalize knowledge. This project is 95%
complete.
1.3 ON-GOING
Continue with the Water Authority, Avon representatives and Mountain Star residents to reach resolution of the
Mountain Star water tank, fire flow, irrigation and system delivery issues.
1.4 ON-GOING
Schedule with Council and Water Authority representatives a program to develop and adopt solutions for needed
amendments to the Master Water Agreement; plan to adopt changes no later than November 2014. These changes
include the use of unallocated water held by the Authority and water conservation planning. With the Water
Authority, develop an understanding of how water rights and water use are accounted for and develop a process
for future transactions.
1.5 3RD QUARTER
Resolve Avon Drinking Water Facility fenced area for ownership and/or lease to the Water Authority. Evaluate and
remediate liability concerns, if any, for Avon Drinking Water Facility fenced area with the Water Authority. Deadline
for resolution: September, 2014.
2nd Quarter April – June 2014
2.1 Participate as a member of the Urban Run-off Group and request that Avon is granted an Executive Committee
appointment. Participate with the Group to understand activities and possible 2014 funding request for a Gore
Creek Water Quality Improvement Plan.
3rd Quarter – July – September 2014
3.1 Draft and execute an agreement with the ERWSD for long term cost sharing and O&M responsibilities of the Heat
Recovery System.
3.2 Review the basis for the Avon’s water fees, which are assessed in addition to those tap fees and operational fees
assessed by the Water Authority.
4th Quarter October – December 2014
4.1 Schedule 1) ERWSD presentation of its 20-year wastewater infrastructure master plan, including possible rate
increase needs and Town’s 1041 requirements; and 2) Water Authority and ERWSD presentation on Eagle Mine’s
metal loading issues on the Eagle River.
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2014 Work Plan
Transit Consolidation
Tier 3 Priority – Fiscal Years 2014-2014
Leaders: Councilors Buz Reynolds and Jake Wolf
Staff: Town Manager Virginia Egger,
Public Works Director and Transit Division Staff
Avon should be a leader in working to provide a consolidated transit operation in the valley. With
negotiations for 3rd parties in the new I-70 RTF needed, service availability in Fleet, plus planning for the 2015
World Cup, begin to build on these opportunities for a longer term cooperative partnership.
1st Quarter January – March 2014
1.1 ON-GOING ANDMONITORED THROUGH I-70 COALITION PARTICIPATION
Continue to advocate for an AGS station in Avon
1.2 ON-GOING – ATTENDING APRIL 23RD ECO RETREAT WITH COUNCIL DIRECTION
Throughout the year, fully participate in regional transportation and parking forums and in CDOT I-70
corridor planning
2nd Quarter April – June 2014
2.1 Market to other potential clients for bus/vehicle storage and Fleet Services
2.2 Evaluate transit services for FY 2015 and opportunities for regional efficiencies
2.3 As appropriate, participate in Regional Collaboration efforts on transit
3rd Quarter – July – September 2014
3.1 Finalize I-70 RTF lease agreements for 100% year-round occupancy
3.2 Assess demographic characteristics of bus riders and how best to disseminate information about transit
service and about the Town
3.3 Develop consolidation plan as deemed feasible with ECO
4th Quarter October – December 2014
TBD
ECONOMIC DEVELOPMENT
STATE – REGIONAL – COUNTY – LOCAL
COLORADO BLUEPRINT
BOTTOM-UP APPROACH TO ADVANCING COLORADO
The Colorado Advantage (natural beauty, health, outdoor recreation, talent, educated)
Build Business Friendly Environment - Retain, Grow & Recruit Companies
Increase Access to Capital - Educate and Train the Workforce of the Future
Cultivate Innovation & Technology
Create & Market a Stronger Brand
Colorado is more than just epic natural beauty. It's entrepreneurial, creative and forward-thinking.
July, 2011
NORTHWEST COLORADO COUNCIL OF GOVERNMENTS
Benchmark Report
September, 2011
THE EAGLE COUNTY ECONOMIC DEVELOPMENT PLAN
Economic Council of Eagle County – Vail Valley Partnership – Eagle County
Tourism & Recreation - Health & Wellness
Learning & Education
May, 2011
VAIL VALLEY PARTNERSHIP
Chamber of Commerce - Destination Marketing Organization
Economic Development Leadership Council
Future Economic Growth/Diversification
Growth & Expansion of Current Businesses
EGE Regional Airport - New Business Recruiting
Tourism & Recreation - Health & Wellness
Learning & Education
March, 2013
VAIL VALLEY FOUNDATION
Arts – Athletics – Education
Birds of Prey – 2015 World Championships
____________________________________________________________________________________
TOWN OF VAIL – ECONOMIC DEVELOPMENT OFFICE
Established in 2007
To lead marketing activities and research, with the goal of attracting overnight visitors and patrons, during the non-ski season,
to stimulate a year-round economy. Developed Vail Economic Development Strategic Plan, December, 2008
PARTNERS
VAIL ECONOMIC ADVISORY COUNCIL (VEAC)
Established in 2006 to advise the Town Council/Town Manager on economic issues and to develop annual work plan, develop
economic vitality initiatives, act as a sounding board
COMMISSION ON SPECIAL EVENTS
Established in 2002 to support street entertainment and to attract events, develop success measurements,
allocated funds budgeted by the Council, populate robust calendar of events
VAIL LOCAL MARKETING DISTRICT
Established in 1999 to market and promote Vail, to get heads in beds, create annual strategic plan,
approve marketing campaign, oversee vendor evaluations
Brand Platform
EXHIBIT C
3 Brand Character
4 Brand Essence
5 Brand Promise
6 Brand Positioning
7 Brand Voice
8-9 Brand Story
10 Brand Vision
2
Table ofContents
Brand Character
3
• Entrepreneurial and energetic
• Welcoming and open to change
• Appreciative and proud
• Nature-loving and adventurous
• Progressive yet unpretentious
• Community-minded and
family-oriented
• Complementary and connected
to its resort neighbors
4
Brand Essence
Undaunted, inclusive and dynamic
5
Brand Promise
Avon is more than a mountain town, and more than a mountain
destination. It is a vibrant and diverse year-round, resort community
defined by its spectacular surroundings and genuine local character.
6
Brand Positioning
For those seeking vibrant and inspiring Rocky Mountain experiences
in a comfortable, unpretentious, small-town setting, Avon is a year-
round mountain resort community and the gateway to the world-
renowned Beaver Creek Resort. It is a town that connects the shared
values of both its residents and visitors, creating a one-of-a-kind
place to visit, work, play, grow a business and raise a family in a
spectacular outdoor setting.
Brand Voice
• Smart yet down-to-earth
• Vibrant and positive
• Unpretentious and inclusive
• Light-hearted and
good-humored
• Grateful and proud
7
8
Brand Story
Avon is a Colorado mountain town with a difference. While its ranching
and farming history runs deep, the town’s more recent evolution into a
resort community has lent it an intangible energy—a sense of promise and
potential. It is the type of optimism and openness to change that is reserved
for the young. This is a town on a mission. A community with initiative that
verges on impatience. Its energy is derived from the magical combination
of a place gifted with the Rocky Mountain’s majestic beauty and pristine
wilderness, and the undeniable passion of the people who are drawn to it.
Fed by the adventure found on the slopes of its neighboring ski resorts,
at the edges of its sparkling rivers, and in the boundless open spaces that
surround the town, Avon’s residents boast a lifestyle that most only dream of.
It’s a place where earnings are supplemented with commute-free mornings,
powder days, million dollar views, lunch breaks taken on river walks or biking
trails and an intangible small-town feel that makes its residents richer.
From this collective, intangible wealth springs a vision for Avon.
P. 1
9
Brand Story (continued)
It is a desire to make a difference. A need to create a better place for both its people and its
visitors. Avon’s vision is unifying—a focus on strengthening its businesses, retail and service
offerings, but it’s also a focus on connecting its neighborhoods with its nature—bringing them
all together on pathways and in gathering spaces that invite both visitors and residents to
celebrate their surroundings.
Avon’s reputation was built as the gateway to Beaver Creek, and its vision is a complement
to this world-renowned resort that it flanks. Avon adds another dimension to the resort
experience—an enriched and diverse collection of experiences that are defined by their
genuine flavour, and enhanced by both Avon’s spectacular natural environment and vibrant
local community. Family-inspired events and activities at Nottingham Park pair with lively
bistro patios on the community’s walkways. Local artisan markets meld with major outdoor
music festivals and its annual fireworks extravaganza. The Walking Mountains Science Center’s
Interpretive walks network with freshly forged hiking and biking trails; and the Vail Leadership
Institute’s programming draws thought leaders and taps potential from urban centers and start-
up ecosystems. Arts and education initiatives spring from the residents’ collective values for
both. Each of these elements serve to unite a community and its visitors in the common desire
for a vibrant, genuine, progressive experience in a true mountain town. Avon’s positioning as a
gateway to Beaver Creek gives way to this vision. Residents grow roots that sprout families and
community pride. Visitors no longer simply pass through, but instead linger and return again
and again for the opportunity to call this place home, if only for a short time. Avon...has arrived.
P. 2
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LOGO GUIDLINES - GRAPHIC NORMSAVON, COLORADO
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LOGO GUIDLINES - GRAPHIC NORMSAVON, COLORADO
AVON, COLORADO
COLOR PALETTE
PANTONE 383C
C38 M20 Y100 K1
R170 G173 B0
HEX# AAAD00
PANTONE 447C
C68 M60 Y65 K55
R56 G58 B53
HEX# 373935
PANTONE 3155C
C100 M45 Y45 K19
R0 G96 B114
HEX# 005F71
PANTONE 3155C - 50%
C100 M45 Y45 K19 - 50%
R0 G96 B114 - 50%
HEX# 005F71 - 50%
PRIMARY COLOUR
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LOGO GUIDLINES - GRAPHIC NORMSAVON, COLORADO
AVON, COLORADO
COLOR VERSION - WITH TAGLINE
Black
3 color
1 color solid
Knockout
2 color
1 color screen version
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LOGO GUIDLINES - GRAPHIC NORMSAVON, COLORADO
AVON, COLORADO
COLOR VERSION - WITHOUT TAGLINE
Black
3 color
1 color solid
Knockout
2 color
1 color screen version
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LOGO GUIDLINES - GRAPHIC NORMSAVON, COLORADO
AVON, COLORADO
SPACE AND MINIMUM SIZE
Safe area around the logo
Minimum size required
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1”8 WIDTH1” WIDTH
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LOGO GUIDLINES - GRAPHIC NORMSAVON, COLORADO
AVON, COLORADO
DO NOT
Don’t apply a drop shadow
Don’t change colours
Don’t stretch
Never use the colour verison
on a dark background
Never rotate
Respect the safe area
Photography by: Jack Affleck
TOWN OF AVON - TOURISM TRACKER
CALENDAR FOR SPECIFIC SALES & TAX DATA
September 2014 – January 2015
The Town of Avon has selected the following dates for specific day-by-day tax reporting in order to:
1. Measure whether Town investments in special events increase sales and accommodation sales during the period
of the event.
