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CASE Committee Packet Materials 9.21.23
970-748-4065 ddempsey@avon.org TO: CASE Committee FROM: Danita Dempsey, CASE Manager Chelsea Van Winkle, Special Events Coordinator RE: Staff Update DATE: September 11, 2023 OPENING COMMENTS: We had another successful and full event season and early reporting indicates all attendance and revenue numbers have increased except the Summer’s End concert. Like last year, we provided a vibrant calendar of events which supported the community and tourism; elevated the Avon brand and exposure through quality content, design, and a purposeful advertising campaign; and reinforced Avon’s competitiveness amongst our peer communities. The development and growth of our community focused event portfolio is nearing completion with the need to focus on events which (1) target the visitor community (2) increase accommodations and sales tax (3) are welcoming to the local community (4) elevates the Avon brand and (5) raises Avon’s competitiveness amongst our peer communities. The events the CASE Committee has curated which overtime will become signatures are Best of the West and the Heart & Soul Festival. To that end, the 2024 Proposed Budget reflects developing the Best of the West brand, refining the Heart & Soul Festival brand, if needed to begin “creating buzz” with advertising and promotions beginning in late fall/winter 2024 and early 2025. Furthermore, the work of Staff and the CASE Committee will shift focus to (1) gathering, analyzing, and discussing peer community research (2) benchmarking, and visiting communities who have established arts and culture facilities and programming (3) building capacity in local non-profit “arts” organizations. The long-term goal is to identify Avon’s cultural and desired arts, culture and heritage programming, activities, and installations. SUMMARY: First, we would like to poll the CASE Committee on design options for the transformer located adjacent to Town Hall which will be painted by Pat Milbery between the weeks of October 2nd and 9th. The four (4) different design options for the front of the transformer, and two (2) different design options proposed for the side, are provided, and attached as Attachment A. Be prepared to vote on this fun project! Second, this report is being complied just prior to the end of our event season and on the heels of the Community Picnic on Thursday, September 15th which at time of this report, we have yet to produce, and the third-party produced event, Man of the Cliff on Saturday, October 14th. Staff has not had copious amounts of time to provide a high level written post-event recap and/or 2023 post-event budget analysis. With that said, we will present a PowerPoint summary of the 2023 season for discussion with the caveat that final expense and revenue numbers are not yet fully vetted and recorded. Additionally, we will review the 2024 Proposed Budget and special event calendar seeking recommendations and opinions on (1) proposed budget increases and/or decreases and (2) the 2024 division goals. CURRENT / PLANNING ACTIVITY: The 2024 Proposed Budget reflects a net increase of $88,121.78 representing an 11% net increase. A detailed 2023 Approved Budget vs 2024 Proposed Budget Comparison is provided and attached as Attachment B. The numbers provided in Attachment B do not 970-748-4065 ddempsey@avon.org include personnel costs, general operations (cell phones, meeting expense, dues, and memberships, etc.) and capital outlay (computers, furniture, etc.). The draft 2024 Special Event Calendar is attached and provided as Attachment C. Also, consequential to our successes with increased attendance and revenue generation since 2021, not including accommodations and sales tax related to events, is the cost per attendee comparison which has consistently declined since 2021. This is illustrated with an event-by-event, year-by-year 2021 through 2023 analysis provided and attached as Attachment D. Please note the analysis only includes those events with an opportunity to generate larger crowds and/or revenue, an event series, and/or may be considered to be more appealing to visitors than other community-oriented events. SPECIAL EVENTS: The 2024 Proposed Budget and calendar includes: 1. Salute to the USA = Increases in cost of fireworks production, stage production and general operations, logistics and activations. 2. AvonLIVE! = Increases talent budget, talent related expenses, and stage production. 3. SunsetLIVE! = Increase to talent budget. 4. Lakeside Cinema = Increase cost of films, adding to advertising, and food (popcorn). 5. Summer’s End = Slight increase, discussion needed regarding continuation of concert element. 6. Egg Hunt and Community Picnic = Slight increases, no discussions needed. 7. New events branding, promotions, and advertising (Best of the West and Heart & Soul). 8. Third-party produced events financial support. Additionally, and in part to allow for the increases mentioned above the following have either been removed or expenses reduced resulting in savings of $73,079. 1. The Town Clean Up + Sustainability Fair event ($1,700) removed; and, 2. SunsetSUP event series ($3,639) removed; and, 3. Contingency ($50,000) removed; and, 4. Winter Fireworks ($16,237) reduced; and, 5. Paddle Battles ($3,639) reduced. Below are the details on budget increases and decreases for review and discussion. 1. Salute to the USA: 2024 Proposed Budget with an increase = $84,250 representing 29% a. Discussion: Is the CASE Committee supportive of the proposed increase? In summary, increased cost of fireworks production, stage production and general operations, logistics and activations. The most impactful increases include but are not limited to: i. Fireworks increased $25,000; from $45,000 to $70,000 for a 20-minute program. ii. Chain link fencing increased $12,000; from $23,000 to $35,000. iii. Audio Visual increased $11,050; from $18,450 to $29,500. iv. Family activities / entertainment increased $6,000; from $11,200 to $17,200. v. Portable facilities increased $5,700; from $15,640 to $21,340. 970-748-4065 ddempsey@avon.org vi. Security services increased $4,570; from $36,645 to $41,215. vii. Employee appreciation increases $4,500; from $0 to $4,500. b. Background: i. Our 3-year contract term ended with Western Enterprises July 4, 2023, therefore, and per Town policy, Request for Proposal (“RFP”) for Pyrotechnic Design and Production was released August 8th with a deadline of August 25th. ii. Proposal review took place on August 31st and a contract shall be awarded to Western Enterprises later this fall subject to budget appropriation. iii. It is important to note that (1) due to increased costs in the pyrotechnics industry (fireworks, shipping, and supply chain delays), the same level of expense in years 2021 – 2023 will not yield the same level of experience and (2) the agreement between Western Enterprises and the Town is not yet final. In year’s the Town does not launch fireworks on July 3rd, and as in years past, these fireworks must be launched prior to February 24th of the following year. In this case, the product will be used for the Fireworks in Avon, winter event over MLK weekend. c. A full 2023 event recap is provided in the Staff Report to Town Council dated September 5th, 2023, attached, and provided as Attachment E. i. As outlined in Attachment E, the most common feedback from those surveyed were (1) related to more restrooms, parking, and amenities (2) related to food vendors (more of them, space them out, shorter lines) (3) related to water (more filling stations and/or don’t require guests poor out liquids in non-sealed containers) and (4) bigger, better bands and/or non-Latino music. 2. AvonLIVE! (11): 2024 Proposed Budget with an increase = $60,000 representing 27%. a. Discussion: Is the CASE Committee supportive of the proposed increase? i. Most impactful increases include $43,228 to Purchased & Contracted Services (talent, talent management, ground transport, lodging, live stream, photographer, and event survey). ii. The remaining $16,772 increases is spread through numerous accounts. iii. Approximately $25,642 per show in 2024 Proposed Budget for 11 concerts representing an overall increase of 27.33% 3. SunsetLIVE! (15): 2024 Proposed Budget with an increase = $11,432.40 representing 48%. a. Discussion: Is the CASE Committee supportive of the prosed increase? i. Most impactful increases include $11,000 in Purchased & Contracted Services (talent acquisition, photography, and creative services). ii. Proposing fifteen (15) concerts in 2024 due to (1) addition of one FTE (2) Staff’s ability to execute a concert on Sunday, July 7th with 3-days separation between Salute, which takes place on a Wednesday in 2024 (3) the importance of activation over Independence Day holiday weekend (4) SunsetLIVE! has 970-748-4065 ddempsey@avon.org become s signature series and when possible, recommend not skipping the Sunday nearest the Independence Day holiday. 4. Lakeside Cinema (9): 2024 Proposed Budget with an increase = $9,578 representing 51%. a. Discussion: Is the CASE Committee supportive of the proposed increase? i. Most impactful increases include $4,525 in Purchased & Contracted Services (creative services, increased cost of films/equipment and photography). ii. Addition of advertising campaign at $2,800. iii. Addition of popcorn at $2,250 (free popcorn for first 50 attendees). 5. Summer’s End: 2024 Proposed Budget with an increase = $1,231.98. a. Discussion: We recommend continuing with the activity line up of Lakeside Cinema and Paddle Battles, adjusting SunsetLIVE! to one band instead of two, and would like to discuss (1) is the CASE Committee supportive of the proposed budget increase and/or (2) is the CASE Committee supportive of removing the Summer’s End concert from the 2024 Proposed Budget and calendar. i. The third annual Summer’s End event activities over Labor Day Weekend experienced a slight increase (+7) in participants and a decrease in spectators at Paddle Battles and a decrease in attendance at the Monday concert. ii. The momentum / growth with this new event brand has slowed significantly since launching in 2021. The minimal talent and stage production budget combined with the plethora of attractive activities offered locally and regionally on this popular holiday weekend, make it challenging to capture the attention of visitors and residents. iii. Based on conversation during the CASE Committee and Council Work Session in October last year, the event budget was reduced to mirror a single AvonLIVE! and the time was shifted to later in the day 5:30 to 9:00 p.m. iv. The Summer’s End brand was marketed and promoted, while also individually promoting Lakeside Cinema, Paddle Battles, and SunsetLIVE! brands. To include the following: Vail Daily print ads (3), Vaildaily.com and Summitdaily.com for 30-days, social media posts (9), KSKE, KKCH, KZYR and KKVM radio spots (252 total), press release, posters, August electronic newsletter, websites event landing pages and local on-line event calendars. v. We saw a 47% decrease in attendance at the Monday concert this year and a 45% decrease 2021 to 2022. 6. Best of the West / Heart & Soul Festival: 2024 Proposed Budget increase = $15,000 a. Discussion: Is the CASE Committee supportive of the proposed budget increase? i. $7,500 for each new brand to develop programming and budget for launch of the Best of the West in 2025 and re-launch of Heart and Soul Festival in 2025 or 2026. ii. Staff will present programming and budget to CASE for review and comment in late summer or early fall 2024. 970-748-4065 ddempsey@avon.org 7. Town Clean Up & Sustainability Fair: Currently not in the CASE 2024 Proposed Budget = ($1,700). a. Background: The Town Clean Up event was reimaged and expanded include a Sustainability Fair component providing education and demonstrations (waterwise landscaping, energy conversation, recycling, etc.) with local sustainability experts (17 booths), free electronic waste drop-off for Avon residents and businesses, as well as free food and beer while supplies lasted. There were 5,917 lbs. of electronic waste recycled, was well received by the community, and will continue in 2024 with funding ($10,000) coming from the Disposable Paper Bag Fund (DPBF). The event aligns with multiple criteria for use of DPBF funds to include but not limited to: i. “The paper bag fee is to be used exclusively for the following purposes: …(2) educating Town residents, businesses and guests about the impacts of waste on the Town's environmental health, the importance of reducing the number of disposable bags entering the waste stream, and the impact of disposable bags on the Town's waterways and the environment; (3) creating public educational campaigns to raise awareness about waste reduction and recycling; …(6) funding community cleanup or collection events and other activities to reduce waste…” 8. SunsetSUP (2): Currently not in the 2024 Proposed Budget = ($3,639). a. Discussion: Is the CASE Committee supportive of the proposed budget decrease? i. The SunsetSUP event concept is a great fit for our community, uses the resources of the lake and beach and is relatively low cost. However, I recommend we put a pause on this event / series until a later time which leverages the Recreation Department’s ability to increase family-oriented outdoor programming and activities. b. Background: i. This year we held two (2) races, June 29th, and July 28th and participants was 16 and 7, respectively. ii. In 2022, we expanded to include two (2) races one of which took place on the same weekend as XTERRA which in theory was a “perfect brand fit” and propel the series with XTERRA’s brand recognition and reach. Unfortunately, the race on XTERRA weekend (July 15) was rained out and the second race on August 19th received minimal participation (7 competitors). iii. The SunsetSUP race event brand was launched in 2021 with one (1) race on August 6th which was rained out. 9. Winter Fireworks: 2024 Proposed Budget decrease = ($16,237) representing 18%. a. Discussion: Is the CASE Committee supportive of the proposed budget decrease? i. The most impactful expense is the cost of fireworks which decreased from $45,000 in 2023 to $25,000 in 2024. 