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CASE Committee Packet Materials 4.15.21 970-748-4065 ddempsey@avon.org TO: CASE Committee FROM: Danita Dempsey, CASE Manager RE: Staff Update DATE: April 9, 2021 OPENING COMMENTS: Great news! On March 23, 2021, the Avon Town Council gave a unanimous thumbs up for Staff to proceed with a full, vibrant calendar of events which supports the community and tourism; and presents a fantastic opportunity to elevate our name, gain exposure and remain competitive amount our peer communities. SUMMARY: At the top of the agenda, Matt Pielsticker, Community Development Director will be provided a brief an introduction to the East Nottingham Improvements Plan. Additionally, the CASE Committee should be prepared to nominate and vote for the Chairperson and Vice-Chairperson. Also, the Town will be releasing a Community Survey in mid-May to gather information from our residents on many topics, including special events. We are in the process of drafting final questions and would like to open this to discussion with CASE; see Exhibit A. Finally, a written update on (1) the Mural Project (2) the Art Around Avon Program are provided below. CURRENT ACTIVITY: 1. East Nottingham Improvements Plan - The Town is embarking on the East Nottingham Improvements Plan and recently hosted a kickoff meeting on April 8th. Matt Pielsticker, Community Development Director, will provide an introduction on the scope of this project. For your reference, the RFP for the East Nottingham Park Design is attached at Exhibit B. 2. CASE Voting for Chairperson and Vice-Chairperson – This is done by nomination of fellow members of CASE. Only voting members of CASE can be nominated and vote for the Chairperson and Vice-Chairperson. Please email me directly with your nominations for both positions by no later than Wednesday, April 14th at 5:00 p.m. I will provide a recap of the nominations and the outcome during the meeting for public record. 3. Community Survey – Exhibit A provides the anticipated survey timeline, mechanism, results from 2015 and 2018 community surveys related to special events. And the 2021 proposed special event questions for review and discussion. The questions are designed to (1) gauge the community participation and (2) satisfaction level with the current event program. As well as (3) identify areas that may need improvement; and (4) in order to gauge the effectiveness of our marketing and promotion tactics, how the community is hearing about events. There is also an opportunity to receive open ended comments, suggestions, and questions regarding the events program. 4. Avon Recreation Center Mural Project - The selected artist in Pat Milbery who is one of the top muralists in the State of Colorado, a part-time Eagle County resident and a former professional snowboarder. A presentation to Town Council outlining the approach, process, and design selection is scheduled on Tuesday, April 13th at approximately 6:45 p.m. I have provided the complete Staff Report to Council attached as Exhibit C. 5. Art Around Avon Program – The Jury Panel completed the jury process on March 30th and selected nine (9) sculptures by eight (8) artists. I am working through contracting, site preparation and installation logistics with each artist and other Town Departments. The scheduled installation 970-748-4065 ddempsey@avon.org dates are June 7th and June 8th with the Art Walk scheduled for Friday, June 11th in the late afternoon or early evening. I will provide another update at the May meeting if needed. PLANNING: We are full steam ahead! There is just too much detail to list out however, vendor application, artist acquisition, distribution contracting, security contracting, etc. is all underway at a head- spinning pace! Below is a brief update on staffing. 1. Staffing - Hiring of two part-time seasonal Special Event Coordinators as well as Bar Manager and Bar Tenders is underway. We hope to launch the volunteer recruitment process no later than May 1st as I anticipate needing a minimum of 45 volunteers to successfully implement the events program. Thank you, Danita ATTACHMENTS EXHIBIT A – Community Survey Event Questions EXHIBIT B – East Nottingham Park Design RFP EXHIBIT C – 5.3 FINAL – Mural Installation Staff Report CULTURE, ARTS & SPECIAL EVENTS COMMITTEE April 15, 2021 EXHIBIT A Jan Feb Mar Apr May Jun Jul 2021 Community Survey Timeline Review Draft Questions Health & Rec Committee Input on Draft Questions CASE Committee Input on Draft Questions Prepare Materials for Council Review Council Work Session April 27 Focus Group Test Survey Finalize Survey in early May Post Survey in mid May – Open until mid June Close Survey in Mid June Tabulate Results and prepare Council Report Council Work Session July 13 Publish Results at the end of July Survey Open CASE Committee April 15, 2021 Post Information –Generate Interest and Dialogue Utilize Engage Avon Platform The Community Survey will be conducted this Spring. It was previously conducted in 2015 and 2018; and is planned every 2 years moving forward.The Community Survey is incentivized and available to all registered voters and property owners (not including fractional interest property ownership). Additionally, there will be a mechanism for non-registered voters who can demonstrate residency to participate, as well as a separate business survey for Avon Business owners. * Available in English and Spanish * All responses will be confidential * Increased response rate from 355 to 2,000+ responses CASE Committee April 15, 2021 2021 Community Survey CASE Committee April 15, 2021 2015 Community Survey Results CASE Committee April 15, 2021 2018 Community Survey Results 2021 Community Survey: Proposed Questions (1) The Town of Avon provides a variety of special events throughout the spring, summer & fall. How often do you attend Town Events? (a)5-7 days per week (b)2-4 days per week (c)1-4 days per month (d)1-10 days per year (e)I do not attend Town Events If answer is (e) skip to question (6) (2) What is your level of satisfaction with Town of Avon events program? (a)Extremely Satisfied (b)Satisfied (c)Neutral (d)Dissatisfied (e)Extremely Dissatisfied (3) What type of events would you like to see added in Avon in the future?