2. Measure changes from event weekends to non-event weekends to help create a non-event baseline.
3. Measure what sales and accommodations benefit Avon businesses and lodgers receive from major events held in
Beaver Creek and Vail.
Town representatives will work closely with the business community as MUNIRevs economic impact indicators is
implemented to ensure that calendar dates meet business interests.
OCTOBERFEST (VAIL)
These collection dates were selected to measure impacts from a neighboring event.
Data Collection Dates: September 12, 13 & 14
MAN OF THE CLIFF – WEEKEND EVENT
This three day event is supported by a $7,500 cash & $5,000 in-kind contribution from the Town of Avon.
Data Collection Dates: September 26, 27 & 28
OCTOBER – NON-EVENT BASELINE
These collection dates represent a non-event baseline.
Data Collection Dates: October 17,18 & 19
HALLOWEEN WEEKEND – NON-EVENT
These collection dates represent low volume periods over a three day non-event holiday.
Data Collection Dates: October 30,31 & November 1
NOVEMBER – NON-EVENT BASELINE
These collection dates represent a non-event baseline.
Data Collection Dates: November 7,8 & 9
THANKSGIVING HOLIDAY – FOUR DAY WEEKEND
These collection dates represent low volume periods over a four day non-event holiday.
Data Collection Dates: November 26, 27, 28 & 29
BIRDS OF PREY MEN’S WORLD CUP
International event held at Beaver Creek Resort.
Data Collection Dates: December 5, 6, 7 & 8
WINTER HOLIDAY WEEKEND
These collection dates represent high volume periods for winter tourists to be shopping eating and lodging in Avon.
Data Collection Dates: December 26,27,28 & 29
JANUARY – NON-EVENT BASELINE
These collection dates represent a non-event baseline.
Data Collection Dates: January 9,10,11 & 12
MARTIN LUTHER KING WEEKEND
Identified as a holiday weekend that is not affiliated with school breaks
and can help identify Colorado’s in-state traveler interest.
Data Collection Dates: January 16,17,18 & 19
EXHIBIT D
Destination: Avon Destination Period: Bookings as of October 31, 2014
a. Last Month Performance: Current YTD vs. Previous YTD 2014/152013/14
Year over Year
% Diff
34.3%23.2%47.8%
$108$116 -6.6%
$37$27 38.1%
b. Next Month Performance: Current YTD vs. Previous YTD
14.9%13.3%12.0%
$137$156 -12.2%
$21$21 -1.2%
c. Historical 6 Month Actual Performance: Current YTD vs. Previous YTD
43.2%37.2%16.2%
$133$141 -5.4%
$58$52 10.0%
d. Future 6 Month On The Books Performance: Current YTD vs. Previous YTD
18.6%15.0%24.4%
$249$239 4.2%
$46$36 26.3%
e. Incremental Pacing - % Change in Rooms Booked last Calendar Month: Oct. 31, 2014 vs. Previous Year
6.9%6.3%8.6%
Copyright 2006 - 2014, DestiMetrics, LLC. All Rights Reserved. Information provided here is CONFIDENTIAL INFORMATION and is the exclusive property of DestiMetrics LLC. It is expressly not for reproduction, distribution publication
or any other dissemination without the express written permission of DestiMetrics, LLC. Sample reports may be provided to interested persons, specifically for purposes of their evaluation of a potential subscription and are subject to
Copyrights of this product. Data and Metrics represented on this report are representative of the Sample Properties only and may not be representative of the entire Community or Industry. Persons using this data for strategic
purposes do so at their own risk and hold DestiMetrics harmless.
Avon Destination RevPAR for the upcoming 6 months changed by (26.3%)RevPAR
Rooms Booked during last month (October, 2014) compared to Rooms Booked during the same
period last year (October, 2013) for arrival October to March has changed by (8.6%)Booking Pace (October)
Avon Destination Paid Occupancy Rate for the upcoming 6 months changed by (24.4%)Paid Occupancy Rate
*DestiMetrics Census: Total number of rooms reported by participating DestiMetrics properties as available for short-term rental in the reporting month. This number can vary monthly as inventories and report participants change
over time.
DESCRIPTION: The Reservation Activity Outlook Report tracks Paid Occupancy Rate, average daily rate (ADR), and revenue per available room (RevPAR); the key metrics most of interest to lodging properties.
The report combines the data sets of participating properties into a destination wide view that features three data sets (providing that sufficient information is available) including: i) current YTD Paid Occupancy
Rate, ii) last YTD Paid Occupancy Rate, iii) last season's ending Paid Occupancy Rate.
The Reservation Activity Outlook Report is generated on a monthly basis, usually for a 12 month subscription period, and is created from data provided by a group of properties participating in a cooperative
manner, and representing a valid set of data as a result.
Report results are provided only to those properties who participate by submitting their data. Additionally, participating properties can order (on an a-la-carte basis) an individual report which shows the
reservation activity of their property, measured against an aggregated set of competitive properties that they choose from amongst DestiMetrics's other participants.
As is the case in all DestiMetrics data, all information provided by individual properties is strictly confidential, except when aggregated with other data and indistinguishable as a result.
Avon Destination Average Daily Rate for the prior 6 months changed by (-5.4%)ADR
Avon Destination RevPAR for the prior 6 months changed by (10.0%)RevPAR
Avon Destination Average Daily Rate for the upcoming 6 months changed by (4.2%)ADR
Avon Destination Average Daily Rate for last month (October) changed by (-6.6%)
Avon Destination Paid Occupancy Rate for next month (November) changed by (12.0%)Paid Occupancy Rate
(November)
Avon Destination Average Daily Rate for next month (November) changed by (-12.2%)ADR (November)
Avon Destination RevPAR for next month (November) changed by (-1.2%)RevPAR (November)
ADR (October)
Data based on a sample of up to 10 properties in the Avon Destination destination, representing up to 727 Units ('DestiMetrics Census'*)
Avon Destination Paid Occupancy Rate for the prior 6 months changed by (16.2%)Paid Occupancy Rate
Avon Destination RevPAR for last month (October) changed by (38.1%)RevPAR (October)
RESERVATIONS ACTIVITY REPORT
Avon Destination
Executive Summary
Avon Destination Paid Occupancy Rate for last month (October) changed by (47.8%)Paid Occupancy Rate
(October)
11/7/2014
Copyright (c) 2006 - 2014, DestiMetrics, LLC All Rights Reserved.
Confidential Information not for reproduction and protected by law. info@DestiMetrics.com www.DestiMetrics.com 1
EXHIBIT E
RESERVATIONS ACTIVITY REPORT
SECTION 1 - 12 MONTH ROLLING SUMMARY GRAPHS
2014/15 YTD (as of October 31, 2014) vs. 2013/14 YTD (as of October 31, 2013) vs. 2013/14 Historical
NOTE: This is not a forecast of bookings. Data represent transactions on the books as of the date noted above
CONFIDENTIAL INFORMATION: Reproduction or Further Distribution Prohibited
Period: Bookings as of April 30, 2007
Historic months total
24%48%59%76%69%
24%49%22%46%55%59%
45%
34%15%31%22%27%16%2%19%20%46%51%51%
34%
23%13%23%18%19%14%2%15%
13%1%8%14%31%48%
12%34%18%40%12%38%24%
-40%-20%0%20%40%60%80%100%
-40%-20%0%20%40%60%80%100%
MayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarchAprilOn the Books Month Total
Historic Actual (2013/14 season)Data as of: October 31, 2014 (2014/15 season)
Data as of: October 31, 2013 (2013/14 season)Percent Change
24%
48%
59%
76%69%
24%
49%
22%
46%
55%59%
45%
34%
15%
31%
22%27%
16%
2%
19%20%
46%51%51%
34%
23%
13%
23%18%19%14%
2%
15%
13%
1%8%14%
31%
48%
12%
34%
18%
40%
12%
38%
24%
-40%
-20%
0%
20%
40%
60%
80%
100%
-40%
-20%
0%
20%
40%
60%
80%
100%
MayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarchAprilOn the
Books
Month
Total
Oc
c
u
p
a
n
c
y
R
a
t
e
&
%
C
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g
i
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O
c
c
u
p
R
a
t
e
Chart 1a -Paid Occupancy Rate
$1
0
6
$1
3
7
$1
6
5
$1
4
0
$1
1
6
$1
0
8
$1
3
7
$2
5
0
$2
6
0
$3
0
5
$2
6
9
$1
7
6
$2
4
9
$1
0
8
$1
6
2
$1
5
3
$1
4
2
$1
3
0
$1
1
6
$1
5
6
$2
7
8
$2
5
5
$2
4
6
$2
3
3
$1
4
3
$2
3
9
$1
2
6
$2
9
6
$2
2
9
$2
3
7
$2
5
5
$1
2
3
$2
3
1
-1%
-16%
8%
-2%
-11%
-7%
-12%-10%
2%
24%
16%
23%
4%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
$0
$50
$100
$150
$200
$250
$300
$350
MayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarchAprilOn the Books Months Total
Pe
r
c
e
n
t
C
h
a
n
g
e
i
n
A
D
R
Av
e
r
a
g
e
D
a
i
l
y
R
a
t
e
Chart 1b -Average Daily Rate
$2
3
$6
3
$9
2
$8
2
$5
2
$3
7
$2
1
$7
9
$5
6
$7
8
$4
4
$4
$4
6
$2
1
$7
4 $7
9
$7
3
$4
5
$2
7
$2
1
$6
5
$4
8
$4
9
$3
5
$2
$3
6
$3
1
$1
4
5
$1
3
9
$1
8
4
$1
7
9
$2
9
$1
1
6
11%
-15%
16%12%17%
38%
-1%
22%16%
58%
26%
70%
26%
-40%
-20%
0%
20%
40%
60%
80%
100%
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
$200
MayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarchAprilOn the
Books
Months
Total
Pe
r
c
e
n
t
C
h
a
n
g
e
i
n
R
e
v
P
A
R
Re
v
P
A
R
Chart 1c -Revenue per Available Room
13%
1%8%14%
31%
48%
12%
34%
18%
40%
12%
38%
24%
-1%
-16%
8%
-2%
-11%-7%-12%-10%
2%
24%
16%
23%
4%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
May-14 vs.
May-13
Jun-14 vs.
Jun-13
Jul-14 vs.
Jul-13
Aug-14 vs.
Aug-13
Sep-14 vs.
Sep-13
Oct-14 vs.
Oct-13
Nov-14 vs.
Nov-13
Dec-14 vs.
Dec-13
Jan-15 vs.
Jan-14
Feb-15 vs.
