Loading...
FINAL CASE Packet 11.12.20 970-748-4065 ddempsey@avon.org TO: CASE Committee FROM: Danita Dempsey, CASE Manager RE: Staff Update & Art in Avon DATE: November 3, 2020 SUMMARY: This report provides an update on (1) the outcome of the October 30th Budget Retreat with Town Council related to events, (2) 2020 Special Event & Art Recap, (3) post event briefs on the third-party produced art events in Avon, (4) Art in Avon Walking Map; and, (5) CRUSH Walls photo presentation. STAFF UPDATE: 1. Budget Retreat - During the Council and CASE Work Session on October 6th, support for the Option B budget and event calendar was reinforced by Town Council with direction to remove the Heart & Soul Music Festival. Therefore, the Option B budget was updated, and a Comparison Summary provided to the appropriate personnel – see Exhibit A. At the Budget Retreat, Council was presented a balanced budget supported by a detailed presentation by the Finance Director and Town Manager. The balanced budget includes the Option A budget as reviewed during the October 6th Work Session except for the addition of the Egg Hunt event; which needs to be added into the budget software. If public health orders and Town financial circumstances allow; and, Council approves, I will execute the additional events in the Option B budget using identified milestone dates – see Exhibit B. While not ideal from a planning, sponsor solicitation or marketing and promotions strategy, the milestone dates can provide timeline guardrails for decisions. 2. 2020 Special Event & Art Recap – The numerous Town produced, and third-party produced event cancellations has resulted in a significant savings of over $300,000 year to date. A brief summary of the 2020 actual year-to-date expense, revenue and net numbers is provided below and detailed in the attached Exhibit C. Additionally, a photo recap is provided and attached as Exhibit D. 2020 ACTUAL YTD BUDGET SUMMARY: 11.2.20 ***Does not include personnel cost, general operations, travel, meals, memberships, computers, etc.*** SUMMARY Gross Expense $117,495.72 Gross Revenue $1,105.00 Net $116,390.72 3. CCM Events a. Possibilities in Avon: Weekly Art Market – A new event series originally designed to raise awareness of the Avon Arts Celebration multi-day art festival as well as bring vibrancy and an art element to AvonLIVE! However, due to (1) restrictions of the Public Health Order (“PHO”), (2) overall uncertainty in the art events industry; and, (3) 970-748-4065 ddempsey@avon.org cancellation of AvonLIVE! on July 15th, the Weekly Art Market was scaled back to five events instead of the original planned nine; and, the Sept. 10th event was cancelled due to an early and heavy snow storm. The resulting four events had limited success in number of vendors, volume of attendance and traction with marketing, however, was well executed with PHO safety protocols in place. I believe the producer did a good job. I have a placeholder in the calendar for Weekly Art Market to return for 11 events in conjunction with AvonLIVE! The producer has confirmed his intent to return in 2021 should conditions allow and requests the Town consider providing some cash funding to support the addition of acoustic solo and/or duo musicians. See the Post Event Brief attached as Exhibit E. b. Avon Arts Celebration – A new three-day art festival originally scheduled for July 24th - 26th which was rescheduled to September 11th -13th. Considering the extremely onerous protocols in place on outdoor events, this event was well executed, had a wide range of art, vendors and price points, a good volume of attendance; and, had the proper PHO safety protocols in place. There were a few challenges and concerns worth noting; (1) confusion and frustration of vendors