(open ended) CASE Committee April 15, 2021 2021 Community Survey: Proposed Questions (4) In your opinion, where do you believe the Town could improve on events? (check all that apply) (a)Marketing & Promotion of Events (b)Parking for Events (c)Public Transportation to/from Events (d)Security at Events (e)Talent Line Up (f)Food & Beverage Options (g)Other [allow text entry] (5) How do you “typically” hear about Town events? (check all that apply) (a)Town Website (b)Facebook (c)Instagram (d)Local Radio (e)Town Electronic Newsletter –The Avon Heartbeat (f)Vail Daily (g)Word of Mouth (h)Other [allow text entry] CASE Committee April 15, 2021 2021 Community Survey: Proposed Questions (6) Describe why you do not attend Town events? (check all that apply) (a)Recently moved / New in Town (b)Parking too difficult (c)I don’t have time to attend (d)I don’t enjoy attending events (e)I attend events in other Towns (f)Other [allow text entry] (7) Please provide any comments, suggestions or questions regarding Town Events (allow text entry) CASE Committee April 15, 2021 CASE Committee April 15, 2021 Thank You! Request for Qualifications - East Harry A. Nottingham Park Design Project March 1, 2021 Page 1 of 5 REQUEST FOR QUALIFICATIONS FOR DESIGN SERVICES East Harry A. Nottingham Park Improvements Design and Community Engagement Facilitation PROJECT SUMMARY: The Town of Avon, Colorado, is seeking Statement of Qualifications (“SOQ”) from firms with relevant park design and programming space experience. The selected firm will assist the Town with redevelopment of the old Town Hall building, located at 100 Lake Street. Services will include schematic design, programming space, and preliminary cost estimates for the following recreational and public facility improvements: •new public restrooms designed to serve events up to 2,000 patrons; •storage space to support events in the park; •potential relocation of an outdoor fit court; •redevelopment of low retaining wall/seating bench; •installation of signage and way finding that is consistent with existing signage in Park and Avon’s brand guidelines; •redevelopment of an outdoor picnic area; and, •incorporation of architectural style and finishes of all improvements that match the Performance Pavilion to create a cohesive special event area design. Additionally, the project will involve analysis of potential alternatives for other recreational and public facility improvements and facilitation of community engagement to identify potential alternatives and solicit public input. The selected firm may be retained for design and preparation of construction EXHIBIT B Request for Qualifications - East Harry A. Nottingham Park Design Project March 1, 2021 Page 2 of 5 documents for the selected concept of recreational and public facilities improvements as may be determined from the community engagement process in the Town’s discretion. This area of the Park is the focal point of the community for social gathering, special events, and athletic endeavors. Demolition of the old Town Hall, originally slated for 2020, was split between utility work in 2020 and demolition (including asbestos remediation) in 2021 in order to foster more advantageous construction bids. The demolition of old Town Hall will take place March-May this year, before the event season. The East Harry A. Nottingham Park improvements will be constructed in 2022. VISION: Harry A. Nottingham Park (“Park”) has evolved and matured greatly over the last several years. The vernacular of the Park continues to be reinforced with higher quality park elements that elevate the experience of both residents and guests. The vision for East Nottingham Park area has evolved from the Town of Avon Master Plan for Harry A. Nottingham Park, to the Town-Owned Properties Plan (2017). After construction of the Performance Pavilion, and subsequent relocating of all Municipal Services from 100 Lake Street, the vision has evolved into an area of transition between the Town Core and the Park. The East Nottingham area includes important parking, circulation for large vehicles used for events, the historic Metcalf Cabin, and the growing need to provide additional restrooms and event support/storage space immediately adjacent to the main athletic and event space in Town. SCOPE OF SERVICES: The selected firm is expected to be well versed in municipal park planning, programming, landscape architecture, and associated design. The firm is also expected to work in a collaborative manner with Town Staff and the public. Services shall include: (a) Programming: Site access, parking, and site/building programming for the intended uses. (b) Concept Plans: Graphic studies and design plans for new structures and development concepts. (c) Analysis of Alternatives: Analysis of potential alternative recreational and public facility