CASE Committee Packet Materials 1.21.21
970-748-4065 ddempsey@avon.org
TO: CASE Committee
FROM: Danita Dempsey, CASE Manager
RE: Staff Update & Art Projects in Avon
DATE: January 11, 2021
OPENING COMMENTS: In 2020, the CASE Committee laid the groundwork for a robust arts and special
events season in 2021 and the next several years. We are monitoring the restrictions associated with the
COVID-19 pandemic as we enter the tactics, timeline and execution phase for 2021. In February, we hope
to present Milestone Dates or “Go, No-Go” dates which will trigger vendor and artist engagement,
development of marketing and promotions collateral, etc. I will provide an update to the Committee during
the February meeting.
Additionally, I anticipate the CASE Committee focus to shift towards further developing our long-term goals,
criteria and strategies for cultural, arts and special events. This shift is well timed as the Committee make-
up will also change this year. Once again, I look forward to another exciting, and at times crazed, year
working alongside each of you!
SUMMARY: This report provides an update on (1) CASE Committee new Council member and terms, (2)
new additions to the 2021 Special Events calendar; and, (3) temporary and/or permanent art installations
budget, RFP, application and jury process for four (4) projects to include:
1. Avon Recreation Mural Project
2. Art Around Avon
3. Storm Drain Educational
4. Painted Benches; and,
Specific to the Avon Recreation Mural Project, critical to the project success how we describe what we are
looking for or the “guardrails”. This is done in the Overview, Design & Theme and Project Intent sections in
the Artist Call Out/RFP; see pages 3 and 4 of this report. I offer these sections for specific conversation.
Additionally, if time allows, I will present the Art in Avon inventory and project phase map created in Google
Earth.
STAFF UPDATE:
1. CASE Committee Members: Please join me in welcoming Councilor Lindsay Hardy to the
Committee. Lindsay was a member of the Planning & Zoning Commission for nearly eight (8) years
and will provide a fresh and unique perspective. On February 1st we have four (4) members whose
term will be ending on February 1st – see Table 1 below. Therefore, the CASE Committee Member
application will be released in the coming days with an application deadline of March 1st.
970-748-4065 ddempsey@avon.org
2. 2021 Special Events Calendar: There have been two additions to the 2021 Special Events
Calendar since the November CASE Committee meeting; (1) Art Around Avon Walk; and, (2)
Howard Allen Events. The Special Events Calendar attached as Exhibit A includes Option A and
Option B scenarios.
a. Art Around Avon Walk – Scheduled on June 4th is the “presentation” of the sculpture art to
the community. Each selected artist will be asked to attend and “present” their selected
work during a walking tour for the community. At either the beginning or end of the walking
tour, we will host an artist reception at Town Hall and invite the community to engage with
each artist. The installations will be on display in the Art Around Avon Program through
May 2022. See below in Current Activity & Planning for more information on the Art
Around Avon Program.
b. Howard Allen Events - Produces art festivals in Virginia, Florida, Maryland, Pennsylvania
and Colorado (Aspen, Telluride, Keystone and Frisco). They have produced the Beaver
Creek Art Festival for the past 29 years. Howard Allen Events is looking to grow the two-
day festival and believes Nottingham Park is the perfect venue to facilitate growth while
maintaining close geographic and demographic ties with their Beaver Creek clientele.
Additionally, since the festival has brand recognition and longevity, it is anticipated that
Beaver Creek remain in the name of the festival in 2021; “Avon Festival of the Arts
(formerly the Beaver Creek Art Festival).”
i. “We are a full “turn-key” company. We have an in-house staff of dedicated
professionals, including a publicist, media buyer, marketing director, and
operations manager. Our staff works directly with our properties to create a
flawless experience. We bring with us, not only talented artists, but a seasoned
Member Term Start Date Term End Date
Campos, Pedro 1 1-Jun-20 1-Feb-22
Cofelice, Chris 1 1-Jun-20 1-Feb-22
Denhart, Jason 1-Jun-20 1-Feb-21
Haley, Timothy1 1-Jun-20 1-Feb-21
Mattis, Lisa1 1-Jun-20 1-Feb-21
Ryan, Kathy1 1-Jun-20 1-Feb-22
Stanley, Ruth1 1-Jun-20 1-Feb-21
Phillips, Amy 1-Jun-20 1-Feb-23
Hardy, Lindsay 13-Jan-21 1-Feb-23
Table 1
CASE Committee Voting Members Appointment & Term
Ex-Officio Non-Voting
1Denotes service on the sunset Ad Hoc Special Events Committee
970-748-4065 ddempsey@avon.org
staff of show directors, show coordinators, and a cleanup crew. We carry a
$3,000,000 liability insurance policy.”
CURRENT ACTIVITY & PLANNING: EVERYTHING ART!
1. Art Installation Projects Budget: The 2021 proposed budget includes $45,000 for temporary
and/or permanent art installations. Table 2 below identifies the current cost estimate for each
project which I will continue to work towards gathering more accurate costs.
