TC Council Packet 05-13-2008District Plan
May 1, 2008
District Plan
Avon East Town Center
May 1, 2008
Town Council
Ron Wolfe, Mayor
Brian Sipes, Mayor Pro Tem
Richard Carroll, Councilor
Dave Dantas, Councilor
Kristi Ferraro, Councilor
Amy Phillips, Councilor
Tamra Nottingham Underwood, Councilor
Planning and Zoning Commission
Chris Evans, Chairman
Phil Struve, Secretary
Julia Foster, Commissioner
W. Todd Goulding, Commissioner
Christopher Green, Commissioner
Andrew Lane, Commissioner
Scott Prince, Commissioner
Community Development Department
970-748-4030
Town of Avon
PO Box 975
Avon, CO, 81620
Prepared By:
DESIGN WORKSHOP
970-925-8354
120 East Main Street
Aspen, Colorado 81611
www.designworkshop.com
Chapter 1: Introduction .........1
District Plan Intent .........................................1
Relationship to Town-Wide Plans ...........2
District Description ........................................3
History ..............................................................4
Planning Considerations ..............................5
Plan Development ...........................................7
Charrette ..........................................................8
Alternatives ....................................................10
Chapter 2: Physical Plan .....11
Illustration .......................................................11
Summary of Planning Principles ...............12
Sustainable Design ........................................13
Land Use ..........................................................16
Pedestrian Circulation ................................29
Vehicular Circulation .................................33
Parking ............................................................39
District Character ........................................43
Views ...............................................................48 Chapter 3: Implementation 52
Partnership ....................................................53
Public Improvements ..................................54
Revenues ........................................................55
Private Investment .......................................56
Key Redevelopment Areas .........................57
Central Plaza .................................................58
Realignment of Main Street ......................59
Realignment of East Beaver Creek Blvd .60
Conclusion ......................................................61
TABLE OF CONTENTS
Avon East Town Center District Plan
List of Graphics:
District Location Map .................................2
Age of Existing Buildings ............................4
Alternative District Layouts ......................10
Plan Illustrative .............................................11
District Land Use Areas ..............................16
District Land Use Areas ............................. 17
Residential Street Rendering .....................19
Existing Residential ...................................20
Proposed Residential ..................................21
Existing Commercial Use .........................24
Proposed Commercial Use .......................26
Proposed Land Use by Floor Level .........28
Existing Pedestrian Circulation ..............30
Proposed Pedestrian Circulation .............31
Walking Distance .......................................32
Existing Vehicular Circulation ................34
Proposed Vehicular Circulation ..............35
Typical Residential Street .........................36
Typical Boulevard .........................................37
Typical Mixed Use/Retail Street .............38
Existing Parking ..........................................40
Proposed Parking .........................................41
Parking Entrances .......................................42
Massing Model ............................................46
Avon Built Form Diagram ..........................47
Proposed Views ...........................................50
View of the District Rendering .................51
Key Redevelopment Areas ..................57-60
Page Intentionally Blank
Avon East Town Center District Plan1
Dramatic changes to Avon began in 2005 and 2006 when plans
such as the redevelopment of The West Town Center District, the
Transit Center, and Riverfront Village were forming. It became
clear that this was also the time to plan for the transformation of
The East Town Center District. Revitalization would contribute to
the enhancement of the overall character, circulation, community
services, and economic viability of Avon.
The intent of The East Town Center District Plan (The Plan) is
to guide public and private redevelopment projects in the East
Town Center District. This document, in conjunction with Avon’s
Comprehensive Plan, will be used as a decision-making tool by the
elected and appointed officials, as a visioning tool for landowners
and developers, and as a guide for future capital improvements in
The East Town Center District.
The implementation of The Plan will likely occur over a long
period; however, redevelopment may take longer for certain
properties. The rate of redevelopment will be driven primarily by
private landowners. If the Town wishes to increase the pace of
implementation, there are several tools at its disposal. These tools
include regulatory and economic incentives as well as partnership
with local landowners.
This District Plan describes the events leading to the formation of this
plan, analyzes the opportunities and constraints of redevelopment,
identifies proposed changes, and proposes implementation.
The massing diagrams, figures showing building footprints and
calculations, aid in describing the vision for the overall District
and in showing the comprehensive impact of these planning
principles. Alternative building shapes will be considered if they
meet the intent of planning principles.
DISTRICT PLAN INTENT
CHAPTER 1: INTRODUCTION
View of the East Town Center District
from Interstate 70.
Construction underway throughout
Avon, including the gondola within
The West Town Center District,
is an indication that planning the
redevelopment of the central core
is necessary to contribute to the
continued vitality of the Town.
The Plan is not intended to
prescribe the physical form that
individual property owners must
create, but rather it is intended
to provide guidance with general
planning principles.
Avon East Town Center District Plan2Avon East District Plan22 Avon East Town Center District Plan 2
This District Plan works with the following documents to
describe a vision, define goals and policies, and set a course for
implementation of The Plan:
Town of Avon Municipal Code1.
Town of Avon Residential, Commercial, and Industrial 2.
Design Review Guidelines
Town of Avon Comprehensive Plan3.
West Town Center Investment Plan4.
Town Center West Area Urban Renewal Plan5.
Avon Housing Needs Assessment6.
Anyone interested in knowing more about the future of the East
Town Center should become familiar with all of these documents.
INTRODUCTION
RELATIONSHIP TO TOWN-WIDE PLANS
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The Community Development Staff is
available for questions regarding The
Plan and can be reached at:
Town of Avon
PO Box 975
Avon, CO 81620
(970) 748-4030
info@avon.org
Documents can be found
online at www.avon.org
The East Town Center District is located in the commercial core.
Avon East District Plan3Avon East Town Center District Plan 3
DISTRICT DESCRIPTION
Avon has traditionally been the gateway to Beaver Creek Resort,
serving as a bedroom community for Beaver Creek and Vail
employees and as a service provider for the two resorts. The East
Town Center District’s retail character fits this role, with an
emphasis on providing service and retail options that are unavailable
at the resorts. Further east of Avon’s existing East Town Center
District is the Village at Avon PUD. The Village at Avon has
entitlements to develop 2,400 dwelling units and 650,000 square
feet of commercial development on 1,790 acres. Wal-Mart and Home
Depot, located approximately one mile to the east, are the major
anchor tenants of this regional shopping destination. The West
Town Center District, on the west side of Avon Road, provides retail
services, residential, lodging, civic buildings, and a public park. The
Riverfront Village, currently under construction, includes a resort,
spa, and vacation residences. Nearby Nottingham Station contains
convenience retail and condominiums.
The East Town Center District is bounded by 1-70 to the north,
Avon Road to the west, and railroad tracks to the south. To the
east, The East Town Center District is separated by undeveloped
lots that form the western-most portion of the Village at Avon. This
Plan was created to work in concert with the surrounding areas and
existing development plans.
Of the 37 acres of land that comprise The East Town Center
District, approximately 8.5 acres are public road right-of-way,
1.5 acres are open space that buffer Avon Road and the railroad
tracks, and 12.2 acres are at-grade parking or vehicular access
drives. Therefore, approximately 56 percent of The East Town
Center District is covered by paved surface designed for vehicular
use. The primary land-use in The District is retail and office with
approximately 358,000 square feet of existing commercial space
(8.22 acres) and 390 condo units.
INTRODUCTION
INTRODUCTION
The Westin Riverfront Village is a
key anchor of the West Town Center.
Guests at the Village will increase
shopping and pedestrian traffic in both
the West and East Town Centers.
The East Town Center District currently
contains a large amount of at-grade
paved parking. This land could be
better utilized for other uses and
parking could be built underground.
Avon East Town Center District Plan4
The buildings within the District
were constructed between 1975
and 1999, the majority of which
were constructed in the 1980s.
HISTORY
NORTH
By 1972, Vail had become one of the top destination ski resorts
in the country, causing development pressure to mount “down
valley” in Avon. One branch of the Nottingham family sold its
controlling interest in the family ranch to Benchmark Companies.
The Town of Avon was incorporated shortly thereafter on
February 24, 1978. Later that same year, the Town adopted the
official town plat, Benchmark at Beaver Creek, Replat No. 4. This
plat includes all of the properties in The East and West Town
Center Districts. After ten years, in 1988, Avon had a permanent
population of 1,500 people.
There have been several changes since the original Benchmark
Subdivision. For example, the Christie Lodge property was
originally five platted properties and was later consolidated into
one. Beaver Creek Place was platted (on the Benchmark at Beaver
Creek Subdivision) as a cul-de-sac road but was later turned into
a loop connecting with Beaver Creek Boulevard. Chapel Place is a
fairly recent connection through The East Town Center District.
INTRODUCTION
Avon East District Plan5Avon East Town Center District Plan 5
Below is a summary of current and existing conditions considered
during the planning process:
LAND USE
• The Town Comprehensive Plan recommends an increase in
residential uses in The East Town Center District. Due to current
low-density development patterns, there are opportunities to
accommodate this goal.
• The East Town Center District does not promote pedestrian
access nor does it contain housing opportunities.
• The East Town Center District includes, or is in close
proximity to, existing anchor uses such as the grocery store,
post office, library, recreation center, and local businesses.
• The multiple retail areas within the town make it difficult
for Avon to establish a singular image or presence in the eyes
of the full-time residents, as well as second homeowners and
visitors.
• The retailers and restaurants (both chains and locally owned)
tend to be positioned at the middle tier of the market in
order to attract full-time residents. This focus limits its
attractiveness to higher-income markets.
• The numerous professional service providers located in The
East Town Center District generate retail business during the
day, but fail to generate activity in the evenings.
• The retail mixes within The East Town Center District are
missing key elements such as entertainment uses and a variety
of retail options, as well as certain grades of office spaces.
PEDESTRIAN AND VEHICULAR CIRCULATION
• Pedestrian circulation is improving throughout Avon
with the addition of a transit station, gondola, and many
redevelopment projects surrounding the District, but remains
confusing and disconnected.
• The rail corridor is planned to serve as a transit/trails corridor
in the future.
• The transit center located in the nearby West Town Center
District provides service to the entire valley.
• Poor connections between multiple retail areas within the
town discourage people from taking combined trips (“park
once, shop many”).
• The street pattern in The East Town Center District is
confusing, has diminished sight corridors, lacks a hierarchy,
and does not entice people out of their cars to experience the
entire Town Center.
• The separate highway interchange for the Village at Avon
increases the separation between the Village at Avon retailers
and The East Town Center District.
PLANNING CONSIDERATIONS
INTRODUCTION
The street pattern in the East Town
Center District is confusing and does
not entice people out of their cars.
The new Avon Station, a multi-modal
transportation center, in the adjacent
West Town Center District has helped
to improve pedestrian circulation
throughout Avon.
Avon East Town Center District Plan6
PARKING
• The town ownership of a portion of the central parking area
allows for redevelopment and creation of a central plaza.
• Large expanses of parking allow for phased redevelopment.
• The District has a lack of on-street parking and more is
needed.
DISTRICT CHARACTER
• Redevelopment potential in The East Town Center District
provides opportunity for developing a complimentary
architectural character consistent with the town’s Design
Guidelines.
• Development currently underway in areas surrounding
The East Town Center District allows for a comprehensive
approach to town planning.
• Views of the surrounding mountains make The East Town
Center District a unique place and provide important view
corridors. Without specific attention paid to the views, they
are in danger of being blocked by redevelopment.
• The current construction quality does not suggest long-term
sustainability of the buildings.
IMPLEMENTATION
• Given proper incentives, most existing property owners are
more likely to support the redevelopment plan.
• Development occurring in areas surrounding The East Town
Center District and new access to Beaver Creek via the
gondola are raising property values and interest in living in
the East Town Center District.
• Current development standards (e.g., parking requirements,
setbacks, lot coverage) discourage redevelopment.
• The Town owns strategic parcels, which are key to
redevelopment.
PLANNING CONSIDERATIONS
INTRODUCTION
Currently, the East Town Center has
excellent mountain views throughout.
It is important as redevelopment
occurs to protect key view corridors.
The new Riverfront Gondola, which
provides direct access to Beaver Creek
Resort from Avon is increasing property
values and makes Avon a more
appealing place to live for residents as
well as second homeowners.
Avon East Town Center District Plan 7
A successful master plan could not be crafted
without input, support, and buy-in from
the community, property owners, business
managers, Town of Avon staff and elected
officials, and service providers. Throughout
the process, meetings were conducted
involving an array of stakeholders interested
in the design process. Conceptual options
were developed and evaluated.
A five-day charrette kicked off The East
Town Center District Plan process in July
2006. Stakeholders, including representatives
from nearly every property in the District,
were interviewed. The charrette concluded
with an open house attended by nearly
fifty participants. Four concepts for The
East Town Center District were developed
during the week and unveiled for comment
at the open house. The concepts illustrated
a variety of alternative circulation patterns,
redevelopment opportunities, and central-
plaza designs and locations.
In November 2006, the Planning and Zoning
Commission gave direction on how to
proceed with a refined alternative, modifying
Alternative Three (see page 10). The refined
alternative was presented at a January 2007
open-house meeting.
The refined alternative illustrated input
from the Planning and Zoning Commission,
direction from the market investigation, and
additional design details. Most of the property
owners in The East Town Center District
attended the meeting and supported the refined
alternative. Several landowners are integral
to the implementation of The Plan and efforts
have been made to encourage their cooperation
and coordination on design visions and
implementation.
PLAN DEVELOPMENT
INTRODUCTION
Property owners, town staff, and members of the general
public provided input regarding the conceptual design
diagrams at the charrette open house.
Key stakeholders provided their thoughts regarding
opportunities in The District.
INTRODUCTION
Avon East Town Center District Plan8
CHARRETTE
INTRODUCTION
Quick drawings were produced in the
charrette to examine elements such as:
• continuation of Main Street
• land uses
• massing and form
• open-space relationships
• architectural character
• sreetscape improvements
• circulation and transportation
• parking
Development Concept Diagram
Circulation Diagram
SECTION
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Avon East Town Center District Plan 9
CHARRETTE
INTRODUCTION
Based on public comments, a perspective sketch conveying conceptual massing and street character was
developed during the charrette.
Building character drawings illustrate possibilities for the future of The District.
Comments from stakeholders that contributed to the architectural character developed include:
• natural materials
• human scale
• contemporary style
• covered walks
• articulation
• evolution to more urban architecture
• slightly different than the West Town Center
• allowance of green roofs
Avon East Town Center District Plan10
ALTERNATIVES
INTRODUCTION
Alternative 1 Alternative 2
Alternative 3 Alternative 4
Four alternatives resulted from the charrette. Based on comments from the attendees of the charrette open house and
the Planning and Zoning Commission, Alternative Three was chosen for further refinement for the following reasons:
• it provides two access points off Avon Road through The East Town Center District;
• it has a straight main street ending in a plaza; and
• it moves Beaver Creek Boulevard north of the Christie Lodge, thereby incorporating a redeveloped Lodge into The East
Town Center District concept.
SECTION
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Avon East Town Center District Plan 11
ILLUSTRATION
This chapter analyzes the existing conditions and describes the proposed Plan. The vision for The East Town Center
District is conveyed through the following planning principles:
• sustainable design
• land use
• pedestrian circulation
• vehicular circulation
• parking
• district character
• views
• implementation
CHAPTER 2: PHYSICAL PLAN
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
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Avon East Town Center District Plan12
INTRODUCTION
SUMMARY OF PLANNING PRINCIPLES
SUSTAINABLE DESIGN
1. Utilize green-building practices.
2. Create environmentally superior development.
LAND USE
3. Provide a mix of uses, including commercial, residential
and lodging.