improvements. (d) Facilitation of Community Engagement: Coordinate with Town Staff efforts to conduct public meetings, including open houses, Planning and Zoning Commission meetings and Town Council meetings, to present concept designs and solicit public input. (e) Design and preparation of Construction Documents: Full architectural and engineering services for new structure(s). (f) Cost Estimating: Assistance with determine reasonable costs ranges anticipated for the designs. Anticipated project elements may include: • Patio space overlooking park adjacent to new structure(s) • New retaining walls to replace railroad tie walls in the vicinity • Retain truck turnaround area adjacent to historic Metcalf Cab in for event load in/out • Maintain as much parking as possible in vicinity of old Town Hall building • Undergrounding powerlines south of parking areas • Interplay with Parks Garage and historic Metcalf Cabin • Site and parking lot lighting • Electrical relocation to accommodate structure(s) and screening of existing facilities Request for Qualifications - East Harry A. Nottingham Park Design Project March 1, 2021 Page 3 of 5 PROJECT TEAM: The Consultant team shall be able to provide, either internal staff or identified subconsultants for the following disciplines: • Landscape Architecture • Irrigation Design • Engineering including grading and drainage and schematic utility design • Signage and wayfinding • Electrical Design TENTATIVE SCHEDULE: 3/1 Release solicitation and published Advertisement 3/12 Site Tour 3/16 Questions Due 3/22 Qualifications Due 3/23 Selection of up to 3 Finalists to Interview 3/25 Interviews 3/29 Firm Selected April//May/June Programming, Schematic Design, Public Outreach 7/6 Planning and Zoning Commission Review July/Aug/Sept Final Design October/November Bid Out 12/14 Notice of Award to Contractor Spring 2022 Construction RELATED EFFORTS: The Town is separately contracting for construction of improvements to West Nottingham Park. Those items include new path construction, lighting, landscaping and park gateway elements, public art locations, and removal of the softball field. Planning wo rk is also taking place in North Nottingham Park for permanent on-street parking, and new park restrooms to service the beach area. Additional online documents will be uploaded to www.engage.avon.org as they become available. CONSULTANT QUALIFICATION SUBMITTAL REQUIREMENTS: All SOQ submittals shall include a description of at least three (3) similar projects previously completed including schematic drawings, photos, and references. The SOQ shall also include: • Up to three (3) references of like projects • Schedule • Identification of all Team Members, including primary contact information. • List of proposed sub-consultants, if any. • Indicate any conflicts of interest. It is the Town’s expectation that the firm will have no financial interest or fiduciary relationship to other firms or vendors who are providing services. • Design Scope/Specifications o Provide a sample work plan and process for delivering the services. o Summarize what services the firm proposes to provide and what services are excluded. o Indicate the firm’s ability to design a project in the projected timeframe stated herein. o Fee schedule by position title, and a Not-to-Exceed percentage markup for sub- consultants, if any. Request for Qualifications - East Harry A. Nottingham Park Design Project March 1, 2021 Page 4 of 5 o Include per/meeting fee for public meetings (i.e. Planning and Zoning Commission, Cultural Arts and Special Events Committee, neighborhood groups). At least three (3) public meetings are estimated; however, more public meetings may be scheduled based upon the community engagement process. • General Items o Include any other items describing the team and why it is advantageous for the Town of Avon. o Any clarifications or assumptions for the scope of services. SUBMITTAL DUE DATE: The Proposal must be submitted by March 22, 2021, and will be received until midnight, Standard Mountain Time. The Town reserves the right to reject any proposal received after the Due Date. Proposals will only be accepted by submitting through: https://www.bidnetdirect.com/colorado/townofavon SELECTION PROCESS: The award will be made to a qualified Proposer whose proposal is deemed most advantageous to the Town; all factors considered. Relevant criteria for evaluation will include , but not be limited to the following: years of experience with community park improvements, landscaping in arid mountain environments, quality of similar design, fees, ability to modify designs based upon community and design review board feedback, and familiarity with park improvements in Avon, the Vail Valley, or similar mountain resort communities. Unsuccessful Proposers will be notified in writing as soon as possible. Final selection will be subject to successful negotiation of a Professional Services Agreement using the Town’s form agreement or incorporating the Town’s required municipal contract terms. ADDITIONAL INFORMATION: For additional information please contact: Matt Pielsticker, AICP Planning Director 970.748-4413 mpielsticker@avon.org Request for Qualifications - East Harry A. Nottingham Park Design Project March 1, 2021 Page 5 of 5 APPENDIX A: EAST HARRY A. NOTTINGHAM PARK VICINITY MAP 970-748-4065 ddempsey@avon.org TO: Honorable Mayor Smith Hymes and Council Members FROM: Danita Dempsey, CASE Manager RE: Avon Recreation Center Mural Project DATE: April 6, 2021 SUMMARY: This report outlines the approach, process, and