Table 2
2021 Temporary / Permanent Art Installations
Art Installation Cost Estimate
Rec. Center Mural $ 24,000
Art Around Avon Program $ 19,790
Storm Drain Educational Art $ 1,500
Painted Benches $ 4,250
TOTAL $ 49,540
2. Avon Recreation Center Mural Project: As discussed in the September 2020 CASE Committee
meeting, the Town is embarking on the planning and/or building phase for Nottingham Park
improvements (cabin remodel, public restrooms, beach restrooms building) and eventually the west
Main Street Mall (MSM) extension and Lot B hotel development. The Mural location will become a
focal point and gateway to Nottingham Park. The recommended approach and not unlike other
communities were to solicit an RFP / Artist Call Out providing guardrails around design and theme
and require potentially multiple design iterations. The application, selection and jury process for
the Mural project is more robust than the others listed above and may include an opportunity for
citizens to comment outside of the Town Council forum. Critical to the success, community
acceptance and appreciation of this project is the Overview, Design & Theme and Project Intent
sections in the Artist Call Out/RFP. I have provided them below for discussion; the full Artist Call
Out/RFP is attached as Exhibit B.
a. Overview: The Recreation Center Mural Project (“Mural”) will help to establish a creative
identity and spirit for the developing hardscape connection between the west end of the
Main Street Mall and Harry A. Nottingham Park; the crowned jewel of the Town. The Mural
will become a significant landmark, focal point, and gateway to Nottingham Park which
inspires community, conversation and connection. Applicants may apply to design murals
for one, two or all three walls although one artist for all three walls is preferred.
The enhancement of public places by integrating the creative work of artists improves the
pedestrian experience and promotes vibrancy, creativity and livelihood in the community.
970-748-4065 ddempsey@avon.org
The presence of and access to public art enlivens public areas and their grounds and
makes them more welcoming. It creates a deeper interaction with the places where we
live, work, and visit. Public art illuminates the diversity and history of a co mmunity, and
points to its aspirations for the future.
b. Design & Theme: The CASE Committee is seeking a design that will delight people with a
unique and cheerful character representative of the mountain lifestyle. The theme could
speak to the beauty of the area’s natural resources (Nottingham Park and Lake, Eagle
River, native wildlife and/or plant/floral life – not including landscape scenery); cultural
legacy (Salute to the USA signature event, AvonLIVE! concert series, bronze sculpture
collection), historical preservation (Metcalf Cabin, Nottingham Ranch, water wheel and
Bob the Bridge); or the future of our creative community and influences of our Latino
cultural landscape.
c. Project Intent: To create a significant landmark, focal point and gateway between the east
entry to Nottingham Park and the Main Street Mall which inspires community,
conversation, connection; and, identifies Avon as an a rt community. The selected artist is
responsible for working with Town representatives on all aspects to include multiple
iterations of design.
3. Art Around Avon Program: This program is modeled after the Art Around Town program in the
Town of Carbondale which was presented to CASE during the September 2020 meeting. It is a
mechanism for temporary installations throughout the Town core to be renewed each year with
minimal investment from the Town. Additionally, the program delivers community vibrancy and
placemaking, supports the art community and artist themselves with awareness, financial
compensation, opportunity to sell works which includes a revenue share between the artist and the
Town; and, speaks to both residence and destination guests.
The Artist Call Out / Request for Proposals (RFP) was released through an on-line artist
application, selection and jury process earlier this week. A selected group will jury the submissions
through the on-line platform (CAFÉ) between March 15th and April 1st. The full timeline is provided
in the RFP and attached as Exhibit C. Assuming this program will have the same success as
Carbondale’s, it would become annual with artists call out beginning in November, deinstalls in
late-May 2022 and re-installs at the beginning of June 2022. Each year the new selections are
presented to the community through the Art Around Avon event supported by a walking-map which
will available year-round.
Through collaboration with Vail Valley Art Guild, Town Manager, Town Engineer and Community
Development, nine (9) exhibition locations were identified for installations along Avon Road and E.
Benchmark Road in 2021 (Phase 1), four (4) exhibit locations in 2022 (Phase 2) in West
Nottingham Park; and, four (4) exhibit locations in 2023 (Phase 3) along the south side of
970-748-4065 ddempsey@avon.org
Nottingham Lake and Metcalf Cabin. The total number of phased exhibition locations in the Art
Around Avon program by June 2023 is 17.
We will review selected exhibition locations for the installations during the presentation of the Art in
Avon inventory map, if time allows.
4. Storm Drain Educational Art Installation: I was asked to participate alongside the Town
Engineer and the Eagle River Water Shed Council to select locations and develop decals which
adhere to hard-scape surfaces educating the public about storm drains and promote the health of
our valuable natural waterways. The decals along with educational signage will be installed in
early spring and removed in late fall; and, hopefully become a yearly program. I released an Artist
Call Out / Request for Qualification and attached as Exhibit D, on November 30, 2020 which had a
deadline of January 15th. Town Engineer and I are currently reviewing application submittals to
determine artist selection and will provide an update to the Committee as needed. The Town of
Vail has had tremendous success with their annual Storm Drain Education Program; photos of the
decals in Vail are provided and attached as Exhibit E.
We will review selected locations for the installations during the presentation of the Art in Avon
inventory map, if time allows.