Feb-14
Mar-15 vs.
Mar-14
Apr-15 vs.
Apr-14
On the
Books
Months
Total
% C
h
a
n
g
e
i
n
O
c
c
u
p
.
R
a
t
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&
A
D
R
Chart 1d -Percent Change in YTD Occupancy Rate & ADR (2014/15 YTD vs. 2013/14 YTD)
Percent Change in Occupancy Rate: YTD 2014/15 vs. YTD 2013/14
Percent Change in ADR: YTD 2014/15 vs. YTD 2013/14
Historic On the Books
Historic On theBooks
Historic On the Books
Historic On the Books
11/7/2014
Copyright (c) 2006 - 2014, DestiMetrics, LLC All Rights Reserved.
Confidential Information not for reproduction and protected by law. info@DestiMetrics.com www.DestiMetrics.com 2
RESERVATIONS ACTIVITY REPORT
SECTION 2 - SUMMER SEASON SUMMARY GRAPHS
2014 YTD (as of October 31, 2014) vs. 2013 YTD (as of October 31, 2013) vs. 2013 Historical
NOTE: This is not a forecast of bookings. Data represent transactions on the books as of the date noted above
CONFIDENTIAL INFORMATION: Reproduction or Further Distribution Prohibited
Period: Bookings as of April 30, 2007
Historic months total
0%0%22%46%55%59%
45%
34%15%31%22%27%16%2%19%20%46%51%51%
34%
23%13%23%18%19%14%2%15%
13%1%8%14%31%48%12%34%18%40%12%38%24%
-40%-20%0%20%40%60%80%100%
-40%-20%0%20%40%60%80%100%
MayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarchAprilOn the Books Month Total
Historic Actual (2013 Season)Data as of: October 31, 2014 (2014 Season)
Data as of: October 31, 2013 (2013 Season)Percent Change
Historic Forecast
Historic Forecast
Historic Forecast
37%
22%
46%
55%59%
45%
34%43%
20%
46%51%51%
34%
23%
37%
13%
1%8%14%
31%
48%
16%
-40%
-20%
0%
20%
40%
60%
80%
100%
-40%
-20%
0%
20%
40%
60%
80%
100%
MayJuneJulyAugustSeptemberOctoberSummer TotalOc
c
u
p
a
n
c
y
R
a
t
e
&
%
C
h
g
i
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O
c
c
u
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R
a
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Chart 2a -Paid Occupancy Rate
$1
0
6
$1
3
7
$1
6
5
$1
4
0
$1
1
6
$1
0
8
$1
3
3
$1
0
8
$1
6
2
$1
5
3
$1
4
2
$1
3
0
$1
1
6
$1
4
1
$1
4
1
-1%
-16%
8%
-2%
-11%
-7%-5%
-20%
-15%
-10%
-5%
0%
5%
10%
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
MayJuneJulyAugustSeptemberOctoberSummer Total
Pe
r
c
e
n
t
C
h
a
n
g
e
i
n
A
D
R
Av
e
r
a
g
e
D
a
i
l
y
R
a
t
e
Chart 2b -Average Daily Rate
$2
3
$6
3
$9
2
$8
2
$5
2
$3
7
$5
8
$2
1
$7
4 $7
9
$7
3
$4
5
$2
7
$5
2
$5
2
11%
-15%
16%12%17%
38%
10%
-40%
-20%
0%
20%
40%
60%
80%
100%
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
MayJuneJulyAugustSeptemberOctoberSummer Total
Pe
r
c
e
n
t
C
h
a
n
g
e
i
n
R
e
v
P
A
R
Re
v
P
A
R
Chart 2c -Revenue per Available Room
13%
1%
8%
14%
31%
48%
16%
-1%
-16%
8%
-2%
-11%-7%-5%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
May 14 vs May 13Jun 14 vs Jun 13Jul 14 vs Jul 13Aug 14 vs Aug 13Sept 14 vs Sept 13Oct 14 vs Oct 13Summer Total
%
C
h
a
n
g
e
i
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O
c
c
u
p
.
R
a
t
e
&
A
D
R
Chart 2d -Percent Change in YTD Occupancy Rate & ADR (2014 YTD vs. 2013 YTD)
Percent Chg in Occupancy YTD: 2014 vs 2013
Percent Chg in ADR YTD: 2014 vs 2013
Historicactuals
Historicactuals
Historic actuals
11/7/2014
Copyright (c) 2006 - 2014, DestiMetrics, LLC All Rights Reserved.
Confidential Information not for reproduction and protected by law. info@DestiMetrics.com www.DestiMetrics.com 3
RESERVATIONS ACTIVITY REPORT
SECTION 3 - WINTER SEASON SUMMARY GRAPHS
2014/15 YTD (as of October 31, 2014) vs. 2013/14 YTD (as of October 31, 2013) vs. 2013/14 Historical
NOTE: This is not a forecast of bookings. Data represent transactions on the books as of the date noted above
CONFIDENTIAL INFORMATION: Reproduction or Further Distribution Prohibited
Period: Bookings as of April 30, 2007
Historic months total
24%48%59%76%69%
24%
49%
22%
46%55%59%
45%
34%15%31%22%27%16%2%19%20%
46%51%51%
34%23%13%23%18%19%14%2%15%
13%1%8%14%31%48%
12%34%18%40%
12%
38%24%
-40%-20%0%20%40%60%80%100%
-40%-20%0%20%40%60%80%100%
MayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarchAprilOn the Books Month Total
Historic Actual (2013/14 season)Data as of October 31, 2014 (2014/15 season)
Data as of October 31, 2013 (2013/14 season)Percent Change
Historic Forecast
Historic Forecast
Historic Forecast
24%
48%
59%
76%69%
24%
49%
15%
31%
22%27%
16%
2%
19%13%
23%18%19%14%
2%
15%
12%
34%
18%
40%
12%
38%
24%
-40%
-20%
0%
20%
40%
60%
80%
100%
-40%
-20%
0%
20%
40%
60%
80%
100%
NovemberDecemberJanuaryFebruaryMarchAprilWinter Total
Oc
c
u
p
a
n
c
y
R
a
t
e
&
%
C
h
g
i
n
O
c
c
u
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R
a
t
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Chart 3a -Paod Occupancy Rate
$1
3
7
$2
5
0
$2
6
0
$3
0
5
$2
6
9
$1
7
6
$2
4
9
$1
5
6
$2
7
8
$2
5
5
$2
4
6
$2
3
3
$1
4
3
$2
3
9
$1
2
6
$2
9
6
$2
2
9
$2
3
7
$2
5
5
$1
2
3
$2
3
1
-12%-10%
2%
24%
16%
23%
4%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
$0
$50
$100
$150
$200
$250
$300
$350
NovemberDecemberJanuaryFebruaryMarchAprilWinter Total
Pe
r
c
e
n
t
C
h
a
n
g
e
i
n
A
D
R
Av
e
r
a
g
e
D
a
i
l
y
R
a
t
e
Chart 3b -Average Daily Rate
$2
1
$7
9
$5
6
$7
8
$4
4
$4
$4
6
$2
1
$6
5
$4
8
$4
9
$3
5
$2
$3
6
$3
1
$1
4
5
$1
3
9
$1
8
4
$1
7
9
$2
9
$1
1
6
-1%
22%16%
58%
26%
70%
26%
-20%
0%
20%
40%
60%
80%
100%
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
$200
NovemberDecemberJanuaryFebruaryMarchAprilWinter Total
Pe
r
c
e
n
t
C
h
a
n
g
e
i
n
R
e
v
P
A
R
Re
v
P
A
R
Chart 3c -Revenue per Available Room
12%
34%
18%
40%
12%
38%
24%
-12%-10%
2%
24%
16%
23%
4%
-20%
-10%
0%
10%
20%
30%
40%
50%
Nov 14 vs Nov 13Dec 14 vs Dec 13Jan 15 vs Jan 14Feb 15 vs Feb 14Mar 15 vs Mar 14Apr 15 vs Apr 14Winter Total
% C
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a
n
g
e
i
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O
c
c
u
p
.
R
a
t
e
&
A
D
R
Chart 3d -Percent Change in YTD Occupancy Rate & ADR (2014/15 YTD vs. 2013/14 YTD)
Percent Chg in Occupancy YTD: 2014/15 vs 2013/14
Percent Chg in ADR YTD: 2014/15 vs 2013/14
11/7/2014
Copyright (c) 2006 - 2014, DestiMetrics, LLC All Rights Reserved.
Confidential Information not for reproduction and protected by law. info@DestiMetrics.com www.DestiMetrics.com 4
RESERVATIONS ACTIVITY REPORT
SECTION 4 - FILL ANALYSIS
2014/15 Paid Occupancy Rate Pace (as of October 31, 2014) vs. 2013/14 Paid Occupancy Rate Pace (as of October 31, 2013) vs. same period 2013/14
NOTE: This is not a forecast of bookings. Data represent Paid Occupancy Rate on the books as of the date noted above
CONFIDENTIAL INFORMATION: Reproduction or Further Distribution Prohibited
Period: Bookings as of October 31, 2006
PAID OCCUPANCY RATE AS OF OCT 31 PAID OCCUPANCY RATESEP 30
Occupancy
Rate
Paid Occupancy
Rate
Occupancy
Rate
Paid Occupancy
Rate IncrementalIncrementalAbsolutePercent2013/14
as of as of Absolute as of as of Absolute Occupancy booked Occupancy booked Change in Change in Historic actual
Month of Occupancy:10/31/14 10/31/13 Change 09/30/14 09/30/13 Change during Oct. 2014 during Oct. 2013 Incremental Fill Incremental Fill**Occupancy
October 34.3%23.2%11.1%18.7%13.8%4.9%15.7%9.4%6.2%66.1%23.2%
November 14.9%13.3%1.6%7.7%6.0%1.8%7.2%7.4%-0.2%-2.2%24.3%
December 30.9%23.1%7.8%23.9%15.9%8.0%7.0%7.1%-0.1%-2.0%48.1%
January 21.7%18.4%3.3%16.8%13.7%3.1%4.9%4.6%0.3%6.0%59.3%
February 26.9%19.3%7.6%22.4%14.3%8.1%4.5%5.0%-0.4%-8.4%75.8%
March 16.1%14.4%1.7%14.1%10.2%3.9%2.0%4.3%-2.3%-52.9%68.6%
Total 24.1%18.7%5.4%17.2%12.3%4.9%6.9%6.3%0.5%8.6%49.2%
Supporting Table for Chart 4 & Change in Incremental Fill
INCREMENTAL OCCUP. BOOKEDCHG IN INCREMENTAL OCCUP.