with sales tax licensing procedures through MuniRev’s (Town of Avon on-line tool), (2) Town code restricting access to dogs at special events; and, (3) proximity of the event date to the Avon Art Festival event the wee kend prior (Labor Day Weekend) and perceived quality. I believe the producer did a good job and this event has great potential. I have a placeholder in the calendar for Avon Art Celebration to return. The producer has confirmed his intent to return in 2021 should conditions allow and requests the Town consider providing some cash funding to support the marketing and promotions. See the Post Event Brief attached as Exhibit F. 4. Colorado Events - A new three-day art festival held September 5th-6th. Considering the extremely onerous protocols in place on outdoor events, the event had the proper PHO safety protocols in place, benefitted by being on Labor Day Weekend, was proactive with local media; and, h ad a wide range of vendors and price points. This producer was successful at producing events in Estes Park, Boulder, Denver, etc. prior to Avon however our venue, policies and protocols were new to him. There were a many challenges and concerns worth noting; (1) confusion and frustration of vendors with sales tax licensing procedures through MuniRev’s (Town of Avon on-line tool), (2) set- up was not well communicated or executed; and, (3) the perceived quality of the offerings. I believe the producer did a fair job and with additional oversight and direction from the Town, has potential. I have a placeholder in the calendar for Avon Art Festival to return. The producer has confirmed his intent to return in 2021 should conditions allow and requests the Town consider a three-day festival. See the Post Event Brief attached as Exhibit G. 970-748-4065 ddempsey@avon.org CURRENT ACTIVITY & PLANNING: 1. Art in Avon Walking Map – I have been working with Community Development, Public Works and Finance Departments as well as Knox Galleries and Hoffman Properties to internally improve identification, asset inventory, maintenance and status report of the bronze sculpture collection in Avon. And, with the goal of raising the awareness of art in Avon, developed a “Sculpture Map” through Zehren & Associates and attached as Exhibit H. As you can see, the map includes Town and Hoffman owned pieces, as well as those on loan through Know Galleries and only includes bronze statues. I plan to add the locations of the 2015 Carrie Fell mural on Lettuce Shed Lane, the playable music instruments and historical markers which are planned for installation in the spring. Also, pending 2021 budget approval, the mural at the Rec. Center will be added. Ultimately, the Art in Avon Walking Map represent all art in Avon and be available on the Town’s website in a downloaded format, through lodging properties, concierges, restaurants, visitor center and other local and regional locations. 2. CRUSH Walls – Pictures speak louder than words! This file is too large to send and will be presented during the meeting. Thank you, Danita ATTACHMENTS Exhibit A – 2021 Budget Options Comparison Summary Exhibit B – Milestone Dates Exhibit C – 2020 Actual YTD Summary Exhibit D – 2020 Special Event & Art Recap Exhibit E – Possibilities in Avon: Weekly Art Market Post Event Brief Exhibit F – Avon Arts Celebration Post Event Brief Exhibit G – Avon Art Festival Post Event Brief Exhibit H – Art in Avon Walking Map 1 Option A $338,485.00 Option A $900.00 Option A $337,585.00 Option B $700,730.60 Option B $155,300.00 Option B $545,430.60 Difference $362,245.60 Difference $154,400.00 Difference $207,845.60 TOWN PRODUCED EVENTS TOTALS TOWN PRODUCED EVENTS TOTALS Egg Hunt $14,375.00 Egg Hunt 14,375.00$ Egg hunt is not in Power Plan Optio Town Clean Up $2,100.00 Town Clean Up 2,100.00$ Avon Live!