5. Painted Benches: The Town engaged a local artist to create designs and paint six (6) park
benches in 2020. This project was completed in September and the benches are located along
Avon Road and E. Benchmark Road. We would like to continue this project by adding four (4) new
painted benches in summer of 2021. We will review selected locations for the installations during
the presentation of the Art in Avon inventory map, if time allows
Thank you, Danita
ATTACHMENTS
EXHIBIT A – 2021 Special Events Calendar
EXHIBIT B – Artist Call Out / RFP Recreation Center Mural Project
EXHIBIT C - Artist Call Out / RFQ Art Around Avon Program
EXHIBIT D – Arts Call Out / RFP Storm Drain Educational Art Installation
EXHIBIT E – Town of Vail Storm Drain Educational Decals
2021 Events Calendar Option A
January February March Legend
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa Music Education
1 2 1 2 3 4 5 6 1 2 3 4 5 6 Recreation Arts & Culinary
3 4 5 6 7 8 9 7 8 9 10 11 12 13 7 8 9 10 11 12 13 MSM Activation
10 11 12 13 14 15 16 14 15 16 17 18 19 20 14 15 16 17 18 19 20 Participatory & Athletic Field Maintenance
17 18 19 20 21 22 23 21 22 23 24 25 26 27 21 22 23 24 25 26 27 Salute
24 25 26 27 28 29 30 28 28 29 30 31 Private Rental / APP
31
Notes
April M May June MAY
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa May 29 | Town Clean Up Day May 30 | SunsetLIVE!
1 2 3 1 1 2 3 4 5 JUNE
4 5 6 7 8 9 10 2 3 4 5 6 7 8 6 7 8 9 10 11 12 June 3,10,17,24 | OW Swim June 6,13,20,27 | SunsetLIVE!
11 12 13 14 15 16 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19 June 20 | Daddy Daughter Tutu 2K June 21,28 | Dunk-N-Dash
18 19 20 21 22 23 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26 June 21-23 | Lacrosse** June 23,30 | AvonLIVE! & Weekly Art Expo**
25 26 27 28 29 30 23 24 25 26 27 28 29 27 28 29 30 June 26 | Vail Valley Brewfest** June 26 | Pop Up Music
30 31 JULY
July 1,8,15,22,29 | OW Swim July 3,10,17,24,31 | Pop Up Music
July August S September July 7,14,21,28 | AvonLIVE! & Weekly Art Expo** July 9,16,23,30 | LS Cinema
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa July 9-11 Triple Bypass** July 11,18,25 | SunsetLIVE!
1 2 3 1 2 3 4 5 6 7 1 2 3 4 July 12,19,26 | Dunk-N-Dash July 16-18 | Xtrerra**
4 5 6 7 8 9 10 8 9 10 11 12 13 14 5 6 7 8 9 10 11 July 23-25 | Avon Arts Celebration
11 12 13 14 15 16 17 15 16 17 18 19 20 21 12 13 14 15 16 17 18 AUGUST
18 19 20 21 22 23 24 22 23 24 25 26 27 28 19 20 21 22 23 24 25 August 1,8,15,22,29 | SunsetLIVE! August 2 | Dunk-N-Dash
25 26 27 28 29 30 31 29 30 26 27 28 29 30 August 2 or 5 | Dancing in Park** August 4,11,18,35 | AvonLIVE! & Weekly Art Expo**
August 5,12 | OW Swim August 6,13,20,274 | LS Cinema
August 7&8 | OW Swim Champ’ship August 7,14,21,28 | Pop Up Music
October November December August 9-16 | Circus** August 27 | Colorado Classic**
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa SEPTEMBER
1 2 1 2 3 4 5 6 1 2 3 4 September 1 | AvonLIVE! September 1 | Weekly Art Expo**
3 4 5 6 7 8 9 7 8 9 10 11 12 13 5 6 7 8 9 10 11 September 3 | LS Cinema September 4 | Pop Up Music
10 11 12 13 14 15 16 14 15 16 17 18 19 20 12 13 14 15 16 17 18 September 4-5 | Avon Arts Festival September 5 | SunsetLIVE!
17 18 19 20 21 22 23 21 22 23 24 25 26 27 19 20 21 22 23 24 25 October
24 25 26 27 28 29 30 28 29 30 26 27 28 29 30 31 October 2-3 | Vail Valley Soccer** October 8-10 | Man of the Cliff**
31
Legend
Music Education
Recreation Private Rental / APP
Arts & Culinary MSM Activation
Participatory & Athletic Field Maintenance
Salute 2+ colors for multiple Events/Venues
Notes
APRIL
April 3 | Egg Hunt
MAY
May 29 | Town Clean Up Day May 30 | SunsetLIVE!
JUNE
June 3,10,17,24 | OW Swim June 4 | Art Around Avon Walk
June 6,13,20,27 | SunsetLIVE! June 20 | Daddy Daughter Tutu 2K
June 21,28 | Dunk-N-Dash June 21-23 | Lacrosse**
June 23,30 | Weekly Art Expo** June 23,30 | AvonLIVE!
June 26 | Pop Up Music June 26 | Vail Valley Brewfest**
JULY
July 1,8,15,22,29 | OW Swim July 3,10,17,24,31 | Pop Up Music
July 7,14,21,28 | AvonLIVE! July 7,14,21,28 | Weekly Art Expo**
July 9,16,23,30 | LS Cinema July 11,18,25 | SunsetLIVE
July 12,19,26 | Dunk-N-Dash July 16-18 | Xtrerra**
July 23-25 | Avon Arts Celebration July 31 | Howard Allen Events
AUGUST
August 1 | Howard Allen Events
August 1,8,15,22,29 | SunsetLIVE! August 2 | Dunk-N-Dash
August 4,11,18,25 | AvonLIVE! August 4,11,18,25 | Weekly Art Expo**
August 5 | Dancing in Park** August 5,12 | OW Swim
August 6,13,20,27 | LS Cinema August 6 | SUP Race
August 7,14,21,28 |Pop Up Music August 7-8 | OW Swim Champ’ship
August 9-16 | Circus** August 27 | Colorado Classic**
SEPTEMBER
September 1 | AvonLIVE! September 1 | Weekly Art Expo**
September 3 | LS Cinema September 4 |Pop Up Music
September 4-5 | Avon Arts Festival September 5 | SunsetLIVE!
