CASE Committee Packet Materials 5.18.23
970-748-4065 ddempsey@avon.org
TO: CASE Committee FROM: Danita Dempsey, CASE Manager
RE: Staff Update
DATE: May 11, 2023
SUMMARY: This report provides a status update on the (1) 2023 Budget Amendment, (2) Art Around Avon
program, (3) Post Event Brief on Fireworks in Avon, Egg Hunt, and Ultimate Après Avon, and (4) 2023
Special Events Calendar. Furthermore, the voting members of the CASE Committee will vote on the Chair
and Co-Chair during this meeting and details are provided further in this report.
STAFF UPDATE:
1. 2023 Budget Amendment April 25th: Net increase of $4,499 for the Town Clean Up to add the
Sustainability Fair component. The $4,499 includes but is not limited to creative services, advertising and
promotions, and food and beverage. Additionally, the E-Waste costs of services will be expensed to the
Bag Fund and approximately $5,000.
Furthermore, $20,361.80 of the $22,237 in savings from the Winter Fireworks event was redistributed to
other line items. And $20,000 of the contingency was reallocated to AvonLIVE! talent acquisition leaving
$30,000 remaining in contingency. Table 1 below shows the event-by-event Approved Amendment 2023
Budget Expense:
Moreover, a summary of the anticipated number of event days, overall budgeted net expense and each
individual event budget is provided below. The Special Events Summary provides a detail on each event
and is provided as ATTACHMENT A.
2023 APPROVED BUDGET1: 5/25/2023
Winter Fireworks 68,538.00$
Egg Hunt 15,275.00$
Town Clean Up 5,385.00$
Avon Live 255,724.92$
SunsetLIVE!23,910.00$
Salute to the USA 296,156.25$
Lakeside Cinema 20,731.31$
Paddle Battles 13,590.66$
SUP Race 2,639.00$
Community Picnic 20,909.35$
Summer's End 20,175.70$
Third-Party 135,000.00$
TOTAL:969,129.36$
Total By Event
Table 1
970-748-4065 ddempsey@avon.org
Special Event | Art Installation Expense: $878,335
Gross Revenue Projections: $84,743
NET Expense: $793,592
Total Projected Days Activated: 118
Total Projected Staff Interactions: 81
Town Produced Events/Series: 11
Town Produced Event Days: 43
Town Operated Concession Days: 13
Third Party Funded Producers: 9
Third Party Funded Produced Event Days: 13
Non-Funded Special Event and Field Permits:10
Non-Funded Special and Field Event Days: 46
Private Pavilion Rentals: 9
Private Rental Days: 15
2. Art Around Avon – The Jury Panel selected eighteen (18) new pieces, retained three (3) pieces
for another two years, and twelve (12) different artists. Also, Checkmate currently located in Possibilities
Plaza will be relocated to the center of roundabout four and a new piece will be on exhibit in Possibilities
Plaza. The Art Around Avon Staff Report to Town Council is provided as ATTACHMENT B.
3. Fireworks in Avon: The event was held on Saturday, January 14th between 5:30 and 7:30 p.m.
and attracted approximately 1,500 guests. The total event budget was $88,900 and total spend was
approximately $68,538. As stated above, the savings was redistributed. The Post Event Brief is provided
as ATTACHMENT C.
4. Avon’s Egg Hunt: The event was held on Saturday, April 8th between 10:00 a.m. and 12:00 p.m.
and attracted approximately 1,500 guests. Total event budget was $15,575 and total spend was
approximately $12,810.16 for a projected savings of $2,464.84. The Post Event Brief is provided as
ATTACHMENT D.
5. Ultimate Après Avon: The second annual event was produced by Radiate Live Events and held
on Saturday, April 1st between 12:00 p.m. and 6:00 p.m. The Town provided $10,000 in cash funding and
up to $3,150 of in-kind services. The producer provided a written Post Event Brief which is provided as
ATTACHMENT E.
Tickets went on sale mid-January and the pricing by ticket type is provided below. Radiate Live is
comfortable with stating there were approximately 197 (104 less than 2022) tickets sold and an additional
49 (105 less than 2022) were provided to vendors, breweries or otherwise comped.
a. VIP ticket pre-sale = $80
b. VIP ticket day-of = $85 (If not sold out)
c. VIP Designated Driver = $50
970-748-4065 ddempsey@avon.org
d. Unlimited Taster ticket pre-sale = $45 e. Unlimited Taster ticket day-of = $50
6. 2023 Special Event Calendar: Below is an update on adjustments to the Special Events Calendar
since our last review. ATTACHMENT F provides the detailed calendar of events.
a. Town Clean Up + Sustainability Fair – Expanded and moved to Wednesday, May 24th 4:30
to 7:30 p.m.
b. Pride in the Park - Moved to June 3, two weeks earlier.
c. AvonLIVE! (11) – Start time 30 minutes later (5:30 p.m.), large investment in talent, sound,
and lighting, and first show is Battle of the Bands featuring four bands playing 35-minute
sets.
d. Avon Arts Celebration – Two days instead of three and includes alcohol sales.
e. Vail Valley Brew-Au – Moved to Saturday, August 19th which is one week later.
f. XTERRA USA Festival – Moved to August 26th which is one-month earlier.
g. Art Around Avon – Deinstallation dates May 30-31; installation dates June 7-8 (18 new
pieces, 3-remain, move Checkmate to RAB#4)
CURRENT ACTIVITY & PLANNING:
1. CASE Voting for Chairperson and Vice-Chairperson – This is done by nomination of fellow
members of CASE. Only voting members of CASE can be nominated and vote for the Chairperson
and Co-Chairperson. Please email me directly with your nominations for both positions by no later
than Wednesday, May 17th at 5:00 p.m. I will provide a recap of the nominations and the
outcome during the meeting for public record.
2. Colorado Creative Industries Summit – Several Staff, one Town Council person and two CASE
members will be traveling to and attending the CCI Summit in Crested Butte on June 1-2.
Thank you, Danita
ATTACHMENTS:
Attachment A – Special Events Summary
Attachment B- RPT-ART AROUND AVON-MAY1, 2023
Attachment C – Post Event Brief Fireworks in Avon
Attachment D - Post Event Brief Egg Hunt
Attachment E – Post Event Summary Report Ultimate Après Avon
Attachment F – 2023 Special Event Calendar
2023 Special
Events
May 12, 2023
ATTACHMENT A
2023 APPROVED BUDGET1: 5/25/2023
Special Event |Art Installation Expense: $878,335
Gross Revenue Projections: $84,743
NET Expense: $793,592
Total Projected Days Activated: 118
Total Projected Staff Interactions: 81
•One Full Time CASE Manager | One Full Time Special Event Coordinator
•Admin Support from General Government
•22 Volunteers
1 Does not include personnel costs, general operations, travel, meals, memberships, computers, etc.
Town Produced Events/Series: 11
Town Produced Event Days: 43
Town Operated Concession Days: 13
Third Party Funded Producers: 9
Third Party Funded Produced Event Days: 13
Non-Funded Special Event and Field Permits: 10
Non-Funded Special and Field Event Days: 46
Private Pavilion Rentals: 9
Private Rental Days: 15
Kids Activities | Family!
Egg Hunt
Spring Celebration for Families
•Saturday, April 8th
•Budget Expense: $15,275
•Attendance: Approximately 1,500
Town Clean Up & Sustainability Fair
Leveraging Community to Keep Avon Beautiful
•Wednesday, May 24th
•Budget Expense: $6,199
Sustainable Together | Community
SunsetLIVE!
Free Weekly Concert Series on the Terrace
•Sundays May 28th to September 3rd (14)
•Budget Expense: $23,910
Friends | Family!
Community | Gratitude!
AvonLIVE!