970-748-4065 ddempsey@avon.org ii. Slight increases in other line items make up the variance ($3,763) such as food and beverage (more hot chocolate and peppermint schnapps), audio visual (sound projection / choreography) and chain-link fencing. b. Background: i. Our 3-year contract term ended with Western Enterprises on July 4, 2023, therefore, and per Town policy, Request for Proposal (“RFP”) for Pyrotechnic Design and Production was released August 8th with a deadline of August 25th. ii. Proposal review took place on August 31st and a contract shall be awarded to Western Enterprises later this fall subject to budget appropriation. iii. The length of the fireworks program will be between 10-12 minutes in length and choreographed to a curated music selection. iv. It is important to note that the agreement between Western Enterprises and the Town is not yet final. In year’s the Town does not launch fireworks on July 3rd, and as in year past, these fireworks must be launched prior to February 24th of the following year. If the Town decides not to launch the winter display in any year, the Town may be required to pay a cancellation. 10. Concessions: We are close to having final gross and net revenue numbers, however, below is an estimate of gross revenue for each event or series: a. AvonLIVE! – Gross Revenue = $45,274; up from $30,636.81 in 2022 and $16,865 in 2021 year. b. Salute to the USA - Gross Revenue = $51,465; up from $28,388 in 2022; flat revenue compared to 2021. c. Summer’s End Concert – Gross Revenue = $1,302; down from $2,142 in 2022 and $5,735 in 2021. ARTS & CULTURE: 2024 Proposed Budget with an increase = $32,383 representing 82.4%. a. Discussion: Is the CASE Committee supportive of the additional programming/installations and the proposed budget increase? i. Art Around Artist stipend for second year of exhibition (22 pieces) = $22,050 ii. New one large mural = $23,000. Identified desirable locations include (1) one west facing exterior wall of the Avon Elementary School and adjacent to the playground and (2) west facing exterior wall of The Seasons building and across Mikaela Way from the Library. iii. Refurbish painted benches (6) and add four new benches = $8,400 iv. Digital / printed mapping services = $300 v. New radio and social advertising and promotions = $1,300 vi. Add two (2) Historical Markers = $6,600 vii. New Street Art Painting Project on Avon Road on roundabouts 3 and 4 = $10,000 970-748-4065 ddempsey@avon.org b. Background: i. A full 2023 Art Around Avon recap is provided in the Staff Report to Town Council dated May 1st, 2023, attached, and provided as Attachment F. ii. During 2020, six (6) park benches were painted by a local artist and decorate Town core. The paint on the benches are showing signs of weather damage and need refurbishing. Additionally, we look to add four (4) newly painted benches in 2024 and in 2025. iii. During late 2022 and early 2023, nine (9) Historical Markers were designed and installed. There were two (2) additional locations identified for future installations, exact locations need confirmation. FUTURE AGENDA ITEMS: 1. 2024 Proposed Budget and Council Work Session on October 24th 2. Town Produced Post-Event Debriefs 3. Third Party Producer Presentations and Funding 4. 2024 CASE Committee Meeting Dates 5. 2025-2027 Draft Calendars ATTACHMENTS: Attachment A – Transformer Proposed Design Options Attachment B – 2023 vs 2024 Proposed Budget Comparison Attachment C – Draft 2024 Special Event Calendar Attachment D – 2021-2023 Cost Per Event & Attendee Analysis Attachment E - RPT Salute to the USA: Staff Report to Council Attachment F – RPT Art Around Avon: Staff Report to Council Thank you, Danita FRONT OPTION 1 ATTACHMENT A FRONT OPTION 2 FRONT OPTION 3 FRONT OPTION 4 SIDE OPTION 1 SIDE OPTION 2 Adopted 2024: PROPOSED $1,031,152.47 Adopted 2024: PROPOSED $129,771.00 Adopted 2024: PROPOSED $901,381.47 Adopted 2023: ADOPTED $898,002.69 Adopted 2023: ADOPTED $84,743.00 Adopted 2023: ADOPTED $813,259.69 Difference $133,149.78 Difference $45,028.00 Difference $88,121.78 11% net increase TOWN PRODUCED EVENTS TOTALS TOWN PRODUCED EVENTS TOTALS Variance Percentage of Change Winter Fireworks 88,900.00$ Winter Fireworks 72,663.00$ (16,237.00)$ 18% Decrease Egg Hunt 15,275.00$ Egg Hunt 16,192.00$ 917.00$ 6% Increase Town Clean Up & Sustainability Fair 1,700.00$ Town Clean Up & Sustainability Fair -$ (1,700.00)$ 100% Decrease Best of the West -$ Best of the West 7,500.00$ 7,500.00$ 100% Increase AvonLIVE! (11)221,509.92$ AvonLIVE! (11)282,070.66$ 60,560.74$ 27% Increase SunsetLIVE! (14)23,910.00$ SunsetLIVE! (14)35,342.50$ 11,432.50$ 48% Increase Salute to the USA 295,313.10$ Salute to the USA 379,563.75$ 84,250.65$ 29% Increase Lakeside Cinema (9)18,821.31$ Lakeside Cinema (9)28,399.50$ 9,578.19$ 51% Increase Paddle Battles 13,590.66$ Paddle Battlles 12,087.50$ (1,503.16)$ 11% Decrease Sunset SUP Race (2)3,639.00$ Sunset SUP Race (2)-$ (3,639.00)$ 100% Decrease Summer's End 20,167.35$ Summer's End 21,399.33$ 1,231.98$ 6% Increase Community Picnic 20,909.35$ Community Picnic 21,784.23$ 874.88$ 4% Increase Heart & Soul Festival -$ Heart & Soul Festival 7,500.00$ 7,500.00$ 100% Increase TOWN PRODUCED EVENTS TOTAL:$723,735.69 TOWN PRODUCED EVENTS TOTAL:$884,502.47 160,766.78$ 23.49% Overall Increase THIRD PARTY PRODUCED TOTALS THIRD PARTY PRODUCED TOTALS Variance Percentage of Change Ultimate Apres Avon 10,000.00$ Ultimate Apres Avon -$ (10,000.00)$ 100% Decrease Pride in the Park -$ Pride in the Park -$ Vail Valley Lacrosse -$ Vail Valley Lacrosse -$ -$ Vail Valley Brew-Au'32,000.00$ Vail Valley Brew-Au'22,000.00$ (10,000.00)$ 31% Decrease Xterra USA Championships -$ Xterra USA Championships -$ -$ Dancing in the Park 30,000.00$ Dancing in the Park 40,000.00$ 10,000.00$ 33% Increase Avon Art Celebration 3,000.00$ Avon Art Celebration 3,000.00$ -$ Vail Valley Soccer Cup -$ Vail Valley Soccer Cup -$ -$ Man of the Cliff 10,000.00$ Man of the Cliff 10,000.00$ -$ Contingency 50,000.00$ Contingency -$ (50,000.00)$ 100% Decrease TOTAL THIRD PARTY & CONTINGENCY:135,000.00$ TOTAL THIRD PARTY & CONTINGENCY:75,000.00$ (60,000.00)$ 44.44% Decrease ART INSTALLATIONS TOTALS ARTS & ACTIVITIES TOTALS Variance Percentage of Change Temp. Art Installations 39,267.00$ Temp. Art Installations 22,050.00$ (17,217.00)$ 44% Decrease Temp. and/or Permanent Art Installation -$ Temp. and/or Permanent Art Installation 49,600.00$ 49,600.00$ 100% Increase TOTAL ART INSTALLATIONS:39,267.00$ TOTAL ART INSTALLATIONS:71,650.00$ 32,383.00$ 82.4% Increase GRAND TOTAL:$898,002.69 GRAND TOTAL:$1,031,152.47 133,149.78$ 15% Overall Increase EVENT SPONSORSHIP TOTALS EVENT SPONSORSHIP TOTALS Variance Percentage of Change Salute to the USA 10,000.00$ Salute to the USA 10,000.00$ -$ AvonLIVE! Series -$ AvonLIVE! Series -$ -$ Best of the West -$ Best of the West -$ -$ Summer's End -$ Summer's End -$ -$ Heart & Soul -$ Heart & Soul -$ -$ Sub -Total:10,000.00$ Sub -Total:10,000.00$ -$ EVENT CONCESSIONS EVENT CONCESSIONS Variance Percentage of Change Gross AvonLIVE! 25,828.00$ Gross AvonLIVE! 43,131.00$ 17,303.00$ 67% Increase Gross Salute to the USA 28,000.00$ Gross Salute to the USA 51,000.00$ 23,000.00$ 82% Increase Summer's End 2,000.00$ Summer's End 2,000.00$ -$ Heart & Soul -$ Heart & Soul -$ -$ Sub -Total:55,828.00$ Sub -Total:96,131.00$ 40,303.00$ 72% Increase TURN-KEY PERMITS TURN-KEY PERMITS Variance Percentage of Change Other TBD 1,200.00$ Other TBD 1,500.00$ 300.00$ Sub-Total:1,200.00$ Sub-Total:1,500.00$ 300.00$ 25% Increase SPECIAL EVENT FEES SPECIAL EVENT FEES Variance Percentage of Change Vendor Fees: Salute 8,100.00$ Vendor Fees: Salute 9,350.00$ 1,250.00$ 15% Increase Vendor Fees: Avon Live 2,500.00$ Vendor Fees: Avon Live 4,000.00$ 1,500.00$ 60% Increase Vendor Fees: Summer's End 950.00$ Vendor Fees: Summer's End 500.00$ (450.00)$ 47% Decrease Vendor Fees: Heart & Soul -$ Vendor Fees: Heart & Soul -$ -$ Bridge Banner Fees -$ Bridge Banner Fees -$ -$ Sound Permits 100.00$ Sound Permits 150.00$ 50.00$ Paddle Battle Registration Fees 400.00$ Paddle Battle Registration Fees 400.00$ -$ 50% Increase SunsetSUP Registration Fees 250.00$ SunsetSUP Registration Fees -$ (250.00)$ 100% Decrease Sub -Total:12,300.00$ Sub -Total:14,400.00$ 2,100.00$ 17% Increase SPECIAL EVENT ADMISSION FEES SPECIAL EVENT ADMISSION FEES Variance Percentage of Change Ultimate Apres Avon 800.00$ Ultimate Apres Avon -$ (800.00)$ 100% Decrease Vail Valley Brew Fest 2,200.00$ Vail Valley Brew Fest 1,800.00$ (400.00)$ 18% Decrease Sub-Total:3,000.00$ Sub-Total:1,800.00$ (1,200.00)$ 40% Decrease MOBILE VENDORS MOBILE VENDORS Variance Percentage of Change Food Truck Program 175.00$ Food Truck Program 700.00$ 525.00$ Sub-Total:175.00$ Sub-Total:700.00$ 525.00$ 300% increase PAVILION RENTAL $2,000 PAVILION RENTAL $5,000 Variance Percentage of Change Sub-Total:$2,000 Sub-Total:$5,000 3,000.00$ 150% Increase FIELD RENTAL $240 FIELD RENTAL $240 Variance Percentage of Change Sub-Total:$240 Sub-Total:$240 -$ 2023 BUDGET EXPENSE: ADOPTED 2024 BUDGET EXPENSE: PROPOSED 2023 BUDGET REVENUE: ADOPTED 2024 BUDGET REVENUE: PROPOSED 2022 VS 2023 PROPOSED BUDGET COMPARISON 2023 VS 2024 PROPOSED BUDGET COMPARISION SUMMARY: 8.28.2023 GROSS EXPENSE GROSS REVENUE NET ATTACHMENT C: Proposed 2024 Avon Events Calendar January February March April S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 5 6 1 2 3 1 2 1 2 3 4 5 6 7 8 9 10 11 12 13 4 5 6 7 8 9 10 3 4 5 6 7 8 9 7 8 9 10 11 12 13 14 15 16 17 18 19 20 11 12 13 14 15 16 17 10 11 12 13 14 15 16 14 15 16 17 18 19 20 21 22 23 24 25 26 27 18 19 20 21 22 23 24 17 18 19 20 21 22 23 21 22 23 24 25 26 27 28 29 30 31 25 26 27 28 29 24 25 26 27 28 29 30 28 29 30 31 May June July August S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 1 1 2 3 4 5 6 1 2 3 5 6 7 8 9 10 11 2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 10 12 13 14 15 16 17 18 9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17 19 20 21 22 23 24 25 16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24 26 27 28 29 30 31 23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30 31 30 September October November December S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 5 6 7 1 2 3 4 5 1 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14 15 16 17 18 19 20 21 13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21 22 23 24 25 26 27 28 20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28 29 30 27 28 29 30 31 24 25 26 27 28 29 30 29 30 31 Legend: Town of Avon Signature Events Town of Avon Activity Events Third Party Produced Signature Events Third Party Produced Activity Events **DOES NOT INCLUDE NON-FUNDED, PRIVATE OR REC EVENTS** Events: JANUARY January 13 | Fireworks MARCH March 30 | Egg Hunt MAY May 22 | Town Clean Up & Sustainability Fair May 26 | SunsetLIVE! JUNE June 1 | Pride in the Park June 2, 9, 16, 23, 30 | SunsetLIVE! June 12 | AvonLIVE!: Battle Bands June 18 - 20 | Lacrosse Tournament June 19, 26 | AvonLIVE! June 28 | SunsetSUP! JULY July 3 | Salute to the USA July 5, 12, 19, 26 | Lakeside Cinema July 7, 14, 21, 28 | SunsetLIVE! July 10, 17, 24, 31 | AvonLIVE! July 13 | Triple Bypass July 19 - 21 | XTERRA July 26 | SunsetSUP! July 27-28 | Avon Arts Celebration July 29 or 30 | Dancing in the Park HOLD AUGUST August 1 | Dancing in the Park HOLD August 7, 14, 21, 28 | AvonLIVE! August 4, 11, 18, 25 | SunsetLIVE! August 2, 9, 16, 23, 30 | Lakeside Cinema August 3, 10 or 17 | Vail Valley Brew-Au HOLD SEPTEMBER September 1 | Paddle Battles September 1 | SunsetLIVE! September 2 | Summer’s End Concert September 12 | Community Picnic OCTOBER October 5 - 6 | Vail Valley Soccer October 12 | Man of the Cliff Event Number of Events Year Budget: Adopted, Final or Proposed Attendance Estimates Gross Cost Per Event Gross Cost Per Attendee Concessions Gross Revenue Vendor Booth Revenue Total Gross Revenue Net Cost Per Event Net Cost Per Attendee Year: 2021 Year: 2022 Year: 2023 Salute to the USA1 1 2021 145,549$ 8,100-9,000 N/A 16.17$ 28,000$ 4,600$ 32,600$ 112,949$ 13$ 1 2022 230,334$ 15,600 - 18,534 N/A 12.43$ 