PEDESTRIAN CIRCULATION
4. Ensure that pedestrians have safe and convenient access
throughout The East Town Center District.
VEHICULAR CIRCULATION
5. Maintain at least two access points from the west and east
side of The District.
6. Maintain a dispersed circulation pattern through The District.
7. Create quiet, residential-scale pedestrian streets.
PARKING
8. Provide on-street parking.
9. Minimize the impact of off-street parking lots.
10. Provide de-centralized parking garages.
DISTRICT CHARACTER
11. Ensure the architectural character of The District complements
the character emerging in The West Town Center District.
12. Ensure that buildings with mid-size retail uses fit the
character of the area and support a pedestrian-friendly
experience.
13. Encourage a high level of site planning and design to
maximize public and semi-public pedestrian spaces.
14. Maximize solar exposure.
15. Define the plaza and other key pedestrian areas by framing
these spaces with buildings.
VIEWS
16. Maintain key views to and from The East Town Center
District to provide visibility, orient people to their
surroundings, and define the character of the spaces.
IMPLEMENTATION
17. Focus municipal involvement on actions that produce the
most public benefit.
The following Planning Principles are explained in detail in
each section. They communicate the vision for The East Town
Center District, guide redevelopment, direct future capital
improvements, and build expectations of the future changes to
the District.
Creating buildings that utilize green-
building practices and reduce the
environmental impacts of development
are strongly encouraged.
This type of on-street parking could
be developed in the East Town Center
District.
Avon East Town Center District Plan 13
SUSTAINABLE DESIGN
PLANNING PRINCIPLES
1. Utilize green-building
practices.
• Strongly encourage all new buildings
to be LEED (Leadership in Energy and
Environmental Design) certified with an
emphasis on:
- alternative energy
- energy efficiency
- stormwater management
- water efficiency
- renewable, recycled, and/or local
materials
2. Create environmentally
superior development.
• Promote LEED Neighborhood
Development standards with an emphasis
on:
- reduced automobile dependency
- compact development
- diversity of uses
- diversity of housing
- housing and jobs proximity
- reduced parking footprint
- walkable streets
- access to surrounding vicinity
- access to public and active spaces
- solar orientation
- infrastructure energy efficiency
- recycled content in infrastructure
- wastewater management
- waste management
The Planning Principles throughout this document will
ensure that many of the LEED Neighborhood Development
standards will be accomplished with the redevelopment
of The East Town Center District. The Avon Town Center
Design Guidelines also promote sustainable design
practices. Visit www.avon.org for a copy of the Design
Guidelines document.
Avon East Town Center District Plan14
• Expand residential uses within The
East Town Center District and create a
comfortable environment for residents to
live within.
• Consider views, solar exposure, noise,
and proximity to amenities when locating
residential uses. Upper floors should
primarily be used for residential space.
• Ensure that affordable housing is
integrated into The East Town Center
District.
• Expand and create housing options that
strengthen full-time residency. Target
households earning between 120 percent
and 160 percent of the area median income
(AMI) or the current Town Council
directed AMI range.
• Give preference to units with higher
occupancy rates to reinforce the year-
round vitality of The East Town Center
District.
• Allow first- and second-floor retail spaces
(with internal circulation between the
two levels). The second floor is encouraged
to be considered flexible retail spaces
allowing residential or office in addition
to retail uses. This flexibility would
allow mid-size retail spaces to either gain
additional square footage or use the second
level as increased floor to ceiling ratio.
• Encourage land uses that create an
extension of transit-oriented development
of The West Town Center District. Much
of The East Town Center District is within
a five-minute walk of the new transit
center and gondola.
• Relate buildings to existing, approved,
and planned adjacent uses pursuant to the
Avon Comprehensive Plan.
3. Provide a mix of uses,
including commercial,
residential and lodging.
PLANNING PRINCIPLES
LAND USE
Building articulation can express the division of uses within
a structure.
First floor retail space with office and residential uses
above provides flexibility and increases the around-the-
clock vitality of the area.
Avon East Town Center District Plan 15Avon East Town Center District Plan15
LAND USE
PLANNING PRINCIPLES
• Encourage the continued presence of
small and mid-size retailers. Plan for a
minimum of three mid-sized commercial
locations of 15,000 square feet to provide
for the daily needs of residents as well
as fill a niche in the valley. Mid-size
retail spaces are under-represented in
the Eagle Valley while competition for
small retailers is significant. In addition,
nationally known retailers to the east
of the Town Center provide a desirable
situation for mid-sized retailers, as
they prefer to locate near anchors that
generate traffic.
• Avoid impairing the shopping path
for retailers and create a continuous
retail experience by minimizing large
gaps in the retail frontage. However,
small pedestrian portals are encouraged
along the shopping path to improve
accessibility and maintain a pedestrian
scale.
• Entice people to cross Avon Road by
creating an attractive visual and physical
connection, drawing people from one
side to the other. Also, work with
surrounding land owners to enhance
crossings across Avon Road, connecting
Main Street in The West Town Center
District to Main Street in The East
Town Center District. At-grade, below-
grade, or above-grade crossings are all
encouraged.
• Focus retail commercial uses into the
core of The East Town Center District,
including the land surrounding the
central plaza, Main Street, and a few
existing anchor retailers.
• Encourage quality design for spaces
around and in between buildings to
lessen the abundance of alleys.
Mid-sized retailers can be an anchor for smaller retailers.
A mix of uses with density that is convenient for pedestrians
can make for a vibrant and comfortable streetscape.
Avon East Town Center District Plan16 Avon East District Plan16Avon East Town Center District Plan 16
The residential and commercial land-use figures on the following
pages divide The East Town Center District into four areas based
on function:
• Area 1 will be primarily residential with only a few buildings
containing commercial uses on the lower floors.
• Area 2 will continue to be destination retail with the
grocery store acting as the anchor. Residential will become a
component of this area, as will smaller retail uses.
• Area 3 will continue to function as The East Town Center
District’s entertainment area, with bars, restaurants, and
coffee shop tenants that provide gathering spaces. Residential
will be included on the upper floors.
• Area 4 will be mixed use with retail uses on Main Street,
including entertainment. Residential components are
integrated in all buildings.
Area 2Area 1
Area 2Area 2
Area 2Area 4
Area 2Area 3
DISTRICT LAND USE AREAS
LAND USE
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Understanding The East Town
Center District’s current land
use is an important first step to
planning its future.
SECTION
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Avon East Town Center District Plan 17Avon East District Plan
This sketch depicts a concept established early on in the development of The Plan: the need to mix different uses and park
space. The sketch is not intended to convey details (such as architectural features, a park amenity plan, or actual street
dimensions) but to express how a compact development in the commercial core can create a lively space.
LAND USE
PARK PLAZA CONCEPT
Avon East Town Center District Plan18
Christie Lodge
City Market
Chapel Square
Residential land uses are limited in The East
Town Center District to four parcels: the
Christie Lodge, Buck Creek Plaza, Chapel
Square, and City Market.
The Christie Lodge is comprised of nearly 300
timeshare units. Each unit can have up to 52
owners (each week owned separately).
Buck Creek Plaza includes six residential
condos on the second and third floors.
Chapel Square includes 69 condos above the
first floor commercial.
City Market includes 14 units of employee
housing apartments in the second floor of the
building. This is one of only two City Market
buildings in the company’s entire portfolio of
facilities that include employee housing.
EXISTING RESIDENTIAL
LAND USE
Buck Creek Plaza
LAND USE
Avon East District Plan19Avon East Town Center District Plan 19
Increased residential use in The District is encouraged in the Avon
Comprehensive Plan. The Plan provides potential for residential
use in nearly every structure, resulting in a doubling of the total
residential gross square footage.
The Plan includes a variety of residential types, ranging from
affordable housing to market rate. The market rate units could
include condominiums, condo-hotel, and accommodation units.
A preference should be given to units with higher occupancy
rates to reinforce the year-round vitality of The District. It may be
appropriate to place residence restrictions on portions of future
housing to ensure permanent affordability for the local population.
The second floor of mixed-use residential buildings includes flexible
space. This flexible space could be commercial use or residential use,
to be determined by the owner. This space may also be remodeled
from one use to the other. The estimated square footage for residential
and commercial uses constitutes a range to reflect the flexibility
provided on the second floor.
PROPOSED RESIDENTIAL
LAND USE
A substantial increase in
residential land use is key to
keeping The East Town Center
District a vibrant place year-
round.
“Mountain living with an urban lifestyle” describes this residential district. It is a home for diverse groups of people who
have one major commonality: the desire to live in the heart of the community center with a connection to the surrounding
natural landscape.
LAND USE
Avon East Town Center District Plan20
LAND USE
EXISTING RESIDENTIAL
EXISTING RESIDENTIAL SPACE
SUMMARY (gross sq. ft.)
Total
Area 1 298,000
Area 2 9,000
Area 3 -
Area 4 72,000
Total Residential
Space (approximate)379,000
Source: Design Workshop
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Area 2Area 2
Area 2Area 4
Area 2Area 3
Existing Residential
Area 1
Area 2
Area 3
Area 4
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
SECTION
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Avon East Town Center District Plan 21
City
Market
LAND USE
PROPOSED RESIDENTIAL
Area 2Area 1
Area 2Area 2
Area 2Area 4
Area 2Area 3
PROPOSED RESIDENTIAL SPACE SUMMARY (gross sq. ft.)
Total Increase from Existing
Area 1 662,000 - 678,000 364,000 - 380,000
Area 2 94,000 - 115,000 85,000 - 106,000
Area 3 263,000 - 309,000 263,000 - 309,000
Area 4 368,000 - 431,000 296,000 - 359,000
Total Residential
Space (approximate)1,387,000 - 1,530,000 1,008,000 - 1,151,000
Source: Design Workshop
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
The proposed residential square footage is based on the massing model and is an estimate only.
Area 2Area 1
Area 2Area 2
Area 2Area 4
Area 2Area 3
Proposed Residential
Area 1
Area 2
Area 3
Area 4
Avon East Town Center District Plan22
The Retail Space table to the left represents
the current best estimate of The East Town
Center District’s tenant mix. The East Town
Center District’s retail space has historically
suffered from high vacancy rates, and many
of the current retail spaces are in need
of updating. Currently, retail vacancy is
estimated at approximately 12 percent, and
existing tenants are heavily weighted toward
convenience retailers and miscellaneous
middle-tier goods retailers that primarily
target full and part-time residents.
Office tenants in The East Town Center
District are more diversified than retail tenants,
with tenants weighted toward the finance,
insurance, real estate, and construction-related
categories. This is not unusual, and is a trend
throughout the Eagle Valley due to the area’s
economic dependency on the local real-estate
market. The other category in The East Town
Center District is well diversified, including
a range of non-profit institutions, travel
agencies, and fitness studios. Office vacancies
are currently estimated at approximately 20
percent, a factor which may be related to the
relative age and condition of much of The East
Town Center District’s office space.
EXISTING COMMERCIAL USE
LAND USE
The boat building is one of the few buildings in the District
that is comprised of retail on the first floor and significant
office space above.
Existing Tenant Mix
Avon East Town Center District Plan 23
The amount of space for commercial uses for
existing and proposed conditions is roughly
the same; however, the important principle
in The Plan is to focus retail in centralized
locations, make shopping in The East Town
Center District convenient for pedestrians,
and promote a park-once-shop-many
experience.
The East Town Center District will likely
be redeveloped over time by individual
property owners rather than by one
master developer. Therefore, the proposed
tenant-mix recommendations in the table
to the right were formed by first identifying
the existing segment areas of The East Town
Center District and then improving upon
current tenant patterns in these areas. The
commercial mix is to stay roughly within the
range of the existing commercial mix.
The second-floor above ground is intended to
be flexible, allowing for housing or office space.
This flexibility creates a range in the amount
of commercial space in The District. If none
of the flexible second-floor space is used for
commercial, there would be a five percent loss
in commercial gross square footage (23,000
gross square feet less than existing). If all of the
second-floor flex space is used for commercial,
the existing commercial is increased by roughly
one third (124,000 gross square feet more than
existing).
PROPOSED COMMERCIAL USE
LAND USE
Recommended Tenant Mix
Flexible space (used for residential or office) was an idea
that was conceived at the charrette. This illustration
depicts this idea of flexibility and allows for adaptation to
changing market demand or tenant desires.
Flexible
Space Flexible Space
Avon East Town Center District Plan24
EXISTING COMMERCIAL SPACE
SUMMARY (gross sq. ft.)
Total
Area 1 86,000
Area 2 43,000
Area 3 72,000
Area 4 139,000
Total Commercial
Space (approximate)340,000
Sources: Town of Avon, Eagle County Assessor,
and Design Workshop
EXISTING COMMERCIAL USE
LAND USE
Area 2Area 1
Area 2Area 2
Area 2Area 4
Area 2Area 3
Existing Commercial
Area 1
Area 2
Area 3
Area 4
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
SECTION
HEADER
Avon East Town Center District Plan 25
Current Tenants: Area 1
• Convenience-oriented
- Video rental
- Liquor
- General merchandise
- Dry cleaning
- Banking
- Take-out pizza
- Nail salons
• Limited specialty retail
- Specialty foods
- Sporting goods
- Bakery
• Primarily finance, insurance and real
estate-related office tenants
Current Tenants: Area 3
• Entertainment
- Bar/Pub/Casual dining
- Coffee shop
- Family dining
• Secondary convenience-oriented
- Nail salon/Dry cleaner
• Construction-related office tenants
• Business support office tenants
• Limited medical office
- Massage therapy
- Dentistry
EXISTING COMMERCIAL USE
LAND USE
Current Tenants: Area 2
• Limited retail
- Grocery anchor
- No associated in-line retail
• Banking
• Finance and business services office
tenants
Current Tenants: Area 4
• Concentration of restaurant tenants
- Quick-casual restaurants
- Family Dining
• Mainstream shopping goods
- Sporting goods
- Home decorating
- Furniture
• Office supplies (Office Depot)
• Medical office tenants
Avon East Town Center District Plan26
PROPOSED COMMERCIAL USE
LAND USE
PROPOSED COMMERCIAL SPACE SUMMARY (gross sq. ft.)
Total Difference from Existing
Area 1 25,000 - 42,000 decrease 61,000 - 44,000
Area 2 114,000 - 135,000 increase 71,000 - 92,000
Area 3 74,000 - 120,000 increase 2,000 - 48,000
Area 4 104,000 - 167,000 dec. 35,000 - inc. 28,000
Total Commercial
Space (approximate)317,000 - 464,000 dec. 23,000 - inc. 124,000
Source: Design Workshop
The proposed commercial square footage is based on the massing model and therefore is an estimate only.
