CASE Committee Packet Materials 6.19.2024
970-748-4065 ddempsey@avon.org
TO: CASE Committee FROM: Danita Dempsey, CASE Manager
RE: Staff Update
DATE: June 19, 2024
STAFF UPDATE: Now that we are in full swing with our event season, have new CASE Committee
members, and are approaching Salute to the USA, I thought the timing appropriate to refresh this group on
our (1) dog policy at events (2) optional liquor license, both of which tie to our Frequently Asked Questions,
provided on each event landing page on Avon.org and (3) CASE Committee Ambassador Responsibilities.
1. Dog Policy at Special Events: Staff expanded the Dog Friendly area at AvonLIVE! on June 19th to
provide additional dog friendly space and the “No Dog Signs” posted at entrances were removed.
Under no circumstances should dogs off-leash be allowed inside the venue footprint. In addition to
signage, Staff contracts with a private security agency for four (4) professional security guards to assist
in enforcement of seating guest with dogs in the dog friendly area, see below for private security scope
of work.
a. Background: Avon Municipal Code Chapter 9.40.050 Section 7 establishes “…Dog owners
shall not allow dogs into those areas posted as prohibited areas for dogs or into special
events”. Moreover, in 2022 Staff were instructed to allow dogs at specific events such as
AvonLIVE! and a “Dog Friendly” area was created at AvonLIVE! and supported with signage.
The AvonLIVE! Venue Map illustrates the “Dog Friendly” area, provided and attached as
Attachment A.
b. Additionally, the FAQs (“Frequently Asked Questions”) provided on our website for the general
public were updated to include the following language.
i. Question: “May I bring my dog or pet?” - “We love all four-legged furry family members!
In general, well-behaved leashed pets with owners present at all times are allowed at
special events such as AvonLIVE!, SunsetLIVE!, Lakeside Cinema, and Dancing in the
Park although they may be restricted to specific “dog-friendly” areas of the venue. Pets are
not allowed at ticketed events, culinary events, or events with potentially larger audiences
such as Salute to the USA, and Valley Brew Au’.’ Under no circumstances shall pets be
tied to perimeter fencing and/or at event entrances and/or exits.”
ii. The entire FAQs is provided and attached as Attachment B.
Furthermore, per the ADA (“Americans with a Disability Act”), in situations where it is not obvious that
the dog is a service animal, Staff and/or volunteers can ask two questions:
a. Is the dog required because of your disability?
b. What work or task has the dog been trained to perform?
Staff are not allowed to request any documentation for the dog, require that the dog demonstrate its
task, or inquire about the nature of the person’s disability.
970-748-4065 ddempsey@avon.org
Under the ADA, the definition of a service animal is defined as “a dog that has been individually trained
to do work or perform tasks for an individual with a disability. The task(s) performed by the dog must be
directly related to the person’s disability.”
And, regarding the question “Are emotional support, therapy, comfort or companion animals considered
service animals under the ADA?” Per the ADA website, the answer is, “No. These terms are used to
describe animals that provide comfort just be being with a person. Because they have not been trained
to perform a specific job or task, they do not qualify as a service animal under the ADA…”
2. Optional Premises Liquor License: In 2020, the Avon Town Council approved Ordinance No. 20-03
and Resolutions No. 20-03 and No. 20-04 to support the Town’s application for an Optional Premise
License with the State of Colorado. In 2021, the Town of Avon was issued an Optional Premises
Licenses which allows the Town to store and sell malt, vinous and spirituous liquor at Town produced
special events.
The issuance of a license comes with requirements that must be met in order to be compliant and
retain a license. Such as (1) defining the liquor boundary, (2) shrinking the boundary when a Special
Event Permit Liquor License is issued in our premises, (3) having conspicuous signage stating, “No
Alcohol Beyond This Point”, and “No Outside Alcohol”, and (4) ensuring the alcohol being sold by the
Town does not leave the boundary, or alcohol outside the boundary does not enter the boundary.
In correlation with the items mentioned prior, Staff hires private security to monitor and restrict alcohol
entering and exiting the venue. Our ability to ensure compliance with outside alcohol not entering the
premise or alcohol sold not leaving the premise, is critical to the Town retaining a license. The scope of
work for private security includes (1) monitoring for prohibited items during ingress (such as outside
alcohol, pets, marijuana, firearms, fireworks, drones, etc.); and (2) ensuring alcohol does not leave the
venue upon egress and (3) assisting attendees to the “dog friendly” area.