28,424$ 8,100$ 36,524$ 193,810$ 10$ 1 2023 295,313$ 22,000 - 24,000 N/A 12.30$ 51,400$ 9,350$ 60,750$ 234,563$ 10$ AvonLIVE !9 2021 157,198$ 3,148 14,824$ 49.94$ 16,865$ 2,400$ 19,265$ 137,933$ 44$ 10 2022 167,769$ 9,170 15,878$ 18.30$ 30,637$ 2,500$ 33,137$ 134,632$ 15$ 11 2023 221,509$ 15,142 20,137$ 14.63$ 45,274$ 4,000$ 49,274$ 172,235$ 11$ SunsetLIVE !14 2021 19,761$ 2,778 1,840$ 7.11$ 2,400$ N/A 2,400$ 17,361$ 6$ 14 2022 22,850$ 2,092 1,632$ 10.92$ N/A N/A -$ 22,850$ 11$ 14 2023 23,910$ 3,874 1,708$ 6.17$ N/A N/A -$ 23,910$ 6$ Lakeside Cinema 6 2021 11,646$ 325 1,395$ 35.83$ N/A N/A -$ 11,646$ 36$ 9 2022 16,252$ 655 1,817$ 24.81$ N/A N/A -$ 16,252$ 25$ 9 2023 18,821$ 887 2,091$ 21.22$ N/A N/A -$ 18,821$ 21$ Summer's End 1 2021 45,645$ 2,000 N/A 22.82$ 5,735$ 300$ 6,035$ 39,610$ 20$ 1 2022 42,666$ 1,167 N/A 36.56$ 2,142$ 950$ 3,092$ 39,574$ 34$ 1 2023 20,167$ 619 N/A 32.58$ 1,302$ 500$ 1,802$ 18,365$ 30$ 1 Used higher attendance number for cost per attendee ATTACHMENT D 2021 - 2023 Cost Per Event & Attendee Analysis 970-748-4065 ddempsey@avon.org TO: Honorable Mayor Amy Phillips and Council members FROM: Danita Dempsey, CASE Manager RE: Salute to the USA Post Event Report DATE: September 5, 2023 SUMMARY: This report contains a summary of Staff findings, observations and reporting as well as Intercept Insights Survey data on the 37th annual Salute to the USA event, on July 3rd, 2023. This is submitted as a written report and no action by Council is requested. BACKGROUND: Avon’s hallmark and signature event Salute to the USA was held for the 37th year on Monday, July 3rd, 2023. The event is well established and can draw upwards of 25,000 people to Harry A. Nottingham Park and surrounding areas. This year’s event included fireworks which we have not had on July 3rd, since 2019. Additionally, and based on feedback received through the event survey last year, Staff contracted for more family entertainment options which included new elements such as a 360-video station, silent disco, “Heart Intention / Pray Flag” art activation, in addition we continue to offer inflatable features (6), face painters (3), magician (1), balloon sculptors (2) and themed stilt walkers (2). POST EVENT REPORT: Over the years and specifically since 2019, Salute to the USA has become more sophisticated with marketing and promotion tactics, operations and logistics, safety and security, stage production, and activations resulting in a memorable and shareable experience for attendees. The event was executed well, and all operational aspects were smooth considering the fireworks logistics we have not had since 2019. All departments and staff were positive, initiative-taking, communicated well and did a fantastic job. The number of guests through the gates is estimated at 19,439 (approximate guest count in 2022 = 18,534; 2021 = 8,300, 2019 = 21,232). Guests were clicked by volunteer personnel as they accessed the venue via four main entry points located at (1) Gate D between the Recreation Center and Library, (2) Gate C Lake Street South terminus, (3) Gate B Lake Street North terminus, and (4) Gate A pedestrian bridge near the playground. Estimating crowd attendance at a free event / venue is more art than science. However, using the data that we collected, and the historical and institutional knowledge of Staff, we are able to get relatively close to an actual attendance number. Based on the increase in bar sales, portable restroom capacity, volume of trash, recycle, and compost products, food vendors lines, bus ridership reports and the inability of Staff to move easily through the venue, Staff believes the attendance to be larger than the 19,439 people clicked at the gates. Using a crowd sourcing tool (Map Checking Crowd Counting) and a standing crowd density vs. moving crowd density, Staff analyzed images for 1 person per square meter (1 square meter is equal to 10.764 sq. ft.), 1.25 people, 1.35 people, 2 people and 2.5 people per square meter. Table 1 below illustrates the correlating crowd density per square meter. Table 1 ATTACHMENT E Page 2 of 4 Furthermore, Staff used the crowd sourcing images and compared them to actual drone images taken during the event. Staff’s opinion is the crowd density is more than 1 person per square meter, but not as dense as 1.5 people per square meter. Based on the analysis, considering picnic blankets and low back chairs, and cautious not to over inflate an attendance number, Staff estimates attendance is likely closer to 22,000 to 24,000 which equates to 1.25 to 1.35 people per square meter. A visual demonstration of what 1 – 3 people per square meter looks like, and images of crowd density taken during Salute to the USA is provided as Attachment A. Intercept Insights, LLC surveyed the event via in-person intercept and QR code methods in both English and Spanish; 24.3% of the responses were recorded in Spanish. The survey report highlights are provided below, and the full survey report is provided as Attachment B. Furthermore, to provide the granular detail on accommodations by type and location, which is available on the digital survey dashboard but not on Attachment B; Staff has provided screenshots of this information in Attachment C. 1. Total completed surveys – 144 | 107 In-person Intercepts | 37 QR Code Completions 2. Sample size provides statistical validity with an error rate of 8.1% at a 95% confidence interval 3. Estimated attendance – 22,000 4. Estimated revenue generated to the Town of Avon - 2.7M 5. 78% of the attendees came to Avon, CO specifically for the Salute to the USA (Increase of 5% over 2022) 6. 65% of the attendees had attended Salute to the USA in the past (increase of 3% over 2022) 7. “Word-of-mouth” and “Poster” were selected most when asked, “How did you hear about, and/or where did you see advertising for Salute to the USA?” (Word of mouth and newspaper in 2022) 8. 88% of the attendees staying in paid lodging stayed in Avon, CO (Increase of 21% over 2022) 9. 83% are “Very” or “Extremely Likely” to return in the future (Decrease of 4% over 2022) 10. Average nights stayed in paid lodging in Avon, CO – 4.3 (Decrease of 1.2% over 2022) 11. Average group size of those lodging in Avon, CO – 3.5 (Increase of 1.4 persons over 2022) 12. Average age of respondents – 45 | Average age of children under 18 – 8.3 13. Estimated number of room nights generated in Avon – 2,710 (Decrease of 1,403 room nights over 2022) 14. Estimated average nightly rate in Avon - $380 (Decrease off $50 per room/night) Also, in the open-ended questions section of the survey participants were asked, “What can we do to increase your likelihood to recommend this event?” The most common responses were (1) related to more restrooms, parking, and amenities (2) related to food vendors (more of them, space them out, shorter lines) (3) related to water (more filling stations and/or don’t require guests poor out liquids in non-sealed containers) and (4) bigger, better bands and/or non-Latino music. And when asked “Is there one think we can do to enhance your experience in the future?” The most common responses were similar to those above. The remainder of this report provides a brief list of what Staff believes functioned well, and areas identified as needing improvement and/or adjustment. Additionally, a detailed Final Post Event Brief arranged by (1) Production & Talent (2) Security, Medical & Emergency Response (3) Sanitation & Resource Recovery (4) Marketing, Promotions & Communications (5) Transportation & Parking; and (6) Operations & Logistics to allow for ease of organizing the information, the Final Post Event Brief is provided and attached as Attachment D. Additionally, a mini photo gallery is provided as Attachment E. Page 3 of 4 Functioned Well: 1. The addition of gate signage aided internal communication and way finding. 2. The addition of two (2) security personnel at each of the four (4) main entrances allowed lines to move quickly and efficiently. 3. Increasing Walking Mountains personnel, number of “Zero Hero” stations, and two (2) 8-yard dumpsters on the north side of the park supported more accurate diversion reporting and helped decrease trash left in the park. 4. Not providing VIP parking and opening the Rec. Center north lot for vendors and ADA parking. 5. Increased bar sales by 83.57%; from $28,000 last year to $51,400 this year. a. Approx. Sales Tax generated by bar sales = $3,508 6. Increased food vendors by 46%; from 15 last year, to 22 this year. a. Approx. Sales Tax generated by food vendors = $2,500 7. Increased number of standard portable restrooms by approximately 10 and moved two banks of restrooms to different locations for higher visibility. 8. Addition of tear-off vouchers for VIP access and food aiding in tracking entries and food; collected 202 access vouchers 155 food vouchers. 9. Avon Transit Special Event Shuttle reporting shows a 40.61% increase in overall ridership over last year (no boom scenario). 10. Expanded Avon Transit Special Event Shuttle to Wildridge community; approximately 100 total riders. 11. Use of 21 Meridian Vehicle Barries at all four (4) main gates for increased guest safety and visually enhanced / welcoming entrances. 12. Kaleidoscope Production provided stage production and the new video walls and uplighting on trees were nice additions. 13. Addition of the “Heart Intention / Prayer Flag” art activity; 200 unique creations to be hung on the Main Street Mall this September. 14. Addition of the “360 Selfie Video” activity which reported 78,556 total impressions and 23,472 social reaches. 15. Re-write of Pyrotechnical Protocols and accompanying maps, and Security, Medical and Emergency Response plans was a good exercise and appreciated by Western Enterprises, Avon Police Department and external emergency agencies supporting the event. 16. Reimagining the venue design and layout with Avon PD and Public Operations for maximum efficiency and guest flow. 17. Pre-event communications, planning materials and “All Staff Meeting” was well received and supported everyone’s success. 18. Staff Comments: a. Michael Labagh: “Can’t say it enough – what a spectacular event! Great job!” b. Max Morgan: “This was such a terrific event, and I was glad to be involved. You two continue to find amazing talent from far and wide and showcase what’s great about the Town. c. Craig Wilmers “The event was absolutely outstanding, and the Town did what it always does… puts on one heck of a perfect show!” Page 4 of 4 Areas for Improvement / Adjustment: 1. Chain-link fencing not securely attached to public restroom building and Rec. Center creating gaps and opportunity for attendees to bypass bag check. 2. Chain-link fencing on Lake Street was extended to the north to allow “more runway” for bag check, ingress, etc. This change did not yield improved results. 3. Rent additional golf carts for staff to timely complete setup and tear down tasks. 4. Close and secure “Fit Court” for safety, damage, and risk concerns. 5. Better communication with SUP CO and/or Rec. Department about closure of lake and SUP CO operations, and mechanism / equipment used to close lake. 6. Better communications and signage about closing the fishing pier and boat dock. 7. Provide laptop at VIP check in table to streamline check in process. 8. Continue to fine tune routine / consistent breaks for staff positioned in roles where needed at all times, such as clicking attendees at gates, roadways, and check in. 9. Additional ADA parking is needed; approximately 50+ spaces were needed and only 23 were secured / identified. 