Free Weekly Concert Series at the Avon
Performance Pavilion
•Wednesdays June 14th to August 30th (11)
•Budget Expense: $256,410
•Budget Revenue: $28,328| $25,828 in concession | $2,500 in
vendor fees
•Nine(9) Fridays between July 7th and September 1st
•Budget Expense: $20,731
Community | Gratitude!
Lakeside Cinema
Free Outdoor Movie Series
•Sunday, July 3rd
•Budget Expense: $296,156
•Budget Revenue: $46,100
$10,000 in sponsorship | $28,000 in concessions | $8,100 in vendor fees
Salute to the USA
Avon’s Signature Independence Day Extravaganza
Gathering | Celebrating!
•Labor Day Weekend: September 1st –September 4th
•Lakeside Cinema, Paddle Battles, Cardboard Regatta, Extended
SunsetLIVE!, Summer’s End Concert
•Budget Expense: $33,930
•$13,590 (Paddle Battle) plus $20,340 (Concert)
•Revenue: $2,950 | $2,000 in concessions; $950 in vendor fees
Summer’s End
A Long Weekend of Activities to Finish the Season
We Made It!
•Nine (9) Producers | 13 Event Days
•Budget Expense: $135,000 | $85,000 to Producers; $50,000 in
Contingency
•Budget Revenue: $3,000 | $800 Après Avon | $2,200 from Brew-Au
Third Party Funded
Producers
1.Radiate Live Events = Ultimate Après Avon (1)
2.Mountain Pride = Pride in the Park (1)
3.Vail Lacrosse = Vail Valley Lacrosse
Tournament (3)
4.Team Evergreen = Triple Bypass (1)
5.CCM Events = Avon Arts Celebration (2)
6.Vail Valley Foundation = Dancing in the Park (1)
7.Right On Productions = Vail Valley Brew’Au (1)
8.XTERRA Global = USA Championships (1)
9.10th Mountain Mgmt. = Man of the Cliff (2)
•10 events, 10 event days
•Expense: $
•Revenue: $
Art & Culture!
Non-Funded Special Event and Field
Permits (YTD)
•Ten (10) Permits
•Forty-Six (46) Event Days
Non-Funded Events & Private Rentals
1.Berry Creek Middle School Continuation
Ceremony (1)
2.Education Foundation of Eagle County
Teacher Appreciation Night (1)
3.Vail Valley Spring Practice and Games (29)
4.Vail Valley Soccer Tournament (2)
5.Mtn. Youth Yoga (1)
6.SpeakUp ReachOut BBQ (1)
7.Colorado Disc Dogs Championship (1)
8.National Children’s Chorus: A Youth Opera
(3)
9.Eagle Valley Outdoor Movement: Diversify
Whitewater (1)
10.Special Olympics Polar Plunge (1)
•10 events, 10 event days
•Expense: $
•Revenue: $
Avon…Popular Place!
1.Berry Creek Middle School Continuation
Ceremony (1)
2.Education Foundation of Eagle County
Teacher Appreciation Night (1)
3.Graduation Party (1)
4.Wedding Ceremony (1)
5.Breckenridge and Edwards Building Center (1)
6.Eric’s Birthday Bash (1)
7.High Five Media Camp (4)
8.National Children’s Chorus: A Youth Opera (3)
9.Eagle River Watershed Council (1)
10.Wedding Reception(1)
Private Pavilion Rentals (YTD)
•Nine (9) Rentals
•Fifteen (15) Event Days
Art In Avon
•Permanent Installations: Two Sculptures Acquired = Mother’s Pride
and Court Jester of Space
•Temporary Installations: 21 Sculptures
•65-point Art Around Avon digital and printed walking map (pending updates)
•Budget Expense: $39,267
Surprise & Delight!
Thank you!
ddempsey@avon.org
970-748-4065 ddempsey@avon.org
TO: Honorable Mayor Amy Phillips and Council Members FROM: Danita Dempsey, CASE Manager
RE: Art Projects in Avon
DATE: May 1, 2023
SUMMARY: This report provides a written update on the third annual Art Around Avon temporary sculpture
installations planned for this spring. There is no action required by Council.
BACKGROUND: The Art Around Avon program launched in 2021 with nine (9) locations and sculptures.
The Art Around Avon program is a mechanism for bringing art to Avon through temporary installations
which are renewed/rotated out each year with minimal investment from the Town.
In 2022, the Town entered into multi-year license agreements with (1) Hoffman Commercial Properties/Arts
of the Valley and (2) Avon Town Square Commercial Condominium Association to license a total of
nineteen additional art pedestals with zero license fees. There are thirteen (13) art pedestals through the
agreement with Hoffman Commercial Properties/Art of the Valley located in Avon’s “eastern core” and six
(6) through the agreement with Avon Town Square Commercial Condominium Association located on W.
Benchmark Road. With the addition of these two (2) licenses agreements plus Avon’s original nine (9)
locations, the annual Art Around Avon Program grew to include up to twenty-six (26) locations for
temporary sculpture installations. Last year Staff was successful in filling nineteen (19) of the twenty-six
(26)locations with temporary sculptures.
This past winter, Staff work included Artist Call Out/Request For Proposals (RFP) for the third annual Art
Around Avon program. To allow the community more time to view and enjoy the Art Around Avon program,
and with Council approval, the program was extended to a two-year program instead of one-year program.
Therefore, each sculpture installed this spring will remain on exhibit through May 29, 2025. Furthermore, to
highlight the keystone location at roundabout four on Avon Road, which is an expansive space, Staff
released two (2) separate and distinct RFP’s.
Art Around Avon: The Art Around Avon RFP, provided as ATTACHMENT A, requested sculptures for up
to twenty-five (25) locations located in the Town core, excluding roundabout number four on Avon Road.
1. Overview: The Art Around Avon is a program with the goal of selecting up to twenty-five (25) visual
art pieces for installation in pre-determined outdoor spaces in early June 2023. Selected artists will
be engaged by the Town and paid a $900 stipend. The selected artist’s work will be on exhibition in
an outdoor location for up to twenty-four (24) months during which time the artist may make the
work available for sale.
2.The Call for Artist / RFP was released through CAFÉ, an on-line artist application, selection, and
jury process on December 9, 2022, and closed on March 26, 2023.
3.Staff received thirty-two (32) qualified submissions from twenty (20) artists for the Art Around Avon
program.
4.A selected group juried the Art Around Avon submissions through CAFÉ between March 27th and
April 18th.
5.The Jury Panel selected eighteen (18) new pieces, retained three (3) pieces for another two years,
and twelve (12) different artists.
ATTACHMENT B
970-748-4065 ddempsey@avon.org
6. Jury Panel: A list of the individuals on the Jury Panel; and a short bio on those who are not
employed by the Town or on the CASE Committee, is provided below.
a. Andrew Pranger – Past President Vail Valley Art Guild: “…over 15 years of arts education
and experience including studying at The Centre for the Arts in Richmond, Virginia, Fine
Art Painting at the University of Brighton in England (BA Hons), and a Master of Arts
Leadership and Cultural Management at Colorado State University. I have been the
President of the Vail Valley Art Guild since December 2017, currently sit on the ECSD
Gifted Arts Student Selection Panel, and regularly show my work at galleries across the
US and Europe." b. Tara Novak – Vail Valley Art Guild: Mountain girl, artist, entrepreneur, and Vail Valley
resident for over 25 years. Tara founded the art cooperative ARTSPaCE workshop+gallery
in 2014. This space is Tara’s home studio, while also continuing to grow as a thriving hub
for local artists and community collaboration. In 2019 Tara received the Town of Eagle’s
“Community Impact Award” for her vitality building efforts creating the EagleARTS
ARTWalk event in Historic Downtown Eagle. In 2020 and 2021, Tara was awarded public
art projects in the Vail Valley – decoratively painting six benches in Avon and a utility box
in Riverwalk in Edwards as part of a community vitality installation. c. Emily King – Exhibit Manager and Associate Curator for the Arvada Center for the Arts
and Humanities where she manages three art galleries totaling over 10,000 square feet
and a large sculpture field featuring a rotating selection of 20+ large outdoor artworks. In
addition to her career as a museum professional, Emily is an artist living and working in the
Denver Metro area.
d. Ruth Stanley – CASE Committee and Avon Town Council Member
e. Calyn Rieger – CASE Committee Member
f. Danielle McNair – CASE Committee Member g. Pedro Campos – CASE Committee Member
h. Patty McKenny - Deputy Town Manager
i. Danita Dempsey – CASE Manager
j. Chelsea Van Winkle – Special Events Coordinator
Art Around Avon Town Center Location: The Town Center RFP, provided as ATTACHMENT B, was
specifically designed to attract sculptures that were more substantial and could fill the expansive space.