3. Ambassador Responsibilities Description: In April of 2020, the CASE Committee formally adopted
the “Ambassador Responsibilities Descriptions” provided and attached as Attachment C. This
document outlines Key Characteristics, and Responsibilities and Duties for CASE Committee
members. After our review of the dog and liquor license policies/requirements, I thought it might be
useful to review this document together and discuss specifically if there are any policies, processes or
regulations needing clarification.
4. CCI Summit Summary: Thank you to all who attended the Colorado Creative Industry Summit in May
and provided feedback. Staff summarized the salient points and provided a written report to the Town
Council for the June 11th Avon Town Council meeting. The full report to the Town Council is provided
and as Attachment D.
5. Town Clean Up & Sustainability Fair: The event was held on Wednesday, May 22, between 4:30 and
7:30 p.m. and attracted approximately 175 guests. The total event budget was $11,330.50 and total
spend was approximately $5,725.67. The Post Event Brief is provided as Attachment E.
970-748-4065 ddempsey@avon.org
CURRENT ACTIVITY & PLANNING:
1. Salute to the USA – Only two weeks out from Avon’s signature event, the 38th annual Salute to the
USA. Final planning and communication between departments, vendors, fireworks company,
emergency services, production and talent are in process, and we are on target for an amazing
production. The headlining act is multi-award-winning Melissa Etheridge taking the stage at 8:00 p.m.
The opening band is Texas Hill, taking the stage at 6:00 p.m. We are delighted to host this exceptional
talent and wish them to have a seamless, enjoyable experience while in Avon. To accomplish this, the
security in/around the stage, loading dock, green room, green room patio, log cabin, and adjacent
parking lots will be heightened. We ask for your support and awareness to ensure adherence to these
restrictions.
Additionally, we have two amazing interactive art activations (1) Pat Milbery and our Heart of the Valley
experience and (2) Frosted Flamingo. The outcome of these art activations will remain in Avon,
bringing vibrancy to the Main Street Mall and/or other areas around Town Hall and Nottingham Park.
2. Painted Benches Program – Four (4) new designs were advanced and refurbished benches are in
process. Both projects have a July 1st completion date.
3. Avon Elementary School Mural Project – The Jury Panel selected artist Jeremy Velasquez and the
design concept provided below in Image 1. The Independent Contractor Agreement is in process and
the project is scheduled to begin Tuesday, June 25th.
Image 1
970-748-4065 ddempsey@avon.org
4. CASE Committee Upcoming Travel:
a. Town of Ridgway - Peer community tour/visit scheduled for Thursday, August 15th from
7:00 a.m. to 6:30 p.m. Pending cancellation of the August CASE Committee meeting.
b. Town of Breckenridge – Peer community tour/visit scheduled for Wednesday, September
18th. Time is yet to be determined.
Thank you, Danita.
ATTACHMENTS:
Attachment A – Venue Map AvonLIVE! FINAL 6.12.2024
Attachment B – Frequently Asked Questions
Attachment C – Ambassador Responsibilities Descriptions
Attachment D – RPT-CCI Summit Report-June 4, 2024
Attachment E – Post Event Brief Town Clean Up & Sustainability Fair
AVON LIVE! 2024 – June 12, 2024
Map Not to Scale
EVENT SCHEDULE
Vending Open 5:30pm
Fours Bands 6:00pm – 8:50pm
Last Call 8:30pm
Alcohol Stop-Serve 8:45pm
Event ENDS! 9:00pm
ZH
S
S
WM
ZH
ZH S
S
A
KEY: VENDORS & OTHER BOOTHS
Security
A FOH tent
Barricade
B Hahnewald bar – 10x10 Avon Tent & Bar
D & E Entry Gate Tents (2) 10x10 Avon Tents
POL & H/W Stations – 10 POL & 2 H/W
T Turtle box (3)
S Signage
WM Water Monster & teardrop
ZH Zero Hero (Walking Mtns)
1 Rocky Valley Taters (10 x 10)
2 Windy City Eats (10 x 10)
3 Flour Power (10 x 10)
4 Mountain Grillin (16 x 7)
5 El Bajón Churros Trailer (20 x 8)
6 Flavor Stop Truck (22 x 15)
7 La Patrona (25 x 9)
8 Mtn Minis Trailer (14 x 10)
9 Elevated Elote Trailer (14 x 10)
10 Shift Bikes (10 x 10)
11 Sarah Smith Hymes (10 x 10 – Avon Tent)
Entry & Exit Gate
S
E
D
S
ZH
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ATTACHMENT A
1
FREQUENTLY ASKED QUESTIONS
Remember your reusable water bottle – Plastic-Free Event!