$50,340.00 Best of the West 32,571.00$ SunsetLIVE! $11,900.00 Avon Live!163,094.00$ Pop Up Music $8,800.00 SunsetLIVE! 19,530.00$ Salute to the USA $0.00 Pop Up Music $ 8,800.00 Lakeside Cinema $11,170.00 Salute to the USA 166,436.60$ Community Picnic $6,300.00 Lakeside Cinema 12,070.00$ Pose & Paddle 12,445.00$ TOWN PRODUCED EVENTS TOTAL:$104,985.00 Sunset SUP Race 3,820.00$ Summer's End 13,689.00$ THIRD PARTY PRODUCED TOTALS Community Picnic 6,300.00$ Vail Valley Lacrosse -$ Possibilities in Avon: Weekly Art Market -$ TOWN PRODUCED EVENTS TOTAL:$455,230.60 Vail Valley BrewFest 32,000.00$ Xterra Mtn. Champoinship -$ THIRD PARTY PRODUCED TOTALS Triple Bypass 4,500.00$ Vail Valley Lacrosse -$ Dancing in the Park 30,000.00$ Possibilities in Avon: Weekly Art Market -$ Circus: Flynn Creek 35,000.00$ Vail Valley BrewFest 32,000.00$ Colorado Classic 27,000.00$ Xterra Mtn. Champoinship -$ Avon Art Festival -$ Triple Bypass 4,500.00$ Avon Art Celebration -$ Dancing in the Park 30,000.00$ Vail Valley Soccer Cup -$ Circus: Flynn Creek 35,000.00$ Man of the Cliff 10,000.00$ Colorado Classic 27,000.00$ Contingency 50,000.00$ Avon Art Festival -$ TOTAL THIRD PARTY & CONTINGENCY:188,500.00$ Avon Art Celebration -$ ART INSTALLATIONS TOTALS Vail Valley Soccer Cup -$ Temp. Art Installations*20,000.00$ Man of the Cliff 10,000.00$ Temp. and/or Permanent Art Installation 25,000.00$ Contingency 50,000.00$ TOTAL ART INSTALLATIONS:45,000.00$ Music Activation - Sponsorship $12,000.00 GRAND TOTAL:$338,485.00 TOTAL THIRD PARTY & CONTINGENCY:200,500.00$ * Moved from Econ. Dev. Budget ART INSTALLATIONS TOTALS Temp. Art Installations*20,000.00$ 2021 BUDGET REVENUE: OPTION A Temp. and/or Permanent Art Installation 25,000.00$ EVENT SPONSORSHIP TOTALS TOTAL ART INSTALLATIONS:45,000.00$ Salute to the USA -$ GRAND TOTAL:$700,730.60 Avon Live Series -$ Sub -Total:-$ 2021 BUDGET REVENUE: OPTION B EVENT CONCESSIONS EVENT SPONSORSHIP TOTALS Gross Avon Live -$ Salute to the USA 25,000.00$ Gross Salute to the USA -$ Avon Live Series 9,500.00$ Sub -Total:-$ Best of the West 2,500.00$ TURN-KEY PERMITS Summer's End 2,500.00$ Xterra - Team Unlimited -$ Sub-Total:-$ Sub -Total:39,500.00$ SPECIAL EVENT FEES EVENT CONCESSIONS Vendor Fees: Salute -$ Gross Avon Live 41,400.00$ Vendor Fees: Avon Live -$ Gross Salute to the USA 41,400.00$ Bridge Banner Fees 300.00$ Best of the West 7,000.00$ Sound Permits 100.00$ Summer's End 2,500.00$ Sub-Total:400.00$ SPECIAL EVENT ADMISSION FEES Sub -Total:92,300.00$ Circus Bella -$ TURN-KEY PERMITS Vail Valley Brew Fest -$ Xterra - Team Unlimited 300.00$ Sub-Total:-$ Other TBD 600.00$ MOBILE VENDORS -$ Sub-Total:900.00$ Sub-Total:-$ SPECIAL EVENT FEES EXHIBIT A: 2021 BUDGET OPTIONS SUMMARY: 10.8 UPDATE GROSS EXPENSE GROSS REVENUE 2021 BUDGET EXPENSE: OPTION A 2021 BUDGET EXPENSE: OPTION B NET 2021 BUDGET OPTIONS COMPARISON Page 1 of 2 2 PAVILION RENTAL $500 Vendor Fees: Salute 10,000.00$ Sub-Total:$500 Vendor Fees: Avon Live 3,600.00$ FIELD RENTAL $0 Vendor Fees: Best of the West 300.00$ Sub-Total:$0 Vendor Fees: Summer's End 300.00$ TOTAL PROJECTED REVENUE:$900 Bridge Banner Fees 300.00$ Sound Permits 100.00$ Sub -Total:14,600.00$ SPECIAL EVENT ADMISSION FEES Circus Bella 4,500.00$ Vail Valley Brew Fest 1,500.00$ Sub-Total:6,000.00$ MOBILE VENDORS -$ Sub-Total:-$ PAVILION RENTAL $2,000 Sub-Total:$2,000 FIELD RENTAL $0 Sub-Total:$0 TOTAL PROJECTED REVENUE:155,300.00$ Page 2 of 2 Event: Town Produced Event/Series Begin Date Milestone Dates For Decisions Council Direction / Meeting Date Approx. Net Planning / Marketing Window Egg Hunt 3-Apr 3-Feb 26-Jan 7 weeks AvonLIVE! (11)23-Jun 1-Feb 26-Jan 20 weeks Best of the West June 11-12 OR 18 - 19 1-Feb 26-Jan 19 - 20 weeks Summer's End August 28 or September 4 