The RFP included (1) a higher stipend ($2,000) paid to the selected artist and (2) additional size
parameters for the proposed work.
1. Overview: The Town Center location is the crowned jewel of the Art Around Avon program. This
location is of high significance and priority, an expansive space, centered location on Avon’s main
thoroughfare, and has mountain vistas as a backdrop, will demand a prominent work with the
ability to be seen by pedestrians from across Avon Road. The proposed work for this location
must be a minimum of 12’ tall and a maximum of 20’ tall, be of substantial girth/circumference and
fit on a concrete circular pedestal measuring 13’ in diameter.
2. The Call for Artist / RFP was released through CAFÉ, an on-line artist application, selection, and
jury process on December 9, 2022, and closed on March 26, 2023.
970-748-4065 ddempsey@avon.org
3. Staff received twelve (12) submissions for the Town Center Location of which only three (3) were
qualified based on the size requirements listed above.
4. Due to the limited number of qualified submissions for the Art Around Avon Town Center Location
the Jury Panel elected to re-install the Town owned bronze sculpture, Checkmate at roundabout
four and install a cheerful new piece titled When It’s All Over Have I Done Enough in Possibilities
Plaza.
5. Jury Panel: The following Town Staff juried the Town Center Location submissions:
a. Eric Heil
b. Patty McKenny c. Ineke de Jong
d. Danita Dempsey
e. Chelsea Van Winkle
The Art Around Avon program installations will be presented to the community through the year-round
digital map available on the Town’s website, and a printed walking map which will be available in the
coming months. The Jury Panels final selections and locations are provided in ATTACHMENT C.
FINANCIAL CONSIDERATIONS: The 2023 Adopted Budget includes $39,267 for the Art Around Avon
Program and includes all artist stipends for one-year, CAFÉ fee’s, installation costs, creative development
fees, printing, and promotional materials. All steel for the base plates and plaque stations were purchased
last year. The Fleet Department welds the steel bases to the art pedestals, creates plaque stations and
installs both.
This is an extremely exciting time! The Jury Panelists, CASE Committee and I are thrilled that Avon
continues to support programs which further identify Avon as an “art community.” I will be providing
updates to Town Council along the way.
Thank you, Danita
ATTACHMENTS:
Attachment A – RFP Call for Artists Art Around Avon Program
Attachment B – RFP Call for Artists Art Around Avon Town Center Location
Attachment C – Final Jury Panel Selections and Locations
Artist Call Out / Request for Proposal
Art Around Avon Project 2023 Page 1 of 3
CALL FOR SCULPTURE ARTISTS / REQUEST FOR PROPOSAL
TOWN OF AVON ART AROUND AVON PROGRAM for 2023 - 2025
The Town of Avon, Colorado, (“Town”) requests proposals from multiple artists for the Art Around Avon
Program to promote the display of visual art throughout the Town of Avon community for the benefit of
residents and visitors. This is a project of the Avon Town Council and the Cultural, Arts & Special Events
(“CASE”) Committee.
The enhancement of public places by integrating the creative work of artists improves the pedestrian
experience and promotes vibrancy, creativity, and livelihood in the community. The presence of and access to
public art enlivens public areas and their grounds and makes them more welcoming. It creates a deeper
interaction with the places where we live, work, and visit. Public art illuminates the diversity and history of a
community, and points to its aspirations for the future.
Overview: The Art Around Avon is a program with the goal of selecting up to twenty-five (25) visual art
pieces for installation in pre-determined outdoor spaces in early June 2023. Selected artists will be engaged
by the Town and paid a $900 stipend. The selected artist’s work will be on exhibition in an outdoor location
for up to twenty-four (24) months during which time the artist may make the work available for sale. The Town
shall produce and distribute materials regarding the work for marketing purposes, including photographs of
the work for publicity or study. The Town shall retain 20% of the gross sale price of the selected artist work
on exhibition in the Town through the Art Around Avon program. If an artist’s work is sold during the
exhibition period, the work shall be removed after the decommission date.
Project Intent: To further establish the Art Around Avon Program to become a well-known, two-year
exhibition showcasing outdoor sculptures in visible places around the Town.
Project Budget: Selected artists shall be paid a $900 stipend per piece of work. The artist shall perform all
services and furnish all supplies, material, and equipment as necessary for the design, execution and
fabrication of the work including transportation of the work to and from the installation site.
Site Description: Various visible outdoor locations in highly trafficked areas in the Town along main
roadways, Main Street Mall, Nottingham Park, and playgrounds.
The ground level base or platform, and/or raised pedestal for the work is provided by the Town and will be
either reinforced concrete or cut stone with or without a steel plate; and, based off location of the installation.
Installation & Decommission: The Town is not responsible for assembling or disassembling the work on-
site during installation or decommission. The Town will provide traffic control, assist in maneuvering and
anchoring the work to the base or platform.
Attachment A provides the type of material for the base/platform, pedestal, etc., space size, size restrictions
and/or requirements for work, and photos or links to photos.
ATTACHMENT A
Artist Call Out / Request for Proposal
Art Around Avon Project 2023 Page 2 of 3
Eligibility:
1. The Request for Proposals is open to all artists and artist teams residing and working in Colorado.
2. All applicants must be 18 years of age or older and have all necessary documentation and permits to
work in the United States at the time of submittal.
3. Applicants must be able to complete and transport work on June 8th, 2023.
4. Applicants must be able to pick up work May 29th, 2025.
5. Applicants must provide a statement regarding any conflicts of interest and listing of any litigation
involving the artist in the past five (5) years and lawsuit dismissal and/or termination outcomes.
Requirements of Work:
1. Safe for pedestrians.
2. Of appropriate scale for street display.
3. Able to withstand high winds and/or substantial temperature changes.
4. Easy to maintain in an outdoor mountain environment.
5. Freestanding but attachable to a steel mounting plate or reinforced concrete pedestal (provided by
the Town) for exhibit purposes.
Application & Selection Process: The Town uses the web-based service, CallforEntry.orgTM, also known
as CaFETM, to manage artist application and selection processes for the Art Around Avon program.
Application shall include:
1. Artist and/or Artist Team Contact: Upload complete and accurate contact information.
2. Proposal:
a. Artists may submit up to six (6) applications. One application per proposed piece of work.
b. Each application must include a minimum of two (2) and a maximum of five (5) digital images
for each piece of work being proposed.
c. Project statement describing your approach and intention for the work.
d. Special display and installation requirements for each piece of proposed work.
3. References Work: Three (3) relevant project references to include the following for each of the three
(3) referenced projects:
a. Main contact: Name, Organization, Email and Phone Number.
b. Scope and description of project.
c. Project location.
d. Each piece of reference work must include a minimum of one (1) digital image and maximum
of three (3) digital images for each referenced work.
e. Reference work imagery must be labeled to clearly identify the imagery as referenced work.