Fostering a culture of environmentalism, waste mitigation and energy conservation which minimizes the
negative impacts to our collective environment and community for the long term is of utmost importance to
the Town. All vendors participating in events held on Town properties shall support the Town’s environmental
sustainability initiatives and Eagle County’s waste diversion goal of 30% reduction and 80% organics diverted
by 2030 (zero waste events utilizing leave no trace practices). In addition, the Town has a new recycling
ordinance that is effective on November 1, 2023. The Recycling Ordinance requires all Town residents,
businesses, and visitors to recycle. Listed below are requirements and prohibited items:
1.There will not be beverages available for purchase in single-use plastic bottles.
2.There will be water filling stations and canned beverages available for purchase.
May I bring my own alcohol?
Even though Nottingham Park has been designated as an “open container” this summer, during special
events where alcohol is being sold, alcohol is not allowed within the liquor boundary.
Below is a list of Town and/or third party produced events where alcohol is being sold and therefore,
outside alcohol is not allowed.
1.AvonLIVE!
2.Salute to the USA
3.Avon Arts Celebration
4.Vail Valley Brew’ Au
5.Triple Bypass
May I bring my dog or pet?
We love all four-legged furry family members! In general, well-behaved leashed pets with owners present at
all times are allowed at special events such as AvonLIVE!, SunsetLIVE!, Lakeside Cinema, and Dancing in
the Park although they may be restricted to specific “dog-friendly” areas of the venue. Pets are not allowed
at ticketed events, culinary events, or events with potentially larger audiences such as Salute to the USA,
and Valley Brew Au’.
Under no circumstances shall pets be tied to perimeter fencing and/or at event entrances and/or exits.
Is smoking allowed?
Avon is a smoke-free community (tobacco, marijuana, etc.). The smoking of marijuana in any outdoor area,
public or private, in Avon is illegal.
ATTACHMENT B
2
What does “gates or doors open at” mean? Isn’t the park always open?
This indicates when food and beverage sales begin, family activities and/or live entertainment start, etc.
and when the event is ready to receive guests. There may be times when certain areas of the park,
recreational pathways around the park, or the lake are closed to facilitate event set up, event tear down,
racecourses, etc. such as at the Fireworks in Avon, Salute to the USA, and Triple Bypass.
Are events accessible to people with disabilities?
Yes, our event venues all have hard surface paths and locations which will accommodate access.
May I bring a chair or blanket to the event?
At AvonLIVE!, SunsetLIVE!, Lakeside Cinema, Dancing in the Park, Salute to the USA and other free
events low-back chairs, blankets and small tables are allowed if they do not impede the view corridor of
others. The chair leg should not be higher than 4 inches if you are planning to be close to the stage.
Ticketed events are handled on an event-by-event basis.
What happens during inclement weather?
All Avon free events will happen rain or shine (or snow!) unless live performances and/or safety of our staff
or guests would be impeded by weather. In severe weather scenarios events may have a change of
location or be canceled due to lightning, dangerous winds, wildland fires or outlook, etc. If an event is
canceled or guests are required to shelter, there will be notifications through multiple channels such as
Town of Avon Facebook, Instagram accounts, press release and website. Attending an event in a high-
alpine environment means you should always be prepared with appropriate clothing and protective gear.
In the event of an emergency and sheltering is required, guests will be directed to take shelter in their
vehicle, Avon Recreation Center, or other accessible facility.
May I bring my own food and/or beverages?
Alcoholic beverages are not allowed in any case unless specifically identified as BYOB in marketing collateral,
website, etc. You may bring your own food and non-alcoholic beverages – no single use plastic vessels –
however, there will be plenty of delicious food and beverage options at most events and we encourage
supporting our local vendors/restaurants. There will be free water filling stations and canned beverages
available for purchase at most events, please check the specific event website page for details. Additionally,
if you must bring your non-alcoholic beverage with you in a single use plastic bottle, please recycle it in the
receptacles provided.
Are there food and/or beverages for sale?
In most cases food, alcoholic and non-alcoholic beverages are available for purchase. Please check the
specific event website page for details.
Where can I park?
We encourage use of public transportation, riding a bike or walking to the park.
The Town of Avon is introducing a new paid parking plan. It will provide free parking for the first three hours
in the following locations: on-street parking in Town owned parking stalls on East Benchmark Road, West
Benchmark Road, Riverfront Lane, Lake Street, West Beaver Creek Boulevard and Mikaela Way.
Residents and guests will be required to pay $1 per hour beyond the initial three free hours.