September 16 | Community Picnic
OCTOBER
October 2-3 | Vail Valley Soccer** October 8-10 | Man of the Cliff**
** Third party produced event dates are subject to change
=
EXHIBIT A
2021 Events Calendar Option B
January February March Legend
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa Music Education
1 2 1 2 3 4 5 6 1 2 3 4 5 6 Recreation Arts & Culinary
3 4 5 6 7 8 9 7 8 9 10 11 12 13 7 8 9 10 11 12 13 MSM Activation
10 11 12 13 14 15 16 14 15 16 17 18 19 20 14 15 16 17 18 19 20 Participatory & Athletic Field Maintenance
17 18 19 20 21 22 23 21 22 23 24 25 26 27 21 22 23 24 25 26 27 Salute
24 25 26 27 28 29 30 28 28 29 30 31 Private Rental / APP
31
Notes
April M May June MAY
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa May 29 | Town Clean Up Day May 30 | SunsetLIVE!
1 2 3 1 1 2 3 4 5 JUNE
4 5 6 7 8 9 10 2 3 4 5 6 7 8 6 7 8 9 10 11 12 June 3,10,17,24 | OW Swim June 6,13,20,27 | SunsetLIVE!
11 12 13 14 15 16 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19 June 20 | Daddy Daughter Tutu 2K June 21,28 | Dunk-N-Dash
18 19 20 21 22 23 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26 June 21-23 | Lacrosse** June 23,30 | AvonLIVE! & Weekly Art Expo**
25 26 27 28 29 30 23 24 25 26 27 28 29 27 28 29 30 June 26 | Vail Valley Brewfest** June 26 | Pop Up Music
30 31 JULY
July 1,8,15,22,29 | OW Swim July 3,10,17,24,31 | Pop Up Music
July August S September
July 7,14,21,28 | AvonLIVE! & Weekly Art Expo** July 9,16,23,30 | LS Cinema
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa July 9-11 Triple Bypass** July 11,18,25 | SunsetLIVE!
1 2 3 1 2 3 4 5 6 7 1 2 3 4 July 12,19,26 | Dunk-N-Dash July 16-18 | Xtrerra**
4 5 6 7 8 9 10 8 9 10 11 12 13 14 5 6 7 8 9 10 11 July 23-25 | Avon Arts Celebration
11 12 13 14 15 16 17 15 16 17 18 19 20 21 12 13 14 15 16 17 18 AUGUST
18 19 20 21 22 23 24 22 23 24 25 26 27 28 19 20 21 22 23 24 25 August 1,8,15,22,29 | SunsetLIVE! August 2 | Dunk-N-Dash
25 26 27 28 29 30 31 29 30 26 27 28 29 30 August 2 or 5 | Dancing in Park** August 4,11,18,35 | AvonLIVE! & Weekly Art Expo**
August 5,12 | OW Swim August 6,13,20,274 | LS Cinema
August 7&8 | OW Swim Champ’ship August 7,14,21,28 | Pop Up Music
October November December August 9-16 | Circus** August 27 | Colorado Classic**
Su M T W T F Sa Su M T W T F Sa Su M T W T F Sa SEPTEMBER
1 2 1 2 3 4 5 6 1 2 3 4 September 1 | AvonLIVE! September 1 | Weekly Art Expo**
3 4 5 6 7 8 9 7 8 9 10 11 12 13 5 6 7 8 9 10 11 September 3 | LS Cinema September 4 | Pop Up Music
10 11 12 13 14 15 16 14 15 16 17 18 19 20 12 13 14 15 16 17 18 September 4-5 | Avon Arts Festival September 5 | SunsetLIVE!
17 18 19 20 21 22 23 21 22 23 24 25 26 27 19 20 21 22 23 24 25 October
24 25 26 27 28 29 30 28 29 30 26 27 28 29 30 31 October 2-3 | Vail Valley Soccer** October 8-10 | Man of the Cliff**
31
Legend
Music Education
Recreation Private Rental / APP
Arts & Culinary MSM Activation
Participatory & Athletic Field Maintenance
Salute 2+ colors for multiple Events/Venues
Notes
APRIL
April 3 | Egg Hunt
MAY
May 29 | Town Clean Up Day May 30 | SunsetLIVE!
JUNE
June 3,10,17,24 | OW Swim June 4 | Art Around Avon Walk
June 6,13,20,27 | SunsetLIVE! June 20 | Daddy Daughter Tutu 2K
June 21,28 | Dunk-N-Dash June 21-23 | Lacrosse**
June 23,30 | Weekly Art Expo** June 23,30 | AvonLIVE!