If not labeled reference work, it will be considered proposed work. For example:
i. Reference Work A Image #1; Reference Work A Image #2; Reference Work A
Image #3.
ii. Reference Work B Image #1, Reference Work B Image #2, etc.
Artist Call Out / Request for Proposal
Art Around Avon Project 2023 Page 3 of 3
4. All selected artists must execute a copy of the Art Around Avon Agreement – See Attachment B.
5. Anticipated Timeline:
• Artist Call for entry: December 9, 2022
• Deadline for entry: March 26, 2023
• Proposed selection notification: April 27, 2023
• Installation of work: June 8, 2023
• Exhibition period for work: June 9, 2023, through May 29, 2025
• Decommission and removal of work: May 29 through May 30, 2025
• Disposal deadline: June 6, 2025
The Town is not responsible for any expense for the preparation or submittal of the Request for Proposals.
The Town has no obligation to select or use the services of any consultant submitting a Request for
Proposals. The Town retains all rights to solicit and enter into agreements with consultants for services or
projects deemed necessary by the Town. Any questions may be directed to Danita Dempsey at
ddempsey@avon.org, (970) 748-4065.
Artist Call Out / Request for Proposal
Town Center Location Art Around Avon Project 2023 Page 1 of 3
CALL FOR SCULPTURE ARTISTS / REQUEST FOR PROPOSAL
TOWN OF AVON TOWN CENTER LOCATION
ART AROUND AVON PROGRAM for 2023 - 2025
The Town of Avon, Colorado, (“Town”) requests proposals from multiple artists for the Art Around Avon
Program to promote the display of visual art throughout the Town of Avon community for the benefit of
residents and visitors. This is a project of the Avon Town Council and the Cultural, Arts & Special Events
(“CASE”) Committee.
The enhancement of public places by integrating the creative work of artists improves the pedestrian
experience and promotes vibrancy, creativity, and livelihood in the community. The presence of and access to
public art enlivens public areas and their grounds and makes them more welcoming. It creates a deeper
interaction with the places where we live, work, and visit. Public art illuminates the diversity and history of a
community, and points to its aspirations for the future.
Overview: The Town Center location is the crowned jewel of the Art Around Avon program. This location is of
high significance and priority, an expansive space, centered location on Avon’s main thoroughfare, and has
mountain vistas as a backdrop, will demand a prominent work with the ability to be seen by pedestrians from
across Avon Road. The proposed work for this location must be a minimum of 12’ tall and a maximum of 20’
tall, be of substantial girth/circumference and fit on a concrete circular pedestal measuring 13’ in diameter.
The selected artist for the Town Center location will be engaged by the Town and paid a $2,000 stipend. The
selected artist’s work will be on exhibition in an outdoor location for up to twenty-four (24) months during
which time the artist may make the work available for sale. The Town shall produce and distribute materials
regarding the work for marketing purposes, including photographs of the work for publicity or study. The
Town shall retain 20% of the gross sale price of the selected artist work on exhibition in the Town through the
Art Around Avon program. If an artist’s work is sold during the exhibition period, the work shall be removed
after the decommission date. The Town Center location is part of the overall Art Around Avon program which
includes up to twenty-six (26) total visual art pieces for installation in pre-determined outdoor spaces in early
June 2023.
Project Intent: To further establish the Art Around Avon Program to become a well-known, two-year
exhibition showcasing outdoor sculptures in visible places around the Town.
Project Budget: Selected artist shall be paid a $2,000 stipend. The artist shall perform all services and
furnish all supplies, material, and equipment as necessary for the design, execution and fabrication of the
work including transportation of the work to and from the installation site.
Site Description: The easternly oriented picture below shows the 13’ in diameter reinforced circular pedestal
with a large bronze sculpture (no longer in this location) and includes the circular rock wall surrounding the
circular pedestal. The Town Center location is on Avon’s main thoroughfare, Avon Road, which contains five
(5) roundabouts. The selected work placement and Town Center location is roundabout number four. There
are also three flag poles in this roundabout which display the United States, Colorado State, and Town of
Avon flags.
ATTACHMENT B
Artist Call Out / Request for Proposal
Town Center Location Art Around Avon Project 2023 Page 2 of 3
Installation & Decommission: The Town is not responsible for assembling or disassembling the work on-
site during installation or decommission. The Town will provide traffic control and assist in maneuvering the
piece to the pedestal and anchoring the work to the base or platform.
Eligibility:
1. The Request for Proposals is open to all artists and artist teams residing and working in Colorado.
2. All applicants must be 18 years of age or older and have all necessary documentation and permits to
work in the United States at the time of submittal.
3. Applicants must be able to complete and transport work on June 8th, 2023.
4. Applicants must be able to pick up work May 29th, 2025.
5. Applicants must provide a statement regarding any conflicts of interest and listing of any litigation
involving the artist in the past five (5) years and lawsuit dismissal and/or termination outcomes.
Requirements of Work:
1. Of appropriate scale.
2. Able to withstand high winds and/or substantial temperature changes.
3. Easy to maintain in an outdoor mountain environment.
4. Freestanding but attachable to a reinforced concrete pedestal (provided by the Town) for exhibition
purposes.
Artist Call Out / Request for Proposal
Town Center Location Art Around Avon Project 2023 Page 3 of 3
Application & Selection Process: The Town uses the web-based service, CallforEntry.orgTM, also known
as CaFETM, to manage artist application and selection processes for the Art Around Avon program.
Application shall include:
1. Artist and/or Artist Team Contact: Upload complete and accurate contact information.
2. Proposal:
a. Artists may submit up to six (6) proposed pieces of work.
b. Each proposed piece must include a minimum of two (2) and a maximum of five (5) digital
images.
c. Project statement describing your approach and intention for the work.
d. Special display and installation requirements for each piece of proposed work.
3. References Work: Three (3) relevant project references to include the following for each of the three
(3) referenced projects:
a. Main contact: Name, Organization, Email and Phone Number.
b. Scope and description of project.
c. Project location.
d. Each piece of reference work must include a minimum of one (1) digital image and maximum
of three (3) digital images for each referenced work. e. Reference work imagery must be labeled to clearly identify the imagery as referenced work.
If not labeled reference work, it will be considered proposed work. For example:
i. Reference Work A Image #1; Reference Work A Image #2; Reference Work A
Image #3.
ii. Reference Work B Image #1, Reference Work B Image #2, etc.
4. All selected artists must execute a copy of the Art Around Avon Agreement – See Attachment A.
5. Anticipated Timeline:
• Artist Call for entry: December 9, 2022
• Deadline for entry: March 26, 2023
• Proposed selection notification: April 27, 2023
• Installation of work: June 8, 2023
• Exhibition period for work: June 9, 2023, through May 29, 2025
• Decommission and removal of work: May 29 through May 30, 2025
• Disposal deadline: June 6, 2025
The Town is not responsible for any expense for the preparation or submittal of the Request for Proposals.
The Town has no obligation to select or use the services of any consultant submitting a Request for
Proposals. The Town retains all rights to solicit and enter into agreements with consultants for services or
projects deemed necessary by the Town. Any questions may be directed to Danita Dempsey at
ddempsey@avon.org, (970) 748-4065.