10. Additional communication about location of ADA parking and on-site signage for ADA parking. FINANCIAL CONSIDERATIONS: The Approved 2023 Budget event expense is $295,313 and at the time of this report, the year to date spend is $304,810.55, representing an overspend of $9,497.55 or 3.21%. The Approved 2023 Budget event revenue projection is $46,100 ($10,000 in sponsorship, $28,000 in bar sales, and $8,100 in vendor booth fees), and the actual year to date gross revenue is $60,750 ($0 in sponsorship, $51,400 in bar sales and $9,350 in vendor booth fees) Therefore, at the time of this report, the net expense is $244,060.55. The bar sales are up by 83.57% representing approximately $51,400 in gross sales the units sold is up by 28%, with 7,306 units sold this year compared to 5,713 units sold in 2022. Thank you, Danita Attachment A: Crowd Density Attendance Analysis Attachment B: Salute to the USA Survey Report Attachment C: Accommodations Filter by Type & Location Attachment D: Final Post Event Brief – Salute to the USA 2023 Attachment E: Photo Gallery & Video Salute to the USA Attachment A September 5, 2023 ATTACHMENT ACrowd Density Attendance Analysis Salute to the USA 2023 The information below was provided on the Map Checking Crowd Counting website and linked to Crowd Safety and Crowd Risk Analysis (Prof. Dr. G. Keith Still). The diagrams below illustrate the standing density in people per square meter. The top left image shows one person in each square, and the bottom left image shows one person per square meter but with random distribution (2 people in one square and 0 persons in the fourth). Noting that crowds rarely pack in regular formations. The top right and bottom right images illustrate what 1 person per square meter looks like. The top left image illustrates 1.5 person per square meter and the bottom left image illustrates 2 people per square meter. The top right image illustrates 2.5 person per square meter and the bottom right image illustrates 3 people per square meter. Drone images during Salute to the USA 2023 showing the crowd density in the main event venue and estimated to be 22,000 to 24,000 people. Zoomed in drone images during Salute to the USA 2023 showing crowd density, illustrating that the crowd is not packed in uniform formations and like the images demonstrating 1.00 to 1.5 people per square meter crowd density. Map Checking Crowd Source illustrating a venue crowd lightly packed at 18,011 people at 1 per person per square meter. Map Checking Crowd Source illustrating a venue crowd lightly packed at 22,514 people at 1.25 per people per square meter. Map Checking Crowd Source illustrating a venue crowd lightly packed at 24,315 people at 1.35 per people per square meter. Map Checking Crowd Source illustrating a venue crowd approaching crowded at 36,022 people at 2 per people per square meter. Map Checking Crowd Source illustrating a venue crowded at 44,966 people at 2.5 per people per square meter. SALUTE TO THE USA DASHBOARD JULY 2023 Prepared for: Town of Avon Prepared by: Intercept Insight, LLC PO Box 2078 Avon, CO 81620 970.331.1086 www.interceptinsight.com ATTACHMENT B OBJECTIVES The Town of Avon invested in a third party research company, Intercept Insight, LLC, to conduct intercept surveys during Salute to thte USA to help quan fy decisions and increase performance related to the event. With this insight, the Town is able to evaluate economic contribu ons of the event, develop objec ves to increase the overall performance, market effec vely, and provide sponsors with valuable data regarding the event. The Town of Avon iden fied several objec ves for this study. Objec ves: v A)endee details (e.g. reason for visi ng Avon, prior a)endance, loyalty) v Intent to return to the event v Quan fy recommenda ons v Evaluate event performance v Es mate spending habits v Es mate revenue genera on v Understand media effec veness/awareness v Obtain demographical and geographical data v Determine accommoda ons, nights stayed, town stayed in, etc. v Town of residence/Neighborhood v Newspaper Adver sing SALUTE TO THE USA METHODOLOGY The Town of Avon and Intercept Insight designed a core set of ques ons intended to meet the objec ves of the study, including some event specific ques ons. Once the survey was approved the ques ons were programmed into a survey design tool and then uploaded to tablets. The surveys were then conducted in-person using the tablets to collect the data. In-person intercepts were conducted on July 3rd, 2023 throughout the event loca on. Surveyors were hired and trained to conduct the intercepts in a way so that a random representa ve sample of the popula on was being collected each day. Those surveyed must have been 18 years of age or older. A sample plan was designed, and a quota was met to ensure sta s cal validity. Once the quota were met, the data was downloaded using a sta s cal so8ware and prepared for analysis and repor ng. The Town of Avon requested the survey to be translated to Spanish to ensure diversity within the sample, and a QR to be created to help increase the sample size. Nearly a quarter of the responses were recorded in Spanish. SALUTE TO THE USA SALUTE TO THE USA FILTERS 2023 0K 5K 1.. 1.. 2.. 2.. 3.. 3.. 4.. 4.. 5.. . . . . . . . . . 22,000 $2,668,905 Attendance and Revenue Generation Year 2023 SALUTE TO THE USA FILTERS 2023 0% 20% 40% 60% 80% 100% 2% 25% 71% 73% Net Promoter Score Year 2023 Legend Promoters Net Promoter Score Passive Supporters Detractors Overall satisfaction Availability of food & beverages Quality of food & beverages Friendliness of staff Quality of the Entertainment 2023 2023 2023 2023 2023 0 20 40 60 80 100 89 83 87 90 87 Attribute Satisfaction Ratings SALUTE TO THE USA FILTERS Better headline band Bring back big bands Continue real fireworks don’t have to dump water It’s 4th of July not Cinco de Mayo, don’t bring Latino music to an American independence celebration. more amenities More bathrooms? More chairs more food trucks more parking More space Parking shorter lines Space the food vendors out The amount of people has made it more and more difficult to attend but that’s a good thing so it’s not really a good complaint What can we do to increase your likelihood to recommend this event? Year 2023 SALUTE TO THE USA FILTERS better food prices dont have to dump water More food more kids activities NA Not to play Latino music nonstop for 2hrs. Prepare more water at filling stations Shorter food lines Is there one thing we can do to enhance your experience in the future? Year 2023 SALUTE TO THE USA FILTERS Came for event Heard about it after arrival 2023 2023 0% 20% 40% 60% 80%78% 22% Reason for Visiting Avon Year 2023 Not at all Likely Not Very Likely Somewhat Likely Very Likely Extremely Likely 2023 2023 2023 2023 2023 0% 10% 20% 30% 40% 1%1% 19% 35% 44% Intention to Return SALUTE TO THE USA FILTERS First year 2 years 3 years 4 years 5+ years 2023 2023 2023 2023 2023 0% 10% 20% 30% 40% 35% 12% 14% 3% 36% Prior Attendance Year 2023 Self Spouse or significant other Family (including children)Family (not including children)Friends and Family Friends Only Group 2023 2023 2023 2023 2023 2023 2023 0% 10% 20% 30% 7% 21% 28% 6% 18%19% 2% With Whom Attended SALUTE TO THE USA FILTERS Yes No 2023 2023 0% 50% 100%95% 5% Are you with children < 18? Year 2023 1 Child 2 Children 3 Children 4 Children 5 Children More than five children 2023 2023 2023 2023 2023 2023 0% 20% 40% 60% 13% 50% 24% 5%5%3% Number of Children < 18 2023 0.0 2.0 4.0 6.0 8.0 8.3 Average Age of Children SALUTE TO THE USA FILTERS Email Radio Newspaper Friends/Family Town of Avon Website Discover Avon Website Google Search Other Website Facebook Instagram Poster Concierge Bands in Town Other 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 2% 5% 15% 44% 10% 3% 10% 1% 8% 5% 20% 2%3% 12% Media/Awareness Year 2023 Vail Daily (Print) vaildaily.com summitdaily.com Other None of these 2023 2023 2023 2023 2023 0% 50% 100% 81% 29% 5% Newspaper Advertising SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%8%12% 6%3%1%1% Accommodations Year 2023 Avon Vail Eagle Dillon/Silverthorne Edwards Gypsum Minturn 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60% 80% 67% 8% 2%2% 14% 6% 2% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 8%12% 6%3%1%1% 12% Accommodations Year 2023 Avon Vail 2023 2023 0% 20% 40% 60% 80% 100% 88% 12% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%12% 6%3%1%1% 8% Accommodations Year 2023 Avon Eagle Edwards Gypsum 2023 2023 2023 2023 0% 10% 20% 30% 40% 50% 45% 9% 27% 18% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%8%6%3%1%1% 12% Accommodations Year 2023 Avon Dillon/Silverthorne Edwards Minturn 2023 2023 2023 2023 0% 20% 40% 60%60% 10% 20% 10% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%8%12% 3%1%1% 6% Accommodations Year 2023 Avon Vail 2023 2023 0% 20% 40% 60% 80%78% 22% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying HIGHLIGHTS v Total completed surveys – 144 | 107 In-person Intercepts | 37 QR Code Comple ons v Sample size provides sta s cal validity with an error rate of 8.1% at a 95% confidence interval v Es mated a,endance – 22.000 v Es mated revenue generated to the Town of Avon - 2.7M v Net Promoter Score – 71 v Overall Sa sfac on Score – 89 v 78% of the a,endees came to Avon, CO specifically for the Salute to the USA v 65% of the a,endees had a,ended Salute to the USA in the past v 79% are “Very” or “Extremely Likely” to return in the future v “Word-of-mouth” and “Poster” were selected most when asked, “How did you hear about, and/or where did you see adver sing for Salute to the USA?” v 81% of those who saw adver sing in a newspaper, saw it in a Vail Daily print ad v 88% of the a,endees staying in paid lodging stayed in Avon, CO v Average group size of those staying in paid lodging in Avon, CO - 3.5 v Average nights stayed in paid lodging in Avon, CO – 4.3 v Es mated number of room nights generated in Avon – 2710 v Es mated average nightly rate in Avon - $380 v Average age of respondents – 45.0 | Average age of children under 18 – 8.3 SALUTE TO THE USA SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%8%12% 6%3%1%1% Accommodations Year 2023 Gypsum 2023 0% 20% 40% 60% 80% 100%100% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%8%12% 6%3%1%1% Accommodations Year 2023 Edwards 2023 0% 20% 40% 60% 80% 100%100% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60% 12%8%12% 6%3%1%1% 58% Accommodations Year 2023 Avon Edwards 2023 2023 0% 10% 20% 30% 40% 50%50%50% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS 1 - 2 3 - 5 6 - 7 8 - 10 11 - 14 2023 2023 2023 2023 2023 0% 10% 20% 30% 40% 22% 39% 31% 6% 2% Nights Stayed Categories (All Accommodations) Year 2023 2023 0.0 1.0 2.0 3.0 4.0 5.0 4.3 Average Nights Stayed (Paid Lodging in Avon) SALUTE TO THE USA FILTERS Lodging Spend Dining Spend Vendor Spend Retail Spend Activities Spend 2023 2023 2023 2023 2023 $0 $500 $1,000 $1,131 $114 $73 $41 $53 Average Household Spend in Avon by Category Year 2023 2023 $0 $100 $200 $300 $400 $380 Average Nightly Rate Generated in Avon 2023 0 500 1,000 1,500 2,000 2,500 3,000 2,710 Room Nights Generated in Avon SALUTE TO THE USA FILTERS 1% 4% 1% 1% 1% 1% 2% 1% 1% 1% 1% 1% 1%1% 1% 1% 75% 1% 1% © 2023 Mapbox © OpenStreetMap Origin Year 2023 1%75% Percentage SALUTE TO THE USA FILTERS Colorado Texas Florida Georgia Kansas Mexico Missouri New Jersey New Mexico North Carolina Ohio Utah Arkansas California Colombia El Salvador Illinois Indiana Louisiana Nebraska Oklahoma Oregon Venezuela 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 0% 10% 20% 30% 40% 50% 60% 70% 80%75% 4%1%1%1%1%1%1%2%1%1%1%1%1%1%1%1%1%1%1%1%1%1% States of Origin Year 2023 Local In-State Overnight Out-of-State International 2023 2023 2023 2023 0% 20% 40% 60%58% 17% 21% 3% Market Segment SALUTE TO THE USA FILTERS Avon Edwards Vail Eagle Vail Gypsum Eagle Minturn Other (please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 10% 20% 30% 25% 28% 7%7%8% 18% 1% 6% In which community do you live? Year 2023 East Core (valley floor east of Avon Road – Chapel Square) Hurd Lane/Eaglebend Mountain Star Northside – Metcalf and Nottingham Roads Nottingham Park/Lake Area Other (please specify) Town Core Area (between Avon Road an Avon Rec Center) Village at Avon, Piedmont, Buffalo Ridge West Avon (valley floor west of Avon Elementary – Sunridge/Aspens/Liftview) Wildridge 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 5%9%9%5% 14% 5%5%5%9% 36% In which part of Avon do you live? SALUTE TO THE USA FILTERS Married w/ children living at home Married w/ children not living at home Married w/o children Single w/ children not living at home Single w/o children Prefer not to answer 2023 2023 2023 2023 2023 2023 0% 20% 40% 33% 18% 13% 2% 26% 7% Family Status Year 2023 Own Rent Prefer not to answer 2023 2023 2023 0% 50% 75% 20% 5% Own vs. Rent Primary Residence SALUTE TO THE USA FILTERS Some High School High School Some College Associates Degree (2 year) Bachelor's Degree (4 Year) Post Graduate Degree Prefer not to answer 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60% 2%8%14% 7% 42% 23% 4% Education Level Year 2023 Student $0-$24,999 $25,000-$54,999 $55,000-$74,999 $75,000-$99,999 $100,000-$199,999 $200,000-$499,999 $500,000+ Prefer not to answer 2023 2023 2023 2023 2023 2023 2023 2023 2023 0% 10% 20% 30% 4%2% 5%4% 11% 25% 20% 5% 25% Income Categories SALUTE TO THE USA FILTERS Female Male Prefer not to answer 2023 2023 2023 0% 20% 40% 60% 45% 54% 1% Gender Year 2023 White/Caucasian Hispanic/Latinx Black/African American Asian Native American/American Indian Native Hawaiian/Pacific Islander Other Prefer not to answer 2023 2023 2023 2023 2023 2023 2023 2023 0% 50% 100% 69% 29% 1%2%1%0%0%1% Ethnicity 18 - 20 21 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ 2023 2023 2023 2023 2023 2023 2023 0% 10% 20% 30% 2% 5% 19% 29% 22% 13% 10% Age Categories 2023 0.0 10.0 20.0 30.0 40.0 50.0 45.0 Average Age SALUTE TO THE USA FILTERS Outdoor Enthusiast (camping, hunting, fishing) Traveler Wine & Foodie Sports Enthusiast (hiking, biking, skiing) Health & Fitness Home Enthusiast (gardening, pet owner, avid reader) Tech Enthusiast Investment & Money Hobbies & Interests (collector, crafts, home shop) Craft Beer Enthusiast Arts Enthusiast (music, dance, Theatre) Live Music Enthusiast Other 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 52%51% 33% 39% 29% 18% 4% 20% 16% 25% 22% 35% 2% Lifestyle Categories Year 2023 SALUTE TO THE USA FILTERS Pr i m a r y R e s i d e n c e Pa i d L o d g i n g Fr i e n d s / F a m i l y 2n d H o m e Ti m e s h a r e VR B O / A i r B n B Ca m p i n g Ot h e r ( P l e a s e sp e c i f y ) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60% 12%8%12% 6%3%1%1% 58% Accommodations Year 2023 Avon Edwards 2023 2023 0% 10% 