(i.e. FILL DURING MONTH JUST ENDED)BOOKED (I.e CHANGE IN FILL)
**Results for "percent change in incremental fill" indicate how room nights booked during the month just ended compare to room nights booked during the same month in the prior year, for Paid Occupancy Rate in the
month just ended and for the upcoming five months (as well as the six-month period in total). These results provide an indication of the degree to which booking activity occurring during the month just ended was greater
or less than booking activity occurring in the same month a year ago -- i.e. a measure of the strength of booking activity occurring during the month just ended
“*Based on providing complete pacing data within a given month of Paid Occupancy Rate only. Results may differ from those presented elsewhere in report if property set differs.”
34%
15%
31%
22%
27%
16%
23%
13%
23%
18%
19%14%
19%
8%
24%
17%
22%
14%14%
6%
16%14%14%
10%
24.3%
48.1%
59.3%
75.8%
68.6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
OctoberNovemberDecemberJanuaryFebruaryMarch
Oc
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u
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a
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a
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Month of Occupancy
Chart 4 -Year over Year Fill Analysis
Paid Occupancy Rate as of 10/31/14
Paid Occupancy Rate as of 10/31/13
Paid Occupancy Rate as of 09/30/14
Paid Occupancy Rate as of 09/30/13
2013/14 Historic actual Occupancy
Historic On the Books
11/7/2014
Copyright (c) 2006 - 2014, DestiMetrics, LLC All Rights Reserved.
Confidential Information not for reproduction and protected by law. info@DestiMetrics.com www.DestiMetrics.com 5
RESERVATIONS ACTIVITY REPORT
SECTION 5a - SUPPORTING DATA TABLES
Bookings as of October 31, 2014
NOTE: This is not a forecast of bookings. Data represents Paid Occupancy Rate on the books as of the date noted above
CONFIDENTIAL INFORMATION: Reproduction or Further Distribution Prohibited
PAID OCCUPANCY RATE PAID OCCUPANCY RATE: YTD 2014/15 VS. YTD 2013/14
Occup. Rate as of:Occup. Rate as of: PercentHistoric Actual# of
October 31, 2014October 31, 2013 Change inOccup. RateProperties
Month of Paid Occupancy Rate (2014/15 & 2013/14)(2014/15 season)(2013/14 season)#YTD Occ. Rate(2013/14 season)in Sample
May 22.2%19.6%13.1%10
June 46.2%45.8%0.9%10
July 55.4%51.4%7.8%10
August 58.5%51.3%14.2%10
September 45.0%34.2%31.4%10
October Historic 34.3%23.2%47.8%9
November On the Books 14.9%13.3%12.0%24.3%9
December 30.9%23.1%33.9%48.1%9
January 21.7%18.4%18.2%59.3%9
February 26.9%19.3%39.6%75.8%9
March 16.1%14.4%11.6%68.6%9
April 2.4%1.7%38.2%23.9%9
Grand total 30.8%26.1%17.7%43.2%10
Historic Months Total43.2%37.2%16.2%37.2%10
On the Books Month Total18.6%15.0%24.4%49.4%9
AVERAGE DAILY RATE ADR: YTD 2014/15 VS. YTD 2013/14
ADR as of:ADR as of:PercentHistoric Actual# of
October 31, 2014October 31, 2013ChangeADRProperties
Month of Paid Occupancy Rate (2014/15 & 2013/14)(2014/15 season)(2013/14 season)in YTD ADR(2013/14 season)in Sample
May $106$108-1.4%10
June $137$162-16.0%10
July $165$1537.8%10
August $140$142-1.6%10
September $116$130-10.6%10
October Historic $108$116-6.6%9
November On the Books $137$156-12.2%$1268
December $250$278-9.9%$2968
January $260$2551.9%$2298
February $305$24624.2%$2378
March $269$23315.6%$2558
April $176$14323.0%$1239
Grand total $167$168-0.5%$19110
Historic Months Total$133$141-5.4%$14110
On the Books Months Total$249$2394.2%$2319
REVENUE PER AVAILABLE ROOM REVPAR: YTD 2014/15 VS. YTD 2013/14
RevPAR as of:RevPAR as of:PercentHistoric Actual# of
October 31, 2014October 31, 2013Change inRevPARProperties
Month of Paid Occupancy Rate (2014/15 & 2013/14)(2014/15 season)(2013/14 season)YTD RevPAR(2013/14 season)in Sample
May $23$2111.5%10
June $63$74-15.2%10
July $92$7916.3%10
August $82$7312.4%10
September $52$4517.4%10
October Historic $37$2738.1%9
November On the Books $21$21-1.2%$318
December $79$6521.8%$1458
January $56$4816.3%$1398
February $78$4958.4%$1848
March $44$3525.6%$1798
April $4$270.0%$299
Grand total $52$4516.1%$8310
Historic Months Total$58$5210.0%$5210
On the Books Months Total$46$3626.3%$1169
11/7/2014
Copyright (c) 2006 - 2014, DestiMetrics, LLC All Rights Reserved.
Confidential Information not for reproduction and protected by law. info@DestiMetrics.com www.DestiMetrics.com 6
RESERVATIONS ACTIVITY REPORT
SECTION 5b - SUPPORTING SUMMER DATA TABLES
Summer Bookings as of October 31, 2014
NOTE: This is not a forecast of bookings. Data represent transactions on the books as of the date noted above
CONFIDENTIAL INFORMATION: Reproduction or Further Distribution Prohibited
PAID OCCUPANCY RATE PAID OCCUPANCY RATE: YTD 2014 VS. YTD 2013
Occup. Rate as of:Occup. Rate as of: PercentHistoric Actual
October 31, 2014October 31, 2013 Change inOccup. Rate
Month of Paid Occupancy Rate (2014 & 2013)(2014 Season)(2013 Season) YTD Occ. Rate (2013 Season)
May 22.2%19.6%13.1%
June 46.2%45.8%0.9%
July 55.4%51.4%7.8%
August 58.5%51.3%14.2%
September 45.0%34.2%31.4%
October Historic Actuals 34.3%23.2%47.8%
Summer Total 43.2%37.2%16.2%37.2%
AVERAGE DAILY RATE ADR: YTD 2014 VS. YTD 2013
ADR as of:ADR as of:PercentHistoric Actual
October 31, 2014October 31, 2013ChangeADR
Month of Paid Occupancy Rate (2014 & 2013)(2014 Season)(2013 Season)YTD ADR(2013 Season)
May $106$108-1.4%
June $137$162-16.0%
July $165$1537.8%
August $140$142-1.6%
September $116$130-10.6%
October Historic Actuals $108$116-6.6%
Summer Total $133$141-5.4%$141
REVENUE PER AVAILABLE ROOM REVPAR: YTD 2014 VS. YTD 2013
RevPAR as of:RevPAR as of:PercentHistoric Actual
October 31, 2014October 31, 2013Change inRevPAR
Month of Paid Occupancy Rate (2014 & 2013)(2014 Season)(2013 Season)YTD RevPAR(2013 Season)
May $23$2111.5%
June $63$74-15.2%
July $92$7916.3%
August $82$7312.4%
September $52$4517.4%
October Historic Actuals $37$2738.1%
Summer Total $58$5210.0%$52
11/7/2014
Copyright (c) 2006 - 2014, DestiMetrics, LLC All Rights Reserved. Confidential
Information not for reproduction and protected by law. info@DestiMetrics.com www.DestiMetrics.com 7
RESERVATIONS ACTIVITY REPORT
SECTION 5c - SUPPORTING WINTER DATA TABLES
Winter Bookings as of October 31, 2014
NOTE: This is not a forecast of bookings. Data represent transactions on the books as of the date noted above
CONFIDENTIAL INFORMATION: Reproduction or Further Distribution Prohibited
PAID OCCUPANCY RATE PAID OCCUPANCY RATE: YTD 2014/15 VS. YTD 2013/14
Occup. Rate as of:Occup. Rate as of: PercentHistoric Actual
October 31, 2014October 31, 2013 Change inOccup. Rate
Month of Paid Occupancy Rate (2014/15 & 2013/14)(2014/15 season)(2013/14 season) YTD Occ. Rate(2013/14 season)
November 14.9%13.3%12.0%24.3%
December 30.9%23.1%33.9%48.1%
January 21.7%18.4%18.2%59.3%
February 26.9%19.3%39.6%75.8%
March 16.1%14.4%11.6%68.6%
April 2.4%1.7%38.2%23.9%
Winter Total 18.6%15.0%24.4%49.4%
AVERAGE DAILY RATE ADR: YTD 2014/15 VS. YTD 2013/14
ADR as of:ADR as of:PercentHistoric Actual
October 31, 2014October 31, 2013Change inADR
Month of Paid Occupancy Rate (2014/15 & 2013/14)(2014/15 season)(2013/14 season) YTD ADR(2013/14 season)
November $137$156-12.2%$126
December $250$278-9.9%$296
January $260$2551.9%$229
February $305$24624.2%$237
March $269$23315.6%$255
April $176$14323.0%$123
Winter Total $249$2394.2%$231
REVENUE PER AVAILABLE ROOM REVPAR: YTD 2014/15 VS. YTD 2013/14
RevPAR as of:RevPAR as of:PercentHistoric Actual
October 31, 2014October 31, 2013Change inRevPAR
Month of Paid Occupancy Rate (2014/15 & 2013/14)(2014/15 season)(2013/14 season)YTD RevPAR(2013/14 season)
November $21$21-1.2%$31
December $79$6521.8%$145
January $56$4816.3%$139
February $78$4958.4%$184
March $44$3525.6%$179
April $4$270.0%$29
Winter Total $46$3626.3%$116
11/7/2014
Copyright (c) 2006 - 2014, DestiMetrics, LLC All Rights Reserved. Confidential Information
not for reproduction and protected by law. info@DestiMetrics.com www.DestiMetrics.com 8
TOWN OF AVON CULTURE STATEMENT:
STRONG VALUES - HIGH PERFORMERS - PAY FOR PERFORMANCE
Pa
g
e
1
As employees of the Town of Avon, our workplace culture focuses on our own behaviors and skills that are
necessary to ensure excellence in providing the public infrastructure and services for the support of private
sector business operations and needs of our citizens and guests to go about their daily lives with ease and
security.
Town of Avon employees know that we work for a monopoly with no competitor businesses offering the same
comprehensive services that we currently provide. We are keenly aware that each function of the Town can be
outsourced to a private sector business or to another governmental agency. It is this “competitive”
awareness, which causes us to be highly efficient and effective in our work and in the expenditure of Town
resources. We are confident that we are the most qualified and cost effective provider of municipal
infrastructure and services.
We maintain our competitive position through a culture of strong values and consistently high performing
employees.
VALUES: I, as a member of the Town of Avon team, fully understand and successfully practice these high
ethical values and behaviors:
Honesty & Accountability – I am known for my candor and directness. I am quick to admit my mistakes.
I am self-disciplined, self-aware and critically reflective for self-improvement. I am truthful, honest,
candid and expect the same from others.