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Area 2Area 1
Area 2Area 2
Area Area
Area 2Area 3
Proposed Commercial
Area 1
Area 2
Area 3
Area 4
Plaza Overlay
SECTION
HEADER
Avon East Town Center District Plan 27
Recommended Tenants: Area 2
• Grocery/convenience sub-District
- Grocery anchor
- Dry cleaning
- Liquor
- Video rental
- Take-out food
- Hair/ nail salon
- Florist
- Pet supply
• Banking, finance and insurance-related offices
Recommended Tenants: Area 4
• Family dining/sit-down restaurants
• Home furnishings
• Medical office tenants
• Construction-related office tenants- engineer,
architecture, etc. (second floor)
• Business support services - (second floor)
- Accounting/Law offices
- Copy services
• Home/garden supply
• Office supply
Recommended Tenants: Area 1
• Reduced retail presence in favor of residential
lodging space, except along plaza frontage
• Restaurant space at Christie Lodge
Recommended Tenants: Area 3
• Entertainment (Bar/Pub)
• Bookstore
• Coffee shop
• Specialty food and gift
• Finance, insurance and real-estate related
office tenants (second floor)
• Construction-related office tenants (second floor)
• Sporting goods
LAND USE
PROPOSED COMMERCIAL USE
Recommended Tenants: Plaza Overlay
• Youth-targeted retail
• Quick-casual dining
• Restaurants
• Ice cream
• Coffee shop
• Specialty sporting goods
• Clothing
• Bath and body supply
• Bookstore
• Outdoor dining/outdoor spaces
Avon East Town Center District Plan28
Upper Floor Residential and
Office Space
Use upper floors for primarily residential and
office. Consideration of views, solar exposure,
noise, and proximity to amenities should be
given to the locations of residential uses.
Second Floor
Flexible Space
Allow second-floor spaces to be used for a
variety of retail, office, and/or residential
space, provided that access is internal to the
building.
First Floor Retail/
Commercial Space
Focus retail commercial uses into the core
of The East Town Center District, which
includes the land surrounding the central
plaza, Main Street, and a few existing anchor
retailers.
PROPOSED LAND USES BY FLOOR LEVEL
LAND USE
Building massing and footprints are for descriptive purposes only.
Alternative building shapes will be considered if they meet the intent
of the Planning Principles.
Avon East Town Center District Plan 29
• Create a strong pedestrian connection
across Avon Road and connect Main
Street in the West and East Town
Center Districts. Above or below grade
pedestrian crossing should be considered
to separate vehicles and pedestrians.
• Realign East Beaver Creek Boulevard
and allow for redevelopment on the south
side of the street. Christie Lodge desires
to move lodging closer to the core of The
East Town Center District. Realigning
East Beaver Creek Boulevard would
improve pedestrian circulation.
• Enhance and maintain strong pedestrian
connections between The East Town
Center District and the Eagle River.
Create strong pedestrian connections
between regional trails and the retail core.
• Provide pedestrian accessibility to
adjacent uses with paseos, gates,
pedestrian walkways, crossings, etc.
Provide porous pedestrian access
throughout The District to allow for
direct routes.
• Provide comfortable and safe spaces
(e.g., nature strips, amenity zones, and
on-street parking areas) that adequately
separate automobiles and pedestrians.
• Encourage the creation of a safe and
exploratory environment with strong
pedestrian connections to secondary
pedestrian corridors.
• Provide a consistent level of visual cues
for pedestrian routes through the use of
materials, signs, landscaping, etc.
4. Ensure that pedestrians
have safe and convenient
access throughout The East
Town Center District.
PLANNING PRINCIPLES
PEDESTRIAN CIRCULATION
Wide sidewalks allow room for street furniture to create
outdoor “living” spaces.
Pedestrians are willing to walk greater distances in
comfortable and attractive environments.
Avon East Town Center District Plan30
EXISTING PEDESTRIAN CIRCULATION
PEDESTRIAN CIRCULATION
Existing pedestrian circulation is haphazard and disconnected.
Many commercial uses are set back from the main pedestrian
circulation areas, thus distancing potential shoppers from retail
stores. Most pedestrian areas are directly adjacent to streets and
parking areas where pedestrians feel unprotected from vehicles.
No Buffer from Traffic
Buffered with Landscaping
Interior Circulation
Crosswalk
Bus Stop
Sidewalk Quality
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Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
SECTION
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Avon East Town Center District Plan 31
PEDESTRIAN CIRCULATION
PROPOSED PEDESTRIAN CIRCULATION
Intuitive connections and consistent high quality design are
some of the driving forces behind the pedestrian circulation
Planning Principles. The plaza connects to the proposed regional
rail/trail. Sidewalks run alongside retail spaces, allowing for
window shopping. Bus stops are located in centralized locations.
Sidewalks are set back far enough from the roadway to allow
for street trees to shade pedestrians. Interior circulation reduces
walking distance. Above- or below-grade pedestrian crossings
provide important connections across Avon Road and East
Beaver Creek Boulevard.
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Sidewalk Quality
No traffic Buffer
Buffered BY Landscape
Interior Circulation
Crosswalk
Bus Stop
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Multi-Use Trail
Above or below grade Pedes-trian Crossing
Avon East Town Center District Plan32
- Avon Transit
- EcoTransit
- Post Office
- Library
- Daycare
2 -1/2 minute walking radius
(Approximately 750 feet)
Proposed Bus stop
Nearly the entire East Town Center District is within a two and a
half minute walk from the planned central plaza space. It is only
about a five-minute walk from the central plaza to Avon Station
(a multi-modal transit facility), library, post office, and daycare
located in the West Town Center District. Several local bus stops
also support the walkability of the East Town Center District.
PEDESTRIAN CIRCULATION
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
2 and 1/2 minute
walking distance to:
WALKING DISTANCE
Avon East Town Center District Plan 33
• Redesign and replace Benchmark Road.
• Allow Main Street through the East Town
Center to accommodate two-way traffic,
thereby maintaining a strong vehicular
pattern and ease of access from Avon
Road.
PLANNING PRINCIPLES
5. Maintain two access points
off Avon Road.
6. Maintain a dispersed
circulation pattern through
The District.
VEHICULAR CIRCULATION
• Create secondary streets that service
the residential development in the East
Town Center.
• Design residential streets at a scale that
reflects a pedestrian priority.
• Allow parallel parking on residential
streets.
7. Create quiet, residential-
scale development.
The central plaza should be visually connected to Main
Street and Avon Road.
Measures to slow down vehicles such as narrow streets with
plantings next to the road can make secondary streets safer.
• Create a grid to make a better
environment for retail and residential
uses.
• Design pedestrian oriented and retail-
accessible streetscapes on Main Street
and along the roads that front the plaza.
• Design East Beaver Creek Boulevard as
an auto-oriented boulevard with minimal
curb cuts to service through traffic.
• Avoid or minimize the impacts of traffic
on secondary streets to create a pleasant
living environment.
• Minimize curb cuts on East Beaver Creek
Boulevard and Main Street by diverting
vehicular access to parcels to cross streets
and alleys.
• Large blocks should have alley access.
Avon East Town Center District Plan34
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VEHICULAR CIRCULATION
EXISTING VEHICULAR CIRCULATION
Avon Road effectively channels Beaver Creek Resort-bound
skiers, residents, and visitors between I-70 and the resort.
Unfortunately, its design discourages travelers from making stops
in Avon. It also effectively bifurcates the town, making cross-
town travel, especially pedestrian travel between the West and
East Town Center Districts, difficult. The series of roundabouts
along Avon Road provide the primary vehicular access to The
East Town Center District. In addition to these roundabouts,
the curvilinear street pattern is confusing, sight corridors are
diminished, and street hierarchy is unclear. Circulation is also
hampered by the lack of capacity on East Beaver Creek Boulevard.
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Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Through Trips
Mixed Use/Retail
Service Route
Residential
Bus Stop
Vehicle Circulation
SECTION
HEADER
Avon East Town Center District Plan 35
VEHICULAR CIRCULATION
PROPOSED VEHICULAR CIRCULATION
Traffic volumes could potentially double through The East Town
Center District as a result of the eventual build-out of the Village at
Avon. Therefore, it is imperative to solve the problems of the existing
conditions and accommodate future traffic. A new vehicular hierarchy
will be enforced by the design of East Beaver Creek Boulevard, a divided
boulevard with a median and limited curb cuts. Through-traffic and
service vehicles will use this boulevard. A central organizing element,
such as the plaza, will also help slow traffic down in the pedestrian-
focused areas. Vehicles accessing retail uses will use these roads.
Residential streets will be designed with a narrow right-of-way and
enhanced pedestrian amenities to slow traffic.
Building footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet the Planning Principles.
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Through Trips
Mixed Use/Retail
Service Route
Boulevard
Residential
Bus Stop
Vehicle Circulation
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Avon East Town Center District Plan36
RESIDENTIAL STREET
Medium- to high-density residential
uses are planned along the new
residential streets identified on page
35.
VEHICULAR CIRCULATION
The residential street design promotes clear vehicular and
pedestrian circulation by providing clearly identifiable vehicular
travel lanes and an 11-foot wide amenity zone and sidewalk for
pedestrians. The amenity zone and sidewalk should allow for a
minimum of six-foot clear pedestrian travel zone. The remaining
space should be located between the back of curb and the
pedestrian travel zone. Trash receptacles, benches, bike racks,
street lights, sandwich boards, street trees, and other amenities
should be located in this amenity zone.
Street trees should be spaced no more than 30 feet apart. This
will help reduce the visual impact of building height as well
as provide a separator between moving automobile traffic and
the pedestrian space. Parallel parking is encouraged to provide
convenient parking separation of vehicular and pedestrian traffic.
The dimension of the parallel parking is purposely tight to help
slow traffic. Extensive understory planting in the amenity area
that discourages or limits the movement of people from parallel-
parked automobiles to the sidewalk is discouraged.
Building massing is for descriptive purposes only. Alternative building shapes will be considered if they
meet the Planning Principles.
Avon East District Plan37Avon East Town Center District Plan 37
BOULEVARD
East Beaver Creek Boulevard is planned
to be lined with trees and have a planted
median.
VEHICULAR CIRCULATION
The street design for the boulevard creates a “green” corridor that
moves automobile traffic through the East Town Center District
at a convenient rate. The planted median provides a green corridor
that should only be disrupted for necessary left-turn lanes and
stacking. The median will help calm traffic and avoid extensive
curb cuts into adjacent developments. A six-foot amenity zone and
six-foot sidewalk should allow for a safe walking environment. The
amenity zone could include trash receptacles, benches, bike racks,
street lights, street trees, and an extensive understory planting
program of perennial and shrubs not exceeding three feet in height.
The three-foot shrub mass will separate the constant automobile
travel lane from the pedestrian area. The plantings should stop at
pedestrian crossings and automobile intersections and should not
compromise sight triangle design. Trees should be spaced no more
than 30 feet apart.
An eight-foot multi-use path should be implemented on the north
side of the boulevard as part of the larger multi-use path system.
Building massing is for descriptive purposes only. Alternative building shapes will be considered if they meet the
Planning Principles.
Avon East Town Center District Plan38
MIXED-USE
Mixed-use developments with angled parking allow for
more convenient parking spaces while still maintaining a
retail streetscape experience.
VEHICULAR CIRCULATION
Building mass is for descriptive purposes only. Alternative building shapes will be considered if they meet the Planning Principles.
The typical mixed-use/retail street design
aims to provide a great pedestrian retail
shopping experience while providing retailers
with as much visibility, accessibility, and
convenient parking as possible. This is
achieved by providing two clearly identified
automobile travel lanes with angled parking.
Angled parking provides the greatest number
of parking spaces and helps to calm traffic.
A 15-foot sidewalk and amenity zone is
envisioned as flexible space for the pedestrian,
where you can find outdoor cafes, trash
receptacles, benches, bike racks, street lights,
sandwich boards, street trees, and other
amenities. A minimum six- foot clear
pedestrian circulation route should be
provided in the sidewalk and amenity zone.
Trees should be spaced no more than 30 feet
apart. Understory plantings and/or planter
pots are encouraged. Extensive understory
planting in the amenity area that discourages
or prohibits the movement of people from
angled parked automobiles to the sidewalk is
prohibited.
Avon East Town Center District Plan 39
• Provide on-street parking on all streets
except East Beaver Creek Boulevard to
help off-set retail parking requirements.
• Allow angled parking on Main Street to
maximize the on-street parking yield.
8. Provide on-street parking.
9. Minimize the impact of off-
street parking lots.
PLANNING PRINCIPLES
PARKING
• Encourage de-centralized underground
parking garages integrated with the
redevelopment of buildings to ensure
access to parking.
• Consider providing parking under the
plaza space. The plaza shall remain at
street level.
• Avoid street-facing blank walls on
buildings with parking garages. If blank
walls are unavoidable, decorate with
artwork, display cases, vines, and high-
quality, durable materials.
10. Provide de-centralized
parking garages.
Landscaping provides a buffer between pedestrians and
surface parking.
Parking signage is an important element to ensuring that
structured parking is easily accessible.
ELEVATION: Secondary Vehicular Directional-Alternate Metal Base
SCALE: 1"=1'-0"
5'-0"
1'-10"
AVON T OWN
C ENTER
P ARKING
Secondary Vehicular Directional
• Limit curb cuts to provide clarity of
vehicular travel areas and maximize
parking. Curb cuts are discouraged
on Main Street and East Beaver Creek
Boulevard.
• Place parking lots at the rear or side of the
site to allow the majority of uses to front
directly onto the street.
• Build multiple small surface parking lots
instead of one large surface lot.
• Encourage improved access to retailers by
creating a clear pedestrian path from all
parking areas to retail entrances.
• Plant trees and shrubs to soften the visual
impact, reduce the heat-island effect,
provide shade, and reduce parking-area
noise.
Avon East Town Center District Plan40
10.85 1,131
Acres Spaces
Existing
0.72
123
468
11.57 1,722
Surface Lot
On-Street
Structured
Total
Type of Parking
EXISTING PARKING
PARKING
Thirty-three percent of The East Town Center District land area is currently used for surface parking. Much of the time these
parking spaces are under-utilized. Building massing and footprints are for descriptive purposes only. Alternative building
shapes will be considered if they meet the intent of the Planning Principles.
Surface
On-Street
Structured
Parking
SECTION
HEADER
Avon East Town Center District Plan 41
Surface Lot
On-Street
Structured
Total
10.85 1,131
3.28
453
Acres Spaces Acres Spaces
Existing Proposed
0.72 123 1.67 396
468 1,474
11.57 1,722 4.95 2,323
Type of
Parking
PARKING
PROPOSED PARKING
The proposed parking numbers are conservatively low based on possible building footprints and only one floor of
underground parking (except the plaza ,which includes two floors). Property owners will likely desire to construct
larger underground structures than shown and may include more than one floor below grade. Building massing and
footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet the intent of
the Planning Principles.
Surface
On-Street
Structured
Parking
Avon East Town Center District Plan42
PARKING
PARKING ENTRANCES
Strategically locate entrances to underground parking to provide
convenient access without causing traffic delays on major
thoroughfares. Shared entrances are also desirable.
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
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Structure Entrance
Conceptual Access
Points to Parking
Parking Entrances
Avon East Town Center District Plan 43
• Encourage authentic, contemporary
architecture, focusing on form and
appropriate use of materials.
• Eliminate box-like forms by using a
variety of building forms, articulation of
the facade, and roof-line variation.
• Enhance views and make spaces feel
larger by maximizing the number of
windows.
• Ensure that the rhythm, size and
proportion of openings (e.g., windows,
doors, etc.) are similar to other high-
quality buildings in The East Town
Center District.
• Encourage the creation of rooftop gardens
to contribute to the building articulation,
reduce the amount of impermeable
surfaces, improve views from surrounding
buildings, and provide an outdoor
amenity to residents.
• Use porches, verandas, mezzanines, stairs,
railings, cornice details, and window
details to enhance building appearances.
• Select building materials and colors that
complement the surrounding area.
• Encourage the reuse and recycling of
building materials.
• Incorporate civic art into public
infrastructure projects such as bridges,
transit systems, highways, roadways, or
water features.
11. Ensure the architectural
character of The East
Town Center District
complements the character
emerging in The West Town
Center District.
