TC Res. No. 2013-07 TOA Strategic Plan 2013-14TOWN OF AVON, COLORADO
RESOLUTION NO. 13-07
SERIES OF 2013
RESOLUTION ADOPTING TOWN OF AVON 2013 -14 STRATEGIC PLAN AND 2013 WORK PLAN
WHEREAS, the Avon Town Council participated in a Retreat on January 14, 2013 in order to
discuss and identify the priorities, strategic work and future direction for the Town over the
next two years; and
WHEREAS, the Avon Town Council agreed to commit to highest level of fiduciary
responsibility, effectiveness and efficiency in providing government services and an
attentive practice to open and transparent governance to lead the successful
implementation of strategic plans for growth and development of Avon; and
WHEREAS, the Avon Town Council has set forth its direction in the attached 2013 -14 Strategic
Plan and 2013 Work Plan, which establishes priorities and actions, with attention to be given
first to the following topics: Business and Culture of Town Hall, Economic Development,
Village at Avon Partnership, Special Events, 2015 World Alpine Championships, Water Issues,
and Transit Consolidation; and
WHEREAS, the Avon Town Council has reviewed this document at its regular Town Council
meetings on February 12th and 26th in order to provide opportunities for the public to
participate in the effort to identify both Town priorities and direction for 2013 and 2014; and
WHEREAS, the Town Council has committed to timely review of the 2013 -14 Strategic Plan
and 2013 Work Plan, with an opportunity for the Avon Town Council to meet during the 3rd
quarter of 2013, or as to be determined, to evaluate and amend these plans accordingly.
NOW, THEREFORE, BE IT RESOLVED BY THE TOWN COUNCIL OF THE TOWN OF AVON,
COLORADO, that the Avon Town Council adopts the 2013 -14 Strategic Plan and 2013 Work
Plan as a critical implementation tool to help guide the Town in achieving a successful and
vibrant vision for the growth and development of Avon.
ADOPTED AND APPROVED by the Avon Town Council 26th day of February 2013.
By: Attes
Ric Car a, ayy'o °r Patty
2013-14 STRATEGIC PLAN
2013 WORK PLAN
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C O L 0 R A D O
Adopted by the Avon Town Council
Resolution 13 -05, Series of 2013
February 26, 2013
z013 -2014 STRATEGIC PLAN & 2013 WORK PLAN
February 26, 2013
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Overview
The Town of Avon, surrounded by natural beauty, is today a strong community that will build on its strengths
to become a nationally and internationally recognized year -round mountain resort community. Committed
to providing a high level of municipal services for our citizens and visitors, and the stewardship of our natural
resources, Avon will expand its cultural, recreational and educational offerings in partnership with our
broader community and regional public and private sector agencies, thereby ensuring sustained economic
vitality and a vibrant community experience.
Recent resort - oriented accommodations projects in Avon are of a higher standard than the Town attracted
at its founding and in its early years. It is this superior level of quality development that Avon believes will be
its comparative advantage in the future, and, therefore, will work to attract and promote these types of
developments by ensuring Town plans and incentives are constructed in a manner which provides the
development community clear and timely information; and by steadfastly maintaining a professional and
solution- oriented municipal business.
The Town will continue to value and support our full -time and part -time resident population by providing an
exceptional level of municipal services and by working to retain existing businesses as the Town seeks to
expand its retail and commercial base, while fostering our sense of community through both our spirit and
the built environment. The importance of vibrancy and activity within the Town will be supported by
attracting an array of new and diverse cultural and recreational events to Avon which are in concert with the
values of our community and serve to nurture a cohesive sense of place and public.
It is the Town of Avon's elected officials and staff commitment to fiduciary responsibility, effectiveness and
efficiency in providing government services and a practiced belief in open and transparent governance that
will lead the successful implementation of this vision for the growth and development of Avon.
2013 -2014 STRATEGIC PLAN & 2013 WORK PLAN
February 26, 2013
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Strategic Plan
Fiscal Years 2013 - 2014
Tier 1 Priority: Fiscal Year 2013
1) Develop Business -like Practices and Culture of Town Hall —Ensure that Town government is operated as
a "competitive" business and in a manner which is client- focused and solution- oriented, meeting the
highest standards of fiduciary responsibility, implementing best practices, and using Town resources
effectively and efficiently in every department.