Integrity & Communication – I fully support open and transparent communication of information and
ideas and, therefore, do not rely upon, promote or participate in innuendo, rumors or gossip. I treat
people with respect and act with the utmost integrity in all situations. I honor confidential information
and am disciplined with that privilege. I am a skilled listener so I can better understand and react
appropriately. I am poised in stressful situations.
Courage – I am willing to express my individual opinion, in a respectful and professional manner, even
when it challenges the acceptable norm. I question actions inconsistent with our culture and values. My
ideas and comments are expected to add value to decisions.
Passion – I inspire others with my drive for excellence and exemplify the practice of kindness and
compassion. I care intensely about Avon’s success and readily celebrate gains. I am proud to represent
the “Heart of the Valley” while I strive to be better than I was yesterday.
Judgment – I make wise decisions and can think strategically despite uncertainty. I can state clearly
what I am doing and the benefit of the work. As I gain knowledge and experience, I am granted greater
freedom in decision-making.
Diversity – I embrace and appreciate that each person brings his or her own ideas, experiences, culture,
knowledge, skills and opinions to interactions. I build a stronger organization by engaging this diversity.
I do not discriminate and do not tolerate discriminatory behavior in others.
HIGH PERFORMERS: We employ high performers in every position because we know talented, innovative
high performers accomplish more, make fewer errors, and do not require a plethora of rules and procedures or
layers of approvals to do his or her job exceptionally well. High performers are leaders of the workplace
culture, scrupulously honest and genuinely committed to helping each other to be great. They are respected
and learn from each other. As a high performing employee, I consistently demonstrate:
Collaboration – I am important to the thinking and decision-making process and the work done. I insist
on inclusivity and work hard to break down barriers for the best ideas. I recognize that collaboration
may take more time and brings forth a variety and diversity of ideas and viewpoints, which are needed
to ensure that the right decisions are made. I am given the context in which to work and to participate
in decision-making. I collaborate across departments and have a sense of shared responsibility.
EXHIBIT F
TOWN OF AVON CULTURE STATEMENT:
STRONG VALUES - HIGH PERFORMERS - PAY FOR PERFORMANCE
Pa
g
e
2
Camaraderie – I am responsible for the enjoyable, friendly, interconnected atmosphere and good-
humored tone of the workplace. I have a key role in ensuring that my peers want to be at work every
day. I am always approachable, polite and well-mannered. I express genuine gratitude to my peers and
others for the work and privileges provided through my employment. I do not create conflict through
my behavior. I know that situations outside of work legitimately influence moods and attitudes, but I
leave these outside impacts at the door. I bring my best energy and spirit into work.
Work Ethic – I accomplish amazing amounts of important work each day. I am known for valuable
results and my colleagues can always rely on me. I am self-motivated and highly disciplined. I am
efficient and productive with sustained top-level work.
Curiosity, Creativity & Innovation – I am an eager learner. I am attentive and can discover practical
solutions to difficult problems. I think in a manner that sees better approaches that prove useful. I take
pride in minimizing complexity and finding ways to simplify processes so the work of the town is
performed without waste.
Selflessness – My ego is not my amigo. I seek what is best for Avon, rather than what is best for my
division or myself. I identify inefficiencies and I promote a more productive workplace. I make time to
help colleagues and see how I can be helpful when and wherever I can. I am responsible for the unity of
our employees and work towards the ultimate success of myself, my co-workers and the Town.
Decision-making Authority & Risk-taking – As I learn my job and invest in my own growth, I am granted
greater freedom to make decisions in the work and manner of work done. I recognize written rules and
procedures, but I am encouraged to make independent decisions. I am pleased to belong to a culture
that is committed to training, contextual understanding and support for measured risk-taking so that
new approaches can be tested. Supervisors articulate and inspire around strategies and expected
results.
PAY FOR PERFORMANCE: We are honest about only employing talented and high performing individuals.
Salary & Development – We foster professional development. We are committed to paying the highest
competitive “top-of-the-range” salary within the first five years of employment. However, employees
understand that unforeseen events can occur and salaries may become tied to these events; this can
affect the rate at which “top-of-the-range” salaries are implemented. Some positions will see greater
financial gains depending on these markets. The market analysis is done on an annual basis.
Retention & Promotion – We only retain employees who we know we would fight to keep, if they were
offered another similar job elsewhere. We understand and support someone leaving Avon for an
opportunity that we could not offer him or her. Promotions into management only happen when there
is a need for a management position and the person being promoted is a superstar in his or her current
position.
As a self–reflecting, dynamic organization, we are committed to continuously reviewing our culture to ensure
that we maintain our strong values, high performance and competitive pay.
STRONG VALUES - HIGH PERFORMERS - PAY FOR PERFORMANCE
RECREATION CENTER AD - BEFORE REBRANDING RECREATION CENTER AD - NEW BRAND LOOK
EXHIBIT H
Town of Avon
Special Event Schedule
Legend
SIGNATURE EVENTS
MAJOR ATHLETIC EVENTS
POTENTIAL DATES FOR FUTURE EVENTS
NON-EVENT WEEKEND*(summer only)
*Note: There are only 3 non-event weekends in the summer (June – August).
December, January, February & March
Winter Season (high tourism)
Date Name Location
December 5, 2014 Après Avon, A Grand Opening Main Street Mall
January, 2015 Social Art Series TBD
February 2 – 15, 2015 Audi Winter Driving Experience Performance Pavilion / Park
February 3 – 14, 2015 Après Avon, 2015 AWSC Main Street Mall
February 20 - 22 Winter Wonder Grass Performance Pavilion / Park
February, 2015 Social Art Series TBD
March, 2015 Social Art Series TBD
December 4, 2015 Winter Market Main Street Mall
December 11, 2015 Winter Market Main Street Mall
December 18, 2015 Winter Market Main Street Mall
January 8, 2016 Winter Market Main Street Mall
January 15, 2016 Winter Market Main Street Mall
January 22, 2016 Winter Market Main Street Mall
January 29, 2016 Winter Market Main Street Mall
February 5, 2016 Winter Market Main Street Mall
February 12, 2016 Winter Market Main Street Mall
February 19, 2016 Winter Market Main Street Mall
February 26, 2016 Winter Market Main Street Mall
March 4, 2016 Winter Market Main Street Mall
March 11, 2016 Winter Market Main Street Mall
March 13 – 15, 2016 New Event Performance Pavilion / Park
March 18, 2016 Winter Market Main Street Mall
March 25, 2016 Winter Market Main Street Mall
April & May
Spring Season (low tourism)
Date Name Location
April, 2015 Social Art Series TBD
May 22 – 24, 2015 New Event - Hold Performance Pavilion / Park
May, 2015 Social Art Series Main Street Mall / Pavilion
EXHIBIT I
June, July & August
Summer Season (high tourism)
Date Name Location
June 5 – 7, 2015 Non-event weekend Performance Pavilion / Park
June 12 – 14, 2015 New Event - Hold Performance Pavilion / Park
June, 2015 Social Art Series Main Street Mall/ Pavilion
June 15 – 18, 2015 Lacrosse Tournament Nottingham Park
June 19 – 21, 2015 Reds, Whites & Brews Performance Pavilion / Park
June 26 -28, 2015 Non-event weekend Performance Pavilion / Park
June 25, 2015 BC Rodeo Rodeo Grounds
July 2, 2015 BC Rodeo Rodeo Grounds
July 3, 2015 Salute to the USA Performance Pavilion / Park
July 6, 2015 Dunk-n-Dash Nottingham Park
July 9, 2015 BC Rodeo Rodeo Grounds
July 10 – 12, 2015 Triple Bypass Nottingham Park
July 13, 2015 Dunk-n-Dash Nottingham Park
July 2015 Social Arts Series Main Street Mall/ Pavilion
July 16, 2015 BC Rodeo Rodeo Grounds
July 17, 2015 Market on the Mall Main Street Mall
July 18, 19 2015 XTERRA Nottingham Park
July 20, 2015 Dunk-n-Dash Nottingham Park
July 23, 2015 BC Rodeo Rodeo Grounds
July 24, 2015 Market on the Mall Main Street Mall
July 25, 2015 Angels in Action Nottingham Park
July 25 -26, 2015 Art Festival Hold Performance Pavilion /
Park/Mall
July 27, 2015 Dunk-n-Dash Nottingham Park
July 30, 2015 BC Rodeo Rodeo Grounds
July 31 & August 1, 2015 Bec Tri Sprint Triathlon Nottingham Park
July 31, 2015 Market on the Mall Main Street Mall
August 3, 2015 Dunk-n-Dash Nottingham Park
August 6, 2015 BC Rodeo Rodeo Grounds
August 7-9, 2015 New Event - Hold Performance Pavilion / Park
August 2015 Social Arts Series Main Street Mall/ Pavilion
August 15, 2015 America Cup Fly Fishing Nottingham Park
August 14 – 16, 2015 Flavors of Colorado Performance Pavilion / Park
August 21, 2015 Market on the Mall Main Street Mall
August 21 – 23, 2015 Non-event weekend Performance Pavilion / Park
August 28, 2015 Market on the Mall Main Street Mall
September, October & November
Fall Season (low tourism)
Date Name Location
September 4, 2015 Market on the Mall Main Street Mall
September 4 – 5, 2015 Walking Mountains Film Festival Performance Pavilion / Westin
September 11 – 13, 2015 Latin Music Festival - Hold Performance Pavilion / Park
September 2015 Social Art Series Main Street Mall/ Pavilion
September 25 – 27, 2015 Man of the Cliff Nottingham Park
October 3 & 4 , 2015 Vail Valley Soccer Tournament Nottingham Park
Page 1 of 3
Page 1 of 3
Exhibit J
2014-15 Community/Special Event Funding: Requests and Recommendations
Entity Program/Event
Bu
d
g
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t
201
4
Re
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s
t
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d
201
5
Co
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c
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D
i
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Sep
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b
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2
3
Bu
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2
0
1
5
2015 Proposed Funding Notes
ECONOMIC DEVELOPMENT: REGIONAL PROGRAMS
Vail Valley
Partnership
Regional Economic
Development and Group
Sales Efforts
$ 15,000 $ 25,000 $ 15,000 $ 15,000
Contingent upon meeting all the requirements of the 2014 request,
and meeting with the Town of Avon Director of Economic Initiatives
six times in the 2015 year to further the economic initiatives of Avon.
Vail Leadership
Institute
Business Base Camp
operation in Avon,
business recruitment
through scholarship
program
$ 12,500 $ 54,900 $ 17,500 $ 17,500
$7,500 for continued support of Base Camp operations with trade in
scholarships for TOA employee leadership development within
existing VLI programs, $10,000 for general scholarships to attract
businesses to Avon with the stipulation that the businesses receiving
scholarships are mutually agreed upon between the TOA and VLI.