PLANNING PRINCIPLES
DISTRICT CHARACTER
These buildings exemplify the architectural style
encouraged in The East Town Center District, particularly in
their use of subtle earth-tone colors and a mix of regional
building materials.
The Town Center Design Guidelines provide further
information regarding the desired character in The East
Town Center District.
Avon East Town Center District Plan44
12. Ensure that buildings with
mid-size retail uses fit
the character of the area
and support a pedestrian-
friendly experience.
• Locate mid-size retail uses in anchor
locations that accent architectural
elements and provide high visibility.
• Encourage traditional streetscape designs
that emphasize the building and not the
parking.
• Ensure facades are pedestrian-scaled by
using articulation and a retail module
system of 16-25 feet.
13. Encourage a high level of
site planning and design to
maximize public and semi-
public pedestrian spaces.
• Design the landscape to enhance the
architecture and create or define useful
public and private spaces.
• Use hardy, native plant species (e.g.,
trees, shrubs, and ground cover) that are
easy to maintain and minimize water use.
• Provide a variety of seating choices in
landscaped areas.
• Include paths to accommodate children,
adults, bicycles, skateboards, shopping
carts, walkers, pets, furniture moving, etc.
• Provide appropriate lighting to ensure
that paths are safe at night and still
compliant with the Avon lighting
requirements to minimize “over-lighting”.
• Plant deciduous shade trees along
streets and parking lots to minimize
the heat-island effect.
PLANNING PRINCIPLES
DISTRICT CHARACTER
Active first floor spaces, appropriately scaled buildings, and
well-designed public spaces will enhance the character of
The East Town Center District.
Splitting buildings into modules with different treatments
creates a pattern, articulates the facade, and clearly
identifies entrances.
Avon East Town Center District Plan 45
14. Maximize solar exposure.
• Maximize solar exposure by limiting
building heights on the south side of
streets and plaza spaces to a level that
allows sun to reach the northern sidewalk
during the winter solstice.
15. Define the plaza and other
key pedestrian areas by
framing these spaces with
buildings.
• Relate buildings to the street and locate
them on the site so that they reinforce
street frontages.
• Utilize build-to lines instead of setbacks
to bring pedestrians and the retail
environments closer together.
DISTRICT CHARACTER
PLANNING PRINCIPLES
Close proximity to plaza spaces and views of the plaza are
amenities for surrounding residential buildings. The plaza also
draws activity to the retail areas.
Building mass can positively contribute to the public spaces
if designed with articulation, varied materials, and ample
windows.
Avon East Town Center District Plan46
Extremely low-density development, aging building stock, and large expanses of surface parking
make a strong case for redevelopment and infill. The Town Center zoning encourages higher
densities but also requires large set backs, substantial parking areas, and 50% lot coverage. These
regulations have contributed to the lack of redevelopment activity in the area.
The Plan calls for increased density in The East Town Center District to help fulfill the vision of the
Town Center as the focal point of the community. See the Avon Comprehensive Plan Urban Built
Form Diagram (page 47) for more information.
Building massing and footprints are for descriptive purposes only. Alternative building shapes and mass will
be considered if they meet the Planning Principles.
DISTRICT CHARACTER
MASSING MODEL
Existing Massing
Proposed Massing
SECTION
HEADER
Avon East Town Center District Plan 47
4/7.
Avon East Town Center District Plan48
PLANNING PRINCIPLES
VIEWS
16. Maintain key views to and
from The East Town Center
District to provide visibility,
orient people to their
surroundings, and define
the character of the spaces.
• Maintain views to:
- Wildridge (1)
- Daybreak Ridge (2)
- Gypsum-bluff (3)
- Whiskey Creek (4)
- South Game Creek Bowl (5)
- Swift Gulch (6)
• Elements that could disrupt the views
such as building bulk, signage, overhead
utilities, and lighting are discouraged.
3. View of the Gypsum-Bluff
2. View toward Daybreak Ridge
1. View toward Wildridge
Avon East Town Center District Plan 49
EXISTING VIEWS
VIEWS
The Town of Avon Comprehensive Plan
identifies being “reflective of the natural
environment” as a core value of the Town.
According to the Comprehensive Plan,
“Avon will continue to enhance its strong
connections to its spectacular scenery,
magnificent natural surroundings, and ample
outdoor recreational opportunities.”
The identified views from public areas are
essential to maintain a visual connection to
the surrounding environment, orient people
to their surroundings, and ensure these views
can be enjoyed by the general public. The
Town will be making a large investment in
the public spaces of The East Town Center
District. To maximize the value of their
investment, these views must be protected.
The low height of buildings in The East
Town Center District currently allows for
the visibility of the surrounding mountains;
however, it is anticipated that greater
building heights will be proposed in the
future. It will become increasingly important
to be mindful of maintaining views. Creative
approaches, including framing views with
architecture, stepping the building height,
recessing top floors, and locating floors below
ground, should be considered.
6. View of Swift Gulch
5. View of South Game Creek Bowl
4. View toward Whiskey Creek.
Avon East Town Center District Plan50
VIEWS
PROPOSED VIEWS
Maintain views of mountains and surrounding landscapes from public streets and spaces identified in this exhibit. Building
footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet the Planning
Principles.
NORTH
Towards
Main Street
SECTION
HEADER
Avon East Town Center District Plan 51
PERSPECTIVE VIEW TO THE DISTRICT
VIEWS
Avon East Town Center District Plan51
The views to The East Town Center District are as important as views from The District. This view overlooking the main
plaza depicts what The District could look like from I-70. Building massing is for descriptive purposes only. Alternative
building shapes will be considered if they meet the intent of the Planning Principles.
Avon East Town Center District Plan52
• Work with surrounding landowners
to develop a central plaza that will
energize the space, provide an orienting
element, and create an alternative reason
for going to The East Town Center
District beyond what exists there
today. The Town should take the lead in
designing, developing, programming, and
maintaining the plaza space and make
it part of Avon Parks and Recreation.
Coordination with landowners and retail
tenants is essential to ensure the viability
of surrounding retail, consistent access
and circulation, alternative parking
arrangements, and workable phasing
plans.
• Work with surrounding landowners
to straighten Main Street. The Town
may also consider a curved Main Street
reflecting the Planning Principles set
forth in this plan. However, this will
not accommodate the same level of on-
street parking and may force private
development to accommodate all on-site
parking requirements.
• Realign East Beaver Creek Boulevard.
• Work with surrounding landowners
to implement a rich streetscape pattern
that will complement The West Town
Center District.
• Implement the Urban Renewal Plan and
explore Tax Increment Financing to help
pay for public improvements in The East
Town Center District.
17. Focus municipal
involvement on actions that
produce the most public
benefit.
Great public spaces can draw people of all ages and interests
to the town center.
CHAPTER 3: IMPLEMENTATION
PLANNING PRINCIPLES
SECTION
HEADER
Avon East Town Center District Plan 53
Today’s rising property values as a result of the new gondola and Riverfront Village, in conjunction with a willingness
of the Town Council to work in partnership with landowners, creates new redevelopment opportunities. The key
to implementation is to work with the landowners and developers by understanding their needs and the impact this
policy has on their property’s redevelopment potential. Continued dialog must occur between the Town and The East
Town Center District stakeholders. The phasing strategies shown in this document illustrate a possible path through
the implementation of The Plan.
Flexibility is needed to determine the best overall method of achieving the vision explained in the Planning Principles.
This flexibility will accommodate the complexity of redevelopment projects, allowing each property to redevelop
on the property owner’s schedule. Additional flexibility includes the footprint and massing of the buildings and the
manner in which parking requirements are met.
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
PARTNERSHIP
IMPLEMENTATION
Avon East Town Center District Plan54
Publicly Funded Projects Expenditure
Beaver Creek Boulevard $2,346,754
Benchmark Road $1,222,094
Beaver Creek Place $926,977
Main Street Plaza $1,941,416
Chapel Place $808,838
Residential Street Type $1,868,917
Service Street (SE)$906,676
Plaza $21,667,993
TOTAL $31,689,665
Source: Design Workshop. Expenditures based on 2006 dollars and
assumptions
PUBLIC IMPROVEMENTS
IMPLEMENTATION
Infrastructure Expenditure Summary Both public and private investments are
needed to finance the redevelopment of The
East Town Center District.
Based on preliminary cost estimates, the
public expenditures associated with the
plaza (240 underground parking spaces, road
improvements, and streetscape work) equals
approximately 32 million dollars.
It is anticipated that the necessary revenue
to pay for these improvements will be shared
between the Town and the developers. The
Town has already committed to substantial
funding in The West Town Center District
and has implemented Tax Increment
Financing (TIF) as a funding mechanism. In
addition, each redevelopment project may also
need to bear the cost of some of the capital
improvements necessary because of increased
density. The level of private investment in
capital improvements will be determined
during the development review process.
Relocated new roads are shown with a red-dashed line. All
other roads identified with a solid blue line are existing but
will need improvements such as street trees, crosswalks,
utilities, lighting, parking, and other improvements.
SECTION
HEADER
Avon East Town Center District Plan 55Avon East Town Center District Plan55
The public revenues estimated in The Plan indicate that the Town will realize between 45 million and 50 million
dollars in revenues through build out, and ongoing revenues of between 4.5 million and 5.5 million dollars. Public
revenues were calculated using two scenarios: the first assumes that all flex space is commercial space; the second
assumes that all flex space is residential space.
Scenario 1: Because this scenario places a higher parking burden on The East Town Center District, parking payment-
in-lieu fees are the primary reason for the higher public revenues that occur in this scenario. On an ongoing basis,
however, this scenario also shows a greater return than if all flex space was built out as residential space due to
anticipated sales tax revenue.
Scenario 2: The smaller parking burden in this scenario would increase developer returns, especially when one
considers the demand for housing product in the mountains compared to commercial space. However, this scenario
results in a lower ongoing return to the public sector.
REVENUES
IMPLEMENTATION
Public Revenue Summary
Scenario 1 Scenario 2
Revenue Source From Buildout Ongoing From Buildout Ongoing
RETA $15,072,400 $1,593,994 $17,008,255 $1,748,073
Retail Sales Tax N/A $2,397,158 N/A $1,305,510
Property Tax N/A $769,906 N/A $737,582
Recreation Amenities Fee N/A $775,145 N/A $775,145
Parking Payment in Lieu Fee $34,360,000 N/A $28,453,445 N/A
TOTAL $49,432,400 $5,536,203 $45,461,700 $4,566,310
Source: Design Workshop
Avon East Town Center District Plan56
To test The Plan and determine the
probability of redevelopment, it is helpful
to conduct conceptual pro formas for each
parcel and test the plan. These are based on
broad assumptions and should be considered
an estimate for analysis purposes only. The
estimate is based on a build out taking place
within ten years. Most parcels are showing
a preliminary internal rate of return (IRR) of
anywhere from four percent to 23 percent. A
healthy IRR is between 15 and 20 percent.
In lackluster market conditions, an IRR
of 12 percent can attract redevelopments.
The following summary of IRR illustrates
the effectiveness of The Plan and begins to
show the possible phasing of the private
development (those with higher IRR will
likely begin redevelopment sooner).
Source: Design Workshop
PRIVATE INVESTMENT
IMPLEMENTATION
Parcel Estimated
Internal
Rate of
Return (IRR)
Parcel 1- Christie Lodge 19%
Parcel 2- Buck Creek 19%
Parcel 3- North Court 23%
Parcel 4- Avon Plaza 21%
Parcel 5- American Nat’l Bank 7%
Parcel 6- 51 Beaver Creek Place 23%
Parcel 7- City Market 4%
Parcel 8- Chapel Square Bldg B 21%
Parcel 9- Chapel Square Bldg A 15%
Parcel 10- Pier 1/ Office Depot 10%
Parcel 11- Avon Annex North & South 4%
Parcel 12- Benchmark Shp Center N & S 12%
Parcel 13- Boat Building 10%
Parcels are anticipated to have an Internal Rate of Return
(IRR) between 4% and 23%.
Parcel Internal Rate of Return
SECTION
HEADER
Avon East Town Center District Plan 57
KEY REDEVELOPMENT AREAS
IMPLEMENTATION
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Realignment and
Extension of
Main Street
Central
Plaza
Existing Property Boundaries
Key Redevelopment Areas
Areas For Street Improvements
Changing property boundaries can add a challenge to the
implementation of a redevelopment plan. This plan attempts to
minimize the need for such adjustments.
Overall
Streetscape
Improvements
Realignment of
East Beaver Creek
Boulevard
Avon East Town Center District Plan58
2
Once the mid-size retailers are relocated, the
plaza can be constructed and the existing mid-
size retail building can be redeveloped.
1
Redevelopment of the Avon Annex and the Chapel
Square one-story building will provide two of three
necessary relocation sites for the mid-size retailers.
3
There will be more interest in redevelopment once
the plaza and mid-size retailers are redefined as
anchors to the District.
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Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they
meet the intent of the Planning Principles.
CENTRAL PLAZA
IMPLEMENTATION
Aerial photograph of the existing conditions.
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Avon East Town Center District Plan 59
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they
meet the intent of the Planning Principles.
IMPLEMENTATION
REALIGNMENT OF MAIN STREET
1
Individual landowners may be able to move forward
with construction on a portion of their property.
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Joint development agreement is necessary between
the Town and property owners in this area to
realign Main Street.
3
Construction on the south side of the street would be
feasible once Main Street is reconstructed.
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Aerial photograph of the existing conditions.
Avon East Town Center District Plan60
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Joint development agreement is necessary
between the Town and Christie Lodge owners
to move East Beaver Creek Boulevard and extend
Beaver Creek Place.
2 3
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they
meet the intent of the Planning Principles.
IMPLEMENTATION
REALIGNMENT OF EAST BEAVER CREEK BOULEVARD
Aerial photograph of the existing conditions.
Property line should be adjusted between East Beaver
Creek Boulevard and the Central Avon Plaza to allow
additional built form to anchor a new intersection.
Joint development agreement is necessary
between the Town and the Buck Creek Plaza owners
to build a new connector street between East Beaver
Creek Boulevard and Beaver Creek Place extension.
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Avon East District Plan61Avon East Town Center District Plan 61
CONCLUSION
In summary, the development of The Plan included a public
process in which existing conditions were evaluated, planning
considerations were identified, alternative plans were explored,
market investigations and financial analyses were conducted to
test alternative futures, feedback was used to recycle alternatives,
and a final alternative was described in both graphic (plans and
diagrams) and verbal terms (Planning Principles).
The vision of The East Town Center District, as identified in the
Comprehensive Plan, is to make the most of the redevelopment
opportunities by considering the needs and desires of the
community; establishing a cohesive mix of uses, including retail,
office, and residential; planning for public gathering spaces;
and creating strong pedestrian and street connections. This
vision is more clearly articulated with the plans, diagrams, and
Planning Principles found in The Plan. The vision has a physical,
environmental, social, and economic focus that together will
make The East Town Center District a jewel of the community, a
complement to The West Town Center District, and a source of
pride for the residents and business owners.
The future of The East Town Center District lies directly in the
hands of the property owners. This plan includes a substantial
financial investment for the Town of over 30 million dollars, for
which the Town will likely use funding mechanisms such as TIF
and private investment in The District. The landowners should
recognize this plan as a shared vision of The East Town Center
District and leverage the improvements identified for the public
spaces. Together, the Town and the property owners can create
a cohesive physical framework and community image in The East
Town Center District.
IMPLEMENTATION
The Plan is an opportunity to
share a vision for redevelopment.