Tier z Priorities: Fiscal Year 2013
z) Economic. Development — Ensure that the Town of Avon is prepared for new development and re-
development. Evaluate Urban Renewal Authority expansion and other incentives to promote quality
development of a high standard; update the Avon Comprehensive Plan as needed and work closely with
the Planning and Zoning Commission to understand respective roles so that developers have a good
sense of what can and what cannot be negotiated.
3) Village at Avon _Partnership — Meet with representatives of the Village at Avon and the Traer Creek
Metropolitan District to develop understandings and trust necessary for the future development of the
Village. This outreach and communication is the responsibility of all elected and appointed officials and
the employees of the Town of Avon.
Tier 2 Priorities: Fiscal Years 2013 -2014
4) Special Events — Identify near term opportunities for special events and develop a longer term special
events strategy. In March, hold a work session to establish the duties and membership of a Cultural Arts
and Special Events Commission to lead this effort for the Town. Be spontaneous, when appropriate.
5) 20-15 World Alpine Championships — Planning for all three phases of this internationally renowned event
must be initiated: 1) Pre -event promotion and marketing; 2) Stellar events and promotion of Avon as a
place to return to need to be produced during the event; and 3) Post -event requires a follow -up
promotional plan to encourage and /or book guest return visits.
Tier 3 Priorities: Fiscal Years 2013- 2014
6) Water Issues — Identify water issues and develop a timetable and approach for resolution over the next
year or two; manage what can be done against higher priorities.
7) Transit Consolidation —Avon should be a leader in working to provide a consolidated transit operation in
the valley. With negotiations for 3rd parties in the new I -7o RTF needed, service availability in Fleet, plus
planning for the 2015 World Cup, begin to build on these opportunities for a longer term cooperative
partnership.
2013 -2014 STRATEGIC PLAN & 2013 WORK PLAN
February 26, 2013
2013 Work Plan
Develop-, Business - like "Practices
Culture of "Town Hall
Tier 1 Priority: Fiscal Year 2013
Leader: Mayor Rich Carroll
Staff: Town Manager Virginia Egger
Ensure that Town government is managed and operated as a "competitive" business and in a manner which
is client- focused and solution- oriented, meeting the highest standards of fiduciary responsibility,
implementing best practices, and using Town resources effectively and efficiently in every department.
ist_Quarter January March 2013
1.1 Develop Core Values and Cultural Statement with Staff; implement with orientation session and on -going
team building exercises
1.2 Determine organizational structure and staffing for Public Works, Recreation and Community
Development Department prior to recruiting vacant Director positions, assessing whether the
position(s) should be filled; implement decisions
1.3 Recruit and hire for Director vacancies based upon final organizational plan
1.4 Evaluate and establish IT priorities — provide a rigorous review of cost - benefit for proposed
improvements and carry -out a mandate for efficiency
1.5 Finalize work plans for all departments for seasonal and 2013 budget goals, including new maintenance
plans for Village at Avon improvements
2nd Quarter April — June 2013
2.1 Complete a comprehensive review of all Town departments to assess the necessity of tasks and
functions, effectiveness and efficiency in meeting department responsibilities, staffing levels, and future
needs; present to Town Council
2.2 Develop budget process and schedule for Council approval; evaluate developing 2 — 3 year General Fund
budgets
2.3 Staff training on "competitive" business practices and fiduciary responsibility
2.4 Complete all Village at Avon implementing documents
2.5
3rd Quarter — July — September 2013
3.1 Hold Council Retreat to evaluate and amend 2013 -14 Strategic Plan and 2013 Work Plan, as needed
3.2 Review and update Asset and Capital Five Year Plans
3.3 Mid -year 2013 budget review and amendment, if needed
4th Quarter-October-1 December 2013
4.1 Review and update Strategic Plan
4.2 Budget preparation, hearings and adoption
4.3 Prepare 2014 Work Plans
2013 -2014 STRATEGIC PLAN & 2013 WORK PLAN
February 26, 2013
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2013 Work Plan
Economic__ Development
Tier z Priority: Fiscal Year 2013 & 2014
Leaders: Economic Development Subcommittee Councilors Todd Goulding and Chris Evans
Staff: Town Manager Virginia Egger, Community Development and Finance Department Staff
Ensure that the Town of Avon is prepared for new development and re- development. Evaluate URA expansion and other
incentives to promote quality development of a high standard; update the Comprehensive Plan as needed and work closely
with the Planning and Zoning Commission to understand respective roles so that developers have a good sense of public
benefit expectations, incentives and minimum development requirements for critical project elements, such as parking.