June 26 | Pop Up Music June 26 | Vail Valley Brewfest**
June 18-19 | Best of the West
JULY
July 1,8,15,22,29 | OW Swim July 3 | Salute to the USA
July 7,14,21,28 | AvonLIVE! July 7,14,21,28 | Weekly Art Expo**
July 9,16,23,30 | LS Cinema July 10,17,24,31 | Pop Up Music
July 11,18,25 | SunsetLIVE! July 12,19,26 | Dunk-N-Dash
July 16-18 | Xtrerra** July 17 | Pose & Paddle Battle
July 23-25 | Avon Arts Celebration July 31 | Howard Allen Events
AUGUST
August 1 | Howard Allen Events
August 1,8,15,22,29 | SunsetLIVE! August 2 | Dunk-N-Dash
August 4,11,18,25 | AvonLIVE! August 4,11,18,25 | Weekly Art Expo**
August 5 | Dancing in Park** August 5,12 | OW Swim
August 6,13,20,27 | LS Cinema August 6 | SUP Race
August 7,14,21,28 | Pop Up Music August 7-8 | OW Swim Champ’ship
August 9-16 | Circus** August 27 | Colorado Classic**
August 28 or Sept 4 | Summer’s End
SEPTEMBER
September 1 | AvonLIVE! September 1 | Weekly Art Expo**
September 3 | LS Cinema September 4 | Pop Up Music
September 4-5 | Avon Arts Festival September 5 | SunsetLIVE!
September 16 | Community Picnic
OCTOBER
October 2-3 | Vail Valley Soccer** October 8-10 | Man of the Cliff**
** Third party produced event dates are subject to change
Bold events are option B only events
Artist Call Out / Request for Proposal
Avon Recreation Center Mural Project
Page 1 of 4
CALL FOR ARTIST / REQUEST FOR PROPOSAL
TOWN OF AVON RECREATION CENTER MURAL PROJECT for 2021
The Town of Avon, Colorado, (“Town”) requests proposals from multiple artists or artist teams to create an
original mural or murals for the east facing exterior concrete block wall(s) of the Avon Recreation Center
located on Mikaela Way. This is project of the Avon Town Council and Cultural, Arts & Special Events
(“CASE”) Committee.
Overview: The Recreation Center Mural Project (“Mural”) will help to establish a creative identity and spirit
for the developing hardscape connection between the west end of the Main Street Mall and Harry A.
Nottingham Park; the crowned jewel of the Town. The Mural will become a significant landmark, focal point,
and gateway to Nottingham Park which inspires community, conversation and connection. Applicants may
apply to design murals for one, two or all three walls although one artist or artist team for all three walls is
preferred.
The enhancement of public places by integrating the creative work of artists improves the pedestrian
experience and promotes vibrancy, creativity and livelihood in the community. The presence of and access to
public art enlivens public areas and their grounds and makes them more welcoming. It creates a deeper
interaction with the places where we live, work, and visit. Public art illuminates the diversity and history of a
community, and points to its aspirations for the future.
Design & Theme: The CASE Committee is seeking a design that will delight people with a unique and
cheerful character representative of the mountain lifestyle. The theme could speak to the beauty of the area’s
natural resources (Nottingham Park and Lake, Eagle River, native wildlife and/or plant/floral life – not
including landscape scenery); cultural legacy (Salute to the USA signature event, AvonLIVE! concert series,
bronze sculpture collection), historical preservation (Metcalf Cabin, Nottingham Ranch, water wheel and Bob
the Bridge); or the future of our creative community and influences of our Latino cultural landscape.
Project Intent: To create a significant landmark, focal point and gateway between the east entry to
Nottingham Park and the Main Street Mall which inspires community, conversation, connection; and,
identifies Avon as an art community. The selected artist is responsible for working with Town representatives
on all aspects to include multiple iterations of design.
Project Budget: Selected artist shall be paid up to a $10,000 stipend - See Table 1. The project budget is
all-inclusive and must include all design fees, commercial liability insurance, all costs and materials for
installation, including transportation, lodging and meals.
The Town will clean and prime the site prior to installation. The Town shall provide a boom lift and/or scissor
lift for no more than 15 consecutive days for all three (3) walls. Any additional days required by artist must be
communicated in the artist proposal submission.
EXHIBIT B
Artist Call Out / Request for Proposal
Avon Recreation Center Mural Project
Page 2 of 4
Site Description: East facing exterior concrete block wall(s) of the Avon Recreation Center located on
Mikaela Way. The site is high visibility (pedestrians, motorists, cyclists) and has unique characteristics. At
the base of Wall A and Wall B, is a ramp at lower than ground level to the loading dock of the Recreation
Center with many exterior utility features and doors. Additionally, Wall B has three windows of equal size;
and, Wall C has one large window. See Attachment A.
• Wall A: 34' Tall x 48' Wide | Sq. Footage = 1,632
• Wall B: 34' Tall x 35’2” Wide | Sq. Footage = 1,197
• Wall C: 26’ 75” Tall x 33’ 5” Wide | Sq. Footage 897
• Total Combined Sq. Ft. = 3,726
Eligibility:
1. The Request for Proposals is open to all artists and artist teams residing and working in Colorado.
2. All applicants must be 18 years of age or older and have all necessary documentation and permits to
work in the United States at the time of submittal.
3. Applicants must be able to complete work before June 15, 2021.
4. Applicants must provide a statement regarding any conflicts of interest and listing of any litigation
involving the artist in the past five (5) years and lawsuit dismissal and/or termination outcomes.