District Plan
May 1, 2008
District Plan
Avon East Town Center
May 1, 2008
Town Council
Ron Wolfe, Mayor
Brian Sipes, Mayor Pro Tem
Richard Carroll, Councilor
Dave Dantas, Councilor
Kristi Ferraro, Councilor
Amy Phillips, Councilor
Tamra Nottingham Underwood, Councilor
Planning and Zoning Commission
Chris Evans, Chairman
Phil Struve, Secretary
Julia Foster, Commissioner
W. Todd Goulding, Commissioner
Christopher Green, Commissioner
Andrew Lane, Commissioner
Scott Prince, Commissioner
Community Development Department
970-748-4030
Town of Avon
PO Box 975
Avon, CO, 81620
Prepared By:
DESIGN WORKSHOP
970-925-8354
120 East Main Street
Aspen, Colorado 81611
www.designworkshop.com
Avon East Town Center District Plan1
Dramatic changes to Avon began in 2005 and 2006 when plans
such as the redevelopment of The West Town Center District, the
Transit Center, and Riverfront Village were forming. It became
clear that this was also the time to plan for the transformation of
The East Town Center District. Revitalization would contribute to
the enhancement of the overall character, circulation, community
services, and economic viability of Avon.
The intent of The East Town Center District Plan (The Plan) is
to guide public and private redevelopment projects in the East
Town Center District. This document, in conjunction with Avon’s
Comprehensive Plan, will be used as a decision-making tool by the
elected and appointed officials, as a visioning tool for landowners
and developers, and as a guide for future capital improvements in
The East Town Center District.
The implementation of The Plan will likely occur over a long
period; however, redevelopment may take longer for certain
properties. The rate of redevelopment will be driven primarily by
private landowners. If the Town wishes to increase the pace of
implementation, there are several tools at its disposal. These tools
include regulatory and economic incentives as well as partnership
with local landowners.
This District Plan describes the events leading to the formation of this
plan, analyzes the opportunities and constraints of redevelopment,
identifies proposed changes, and proposes implementation.
The massing diagrams, figures showing building footprints and
calculations, aid in describing the vision for the overall District
and in showing the comprehensive impact of these planning
principles. Alternative building shapes will be considered if they
meet the intent of planning principles.
DISTRICT PLAN INTENT
CHAPTER 1: INTRODUCTION
View of the East Town Center District
from Interstate 70.
Construction underway throughout
Avon, including the gondola within
The West Town Center District,
is an indication that planning the
redevelopment of the central core
is necessary to contribute to the
continued vitality of the Town.
The Plan is not intended to
prescribe the physical form that
individual property owners must
create, but rather it is intended
to provide guidance with general
planning principles.
Avon East Town Center District Plan2Avon East District Plan22 Avon East Town Center District Plan 2
This District Plan works with the following documents to
describe a vision, define goals and policies, and set a course for
implementation of The Plan:
Town of Avon Municipal Code1.
Town of Avon Residential, Commercial, and Industrial 2.
Design Review Guidelines
Town of Avon Comprehensive Plan3.
West Town Center Investment Plan4.
Town Center West Area Urban Renewal Plan5.
Avon Housing Needs Assessment6.
Anyone interested in knowing more about the future of the East
Town Center should become familiar with all of these documents.
INTRODUCTION
RELATIONSHIP TO TOWN-WIDE PLANS
Inte
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0
WEST
TOWN
CENTER
THE
VILLAGE
AT AVON
NORTH
EAST
TOWN
CENTERRIVER-
FRONT
VILLAGE
NOTTINGHAM
STATION
Av
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The Community Development Staff is
available for questions regarding The
Plan and can be reached at:
Town of Avon
PO Box 975
Avon, CO 81620
(970) 748-4030
info@avon.org
Documents can be found
online at www.avon.org
The East Town Center District is located in the commercial core.
Avon East District Plan3Avon East Town Center District Plan 3
DISTRICT DESCRIPTION
Avon has traditionally been the gateway to Beaver Creek Resort,
serving as a bedroom community for Beaver Creek and Vail
employees and as a service provider for the two resorts. The East
Town Center District’s retail character fits this role, with an
emphasis on providing service and retail options that are unavailable
at the resorts. Further east of Avon’s existing East Town Center
District is the Village at Avon PUD. The Village at Avon has
entitlements to develop 2,400 dwelling units and 650,000 square
feet of commercial development on 1,790 acres. Wal-Mart and Home
Depot, located approximately one mile to the east, are the major
anchor tenants of this regional shopping destination. The West
Town Center District, on the west side of Avon Road, provides retail
services, residential, lodging, civic buildings, and a public park. The
Riverfront Village, currently under construction, includes a resort,
spa, and vacation residences. Nearby Nottingham Station contains
convenience retail and condominiums.
The East Town Center District is bounded by 1-70 to the north,
Avon Road to the west, and railroad tracks to the south. To the
east, The East Town Center District is separated by undeveloped
lots that form the western-most portion of the Village at Avon. This
Plan was created to work in concert with the surrounding areas and
existing development plans.
Of the 37 acres of land that comprise The East Town Center
District, approximately 8.5 acres are public road right-of-way,
1.5 acres are open space that buffer Avon Road and the railroad
tracks, and 12.2 acres are at-grade parking or vehicular access
drives. Therefore, approximately 56 percent of The East Town
Center District is covered by paved surface designed for vehicular
use. The primary land-use in The District is retail and office with
approximately 358,000 square feet of existing commercial space
(8.22 acres) and 390 condo units.
INTRODUCTION
INTRODUCTION
The Westin Riverfront Village is a
key anchor of the West Town Center.
Guests at the Village will increase
shopping and pedestrian traffic in both
the West and East Town Centers.
The East Town Center District currently
contains a large amount of at-grade
paved parking. This land could be
better utilized for other uses and
parking could be built underground.
Avon East Town Center District Plan4
The buildings within the District
were constructed between 1975
and 1999, the majority of which
were constructed in the 1980s.
HISTORY
NORTH
By 1972, Vail had become one of the top destination ski resorts
in the country, causing development pressure to mount “down
valley” in Avon. One branch of the Nottingham family sold its
controlling interest in the family ranch to Benchmark Companies.
The Town of Avon was incorporated shortly thereafter on
February 24, 1978. Later that same year, the Town adopted the
official town plat, Benchmark at Beaver Creek, Replat No. 4. This
plat includes all of the properties in The East and West Town
Center Districts. After ten years, in 1988, Avon had a permanent
population of 1,500 people.
There have been several changes since the original Benchmark
Subdivision. For example, the Christie Lodge property was
originally five platted properties and was later consolidated into
one. Beaver Creek Place was platted (on the Benchmark at Beaver
Creek Subdivision) as a cul-de-sac road but was later turned into
a loop connecting with Beaver Creek Boulevard. Chapel Place is a
fairly recent connection through The East Town Center District.
INTRODUCTION
Avon East District Plan5Avon East Town Center District Plan 5
Below is a summary of current and existing conditions considered
during the planning process:
LAND USE
• The Town Comprehensive Plan recommends an increase in
residential uses in The East Town Center District. Due to current
low-density development patterns, there are opportunities to
accommodate this goal.
• The East Town Center District does not promote pedestrian
access nor does it contain housing opportunities.
• The East Town Center District includes, or is in close
proximity to, existing anchor uses such as the grocery store,
post office, library, recreation center, and local businesses.
• The multiple retail areas within the town make it difficult
for Avon to establish a singular image or presence in the eyes
of the full-time residents, as well as second homeowners and
visitors.
• The retailers and restaurants (both chains and locally owned)
tend to be positioned at the middle tier of the market in
order to attract full-time residents. This focus limits its
attractiveness to higher-income markets.
• The numerous professional service providers located in The
East Town Center District generate retail business during the
day, but fail to generate activity in the evenings.
• The retail mixes within The East Town Center District are
missing key elements such as entertainment uses and a variety
of retail options, as well as certain grades of office spaces.
PEDESTRIAN AND VEHICULAR CIRCULATION
• Pedestrian circulation is improving throughout Avon
with the addition of a transit station, gondola, and many
redevelopment projects surrounding the District, but remains
confusing and disconnected.
• The rail corridor is planned to serve as a transit/trails corridor
in the future.
• The transit center located in the nearby West Town Center
District provides service to the entire valley.
• Poor connections between multiple retail areas within the
town discourage people from taking combined trips (“park
once, shop many”).
• The street pattern in The East Town Center District is
confusing, has diminished sight corridors, lacks a hierarchy,
and does not entice people out of their cars to experience the
entire Town Center.
• The separate highway interchange for the Village at Avon
increases the separation between the Village at Avon retailers
and The East Town Center District.
PLANNING CONSIDERATIONS
INTRODUCTION
The street pattern in the East Town
Center District is confusing and does
not entice people out of their cars.
The new Avon Station, a multi-modal
transportation center, in the adjacent
West Town Center District has helped
to improve pedestrian circulation
throughout Avon.
Avon East Town Center District Plan6
PARKING
• The town ownership of a portion of the central parking area
allows for redevelopment and creation of a central plaza.
• Large expanses of parking allow for phased redevelopment.
• The District has a lack of on-street parking and more is
needed.
DISTRICT CHARACTER
• Redevelopment potential in The East Town Center District
provides opportunity for developing a complimentary
architectural character consistent with the town’s Design
Guidelines.
• Development currently underway in areas surrounding
The East Town Center District allows for a comprehensive
approach to town planning.
• Views of the surrounding mountains make The East Town
Center District a unique place and provide important view
corridors. Without specific attention paid to the views, they
are in danger of being blocked by redevelopment.
• The current construction quality does not suggest long-term
sustainability of the buildings.
IMPLEMENTATION
• Given proper incentives, most existing property owners are
more likely to support the redevelopment plan.
• Development occurring in areas surrounding The East Town
Center District and new access to Beaver Creek via the
gondola are raising property values and interest in living in
the East Town Center District.
• Current development standards (e.g., parking requirements,
setbacks, lot coverage) discourage redevelopment.
• The Town owns strategic parcels, which are key to
redevelopment.
PLANNING CONSIDERATIONS
INTRODUCTION
Currently, the East Town Center has
excellent mountain views throughout.
It is important as redevelopment
occurs to protect key view corridors.
The new Riverfront Gondola, which
provides direct access to Beaver Creek
Resort from Avon is increasing property
values and makes Avon a more
appealing place to live for residents as
well as second homeowners.
Avon East Town Center District Plan 7
A successful master plan could not be crafted
without input, support, and buy-in from
the community, property owners, business
managers, Town of Avon staff and elected
officials, and service providers. Throughout
the process, meetings were conducted
involving an array of stakeholders interested
in the design process. Conceptual options
were developed and evaluated.
A five-day charrette kicked off The East
Town Center District Plan process in July
2006. Stakeholders, including representatives
from nearly every property in the District,
were interviewed. The charrette concluded
with an open house attended by nearly
fifty participants. Four concepts for The
East Town Center District were developed
during the week and unveiled for comment
at the open house. The concepts illustrated
a variety of alternative circulation patterns,
redevelopment opportunities, and central-
plaza designs and locations.
In November 2006, the Planning and Zoning
Commission gave direction on how to
proceed with a refined alternative, modifying
Alternative Three (see page 10). The refined
alternative was presented at a January 2007
open-house meeting.
The refined alternative illustrated input
from the Planning and Zoning Commission,
direction from the market investigation, and
additional design details. Most of the property
owners in The East Town Center District
attended the meeting and supported the refined
alternative. Several landowners are integral
to the implementation of The Plan and efforts
have been made to encourage their cooperation
and coordination on design visions and
implementation.
PLAN DEVELOPMENT
INTRODUCTION
Property owners, town staff, and members of the general
public provided input regarding the conceptual design
diagrams at the charrette open house.
Key stakeholders provided their thoughts regarding
opportunities in The District.
INTRODUCTION
Avon East Town Center District Plan8
CHARRETTE
INTRODUCTION
Quick drawings were produced in the
charrette to examine elements such as:
• continuation of Main Street
• land uses
• massing and form
• open-space relationships
• architectural character
• sreetscape improvements
• circulation and transportation
• parking
Development Concept Diagram
Circulation Diagram
SECTION
HEADER
Avon East Town Center District Plan 9
CHARRETTE
INTRODUCTION
Based on public comments, a perspective sketch conveying conceptual massing and street character was
developed during the charrette.
Building character drawings illustrate possibilities for the future of The District.
Comments from stakeholders that contributed to the architectural character developed include:
• natural materials
• human scale
• contemporary style
• covered walks
• articulation
• evolution to more urban architecture
• slightly different than the West Town Center
• allowance of green roofs
Avon East Town Center District Plan10
ALTERNATIVES
INTRODUCTION
Alternative 1 Alternative 2
Alternative 3 Alternative 4
Four alternatives resulted from the charrette. Based on comments from the attendees of the charrette open house and
the Planning and Zoning Commission, Alternative Three was chosen for further refinement for the following reasons:
• it provides two access points off Avon Road through The East Town Center District;
• it has a straight main street ending in a plaza; and
• it moves Beaver Creek Boulevard north of the Christie Lodge, thereby incorporating a redeveloped Lodge into The East
Town Center District concept.
SECTION
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Avon East Town Center District Plan 11
ILLUSTRATION
This chapter analyzes the existing conditions and describes the proposed Plan. The vision for The East Town Center
District is conveyed through the following planning principles:
• sustainable design
• land use
• pedestrian circulation
• vehicular circulation
• parking
• district character
• views
• implementation
CHAPTER 2: PHYSICAL PLAN
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
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Avon East Town Center District Plan12
INTRODUCTION
SUMMARY OF PLANNING PRINCIPLES
SUSTAINABLE DESIGN
1. Utilize green-building practices.
2. Create environmentally superior development.
LAND USE
3. Provide a mix of uses, including commercial, residential
and lodging.
PEDESTRIAN CIRCULATION
4. Ensure that pedestrians have safe and convenient access
throughout The East Town Center District.
VEHICULAR CIRCULATION
5. Maintain at least two access points from the west and east
side of The District.
6. Maintain a dispersed circulation pattern through The District.
7. Create quiet, residential-scale pedestrian streets.
PARKING
8. Provide on-street parking.
9. Minimize the impact of off-street parking lots.
10. Provide de-centralized parking garages.
DISTRICT CHARACTER
11. Ensure the architectural character of The District complements
the character emerging in The West Town Center District.
12. Ensure that buildings with mid-size retail uses fit the
character of the area and support a pedestrian-friendly
experience.
13. Encourage a high level of site planning and design to
maximize public and semi-public pedestrian spaces.
14. Maximize solar exposure.
15. Define the plaza and other key pedestrian areas by framing
these spaces with buildings.
VIEWS
16. Maintain key views to and from The East Town Center
District to provide visibility, orient people to their
surroundings, and define the character of the spaces.
IMPLEMENTATION
17. Focus municipal involvement on actions that produce the
most public benefit.
The following Planning Principles are explained in detail in
each section. They communicate the vision for The East Town
Center District, guide redevelopment, direct future capital
improvements, and build expectations of the future changes to
the District.
Creating buildings that utilize green-
building practices and reduce the
environmental impacts of development
are strongly encouraged.
This type of on-street parking could
be developed in the East Town Center
District.
Avon East Town Center District Plan 13
SUSTAINABLE DESIGN
PLANNING PRINCIPLES
1. Utilize green-building
practices.
• Strongly encourage all new buildings
to be LEED (Leadership in Energy and
Environmental Design) certified with an
emphasis on:
- alternative energy
- energy efficiency
- stormwater management
- water efficiency
- renewable, recycled, and/or local
materials
2. Create environmentally
superior development.