1St Quarter January 7-March 2013
1.1 Develop a land development "tool box" which identifies appropriate incentives and a regulatory framework to support
and partner with land developers and the building community. This will encourage the project standards and
reasonable surety for developments to create and permit projects in a manner that respects the time -value of
resources.
2nd Quarter April — June_ 2013
2.1 Evaluate expansion of URA into other qualified areas of Avon
2.2 If URA expansion is desirable, solicit RFQ and identify budgetary needs
2.3 Host a business summit for existing businesses to listen to how the Town of Avon can support business vitality
✓ Define and implement the Town "brand"
✓ Evaluate the benefit of a business survey; and
✓ Create action plan with the business community
2.4 Review and update the Town's Private - Public Partnership Policy and investment Policy, as needed.
2.5 Evaluate and select data base and revenue software /spreadsheet system to assist with statistical analysis of key metrics
identification in collaboration with Avon businesses and regional economic development committees; understand the
demographic characteristics of visitors to the region
2.6 Identify with the Planning and Zoning Commission: 1) Elements of the Comprehensive Plan, and, as appropriate, area
specific and service plans, such as the District Plans and Transportation Plan, which should be amended to meet the
current vision of the Town; and z) Code amendments, including "clean -up" of definitions, charts, etc. identified through
use of the Code over the past year and sections which should be updated, and sections which should be updated, such
as the sign code.
2.7 Develop the scope, public process, including possible Community Survey, and schedule for commencement and
completion of the Comprehensive Plan Update.
2.8 Negotiate and finalize multi -year Comcast Franchise Agreement
3rd Quarter - July - September 20,3
3.1 Complete URA expansion, if being pursued
3.2 Commence Comprehensive Plan Update.
2.9 Commence Municipal Code clean -up amendments, including functional review of the regulatory process to ensure
applications meet the Comprehensive Plan and land use codes and provide a review process that is substantive, not
unnecessarily duplicative or unreasonably lengthy. Assess the delegation of decision- making authority to meet the
Town's client- focused and solution - oriented mandate.
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4_ Quarter October - _December 203
4.1 Complete Comprehensive Plan Update
4.2 Complete Code Clean -up
4.3 Commence work on other prioritized updates for specific land use plans, such as East Avon, Transportation
Development, etc.
4.3 Evaluate opportunity for a "sister city/ international city" partnership
U-) 2013 -2014 STRATEGIC PLAN & 2013 WORK PLAN
ao February 26, 2013
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2013 Work Plan
V_ i_Ilage at Avon _Partnership
Tier z Priority - 2013
Leaders: Traer Creek Liaison Appointees Dave Dantas and Jennie Fancher
Staff: Town Manager Virginia Egger, Public Works, Parks,
Community Development and Engineering Staff
Meet with representatives of the Village at Avon and the Traer Creek Metropolitan District to develop
understandings and the trust necessary for the future development of the Village. This outreach and
communication is the responsibility of all elected and appointed officials and the employees of the Town of
Avon.
ist Quarter January —March 2013
1.1 Complete Settlement documents which require execution by the Town of Avon; continue to assist and
advise on other document approvals, as appropriate, to complete all Settlement agreements.
1.2 Collect, consolidate, organize and prepare action summaries of all Village at Avon documents,
agreements and assignments within Town Hall. The Community Development Department will be the
primary contact and responsible party for understanding and managing the Village at Avon settlement
agreements once finalized by Town Council.