3
The parking will be regulated between 8:00 a.m. and 5:00 p.m. seven days a week, 365 days a year and is
subject to change. There will continue to be no overnight parking from 12:00 a.m. to 6:00 a.m. without Avon
Police Department approval.
Some events will allow parking at the Bear and/or Elk lots located on Highway 6.
Please check the specific event website page for details and for more detailed information on Avon’s new
parking plan, please visit the website.
What should I bring?
1. Reusable beverage vessel
2. Blanket/low backed camping or beach chair
3. Sunscreen
4. Hat
5. Sunglasses
6. Valid Government issued ID to purchase alcoholic beverage 7. Comfortable footwear
What is prohibited?
1. Drones
2. Weapons of any kind
3. Illegal substances
4. Laser pens and similar focused-light devices
5. Musical instruments
6. Walkie-Talkies
7. Fake IDs – they will be confiscated
8. Fireworks
How do I get to the Avon Performance Pavilion, The Terrace, and Harry A. Nottingham Park?
From Denver traveling on I-70, take exit 167 into Avon. From Grand Junction traveling on I-70, take exit
168 into Avon. Take Avon Road, which on event day will direct you to parking areas. The park is located
at One Lake Street.
CASE COMMITTEE
BRAND AMBASSADOR
Brand Ambassador for Avon’s Culture, Arts & Special Events Page 1
Updated: April 2020
POSITION TITLE: BRAND AMBASSADOR
DIVISION: CULTURE, ARTS & SPECIAL EVENTS
DEPARTMENT: GENERAL GOVERNMENT
POSITION TYPE: VOLUNTEER
MONTH AND YEAR: APRIL 2020
GENERAL STATEMENT
Avon is requesting the CASE Committee act as ambassadors representing our brand at Town produced
and third-party produced culture, art, special events and activations. Ambassadors ideally will have
flexibility in their availability to attend multiple events during their two-year term.
You play an important role at Avon’s events and belong to a team that makes a positive difference in our
community, the success of our events and our ability to meet our strategic goals. Your ability to build and
sustain loyal, long-term relationships within our business, residential and visitor community is paramount.
You are the "Bridge between our municipal staff and our community."
KEY CHARACTERISTICS OF A SUCCESSFUL EVENT AMBASSADOR:
o Friendly, approachable and outgoing
o Knowledgeable about our community - 'Be Invited In'
o Knowledgeable about Avon’s event and it’s event policies & resources
o Highly personable and engaging
o Ability to build relationships
o Dynamic leadership skills
o Passionate for Avon
o Influential
RESPONSIBILITIES AND DUTIES:
Key responsibility is to further the success of our events by engaging with community members through
personal and genuine interactions.
o Attend multiple events and activations during two-year term as requested by the committee and/or
events team.
o Approach and welcome attendees during the event/activation.
o Bring the CASE Committee vision, culture, and values to life in every interaction by sharing expertise
and enthusiasm for Avon’s events.
o Develop relationships with our community members and visitors and encourage them to return to
experience other events.
o Maximize event attendance by driving awareness of events through your resources and/or channels
o Stay up to date on Town initiatives, programming and services.
o Share feedback, experiences and ideas with the CASE Manager via email and with the CASE
Committee during scheduled public meetings.
o Follow all policies, processes, and relevant government regulations
o Perform other related duties as assigned and required by the committee and/or events team
ATTACHMENT C
970-748-4037 mpasquarella@avon.org
TO: Honorable Mayor Phillips and Council members FROM: Mike Pasquarella, Special Events Coordinator
RE: Colorado Creative Industries Summit Summary
DATE: June 3, 2024
SUMMARY: This report provides a summary of the Colorado Creative Industries (“CCI”) Summit and
includes feedback from the 13 attendees including members of Town Council, CASE Committee, and Town
Staff. These individuals attended the CCI Summit to learn more about the Pueblo community and their
Colorado Creative District designation, and to attend sessions relevant to the enhancement of the Town’s
Culture and Arts initiatives. This is submitted as a written report and no action by Council is requested.
BACKGROUND: CCI is a division of the state of Colorado Office of Economic Development & International
Trade. Each year in the month of May, CCI holds a two-day summit / conference. The conference hosts
creative entrepreneurs, artists and creatives, municipal and non-profit cultural workers, and creative district
leaders. Topics and sessions address practical approaches to creative business and provide a framework
on how to collaborate with creatives, municipalities, and businesses. The mission of CCI is to promote,
support and expand the creative industries to drive Colorado’s economy, grow jobs and enhance our
quality of life. CCI offers grants, awards and resources to support creative organizations in Colorado. The
11th annual Colorado Creative Industries Summit was held on May 9th and 10th in Pueblo, Colorado.
