CASE Committee Meeting Materials Packet 2022.03.17970-748-4065 ddempsey@avon.org
TO: CASE Committee FROM: Danita Dempsey, CASE Manager
RE: Staff Update
DATE: March 14, 2022
SUMMARY: Please welcome Doug Jimenez, Kim Hannold as the newest CASE Committee members.
And the reappointment of Pedro Campos for another term. Thank you all for your service!
This report provides a status update on the Special Events Calendar with the addition of Ultimate Après
Avon on April 16th and exciting collaboration opportunities with XTERRA Global to expand Avon’s reach,
enrich the guest experience and enhance the community focus.
STAFF UPDATE:
1.2022 Special Event Calendar: No action needed by CASE Committee. Below is an
update to the Special Events Calendar. Exhibit A provides the detailed calendar of events.
a.Ultimate Après Avon – In working with Krista Benedetti, President of Always
Mountain Time, and Radiate Live Events, on marketing needs Staff realized an
opportunity for Avon to host a beer festival in mid-April produced by a qualified event
producer, Radiate Live Events. The Breckenridge Spring Beer Festival, produced by
Radiate Live Events in mid-April, attracted 2,000-2,500 in 2019 when it last took place
and was held in Breckenridge for 12 years. Radiate Live Events continues to produce
The Summer Beer Festival in Breckenridge and the Reds, Whites & Brews event in
Steamboat, Colorado which also attracts approximately 1,200 attendees.
To that end, Staff received approval from the Town Manager to allocate $10,000 of
cash funding from the contingency line item in the events budget and up to $3,000 of
in-kind to support the Ultimate Après Avon. The key elements of the event are
provided below:
i.The draft event description is as follows: “The inaugural Ultimate Après
Avon is a new and not-to-miss end of ski season event! Soon to be a
premiere spring event in Avon, Colorado bringing a bunch of breweries for
tastings, live music, a VIP area, and scrumptious offerings from local food
vendors. Enjoy a weekend of playing outdoors and a Saturday afternoon of
wine, hard seltzers, canned cocktails, ciders, spirits, and lots of beer
tastings from some of Colorado’s finest breweries & other breweries from
around the world with amazing views of Beaver Creek! The Ultimate Après
Avon Festival is sure to become a tradition for a wide range of people from
beer aficionados to families”
ii.Saturday, April 16th between the hours of 2:00 p.m. and 7:00 p.m.
iii.The event is ticketed for those who want to taste beer, wine, hard seltzers
and/or spirits and free to others.
iv.It includes live music on a portable stage, tented VIP section, food vendors
and some small ambient activations.
The CASE Committee Meeting for March 17, 2022 has been cancelled.
970-748-4065 ddempsey@avon.org
v. The anticipated attendance is 700 tasting and 300 non-tasting.
vi. Staff is fine tuning the Ultimate Après Avon events page on the Town
website and the producer is targeting March 21st
vii. The venue is Lake Street and the Rec. Center West parking lot – see below.
2. XTERRA – No action needed by CASE Committee. Staff is working with XTERRA Global
to expand the event activation in Nottingham Park during the Mountain Championship Race on the
weekend of July 15th. The activation may include (1) offering registration and packet pickup on
Friday, July 15th at the Terrace (2) tent space at Friday’s Lakeside Cinema to promote the activities
on Saturday, July 16th (3) live music, food vendors and kids’ activities on Saturday (4) the addition
of another SunsetSUP Race on Saturday in collaboration with XTERRA and SUP CO. Currently,
the SunsetSUP Race is on Thursday, August 18th; producing another SunsetSUP and/or moving it
to July 16th presents the perfect opportunity to gain exposure through XTERRA’s brand reach.
Additionally, producing two SunsetSUP Races leverages Paddle Battles in September and a “true”
SUP Race series in 2023.
970-748-4065 ddempsey@avon.org
CURRENT ACTIVITY & PLANNING:
1. Culture, Arts & Special Events 10-Year Plan: We will continue our review and
discussion of the draft 10-Year Vision specifically to winter and spring events and activations at
future meetings.
Thank you, Danita
ATTACHMENTS:
Exhibit A – Special Events Calendar 2022
2022 Events Calendar
January February March
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 1 2 3 4 5 1 2 3 4 5
2 3 4 5 6 7 8 6 7 8 9 10 11 12 6 7 8 9 10 11 12
9 10 11 12 13 14 15 13 14 15 16 17 18 19 13 14 15 16 17 18 19
16 17 18 19 20 21 22 20 21 22 23 24 25 26 20 21 22 23 24 25 26
23 24 25 26 27 28 29 27 28 27 28 29 30 31
30 31
April M May June
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 2 1 2 3 4
3 4 5 6 7 8 9 1 2 3 4 5 6 7 5 6 7 8 9 10 11
10 11 12 13 14 15 16 8 9 10 11 12 13 14 12 13 14 15 16 17 18
17 18 19 20 21 22 23 15 16 17 18 19 20 21 19 20 21 22 23 24 25
24 25 26 27 28 29 30 22 23 24 25 26 27 28 26 27 28 29 30
29 30 31
July August S September
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 2 1 2 3 4 5 6 1 2 3
3 4 5 6 7 8 9 7 8 9 10 11 12 13 4 5 6 7 8 9 10
10 11 12 13 14 15 16 14 15 16 17 18 19 20 11 12 13 14 15 16 17
17 18 19 20 21 22 23 21 22 23 24 25 26 27 18 19 20 21 22 23 24
24 25 26 27 28 29 30 28 29 30 31 25 26 27 28 29 30
31
October November December
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 1 2 3 4 5 1 2 3
2 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10
9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17
16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24
23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31
30 31
Event Type Legend
Music Education
Recreation Private Rental / APP
Arts & Culinary MSM Activation
Participatory & Athletic Field Maintenance
2+ colors for multiple Events/Venues
Event: Dates, Names & Venue Details
APRIL
April 16 | Egg Hunt UF April 16 | Avon’s Ultimate Après LAKEST.