design selection for the Avon Recreation Mural Project. The Mural Project is in the 2021 Approved Budget at $25,000. A written update was provided to Council at the February 23, 2021 Avon Town Council Meeting. There is no action required by Town Council. BACKGROUND: Avon Recreation Center Mural Project - The approach, not unlike other communities was to solicit a Call for Artists/Request for Proposal (RFP) providing guardrails for the artists around Project Intent, Design & Theme. The guardrails, outlined in the RFP, were thoroughly discussed, and fully supported by the CASE Committee during the January 21, 2021 meeting of the CASE Committee; see the FINAL CASE Committee Staff Report attached as Attachment A. On January 27th the RFP was issued through CAFÉ, a web-based platform reaching tens of thousands of artists. CAFÉ housed and catalogued the artist applications/submission, media inventory, Jury Panel score card and review comments, as well as artist communication. The RFP remained open through February 23rd. This resulted in 32 highly qualified submission from some of the most recognized muralists in the State of Colorado! a.There was a total of 31 applications submitted through the web-based platform CAFÉ by the entry deadline of February 23rd. And one (1) application submitted via email directly to the Administrator which was Danita Dempsey. b.The first round of individual jurying (review and scoring) in CAFÉ began on February 24th and was complete on March 2nd. i.The first round of scoring was a Yes, Maybe or No selection. ii.On March 2nd, the Jury Panel met via Zoom to review and discuss each application/submission. iii.This resulted is the advancement of six (6) applicants to the second round of jurying and moved 25 applicants to not invited status. iv.The Administrator called references of the top four (4) out of the six (6) advanced applicants to discuss (1) quality of projects (2) service/maintenance needs of projects (3) cooperation of Artist (4) expertise (5) technical feasibility; and (6) timeliness. A summary of each conversation was provided to the Jury Panel. c.The second round of individual jurying (review and scoring) in CAFÉ began on March 3rd and was complete on March 9th. i.The second round of scoring was 1 through 5; 1 = lowest score and 5 = highest score. The Jury Panel was instructed to refer to the Design & Theme, Project Intent, Overview, and Criteria for Art in the RFP to guide their scoring. EXHIBIT C 970-748-4065 ddempsey@avon.org ii.On March 9th, the Jury Panel met via Zoom to review and discuss each application/submission. iii.This resulted in the advancement of two (2) applicants to finalists and moved four (4) to not invited status. d.The two (2) applicants advanced to finalists were invited to refine their proposed design concepts by way of Jury Panel feedback by March 23rd. i.The Administrator called the two (2) finalists and provided the Jury Panel requested refinements/adjustments. ii.The refined designs were shared with the Jury Panel for review. e.Final Jury Panel review and discussion took place via Zoom on March 26th. i.During which ten (10) Jury Panel members voted for Pat Milbery and his design; and one (1) Jury Panel member abstained. ii.The near-final design is included as Attachment B. I am currently working with the artist to incorporate a few additional tweaks requested by the Jury Panel. iii.The desire is to install the mural the first two weeks in June. Jury Panel - A list of eleven (11) finely curated volunteers and staff severed as the Jury Panel, three of which have a diverse background and/or higher education in the fine art world and/or are experienced in service with the Town of Vail Art in Public Places Board. The Jury Panel worked cohesively through three rounds of jurying applications followed by 90 to 160 minutes of professional, friendly discussion and debate via Zoom on March 2nd, 9th and 26th. After each round of Jury Panel review and conversation, the Administrator summarized the Jury Panel conversation and provided next step instructions. I also participated as a Jury Panel member, and based on that experience, would estimate that each Jury Panel member spent approximately 90 minutes reviewing the applications for each of the three (3) rounds of the jury process. That’s approximately 54 hours of concentrated review followed by 2 hours, 38 minutes of conversation on March 2nd; 1 hour, 52 minutes on March 9th; and, 1 hour, 29 minutes on March 26th. The Jury Panel left no stone unturned! Below is a short bio on those Jury Panel members who are not employed by the Town or on the CASE Committee: a.Doe Browning – “I have been a Valley resident since 1999 and have a Bachelor of Fine Arts degree in Ceramics, Metals and Jewelry from Philadelphia College Arts (now University of the Arts) and a studio artist for many years. I served on the Town of Vail Art in Public Places Board for 8 years and was chairman for 5. My favorite valley art participation is as a two-time contestant in Project Funway (2nd place in 2015, 1st place in 2018) and as a judge (2019).” b.Andrew Pranger – Vail Valley Art Guild: “…over 15 years of arts education and experience including studying at The Centre for the Arts in Richmond, Virginia, Fine Art Painting at the University of Brighton in England (BA Hons), and a Masters of Arts 970-748-4065 ddempsey@avon.org Leadership and Cultural Management at Colorado State University (to be completed Summer 21). I have been the President of the Vail Valley Art Guild since December 2017, currently sit on the ECSD