ATTENDEES: An enthusiastic group of 13 individuals attended the conference on Avon’s behalf.
1.Amy Phillips – Mayor
2.Eric Heil – Town Manager
3.Ruth Stanley – Town Council Member
4.Ineke de Jong – Town Chief Administrative Officer
5.Danita Dempsey – Town Culture, Arts & Special Events Manager
6.Chelsea Van Winkle – Town Special Events Coordinator
7.Mike Pasquarella – Town Special Events Coordinator
8.Justin Chesney – CASE Committee Chair
9.Kerri Thelen – CASE Committee Member
10.Thomas Walsh – CASE Committee Member
11.Danielle McNair – CASE Committee Member
12.Tara Novak – Vail Valley Art Guild Board Member
13.Melissa Macdonald – Vail Valley Art Guild Board President
SESSIONS & CONTENT: The CCI Summit offers three to seven concurrent sessions (30 total) and/or
tours (6 total) each day over the course of two days. Additionally, there are several booths/vendors offering
information materials and interactive experiences. Below is a list of sessions Avon representatives attended
paired with a summary of the session content taken directly from the CCI materials.
1.Colorado’s Evolving Arts & Culture Philanthropy: A Continuing Conversation to Share
Progress, Ongoing Community Needs and Opportunities – First offered at the 2021 CCI
Summit, this ongoing conversation between arts and culture creators, administrators and funders
provides an open forum to reflect on the impact of changing times on the creative sector, the role of
arts in meeting evolving needs and how arts philanthropy must change to support the sector.
2.Healing Community Through Cross Cultural Collaboration – Storytellers of the Ancestral Red
Road (SOAR) is a Southern Colorado Collective of traditional Indigenous teachers and allies,
sharing cultural wisdom in multi-generational educational settings and practicing well-being and
community-focused healing through creative expression. This session featured a presentation of
ATTACHMENT D
Page 2 of 4
the cross-cultural collaborations the organization has facilitated over the past two years, and an
experimental community-building component.
3. Demystifying the Public Art Process – This session featured a conversation between two
longtime public art administrators alongside two practicing public artists, who will shed light on the
public art process. Topics covered included applying, preparing proposals, contracting, working
with fabricators and subcontractors, navigating challenges and more. The session allowed ample
time for questions with the goal of making artists feel more comfortable with the entire process of
public art commissions.
4. From Groundwater Flows to Air Pollution: A Multimodal Dialogue among Artists, Scientists, and Communities – This session featured The Colorado Art Science Environment (CASE)
exhibition, a program of the Office for Outreach and Engagement in collaboration with the Institute
for Arctic and Alpine Research and Boulder County Arts Alliance aiming to move public audiences
beyond debates about climate change by amplifying the connection all Coloradans have to the
state’s natural landscape and, through this connection to place, to one another. CASE Fellow
Artists will engage participants in learning about this multimodal, university community partnership
among scientists, artists and communities across urban and rural Colorado. They will share case
studies of how they developed their artwork for the CASE exhibition, with a focus on how they
collaborated to make invisible processes, such as groundwater flows, air pollution and beetle
infestation knowable, visible and visceral.
5. Lights, Camera, Community: Resource Mapping and Networking for Creatives – This
interactive session brought together creatives, organizations, and arts advocates to dive into
community building, networking, and resource sharing. This session aimed to teach how to
cultivate a thriving community of support, identify essential resources through a mapping exercise
and to forge meaningful connections.
6. Building Welcoming Community Spaces – This session examined three unique models for
creating community infrastructure: The long-standing Launchpad in Carbondale, the newly
constructed Decker Community Room in Ridgway; and a current initiative of activating vacant,
temporary space in Grand Junction. Panelists shared about the need for such spaces; how their
particular spaces came about; current operating models and engagement strategies; and the
impact – both now and in the future.
7. Art, Transportation & The Experience Economy – This talk-show-style discussion explored how
artist-driven experiences intersect with transportation. This session highlighted Colorado projects
that utilize art and culture to mitigate road work disruptions, slow traffic, increase pedestrian safety,
and create increased community identity.