1-Feb 26-Jan 17 - 18 weeks SunsetLive! (14)6-Jun 1-Mar 23-Feb 13 weeks Lakeside Cinema (9)9-Jul 1-Mar 23-Feb 19 weeks Salute to the USA 3-Jul 1-Mar 23-Feb 19 weeks Pose & Paddle Battle 17-Jul 1-Mar 23-Feb 21 weeks Pop Up Music (11)26-Jun 1-Apr 23-Mar 12 weeks Town Clean Up 29-May 1-May 27-Apr 4 weeks SUP Race 6-Aug 1-May 27-Apr 14 weeks Community Picnic 16-Sep 15-Jul 13-Jul 8 weeks EXHIBIT B: MILESTONE DATES Gross Expense $117,495.72 Gross Revenue $1,105.00 Net $116,390.72 TOWN PRODUCED EVENTS TOTALS Egg Hunt 2,026.72$ Town Clean Up1 1,585.00$ AvonLIVE!20,956.00$ SunsetLIVE!1 9,440.00$ Pop Up Music1 $ 3,400.00 Salute to the USA 41,250.00$ Lakeside Cinema1 3,628.00$ Community Picnic $0.00 TOWN PRODUCED EVENTS TOTAL:$82,285.72 THIRD PARTY PRODUCED TOTALS Vail Valley Lacrosse -$ Possibilities in Avon: Weekly Art Market -$ Vail Valley BrewFest -$ Xterra Mtn. Champoinship -$ Triple Bypass -$ Dancing in the Park -$ Circus: Flynn Creek -$ Colorado Classic2 5,000.00$ Avon Art Festival -$ Avon Art Celebration -$ Vail Valley Soccer Cup -$ Man of the Cliff -$ Add'l AvonLIVE!-$ TOTAL THIRD PARTY & AVON LIVE TALENT:5,000.00$ ART & OTHER ACTIVATIONS TOTALS AES Art Project1 1,640.00$ Home For Hounds3 18,000.00$ EXHIBIT C 2020 ACTUAL YTD BUDGET SUMMARY: 11.2.20 ***Does not include personnel cost, general operations, travel, meals, memberships, computers, etc.*** SUMMARY 2020 ACTUAL YTD EXPENSE Page 1 of 2 Mtn. Man Laser1 4,000.00$ Benches Project1 4,920.00$ Faces Project1 1,400.00$ Virtual Scavenger Hunt1 250.00$ TOTAL ART & ACTIVTIAONS:30,210.00$ GRAND TOTAL:$117,495.72 1 Paid for using Third Party Funds 2 Paid for out of Events Budget 3 Paid for out of Economic Dev. Budget EVENT SPONSORSHIP TOTALS Salute to the USA -$ Avon Live Series -$ Sub -Total:-$ EVENT CONCESSIONS Gross Avon Live -$ Gross Salute to the USA -$ Sub -Total:-$ TURN-KEY PERMITS Non-Funded Event Permits -$ Sub-Total:-$ SPECIAL EVENT FEES Vendor Fees: Salute -$ Vendor Fees: Avon Live -$ Bridge Banner Fees 500.00$ Sound Permits 50.00$ Sub-Total:550.00$ SPECIAL EVENT ADMISSION FEES Circus Bella -$ Vail Valley Brew Fest -$ Sub-Total:-$ MOBILE VENDORS -$ Sub-Total:-$ PAVILION RENTAL 555.00$ Sub-Total:555.00$ FIELD RENTAL -$ Sub-Total:-$ TOTAL REVENUE:$1,105 2020 ACTUAL YTD REVENUE Page 2 of 2 EXHIBIT D Special Events Recap 2020 November 2, 2020 2020 ACTUAL YTD November 2, 2020 2020 ACTUAL YTD EXPENSE1 Gross Event Expense: $87,286 Gross Art Expense: $30,210 TOTAL EXPENSE: $117,496 Gross Revenue: $1,105 NET Expense: $116,391 •5 Town Produced Events/Series •25 Town Produced Event Days •2 Third Party Producers •10 Third Party Produced Event Days •One Full Time CASE Manager •One Part Time Seasonal Production Assistant •Admin Support from General Government 1 Does not include personnel costs, general operations, travel, meals, memberships, computers, etc. Live Events During a Pandemic | Avon Made it Happen! AvonLIVE! (3) Wednesday’s, June 24th July 1st and July 8th Expense: $20,956 Community | Gratitude! Live Events During a Pandemic | Avon Made it Happen! SunsetLIVE! (11) Sunday’s, June 28th; July 5th -26th; Aug. 2nd –30th & Sept. 6th Expense: $9,440 Friends | Family! Live Events During a Pandemic | Avon Made it Happen! Pop Up Music (10) Saturday’s, July 11th through Sept. 5th Expense $3,400 | Lakeside Cinema (1) July 10th Expense $3,628 | Town Clean Up (1) Expense $1,585 Surprise | Delight! Art In Avon | Surprise & Delight! AES Art Project (1) Expense $1,640 | Home For Hounds (30) Expense $18,000 | Prayer Flags | Laser Light Show (8) $4,000 | Benches Project (6) Expense $4,920 | Faces Project (6) Expense $1,400 Surprise | Delight! Third Party Produced Events Weekly Art Expo (5) | Avon Art Festival Sept. 5th -6th | Avon Arts Celebration Sept. 11th -13th Art | More Art! Thank