Gifted Arts Student Selection Panel, and regularly show my work at galleries across the US and Europe." c.Melissa Macdonald-Nelson – Vail Valley Art Guild: “…former Executive Director of the Eagle River Watershed Council for seven years in Avon, has a long history in art. Starting with art classes as a child at the Cleveland Art Museum and studying more recently at the Denver Art Museum, Denver Art Students League and privately with numerous nationally known instructors, she is now a working artist. An extensive art collector, Ms. Nelson evaluated, bought, and sold paintings internationally starting in 2000. Today she is the Treasurer of the Vail Valley Art Guild.” d.Lindsay Hardy – CASE Committee and Avon Town Council Member e.Amy Phillips – CASE Committee and Avon Town Council f.Eric Heil – Town Manager g.Matt Pielsticker – Director of Community Development h.John Curutchet – Director of Recreation Center i.Danita Dempsey – CASE Manager j.Kathy Ryan – CASE Committee, Avon resident k.Ruth Stanley – CASE Committee, Avon resident FINANCIAL CONSIDERATIONS: The 2021 Approved Budget includes $25,000 for the Avon Recreation Center Mural Project. The project is currently on budget. Thank you, Danita ATTACHMENTS: ATTACHMENT A – FINAL CASE Committee Staff Report ATTACHMENT B – Near Final Mural Design Concept 970-748-4065 ddempsey@avon.org TO: CASE Committee FROM: Danita Dempsey, CASE Manager RE: Staff Update & Art Projects in Avon DATE: January 11, 2021 OPENING COMMENTS: In 2020, the CASE Committee laid the groundwork for a robust arts and special events season in 2021 and the next several years. We are monitoring the restrictions associated with the COVID-19 pandemic as we enter the tactics, timeline and execution phase for 2021. In February, we hope to present Milestone Dates or “Go, No-Go” dates which will trigger vendor and artist engagement, development of marketing and promotions collateral, etc. I will provide an update to the Committee during the February meeting. Additionally, I anticipate the CASE Committee focus to shift towards further developing our long-term goals, criteria and strategies for cultural, arts and special events. This shift is well timed as the Committee make- up will also change this year. Once again, I look forward to another exciting, and at times crazed, year working alongside each of you! SUMMARY: This report provides an update on (1) CASE Committee new Council member and terms, (2) new additions to the 2021 Special Events calendar; and, (3) temporary and/or permanent art installations budget, RFP, application and jury process for four (4) projects to include: 1.Avon Recreation Mural Project 2.Art Around Avon 3.Storm Drain Educational 4.Painted Benches; and, Specific to the Avon Recreation Mural Project, critical to the project success how we describe what we are looking for or the “guardrails”. This is done in the Overview, Design & Theme and Project Intent sections in the Artist Call Out/RFP; see pages 3 and 4 of this report. I offer these sections for specific conversation. Additionally, if time allows, I will present the Art in Avon inventory and project phase map created in Google Earth. STAFF UPDATE: 1.CASE Committee Members: Please join me in welcoming Councilor Lindsay Hardy to the Committee. Lindsay was a member of the Planning & Zoning Commission for nearly eight (8) years and will provide a fresh and unique perspective. On February 1st we have four (4) members whose term will be ending on February 1st – see Table 1 below. Therefore, the CASE Committee Member application will be released in the coming days with an application deadline of March 1st. ATTACHMENT A ***Note: Exhibits A, C, D and E are not included in this packet*** 970-748-4065 ddempsey@avon.org 2.2021 Special Events Calendar: There have been two additions to the 2021 Special Events Calendar since the November CASE Committee meeting; (1) Art Around Avon Walk; and, (2) Howard Allen Events. The Special Events Calendar attached as Exhibit A includes Option A and Option B scenarios. a.Art Around Avon Walk – Scheduled on June 4th is the “presentation” of the sculpture art to the community. Each selected artist will be asked to attend and “present” their selected work during a walking tour for the community. At either the beginning or end of the walking tour, we will host an artist reception at Town Hall and invite the community to engage with each artist. The installations will be on display in the Art Around Avon Program through May 2022. See below in Current Activity & Planning for more information on the Art Around Avon Program. b.Howard Allen Events - Produces art festivals in Virginia, Florida, Maryland, Pennsylvania and Colorado (Aspen, Telluride, Keystone and Frisco). They have produced the Beaver Creek Art Festival for the past 29 years. Howard Allen Events is looking to grow the two- day festival and believes Nottingham Park is the perfect venue to facilitate growth while maintaining close geographic and demographic ties with their Beaver Creek clientele. Additionally, since the festival has brand recognition and longevity, it is anticipated that Beaver Creek remain in the name of the festival in 2021; “Avon Festival of the Arts (formerly the Beaver Creek Art Festival).” i.