Vail Leadership
Institute
Rent subsidy to bring
Investment Fund (1.2
million)Attraction to
Avon with a focus on
outdoor tech based
companies
$ 10,000 $ 10,000 $ 10,000
Contingent upon acquisition of 1.2M investment fund intended to
invest in and accelerate outdoor tech based companies. Subsidy for
office space in Avon.
EGE Air Alliance Regional Air Service $ 30,000 $ 30,000 $ 20,000 $ 20,000
2015 funding contingent upon TOA receiving 2015 Study as a
deliverable for 2014 funding. 20K level to allow EGE Air Alliance to
find alternative funding sources to make added air service (Houston -
Eagle Vail or other added route) sustainable.
$ 62,500 $ 62,500 SUB-TOTAL: ECONOMIC DEVELOPMENT -
REGIONAL PROGRAMS
Use of Funds: Regional Economic Development Plan Implementation. Business recruitment and retention, and special event promotion.
Use of Funds: Business recruitment and retention
ECONOMIC DEVELOPMENT: REGIONAL PROGRAMS
Use of Funds: Seed funds for attraction of additional funds
Use of Funds: Investment fund attraction to Avon - Base Camp location
Page 2 of 3
Page 2 of 3
Exhibit J
2014-15 Community/Special Event Funding: Requests and Recommendations
Entity Program/Event
Bu
d
g
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t
201
4
Re
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s
t
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201
5
Co
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c
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D
i
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c
t
i
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n
Sep
t
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m
b
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r
2
3
Bu
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t
2
0
1
5
2015 Proposed Funding Notes
Walking Mountains
Sustainable Film
Series
Sustainable Community
Film Series $ 1,500 $ 7,500 $ 7,500 $ 7,500 Wild & Scenic Film Series
Radiate Live Reds, White, & Brews $ 15,000 $ 17,500 $ 10,000 $ 6,000 Recommend $6,000 cash and $4,000 in kind support for 10K total.
Event will be moving to a new weekend.
Beaver Creek Rodeo $ 2,500 $ 5,000 $ 5,000 $ 5,000 Continued support of this annual event series held in Avon
Vilar Performing
Arts Center Vilar programming $ - $ 35,000 $ 10,000 $ 10,000
Develop programming mutually beneficial to the Town of Avon and
the Vilar Center to extend reach of both brands. Priority projects that
tie Avon activations at the performance pavilion to the Vilar
Performing Arts Center will be given highest priority. Funds set aside
for development of this programming.
Alpine Arts Center Social Art Series $ - $ 36,000 $ 14,400 $ 14,400
Funding for Social Art Series, Option 2 presented. Funding contingent
upon AAC finding location in Avon for winter series, locate summer
series on pedestrian mall in summer. Payment 1/2 up front, 1/2 after
successful completion of winter series. No in kind recommended.
Recommended additional consideration up to $5,600 to help secure
location and rental of equipment.
$ 46,900 $ 42,900
Use of Funds: General operations and marketing of the event including Avon name recognition
SUB-TOTAL: ECONOMIC DEVELOPMENT:
SPECIAL EVENTS IN AVON - MUSIC & FILM &
ART
ECONOMIC DEVELOPMENT: OUTSIDE PRODUCERS: SPECIAL EVENTS IN AVON - MUSIC & FILM & ART
Use of Funds: Management, film procurement, screening costs, marketing & materials.
Use of Funds: Rodeo event - 7 high summer Thursday nights
Use of Funds: Possible underwriting of a performance series
Use of Funds: Possible underwriting of a performance series
Page 3 of 3
Page 3 of 3
Exhibit J
2014-15 Community/Special Event Funding: Requests and Recommendations
Entity Program/Event
Bu
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201
4
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s
t
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201
5
Co
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c
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c
t
i
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n
Sep
t
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m
b
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2
3
Bu
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e
t
2
0
1
5
2015 Proposed Funding Notes
Vail Valley
Charitable Fund Bec Tri Triathlon $ 2,500 $ 3,000 $ 3,000 $ 3,000 Continued support of this annual sporting event is recommended
Team Evergreen Triple Bypass Bike Ride $ 2,500 $ 5,500 $ 5,500 $ 3,000 Continued support of this annual sporting event at
$3000 cash, $2,500 in kind for 5.5K total
Beaver Creek XTERRA $ 2,500 $ 2,500 $ 2,500 $ 2,500 Continued support of this annual sporting event
America Cup Juniors Fly Fishing
Championship $ 5,000 $ 5,000 $ 5,000 Funding is contingent upon the event being held in Avon at
Nottingham Lake or the Eagle River.
Vail Valley Soccer
Club
In kind request only - use
of field $ 1,240 $ 1,240 In kind use of the H.A. Nottingham soccer field and limited other in
kind services
Vail Valley
Foundation
FIS Men's Birds
of Prey $ 40,000 $ 50,000 $40,000 $40,000
Funding contingent upon Avon receiving specific benefits and rights
as a sponsor, including other agreed activations (e.g. banners in
Avon.)
$ 47,500 $ 57,240 $53,500
Use of Funds: General event operations
Use of Funds: General event operations for local community
Use of Funds: General event operations - generates overnight accommodation stays
ECONOMIC DEVELOPMENT: OUTSIDE PRODUCERS: SPECIAL EVENTS IN AVON - SPORTS
Use of Funds: General event operations
Use of Funds: General operations and marketing of the event
Use of Funds: General event operations - race starting point
SUB-TOTAL: ECONOMIC DEVELOPMENT:
SPECIAL EVENTS IN AVON - SPORTS
FISCAL YEAR 2014
FINANCIAL REPORT
November 25, 2014
______________________________________________________________________________________
1. Fiscal Year 2014 Financial Report Cover Memo
2. Sales and Accommodations Tax Reports – September 2014
3. Real Estate Transfer Tax Report and Monthly Detail – October 2014
4. General Fund Year-To-Date Expenditures- October 2014
5. Fleet Maintenance Fund Year-To Date Expenditures- October 2014
6. Transit Fund Year-To Date Expenditures- October 2014
7. DestiMetrics Executive Summary- October 2014
TOWN COUNCIL REPORT
To: Honorable Mayor Rich Carroll and Avon Town Council
From: Kelly Huitt, Budget Analyst
Date: December 2, 2014
Re: Fiscal Year 2013 Financial Report – September/October 2014
Revenues:
SALES TAX
• Sales tax revenue for the month of September is up $70,653.71 or 14.68% compared to September 2013, and up 12.31% compared to the monthly budget. This increase includes $62,271 from new businesses, and after adjusting for new business growth, 1.76% is the actual gain in revenue for the month. Year-to-date sales tax
from new businesses makes up 52.25% of total growth. September 2014 sales tax revenue is the highest ever
for the month of September.
• September collections are up compared to 2013 for all industries except Miscellaneous Retail at ($527.45) or (1.31%) and Service related businesses at ($12,034.73) or (33.24%). The slight decrease in Miscellaneous Retail is a combination of a business closure in this industry offset by a new wholesale distributor paying
quarterly. As evident in the table below, growth from existing businesses in this category is down (42.58%)
while growth from new business has increased 41.26% for the month. The Other business category has
increased 46.89% or $37,848 this September, of which $36,374 comes from new business and is also buoyed by quarterly payers. Revenue from Home/Garden is up 44.85% or $15,378 for the month, which can be mostly attributed to growth from existing business.
2013/2014 Growth Growth
Variance Existing Business New Business
Home/Garden $15,378.11 38.68%6.17%
Grocery, Specialty, Health 9,405.96 8.33%0.00%
Liquor Stores 988.05 5.29%0.00%
Sporting Goods Retail/Rental 2,637.76 3.87%8.14%
Miscellaneous Retail (527.45)-42.58%41.26%
Accommodations 6,207.31 13.34%0.15%
Restaurants/Bars 10,750.25 7.51%5.23%
Other 37,848.45 1.83%45.06%
Service Related (12,034.73)-35.81%2.57%
Total $70,653.71 1.76%13.10%
Category
Monthly Totals
ACCOMMODATIONS TAX
• Accommodations tax revenue for September is up $6,178.79, or 13.83% compared to September 2013, and up
10.55% compared to the monthly budget. Year-to-date accommodations tax is up 8.17% compared to 2013
and 5.05% compared to the budget.
• September accommodations tax collections are up for Vacation Rentals and Hotels at 220.63% and 10.33%, respectively while Timeshares are down (19.48%). The large increase in revenue from Vacation Rentals is
partially from a delinquent payment made in September for a past period.
REAL ESTATE TRANSFER TAX
• 2014 real estate transfer tax collections for October equal $178,044.24. This is a 4.83% increase from October 2013, and 16.92% over the monthly budget.
Expenditures:
• General Fund expenditures at the end of October are 79.83% of the budgeted amounts.
• Fleet expenditures to date are at 78.56% of the total budget.
• Transit funds are 67.42% spent compared to the annual appropriation.
DestiMetrics:
• Avon’s occupancy was at 34.30% for the month of October, which is a 47.8% increase over October 2013.
The average daily rate was down (6.6%) while RevPAR was up at 38.1% above 2013.
• November’s anticipated occupancy is 14.9%, a 12.0% increase compared to 2013. November’s anticipated average daily rate and RevPAR are both down at (12.2%) and (1.2%).
• Looking back at the past six months, occupancy was up 16.2%, while average daily rate was down (5.4%) and
revenue per average room night increased 10.0% over 2013.
• Projected occupancy for the upcoming six months on the books is 24.4% higher than 2013 at 18.6%. The outlook for average daily rate is up 4.2%.
• Rooms booked during October 2014 for arrival October – March has increased by 8.6% compared to rooms
booked during October 2013 for arrival in the following six months.