20% 30% 40% 50%50%50% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying ATTACHMENT C SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 8%12% 6%3%1%1% 12% Accommodations Year 2023 Avon Vail 2023 2023 0% 20% 40% 60% 80% 100% 88% 12% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%12% 6%3%1%1% 8% Accommodations Year 2023 Avon Eagle Edwards Gypsum 2023 2023 2023 2023 0% 10% 20% 30% 40% 50% 45% 9% 27% 18% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%8%6%3%1%1% 12% Accommodations Year 2023 Avon Dillon/Silverthorne Edwards Minturn 2023 2023 2023 2023 0% 20% 40% 60%60% 10% 20% 10% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%8%12% 3%1%1% 6% Accommodations Year 2023 Avon Vail 2023 2023 0% 20% 40% 60% 80%78% 22% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%8%12% 6% 1%1%3% Accommodations Year 2023 In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%8%12% 6%3%1%1% Accommodations Year 2023 Gypsum 2023 0% 20% 40% 60% 80% 100%100% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying SALUTE TO THE USA FILTERS Primary Residence Paid Lodging Friends/Family 2nd Home Timeshare VRBO/AirBnB Camping Other (Please specify) 2023 2023 2023 2023 2023 2023 2023 2023 0% 20% 40% 60%58% 12%8%12% 6%3%1%1% Accommodations Year 2023 Edwards 2023 0% 20% 40% 60% 80% 100%100% In what town are you staying? Click on the accommodation type to see in which town the respondent was staying ATTACHMENT D - POST-EVENT BRIEF EVENT OVERVIEW EVENT NAME DAY/DATE AND TIMES PRODUCER Salute to the USA Monday, July 3 rd, 2023 Start Time: 5:00pm End Time: 10:30pm ☒ Town Produced ☐ 3rd party _______________ LOCATION ESTIMATED ATTENDANCE/FREE OR TICKETED WEATHER DURING EVENT Harry A. Nottingham Park and Avon Performance Pavilion 22 – 24,000 estimated attendees 19,439 people captured /clicked at gates • GATE A: 7,147 (PLAYGROUND) • GATE B : 3,429 (LAKE STREET N.) • GATE C : 3,751 (LAKE STREET S.) • GATE D : 5,112 (LIBRARY/REC.) Temp: High 88 Low 46 Wind: Strong gusts of 28 MPH at approx. 5:35 p.m. which quickly passed. Sustained wind speed between 0-8 MPH. Rain/Snow: N/A BRIEF EVENT DESCRIPTION We invite you to take part in the family friendly festivities in Harry A. Nottingham Park with face painters, holiday themed stilt walkers, balloon sculptors, magicians, inflatable fun houses and so much more! Bring your blanket and enjoy festival style food favorites from fresh squeezed lemonade and funnel cakes to turkey legs and roasted ears of corn. Live music from Grammy Award winning artists is sure to keep you dancing and singing, followed by one of the biggest fireworks show in Colorado over Nottingham Lake! Opener: Jenny and the Mexicats Headliner: Los Lonely Boys EVENT DETAILS CASH FUNDING IN-KIND FUNDING: ESTIMATED COST ALCOHOL SERVED 2023 ADOPTED BUDGET = $295,313.00 $ _________________________________ ☒ Yes, Town Served ☐ Yes, BYOB ☐ Yes, S.E. Permit ☐ No STAFF OBSERVATI0NS/RECOMMENDATIONS Over the years and specifically since 2019, Salute to the USA has become more sophisticated with marketing and promotions, operations and logistics, safety and security, stage production, and activations resulting in a memorable experience for attendees. The event was executed well, and all operational aspects were smooth considering the fireworks logistics we have not had since 2019. All departments and staff were positive, initiative-taking, communicated well and did a fantastic job. As with any event and production, there are items to improve upon. Functioned Well: • Entrances are in good locations, and guests’ ingress and egress without problems/incidents. • The addition of gate signage aided internal communication and way finding. • The addition of two (2) security personnel at each of the four (4) main entrances allowed lines to move quickly and efficiently. • Increasing Walking Mountains personnel, number of “Zero Hero” stations, and two (2) 8-yard dumpsters on the north side of the park supported more accurate diversion reporting and helped decrease trash left in the park. • Not providing VIP parking and opening the Rec. Center north lot for vendors and ADA parking. • Increased bar sales by 83.57%; from $28,000 last year to $51,400 this year. o Approx. Sales Tax generated by bar sales = $3,508 • Increased food vendors by 46%; from 15 last year, to 22 this year. o Approx. Sales Tax generated by food vendors = $2,500 • Backup system (Starlink) for Wi-Fi to support bar sales. • Increased number of standard portable restrooms by approximately 10 and moved two banks of restrooms to different locations. • Addition of tear-off vouchers for VIP access and food aiding in tracking entries and food; collected 202 access vouchers 155 food vouchers. • Addition of “Production / Artist” parking passes and using a different vendor for printing all parking passes. Page 2 • Food vendors reported doing well, while also reporting difficulties in servicing the volume of people in a short period of time. • Additional lighting for egress. • Avon Transit Special Event Shuttle reporting shows a 40.61% increase in overall ridership over last year (no boom scenario). • Expanded Avon Transit Special Event Shuttle to Wildridge community; approximately 100 total riders. • Addition of bicycle parking on Mikaela Way. • Use of 21 Meridian Vehicle Barries at all four (4) main gates for increased guest safety and visually enhanced / welcoming entrances. • Public Operations, Building and Events Team worked well together and stayed ahead of build schedule. • Peak Performances booked talent which was appropriate and well received; Los Lonely Boys and Jenny and the Mexicats. • Kaleidoscope Production provided stage production and the new video walls and uplighting on trees were nice additions. • Addition of the “Heart Intention / Prayer Flag” art activity; 200 unique creations to be hung on the Main Street Mall this September. • Addition of the “360 Selfie Video” activity which reported 78,556 total impressions and 23,472 social reaches. • Re-write of Pyrotechnical Protocols and accompanying maps, and Security, Medical and Emergency Response plans was a good exercise and appreciated by Western Enterprises, Avon Police Department and external emergency agencies supporting the event. • Reimagining the venue design and layout with Avon PD and Public Operations for maximum efficiency and guest flow. • Pre-event communications, planning materials and “All Staff Meeting” was well received and supported everyone’s success. • Staff Comments: o Michael Labagh: “Can’t say it enough – what a spectacular event! Great job!” o Max Morgan: “This was such a terrific event, and I was glad to be involved. You two continue to find amazing talent from far and wide and showcase what’s great about the Town. o Craig Wilmers “The event was absolutely outstanding, and the Town did what it always does… puts on one heck of a perfect show!” Areas for Improvement/Adjustment: • Chain-link fencing not securely attached to public restroom building and Rec. Center creating gaps and opportunity for attendees to bypass bag check. • Chain-link fencing on Lake Street was extended to the north to allow “more runway” for bag check, ingress, etc. This change did not yield improved results. • Rent additional golf carts for staff to timely complete setup and tear down tasks. • Close and secure “Fit Court” for safety, damage, and risk concerns. • Location of entertainment / art activations on the south side of the Rec. Center west parking was not ideal. • Silent Disco was not as engaging as staff had hoped. • Better communication with SUP CO and/or Rec. Department about closure of lake and SUP CO operations, and mechanism / equipment used to close lake. • Better communications and signage about closing the fishing pier and boat dock. • Provide laptop at VIP check in table to streamline check in process. • Continue to fine tune routine / consistent breaks for staff positioned in roles where needed at all times, such as clicking attendees at gates, roadways, and check in. • Additional ADA parking is needed; approximately 50+ spaces were needed and only 23 were secured / identified. • Additional communication about location of ADA parking and on-site signage for ADA parking. • Secure a battery charging station at check in; even though extra fully charged batteries were supplied, we still ran out. • Consider creating the large event venue map in house instead of outsourcing to Eagle County GIS. Page 3 Production & Talent: • Kaleidoscope Production provided timely, high-quality, professional, and safe stage production and artist production advance. Production enhancements included two (2) video walls and uplighting of trees surrounding the park. • On-site talent needs increased significantly; consider hiring a third-party vendor to facilitate on-site artist hospitality and relations. • Post event cleaning in artist green rooms was significant. • Utilizing Town staff supported by volunteers for pre-event preparation of artist green rooms works well. • Secure event posters to place in green rooms for talent to sign. • Western Enterprises provided a seamless, well-executed, safe, and professionally choregraphed fireworks display. • Request for Proposal (“RFP”) for Pyrotechnic Design and Production was released August 8th with a deadline of August 25th. Proposal review took place on August 31st and contract awarded later this fall subject to budget appropriation. Security, Medical, & Emergency Response: • Re-write of planning document, thorough review by and involvement of Avon PD and external emergency agencies refreshed everyone’s memories on hosting over 20,000 in a 5-hour span of time and was time well spent. • Minimal security breach or medical incidents. • Inviting Avon PD to present during the “All Staff Meeting” was immensely helpful and provided a level of comfort for those staff not typically in a large event environment. • Meridian Vehicle Barriers worked well and will continue to be used in future years, if available, and is safer more appealing solution to large vehicles. • Continue to fine-tune and educate security personnel and staff about (1) the use of and (2) checking for the proper credentials to access secured areas (back of house, stage, VIP, green rooms, etc.). Sanitation & Resource Recovery: • Restrooms: o Increase in the number of ADA and standard portable restrooms. This year there were 80 total units/75 standard/5 ADA/10 hand washing stations. On the north side of the main athletic field bank of 15/1 ADA were over capacity and overflowed On the north side of the park bank of 30/3 ADA were at 60% capacity Lake Street south bank of 15/2 were at 90% capacity Lake Street north / bus stop bank of 8 were at 85% capacity Vendors bank of 4 were at 10-15% capacity; grey water tanks at 95% capacity Sport Courts and Pyro Team bank of 2 were at 35% capacity Transit Center bank of 1 for transit drivers remained locked and therefore was not used. VIP Trailer was at 75% capacity o Consider increasing order and/or distributing differently based on capacity reporting. o Considering adding portable restrooms at the Transit Center for egress. o The addition of wayfinding “Restrooms” flutter flags assisted guests in locating facilities. o Public was upset they could not use the VIP restrooms trailer. • Trash , Recycling & Composting: o Large amounts of trash were generated and left on the ground in all areas of the park. o Consider additional and/or larger trash and recycle containers specifically on the north side of the park. Public Operations and Walking Mountains had difficulty in keeping up with the volume during the event. o Highlight and drive awareness to our sustainability messaging and consider adding language encouraging public “to help keep the park beautiful…pick up your trash”. o Walking Mountains was contracted to our “Green Team” and provided pre-event food vendor compliance, Zero Hero station set up, management, tear down, sorting and reporting of all product streams and they did an amazing job! o The diversion rate was 80.92% representing an increase of 14.89% over last year. Compost = 1,603.12 lbs. Recycling = 1,265.98 lbs. Landfill = 676.42 Total Weight = 3,545.52 / Diverted Weight 2,869.10 o Requesting Walking Mountains increase the number of stations and personnel on the north side and in the main venue worked well. There were 22 total stations managed by 19 personnel. o The Town providing wheelbarrows to their team for set up worked well however, due to the volume become too heavy to use post-event to haul trash, recycle and compost. The Town providing a golf cart to this team post-event would be helpful, they are on-site sorting until well after midnight. Page 4 o The addition of grey water disposal tanks at the four main entry gates worked well for guest to dump liquids prior to entering the venue as part of our alcohol management plan. o Consider purchasing additional weights and/or stakes to secure then number of stations as we were short this year and stations were blowing over. Therefore, these stations covered the trash/recycle cans on the north side of the park which exasperated the overflow / volume experience in this location. Marketing, Promotions & Communications: • The marketing and advertising plan dollar spend was minimal, but it yielded great results. Tactics included were Avon.org and Discoveravon.org event landing pages, community calendars (i.e., visitvailvalley.com and vaildaily.com), print advertising, digital promotions, press release, Avon Road banners, social media, radio spots, Last DJ, DJ mentions, bus driver talking points, Avon Road digital sign, and posters. o Print Campaign Six ¼ page ads in Vail Daily and Summit Daily on 7/01, 7/02 and 7/03 o Digital / Programmatic Campaigns Bands in Town = Two (2) email campaigns to 10,000 email addresses with a total of 7,179 opens and an average open rate of 71.79%. Vaildaily.com = 15,309 impressions /.33% CTR (click through rate) Summitdaily.com = 15,118 impressions / .08% CTR Programmatic Display Ads = 9,489 impressions / .13% CTR Facebook Device ID = 5,921 impressions / .13% CTR o Social Media 12 Dedicated Discover Avon Instagram and Facebook Posts = 16,488 Reach Facebook Event = 300 Responded o Radio Spots on KZYR/KKVM 6/20–7/03 150+ spots 100 DJ mentions 60-minute Last DJ slot on June 30th o Press Releases through Civic Plus subscribers = 585 Band announce sent on January 13 and April 3 Event centric sent on June 20 o Avon Road Light Pole Banners = 40 total, double panel installation 5/29 – 7/05 o Avon.org event page visits = 2,200 o Discoveravon.org event page visits = 992 o Electronic Newsletter = 2,108 recipients, with a total of 1,056 opens with an open rate of 50% o Posters = 100 posters distributed in Avon and Edwards communities. Transportation & Parking: • Re-writing of and collaboration on the Transportation & Parking Plan was useful and a good exercise resulting in exceptionally smooth experience for guest and bus drivers. o Public Operations personnel on W. Benchmark Road / Avon Station kept traffic moving and were efficient. o Avon Transit Special Event Shuttle reporting shows a 1,056 total ridership representing a 40.61% increase in overall ridership over last year (no boom scenario). o Expanded Avon Transit Special Event Shuttle to the Wildridge community was added just a few days prior to the event and worked well: approximately 100 total riders. o Transit operated 5 full-time buses (35 or 40 ft. buses) and 3 additional egress buses, which was sufficient. o The ridership for Town Routes (red, blue, and night rider) was 1,029 which is 44% higher than the June average of 716 . o Addition of “leave at your own risk” bicycle parking on Mikaela Way worked well. Continue to research a non- profit/sponsor partner who can operate a “bike valet” to fund raise. o Guests indicated that clarity and increased communications / marketing about pick up and drop off locations would be helpful. o Public Operations utilized the Sheraton pull off on W. Beaver Creek Blvd for cars wanting to drop off and worked well. o No complaints were received about the removal of VIP parking at the Rec. Center north lot. This lot was used instead for vendors and ADA. o More ADA parking is needed with 50+ cars and only 23 allotted for ADA. Removing the extended chain-link on north Lake Street will open more ADA parking but it is likely not enough. o Vendors did not fill the parking stalls on W. Benchmark Road or Town Hall, consider other uses for these lots. o The Boy Scouts were permitted to use the FirstBank parking lot for fundraising. o The addition of two staff and signage at Avon Transit to assist guests getting on the correct bus was extremely helpful. Page 5 Operations & Logistics: • Power: o Ordered two additional turtle boxes (power) for entertainment activities and generator for north bar from Wagner. Will need these in 2024 and should identify (1) what is our max vendor capacity and (2) power capacity. o Events and Buildings teams met to go over which vendors had power needs, type of plugs, number of amps, number of cable runs, etc. and were able to locate and provide power to vendors accurately. o Provide vendors a “hard stop” time to stop service (selling) and for turning off power to prevent vendors continuing to sell while tear down is taking place and delaying venue closure. • Fencing: o Temporary fences were quite easy to move on those locations where they abutted buildings and structures. This is a reminder for staff to double-check these and consider security positions in these locations. o Fencing company mis-measured linear length of fence panels, stand and weights during site survey resulting in shortages and last-minute fencing installation needs on July 2nd. • Signage: o Consider adding VIP banner or other signage to (1) guests locating VIP (2) discourage public from trying to gain access (3) and use VIP restroom trailer. o The addition of signage at main points of entry Gates A-F and decluttering entrances worked well. o The addition of “Bar” and “Restrooms” flutter flags helped guests locate these areas. o Consider adding more signage for ADA parking and bus pick up /drop locations. • VIP Experience: o Addition of tear-off vouchers for VIP access and food aiding in tracking entries and food; 227 picked up; 202 collected access vouchers 155 food vouchers. o VIP Trailer was at 75% capacity o Provide laptop at VIP check in table to streamline check in process. o Provide flashlight in the VIP check in table for after dark operations. o Consider adding a banner or other signage to better locate VIP area for guest and to deter public trying to access. • Staffing: o 87 Town staff across all departments worked at the event! This is amazing! o Continue to fine tune the staffing schedule, roles, and responsibilities to ensure fit with skill sets and educate and support staff not typically in an event role. o Two (2) temporary staff were hired through Innovative Team Partners staff helped with coolers, beverages, signage, etc. pre and post event. o Seven (7) temporary staff were hired through Eagle Valley Temps for post event park clean up. o Twelve (12) Town volunteers worked at the event and continue to play a critical role in our events program. o Feeding all those working at the event continues to be an operational struggle with timing of meals offered, ordering, and delivering meals. o The branded fanny pack those who worked received was appreciated and useful on event day. • Bar: o Increased bar sales by 83.57%; from $28,000 last year to $51,400 this year. o Volume / units sold increased by 28%; from 5,713 last year to 7,306 this year. o Selling prices increased slightly this year; domestic and craft beer, seltzers and water increased $2; wine and canned cocktails increased by $3. For context, AvonLIVE! selling prices are $1 lower across all products. o People LOVED the 16 oz. L iquid Death canned water and commented how reasonably priced they were compared to other concerts venues in the region. o Expanding to 40-foot bars was a good decision and bar tenders serviced the guest efficiently with little wait time. o We followed the newest “best practice” in the event industry by not providing a wrist band after ID’s are checked. This created some consumer frustration with getting their ID checked repeatedly. o Consider providing wristbands and weighting against time spent wrist banding vs time spent checking ID’s multiple times. o Utilizing Fleet team to build bars continues to work very well. • Food & Entertainment Vendors: o Increased food vendors by 46%; from 15 last year, to 22 this year. o Some comments from vendors: Page 6 “Thank you so much for having us! It was our first time participating in your event and we had a wonderful experience! Everything went well and we did great sales!” “My numbers were up but the biggest limitation for vendors is definitely serving such high capacity in such a short time…” “Overall, another great event and I appreciate the work you guys put in!” o Addition of alphabetical file folder and extra vendor parking passes at the first check in point worked well for staff and vendors. o Provide vendors a “hard stop” time to stop service (selling) and for turning off power to prevent vendors continuing to sell while tear down is taking place and delaying venue closure. o Avon PD assistance was required to insist vendors stop selling after venue was closed. o Family Zone inflatable features, face painters and balloon sculptors were once again, remarkably busy with long lines. Growth of this activation is constrained by the footprint available. o New - 360 video was well received and super popular. Stats showed it was a successful way of engaging guests on social media. 109 Photos (VIP) / 175 Videos 328 Shares / 1,850 Views 23,399 Reach / 78,309 Impressions o New - Vail Valley Silent Disco was not as successful as we had hoped, and adjustments are needed if we bring this activation back. o New - Heart Intention and Prayer Flag art activation with Pat Milbery was successful with guests engaging and designing all 200 pre-made shapes. Bringing art to events is a great way to bring the community together through art. o Stilt Walkers were not as visible as previous years, and staff reported they were “…in Rec Center for long periods of time..” Consider more oversight of this activation. Attachment E September 6, 2023 ATTACHMENT EPhoto Gallery Salute to the USA 2023 Salute to the USA 2023 Highlight Reel Thank You! 970-748-4065 ddempsey@avon.org TO: Honorable Mayor Amy Phillips and Council Members FROM: Danita Dempsey, CASE Manager RE: Art Projects in Avon DATE: May 1, 2023 SUMMARY: This report provides a written update on the third annual Art Around Avon temporary sculpture installations planned for this spring. There is no action required by Council. BACKGROUND: The Art Around Avon program launched in 2021 with nine (9) locations and sculptures. The Art Around Avon program is a mechanism for bringing art to Avon through temporary installations which are renewed/rotated out each year with minimal investment from the Town. In 2022, the Town entered into multi-year license agreements with (1) Hoffman Commercial Properties/Arts of the Valley and (2) Avon Town Square Commercial Condominium Association to license a total of nineteen additional art pedestals with zero license fees. There are thirteen (13) art pedestals through the agreement with Hoffman Commercial Properties/Art of the Valley located in Avon’s “eastern core” and six (6) through the agreement with Avon Town Square Commercial Condominium Association located on W. Benchmark Road. With the addition of these two (2) licenses agreements plus Avon’s original nine (9) locations, the annual Art Around Avon Program grew to include up to twenty-six (26) locations for temporary sculpture installations. Last year Staff was successful in filling nineteen (19) of the twenty-six (26)locations with temporary sculptures. This past winter, Staff work included Artist Call Out/Request For Proposals (RFP) for the third annual Art Around Avon program. To allow the community more time to view and enjoy the Art Around Avon program, and with Council approval, the program was extended to a two-year program instead of one-year program. Therefore, each sculpture installed this spring will remain on exhibit through May 29, 2025. Furthermore, to highlight the keystone location at roundabout four on Avon Road, which is an expansive space, Staff released two (2) separate and distinct RFP’s. Art Around Avon: The Art Around Avon RFP, provided as ATTACHMENT A, requested sculptures for up to twenty-five (25) locations located in the Town core, excluding roundabout number four on Avon Road. 1. Overview: The Art Around Avon is a program with the goal of selecting up to twenty-five (25) visual art pieces for installation in pre-determined outdoor spaces in early June 2023. Selected artists will be engaged by the Town and paid a $900 stipend. The selected artist’s work will be on exhibition in an outdoor location for up to twenty-four (24) months during which time the artist may make the work available for sale. 2.The Call for Artist / RFP was released through CAFÉ, an on-line artist application, selection, and jury process on December 9, 2022, and closed on March 26, 2023. 3.Staff received thirty-two (32) qualified submissions from twenty (20) artists for the Art Around Avon program. 