“We are a full “turn-key” company. We have an in-house staff of dedicated professionals, including a publicist, media buyer, marketing director, and operations manager. Our staff works directly with our properties to create a flawless experience. We bring with us, not only talented artists, but a seasoned Member Term Start Date Term End Date Campos, Pedro 1 1-Jun-20 1-Feb-22 Cofelice, Chris 1 1-Jun-20 1-Feb-22 Denhart, Jason 1-Jun-20 1-Feb-21 Haley, Timothy1 1-Jun-20 1-Feb-21 Mattis, Lisa1 1-Jun-20 1-Feb-21 Ryan, Kathy1 1-Jun-20 1-Feb-22 Stanley, Ruth1 1-Jun-20 1-Feb-21 Phillips, Amy 1-Jun-20 1-Feb-23 Hardy, Lindsay 13-Jan-21 1-Feb-23 Table 1 CASE Committee Voting Members Appointment & Term Ex-Officio Non-Voting 1Denotes service on the sunset Ad Hoc Special Events Committee 970-748-4065 ddempsey@avon.org staff of show directors, show coordinators, and a cleanup crew. We carry a $3,000,000 liability insurance policy.” CURRENT ACTIVITY & PLANNING: EVERYTHING ART! 1.Art Installation Projects Budget: The 2021 proposed budget includes $45,000 for temporary and/or permanent art installations. Table 2 below identifies the current cost estimate for each project which I will continue to work towards gathering more accurate costs. Table 2 2021 Temporary / Permanent Art Installations Art Installation Cost Estimate Rec. Center Mural $ 24,000 Art Around Avon Program $ 19,790 Storm Drain Educational Art $ 1,500 Painted Benches $ 4,250 TOTAL $ 49,540 2.Avon Recreation Center Mural Project: As discussed in the September 2020 CASE Committee meeting, the Town is embarking on the planning and/or building phase for Nottingham Park improvements (cabin remodel, public restrooms, beach restrooms building) and eventually the west Main Street Mall (MSM) extension and Lot B hotel development. The Mural location will become a focal point and gateway to Nottingham Park. The recommended approach and not unlike other communities were to solicit an RFP / Artist Call Out providing guardrails around design and theme and require potentially multiple design iterations. The application, selection and jury process for the Mural project is more robust than the others listed above and may include an opportunity for citizens to comment outside of the Town Council forum. Critical to the success, community acceptance and appreciation of this project is the Overview, Design & Theme and Project Intent sections in the Artist Call Out/RFP. I have provided them below for discussion; the full Artist Call Out/RFP is attached as Exhibit B. a.Overview: The Recreation Center Mural Project (“Mural”) will help to establish a creative identity and spirit for the developing hardscape connection between the west end of the Main Street Mall and Harry A. Nottingham Park; the crowned jewel of the Town. The Mural will become a significant landmark, focal point, and gateway to Nottingham Park which inspires community, conversation and connection. Applicants may apply to design murals for one, two or all three walls although one artist for all three walls is preferred. The enhancement of public places by integrating the creative work of artists improves the pedestrian experience and promotes vibrancy, creativity and livelihood in the community. 970-748-4065 ddempsey@avon.org The presence of and access to public art enlivens public areas and their grounds and makes them more welcoming. It creates a deeper interaction with the places where we live, work, and visit. Public art illuminates the diversity and history of a co mmunity, and points to its aspirations for the future. b.Design & Theme: The CASE Committee is seeking a design that will delight people with a unique and cheerful character representative of the mountain lifestyle. The theme could speak to the beauty of the area’s natural resources (Nottingham Park and Lake, Eagle River, native wildlife and/or plant/floral life – not including landscape scenery); cultural legacy (Salute to the USA signature event, AvonLIVE! concert series, bronze sculpture collection), historical preservation (Metcalf Cabin, Nottingham Ranch, water wheel and Bob the Bridge); or the future of our creative community and influences of our Latino cultural landscape. c.Project Intent: To create a significant landmark, focal point and gateway between the east entry to Nottingham Park and the Main Street Mall which inspires community, conversation, connection; and, identifies Avon as an a rt community. The selected artist is responsible for working with Town representatives on all aspects to include multiple iterations of design. 3.Art Around Avon Program: This program is modeled after the Art Around Town program in the Town of Carbondale which was presented to CASE during the September 2020 meeting. It is a mechanism for temporary installations throughout the Town core to be renewed each year with minimal investment from the Town. Additionally, the program delivers community vibrancy and placemaking, supports the art community and artist themselves with awareness, financial compensation, opportunity to sell works which includes a revenue share between the artist and the Town; and, speaks to both residence and destination guests. The Artist Call Out / Request for Proposals (RFP) was released through an on-line artist application, selection and jury process earlier this week. A selected group will jury the submissions through the on-line platform (CAFÉ) between March 15th and April 1st. The full timeline is provided in the RFP and attached as Exhibit C. Assuming this program will have the same success as Carbondale’s, it would become annual with artists call out beginning in November, deinstalls in late-May 2022 and re-installs at the beginning of June 2022. Each year the new selections are presented to the community through the Art Around Avon event supported by a walking-map which will available year-round. Through collaboration with Vail Valley Art Guild, Town Manager, Town Engineer and Community Development, nine (9) exhibition locations were identified for installations along Avon Road and E. Benchmark Road in 2021 (Phase 1), four (4) exhibit locations in 2022 (Phase 2) in West Nottingham Park; and, four (4) exhibit locations in 2023 (Phase 3) along the south side of 970-748-4065 ddempsey@avon.org Nottingham Lake and Metcalf Cabin. The total number of phased exhibition locations in the Art Around Avon program by June 2023 is 17. We will review selected exhibition locations for the installations during the presentation of the Art in Avon inventory map, if time allows. 