TOWN OF AVON
SALES TAX WORKSHEET
2014 Actual vs. Budget
Budget YTD Collections Budget % of change
2009 2010 2011 2012 2013 2014 2014 Variance from 2013
January 552,648.47$ 515,009.18$ 511,040.76$ 519,784.89$ 677,943.78$ 693,355$ 638,863.27$ (54,491.56)$ -5.76%
February 516,349.68 504,752.59 532,903.25 533,546.48 636,702.27 651,176 673,722.03 22,546.21 5.81%
March 536,913.42 620,937.20 665,532.70 643,910.29 720,267.31 736,640 793,301.96 56,661.50 10.14%
April 319,833.51 309,937.09 305,269.73 304,220.84 307,407.13 314,395 381,839.56 67,444.43 24.21%
May 267,960.76 242,830.16 236,424.93 270,082.79 309,938.72 316,984 340,332.28 23,348.02 9.81%
June 396,066.29 377,920.42 406,828.27 430,588.57 490,329.18 501,475 538,517.31 37,041.94 9.83%
July 409,956.20 421,975.98 452,873.44 472,215.40 537,479.66 549,698 570,959.86 21,262.18 6.23%
August 374,965.99 361,702.25 419,977.29 455,439.86 504,332.25 515,797 547,085.80 31,289.04 8.48%
September 350,585.25 359,139.22 391,546.49 424,793.75 475,362.88 486,169 546,016.59 59,847.74 14.86%
October 286,412.11 288,859.84 299,193.35 341,711.43 356,925.96 365,040
November 281,696.02 284,528.70 301,407.41 336,060.63 362,460.94 370,700
December 786,701.84 818,360.74 921,815.61 852,868.64 981,917.79 1,004,239
Total 5,080,089.54$ 5,105,953.37$ 5,444,813.23$ 5,585,223.57$ 6,361,067.87$ 6,505,668$ 5,030,638.66$ 264,949.50$ 7.96%
Actual Collections
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
$550,000
2010 2011 2012 2013 2014
Year
Sales Tax Collections for September
TOWN OF AVON
SALES TAX WORKSHEET
2014 Actual vs. Budget
$1,200,000
$1,500,000
$1,800,000
$2,100,000
$2,400,000
$2,700,000
$3,000,000
$3,300,000
$3,600,000
$3,900,000
$4,200,000
$4,500,000
$4,800,000
$5,100,000
2010 2011 2012 2013 2014
YTD Sales Tax Collections
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
$550,000
$600,000
$650,000
$700,000
$750,000
$800,000 Sales Tax Monthly Comparison 2012-2014
2012
2013
2014
TOWN OF AVON
ACCOMMODATIONS TAX WORKSHEET
2014 Actual vs. Budget
Budget YTD Collections Budget % of change
2009 2010 2011 2012 2013 2014 2014 Variance 2013
January 84,919.00$ 87,938.84$ 85,233.73$ 90,118.88$ 108,508.43$ 111,733$ 129,851.78$ 18,119.08$ 19.67%
February 83,502.22 99,336.34 114,035.90 106,016.32 137,503.61 141,589 150,317.06 8,727.60 9.32%
March 84,909.85 105,518.15 122,145.16 115,043.42 153,208.80 157,761 168,597.39 10,836.07 10.04%
April 26,821.29 26,496.88 26,214.58 20,786.24 26,494.49 27,282 31,626.02 4,344.26 19.37%
May 19,090.36 12,425.51 15,152.82 16,664.44 24,527.17 25,256 21,961.97 (3,294.01) -10.46%
June 34,439.33 32,857.68 49,999.66 56,012.17 66,578.91 68,557 54,232.23 (14,325.04) -18.54%
July 47,864.32 51,170.82 62,928.07 66,726.73 73,008.92 75,178 81,083.01 5,904.67 11.06%
August 39,155.19 42,188.56 52,037.55 58,358.93 67,688.07 69,699 71,044.33 1,344.94 4.96%
September 21,134.69 30,090.34 35,521.81 42,245.24 44,661.37 45,988 50,840.16 4,851.70 13.83%
October 17,043.78 20,614.06 21,801.56 25,879.51 27,154.53 27,961
November 15,268.58 20,582.47 24,971.33 22,786.42 28,171.04 29,008
December 96,847.30 98,561.90 135,984.00 112,759.02 131,361.43 135,265
Total 570,995.91$ 627,781.55$ 746,026.17$ 733,397.32$ 888,866.77$ 915,279$ 759,553.95$ 36,509.26$ 8.17%
Actual Collections
-
10,000.00
20,000.00
30,000.00
40,000.00
50,000.00
60,000.00
2010 2011 2012 2013 2014
Accommodations Tax Collections for September
Town of Avon
Real Estate Transfer Tax
October 2014 Collections Detail
Budget YTD Collections $ change % of change
2009 2010 2011 2012 2013 2014 2014 2013 2013
January 34,468.00$ 237,133.00$ 57,540.00$ 50,204.00$ 22,535.00$ 72,955$ 85,126.74$ 62,591.74$ 277.75%
February 95,703.38 362,719.22 230,705.50 41,750.07 55,872.69 142,823 562,219.70 506,347.01 906.25%
March 6,023.70 284,243.65 187,099.47 84,760.49 125,927.64 124,906 50,375.06 (75,552.58) -60.00%
April 92,238.95 210,185.30 249,482.30 219,195.80 144,437.80 166,202 197,656.36 53,218.56 36.85%
May 37,803.12 112,431.30 187,668.62 270,170.12 121,784.12 132,494 183,745.60 61,961.48 50.88%
June 365,324.28 66,271.14 49,606.58 169,040.47 90,309.74 134,436 220,009.15 129,699.41 143.62%
July 208,800.24 63,509.36 46,707.37 71,057.40 386,434.78 140,963 141,051.52 (245,383.26) -63.50%
August 87,827.30 88,823.40 106,785.21 232,505.93 97,579.70 111,375 154,032.32 56,452.62 57.85%
September 159,877.84 159,861.96 140,876.56 96,389.34 157,010.67 129,619 267,886.92 110,876.25 70.62%
October 205,537.52 222,575.20 64,005.33 176,889.62 169,839.80 152,280 178,044.24 8,204.44 4.83%
November 131,944.57 115,654.16 98,057.44 150,549.86 112,491.82 110,500
December 336,431.50 236,117.45 198,448.03 145,134.57 83,382.60 181,447
Total 1,761,980.40$ 2,159,525.14$ 1,616,982.41$ 1,707,647.67$ 1,567,606.36$ 1,600,000$ 2,040,147.61$ 668,415.67$ 48.73%
Budget 1,600,000$
Variance, Favorable (Unfavorable)440,147.61
Actual Collections
$-
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
$1,200,000.00
$1,400,000.00
$1,600,000.00
$1,800,000.00
$2,000,000.00
2010 2011 2012 2013 2014
YTD Real Estate Transfer Tax Collections
Town of Avon
Real Estate Transfer Tax
October 2014 Collections Detail
Purchaser Name Property Amount Received
Balance Forward 1,862,103.37$
Title Co of Rockies - Forenza Investments Liftview #D-303 4,440.00
Title Co of Rockies Christie Lodge CL#53 2,553.00
Land Title - Elsey Benchmark Condos #A9 50.00
Title Co of Rockies Mountain Vista #14-43 1,740.00
Chicago Title Westin Riverfront #14-42 873.80
Land Title - McCaffrey Avon Crossing #4-212 3,370.00
Heritage Title - Reisinger 2395 Saddle Ridge Lp 17,400.00
Land Title - Doyle Canyon Run #C-103 11,200.00
SD Merritt and Assoc - Li Mtn Vista #1722 & 1724, wk 10 349.96
SD Merritt and Assoc - Li Mtn Vista #1522 & 1524, wk 21 119.50
Title Co of Rockies Christie Lodge CL#52 2,004.00
Title Co of Rockies Mtn Vista #14-42 2,032.00
Stewart Title - Wyse Sunflower Townhomes #1 4,900.00
Land Title - Forenza Investments Sunridge Phase II #F-101 4,200.00
Land Title - Coleman 5768 Wildridge Rd E #B 17,800.00
Land Title - Forenza Investments Sunridge Phase II #C-102 4,300.00
Chicago Title - Prata Mtn Vista #1302 and 1304, wk 50 50.00
Chicago Title - Prata Mtn Vista #1612 and 1610, wk 10E 5.00
Chicago Title - Walter Mtn Vista #1422 and 1424, wk 30E 7.50
Chicago Title - Hunsinger Mtn Vista #1201 and 1203, wk 42O 1.95
Chicago Title - Parker Mtn Vista #1506 and 1508, wk 23E 7.50
Chicago Title - Richardson Mtn Vista #1714 and 1716, wk 35E 7.50
Chicago Title Westin Riverfront #14-41 454.00
Stewart Title - Jones Greenbrier Condo #C-24 5,400.00
Land Title - Patchett Sunridge #D-209 4,540.00
Land Title - Kobs Falcon Pointe #411-21, 411-41, 206-45, 106-45 78.80
Land Title - McGehee Falcon Pointe #410, wk 52 30.00
Stewart Title - Esserman and Nowak Brookside #102 15,900.00
Title Co of Rockies Christie Lodge CL#51 2,927.90
Title Co of Rockies Mountain Vista #14-41 1,304.00
Chicago Title Mountain Vista #1610 and 1612, wk 6O 5.00
Title Co of Rockies - Johnson Avon Lake Villas #N-4 2,820.00
Land Title - Forenza Investments Snowberry Townhomes #B 7,770.00
Land Title - Forenza Investments Snowberry Townhomes #C 6,780.00
Land Title - Baer Barrancas/Metcalf Lofts #K-31 1,600.00
Land Title - McDonald and Lambourn Sunridge Phase II #B-204 4,900.00
Chicago Title Westin #14-39 138.00
Chicago Title Westin #14-40 138.00
Chicago Title Mtn Vista #14-34 146.50
Chicago Title Mtn Vista #14-36 43.83
Stewart Title - Osterbrock Canyon Run #G-302 9,300.00
Title Co of Rockies Mtn Vista #14-40 1,560.00
Title Co of Rockies - Smith Chapel Square #BR-302 8,300.00
Title Co of Rockies - Gilman Avon Lake Villas #K-4 6,700.00
Town of Avon
Real Estate Transfer Tax
October 2014 Collections Detail
Title Co of Rockies Christie Lodge CL#50 2,651.00
Land Title - Vergara-Schaefer Avon Crossing #4-201 3,300.00
Land Title - Bradford The Orchard #B 4,400.00
Land Title - Kuznetsova Snowberry Townhomes #A 4,100.00
Land Title - Barton Falcon Pointe #104, wk 22 63.80
Heritage Title - Jordan Sunridge Phase II #H-202 1,300.00
Title Co of Rockies Christie Lodge CL#49 2,120.00
Title Co of Rockies Mtn Vista #14-39 1,861.70
Total September Revenue 178,044.24
Total YTD Revenue 2,040,147.61
Total 2014 Budget 1,600,000.00
Variance, Favorable (Unfavorable)440,147.61$
Dept./Div.2014 Encumbrances Year To Date Available
Number Description Budget Outstanding Expenditures Balance YTD/Budget
General Government:
Legislative:
111 Mayor and Town Council 578,920$ -$ 496,083$ 82,837$ 85.69%
112 Boards and Commissions 15,299 - 9,396 5,903 61.42%
113 Town Attorney 155,000 26,116 145,872 (16,988) 110.96%
115 Town Clerk 153,927 6,301 135,956 11,670 92.42%
Total Legislative 903,146 32,417 787,307 83,422 90.76%
Judicial:
121 Municipal Court 98,235 8,939 72,902 16,394 83.31%
Executive:
131 Town Manager 294,403 243 208,918 85,242 71.05%
132 Human Resources 229,806 781 174,989 54,036 76.49%
133 Community Relations 111,569 105 85,476 25,988 76.71%
Total Executive 635,778 1,129 469,383 165,266 74.01%
Finance Department:
141 Finance 741,372 6,211 575,522 159,639 78.47%
143 Information Systems 337,296 22,095 255,297 59,904 82.24%
149 Nondepartmental 290,998 9,177 257,370 24,451 91.60%
Total Financial Administration 1,369,666 37,483 1,088,189 243,994 82.19%
Total General Government 3,006,825 79,968 2,417,781 509,076 83.07%
Community Development:
212 Planning 245,489 5,977 185,833 53,679 78.13%
213 Building Inspection 127,353 - 101,416 25,937 79.63%
214 Economic Development 111,605 3,697 77,185 30,723 72.47%
Total Community Development 484,447 9,674 364,434 110,339 77.22%
Police Department:
311 Administration 553,701 8,370 428,883 116,448 78.97%
312 Patrol 1,964,620 14,752 1,645,582 304,286 84.51%