Art Around Avon | Site Descriptions
April 18, 2023
Art Around Avon
Site Descriptions with Proposed Art
April 18, 2023
Danita Dempsey | Cultural, Arts &
Special Events Manager
ATTACHMENT C
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Good Morning Sunshine
15' x 3.5' x 7’
Art Around Avon Town Center Location
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
1 Avon Road -Center of Round-
About (RAB) #4 Checkmate Bronze 103” x 91” x 134”N/A 13' Diameter Reinforced concrete circular pedestal
Checkmate
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
WingOne
6’ x 2’ x 3”
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
2 Avon Road -RAB #3 SW Corner Ambiguous Family Reclaimed truck
hoods, steel 84” x 36” x 36” 35" D, 37" W 12" Tall Cut stone pedestal w/ steel plate set on
brick pavers
Ambiguous Family
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Effloresce
50" x 55" x 55"
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
3 Avon Road -RAB #3B NW Corner Snowy Owl Polymer concrete
and steel 80” x 21” x 21”32" D, 41" W 21" Tall Cut stone pedestal w/ steel plate set on
reinforced red sandstone
Snowy Owl
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Matelassé
4' x 8' x 4'
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
4 Avon Road -RAB #4 SE Corner
Raised Platform Mountain Lion Steel 36” x 18” x 106”N/A N/A Reinforced concrete platform
Mountain Lion
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Cloud Nine
72" x 14" x 14"
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
5 E. Benchmark Road & Beaver
Creek Place / NE Corner Peace & Chaos Stainless steel,
automotive paint 84” x 24” x 24”53" D, 47" W 8" Tall Cut stone pedestal w/ steel plate set on
brick pavers
Peace & Chaos
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
This piece will remain on display
and is Town owned.
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
6 E. Benchmark Road @ City
Market Bus Stop Court Jester
Steel, Chromed
Powder Coated &
High Fire Salt
12’ x 6’ x 6’N/A 12" Tall Cut stone pedestal
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Link
84" x 35" x 25"
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
7 Avon Road -RAB #4 SW Corner Life Aquatics Steel, Bronze,
Sandstone 96” x 13” x 8”36" D, 45" W 10" Tall Cut stone pedestal w/ steel plate set on
brick pavers
Life Aquatics
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Basking
23" x 63" x 44"
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
8 E. Benchmark Road / Bus Stop Fear and Love Steel, 2-part
automotive paint 72” x 36” x 36”64" D, 51" W 10" Tall Cut stone pedestal w/ steel plate set on
brick pavers
Fear and Love
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Resilience
80" x 18" x 9"
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
9 Avon Road -RAB #4 NE Corner Let’s Play Steel, high fire salt 6’ x 36” x 36”37" D, 50" W 14" Tall Cut stone pedestal w/ steel plate set on
brick pavers
Let’s Play
Art Around Avon: Site Descriptions
April 18, 2023
#11 W. Benchmark Road
Google Map Image
#12 W. Benchmark Road
Google Map Image
#10 W. Benchmark Road
Google Map Image
#13 W. Benchmark Road
Google Map Image
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
10 W. Benchmark Rd. East End A -
Slifer Smith Frampton Building
EMPTY
N/A 40" Diameter, 26" Tall Circular concrete pedestal
11 W. Benchmark Rd. East End B -
Slifer Smith Frampton Building N/A 40" Diameter, 26" Tall Circular concrete pedestal
12 W. Benchmark Rd. West End A -
Slifer Smith Frampton Building N/A 40" Diameter, 26" Tall Circular concrete pedestal
13 W. Benchmark Rd. West End B -
Slifer Smith Frampton Building N/A 40" Diameter, 26" Tall Circular concrete pedestal
**Pedestals Remain Empty**
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Ancestral Totem
106" x 10" x 8"
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
14 Junction North -E. Beaver Creek
Blvd.My Mental Garden Steel 96” x 12” x 12”N/A 40" Diameter Cut stone
My Mental Garden
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently Empty Bird in all of us
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
15 Junction West -E. Beaver Creek Blvd Bird in all of us Bronze 6’ x 24” x 24”N/A 36" D X 32" W; 34"
Tall
Square stone veneer pedestal w/ neutral
sandstone top
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Blackbird
72" x 24" x 24"
Say Cheese
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
16 Junction Parking Lot -E.
Benchmark Rd.Say Cheese Steel, foam,
fiberglass, paint 72” x 18” x 6”N/A 60" Diameter; 42"
Tall
Circular stone veneer pedestal w/ red
sandstone top
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
This piece will remain on display:
Wind Sprite
Art Around Avon Program
Location # |Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
17 Christie Sports West -Parking Lot Wind Sprite Stainless steel and
mild steel 15' x 5' x 4.8'N/A 60" Diameter; 42"
Tall
Circular stone veneer pedestal w/ red
sandstone top
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display
Storming West
49" x 14" x 10"
Oyster
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
18 The Annex Parking Lot -E.
Benchmark Rd.Oyster Stainless steel,
steel, copper 33” x 24” x 12” N/A 35" D x 35" W;
32" Tall
Square stone veneer pedestal w/ neutral
sandstone top
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
This piece will remain on display and transition
to a new location:
Petite Couleur
96” x 48” x 36”
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
19 Christie Sports East -E.
Benchmark Rd.Songs of Joy Steel and enamel 68” x 60” x 60”N/A 60" Diameter; 42"
Tall
Circular stone veneer pedestal w/ red
sandstone top
Songs of Joy
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
This piece will remain on display and transition
to a new location:
Eternal Echoes
96" x 15" x 8"
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
20
The Annex Parking Lot -E.
Benchmark Rd./ Beaver Creek
Place
Liberation Bronze with patina 108” x 30” x 30”N/A 40" Diameter Square ground level concrete slab
Liberation
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
21 Chapel Square Parking Lot -
Center Dancing Aspens Mild steel, powder
coat, enamel 14’ x 10’ x 10’N/A 111" D x 111" W;
42" Tall
Square stone veneer pedestal w/ red
sandstone top
Currently on Display:
Balance of Power
174" x 46" x 60"
Dancing Aspens
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently Empty Majesty
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
22 Chapel Square Parking Lot /
Urgent Care Majesty Steel, high fire salt 80” x 14” x 12”N/A 48" Diameter; 42"
Tall
Circular stone veneer pedestal w/ red
sandstone top
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Waterspout
65" x 29" x 24"
Art Around Avon Program
Location # Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
23 Chapel Square Sidewalk /
Nozawa Whispers of Spring Steel and
aluminum 96” x 18” x 8”N/A 55" Diameter; 26"
Tall
Circular stone veneer pedestal w/ red
sandstone top
Whispers of Spring
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display:
Parts
80" x 36" x 30"
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
24 Chapel Square Sidewalk /
Fiesta's Dragonfly Steel and marble 48” X 36” x 36”50" Diameter 52" Diameter; 40"
Tall
Circular stone veneer pedestal w/ red
sandstone top
Dragonfly
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Currently on Display
Feather
79" x 19" x 36"
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
25 Chapel Square Sidewalk /
CoHabit Spine II Steel 84” x 36” x 20”25" x 30" x 29" x 28"40" Diameter Cut stone
Spine II
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
New location previously occupied by Knox
Galleries piece Scratching an Itch
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
26 Possibilities Plaza Petite Couleur N/A 96” x 48” x 46”N/A 54" Diameter Reinforced concrete
Petite Couleur
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
New location prepared for art during
West Nottingham Park Improvements
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
27 Avon Elementary School / Lower
Field Entry Eternal Echoes Steel and enamel 96” x 15” x 8”TBD TBD Cut stone
Eternal Echoes
Art Around Avon: Site Descriptions
April 18, 2023
Google Map Image
Art Around Avon Program
Location #Location Description Art Piece Title Material Size of Piece Steel Plate Size Base/Pedestal Base / Pedestal Material
28 Possibilities Plaza
When It’s All Over
Have I Done
Enough
Steel, powder coat 15.6’ x 5’ x 5’TBD TBD Reinforced concrete circular
pedestal
When It’s All Over Have I Done EnoughCheckmate
ATTACHMENT C - POST-EVENT BRIEF: WINT
ER FIREWORKS
EVENT OVERVIEW
EVENT NAME DAY/DATE AND TIMES PRODUCER
Fireworks in Avon Saturday, January 14, 2023
Start Time: 5:30pm End Time: 6:30pm
☒Town Produced☐3rd party _______________
LOCATION ESTIMATED ATTENDANCE/FREE OR
TICKETED
WEATHER DURING EVENT
Avon Performance Pavilion & Nottingham Park EST: 1,500 Temp: High 42 Low 13
Wind: Windy
Rain/Snow: N/A
BRIEF EVENT DESCRIPTION
Bring out the whole family to enjoy free hot coca and peppermint schnapps (limited quantities available) while enjoying
Avon’s famous fireworks extravaganza over Nottingham Lake on Saturday, January 14th, 2023. Bundle up, gather your
friends and family and delight as the winter night skies light up Avon with the largest and most spectacular fireworks on the
Western Slope!