• Promote LEED Neighborhood
Development standards with an emphasis
on:
- reduced automobile dependency
- compact development
- diversity of uses
- diversity of housing
- housing and jobs proximity
- reduced parking footprint
- walkable streets
- access to surrounding vicinity
- access to public and active spaces
- solar orientation
- infrastructure energy efficiency
- recycled content in infrastructure
- wastewater management
- waste management
The Planning Principles throughout this document will
ensure that many of the LEED Neighborhood Development
standards will be accomplished with the redevelopment
of The East Town Center District. The Avon Town Center
Design Guidelines also promote sustainable design
practices. Visit www.avon.org for a copy of the Design
Guidelines document.
Avon East Town Center District Plan14
• Expand residential uses within The
East Town Center District and create a
comfortable environment for residents to
live within.
• Consider views, solar exposure, noise,
and proximity to amenities when locating
residential uses. Upper floors should
primarily be used for residential space.
• Ensure that affordable housing is
integrated into The East Town Center
District.
• Expand and create housing options that
strengthen full-time residency. Target
households earning between 120 percent
and 160 percent of the area median income
(AMI) or the current Town Council
directed AMI range.
• Give preference to units with higher
occupancy rates to reinforce the year-
round vitality of The East Town Center
District.
• Allow first- and second-floor retail spaces
(with internal circulation between the
two levels). The second floor is encouraged
to be considered flexible retail spaces
allowing residential or office in addition
to retail uses. This flexibility would
allow mid-size retail spaces to either gain
additional square footage or use the second
level as increased floor to ceiling ratio.
• Encourage land uses that create an
extension of transit-oriented development
of The West Town Center District. Much
of The East Town Center District is within
a five-minute walk of the new transit
center and gondola.
• Relate buildings to existing, approved,
and planned adjacent uses pursuant to the
Avon Comprehensive Plan.
3. Provide a mix of uses,
including commercial,
residential and lodging.
PLANNING PRINCIPLES
LAND USE
Building articulation can express the division of uses within
a structure.
First floor retail space with office and residential uses
above provides flexibility and increases the around-the-
clock vitality of the area.
Avon East Town Center District Plan 15Avon East Town Center District Plan15
LAND USE
PLANNING PRINCIPLES
• Encourage the continued presence of
small and mid-size retailers. Plan for a
minimum of three mid-sized commercial
locations of 15,000 square feet to provide
for the daily needs of residents as well
as fill a niche in the valley. Mid-size
retail spaces are under-represented in
the Eagle Valley while competition for
small retailers is significant. In addition,
nationally known retailers to the east
of the Town Center provide a desirable
situation for mid-sized retailers, as
they prefer to locate near anchors that
generate traffic.
• Avoid impairing the shopping path
for retailers and create a continuous
retail experience by minimizing large
gaps in the retail frontage. However,
small pedestrian portals are encouraged
along the shopping path to improve
accessibility and maintain a pedestrian
scale.
• Entice people to cross Avon Road by
creating an attractive visual and physical
connection, drawing people from one
side to the other. Also, work with
surrounding land owners to enhance
crossings across Avon Road, connecting
Main Street in The West Town Center
District to Main Street in The East
Town Center District. At-grade, below-
grade, or above-grade crossings are all
encouraged.
• Focus retail commercial uses into the
core of The East Town Center District,
including the land surrounding the
central plaza, Main Street, and a few
existing anchor retailers.
• Encourage quality design for spaces
around and in between buildings to
lessen the abundance of alleys.
Mid-sized retailers can be an anchor for smaller retailers.
A mix of uses with density that is convenient for pedestrians
can make for a vibrant and comfortable streetscape.
Avon East Town Center District Plan16 Avon East District Plan16Avon East Town Center District Plan 16
The residential and commercial land-use figures on the following
pages divide The East Town Center District into four areas based
on function:
• Area 1 will be primarily residential with only a few buildings
containing commercial uses on the lower floors.
• Area 2 will continue to be destination retail with the
grocery store acting as the anchor. Residential will become a
component of this area, as will smaller retail uses.
• Area 3 will continue to function as The East Town Center
District’s entertainment area, with bars, restaurants, and
coffee shop tenants that provide gathering spaces. Residential
will be included on the upper floors.
• Area 4 will be mixed use with retail uses on Main Street,
including entertainment. Residential components are
integrated in all buildings.
Area 2Area 1
Area 2Area 2
Area 2Area 4
Area 2Area 3
DISTRICT LAND USE AREAS
LAND USE
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Understanding The East Town
Center District’s current land
use is an important first step to
planning its future.
SECTION
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Avon East Town Center District Plan 17Avon East District Plan
This sketch depicts a concept established early on in the development of The Plan: the need to mix different uses and park
space. The sketch is not intended to convey details (such as architectural features, a park amenity plan, or actual street
dimensions) but to express how a compact development in the commercial core can create a lively space.
LAND USE
PARK PLAZA CONCEPT
Avon East Town Center District Plan18
Christie Lodge
City Market
Chapel Square
Residential land uses are limited in The East
Town Center District to four parcels: the
Christie Lodge, Buck Creek Plaza, Chapel
Square, and City Market.
The Christie Lodge is comprised of nearly 300
timeshare units. Each unit can have up to 52
owners (each week owned separately).
Buck Creek Plaza includes six residential
condos on the second and third floors.
Chapel Square includes 69 condos above the
first floor commercial.
City Market includes 14 units of employee
housing apartments in the second floor of the
building. This is one of only two City Market
buildings in the company’s entire portfolio of
facilities that include employee housing.
EXISTING RESIDENTIAL
LAND USE
Buck Creek Plaza
LAND USE
Avon East District Plan19Avon East Town Center District Plan 19
Increased residential use in The District is encouraged in the Avon
Comprehensive Plan. The Plan provides potential for residential
use in nearly every structure, resulting in a doubling of the total
residential gross square footage.
The Plan includes a variety of residential types, ranging from
affordable housing to market rate. The market rate units could
include condominiums, condo-hotel, and accommodation units.
A preference should be given to units with higher occupancy
rates to reinforce the year-round vitality of The District. It may be
appropriate to place residence restrictions on portions of future
housing to ensure permanent affordability for the local population.
The second floor of mixed-use residential buildings includes flexible
space. This flexible space could be commercial use or residential use,
to be determined by the owner. This space may also be remodeled
from one use to the other. The estimated square footage for residential
and commercial uses constitutes a range to reflect the flexibility
provided on the second floor.
PROPOSED RESIDENTIAL
LAND USE
A substantial increase in
residential land use is key to
keeping The East Town Center
District a vibrant place year-
round.
“Mountain living with an urban lifestyle” describes this residential district. It is a home for diverse groups of people who
have one major commonality: the desire to live in the heart of the community center with a connection to the surrounding
natural landscape.
LAND USE
Avon East Town Center District Plan20
LAND USE
EXISTING RESIDENTIAL
EXISTING RESIDENTIAL SPACE
SUMMARY (gross sq. ft.)
Total
Area 1 298,000
Area 2 9,000
Area 3 -
Area 4 72,000
Total Residential
Space (approximate)379,000
Source: Design Workshop
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Area 2Area 4
Area 2Area 3
Existing Residential
Area 1
Area 2
Area 3
Area 4
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
SECTION
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Avon East Town Center District Plan 21
City
Market
LAND USE
PROPOSED RESIDENTIAL
Area 2Area 1
Area 2Area 2
Area 2Area 4
Area 2Area 3
PROPOSED RESIDENTIAL SPACE SUMMARY (gross sq. ft.)
Total Increase from Existing
Area 1 662,000 - 678,000 364,000 - 380,000
Area 2 94,000 - 115,000 85,000 - 106,000
Area 3 263,000 - 309,000 263,000 - 309,000
Area 4 368,000 - 431,000 296,000 - 359,000
Total Residential
Space (approximate)1,387,000 - 1,530,000 1,008,000 - 1,151,000
Source: Design Workshop
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
The proposed residential square footage is based on the massing model and is an estimate only.
Area 2Area 1
Area 2Area 2
Area 2Area 4
Area 2Area 3
Proposed Residential
Area 1
Area 2
Area 3
Area 4
Avon East Town Center District Plan22
The Retail Space table to the left represents
the current best estimate of The East Town
Center District’s tenant mix. The East Town
Center District’s retail space has historically
suffered from high vacancy rates, and many
of the current retail spaces are in need
of updating. Currently, retail vacancy is
estimated at approximately 12 percent, and
existing tenants are heavily weighted toward
convenience retailers and miscellaneous
middle-tier goods retailers that primarily
target full and part-time residents.
Office tenants in The East Town Center
District are more diversified than retail tenants,
with tenants weighted toward the finance,
insurance, real estate, and construction-related
categories. This is not unusual, and is a trend
throughout the Eagle Valley due to the area’s
economic dependency on the local real-estate
market. The other category in The East Town
Center District is well diversified, including
a range of non-profit institutions, travel
agencies, and fitness studios. Office vacancies
are currently estimated at approximately 20
percent, a factor which may be related to the
relative age and condition of much of The East
Town Center District’s office space.
EXISTING COMMERCIAL USE
LAND USE
The boat building is one of the few buildings in the District
that is comprised of retail on the first floor and significant
office space above.
Existing Tenant Mix
Avon East Town Center District Plan 23
The amount of space for commercial uses for
existing and proposed conditions is roughly
the same; however, the important principle
in The Plan is to focus retail in centralized
locations, make shopping in The East Town
Center District convenient for pedestrians,
and promote a park-once-shop-many
experience.
The East Town Center District will likely
be redeveloped over time by individual
property owners rather than by one
master developer. Therefore, the proposed
tenant-mix recommendations in the table
to the right were formed by first identifying
the existing segment areas of The East Town
Center District and then improving upon
current tenant patterns in these areas. The
commercial mix is to stay roughly within the
range of the existing commercial mix.
The second-floor above ground is intended to
be flexible, allowing for housing or office space.
This flexibility creates a range in the amount
of commercial space in The District. If none
of the flexible second-floor space is used for
commercial, there would be a five percent loss
in commercial gross square footage (23,000
gross square feet less than existing). If all of the
second-floor flex space is used for commercial,
the existing commercial is increased by roughly
one third (124,000 gross square feet more than
existing).
PROPOSED COMMERCIAL USE
LAND USE
Recommended Tenant Mix
Flexible space (used for residential or office) was an idea
that was conceived at the charrette. This illustration
depicts this idea of flexibility and allows for adaptation to
changing market demand or tenant desires.
Flexible
Space Flexible Space
Avon East Town Center District Plan24
EXISTING COMMERCIAL SPACE
SUMMARY (gross sq. ft.)
Total
Area 1 86,000
Area 2 43,000
Area 3 72,000
Area 4 139,000
Total Commercial
Space (approximate)340,000
Sources: Town of Avon, Eagle County Assessor,
and Design Workshop
EXISTING COMMERCIAL USE
LAND USE
Area 2Area 1
Area 2Area 2
Area 2Area 4
Area 2Area 3
Existing Commercial
Area 1
Area 2
Area 3
Area 4
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
SECTION
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Avon East Town Center District Plan 25
Current Tenants: Area 1
• Convenience-oriented
- Video rental
- Liquor
- General merchandise
- Dry cleaning
- Banking
- Take-out pizza
- Nail salons
• Limited specialty retail
- Specialty foods
- Sporting goods
- Bakery
• Primarily finance, insurance and real
estate-related office tenants
Current Tenants: Area 3
• Entertainment
- Bar/Pub/Casual dining
- Coffee shop
- Family dining
• Secondary convenience-oriented
- Nail salon/Dry cleaner
• Construction-related office tenants
• Business support office tenants
• Limited medical office
- Massage therapy
- Dentistry
EXISTING COMMERCIAL USE
LAND USE
Current Tenants: Area 2
• Limited retail
- Grocery anchor
- No associated in-line retail
• Banking
• Finance and business services office
tenants
Current Tenants: Area 4
• Concentration of restaurant tenants
- Quick-casual restaurants
- Family Dining
• Mainstream shopping goods
- Sporting goods
- Home decorating
- Furniture
• Office supplies (Office Depot)
• Medical office tenants
Avon East Town Center District Plan26
PROPOSED COMMERCIAL USE
LAND USE
PROPOSED COMMERCIAL SPACE SUMMARY (gross sq. ft.)
Total Difference from Existing
Area 1 25,000 - 42,000 decrease 61,000 - 44,000
Area 2 114,000 - 135,000 increase 71,000 - 92,000
Area 3 74,000 - 120,000 increase 2,000 - 48,000
Area 4 104,000 - 167,000 dec. 35,000 - inc. 28,000
Total Commercial
Space (approximate)317,000 - 464,000 dec. 23,000 - inc. 124,000
Source: Design Workshop
The proposed commercial square footage is based on the massing model and therefore is an estimate only.
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Area 2Area 1
Area 2Area 2
Area Area
Area 2Area 3
Proposed Commercial
Area 1
Area 2
Area 3
Area 4
Plaza Overlay
SECTION
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Avon East Town Center District Plan 27
Recommended Tenants: Area 2
• Grocery/convenience sub-District
- Grocery anchor
- Dry cleaning
- Liquor
- Video rental
- Take-out food
- Hair/ nail salon
- Florist
- Pet supply
• Banking, finance and insurance-related offices
Recommended Tenants: Area 4
• Family dining/sit-down restaurants
• Home furnishings
• Medical office tenants
• Construction-related office tenants- engineer,
architecture, etc. (second floor)
• Business support services - (second floor)
- Accounting/Law offices
- Copy services
• Home/garden supply
• Office supply
Recommended Tenants: Area 1
• Reduced retail presence in favor of residential
lodging space, except along plaza frontage
• Restaurant space at Christie Lodge
Recommended Tenants: Area 3
• Entertainment (Bar/Pub)
• Bookstore
• Coffee shop
• Specialty food and gift
• Finance, insurance and real-estate related
office tenants (second floor)
• Construction-related office tenants (second floor)
• Sporting goods
LAND USE
PROPOSED COMMERCIAL USE
Recommended Tenants: Plaza Overlay
• Youth-targeted retail
• Quick-casual dining
• Restaurants
• Ice cream
• Coffee shop
• Specialty sporting goods
• Clothing
• Bath and body supply
• Bookstore
• Outdoor dining/outdoor spaces
Avon East Town Center District Plan28
Upper Floor Residential and
Office Space
Use upper floors for primarily residential and
office. Consideration of views, solar exposure,
noise, and proximity to amenities should be
given to the locations of residential uses.
Second Floor
Flexible Space
Allow second-floor spaces to be used for a
variety of retail, office, and/or residential
space, provided that access is internal to the
building.
First Floor Retail/
Commercial Space
Focus retail commercial uses into the core
of The East Town Center District, which
includes the land surrounding the central
plaza, Main Street, and a few existing anchor
retailers.
PROPOSED LAND USES BY FLOOR LEVEL
LAND USE
Building massing and footprints are for descriptive purposes only.
Alternative building shapes will be considered if they meet the intent
of the Planning Principles.
Avon East Town Center District Plan 29
• Create a strong pedestrian connection
across Avon Road and connect Main
Street in the West and East Town
Center Districts. Above or below grade
pedestrian crossing should be considered
to separate vehicles and pedestrians.
• Realign East Beaver Creek Boulevard
and allow for redevelopment on the south
side of the street. Christie Lodge desires
to move lodging closer to the core of The
East Town Center District. Realigning
East Beaver Creek Boulevard would
improve pedestrian circulation.
• Enhance and maintain strong pedestrian
connections between The East Town
Center District and the Eagle River.