8. Weaving Lived Experience, Dance and Dialog to craft Spaces of Belonging – Presenters
shared how they co-create spaces of belonging centered in their own and their participants’ lived
experiences, identities and aspirations. Artist and educator Helenius Wilkins shared from "The
Conversation Series: Stitching the Geopolitical Quilt to Re-Body Belonging", an ongoing project
that celebrates and confronts heritage, resilience, justice and hope with communities across
Colorado. Co-founders of Mi Chantli, “my home” movement and arts sanctuary, discussed how
their Mexican/Chicano owned studio provides a space for culturally and socially sustaining practice
for BIPOC communities and more in Boulder, Colorado. Dancer, activist and community artists
Karla Trujillo discussed how she approaches dance as a critical component of belonging, collective
creativity and a resource for healing.
9. Revitalizing Communities Through Public Art: A Journey of 30 years - Through our public art
installations, workshops, and collaborative projects, we have witnessed the positive impact on the
community. Crime rates have decreased, businesses have thrived, and a renewed sense of pride
Page 3 of 4
has emerged among the residents. Our art has become a catalyst for social change, igniting a
sense of ownership and responsibility among community members. The transformation of once-
neglected spaces into vibrant art installations has spurred conversations, encouraged unity, and
sparked a sense of belonging.
10. Communicating Your Vision: Grant Writing in the Creative Sector – Grant writing is tough and
it’s common for artists to feel overwhelmed by the process. You know what you want to create but
how do you ensure that you are communicating that vision in a one-page grant proposal? In this
workshop we will use the Arts in Society letter of intent as a template for honing your grant writing
skills. This will be a hands-on session where you will have the opportunity to workshop a grant
proposal while learning about grant writing best practices.
KEY TAKEAWAYS:
1. “There are so many success stories, and each community approach is authentic and there’s no
cookie cutter approach that works for everyone.”
2. “The challenge of expectations management and we cannot make this ‘all things to all people.’”
3. “It was inspirational to see the towns that have ‘come before us’ share their stories of success and
losses, and how they use those teachings to better their missions.”
4. “Government funding is being passed along to assist with the growth of culture, arts, and special
events activations in Colorado communities. This shows that the ‘powers that be’ are listening to
the creative sector on the needs and wants of their own communities.”
5. “As we start to provide more events/arts to the community it is important to remember that it will not
happen overnight, and it is a continuous effort that needs to be nurtured. Do not just try something
and set it aside as a failure – keep growing/evolving it based on the feedback we receive from the
community.”
6. “It is worth noting that the Town is already excelling in several areas, like murals, sculptures, and
painting projects in place. Continuing these programs while adding diversity and community
engagement will elevate our cultural offerings to the next level.”
7. “Success will reply in part to the funding policies approved through Council, strong non-profit
partners, successful grant applications, engaged business and resident community. Success will
breed success.”
8. “The best outcomes seem to be when there is support and collaboration from the Town/City,
private donors, grants, and arts non-profits involved in the creation and sustainability aspects of
these projects. It takes a village to make a happy vibrant village.”
9. “The opportunities other communities have enjoyed at the intersection of art and transportation is
amazing. This makes me think of the railroad and what Avon could create in and alongside the
tracks.”
10. “Pueblo started their creative journey in the 70’s through private individuals who had a passion for
the arts. It’s taken over 60 years to get where they are today.”
11. “My overall take away from the conference was the importance in translating intellectual curiosity
into critical thinking skills and how intellectual curiosity can be inspired through art.”
12. “From the grant writing session, my takeaway was that you do not have to apply for everything as
some grants will not reflect what your organization stands for or needs. A lot of organizations will
bend the types of programming or activations to meet the needs of the grants vs. ensuring the
needs of the community are being met.”
13. “My primary takeaway is that we are underutilizing current opportunities and spaces that could
support art and culture.”
Page 4 of 4
14. “The state of Colorado while having made huge strides, is 46th in the nation for the amount of funds
spent in the creative space.”
15. “Initiating and funding arts and culture programs for our students is essential.”
16. “There are numerous spaces in Avon that could host arts and culture programming for adults and
children, such as the library, rec center, local businesses, and Nottingham Park.”
17. “By defining a clear mission statement for our arts and culture programs, we can better educate
and enrich our community.”
18. “I would like to see more diversity in our programming to reach and resonate with a broader
audience. By incorporating multicultural festivals, international film screenings, and diverse culinary
events we can celebrate the rich tapestry of cultures within our community.”
19. “Another area of focus should be on the healing arts, which our community desperately needs. I
encourage the Town to be bold in promoting the healing arts, creating a supportive environment
where all community members can benefit from these holistic practices.”
20. “We have an opportunity to use art in the round-abouts to assist in public safety.”
21. “Our free buses are also an art opportunity to encourage public transportation and enhance our
cultural identity.”
22. “If we want to be an art community, we have to facilitate a space for artists and use the old fire
station as a makers space/space to create.”