4.A selected group juried the Art Around Avon submissions through CAFÉ between March 27th and April 18th. 5.The Jury Panel selected eighteen (18) new pieces, retained three (3) pieces for another two years, and twelve (12) different artists. ATTACHMENT F 970-748-4065 ddempsey@avon.org 6. Jury Panel: A list of the individuals on the Jury Panel; and a short bio on those who are not employed by the Town or on the CASE Committee, is provided below. a. Andrew Pranger – Past President Vail Valley Art Guild: “…over 15 years of arts education and experience including studying at The Centre for the Arts in Richmond, Virginia, Fine Art Painting at the University of Brighton in England (BA Hons), and a Master of Arts Leadership and Cultural Management at Colorado State University. I have been the President of the Vail Valley Art Guild since December 2017, currently sit on the ECSD Gifted Arts Student Selection Panel, and regularly show my work at galleries across the US and Europe." b. Tara Novak – Vail Valley Art Guild: Mountain girl, artist, entrepreneur, and Vail Valley resident for over 25 years. Tara founded the art cooperative ARTSPaCE workshop+gallery in 2014. This space is Tara’s home studio, while also continuing to grow as a thriving hub for local artists and community collaboration. In 2019 Tara received the Town of Eagle’s “Community Impact Award” for her vitality building efforts creating the EagleARTS ARTWalk event in Historic Downtown Eagle. In 2020 and 2021, Tara was awarded public art projects in the Vail Valley – decoratively painting six benches in Avon and a utility box in Riverwalk in Edwards as part of a community vitality installation. c. Emily King – Exhibit Manager and Associate Curator for the Arvada Center for the Arts and Humanities where she manages three art galleries totaling over 10,000 square feet and a large sculpture field featuring a rotating selection of 20+ large outdoor artworks. In addition to her career as a museum professional, Emily is an artist living and working in the Denver Metro area. d. Ruth Stanley – CASE Committee and Avon Town Council Member e. Calyn Rieger – CASE Committee Member f. Danielle McNair – CASE Committee Member g. Pedro Campos – CASE Committee Member h. Patty McKenny - Deputy Town Manager i. Danita Dempsey – CASE Manager j. Chelsea Van Winkle – Special Events Coordinator Art Around Avon Town Center Location: The Town Center RFP, provided as ATTACHMENT B, was specifically designed to attract sculptures that were more substantial and could fill the expansive space. The RFP included (1) a higher stipend ($2,000) paid to the selected artist and (2) additional size parameters for the proposed work. 1. Overview: The Town Center location is the crowned jewel of the Art Around Avon program. This location is of high significance and priority, an expansive space, centered location on Avon’s main thoroughfare, and has mountain vistas as a backdrop, will demand a prominent work with the ability to be seen by pedestrians from across Avon Road. The proposed work for this location must be a minimum of 12’ tall and a maximum of 20’ tall, be of substantial girth/circumference and fit on a concrete circular pedestal measuring 13’ in diameter. 2. The Call for Artist / RFP was released through CAFÉ, an on-line artist application, selection, and jury process on December 9, 2022, and closed on March 26, 2023. 970-748-4065 ddempsey@avon.org 3. Staff received twelve (12) submissions for the Town Center Location of which only three (3) were qualified based on the size requirements listed above. 4. Due to the limited number of qualified submissions for the Art Around Avon Town Center Location the Jury Panel elected to re-install the Town owned bronze sculpture, Checkmate at roundabout four and install a cheerful new piece titled When It’s All Over Have I Done Enough in Possibilities Plaza. 5. Jury Panel: The following Town Staff juried the Town Center Location submissions: a. Eric Heil b. Patty McKenny c. Ineke de Jong d. Danita Dempsey e. Chelsea Van Winkle The Art Around Avon program installations will be presented to the community through the year-round digital map available on the Town’s website, and a printed walking map which will be available in the coming months. The Jury Panels final selections and locations are provided in ATTACHMENT C. FINANCIAL CONSIDERATIONS: The 2023 Adopted Budget includes $39,267 for the Art Around Avon Program and includes all artist stipends for one-year, CAFÉ fee’s, installation costs, creative development fees, printing, and promotional materials. All steel for the base plates and plaque stations were purchased last year. The Fleet Department welds the steel bases to the art pedestals, creates plaque stations and installs both. This is an extremely exciting time! The Jury Panelists, CASE Committee and I are thrilled that Avon continues to support programs which further identify Avon as an “art community.” I will be providing updates to Town Council along the way. Thank you, Danita ATTACHMENTS: Attachment A – RFP Call for Artists Art Around Avon Program Attachment B – RFP Call for Artists Art Around Avon Town Center Location Attachment C – Final Jury Panel Selections and Locations Artist Call Out / Request for Proposal Art Around Avon Project 2023 Page 1 of 3 CALL FOR SCULPTURE ARTISTS / REQUEST FOR PROPOSAL TOWN OF AVON ART AROUND AVON PROGRAM for 2023 - 2025 The Town of Avon, Colorado, (“Town”) requests proposals from multiple artists for the Art Around Avon Program to promote the display of visual art throughout the Town of Avon community for the benefit of residents and visitors. This is a project of the Avon Town Council and the Cultural, Arts & Special Events (“CASE”) Committee. The enhancement of public places by integrating the creative work of artists improves the pedestrian experience and promotes vibrancy, creativity, and livelihood in the community. The presence of and access to public art enlivens public areas and their grounds and makes them more welcoming. It creates a deeper interaction with the places where we live, work, and visit. Public art illuminates the diversity and history of a community, and points to its aspirations for the future. Overview: The Art Around Avon is a program with the goal of selecting up to twenty-five (25) visual art pieces for installation in pre-determined outdoor spaces in early June 2023. Selected artists will be engaged by the Town and paid a $900 stipend. The selected artist’s work will be on exhibition in an outdoor location for up to twenty-four (24) months during which time the artist may make the work available for sale. The Town shall produce and distribute materials regarding the work for marketing purposes, including photographs of the work for publicity or study. The Town shall retain 20% of the gross sale price of the selected artist work on exhibition in the Town through the Art Around Avon program. If an artist’s work is sold during the exhibition period, the work shall be removed after the decommission date. Project Intent: To further establish the Art Around Avon Program to become a well-known, two-year exhibition showcasing outdoor sculptures in visible places around the Town. Project Budget: Selected artists shall be paid a $900 stipend per piece of work. The artist shall perform all services and furnish all supplies, material, and equipment as necessary for the design, execution and fabrication of the work including transportation of the work to and from the installation site. Site Description: Various visible outdoor locations in highly trafficked areas in the Town along main roadways, Main Street Mall, Nottingham Park, and playgrounds. The ground level base or platform, and/or raised pedestal for the work is provided by the Town and will be either reinforced concrete or cut stone with or without a steel plate; and, based off location of the installation. Installation & Decommission: The Town is not responsible for assembling or disassembling the work on- site during installation or decommission. The Town will provide traffic control, assist in maneuvering and anchoring the work to the base or platform. Attachment A provides the type of material for the base/platform, pedestal, etc., space size, size restrictions and/or requirements for work, and photos or links to photos. ATTACHMENT A Artist Call Out / Request for Proposal Art Around Avon Project 2023 Page 2 of 3 Eligibility: 1. The Request for Proposals is open to all artists and artist teams residing and working in Colorado. 2. All applicants must be 18 years of age or older and have all necessary documentation and permits to work in the United States at the time of submittal. 3. Applicants must be able to complete and transport work on June 8th, 2023. 4. Applicants must be able to pick up work May 29th, 2025. 5. Applicants must provide a statement regarding any conflicts of interest and listing of any litigation involving the artist in the past five (5) years and lawsuit dismissal and/or termination outcomes. Requirements of Work: 1. Safe for pedestrians. 2. Of appropriate scale for street display. 3. Able to withstand high winds and/or substantial temperature changes. 4. Easy to maintain in an outdoor mountain environment. 5. Freestanding but attachable to a steel mounting plate or reinforced concrete pedestal (provided by the Town) for exhibit purposes. Application & Selection Process: The Town uses the web-based service, CallforEntry.orgTM, also known as CaFETM, to manage artist application and selection processes for the Art Around Avon program. Application shall include: 1. Artist and/or Artist Team Contact: Upload complete and accurate contact information. 2. Proposal: a. Artists may submit up to six (6) applications. One application per proposed piece of work. b. Each application must include a minimum of two (2) and a maximum of five (5) digital images for each piece of work being proposed. c. Project statement describing your approach and intention for the work. d. Special display and installation requirements for each piece of proposed work. 3. References Work: Three (3) relevant project references to include the following for each of the three (3) referenced projects: a. Main contact: Name, Organization, Email and Phone Number. b. Scope and description of project. c. Project location. d. Each piece of reference work must include a minimum of one (1) digital image and maximum of three (3) digital images for each referenced work. e. Reference work imagery must be labeled to clearly identify the imagery as referenced work. If not labeled reference work, it will be considered proposed work. For example: i. Reference Work A Image #1; Reference Work A Image #2; Reference Work A Image #3. ii. Reference Work B Image #1, Reference Work B Image #2, etc. Artist Call Out / Request for Proposal Art Around Avon Project 2023 Page 3 of 3 4. All selected artists must execute a copy of the Art Around Avon Agreement – See Attachment B. 5. Anticipated Timeline: • Artist Call for entry: December 9, 2022 • Deadline for entry: March 26, 2023 • Proposed selection notification: April 27, 2023 • Installation of work: June 8, 2023 • Exhibition period for work: June 9, 2023, through May 29, 2025 • Decommission and removal of work: May 29 through May 30, 2025 • Disposal deadline: June 6, 2025 The Town is not responsible for any expense for the preparation or submittal of the Request for Proposals. The Town has no obligation to select or use the services of any consultant submitting a Request for Proposals. The Town retains all rights to solicit and enter into agreements with consultants for services or projects deemed necessary by the Town. Any questions may be directed to Danita Dempsey at ddempsey@avon.org, (970) 748-4065. Artist Call Out / Request for Proposal Town Center Location Art Around Avon Project 2023 Page 1 of 3 CALL FOR SCULPTURE ARTISTS / REQUEST FOR PROPOSAL TOWN OF AVON TOWN CENTER LOCATION ART AROUND AVON PROGRAM for 2023 - 2025 The Town of Avon, Colorado, (“Town”) requests proposals from multiple artists for the Art Around Avon Program to promote the display of visual art throughout the Town of Avon community for the benefit of residents and visitors. This is a project of the Avon Town Council and the Cultural, Arts & Special Events (“CASE”) Committee. The enhancement of public places by integrating the creative work of artists improves the pedestrian experience and promotes vibrancy, creativity, and livelihood in the community. The presence of and access to public art enlivens public areas and their grounds and makes them more welcoming. It creates a deeper interaction with the places where we live, work, and visit. Public art illuminates the diversity and history of a community, and points to its aspirations for the future. Overview: The Town Center location is the crowned jewel of the Art Around Avon program. This location is of high significance and priority, an expansive space, centered location on Avon’s main thoroughfare, and has mountain vistas as a backdrop, will demand a prominent work with the ability to be seen by pedestrians from across Avon Road. The proposed work for this location must be a minimum of 12’ tall and a maximum of 20’ tall, be of substantial girth/circumference and fit on a concrete circular pedestal measuring 13’ in diameter. The selected artist for the Town Center location will be engaged by the Town and paid a $2,000 stipend. The selected artist’s work will be on exhibition in an outdoor location for up to twenty-four (24) months during which time the artist may make the work available for sale. The Town shall produce and distribute materials regarding the work for marketing purposes, including photographs of the work for publicity or study. The Town shall retain 20% of the gross sale price of the selected artist work on exhibition in the Town through the Art Around Avon program. If an artist’s work is sold during the exhibition period, the work shall be removed after the decommission date. The Town Center location is part of the overall Art Around Avon program which includes up to twenty-six (26) total visual art pieces for installation in pre-determined outdoor spaces in early June 2023. Project Intent: To further establish the Art Around Avon Program to become a well-known, two-year exhibition showcasing outdoor sculptures in visible places around the Town. Project Budget: Selected artist shall be paid a $2,000 stipend. The artist shall perform all services and furnish all supplies, material, and equipment as necessary for the design, execution and fabrication of the work including transportation of the work to and from the installation site. Site Description: The easternly oriented picture below shows the 13’ in diameter reinforced circular pedestal with a large bronze sculpture (no longer in this location) and includes the circular rock wall surrounding the circular pedestal. The Town Center location is on Avon’s main thoroughfare, Avon Road, which contains five (5) roundabouts. The selected work placement and Town Center location is roundabout number four. There are also three flag poles in this roundabout which display the United States, Colorado State, and Town of Avon flags. ATTACHMENT B Artist Call Out / Request for Proposal Town Center Location Art Around Avon Project 2023 Page 2 of 3 Installation & Decommission: The Town is not responsible for assembling or disassembling the work on- site during installation or decommission. The Town will provide traffic control and assist in maneuvering the piece to the pedestal and anchoring the work to the base or platform. Eligibility: 1. The Request for Proposals is open to all artists and artist teams residing and working in Colorado. 