you! ddempsey@avon.org EVENT NAME DAY/DATE AND TIMES Possibilities In Avon: Weekly Arts Expo Wednesdays 11 am to 6 pm Aug. 12, 19,26, Sept. 2, Sept. 10 PRODUCER CCM Events Darren Skanson ESTIMATED ATTENDANCE Patrons: 50 per day Artists: We averaged 5 booths per event. Artists reported selling from a high of $2000 in a day to $500 to $0. FREE OR  TICKETED FREE WEATHER DURING EVENT Weather was great except for Sept. 10th when we had to cancel because of cold. BRIEF EVENT DESCRIPTION CCM Events was excited to offer “Possibilities in Avon: Weekly Art Expo” to be held in Possibilities Plaza in Avon, Colorado. This Weekly Art Expo hosted up to 10 fine art booths featuring painting, jewelry, ceramics, metal and woodwork. We invited the public to join us in Avon and explore the possibilities! CASH FUNDING IN-KIND FUNDING: ESTIMATED Third Party Produced - In Kind funding was $2000. Also contributed by Public Works labor hours was delivering fencing, portable restrooms, hand washing stations each Weds. Also the delivery and installation of the turtle boxes each week. EXHIBIT E - EVENT OVERVIEW - TOWN OF AVON PRODUCER OBSERVATIONS/RECOMMENDATIONS In general as a “get our feet wet” experience for our weekly venture, it was a good start. Ideal dates for 2021 would be a start in mid June and finishing in mid August running every week. Functioned Well: The facility is perfect, the load in easy, the signage perfect for capturing “drive by” folks, and the patrons were of a very high quality. Areas for Improvement/Adjustment: As for improvement, I am excited that with some additions and support, we can build our weekly market to rival the Vail weekly market. Here are 3 areas I would like to see improved and contributed to. 1.Add Music and/or street performers - I would like to see a concerted effort to make the Weds into not only an artists market but also a weekly lunch concert/performance series. Boulder has a very successful series that runs during the weekday lunch time on their walking mall. I would ask for a budget from the town to pay the musicians/ performers to run along side the Possibilities In Avon weekly market. Say 12 pm to 2 pm. 2.Food trucks - Can we advertise to and secure a food truck or two to be a part of every market? “Lunch, entertainment, art - all in Avon every summer Wednesday.” Let’s draw the Avon working public out to the mall every Wednesday plus the Avon/Beaver Creek 2nd home owners. 3.Increase the advertising budget. I did the market for free to the artists this year to “get our feet wet” and refine the process. I also spent money on 1/4 page ads on Weds each week in the Vail paper and did Home Page Banner lockouts on their website every WEDS. I was happy to invest in the future of a quality event in Avon but have hope we could ramp up our marketing/ advertising budget to get off to a better start next year. Public Health Order Phase 3 Amended (Black): July 17, 2020 - CCM Events Operation Procedures implemented the current Eagle County Public Health Order for outdoor gathering events and only accommodated 175 at one time on the Possibilities Plaza. Operations & Logistics: All was great. The toilet delivery and the moving of picnic tables was so appreciated. Production & Talent: Let’s continue to build a “high quality” event. Security, Medical, & Emergency Response: No issues Sanitation: Fine Resource Recovery: ? Marketing, Promotions & Communications: CCM Events produced 1/4 page ads on Weds each week in the Vail paper and did Home Page Banner lockouts on their website every WEDS. CCM Events also did social media posts, live videos, and paid boosts of posts each week. The Town of Avon did weekly social posting on Facebook and Instagram, sent out a press release, created an event page on their website and sent out