23. “The fire station needs to be revamped into a makers space by all the committees: CASE (first &
foremost), PZC as it relates to zoning, DDA as it is in the DDA boundary and H&R as art can be
therapeutic and a form of health/healing etc.”
24. “I liked that Ridgway started with a ‘needs assessment.’”
25. “How can we support the traditions and culture in our community?”
26. “Do all populations have a voice in our arts and culture development?”
ECONOMIC ACTIVITY STUDY: Another key takeaway and important to mention, is the Economic Impact
Study done by the Colorado Business Committee for the Arts (“CBCA”) briefly outlined and discussed
during the opening “Coffee Chat with the CCI Director”. During this discussion, they offered analytics about
economic activity generated by the cultural sector in the Metro Denver area. Featured below are several
highlights from that report.
1. The state of Colorado employed 13,551 more people in the cultural sector in 2022. This is a 39.9%
increase from 2020.
2. Denver Metro area cultural events saw 12.9 million attendees in 2022. This was a 65% increase
over 2020 but has not yet fully recovered to pre-pandemic levels. 3. Philanthropic giving to the arts, culture and scientific organizations saw a 30.6% increase over
2020 that brought $294 million to organizations throughout the state.
4. Arts education reached 3.8 million students in 2022, a 65.6% increase over 2020.
5. $654 million dollars impacted the cultural tourism economy in 2022, a 143.5% increase from 2020.
6. Colorado ranks 46th out of 50 states in per capita spending on arts and culture despite having
significantly higher rates of attendance at arts and culture events in comparison to the rest of the
nation. We learned that we need to act and advocate for the arts through legislative sessions and
through partnerships and philanthropy.
7. As of 2021, Colorado’s Arts and Culture sector is a $16.9 billion dollar industry representing 3.9%
of the state’s GDP. The sector includes 102,383 jobs accounting for 3.6% of Colorado’s workforce.
8. Arts and cultural economic activity accounts for 4.3% of the nation's GDP.
Thank you, Mike.
ATTACHMENT E - POST-EV
ENT BRIEF
EVENT OVERVIEW
EVENT NAME DAY/DATE AND TIMES PRODUCER
Town Clean Up & Sustainability Fair Wednesday, May 22nd, 2024
Start Time: 4:30pm End Time: 7:30 pm
☒Town Produced☐3rd party _______________
LOCATION ESTIMATED ATTENDANCE/FREE OR
TICKETED
WEATHER DURING EVENT
Old Town Hall East and West Parking Lot 175 PLUS VENDORS AND STAFF Temp: 65 High 24 Low
Wind: 15mph winds
Rain/Snow: snowed and rained the day
before
BRIEF EVENT DESCRIPTION
Mark your calendars and celebrate the changing seasons on May 24th with a little spring cleaning at the ninth annual Town Clean Up,
expanded to include a Sustainability Fair! This is your chance to clean up our beautiful Town after a long winter season, recycle your
electronic waste, learn from local sustainability experts, all while enjoying free ice-cold beer and delicious food provided by Ein Prosit
(while supplies last).
Learn how to make your home and business more sustainable at the Sustainability Fair featuring local industry experts providing
education, demonstrations and showcasing best practices in waste diversion through composting and recycling, waterwise landscaping,
water, and energy conservation and more. Town Staff will also be onsite to provide information on Avon’s recycling, compost and waste
programs, the landscaping and noxious weed ordinances, energy rebates, new electric vehicles and so much more.
In addition, the Town will be offering FREE Electronic waste drop off for all Town of Avon residents, and property owners (must show proof
of address at drop off).
Join us for happy hour on Wednesday, May 24th to help us become Sustainable Together! #avonforever
EVENT DETAILS
CASH FUNDING IN-KIND FUNDING: ESTIMATED COST ALCOHOL SERVED
BUDGET = $11,330.50 | ACTUAL $5,725.67 |
SAVINGS = $5,604.83
$N/A ☒Yes, Sponsor Trade w/ Ein Prosit -
Total 120 brats, and 1 full keg (120
beers)
STAFF OBSERVATI0NS/RECOMMENDATIONS
The second annual Sustainability Fair with Town Clean Up, overall ran smoothly and was well received, Town of Avon staff worked well
together and there was a good turnout of guests.
Functioned Well:
•Public Operations had the venue set up early and set up went very quickly.
•The Old Town Hall East Parking lot worked well as the location. Being close to the park, some folks who did not know about the
event were able to come and enjoy.
•Town of Avon staff that had booths did a great job manning their booths and providing hand outs and information for guests.