2. All applicants must be 18 years of age or older and have all necessary documentation and permits to work in the United States at the time of submittal. 3. Applicants must be able to complete and transport work on June 8th, 2023. 4. Applicants must be able to pick up work May 29th, 2025. 5. Applicants must provide a statement regarding any conflicts of interest and listing of any litigation involving the artist in the past five (5) years and lawsuit dismissal and/or termination outcomes. Requirements of Work: 1. Of appropriate scale. 2. Able to withstand high winds and/or substantial temperature changes. 3. Easy to maintain in an outdoor mountain environment. 4. Freestanding but attachable to a reinforced concrete pedestal (provided by the Town) for exhibition purposes. Artist Call Out / Request for Proposal Town Center Location Art Around Avon Project 2023 Page 3 of 3 Application & Selection Process: The Town uses the web-based service, CallforEntry.orgTM, also known as CaFETM, to manage artist application and selection processes for the Art Around Avon program. Application shall include: 1. Artist and/or Artist Team Contact: Upload complete and accurate contact information. 2. Proposal: a. Artists may submit up to six (6) proposed pieces of work. b. Each proposed piece must include a minimum of two (2) and a maximum of five (5) digital images. c. Project statement describing your approach and intention for the work. d. Special display and installation requirements for each piece of proposed work. 3. References Work: Three (3) relevant project references to include the following for each of the three (3) referenced projects: a. Main contact: Name, Organization, Email and Phone Number. b. Scope and description of project. c. Project location. d. Each piece of reference work must include a minimum of one (1) digital image and maximum of three (3) digital images for each referenced work. e. Reference work imagery must be labeled to clearly identify the imagery as referenced work. If not labeled reference work, it will be considered proposed work. For example: i. Reference Work A Image #1; Reference Work A Image #2; Reference Work A Image #3. ii. Reference Work B Image #1, Reference Work B Image #2, etc. 4. All selected artists must execute a copy of the Art Around Avon Agreement – See Attachment A. 5. Anticipated Timeline: • Artist Call for entry: December 9, 2022 • Deadline for entry: March 26, 2023 • Proposed selection notification: April 27, 2023 • Installation of work: June 8, 2023 • Exhibition period for work: June 9, 2023, through May 29, 2025 • Decommission and removal of work: May 29 through May 30, 2025 • Disposal deadline: June 6, 2025 The Town is not responsible for any expense for the preparation or submittal of the Request for Proposals. The Town has no obligation to select or use the services of any consultant submitting a Request for Proposals. The Town retains all rights to solicit and enter into agreements with consultants for services or projects deemed necessary by the Town. Any questions may be directed to Danita Dempsey at ddempsey@avon.org, (970) 748-4065. Art Around Avon | Site Descriptions April 18, 2023 Art Around Avon Site Descriptions with Proposed Art April 18, 2023 Danita Dempsey | Cultural, Arts & Special Events Manager ATTACHMENT C Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Good Morning Sunshine 15' x 3.5' x 7’ Art Around Avon Town Center Location Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 1 Avon Road -Center of Round- About (RAB) #4 Checkmate Bronze 103” x 91” x 134”N/A 13' Diameter Reinforced concrete circular pedestal Checkmate Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: WingOne 6’ x 2’ x 3” Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 2 Avon Road -RAB #3 SW Corner Ambiguous Family Reclaimed truck hoods, steel 84” x 36” x 36” 35" D, 37" W 12" Tall Cut stone pedestal w/ steel plate set on brick pavers Ambiguous Family Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Effloresce 50" x 55" x 55" Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 3 Avon Road -RAB #3B NW Corner Snowy Owl Polymer concrete and steel 80” x 21” x 21”32" D, 41" W 21" Tall Cut stone pedestal w/ steel plate set on reinforced red sandstone Snowy Owl Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Matelassé 4' x 8' x 4' Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 4 Avon Road -RAB #4 SE Corner Raised Platform Mountain Lion Steel 36” x 18” x 106”N/A N/A Reinforced concrete platform Mountain Lion Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Cloud Nine 72" x 14" x 14" Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 5 E. Benchmark Road & Beaver Creek Place / NE Corner Peace & Chaos Stainless steel, automotive paint 84” x 24” x 24”53" D, 47" W 8" Tall Cut stone pedestal w/ steel plate set on brick pavers Peace & Chaos Art Around Avon: Site Descriptions April 18, 2023 Google Map Image This piece will remain on display and is Town owned. Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 6 E. Benchmark Road @ City Market Bus Stop Court Jester Steel, Chromed Powder Coated & High Fire Salt 12’ x 6’ x 6’N/A 12" Tall Cut stone pedestal Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Link 84" x 35" x 25" Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 7 Avon Road -RAB #4 SW Corner Life Aquatics Steel, Bronze, Sandstone 96” x 13” x 8”36" D, 45" W 10" Tall Cut stone pedestal w/ steel plate set on brick pavers Life Aquatics Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Basking 23" x 63" x 44" Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 8 E. Benchmark Road / Bus Stop Fear and Love Steel, 2-part automotive paint 72” x 36” x 36”64" D, 51" W 10" Tall Cut stone pedestal w/ steel plate set on brick pavers Fear and Love Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Resilience 80" x 18" x 9" Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 9 Avon Road -RAB #4 NE Corner Let’s Play Steel, high fire salt 6’ x 36” x 36”37" D, 50" W 14" Tall Cut stone pedestal w/ steel plate set on brick pavers Let’s Play Art Around Avon: Site Descriptions April 18, 2023 #11 W. Benchmark Road Google Map Image #12 W. Benchmark Road Google Map Image #10 W. Benchmark Road Google Map Image #13 W. Benchmark Road Google Map Image Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 10 W. Benchmark Rd. East End A - Slifer Smith Frampton Building EMPTY N/A 40" Diameter, 26" Tall Circular concrete pedestal 11 W. Benchmark Rd. East End B - Slifer Smith Frampton Building N/A 40" Diameter, 26" Tall Circular concrete pedestal 12 W. Benchmark Rd. West End A - Slifer Smith Frampton Building N/A 40" Diameter, 26" Tall Circular concrete pedestal 13 W. Benchmark Rd. West End B - Slifer Smith Frampton Building N/A 40" Diameter, 26" Tall Circular concrete pedestal **Pedestals Remain Empty** Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Ancestral Totem 106" x 10" x 8" Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 14 Junction North -E. Beaver Creek Blvd.My Mental Garden Steel 96” x 12” x 12”N/A 40" Diameter Cut stone My Mental Garden Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently Empty Bird in all of us Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 15 Junction West -E. Beaver Creek Blvd Bird in all of us Bronze 6’ x 24” x 24”N/A 36" D X 32" W; 34" Tall Square stone veneer pedestal w/ neutral sandstone top Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Blackbird 72" x 24" x 24" Say Cheese Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 16 Junction Parking Lot -E. Benchmark Rd.Say Cheese Steel, foam, fiberglass, paint 72” x 18” x 6”N/A 60" Diameter; 42" Tall Circular stone veneer pedestal w/ red sandstone top Art Around Avon: Site Descriptions April 18, 2023 Google Map Image This piece will remain on display: Wind Sprite Art Around Avon Program Location # |Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 17 Christie Sports West -Parking Lot Wind Sprite Stainless steel and mild steel 15' x 5' x 4.8'N/A 60" Diameter; 42" Tall Circular stone veneer pedestal w/ red sandstone top Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display Storming West 49" x 14" x 10" Oyster Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 18 The Annex Parking Lot -E. Benchmark Rd.Oyster Stainless steel, steel, copper 33” x 24” x 12” N/A 35" D x 35" W; 32" Tall Square stone veneer pedestal w/ neutral sandstone top Art Around Avon: Site Descriptions April 18, 2023 Google Map Image This piece will remain on display and transition to a new location: Petite Couleur 96” x 48” x 36” Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 19 Christie Sports East -E. Benchmark Rd.Songs of Joy Steel and enamel 68” x 60” x 60”N/A 60" Diameter; 42" Tall Circular stone veneer pedestal w/ red sandstone top Songs of Joy Art Around Avon: Site Descriptions April 18, 2023 Google Map Image This piece will remain on display and transition to a new location: Eternal Echoes 96" x 15" x 8" Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 20 The Annex Parking Lot -E. Benchmark Rd./ Beaver Creek Place Liberation Bronze with patina 108” x 30” x 30”N/A 40" Diameter Square ground level concrete slab Liberation Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 21 Chapel Square Parking Lot - Center Dancing Aspens Mild steel, powder coat, enamel 14’ x 10’ x 10’N/A 111" D x 111" W; 42" Tall Square stone veneer pedestal w/ red sandstone top Currently on Display: Balance of Power 174" x 46" x 60" Dancing Aspens Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently Empty Majesty Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 22 Chapel Square Parking Lot / Urgent Care Majesty Steel, high fire salt 80” x 14” x 12”N/A 48" Diameter; 42" Tall Circular stone veneer pedestal w/ red sandstone top Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Waterspout 65" x 29" x 24" Art Around Avon Program Location # Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 23 Chapel Square Sidewalk / Nozawa Whispers of Spring Steel and aluminum 96” x 18” x 8”N/A 55" Diameter; 26" Tall Circular stone veneer pedestal w/ red sandstone top Whispers of Spring Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display: Parts 80" x 36" x 30" Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 24 Chapel Square Sidewalk / Fiesta's Dragonfly Steel and marble 48” X 36” x 36”50" Diameter 52" Diameter; 40" Tall Circular stone veneer pedestal w/ red sandstone top Dragonfly Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Currently on Display Feather 79" x 19" x 36" Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 25 Chapel Square Sidewalk / CoHabit Spine II Steel 84” x 36” x 20”25" x 30" x 29" x 28"40" Diameter Cut stone Spine II Art Around Avon: Site Descriptions April 18, 2023 Google Map Image New location previously occupied by Knox Galleries piece Scratching an Itch Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 26 Possibilities Plaza Petite Couleur N/A 96” x 48” x 46”N/A 54" Diameter Reinforced concrete Petite Couleur Art Around Avon: Site Descriptions April 18, 2023 Google Map Image New location prepared for art during West Nottingham Park Improvements Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 27 Avon Elementary School / Lower Field Entry Eternal Echoes Steel and enamel 96” x 15” x 8”TBD TBD Cut stone Eternal Echoes Art Around Avon: Site Descriptions April 18, 2023 Google Map Image Art Around Avon Program Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material 28 Possibilities Plaza When It’s All Over Have I Done Enough Steel, powder coat 15.6’ x 5’ x 5’TBD TBD Reinforced concrete circular pedestal When It’s All Over Have I Done EnoughCheckmate