two emails to their concierges list. Transportation & Parking: The parking for artists and their trailers went extremely well using the old town hall lot. My hope is that will continue with whatever is happening amidst the demolition. Staffing: No needs Possibilities Pics EVENT NAME DAY/DATE AND TIMES The Avon Arts Celebration Sept 11, 12, & 13 10 am to 5 pm, 10 am to 5 pm, & 10 am to 4 pm PRODUCER CCM Events Darren Skanson ESTIMATED ATTENDANCE 3000 over 3 days FREE OR  TICKETED FREE WEATHER DURING EVENT Friday Sept 11th - cold and cloudy giving way to sun but windy. High 56. Sat & Sunday Sept 12 & 13 - Perfect. Sunshine. Low winds. High in 70’s BRIEF EVENT DESCRIPTION CCM Events was excited to restart the great tradition of fine art festivals in Avon, CO. We moved forward in a careful and conscientious manner with a fine art show of 40 artists’ booths, all socially distanced, with everyone, artists and patrons alike, wearing masks. This outdoor juried show included painting, sculpture, jewelry, ceramics, metal & woodwork, and much more CASH FUNDING IN-KIND FUNDING: ESTIMATED Third Party Produced - In Kind funding was contributed by event facilities, crowd barriers, toilets, garbage cans, Zero Hero Tents, EXHBIT F - EVENT OVERVIEW - TOWN OF AVON PRODUCER OBSERVATI0NS/RECOMMENDATIONS It was our pleasure to present this show to the residents of Avon and the area. The reception of the patrons was tremendous and demonstrated a true hunger for both events and fine art in the area. Reports from the artists also confirm this assessment. The setting in the park was both beautiful and functional. To pull off an event with this degree of success in the COVID era in nothing short of a homer. We look forward to continuing our relationship with the Town of Avon for years into the future. Functioned Well: Especially of note in the “Functioned Well” category was the logistical assistance in planning and implementation of the town staff. Your efforts were so professional and helpful and so far beyond my previous experiences at other venues/towns you should be commended. Also, the layout served the artist’s by providing a more commercial flow for patrons to bounce from booth to booth. Areas for Improvement/Adjustment: I have 4 areas I wish to discuss in terms of Improvement/Adjustment going forward. 1.The dog policy - I would like to discuss the possibility of a special exemption of this policy for the art festival. Since I personally manned the entrance gate, I ran into many instances of unhappy customers in regards to the policy. It also puts myself and my staff in a difficult position since the policy is a town ordinance but we are not town officials. I certainly see the need for the ordinance in regards to large music events but the art festival crowd and flow is “a different animal.” 2.The quality of vendors and how it ripples through the patrons’ perception. We are competing with fine art festivals in Vail and Beaver Creek. While it is impossible to control exactly who applies to a show and as a promoter you need to fill spaces, it is the reputation of a promoter that attracts high quality artists, especially when starting new events. Avon has much better facilities, parking, accessibility, and infrastructure than either Vail or Beaver Creek. But we cannot afford to have events that don’t measure up to those venues if we wish to compete. I am concerned about my reputation getting confused with other promoters and their level of quality and thus overcoming patrons’ perceptions because of that confusion. Artists confirmed similar questions and comments from patrons as well. 3.The Date - This discussion piggy backs on #2. While I prefer mid to late July when the town is the busiest, I want to have a more clear picture as to what other events are planned when to access the correct timing for the festival. 