EVENT DETAILS
CASH FUNDING IN-KIND FUNDING: ESTIMATED COST ALCOHOL SERVED
BUDGET $ 88,900.00; ACTUAL $69,400 N/A ☐Yes, Town Served ☐Yes, BYOB
☐Yes, S.E. Permit ☒No
STAFF OBSERVATI0NS/RECOMMENDATIONS
Functioned Well:
•Pre-planning (operations, marketing and promotions, pyro safety, sharing of information and communications, etc.) went well
considering the short timeline, new staff and haven’t done a winter fireworks event since 2019.
•Rewrite of Pyrotechnic Protocols and discussion with emergency agencies and Western Enterprises.
•Free hot chocolate and peppermint schnapps; increase quantity next year.
•“Front row seat” guest experience on the Terrace/Stage.
•Providing AES students access the playground on Friday.
•Providing AES faculty and families access to parking lot on Friday with minimal restrictions.
•Partnership with BCRC to include the event listing on the BCRC app.
•Lights out call was seamless.
•Transit being flexible should there be a need to add or extend skier and/or restaurant shuttles.
•Propane heaters for people to gather under.
•Staff used the SPEV code when logging into Kronos.
Areas for Improvement/Adjustment:
•General public ignores the stadium barricade fencing and signage to access the sledding hill and/or recreational path. Chain
link fencing will be used for entire pyro perimeter next year.
•Soundtrack next year.
•One of the portable heaters seemed to be leaking and there was a lingering smell of propane gas.
•Remove snow/ice on all steps leading to/from the Stage Deck and Terrace.
•Need more sand/cinders on the pavers in front of the stage to prevent slip/fall injuries.
•Timely and increased communications regarding ice sheet closure. Several people asked and were frustrated they came all the
way down to learn it was closed. We directed them to social media as the timeliest tool.
•Additional advertising budget.
•Consider adding one or two small ice benches/pieces to encourage selfies and social engagement.
•Too windy to fly drone and capture images.
Operations & Logistics:
•N/A
Page 2
Production & Talent:
• N/A
Security, Medical, & Emergency Response:
• Eleven (11) Citadel hired for pyro perimeter and on-site security needs
• One (1) Avon PD utilized for overnight pyro security
Sanitation & Resource Recovery:
• N/A
Marketing, Promotions & Communications:
• Eight specific event social media posts on Discover Avon Instagram and Facebook.
• Facebook event 1.7K people responded they were interested or going to the event.
• Vail Daily and Summit Daily print advertising
• Vaildaily.com and Summit daily.com digital advertising
• Posters were hung in Avon, Edwards, and Eagle-Vail
• AMT and KZYR Radio Ads
• TOA Websites
• Press Release and Impact Notices sent and posted
• Zach Mahone – Drone operator and photographer
Transportation & Parking:
• Pre – fireworks until 6:00 pm
o All routes had average ridership with no discernible changes due to event
o Ski shuttle drivers reported only a few questions concerning event
o There were slight delays in the area from 5:00-6:00 pm, able to remain on schedule
• Post fireworks start 6:00-7:00
o Restaurant Shuttle-
Lake Street at 6:18, just moments before the finale. Picked up 10 people (all one group) that did not want to
wait around for the finale and next bus.
Second bus at Lake St at 6:27, picked up 12 people and 7 minutes and then went to Avon Station, where we
picked up an additional 6 people going to Beaver Creek.
The next restaurant shuttle at 6:48 was running on time and the worst of the traffic was gone.
The total ridership for both the ski shuttle and restaurant shuttle were average for the day
o Night Rider Bus –
Lake Street at 6:04 ran normally and on time.
Second at Lake Street to help with the riders expecting to use the Night Rider. That bus showed up right after
the second restaurant shuttle left (6:30ish). We picked up 20 at Lake Street and another 30 at Avon Station
and took them home all over town. About 10 got off at Elk Lot where they parked for the event.
The Night Rider scheduled for 6:34 ran into heavy traffic on W BC Blvd beginning at the beach. Bus running
approximately 15 minutes late.
The Night Rider numbers for the day were approximately 25% above normal and the largest day of the ski
season so far.
• Overall, everything ran as smoothly as could be expected. The drivers said they saw Avon PD directing traffic and they were
happy with that. Again, ridership was not significantly impacted by the event. If we do this in the future, I recommend the same
level of service. No one that wanted a ride had to wait long.
Staffing:
• Three (3) Volunteers
• One (1) event staff; Danita from 4pm – 8pm
• Four (4) Public Works Staff Members
• Two (2) Buildings Staff; Two (2) Bar Tenders
Page 3
PICTURES AND/OR MARKETING MATERIAL
Page 4
ATTACHMENT D - POST-EV
ENT BRIEF - EGG HUNT
EVENT OVERVIEW
EVENT NAME DAY/DATE AND TIMES PRODUCER
Egg Hunt Saturday, April 8, 2023
Start Time: 10am End Time: 12pm
☒Town Produced☐3rd party _______________
LOCATION ESTIMATED ATTENDANCE/FREE OR
TICKETED
WEATHER DURING EVENT
1 Lake Street and West Rec Center Parking
Lot
Free Event
ROUGHLY 1,500
Temp: Low 29, High 56 F – cold with
cloud coverage
Wind: Little to no wind
Rain/Snow: No rain or snow on the day
of the event
BRIEF EVENT DESCRIPTION
The Egg Hunt returns to Harry A. Nottingham Park in Avon promising a fun-filled morning on Saturday, April 8th. Families are invited to
participate in a coloring contest, jellybean guessing game, exhilarating inflatable features, a petting zoo and more! But that's not
all...10,000 eggs will be filled with candy and small prizes.
EVENT DETAILS
CASH FUNDING IN-KIND FUNDING: ESTIMATED COST ALCOHOL SERVED
$15,275 BUDGETED / ACTUAL + $12,800 N/A ☐Yes, Town Served ☐Yes, BYOB
☐Yes, S.E. Permit ☒No
STAFF OBSERVATI0NS/RECOMMENDATIONS
Egg Hunt ran very smoothly, was well attended by community, with great feedback from vendors and guests even with the last-minute
change in location to Lake Street and Rec. Center west lawn.
Functioned Well:
•Less volunteers (6) and event staff (1) than in 2022, yet plenty of hands to help out.
•Layout on Lake Street was well received and supported activity line management and guest to spread out while still feeling
intimate.
•Kids’ activities were well received, plentiful, and winners of contests loved the prizes and wrapping from Wishes.
•Increased engagement at “The Hunt is On Signage” with the placement overlooking the park.
•One entrance/exit to hunt area on Rec Center west field for both 3 & under and 4-9 egg hunts.
•Had roughly 13,000 eggs and every last one was picked up.
•Egg (5,000) stuffing with volunteers was a good team building experience.
•Petting zoo worked well in the parking lot with easy load in and load out.
•Resort Kids no longer requires waivers for bounce houses which simplified process.
•Decreased portable restrooms to 5 which was sufficient.
•Offering a recycle station for plastic eggs (4 large trash bags full).