1.3 Meet with Village at Avon districts to review infrastructure responsibilities and processes for design
approvals; communicate maintenance plan for FY 2013
1.4 Liaison Appointees and appropriate staff will meet in a general overview session in January and March to
discuss current issues and future opportunities
2" d Quarter April - June 2013
2.1 Liaison Appointees and appropriate staff will meet in a general overview session in May and June to
discuss current issues and future opportunities
2.2 Assist as appropriate to complete Water Tank design and Water Authority bond issue
2.3 Identify and request, as determined, use of Traer Creek property for 2013 special events
3rd Quarter— July — September 2013
3.1 Liaison Appointees and appropriate staff will meet in a general overview session in August to discuss
current issues and future opportunities
3.2 Upon completion of bond issue, Settlement document completion and escrow release, begin Village at
Avon infrastructure clean -up and maintenance
3.3 Identify and request, as determined, use of Traer Creek property for 2014 & 2015 World Alpine
Championships
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to - - Q uarter October _ - _December 2023
4.1 Liaison Appointees and appropriate staff will meet in a general overview session in October and
November to discuss current issues and future opportunities
2013 -2014 STRATEGIC PLAN & 2013 WORK PLAN
February 26, 2013
2013 Work Plan
Special Events
Tier 2 Priority — Fiscal Years 2013 -2014
Leaders: Councilors Jake Wolf and Buz Reynolds
Staff: Town Manager Virginia Egger and Parks and Recreation Staff
Identify near term opportunities for special events and develop a longer term special events strategy. In
March, hold a work session to establish the duties and membership of a Cultural Arts and Special Events
Commission to lead this effort for the Town. Be spontaneous, when appropriate.
Beaver Creek Resort, with its recreational and cultural activities, is an important economic driver of the Avon
economy, offering a vast array of amenities which add to the richness of the day -to -day life of Avon
residents, the community and tourists. Avon will work closely to further build the relationship with Beaver
Creek Resort Company and Vail Resorts that supports business brands, the tourist economy and community
offerings, including but not limited meeting the transportation, security and amenity needs of a mature
resort and community.
1_St Quarter January - March_2013
1.1 Town Leaders and appropriate staff meet in March to: 1) Identify opportunities and tasks to increase
special events for 2013; 2) Evaluate establishing a Cultural, Arts and Special Events Commission to
promote and assist with the production of recreational, cultural, educational and social events
1.2 Evaluate success of Fire & Ice, including recommendation for continuation of the event or variation
2nd Quarter April — June 2013
2.1 Implement actions for Summer 2013 new Special Events, if any
2.2 Implement a process to identify, solicit, produce and to evaluate the value (spending, ROI, community
interest) Special Events: the goal is to develop a strategic plan to grow Special Events next Five Years
3rd Quarter — July — September 2013
3.1 Implement actions for Fall 2013 new Special Events, if any
3.2 Draft Special Events Strategic Plan for FY 2014 -15, with Cultural, Arts and Special Events Commission, if
formed
4th Quarter October- December 2013
4.1 Implement actions for Winter 2013 new Special Events, if any
4.2 Budget for 2014 Special Events
2013 -2014 STRATEGIC PLAN & 2013 WORK PLAN
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2013 Work Plan
2015 World Alpine Championships - February 3 - 1.5, 207.5
Tier 2 Priority: Fiscal Years 2013 -2014
Leader: Mayor Rich Carroll and Mayor Pro Tern
Staff: Town Manager Virginia Egger, Transportation,
Police and Parks and Recreation Staff
Planning for all three phases of this internationally renowned event must be initiated: 1) Pre -event
promotion and marketing; 2) Production of stellar events and promotion of Avon as a place to return to
need to be produced during the event; and 3) Post -event requires a follow -up promotional plan to
encourage and /or book guest return visits.
15t_Quarter January — March
1.1 Identify Town staff participation to date and current participation activities
1.2 Meet with Vail Valley Foundation Ceil Folz to connect and commit Avon to support of the event and
opportunities within Avon
1.3 Meet with representatives of Avon lodging community to discuss opportunities for 2015
2" d Quarter & 3rd Quarter — April — September 2013
2.1 Develop comprehensive action plan for special events, marketing, logistics, security, sponsorship,
partnerships
2.2 Commence implementation
2.3 Evaluate value of promotional video and social media in marketing Avon
4th Quarter October--- December 2013
4.1 Continue implementation of plan
4.2 Update, as needed, mall improvement plans and be fully ready for bid and construction in 2014
2013 -2014 STRATEGIC PLAN & 2013 WORK PLAN
February 26, 2013
2013 Work Plan
Water__ Issues
Tier 3 Priority: Fiscal Years 2013 -2014
Leaders: Mayor Rich Carroll and Councilor Todd Goulding
Staff: Town Manager Virginia Egger,
Engineering Staff and Special Water Counsel
Identify and water issues and develop a timetable and approach for resolution over the next two years; manage what
can be done against higher priorities.
1St Quarter January — March 2013
1.1 Join the Upper Eagle River Water Authority in a "Water Summit" to identify all issues and develop a timetable and
project approach for addressing issues on a prioritized basis. Seek to resolve all issues by November 1, 2014.