Create strong pedestrian connections
between regional trails and the retail core.
• Provide pedestrian accessibility to
adjacent uses with paseos, gates,
pedestrian walkways, crossings, etc.
Provide porous pedestrian access
throughout The District to allow for
direct routes.
• Provide comfortable and safe spaces
(e.g., nature strips, amenity zones, and
on-street parking areas) that adequately
separate automobiles and pedestrians.
• Encourage the creation of a safe and
exploratory environment with strong
pedestrian connections to secondary
pedestrian corridors.
• Provide a consistent level of visual cues
for pedestrian routes through the use of
materials, signs, landscaping, etc.
4. Ensure that pedestrians
have safe and convenient
access throughout The East
Town Center District.
PLANNING PRINCIPLES
PEDESTRIAN CIRCULATION
Wide sidewalks allow room for street furniture to create
outdoor “living” spaces.
Pedestrians are willing to walk greater distances in
comfortable and attractive environments.
Avon East Town Center District Plan30
EXISTING PEDESTRIAN CIRCULATION
PEDESTRIAN CIRCULATION
Existing pedestrian circulation is haphazard and disconnected.
Many commercial uses are set back from the main pedestrian
circulation areas, thus distancing potential shoppers from retail
stores. Most pedestrian areas are directly adjacent to streets and
parking areas where pedestrians feel unprotected from vehicles.
No Buffer from Traffic
Buffered with Landscaping
Interior Circulation
Crosswalk
Bus Stop
Sidewalk Quality
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Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
SECTION
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Avon East Town Center District Plan 31
PEDESTRIAN CIRCULATION
PROPOSED PEDESTRIAN CIRCULATION
Intuitive connections and consistent high quality design are
some of the driving forces behind the pedestrian circulation
Planning Principles. The plaza connects to the proposed regional
rail/trail. Sidewalks run alongside retail spaces, allowing for
window shopping. Bus stops are located in centralized locations.
Sidewalks are set back far enough from the roadway to allow
for street trees to shade pedestrians. Interior circulation reduces
walking distance. Above- or below-grade pedestrian crossings
provide important connections across Avon Road and East
Beaver Creek Boulevard.
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Sidewalk Quality
No traffic Buffer
Buffered BY Landscape
Interior Circulation
Crosswalk
Bus Stop
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Multi-Use Trail
Above or below grade Pedes-trian Crossing
Avon East Town Center District Plan32
- Avon Transit
- EcoTransit
- Post Office
- Library
- Daycare
2 -1/2 minute walking radius
(Approximately 750 feet)
Proposed Bus stop
Nearly the entire East Town Center District is within a two and a
half minute walk from the planned central plaza space. It is only
about a five-minute walk from the central plaza to Avon Station
(a multi-modal transit facility), library, post office, and daycare
located in the West Town Center District. Several local bus stops
also support the walkability of the East Town Center District.
PEDESTRIAN CIRCULATION
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
2 and 1/2 minute
walking distance to:
WALKING DISTANCE
Avon East Town Center District Plan 33
• Redesign and replace Benchmark Road.
• Allow Main Street through the East Town
Center to accommodate two-way traffic,
thereby maintaining a strong vehicular
pattern and ease of access from Avon
Road.
PLANNING PRINCIPLES
5. Maintain two access points
off Avon Road.
6. Maintain a dispersed
circulation pattern through
The District.
VEHICULAR CIRCULATION
• Create secondary streets that service
the residential development in the East
Town Center.
• Design residential streets at a scale that
reflects a pedestrian priority.
• Allow parallel parking on residential
streets.
7. Create quiet, residential-
scale development.
The central plaza should be visually connected to Main
Street and Avon Road.
Measures to slow down vehicles such as narrow streets with
plantings next to the road can make secondary streets safer.
• Create a grid to make a better
environment for retail and residential
uses.
• Design pedestrian oriented and retail-
accessible streetscapes on Main Street
and along the roads that front the plaza.
• Design East Beaver Creek Boulevard as
an auto-oriented boulevard with minimal
curb cuts to service through traffic.
• Avoid or minimize the impacts of traffic
on secondary streets to create a pleasant
living environment.
• Minimize curb cuts on East Beaver Creek
Boulevard and Main Street by diverting
vehicular access to parcels to cross streets
and alleys.
• Large blocks should have alley access.
Avon East Town Center District Plan34
Av
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VEHICULAR CIRCULATION
EXISTING VEHICULAR CIRCULATION
Avon Road effectively channels Beaver Creek Resort-bound
skiers, residents, and visitors between I-70 and the resort.
Unfortunately, its design discourages travelers from making stops
in Avon. It also effectively bifurcates the town, making cross-
town travel, especially pedestrian travel between the West and
East Town Center Districts, difficult. The series of roundabouts
along Avon Road provide the primary vehicular access to The
East Town Center District. In addition to these roundabouts,
the curvilinear street pattern is confusing, sight corridors are
diminished, and street hierarchy is unclear. Circulation is also
hampered by the lack of capacity on East Beaver Creek Boulevard.
I-70
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Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Through Trips
Mixed Use/Retail
Service Route
Residential
Bus Stop
Vehicle Circulation
SECTION
HEADER
Avon East Town Center District Plan 35
VEHICULAR CIRCULATION
PROPOSED VEHICULAR CIRCULATION
Traffic volumes could potentially double through The East Town
Center District as a result of the eventual build-out of the Village at
Avon. Therefore, it is imperative to solve the problems of the existing
conditions and accommodate future traffic. A new vehicular hierarchy
will be enforced by the design of East Beaver Creek Boulevard, a divided
boulevard with a median and limited curb cuts. Through-traffic and
service vehicles will use this boulevard. A central organizing element,
such as the plaza, will also help slow traffic down in the pedestrian-
focused areas. Vehicles accessing retail uses will use these roads.
Residential streets will be designed with a narrow right-of-way and
enhanced pedestrian amenities to slow traffic.
Building footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet the Planning Principles.
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Through Trips
Mixed Use/Retail
Service Route
Boulevard
Residential
Bus Stop
Vehicle Circulation
I-70
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RESIDENTIAL STREET
Medium- to high-density residential
uses are planned along the new
residential streets identified on page
35.
VEHICULAR CIRCULATION
The residential street design promotes clear vehicular and
pedestrian circulation by providing clearly identifiable vehicular
travel lanes and an 11-foot wide amenity zone and sidewalk for
pedestrians. The amenity zone and sidewalk should allow for a
minimum of six-foot clear pedestrian travel zone. The remaining
space should be located between the back of curb and the
pedestrian travel zone. Trash receptacles, benches, bike racks,
street lights, sandwich boards, street trees, and other amenities
should be located in this amenity zone.
Street trees should be spaced no more than 30 feet apart. This
will help reduce the visual impact of building height as well
as provide a separator between moving automobile traffic and
the pedestrian space. Parallel parking is encouraged to provide
convenient parking separation of vehicular and pedestrian traffic.
The dimension of the parallel parking is purposely tight to help
slow traffic. Extensive understory planting in the amenity area
that discourages or limits the movement of people from parallel-
parked automobiles to the sidewalk is discouraged.
Building massing is for descriptive purposes only. Alternative building shapes will be considered if they
meet the Planning Principles.
Avon East District Plan37Avon East Town Center District Plan 37
BOULEVARD
East Beaver Creek Boulevard is planned
to be lined with trees and have a planted
median.
VEHICULAR CIRCULATION
The street design for the boulevard creates a “green” corridor that
moves automobile traffic through the East Town Center District
at a convenient rate. The planted median provides a green corridor
that should only be disrupted for necessary left-turn lanes and
stacking. The median will help calm traffic and avoid extensive
curb cuts into adjacent developments. A six-foot amenity zone and
six-foot sidewalk should allow for a safe walking environment. The
amenity zone could include trash receptacles, benches, bike racks,
street lights, street trees, and an extensive understory planting
program of perennial and shrubs not exceeding three feet in height.
The three-foot shrub mass will separate the constant automobile
travel lane from the pedestrian area. The plantings should stop at
pedestrian crossings and automobile intersections and should not
compromise sight triangle design. Trees should be spaced no more
than 30 feet apart.
An eight-foot multi-use path should be implemented on the north
side of the boulevard as part of the larger multi-use path system.
Building massing is for descriptive purposes only. Alternative building shapes will be considered if they meet the
Planning Principles.
Avon East Town Center District Plan38
MIXED-USE
Mixed-use developments with angled parking allow for
more convenient parking spaces while still maintaining a
retail streetscape experience.
VEHICULAR CIRCULATION
Building mass is for descriptive purposes only. Alternative building shapes will be considered if they meet the Planning Principles.
The typical mixed-use/retail street design
aims to provide a great pedestrian retail
shopping experience while providing retailers
with as much visibility, accessibility, and
convenient parking as possible. This is
achieved by providing two clearly identified
automobile travel lanes with angled parking.
Angled parking provides the greatest number
of parking spaces and helps to calm traffic.
A 15-foot sidewalk and amenity zone is
envisioned as flexible space for the pedestrian,
where you can find outdoor cafes, trash
receptacles, benches, bike racks, street lights,
sandwich boards, street trees, and other
amenities. A minimum six- foot clear
pedestrian circulation route should be
provided in the sidewalk and amenity zone.
Trees should be spaced no more than 30 feet
apart. Understory plantings and/or planter
pots are encouraged. Extensive understory
planting in the amenity area that discourages
or prohibits the movement of people from
angled parked automobiles to the sidewalk is
prohibited.
Avon East Town Center District Plan 39
• Provide on-street parking on all streets
except East Beaver Creek Boulevard to
help off-set retail parking requirements.
• Allow angled parking on Main Street to
maximize the on-street parking yield.
8. Provide on-street parking.
9. Minimize the impact of off-
street parking lots.
PLANNING PRINCIPLES
PARKING
• Encourage de-centralized underground
parking garages integrated with the
redevelopment of buildings to ensure
access to parking.
• Consider providing parking under the
plaza space. The plaza shall remain at
street level.
• Avoid street-facing blank walls on
buildings with parking garages. If blank
walls are unavoidable, decorate with
artwork, display cases, vines, and high-
quality, durable materials.
10. Provide de-centralized
parking garages.
Landscaping provides a buffer between pedestrians and
surface parking.
Parking signage is an important element to ensuring that
structured parking is easily accessible.
ELEVATION: Secondary Vehicular Directional-Alternate Metal Base
SCALE: 1"=1'-0"
5'-0"
1'-10"
AVON T OWN
C ENTER
P ARKING
Secondary Vehicular Directional
• Limit curb cuts to provide clarity of
vehicular travel areas and maximize
parking. Curb cuts are discouraged
on Main Street and East Beaver Creek
Boulevard.
• Place parking lots at the rear or side of the
site to allow the majority of uses to front
directly onto the street.
• Build multiple small surface parking lots
instead of one large surface lot.
• Encourage improved access to retailers by
creating a clear pedestrian path from all
parking areas to retail entrances.
• Plant trees and shrubs to soften the visual
impact, reduce the heat-island effect,
provide shade, and reduce parking-area
noise.
Avon East Town Center District Plan40
10.85 1,131
Acres Spaces
Existing
0.72
123
468
11.57 1,722
Surface Lot
On-Street
Structured
Total
Type of Parking
EXISTING PARKING
PARKING
Thirty-three percent of The East Town Center District land area is currently used for surface parking. Much of the time these
parking spaces are under-utilized. Building massing and footprints are for descriptive purposes only. Alternative building
shapes will be considered if they meet the intent of the Planning Principles.
Surface
On-Street
Structured
Parking
SECTION
HEADER
Avon East Town Center District Plan 41
Surface Lot
On-Street
Structured
Total
10.85 1,131
3.28
453
Acres Spaces Acres Spaces
Existing Proposed
0.72 123 1.67 396
468 1,474
11.57 1,722 4.95 2,323
Type of
Parking
PARKING
PROPOSED PARKING
The proposed parking numbers are conservatively low based on possible building footprints and only one floor of
underground parking (except the plaza ,which includes two floors). Property owners will likely desire to construct
larger underground structures than shown and may include more than one floor below grade. Building massing and
footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet the intent of
the Planning Principles.
Surface
On-Street
Structured
Parking
Avon East Town Center District Plan42
PARKING
PARKING ENTRANCES
Strategically locate entrances to underground parking to provide
convenient access without causing traffic delays on major
thoroughfares. Shared entrances are also desirable.
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
I-70
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Structure Entrance
Conceptual Access
Points to Parking
Parking Entrances
Avon East Town Center District Plan 43
• Encourage authentic, contemporary
architecture, focusing on form and
appropriate use of materials.
• Eliminate box-like forms by using a
variety of building forms, articulation of
the facade, and roof-line variation.
• Enhance views and make spaces feel
larger by maximizing the number of
windows.
• Ensure that the rhythm, size and
proportion of openings (e.g., windows,
doors, etc.) are similar to other high-
quality buildings in The East Town
Center District.
• Encourage the creation of rooftop gardens
to contribute to the building articulation,
reduce the amount of impermeable
surfaces, improve views from surrounding
buildings, and provide an outdoor
amenity to residents.
• Use porches, verandas, mezzanines, stairs,
railings, cornice details, and window
details to enhance building appearances.
• Select building materials and colors that
complement the surrounding area.
• Encourage the reuse and recycling of
building materials.
• Incorporate civic art into public
infrastructure projects such as bridges,
transit systems, highways, roadways, or
water features.
11. Ensure the architectural
character of The East
Town Center District
complements the character
emerging in The West Town
Center District.
PLANNING PRINCIPLES
DISTRICT CHARACTER
These buildings exemplify the architectural style
encouraged in The East Town Center District, particularly in
their use of subtle earth-tone colors and a mix of regional
building materials.
The Town Center Design Guidelines provide further
information regarding the desired character in The East
Town Center District.
Avon East Town Center District Plan44
12. Ensure that buildings with
mid-size retail uses fit
the character of the area
and support a pedestrian-
friendly experience.
• Locate mid-size retail uses in anchor
locations that accent architectural
elements and provide high visibility.
• Encourage traditional streetscape designs
that emphasize the building and not the
parking.
• Ensure facades are pedestrian-scaled by
using articulation and a retail module
system of 16-25 feet.
13. Encourage a high level of
site planning and design to
maximize public and semi-
public pedestrian spaces.
• Design the landscape to enhance the
architecture and create or define useful
public and private spaces.
• Use hardy, native plant species (e.g.,
trees, shrubs, and ground cover) that are
easy to maintain and minimize water use.
• Provide a variety of seating choices in
landscaped areas.
• Include paths to accommodate children,
adults, bicycles, skateboards, shopping
carts, walkers, pets, furniture moving, etc.
• Provide appropriate lighting to ensure
that paths are safe at night and still
compliant with the Avon lighting
requirements to minimize “over-lighting”.
• Plant deciduous shade trees along
streets and parking lots to minimize
the heat-island effect.
PLANNING PRINCIPLES
DISTRICT CHARACTER
Active first floor spaces, appropriately scaled buildings, and
well-designed public spaces will enhance the character of
The East Town Center District.
Splitting buildings into modules with different treatments
creates a pattern, articulates the facade, and clearly
identifies entrances.
Avon East Town Center District Plan 45
14. Maximize solar exposure.
• Maximize solar exposure by limiting
building heights on the south side of
streets and plaza spaces to a level that
allows sun to reach the northern sidewalk
during the winter solstice.
15. Define the plaza and other
key pedestrian areas by
framing these spaces with
buildings.
• Relate buildings to the street and locate
them on the site so that they reinforce
street frontages.