•Utilizing pre-stuffed eggs was efficient.
•Feedback from one family:
o “This is our favorite event of the year, and our kids love it. It is so well planned and executed.
o “Especially enjoy having the announcements in English and Spanish as it feels inclusive of our community.”
Areas for Improvement/Adjustment:
•Better communications across departments on Lake Street closures. PD assisted with vehicles on Lake Street.
•Communicating pre-event and on-site that there are TWO rounds of egg hunts for each age group.
•3 & Under area experienced parents and kids collecting a ton of eggs and did not share.
•Less kids in the second round for each age group, put out more eggs for the first round.
•Long lines at face painters and/or balloon artists, consider increasing number of each again next year.
•Clarify what happens with recycled eggs post event.
•Clarify/educate Walking Mountains regarding the amount of micro trash at this event.
Page 2
Operations & Logistics:
• Public Works set barricades out on Friday and moved all assets to the fire station which helped a ton for set up early on Saturday
morning.
• New weights which are easier and quicker to set up.
Production & Talent:
• Kaleidoscope provided 4 speakers and audio engineer; it was enough to fill the space and not be overpowering.
Security, Medical, & Emergency Response:
• N/A
Sanitation & Resource Recovery:
• Blue Monster provided 4-standard and 1-ADA portlets and 1 H/W stations which was plenty.
• Walking Mountains provided three support staff, set up and tore down 4 ZH stations.
• Compost: 4.83 lbs
• Recycling: 13.27 lbs + 30.0 lbs of plastic eggs collected for reuse (43.27 lbs total)
• Landfill: 8.56 lbs
• Diversion Rate of 84.89%
Marketing, Promotions & Communications:
• Spent $1,750 on advertising to include Vail Daily print ads in English and Spanish; AMT Radio spots; 75 event posters, social
posts through Town of Avon Facebook, Instagram and Avon.org and Discoveravon.org.
• Friday, April 7th Egg Hunt Social Post received over 1.4K reach and 100 post engagements. 4 Total social posts.
• Facebook Event: 148 ppl interested, 24 going
Transportation & Parking:
• A Special Event Advisory Impact Notice was released on Friday, April 7th to advise the public that Lake Street would be closing.
• The use of public transportation is encouraged as well as walking or riding a bike to the park at all events.
• Free on street parking is available, including on West Beaver Creek Boulevard and W. Benchmark Road, as well as at the Avon
Elementary School Parking Lots.
Staffing:
• Event Staff: Chelsea (7am – 1pm)
• 6 volunteers (7am – 1pm)
• Public Works Staff (3)
Vendors:
• Resort Kids: Provided the kids craft station, petting zoo, and inflatables.
• Slippery Slope Productions: Provided one balloon sculptor, two face painters, and one “Avon Bunny” with handler.
o Numerous people asked where the Bunny was. With the event being a little more spread out, people had a hard time
finding the bunny
Page 3
EVENT OVERVIEW
EVENT NAME DAY/DATE AND TIMES PRODUCER
Ultimate Après Avon April 1, 2023 ☐Town Produced
☒3rd Party: AMT / Radiate Live
Events
LOCATION ATTENDANCE /TICKET SALES WEATHER DURING EVENT
Lake Street and Rec Center Parking Lot /
Grass Area Ticket Sales #: 197 KDVR 49 + COMP
KDVR
Temp: low of 28 high of 51 avg 39
Wind: max speed 13
Rain/Snow:
____none___________________
BRIEF EVENT DESCRIPTION
32 vendors including wine, beer, seltzers, spirits, 3 food vendors, and limited retail. Two musical acts including Band Kamp
and Blink 90210. VIP area, and Games on lawn.
EVENT DETAILS
CASH FUNDING FROM TOA IN-KIND FUNDING FROM TOA PROPOSED BUDGET
$10,000____$3,150
______$2,951.76__________________________
__
RETAIL/MERCHANDISE VENDORS FOOD & BEVERAGE VENDORS SPONSORING
ORGANIZATION(S)
RENEWAL BY ANDERSON
CUTCO
ATOMIC CHILD
ANNALISAS ACCENTS LOVE COLORADO BEER,
SIMPLY SPOILED
REL CRAFT
DOWNTOWN FINGERS
CLIMAX JERKY
LOST SAUCES
3 DOGS PICKLES
AC GOLDEN, CO NATIVE, KONA BEER, ACCOMPLICE
BEER, FLYING EMBERS, CERIA, SKA, FIRESTONE
WALKER, DEWEY BEER, BRECKENRIDGE DISTILLERY,
PAPA MOON CIDERS, DESTIHL BREWERY, BARREL
CRAFT, BRECKENRIDGE BEER, CUTWATER SPIRITS, PUG
RYAN, JUICY
DO5 BEVERAGE
4 FOOD
BIG HORN TOYOTA
EAGLE COUNTY BAIL BONDS
PSI PLUMBING
CDOT /BUSTANG
EAGLIQUORS
ALCOHOL SERVED SOUND PERMIT ISSUED RISK MANAGEMENT
☐Yes, Town Served ☐Yes, BYOB
☒Yes, 3rd Party Served ☐No
yes EMS AND CITADEL
SECURITY
MARKETING/MEDIA/PROMOTIONS STAFFING/VOLUNTEERS
POSTERS, DIGITAL MEDIA CAMPAIGN, FACEBOOK CAMPAIGN,EVENT
BRITE CAMPAIGN, INSTAGRAM CAMPAIGN, PROMOTED ON ALL AMT RADIO
STATIONS FROM DECEMBER-DAY OF EVEN, ALL AMT STATION
AMT STAFF
CITADEL SECURITY
ATTACHMENT E
WEBSITES,ALL AMT FACEBOOK PAGES,ON TOWN OF AVON WEBSITE,
EVENT WEBSITE,RADIATE LIVE WEBSITE,AND ON MOST SPONSORS
WEBSITES.TV INTERIEW ON KDVR AIRED 4X,COMMERCIALS ON EVERY BREAK ON
TV8 FOR 2 WEEKS,INTERVIEW ON TV8,FLAG POLES ON FOX DENVER,5 EMAIL
BLASTS,EVENT BRITE TICKETING SITE,SEO FOR
WWW.AVONBEERFEST.COM,PRESS RELEASE,GEO FENCING
CAMPAIGN
EMS ,INNOVATIVE PARTNERS,UNC BOYS,20
VOLUNTEERS
6 VOLUNTEERS FROM
3 OTHER VOLUNTEERS
EVENT IMPRESSIONS
>>ADD GENERIC PHOTO OR EVENT LOGO HERE OR POTENTIALLY ADD AN EVENT PHOTO THAT WAS TAKEN HERE
Page 2
Link to event TV COMMERCIAL:
https://vimeo.com/819669835?share=copy
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
3RD PARTY SUMMARY AND RECOMMENDATIONS
BRIEF EVENT SUMMARY
Beer wine music festival on Lake Street
WHAT WENT WELL?
Layout,entertainment,good variety of vendors -attendees had a good time.
WHAT COULD HAVE GONE BETTER?
More ticket sales,larger crowd.More Sponsorship sales
WHERE THERE ANY UNFORESEEN PROBLEMS?X No
*IF YES,PLEASE CLARIFY BELOW:
WHAT WOULD YOU DO DIFFERENTLY IF YOU RAN THIS EVENT AGAIN NEXT TIME/NEXT YEAR?
More ticket sales,sell more sponsorships to underwrite event,make a profitable event that builds year after year.We need to
really evaluate the date of the event.We got very lucky with the weather,the day prior it was snowing and windy sideways.
We promoted this event over 4 months,way more aggressively and ticket sales did not increase.Expenses are extremely
high to pull this off.Not enough walk up traffic.