1.2 Organize water and wastewater documents and files at Town Hall; institutionalize knowledge.
1.3 Hannewald Barn — Community Development Department to provide a report to Town Council at its March 26th
work session regarding the historic preservation status of the barn and restrictions, if any, to relocation; report on
historic and relocation status by April 1st to the ERWSD.
1.4 Begin in March with the Water Authority, Avon representatives and Mountain Star residents the identification and
resolution of the Mountain Star water tank, fire flow, irrigation and system delivery issues. Seek to resolve these
important matters in a timely manner.
1.5 As requested by the Water Authority, review and take action on March 12th on water rate increase for 2013 bond
improvements.
2 "d Quarter April — June 2013
2.1 Evaluate water counsel role and responsibilities; execute special water counsel retention agreement.
2.2 Contact Urban Run -off Group to request Avon Executive Committee appointment. Participate with the Group to
understand activities and possible 2014 funding request for a Gore Creek Water Quality Improvement Plan.
2.3 Evaluate and remediate liability concerns, if any, for Avon Drinking Water Facility fenced area with the Water
Authority.
2.4 With the Water Authority, beginning in early May, develop an understanding of how water rights and water use are
accounted for and develop a process for future transactions.
3`d Quarter — July ,:7 September 2013
3.1 Draft and execute an agreement with the ERWSD for long term cost sharing and O &M responsibilities of the Heat
Recovery System.
3.2 Review Town and ERWSD 2002 Recreational Path Berm maintenance agreement; meet with ERSWD to decide on
appropriate improvements and maintenance: incorporate in Avon's 2014 budget.
3.3 In September, review the basis for the Avon's water fees, which are assessed in addition to those tap fees and
operational fees assessed by the Water Authority.
4th Quarter October— December 203
4.1 Schedule 1) ERWSD presentation of its 20 -year wastewater infrastructure master plan, including possible rate
increase needs and Town's 1041 requirements; and z) Water Authority and ERWSD presentation on Eagle Mine's
metal loading issues on the Eagle River.
4.2 Schedule with the Water Authority work plans for 2014 issues:
4.2.1 Schedule review of Authority Agreement with Council and Water Authority representatives to begin
identifying and developing solutions for needed amendments; plan to adopt changes no later than
November 2014.
4.2.2 Resolve Avon Drinking Water Facility fenced area for ownership and /or lease to the Water Authority.
Deadline for resolution: September, 2014
2013 -2014 STRATEGIC PLAN & 2013 WORK PLAN
February 26, 2013
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2013 Work Plan
Transit Consolidation
Tier 3 Priority — Fiscal Years 2013 -2014
Leaders: Councilors Buz Reynolds and Jake Wolf
Staff: Town Manager Virginia Egger,
Public Works Director and Transit Division Staff
Avon should be a leader in working to provide a consolidated transit operation in the valley. With
negotiations for 3rd parties in the new I -7o RTF needed, service availability in Fleet, plus planning for the 2015
World Cup, begin to build on these opportunities for a longer term cooperative partnership.
15Y_Quarter January — March 2013
1.1 Update cost estimates for vehicle storage at I -7o RTF
1.2 Update draft agreement for storage
1.3 Develop marketing plan for I -7o RTF storage and Fleet Services
1.4 Finalize use and contracting of grant funds remaining for Transit: $130,000
1.5 Finalize decision on use of $600,000 grant funds for I -7o RTF construction
1.6 Council direction on AGS participation
1.7 Throughout the year, fully participate in regional transportation and parking forums and in CDOT 1 -70
corridor planning
2nd Quarter April — June 2013
2.1 Finalize negotiations and lease with ECO Transit for 1 -7o RTF storage
2.2 Market to other potential clients for bus /vehicle storage and Fleet Services
2.3 Evaluate transit services for FY 2014 and opportunities for regional efficiencies
2.4 As appropriate, participate in Regional Collaboration efforts on transit
3rd Quarter — July — September 2013
3.1 Finalize I -7o RTF lease agreements for l00% year -round occupancy
3.2 Assess demographic characteristics of bus riders and how best to disseminate information about transit
service and about the Town
4`" Quarter October— December 2013 .
TBD
0 2013 -2014 STRATEGIC PLAN & 2013 WORK PLAN
February 26, 2013
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