313 Investigations 221,354 163 182,649 38,542 82.59%
Total Police 2,739,675 23,285 2,257,114 459,276 83.24%
Public Works:
412 Engineering 219,703 2,338 172,711 44,654 79.68%
413 Roads and Bridges 1,377,518 27,467 1,025,018 325,033 76.40%
Total Public Works 1,597,221 29,805 1,197,729 369,687 76.85%
Department Expenditure Summaries
General Fund #10 October 2014 Expenditures to Date
Dept./Div.2014 Encumbrances Year To Date Available
Number Description Budget Outstanding Expenditures Balance YTD/Budget
Department Expenditure Summaries
General Fund #10 October 2014 Expenditures to Date
Parks and Recreation:
513 Special Events 558,606 29,102 382,593 146,911 73.70%
514 Administration 223,113 2,218 176,866 44,029 80.27%
515 Adult Programs 28,657 549 19,988 8,120 71.66%
516 Aquatics 394,409 2,914 314,256 77,239 80.42%
517 Childcare 36,486 - 26,461 10,025 72.52%
518 Fitness 158,237 1,775 139,728 16,734 89.42%
519 Guest Services 235,050 3,740 172,536 58,774 75.00%
521 Youth Programs 118,979 252 89,329 29,398 75.29%
522 Cabin 43,643 - 28,910 14,733 66.24%
551 Parks & Grounds 1,069,325 28,411 784,333 256,581 76.01%
571 Buildings & Facilities 1,053,353 19,995 774,436 258,922 75.42%
Total Parks and Recreation 3,919,858 88,956 2,909,436 921,466 76.49%
TOTAL OPERATING
EXPENDITURES 11,748,026$ 231,688$ 9,146,494$ 2,369,844 79.83%
Dept./Div.2014 Encumbrances Year To Date Available
Number Description Budget Outstanding Expenditures Balance YTD/Budget
EXPENDITURES
Public Works:
434 Fleet Maintenance 1,546,142$ 40,116$ 1,174,582$ 331,444$ 78.56%
Total Operating Expenditures 1,546,142 40,116 1,174,582 331,444 78.56%
TOTAL EXPENDITURES 1,546,142$ 40,116$ 1,174,582$ 331,444$ 78.56%
Expenditure Summary
Fleet Maintenance Enterprise Fund #61 October 2014 Expenditures to Date
Dept./Div.2014 Encumbrances Year To Date Available
Number Description Budget Outstanding Expenditures Balance YTD/Budget
EXPENDITURES
431 Transit Administration 219,197$ 1,953$ 154,723$ 62,521$ 71.48%
432 Transit Operations 997,403 1,600 704,874 290,929 70.83%
435 Wash Bay 189,479 2,781 82,039 104,659 44.76%
Total Operating Expenditures 1,406,079 6,334 941,636 458,109 67.42%
TOTAL EXPENDITURES 1,406,079$ 6,334$ 941,636$ 458,109$ 67.42%
Expenditure Summary
Transit Enterprise Fund #52 October 2014 Expenditures to Date
Destination: Avon Destination Period: Bookings as of October 31, 2014
a. Last Month Performance: Current YTD vs. Previous YTD 2014/152013/14
Year over Year
% Diff
34.3%23.2%47.8%
$108$116 -6.6%
$37$27 38.1%
b. Next Month Performance: Current YTD vs. Previous YTD
14.9%13.3%12.0%
$137$156 -12.2%
$21$21 -1.2%
c. Historical 6 Month Actual Performance: Current YTD vs. Previous YTD
43.2%37.2%16.2%
$133$141 -5.4%
$58$52 10.0%
d. Future 6 Month On The Books Performance: Current YTD vs. Previous YTD
18.6%15.0%24.4%
$249$239 4.2%
$46$36 26.3%
e. Incremental Pacing - % Change in Rooms Booked last Calendar Month: Oct. 31, 2014 vs. Previous Year
6.9%6.3%8.6%
Copyright 2006 - 2014, DestiMetrics, LLC. All Rights Reserved. Information provided here is CONFIDENTIAL INFORMATION and is the exclusive property of DestiMetrics LLC. It is expressly not for reproduction, distribution publication
or any other dissemination without the express written permission of DestiMetrics, LLC. Sample reports may be provided to interested persons, specifically for purposes of their evaluation of a potential subscription and are subject to
Copyrights of this product. Data and Metrics represented on this report are representative of the Sample Properties only and may not be representative of the entire Community or Industry. Persons using this data for strategic
purposes do so at their own risk and hold DestiMetrics harmless.
Avon Destination RevPAR for the upcoming 6 months changed by (26.3%)RevPAR
Rooms Booked during last month (October, 2014) compared to Rooms Booked during the same
period last year (October, 2013) for arrival October to March has changed by (8.6%)Booking Pace (October)
Avon Destination Paid Occupancy Rate for the upcoming 6 months changed by (24.4%)Paid Occupancy Rate
* DestiMetrics Census: Total number of rooms reported by participating DestiMetrics properties as available for short-term rental in the reporting month. This number can vary monthly as inventories and report participants change
over time.
DESCRIPTION: The Reservation Activity Outlook Report tracks Paid Occupancy Rate, average daily rate (ADR), and revenue per available room (RevPAR); the key metrics most of interest to lodging properties.
The report combines the data sets of participating properties into a destination wide view that features three data sets (providing that sufficient information is available) including: i) current YTD Paid Occupancy
Rate, ii) last YTD Paid Occupancy Rate, iii) last season's ending Paid Occupancy Rate.
The Reservation Activity Outlook Report is generated on a monthly basis, usually for a 12 month subscription period, and is created from data provided by a group of properties participating in a cooperative
manner, and representing a valid set of data as a result.
Report results are provided only to those properties who participate by submitting their data. Additionally, participating properties can order (on an a-la-carte basis) an individual report which shows the
reservation activity of their property, measured against an aggregated set of competitive properties that they choose from amongst DestiMetrics's other participants.
As is the case in all DestiMetrics data, all information provided by individual properties is strictly confidential, except when aggregated with other data and indistinguishable as a result.
Avon Destination Average Daily Rate for the prior 6 months changed by (-5.4%)ADR
Avon Destination RevPAR for the prior 6 months changed by (10.0%)RevPAR
Avon Destination Average Daily Rate for the upcoming 6 months changed by (4.2%)ADR
Avon Destination Average Daily Rate for last month (October) changed by (-6.6%)
Avon Destination Paid Occupancy Rate for next month (November) changed by (12.0%)Paid Occupancy Rate
(November)
Avon Destination Average Daily Rate for next month (November) changed by (-12.2%)ADR (November)
Avon Destination RevPAR for next month (November) changed by (-1.2%)RevPAR (November)
ADR (October)
Data based on a sample of up to 10 properties in the Avon Destination destination, representing up to 727 Units ('DestiMetrics Census'*)
Avon Destination Paid Occupancy Rate for the prior 6 months changed by (16.2%)Paid Occupancy Rate
Avon Destination RevPAR for last month (October) changed by (38.1%)RevPAR (October)
RESERVATIONS ACTIVITY REPORT
Avon Destination
Executive Summary
Avon Destination Paid Occupancy Rate for last month (October) changed by (47.8%)Paid Occupancy Rate
(October)
11/7/2014
Copyright (c) 2006 - 2014, DestiMetrics, LLC All Rights Reserved.
Confidential Information not for reproduction and protected by law. info@DestiMetrics.com www.DestiMetrics.com 1
TOWN COUNCIL REPORT
To: Honorable Mayor and Town Council
From: Virginia Egger, Town Manager
Date: December 9, 2014
Agenda Topic: Town Code Requirement for Gift Reporting and Disclosure Report
The Town Code of Ethics requires disclosure of any gifts received which exceed $50 in value. “Gifts”
includes any present, or offer of future, individual gift, favor, loan, service or thing of value in excess of
$50.00 and such gift is offered due to such person’s status as a Town Officer then such Officer shall
report such gift and the estimated value to the Town Clerk. The Avon Municipal Code requires the
Town Clerk to disclose through a report any gifts offered to any Town Officer per Section 2.30.170 of
the Town Code of Ethics.
Please find attached the Town Clerk Gift Reporting Disclosure Report for December 2014, which lists
1) the 2014 Audi Birds of Prey World Cup gift package that has been given to each member of the Town
Council for the event, and 2) the parking medallions, one each, which have been provided to the
Mayor and Town Manager.
Town Council is not required to take any action; however, any Town Council member may request
Council consideration of a report gift to determine whether such gift constitutes a conflict of interest.
Town of Avon
Town Clerk Disclosure Report
In accordance with §7, Article XXIX of the Colorado Constitution and Section 2.30.170, Chapter 2.30
Avon Town Code of Ethics of the Avon Municipal Code, and any other applicable Avon Home Rule
Charter provision, ordinance or resolution adopted by the Town of Avon, I, Debbie Hoppe, Town Clerk
for Town of Avon, submit the following list of such gifts reported to be received by officers of the
Town of Avon:
1. 2014 Audi Birds of Prey World Cup Gift Bags – The eleven (11) gift bags provided by the Vail Valley
Foundation for the 2014 Birds of Prey World Cup event include a variety of items, including two (2)
VIP ticket to the three-day Birds of Prey World Cup event, for use by one guest of the Mayor and
each Councilor on December 5, 6 and 7, 2014. The total value of each gift bag equals $1,725, with
the bag valued at $375 and each VIP ticket at $675.
2. Beaver Creek Resort Company Parking Medallions – Mayor Jennie Fancher and Town Manager
Virginia Egger received parking medallions from the Beaver Creek Resort Company, allowing them
to park for free for the year. The total value of each parking medallion is expected to exceed $50
as Bill Simmons with the Beaver Creek Resort Company indicated that it costs approximately
$1,200 per year to lease one of their parking spots.
Submitted to the Avon Town Council on December 9, 2014.
_________________________________
Debbie Hoppe, Town Clerk