Criteria for Art:
1. Quality – The consideration of highest priority is the inherent artistic excellence of the mural(s)
artwork as well as representing a diverse range of appeal within the community.
2. Timelessness – Mural(s) will be viewed as a long-term acquisition that should have aesthetic
relevance to the community in future years and reflect enduring artistic quality.
3. Site Compatibility & Appropriateness – Mural(s) must be appropriate in scale, material form and
content for both the immediate and general, social and physical environment in which the Mural(s)
will be placed.
4. Elements of Design – The consideration that the Mural(s) will serve to establish a significant focal
point, define spaces, inspire community, conversation and connections, establish creative identity,
and create a gateway, among other things.
5. Permanence & Safety – Consideration will be given to permanence, protection against vandalism,
weathering and excessive maintenance and repair costs.
Wall Tall Width Sq. Ft.
% of Total
Sq. Ft.
Artist
Stipend
A 34'48'1,632 43.80%4,380$
B 34'35' 2"1,197 32.10%3,210$
C 26' 75"33" 5"897 24%2,400$
Table 1
Artist Call Out / Request for Proposal
Avon Recreation Center Mural Project
Page 3 of 4
Artist Criteria:
1. Cooperation – Ability of the Mural artist(s) to work closely and cooperatively with CASE and Town
staff.
2. Expertise - Demonstrates knowledge and experience of public mural art.
3. Presentation – Ability of the Mural artist(s) to clearly describe concepts verbally and through quality
written materials.
4. Technical Feasibility - Ability of the Mural artist(s) to carry out the concepts described in the
proposed Mural(s).
5. Timelines - Ability of the Mural artist(s) to deliver the mural art according to the agreed schedule.
6. Aesthetic Standard - CASE shall have the right to withhold recommending acceptance to Town
Council of a Mural(s) until it clearly meets standards of artistic achievement agreed upon by most of
the CASE members.
Application & Process: The Town uses the web-based service, CallforEntry.orgTM, also known as CaFETM,
to manage artist applications and selection processes for the Mural Project. Application shall include:
1. Artist and/or Artist Team Contact: Upload complete and accurate contact information.
2. Proposal:
a. Include 1 to 5 images of your proposed (Mural(s) design (sketches, digital design, mock-up).
b. Project statement describing your approach and intention for the Mural (s).
3. References & Past Work: Three (3) relevant mural project references to include the following for
each project:
a. Main contact.
b. Scope and description of project.
c. Project budget.
d. Project timeline.
e. Project location.
f. Minimum of three (3) digital images and maximum of eight (8) digital images.
Anticipated Timeline:
• Artist Call for entry: January 25, 2021
• Deadline for entry: February 22, 2021.
• Proposed selection notification: March 22, 2021.
• Installation of work: June 1 through June 15, 2021.
• Completion of work: June 15, 2021
The Town is not responsible for any expense for the preparation or submittal of the Request for Proposals.
The Town has no obligation to select or use the services of any consultant submitting a Request for
Artist Call Out / Request for Proposal
Avon Recreation Center Mural Project
Page 4 of 4
Proposals. The Town retains all rights to solicit and enter into agreements with consultants for services or
projects deemed necessary by the Town. Any questions may be directed to Danita Dempsey at
ddempsey@avon.org, (970) 748-4065.
Avon Recreation Center Mural | Site Description
January 25, 2021
Avon Recreation Center Mural Project
Attachment A: Site Description
January 25, 2021
Danita Dempsey | Cultural, Arts &
Special Events Manager
Exhibit B
CAvon Recreation Center Mural | Site Description
January 25, 2021
Street View of all Three Walls
Total Combined Sq. Ft. = 3,726
Wall C: 26’ 75” Tall x 33’ 5” Wide
Sq. Ft. 897
Wall B: 34' Tall x 35’ 2” Wide
Sq. Ft. 1,197
Wall A: 34' Tall x 48' Wide
Sq. Ft. 1,632
CAvon Recreation Center Mural | Site Description
January 25, 2021
Street View of Loading Dock Area Loading Dock Landing
CAvon Recreation Center Mural | Site Description
January 25, 2021
Artist Call Out / Request for Proposal
Art Around Avon Project
Page 1 of 3
CALL FOR ARTIST / REQUEST FOR PROPOSAL
TOWN OF AVON ART AROUND AVON PROGRAM for 2021
The Town of Avon, Colorado, (“Town”) requests proposals from multiple artists for the Art Around Avon
Program to promote the display of visual art throughout the Town of Avon community for the benefit of
residents and visitors. This is project of the Avon Town Council and Cultural, Arts & Special Events (“CASE”)
Committee.
The enhancement of public places by integrating the creative work of artists improves the pedestrian
experience and promotes vibrancy, creativity and livelihood in the community. The presence of and access to
public art enlivens public areas and their grounds and makes them more we lcoming. It creates a deeper
interaction with the places where we live, work, and visit. Public art illuminates the diversity and history of a
community, and points to its aspirations for the future.
Overview: The Art Around Avon is a new program with the goal of selecting up to nine (9) visual art pieces
for installation in pre-determined outdoor spaces in early June 2021. Selected artists will be engaged by the
Town and paid a $900 stipend. The selected artist’s work will be on exhibition in an outdoor location for up to
twelve (12) months during which time the artist may make the work available for sale. The Town shall
produce and distribute materials regarding the work for marketing purposes, including photographs of the
work for publicity or study. The Town shall retain 20% of the gross sale price of the selected artist work on
exhibition in the Town through the Art Around Avon program.