MAY
May 29 | SunsetLIVE! T
JUNE
June 4 | Town Clean Up A
June 4,11,18,25 | Yoga in the Park T
June 5,12,19,26 | SunsetLIVE! T
June 19 | Daddy-Daughter Tutu 2K TR
June 25 | Pop Up Music MSM
June 9,16,23,30 | OW Swim NB, NL
June 10 | Art Around Avon Walk A
June 18 | Pride in the Park** P, UF
June 21-23 | Lacrosse** UF, LF
June 22 | AvonLIVE! P, UF
June 20, 27 | Dunk-N-Dash NB, NL, TR
JULY
July 7,14,21,28 | OW Swim NL, NB
July 6,13,20,27 | AvonLIVE! P, UF
July 8,15,22,29 | LS Cinema P, UF
July 9 | Colorado Disc Dogs** UF
July 10,17,24,31 | SunsetLIVE! T
July 22-24 | Avon Arts Celebration** UF
July 3 | Salute to the USA P
July 9,16,23,30 | Pop Up Music MSM
July 9,16,23,30 | Yoga in the Park T
July 11,18,25 | Dunk-N-Dash NB, NL, TR
July 15-16 | Xterra**UF, NL, P
July 29-31 | Avon Arts Celebration** UF
AUGUST
August 1 | Dunk-N-Dash NB, NL, TR
August 3,10,17,24,31 | AvonLIVE! P, UF
August 4 | Dancing in the Park** P
August 4,11 | OW Swim NL, NB
August 10-15 | Colorado Circus** LF
August 13-14 | OW Swim Ch’ship NL, NB
August 7,14,21,28 | SunsetLIVE! T
August 5,12,19,26, | LS Cinema P, UF
August 6,13,20,27 | Yoga in the Park T
August 6,13,20,27 | Pop Up Music MSM
August 13 | Vail Valley Brew-Au** P,UF
August 18 | Sunset SUP Race NL
SEPTEMBER
September 2 | LS Cinema P, UF
September 4 | Paddle Battles NB, NL
September 15 | Community Picnic UF
September 3 | Pop Up Music MSM
September 4 | SunsetLIVE! T
September 5 | Summer’s End P,UF
OCTOBER
October 1-2 | Vail Valley Soccer** UF October 8-9| Man of the Cliff** UF
October 29 | Polar Plunge NL, T
** Third party produced event dates are subject to change
Venue Legend
Main Street Mall | MSM Pavilion | P Terrace | T All-town | A Trails | TR Lower Rec Field | LF Upper Rec Field | UF Nottingham Lake | NL Nottingham Beach | NB
EXHIBIT A
2022 Public/Private Rentals Calendar Event: Dates, Names & Venue Details
January February March
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 1 2 3 4 5 1 2 3 4 5
2 3 4 5 6 7 8 6 7 8 9 10 11 12 6 7 8 9 10 11 12
9 10 11 12 13 14 15 13 14 15 16 17 18 19 13 14 15 16 17 18 19
16 17 18 19 20 21 22 20 21 22 23 24 25 26 20 21 22 23 24 25 26
23 24 25 26 27 28 29 27 28 27 28 29 30 31
30 31
April M May June
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 2 1 2 3 4 5 6 7 1 2 3 4
3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11
10 11 12 13 14 15 16 15 16 17 18 19 20 21 12 13 14 15 16 17 18
17 18 19 20 21 22 23 22 23 24 25 26 27 28 19 20 21 22 23 24 25
24 25 26 27 28 29 30 29 30 31 26 27 28 29 30
July August S September
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 2 1 2 3 4 5 6 1 2 3
3 4 5 6 7 8 9 7 8 9 10 11 12 13 4 5 6 7 8 9 10
10 11 12 13 14 15 16 14 15 16 17 18 19 20 11 12 13 14 15 16 17
17 18 19 20 21 22 23 21 22 23 24 25 26 27 18 19 20 21 22 23 24
24 25 26 27 28 29 30 28 29 30 31 25 26 27 28 29 30
31
October November December
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa
1 1 2 3 4 5 1 2 3
2 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10
9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17
16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24
23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31
30 31
MAY
May 14 | Blue Sky Event T
May 31 | BCMS Continuation Ceremony P, UF – 1-8 pm – Shannon Grant
JUNE
June 2 | EFEC P, UF
JULY
July 8 | Wright Family Reunion UF
August
August 8 | National Children’s Chorus Rehearsal P
August 9 | National Children’s Chorus Rehearsal P
August 11 | National Children’s Chorus Rehearsal & Performance P, UF, T
Venue Legend
Main Street Mall | MSM Pavilion | P Terrace | T All-town | A Trails | TR Lower Rec Field | LF Upper Rec Field | UF Nottingham Lake | NL Nottingham Beach | NB