TOWN OF AVON SUMMARY /RECOMMENDATIONS
BRIEF EVENT SUMMARY
To get started right away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get
started right away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get started right
away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get started right away,just
tap any placeholder text (such as this)and start typing to replace it with your own.
DID THE EVENT SUPPORT THE STRATEGIC PLAN?
To get started right away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get
started right away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get started right
away,just tap any placeholder text (such as this)and start typing to replace it with your own.
DID THE EVENT ALIGN WITH THE AVON BRAND?
To get started right away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get
started right away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get started right
away,just tap any placeholder text (such as this)and start typing to replace it with your own.
DID THE EVENT BRING VALUE TO THE RESIDENT AND BUSINESS COMMUNITIES?
Page 14
To get started right away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get
started right away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get started right
away,just tap any placeholder text (such as this)and start typing to replace it with your own.
DID THE COMMUNITY ATTEND?
To get started right away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get
started right away,just tap any placeholder text (such as this)and start typing to replace it with your own.To get started right
away,just tap any placeholder text (such as this)and start typing to replace it with your own.
Page 15
ATTACHMENT F - 2023 Events Calendar
January February March
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 2 3 4 5 6 7 1 2 3 4 1 2 3 4
8 9 10 11 12 13 14 5 6 7 8 9 10 11 5 6 7 8 9 10 11
15 16 17 18 19 20 21 12 13 14 15 16 17 18 12 13 14 15 16 17 18
22 23 24 25 26 27 28 19 20 21 22 23 24 25 19 20 21 22 23 24 25
29 30 31 26 27 28 26 27 28 29 30 31
April M May June
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 1 2 3 4 5 6 1 2 3
2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 10
9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17
16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24
23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30
30
July August S September
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 1 2 3 4 5 1 2
2 3 4 5 6 7 8 6 7 8 9 10 11 12 3 4 5 6 7 8 9
9 10 11 12 13 14 15 13 14 15 16 17 18 19 10 11 12 13 14 15 16
16 17 18 19 20 21 22 20 21 22 23 24 25 26 17 18 19 20 21 22 23
23 24 25 26 27 28 29 27 28 29 30 31 24 25 26 27 28 29 30
30 31
October November December
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 2 3 4 5 6 7 1 2 3 4 1 2
8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9
15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16
22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23
29 30 31 26 27 28 29 30 24 25 26 27 28 29 30
31
Event Type Legend
Music Education
Recreation Private Rental / APP
Arts, Culture & Culinary MSM Activation
Participatory & Athletic Field Maintenance
2+ colors for multiple Events/Venues
Event: Dates, Names & Venue Details
JANUARY
January 14 | Fireworks A
APRIL
April 1 | Ultimate Après Avon** LAKEST. April 8 | Egg Hunt UF
MAY
May 24 | Town Clean Up & Sustainability
Fair A
May 28 | SunsetLIVE! T
JUNE
June 3 | Pride in the Park** P, UF
June 4, 11, 18, 25 | SunsetLIVE! T
June 14 | AvonLIVE!: Battle Bands P, UF
June 19, 26 | Dunk-N-Dash NB, NL, TR
June 21, 28 | AvonLIVE! P, UF
June 3, 10, 17, 24 | Yoga in the Park T
June 15, 22, 29 | OW Swim NB, NL
June 18 | Super Dad 2K Run/Walk TR
June 20, 21, 22 | Lacrosse* UF, LF
June 30 | SunsetSUP! NL, NB
JULY
July 1, 8, 15, 22, 29| Yoga in the Park T
July 12, 19, 26 | AvonLIVE! P, UF
July 7, 14, 21, 28 | LS Cinema P, UF
July 10, 17, 24,31 | Dunk-N-Dash NB, NL, TR
July 22 | Triple Bypass** UF, A
July 29-30 | Avon Arts Celebration**UF
July 3 | Salute to the USA P, A, UF, LF, T
July 6, 13, 20, 27 | OW Swim NL, NB
July 9, 16, 23, 30 | SunsetLIVE! T
July 15 | Colorado Disc Dogs** LF
July 28 | SunsetSUP! NL, NB
AUGUST
August 2 ,9, 16, 23, 30 | AvonLIVE! P, UF
August 3, 10 | OW Swim NL, NB
August 5, 12, 19, 26 | Yoga in the Park T
August 7 | Dunk-N-Dash NB, NL
August 11 | OW Swim Clinic NL, NB
August 26, 27 | Xterra**UF, NL, P
August 3 | Dancing in the Park** P
August 6, 13, 20, 27 | SunsetLIVE! T
August 4, 11, 18, 25 | LS Cinema P
August 12 | OW Swim Ch’ship NL, NB
August 19 | Vail Valley Brew-Au** P,UF
SEPTEMBER
September 1 | LS Cinema P, UF
September 3 | Paddle Battles NB, NL
September 14 | Community Picnic UF
September 3 | SunsetLIVE! T
September 4 | Summer’s End Concert
OCTOBER
October 7, 8 | Vail Valley Soccer** UF
October 21 | Pumpkin 2K Fun Run TR
October 14,15 | Man of the Cliff** UF
October 28 | Polar Plunge NL, T
Venue Legend
Main Street Mall | MSM Pavilion | P Terrace | T All-town | A Trails | TR Lower Rec Field | LF Upper Rec Field | UF Nottingham Lake | NL Nottingham Beach | NB
2023 Public/Private Rentals Calendar
January February March
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 2 3 4 5 6 7 1 2 3 4 1 2 3 4
8 9 10 11 12 13 14 5 6 7 8 9 10 11 5 6 7 8 9 10 11
15 16 17 18 19 20 21 12 13 14 15 16 17 18 12 13 14 15 16 17 18
22 23 24 25 26 27 28 19 20 21 22 23 24 25 19 20 21 22 23 24 25
29 30 31 26 27 28 26 27 28 29 30 31
April M May June
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 1 2 3 4 5 6 1 2 3
2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 10
9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17
16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24
23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30
30
July August S September
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 1 2 3 4 5 1 2
2 3 4 5 6 7 8 6 7 8 9 10 11 12 3 4 5 6 7 8 9
9 10 11 12 13 14 15 13 14 15 16 17 18 19 10 11 12 13 14 15 16
16 17 18 19 20 21 22 20 21 22 23 24 25 26 17 18 19 20 21 22 23
23 24 25 26 27 28 29 27 28 29 30 31 24 25 26 27 28 29 30
30 31
October November December
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 2 3 4 5 6 7 1 2 3 4 1 2
8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9
15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16
22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23
29 30 31 26 27 28 29 30 24 25 26 27 28 29 30
31
Event: Dates, Names & Venue Details
APRIL
April 15 - 30 | Vail Valley Soccer Spring Practices & Games LF
MAY
May 1 - 26 | Vail Valley Soccer Spring Practices & Games LF
May 31 | BCMS Continuation Ceremony P, UF
JUNE
June 2 | EFEC P, UF
June 15 | Mountain Youth Yoga UF
June 16 | Antonio Perez T
June 17 | Sekinger Wedding T
June 29 | SpeakUp ReachOut Appreciation BBQ NB
JULY
July 8 | Building Center Company Picnic T
July 15 | Eric’s Birthday Bash T
July 24, 25,27 & 28 | High Five Media Summer Camp GR
August
August 7 | National Children’s Chorus Rehearsal P
August 8 | National Children’s Chorus Rehearsal P
August 10 | National Children’s Chorus Rehearsal & Performance P, UF, T
August 11 | Town of Avon Staff Picnic P, UF, T
September
September 16 | Diversify White Water NL,Dock
Venue Legend
Main Street Mall | MSM Pavilion | P Terrace | T All-town | A Trails | TR Lower Rec Field | LF Upper Rec Field | UF Nottingham Lake | NL Nottingham Beach | NB