Project Intent: To establish the Art Around Avon Program to become an annual, year-long exhibition
showcasing outdoor sculptures in visible places around the Town.
Project Budget: Selected artists shall be paid a $900 stipend per piece of work selected. The artist shall
perform all services and furnish all supplies, material and equipment as necessary f or the design, execution
and fabrication of the work including transportation of the work to the installation site.
Site Description: Various visible outdoor locations in highly trafficked areas in the Town along main
roadways, Main Street Mall, Nottingham Park and playgrounds. The ground level base or platform, and/or
raised pedestal for the work is provided by the Town and will be either brick pavers, sandstone, reinforced
concrete or cut stone; and, based off location of the installation.
Of high significance and priority is location #1 on Avon Road, round -about #4, at the conjunction of E.
Benchmark Road and W. Benchmark Road. This location is considered the “Town Center” and will demand a
larger and more prominent work with the ability to be seen by pedestrians from across Avon Road.
Attachment A provides the type of material for the base, platform, pedestal, brick pavers, etc., space size,
size restrictions for work, and imagery or links to imagery.
Eligibility:
1.The Request for Proposals is open to all artists and artist teams residing and working in Colorado.
2.All applicants must be 18 years of age or older and have all necessary documentation and permits to
work in the United States at the time of submittal.
3.Applicants must be able to complete and transport work before June 1, 2021.
EXHIBIT C
Artist Call Out / Request for Proposal
Art Around Avon Project
Page 2 of 3
4. Applicants must be able to pick up work before June 6, 2022.
5. Applicants must provide a statement regarding any conflicts of interest and listing of any litigation
involving the artist in the past five (5) years and lawsuit dismissal and/or termination outcomes.
Requirements of Work:
1. Safe for pedestrians
2. Of appropriate scale for street display
3. Able to withstand high winds and/or substantial temperature changes
4. Easy to maintain in an outdoor mountain environment
5. Freestanding but attachable to cut stone pedestal, brick pavers, reinforced concrete pedestal,
sandstone, steel base or mounting plate (provided by the Town) for exhibit purposes.
Application & Selection Process: The Town uses the web-based service, CallforEntry.orgTM, also known
as CaFETM, to manage artist application and selection processes for the Art Around Avon program.
Application shall include:
1. Artist and/or Artist Team Contact: Upload complete and accurate contact information.
2. Proposal:
a. Include 1 to 5 digital images of your proposed work.
b. Project statement describing your approach and intention for the work.
c. Special display and installation requirements for each entry.
3. References & Past Work: Three (3) relevant project references to include the following for each
project:
a. Main contact.
b. Scope and description of project.
c. Project budget.
d. Project timeline.
e. Project location.
f. Minimum of three (3) digital images and maximum of eight (8) digital images.
4. All selected artists must execute a copy of the Art Around Avon Agreement – See Attachment B.
Anticipated Timeline:
• Artist Call for entry: January 19, 2021
• Deadline for entry: March 15, 2021
• Proposed selection notification: April 1, 2021
• Installation of work: June 1 through June 2, 2021
• Exhibition period for work: June 2, 2021 through May 23, 2022
• Art Around Avon Walk: June 4, 2021
Artist Call Out / Request for Proposal
Art Around Avon Project
Page 3 of 3
• Decommission and removal of work: May 23 through May 24, 2022
• Disposal deadline: June 6, 2022
The Town is not responsible for any expense for the preparation or submittal of the Request for Proposals.
The Town has no obligation to select or use the services of any consultant submitting a Request for
Proposals. The Town retains all rights to solicit and enter into agreements with consultants for services or
projects deemed necessary by the Town. Any questions may be directed to Danita Dempsey at
ddempsey@avon.org, (970) 748-4065.
Art Around Avon | Site Descriptions
January 18, 2021
Art Around Avon
Attachment A: Site Descriptions
January 18, 2021
Danita Dempsey | Cultural, Arts &
Special Events Manager
EXHIBIT C
Art Around Avon: Site Descriptions
January 18, 2021
#1 Avon Road | Center of RAB #4 #2 Avon Road | RAB #3 SW Corner #3 Avon Road | RAB #3 NW Corner
Link to Google Map Image Link to Google Map ImageLink to Google Map Image
Location # |
Priority Location Description Base / Pedestal Material
Approx.