•Secured Trinity again who took any e-waste that our e-waste vendor could not. Created amazing customer service so we did not
have to turn anything away.
•Vendor engagement was great.
•Ein Prosit beers and brats are well received and delicious.
Areas for Improvement/Adjustment:
•Ein Prosit did not provide hot dogs for kids like discussed, no option for vegetarians.
•Ran out of food at 6pm, need to increase quantity.
•Need to shorten times. Closed booths down by 7pm because no guests were at the event. Change to 5pm – 7pm.
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Operations & Logistics:
• Public Ops and Events began set up at 11am.
• Closing the parking lots the night before worked well to keep construction workers and other guests from parking throughout the
day.
• Town Clean Up sign up worked great again this year for guests to just come to the booth and sign their waiver and get assigned a
location. Do not need volunteers to pre-register online.
o Zones included: Main Street Mall, Bob’s Parking Lot, Railroad tracks, Nottingham Park, Walgreens/FirstBank Parking
Lot
Lots of firework’s debris from Winter Fireworks on the lower field area
o Private parking lots had the most waste.
• Tearing down was quick and easy for staff.
• The flow of the e-waste drop -off worked well, and we did not have long lines of cars.
o Way less e-waste than last year.
• E-Waste 2,963 lbs. of electronics accepted for recycling – 3,000 lbs. less than last year
o 2,453 lbs. of UWED’s (Universal Waste Electronic Device - hazardous waste containing electric product).
Production & Talent:
• Staff and guests recommended having a small acoustic band or musician.
Vendors / onsite education and demo booths:
• Energy Smart Colorado & Walking Mountains
• Holy Cross Energy PuRE Program
o “Thanks again for having us last week, we really enjoyed it! Having folks spin the wheel and then chatting with them
about our conservation kits really seemed to help our engagement rather than just having items to hand out. The food
and drink to incentivize folks to stop by was great, and I liked that you all paired it with the town cleanup and electronic
recycling event to draw more people.”
• Eagle County Conservation District
• Vail Honeywagon – no show.
• Evergreen Zero Waste – no show.
• Eagle River Water & Sanitation
• Ethos Landscaping
• Xcel – canceled.
• Home Depot
• Recycling
• Landscaping Ord & Noxious Weeds Booth
• E-Bike Rebate
• WyldSide E-Bikes
• Evoke Outdoors
• Shift Bike Station
Security, Medical, & Emergency Response: N/A
Sanitation & Resource Recovery:
• One Zero Hero tent with cans for trash, recycling and compost was set up at the event by Walking Mountains Staff.
• Very windy so had to stake it in the grass.
• 91.88% Diversion Rate
o Compost: 10.3 pounds
o Recycling: 3.34 pounds
o Landfill: 1.21 pounds
Marketing, Promotions & Communications:
• Facebook Event with 112 People Responded, 90 more than 2023
• Social Media Posts – no boosted posts
o April 22nd (Earth Day): 585 Reach
o May 2nd (E-Waste): 514 Each
o May 4th (Sustainable Saturday – Recycling): 724 Reach
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o May 8th (two weeks away – no photos used Shannon’s social posts): 390 Reach
o May 11th (Sustainable Saturday – Landscaping): 557 Reach
o May 15th (Vendors): 179 Reach – did not post to Instagram
o May 16 th – Paid Reel $100.00 - 6,374 Reach | 3,700 ThruPlays – cost per play $.03
Demographic: mostly women over 55
o May 18th (Sustainable Saturday – Town Clean Up) - 321 Reach – did not post to Instagram
o May 21 st (E-Bikes): 425 Reach – did not post to Instagram
o Shannon created GIFs and static posts
o Created a Reel this year that performed well
• Vail Daily Print: Four ¼ page ads; 3 English, 1 Spanish
• Vail Daily Digital Premium Ads: 40,000 impressions purchased April 22 - May 22
• 75 Posters were hung in Avon and Edwards
• AMT Radio = 167 spots
• KZYR Radio = 70 spots
• TOA Websites and Community Calendars
• Press release.
• Digital sign messaging.
Transportation & Parking: N/A
Staffing:
• (1) Buildings Staff – Luis
• (2) Public Works for set up and breakdown
• (5) Public Works for E-Waste
• (2) CASE Staff – worked Town Clean Up Booth
• Liz and Ineke – E-Bikes
• Reuben – Shift Bikes
• Michael – sold banner bags
• Charlotte and Sarah – Recycling Booth
• Jena and Max – Landscaping and weed booth
• (2) Event Volunteers
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PICTURES AND/OR MARKETING MATERIAL
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