CASE Committee Meeting Packet Materials 2021.12.16
970-748-4065 ddempsey@avon.org
TO: CASE Committee FROM: Danita Dempsey, CASE Manager
RE: Staff Update
DATE: December 13, 2021
SUMMARY: This report provides a status update on the (1) 2022 Proposed Budget net expense of
$641,590 which at the time of our meeting will hopefully be adopted by Council; (2) the Special Events
Calendar which tends to shift until the end of Q3 however, except for the Weekly Art Expo we are very near
final
Additionally, we will have a discussion regarding the CASE Committee meeting schedule for 2022 with
hopes of setting dates during the meeting. Also, three (3) CASE Committee members will be at the end of
their term in February 2022.
CURRENT ACTIVITY:
1. CASE Committee Schedule: I would like to open this for discussion as well as recommend the
following:
a. Sticking with the third Thursday of the month at 12:30 p.m. for 90 minutes except in June,
July, and August when we will not have meetings.
b. Having a longer meeting in September as we prepare for the October Council work
session.
c. Meeting in November but not in December.
2. CASE Committee Applications: Applications will be available in early January, posted on the
website and promoted through press release, social media, and electronic newsletter. As stated
above, three (3) seats (Pedro Campos, Kathy Ryan, and Chris Cofelice) will be open for returning
or new members with hopes of presenting applicants to Town Council for appointment in late
February or early March.
3. 2022 Budget: The Council was supportive of most CASE recommendations during the work
session as we discussed in the October meeting. Per the October meeting, we did go back to
Council and request clarity regarding fireworks at Salute to the USA 2022; to that end, we will plan
for fireworks in July of 2022. We will continue to work towards developing a new and equally
impactful element such as a drone show or a laser show and discontinue fireworks at Salute in
2023.
Please see Exhibit A which provides detailed art and event by event expense and projected
revenue budget. Since the last update to CASE in October, Council provided direction to reduce
AvonLIVE! $50,000. This reduction accomplished by removing one show (June 29th) and applying
reductions across most accounts including headline talent, production, and cost of goods, etc. We
did, however, increase opening talent budget to continue to advance our working relationships and
support of local/regional artists as well as attract new local/regional talent.
970-748-4065 ddempsey@avon.org
4. 2022 Special Event Calendar: We are planning for relatively the same level of event activation
next year; Exhibit B provides detailed calendar of events. I continue to work on alternative
locations (Westin Plaza) for the Weekly Art Expo with hopes of continuing next year; and worst
case for one more year, in the same location as in the previous two years. Additionally, the Pride in
the Park has moved to June 18th (one week later) and the Vail Valley Brew-Au has shifted to
August 13th (one week later). I have had initial discussions with the Circus producer regarding use
of the lower athletic field. We agreed to pick up conversation in early January as she finalizes her
schedule for 2022.
5. Culture, Arts & Special Events Strategic Planning: As you might recall, at the April 16, 2020,
CASE Committee meeting I presented a draft Overview, Goals & Ideas PowerPoint as a working
document to begin the strategic planning process. It was discussed thoroughly and well received
as a launching pad for this work. Then the pandemic hit and here we are!
Please see the next version (V2) of the Strategic Plan attached as Exhibit C. A few thoughts as
we begin this process:
1. Does the document provide a balanced approach laying out near and long-term goals
while identifying tactics? (Is it too tactical?)
2. Many of the tactics fall into multiple cornerstone categories of Placemaking, Creativity,
Heritage and Stewardship. I think this is fine and the cornerstones are not mutually
exclusive and cross over several categories. I tended to list event tactics in the
Placemaking category and the art installations in the Creativity category.
3. I have begun to think about the appendices to the Strategic Plan such as:
a. 10-Year Vision for Special Events – I believe this is the natural and next step to
identify where we envision Avon in the future. This document will assist us in
allocating funds through CIP for infrastructure investments, planning in Community
Development and with our stakeholders as well as our CASE budget process
b. Art Fixed Assets (a spreadsheet detailing purchase price, installation date, current
valuation, etc.)
c. Visual Map Inventory of Art
d. Definitions and/or goals for each event (event synopsis, goals, and definition of
signature quality, etc.)
FUTURE AGENDA ITEMS:
1. Community Survey Results – results can be found here.
Thank you, Danita