Space Size
Weight
Capacity Height Depth Width
1
Avon Road - Center of Round-About
(RAB) #4
Reinforced concrete circular
pedestal 13' Diameter Up to 6,500 lbs.N/A 13'13'
2 Avon Road - RAB #3 SW Corner Brick pavers @ 10' D x 17' W Up to 150 lbs.N/A 4'11'
3 Avon Road -RAB #3B NW Corner Reinforced red sandstone 10' D x 11' W Up to 1,400 lbs.N/A 4'5'
Art Around Avon Program
Size Restrictions of Work
Art Around Avon: Site Descriptions
January 18, 2021
#4 Avon Road | RAB #4 SE Corner
Raised Platform
#5 E. Benchmark Road & Beaver
Creek Place NE Corner
#6 E. Benchmark Road City Market
Bus Stop
Link to Google Map Image Link to Google Map Image Link to Google Map Image
Location # |
Priority Location Description Base / Pedestal Material
Weight
Capacity Height Depth Width
4
Avon Road - RAB #4 SE Corner
Raised Platform Reinforced concrete platform 14' D x 14' W Up to 600 lbs.N/A 11'11'
5
E. Benchmark Road & Beaver
Creek Place / NE Corner Brick pavers 9.5 D' x 16' W Up to 150 lbs.N/A 6' 5"13'
6
E. Benchmark Road @ City Market
Bus Stop Cut stone pedestal 6' D x 6' W ??N/A 5'5'
Art Around Avon Program
Size Restrictions
Art Around Avon: Site Descriptions
January 18, 2021
#8 E. Benchmark Road | Bus Stop #9 Avon Road | RAB #4 NE Corner
Link to Google Map Image Link to Google Map ImageLink to Google Map Image
#7 Avon Road | RAB #4 SW Corner
Location # |
Priority Location Description Base / Pedestal Material
Weight
Capacity Height Depth Width
7 Avon Road - RAB #4 SW Corner Brick pavers 9' D x 16'.5" W Up to 150 lbs.N/A 6' 5"13'
8 E. Benchmark Road / Bus Stop Brick pavers 14' D x 22' 5" W Up to 150 lbs.N/A 11'19' 5"
9 Avon Road - RAB #4 NE Corner Brick pavers ??Up to 150 lbs.N/A ????
Art Around Avon Program
Size Restrictions
Artist Call Out / Request for Qualifications
Storm Drain Educational Art Installation
Page 1 of 2
CALL FOR ARTIST / REQUEST FOR QUALIFICATIONS
TOWN OF AVON STORM DRAIN EDUCATIONAL ART INSTALLATION for 2021
The Town of Avon, Colorado, (“Town”) invites all qualified artists to submit a Statement of Qualifications
to provide professional artistic designs for printed decals to educate the public about storm drains and
promote the health of our valuable natural waterways . The selected artists will be commissioned to create an
original and specific work depicting one of the five Colorado wildlife species that live in or near our natural
waterways, such as Cutthroat Trout, Boreal Toad, Bald Eagle, American Dipper, Stoneflies, American Beaver
or other species at artists’ suggestion. The images will be digitally transferred to a slip resistant decal which
will be adhered in proximity to selected storm drains throughout the Town of Avon. Selected artists will
receive a $500 stipend.
The enhancement of public places by integrating the creative work of artists improves the pedestrian
experience and promotes vibrancy, creativity and livelihood in the community. The presence of and access to
public art enlivens the public areas of bui ldings and their grounds and makes them more welcoming. It creates
a deeper interaction with the places where we live, work, and visit. Public art illuminates the diversity and
history of a community, and points to its aspirations for the future.
In the past, motor oil, paint, detergents, paints, fertilizers, pesticides and household products have been
dumped down storm drains in our communities. Unlike sanitary sewers, storm drains flow directly into our
natural waterways unfiltered. Dumping waste down a storm drain is no different from dumping directly into our
rivers, creeks and streams . The purpose of this art installation will be to highlight the direct connection
between storm drains and our natural waterways.
Site Description: Various storm drain sites in highly trafficked areas in the Town along main roadways, Main
Street Mall, Recreation Center and surrounding public parks and playgrou nds.
Anticipated Timeline:
•Deadline for entry: January 15, 2021.
•Proposed selection notification: March 1, 2021.
•Commissioned art deadline: May 1, 2021.
•Installation completed by June 1, 2021.
Please submit Statements of Qualifications by January 15, 2021. Please submit one digital copy in PDF
format to: Danita Dempsey, CASE Manager; Via E-Mail: ddempsey@avon.org
Statement of Qualification Content: Interested artists should include the following information in the
Statement of Qualifications. The Statement of Qualification should be in an 8 ½” x 11” portrait format with at
least 12-point font size.
EXHIBIT D
Artist Call Out / Request for Qualifications
Storm Drain Educational Art Installation
Page 2 of 2
A. Qualifications: Submit summary statement of artistic work and style, vision and recommended
approach for this project.
B. Sample Work Product: Describe two (2) relevant past projects which best illustrate experience and
expertise including a brief summary of each project and sample imagery. Any sample imagery
provided to the Town shall remain the property of the applicant, and the Town shall not use any such
imagery without the applicant’s express written consent. Annotated image list to accompany any
submitted images (10 images max not to exceed 8MB).
C. Artist’s References: Provide at least two (2) references for completed projects of similar size and
scope, completed during the past three (3) years. Include the name of the organization, a brief
summary of the work performed and the name , telephone number and e-mail address of the
responsible contact person.
D. Conflict of Interest & Litigation: Provide a statement regarding any conflicts of interest and listing of
any litigation involving the artist in the past five (5) years and lawsuit dismissal and/or termination
outcomes.
The Town is not responsible for any expense for the preparation or submittal of the Statement of
Qualifications. The Town has no obligation to select or use the services of any consultant submitting a
Statement of Qualifications. The Town retains all rights to solicit and enter into agreements with consultants
for services or projects deemed necessary by the Town. Any questions may be directed to Danita Dempsey at
ddempsey@avon.org, (970) 748-4065.
Exhibit E
Town of Vail – Storm Drain Educational Decals