4.Storm Drain Educational Art Installation: I was asked to participate alongside the Town Engineer and the Eagle River Water Shed Council to select locations and develop decals which adhere to hard-scape surfaces educating the public about storm drains and promote the health of our valuable natural waterways. The decals along with educational signage will be installed in early spring and removed in late fall; and, hopefully become a yearly program. I released an Artist Call Out / Request for Qualification and attached as Exhibit D, on November 30, 2020 which had a deadline of January 15th. Town Engineer and I are currently reviewing application submittals to determine artist selection and will provide an update to the Committee as needed. The Town of Vail has had tremendous success with their annual Storm Drain Education Program; photos of the decals in Vail are provided and attached as Exhibit E. We will review selected locations for the installations during the presentation of the Art in Avon inventory map, if time allows. 5.Painted Benches: The Town engaged a local artist to create designs and paint six (6) park benches in 2020. This project was completed in September and the benches are located along Avon Road and E. Benchmark Road. We would like to continue this project by adding four (4) new painted benches in summer of 2021. We will review selected locations for the installations during the presentation of the Art in Avon inventory map, if time allows Thank you, Danita ATTACHMENTS EXHIBIT A – 2021 Special Events Calendar EXHIBIT B – Artist Call Out / RFP Recreation Center Mural Project EXHIBIT C - Artist Call Out / RFQ Art Around Avon Program EXHIBIT D – Arts Call Out / RFP Storm Drain Educational Art Installation EXHIBIT E – Town of Vail Storm Drain Educational Decals NOT INCLUDED IN PACKET NOT INCLUDED IN PACKET NOT INCLUDED IN PACKET NOT INCLUDED IN PACKET Artist Call Out / Request for Proposal Avon Recreation Center Mural Project Page 1 of 4 CALL FOR ARTIST / REQUEST FOR PROPOSAL TOWN OF AVON RECREATION CENTER MURAL PROJECT for 2021 The Town of Avon, Colorado, (“Town”) requests proposals from multiple artists or artist teams to create an original mural or murals for the east facing exterior concrete block wall(s) of the Avon Recreation Center located on Mikaela Way. This is project of the Avon Town Council and Cultural, Arts & Special Events (“CASE”) Committee. Overview: The Recreation Center Mural Project (“Mural”) will help to establish a creative identity and spirit for the developing hardscape connection between the west end of the Main Street Mall and Harry A. Nottingham Park; the crowned jewel of the Town. The Mural will become a significant landmark, focal point, and gateway to Nottingham Park which inspires community, conversation and connection. Applicants may apply to design murals for one, two or all three walls although one artist or artist team for all three walls is preferred. The enhancement of public places by integrating the creative work of artists improves the pedestrian experience and promotes vibrancy, creativity and livelihood in the community. The presence of and access to public art enlivens public areas and their grounds and makes them more welcoming. It creates a deeper interaction with the places where we live, work, and visit. Public art illuminates the diversity and history of a community, and points to its aspirations for the future. Design & Theme: The CASE Committee is seeking a design that will delight people with a unique and cheerful character representative of the mountain lifestyle. The theme could speak to the beauty of the area’s natural resources (Nottingham Park and Lake, Eagle River, native wildlife and/or plant/floral life – not including landscape scenery); cultural legacy (Salute to the USA signature event, AvonLIVE! concert series, bronze sculpture collection), historical preservation (Metcalf Cabin, Nottingham Ranch, water wheel and Bob the Bridge); or the future of our creative community and influences of our Latino cultural landscape. Project Intent: To create a significant landmark, focal point and gateway between the east entry to Nottingham Park and the Main Street Mall which inspires community, conversation, connection; and, identifies Avon as an art community. The selected artist is responsible for working with Town representatives on all aspects to include multiple iterations of design. Project Budget: Selected artist shall be paid up to a $10,000 stipend - See Table 1. The project budget is all-inclusive and must include all design fees, commercial liability insurance, all costs and materials for installation, including transportation, lodging and meals. The Town will clean and prime the site prior to installation. The Town shall provide a boom lift and/or scissor lift for no more than 15 consecutive days for all three (3) walls. Any additional days required by