• Utilize build-to lines instead of setbacks
to bring pedestrians and the retail
environments closer together.
DISTRICT CHARACTER
PLANNING PRINCIPLES
Close proximity to plaza spaces and views of the plaza are
amenities for surrounding residential buildings. The plaza also
draws activity to the retail areas.
Building mass can positively contribute to the public spaces
if designed with articulation, varied materials, and ample
windows.
Avon East Town Center District Plan46
Extremely low-density development, aging building stock, and large expanses of surface parking
make a strong case for redevelopment and infill. The Town Center zoning encourages higher
densities but also requires large set backs, substantial parking areas, and 50% lot coverage. These
regulations have contributed to the lack of redevelopment activity in the area.
The Plan calls for increased density in The East Town Center District to help fulfill the vision of the
Town Center as the focal point of the community. See the Avon Comprehensive Plan Urban Built
Form Diagram (page 47) for more information.
Building massing and footprints are for descriptive purposes only. Alternative building shapes and mass will
be considered if they meet the Planning Principles.
DISTRICT CHARACTER
MASSING MODEL
Existing Massing
Proposed Massing
SECTION
HEADER
Avon East Town Center District Plan 47
4/7.
Avon East Town Center District Plan48
PLANNING PRINCIPLES
VIEWS
16. Maintain key views to and
from The East Town Center
District to provide visibility,
orient people to their
surroundings, and define
the character of the spaces.
• Maintain views to:
- Wildridge (1)
- Daybreak Ridge (2)
- Gypsum-bluff (3)
- Whiskey Creek (4)
- South Game Creek Bowl (5)
- Swift Gulch (6)
• Elements that could disrupt the views
such as building bulk, signage, overhead
utilities, and lighting are discouraged.
3. View of the Gypsum-Bluff
2. View toward Daybreak Ridge
1. View toward Wildridge
Avon East Town Center District Plan 49
EXISTING VIEWS
VIEWS
The Town of Avon Comprehensive Plan
identifies being “reflective of the natural
environment” as a core value of the Town.
According to the Comprehensive Plan,
“Avon will continue to enhance its strong
connections to its spectacular scenery,
magnificent natural surroundings, and ample
outdoor recreational opportunities.”
The identified views from public areas are
essential to maintain a visual connection to
the surrounding environment, orient people
to their surroundings, and ensure these views
can be enjoyed by the general public. The
Town will be making a large investment in
the public spaces of The East Town Center
District. To maximize the value of their
investment, these views must be protected.
The low height of buildings in The East
Town Center District currently allows for
the visibility of the surrounding mountains;
however, it is anticipated that greater
building heights will be proposed in the
future. It will become increasingly important
to be mindful of maintaining views. Creative
approaches, including framing views with
architecture, stepping the building height,
recessing top floors, and locating floors below
ground, should be considered.
6. View of Swift Gulch
5. View of South Game Creek Bowl
4. View toward Whiskey Creek.
Avon East Town Center District Plan50
VIEWS
PROPOSED VIEWS
Maintain views of mountains and surrounding landscapes from public streets and spaces identified in this exhibit. Building
footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet the Planning
Principles.
NORTH
Towards
Main Street
SECTION
HEADER
Avon East Town Center District Plan 51
PERSPECTIVE VIEW TO THE DISTRICT
VIEWS
Avon East Town Center District Plan51
The views to The East Town Center District are as important as views from The District. This view overlooking the main
plaza depicts what The District could look like from I-70. Building massing is for descriptive purposes only. Alternative
building shapes will be considered if they meet the intent of the Planning Principles.
Avon East Town Center District Plan52
• Work with surrounding landowners
to develop a central plaza that will
energize the space, provide an orienting
element, and create an alternative reason
for going to The East Town Center
District beyond what exists there
today. The Town should take the lead in
designing, developing, programming, and
maintaining the plaza space and make
it part of Avon Parks and Recreation.
Coordination with landowners and retail
tenants is essential to ensure the viability
of surrounding retail, consistent access
and circulation, alternative parking
arrangements, and workable phasing
plans.
• Work with surrounding landowners
to straighten Main Street. The Town
may also consider a curved Main Street
reflecting the Planning Principles set
forth in this plan. However, this will
not accommodate the same level of on-
street parking and may force private
development to accommodate all on-site
parking requirements.
• Realign East Beaver Creek Boulevard.
• Work with surrounding landowners
to implement a rich streetscape pattern
that will complement The West Town
Center District.
• Implement the Urban Renewal Plan and
explore Tax Increment Financing to help
pay for public improvements in The East
Town Center District.
17. Focus municipal
involvement on actions that
produce the most public
benefit.
Great public spaces can draw people of all ages and interests
to the town center.
CHAPTER 3: IMPLEMENTATION
PLANNING PRINCIPLES
SECTION
HEADER
Avon East Town Center District Plan 53
Today’s rising property values as a result of the new gondola and Riverfront Village, in conjunction with a willingness
of the Town Council to work in partnership with landowners, creates new redevelopment opportunities. The key
to implementation is to work with the landowners and developers by understanding their needs and the impact this
policy has on their property’s redevelopment potential. Continued dialog must occur between the Town and The East
Town Center District stakeholders. The phasing strategies shown in this document illustrate a possible path through
the implementation of The Plan.
Flexibility is needed to determine the best overall method of achieving the vision explained in the Planning Principles.
This flexibility will accommodate the complexity of redevelopment projects, allowing each property to redevelop
on the property owner’s schedule. Additional flexibility includes the footprint and massing of the buildings and the
manner in which parking requirements are met.
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
PARTNERSHIP
IMPLEMENTATION
Avon East Town Center District Plan54
Publicly Funded Projects Expenditure
Beaver Creek Boulevard $2,346,754
Benchmark Road $1,222,094
Beaver Creek Place $926,977
Main Street Plaza $1,941,416
Chapel Place $808,838
Residential Street Type $1,868,917
Service Street (SE)$906,676
Plaza $21,667,993
TOTAL $31,689,665
Source: Design Workshop. Expenditures based on 2006 dollars and
assumptions
PUBLIC IMPROVEMENTS
IMPLEMENTATION
Infrastructure Expenditure Summary Both public and private investments are
needed to finance the redevelopment of The
East Town Center District.
Based on preliminary cost estimates, the
public expenditures associated with the
plaza (240 underground parking spaces, road
improvements, and streetscape work) equals
approximately 32 million dollars.
It is anticipated that the necessary revenue
to pay for these improvements will be shared
between the Town and the developers. The
Town has already committed to substantial
funding in The West Town Center District
and has implemented Tax Increment
Financing (TIF) as a funding mechanism. In
addition, each redevelopment project may also
need to bear the cost of some of the capital
improvements necessary because of increased
density. The level of private investment in
capital improvements will be determined
during the development review process.
Relocated new roads are shown with a red-dashed line. All
other roads identified with a solid blue line are existing but
will need improvements such as street trees, crosswalks,
utilities, lighting, parking, and other improvements.
SECTION
HEADER
Avon East Town Center District Plan 55Avon East Town Center District Plan55
The public revenues estimated in The Plan indicate that the Town will realize between 45 million and 50 million
dollars in revenues through build out, and ongoing revenues of between 4.5 million and 5.5 million dollars. Public
revenues were calculated using two scenarios: the first assumes that all flex space is commercial space; the second
assumes that all flex space is residential space.
Scenario 1: Because this scenario places a higher parking burden on The East Town Center District, parking payment-
in-lieu fees are the primary reason for the higher public revenues that occur in this scenario. On an ongoing basis,
however, this scenario also shows a greater return than if all flex space was built out as residential space due to
anticipated sales tax revenue.
Scenario 2: The smaller parking burden in this scenario would increase developer returns, especially when one
considers the demand for housing product in the mountains compared to commercial space. However, this scenario
results in a lower ongoing return to the public sector.
REVENUES
IMPLEMENTATION
Public Revenue Summary
Scenario 1 Scenario 2
Revenue Source From Buildout Ongoing From Buildout Ongoing
RETA $15,072,400 $1,593,994 $17,008,255 $1,748,073
Retail Sales Tax N/A $2,397,158 N/A $1,305,510
Property Tax N/A $769,906 N/A $737,582
Recreation Amenities Fee N/A $775,145 N/A $775,145
Parking Payment in Lieu Fee $34,360,000 N/A $28,453,445 N/A
TOTAL $49,432,400 $5,536,203 $45,461,700 $4,566,310
Source: Design Workshop
Avon East Town Center District Plan56
To test The Plan and determine the
probability of redevelopment, it is helpful
to conduct conceptual pro formas for each
parcel and test the plan. These are based on
broad assumptions and should be considered
an estimate for analysis purposes only. The
estimate is based on a build out taking place
within ten years. Most parcels are showing
a preliminary internal rate of return (IRR) of
anywhere from four percent to 23 percent. A
healthy IRR is between 15 and 20 percent.
In lackluster market conditions, an IRR
of 12 percent can attract redevelopments.
The following summary of IRR illustrates
the effectiveness of The Plan and begins to
show the possible phasing of the private
development (those with higher IRR will
likely begin redevelopment sooner).
Source: Design Workshop
PRIVATE INVESTMENT
IMPLEMENTATION
Parcel Estimated
Internal
Rate of
Return (IRR)
Parcel 1- Christie Lodge 19%
Parcel 2- Buck Creek 19%
Parcel 3- North Court 23%
Parcel 4- Avon Plaza 21%
Parcel 5- American Nat’l Bank 7%
Parcel 6- 51 Beaver Creek Place 23%
Parcel 7- City Market 4%
Parcel 8- Chapel Square Bldg B 21%
Parcel 9- Chapel Square Bldg A 15%
Parcel 10- Pier 1/ Office Depot 10%
Parcel 11- Avon Annex North & South 4%
Parcel 12- Benchmark Shp Center N & S 12%
Parcel 13- Boat Building 10%
Parcels are anticipated to have an Internal Rate of Return
(IRR) between 4% and 23%.
Parcel Internal Rate of Return
SECTION
HEADER
Avon East Town Center District Plan 57
KEY REDEVELOPMENT AREAS
IMPLEMENTATION
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they meet
the intent of the Planning Principles.
Realignment and
Extension of
Main Street
Central
Plaza
Existing Property Boundaries
Key Redevelopment Areas
Areas For Street Improvements
Changing property boundaries can add a challenge to the
implementation of a redevelopment plan. This plan attempts to
minimize the need for such adjustments.
Overall
Streetscape
Improvements
Realignment of
East Beaver Creek
Boulevard
Avon East Town Center District Plan58
2
Once the mid-size retailers are relocated, the
plaza can be constructed and the existing mid-
size retail building can be redeveloped.
1
Redevelopment of the Avon Annex and the Chapel
Square one-story building will provide two of three
necessary relocation sites for the mid-size retailers.
3
There will be more interest in redevelopment once
the plaza and mid-size retailers are redefined as
anchors to the District.
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Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they
meet the intent of the Planning Principles.
CENTRAL PLAZA
IMPLEMENTATION
Aerial photograph of the existing conditions.
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Avon East Town Center District Plan 59
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they
meet the intent of the Planning Principles.
IMPLEMENTATION
REALIGNMENT OF MAIN STREET
1
Individual landowners may be able to move forward
with construction on a portion of their property.
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Joint development agreement is necessary between
the Town and property owners in this area to
realign Main Street.
3
Construction on the south side of the street would be
feasible once Main Street is reconstructed.
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Aerial photograph of the existing conditions.
Avon East Town Center District Plan60
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Joint development agreement is necessary
between the Town and Christie Lodge owners
to move East Beaver Creek Boulevard and extend
Beaver Creek Place.
2 3
Building massing and footprints are for descriptive purposes only. Alternative building shapes will be considered if they
meet the intent of the Planning Principles.
IMPLEMENTATION
REALIGNMENT OF EAST BEAVER CREEK BOULEVARD
Aerial photograph of the existing conditions.
Property line should be adjusted between East Beaver
Creek Boulevard and the Central Avon Plaza to allow
additional built form to anchor a new intersection.
Joint development agreement is necessary
between the Town and the Buck Creek Plaza owners
to build a new connector street between East Beaver
Creek Boulevard and Beaver Creek Place extension.
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Avon East District Plan61Avon East Town Center District Plan 61
CONCLUSION
In summary, the development of The Plan included a public
process in which existing conditions were evaluated, planning
considerations were identified, alternative plans were explored,
market investigations and financial analyses were conducted to
test alternative futures, feedback was used to recycle alternatives,
and a final alternative was described in both graphic (plans and
diagrams) and verbal terms (Planning Principles).
The vision of The East Town Center District, as identified in the
Comprehensive Plan, is to make the most of the redevelopment
opportunities by considering the needs and desires of the
community; establishing a cohesive mix of uses, including retail,
office, and residential; planning for public gathering spaces;
and creating strong pedestrian and street connections. This
vision is more clearly articulated with the plans, diagrams, and
Planning Principles found in The Plan. The vision has a physical,
environmental, social, and economic focus that together will
make The East Town Center District a jewel of the community, a
complement to The West Town Center District, and a source of
pride for the residents and business owners.
The future of The East Town Center District lies directly in the
hands of the property owners. This plan includes a substantial
financial investment for the Town of over 30 million dollars, for
which the Town will likely use funding mechanisms such as TIF
and private investment in The District. The landowners should
recognize this plan as a shared vision of The East Town Center
District and leverage the improvements identified for the public
spaces. Together, the Town and the property owners can create
a cohesive physical framework and community image in The East
Town Center District.
IMPLEMENTATION
The Plan is an opportunity to
share a vision for redevelopment.
Chapter 1: Introduction .........1
District Plan Intent .........................................1
Relationship to Town-Wide Plans ...........2
District Description ........................................3
History ..............................................................4
Planning Considerations ..............................5
Plan Development ...........................................7
Charrette ..........................................................8
Alternatives ....................................................10
Chapter 2: Physical Plan .....11
Illustration .......................................................11
Summary of Planning Principles ...............12
Sustainable Design ........................................13
Land Use ..........................................................16
Pedestrian Circulation ................................29
Vehicular Circulation .................................33
Parking ............................................................39
District Character ........................................43
Views ...............................................................48 Chapter 3: Implementation 52
Partnership ....................................................53
Public Improvements ..................................54
Revenues ........................................................55
Private Investment .......................................56
Key Redevelopment Areas .........................57
Central Plaza .................................................58
Realignment of Main Street ......................59
Realignment of East Beaver Creek Blvd .60
Conclusion ......................................................61
TABLE OF CONTENTS
Avon East Town Center District Plan
List of Graphics:
District Location Map .................................2
Age of Existing Buildings ............................4
Alternative District Layouts ......................10
Plan Illustrative .............................................11
District Land Use Areas ..............................16
District Land Use Areas ............................. 17
Residential Street Rendering .....................19
Existing Residential ...................................20
Proposed Residential ..................................21
Existing Commercial Use .........................24
Proposed Commercial Use .......................26
Proposed Land Use by Floor Level .........28
Existing Pedestrian Circulation ..............30
Proposed Pedestrian Circulation .............31
Walking Distance .......................................32
Existing Vehicular Circulation ................34
Proposed Vehicular Circulation ..............35
Typical Residential Street .........................36
Typical Boulevard .........................................37
Typical Mixed Use/Retail Street .............38
Existing Parking ..........................................40
Proposed Parking .........................................41
Parking Entrances .......................................42
Massing Model ............................................46
Avon Built Form Diagram ..........................47
Proposed Views ...........................................50
View of the District Rendering .................51
Key Redevelopment Areas ..................57-60
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