artist must be communicated in the artist proposal submission. EXHIBIT B Artist Call Out / Request for Proposal Avon Recreation Center Mural Project Page 2 of 4 Site Description: East facing exterior concrete block wall(s) of the Avon Recreation Center located on Mikaela Way. The site is high visibility (pedestrians, motorists, cyclists) and has unique characteristics. At the base of Wall A and Wall B, is a ramp at lower than ground level to the loading dock of the Recreation Center with many exterior utility features and doors. Additionally, Wall B has three windows of equal size; and, Wall C has one large window. See Attachment A. •Wall A: 34' Tall x 48' Wide | Sq. Footage = 1,632 •Wall B: 34' Tall x 35’2” Wide | Sq. Footage = 1,197 •Wall C: 26’ 75” Tall x 33’ 5” Wide | Sq. Footage 897 •Total Combined Sq. Ft. = 3,726 Eligibility: 1.The Request for Proposals is open to all artists and artist teams residing and working in Colorado. 2.All applicants must be 18 years of age or older and have all necessary documentation and permits to work in the United States at the time of submittal. 3.Applicants must be able to complete work before June 15, 2021. 4.Applicants must provide a statement regarding any conflicts of interest and listing of any litigation involving the artist in the past five (5) years and lawsuit dismissal and/or termination outcomes. Criteria for Art: 1.Quality – The consideration of highest priority is the inherent artistic excellence of the mural(s) artwork as well as representing a diverse range of appeal within the community. 2.Timelessness – Mural(s) will be viewed as a long-term acquisition that should have aesthetic relevance to the community in future years and reflect enduring artistic quality. 3.Site Compatibility & Appropriateness – Mural(s) must be appropriate in scale, material form and content for both the immediate and general, social and physical environment in which the Mural(s) will be placed. 4.Elements of Design – The consideration that the Mural(s) will serve to establish a significant focal point, define spaces, inspire community, conversation and connections, establish creative identity, and create a gateway, among other things. 5.Permanence & Safety – Consideration will be given to permanence, protection against vandalism, weathering and excessive maintenance and repair costs. Wall Tall Width Sq. Ft. % of Total Sq. Ft. Artist Stipend A 34' 48'1,632 43.80% 4,380$ B 34'35' 2" 1,197 32.10% 3,210$ C 26' 75" 33" 5"897 24%2,400$ Table 1 Artist Call Out / Request for Proposal Avon Recreation Center Mural Project Page 3 of 4 Artist Criteria: 1.Cooperation – Ability of the Mural artist(s) to work closely and cooperatively with CASE and Town staff. 2.Expertise - Demonstrates knowledge and experience of public mural art. 3.Presentation – Ability of the Mural artist(s) to clearly describe concepts verbally and through quality written materials. 4.Technical Feasibility - Ability of the Mural artist(s) to carry out the concepts described in the proposed Mural(s). 5.Timelines - Ability of the Mural artist(s) to deliver the mural art according to the agreed schedule. 6.Aesthetic Standard - CASE shall have the right to withhold recommending acceptance to Town Council of a Mural(s) until it clearly meets standards of artistic achievement agreed upon by most of the CASE members. Application & Process: The Town uses the web-based service, CallforEntry.orgTM, also known as CaFETM, to manage artist applications and selection processes for the Mural Project. Application shall include: 1.Artist and/or Artist Team Contact: Upload complete and accurate contact information. 2.Proposal: a.Include 1 to 5 images of your proposed (Mural(s) design (sketches, digital design, mock-up). b.Project statement describing your approach and intention for the Mural (s). 3.References & Past Work: Three (3) relevant mural project references to include the following for each project: a.Main contact. b.Scope and description of project. c.Project budget. d.Project timeline. e.Project location. f.Minimum of three (3) digital images and maximum of eight (8) digital images. Anticipated Timeline: •Artist Call for entry: January 25, 2021 •Deadline for entry: February 22, 2021. •Proposed selection notification: March 22, 2021. •Installation of work: June 1 through June 15, 2021. •Completion of work: June 15, 2021 The Town is not responsible for any expense for the preparation or submittal of the Request for Proposals. The Town has no obligation to select or use the services of any consultant submitting a Request for Artist Call Out / Request for Proposal Avon Recreation Center Mural Project Page 4 of 4 Proposals. The Town retains all rights to solicit and enter into agreements with consultants for services or projects deemed necessary by the Town. Any questions may be directed to Danita Dempsey at ddempsey@avon.org, (970) 748-4065. Avon Recreation Center Mural | Site Description January 25, 2021 Avon Recreation Center Mural Project Attachment A: Site Description January 25, 2021 Danita Dempsey | Cultural, Arts & Special Events Manager Exhibit B CAvon Recreation Center Mural | Site Description January 25, 2021 Street View of all Three Walls Total Combined Sq. Ft. = 3,726 Wall C: 26’ 75” Tall x 33’ 5” Wide Sq. Ft. 897 Wall B: 34' Tall x 35’ 2” Wide Sq. Ft. 1,197 Wall A: 34' Tall x 48' Wide Sq. Ft. 1,632 CAvon Recreation Center Mural | Site Description January 25, 2021 Street View of Loading Dock Area Loading Dock Landing CAvon Recreation Center Mural | Site Description January 25, 2021 ATTACHMENT B