4.Local Tax Process - Lastly, while the COVID situation impacted my ability to know exactly who was coming to the show, I do not anticipate that fluid of a situation moving forward. That said, the taxation process was a source of confusion and angst for artists. Even myself who is very tech savvy had a difficult time with discrepancies between instruction and the links on the site. Also, the back and forth nature of the process was confusing - sign up, confirm email, wait for town to approve and set up license, go back in and pay the license, go back in and pay the taxes, etc… Public Health Order Phase 3 Amended (Black): July 17, 2020 - CCM Events Operation Procedures implemented the current Eagle County Public Health Order for outdoor gathering events and only accommodated 175 at one time in the festival grounds. Operations & Logistics: All was great. Production & Talent: Let’s continue to build a “high quality” event. Security, Medical, & Emergency Response: My overnight (6 pm to 8 am) security reported no significant incidents. Sanitation: The cans and tents were very much appreciated. My only concern is that the bags do not stay in place on the garbage cans. Resource Recovery: ? Marketing, Promotions & Communications: See attached ads in the Vail paper - Friday Sept 11th - 1/2 page ad, Saturday Sept 12th - Full Page Ad, Sunday Sept. 13th Full page ad. Facebook campaigns = $634. Fuller color posters placed around town. 2 x railroad bridge banners delivered on time for installation. Transportation & Parking: The parking for artists and their trailers went extremely well using the old town hall lot. My hope is that will continue with whatever is happening amidst the demolition. Staffing: My only staffing concern is an official town staff person to man the entrance gate if the dog policy continues. Festival Pictures EXHIBIT G SCULPTURE LOCATION1 KEY TOWN OF AVON MARKETING PLAN3 LOGO STANDARDS: WITH TAGLINE3 color1 color solid Black 2 color1 color screened version Knockout SCULPTURE MAP PEDESTRIAN MALL 21 25 36 AV O N R D RIVE R F R O N T L N LA K E S T MI K A E L A W B E N C H M A R K R D W B E A V E R C R E E K B L V D E BE A V E R C R E E K B L V D IN T E R S T A T E I - 7 0 S W I F T G U L C H R D PLA Z A B E A V E R C R E E K BEAV E R C R E E K C H A P E L P L CHAP E L A L L E Y NOTTINGHAM PARK E H U R D L N HIG H W A Y 6 S U N R D E A G L E R I V E R REC CENTER POST OFFICE AV O N R D 1 2 63 5 7 15 17 16 20 1918 22 24 35 26 28 27 32 38 3929 10 11 8 12 30 4 14 23 33 34 37 13 9 31 ROUND ABOUT #1 RB#2 RB#3 RB#4 RB#4 RB#5 N TOWN OF AVON MARKETING PLAN 3 LOGO STANDARDS: WITH TAGLINE3 color1 color solid Black 2 color1 color screened version KnockoutArt Walk Series Bronze Sculpture Map Intro Pieces Artists Next/Future Iminciet quiatur accus. Everro vidia nonsendi- os rem int aut qui re et enihil maionse quiam, occus, omnisti sam que reicipi ctatemquia de nos millorectin reriore, ut aspicium inis do- luptatem il incit voluptistium faccum velit labo. Nem res quo berum que eum dis maion non- serf erempore volutHarunt omnimolore, ent ad Ectio. Em non culparc idempor ibusamus quid ut esciusandiae vit que pa dolupta epudia dem dolest laut perchic te nem. Sollupti dolorepe- rio. Ut odit pa comnimo quia quis con ped que pelit, sam, siminia voluptur rernate nobis com- molu ptibus et remodi officillor solorepti cup- tium ipsae ped et aut quisMusaperio is ipsae Ratus mi, cus sunti illorunt. Olorporernam non rem vid et lam imus, solori sunt pe dentem. Et plitat evelita nimi, cum sent ex essimil eos ea id eum- quodici ullamet et, tem rest, ut et aut quat. Tatur? Quias magnis magnihita volecum volu- pitate et de maximol upitati omnis reAIhillupti Berfero estem adicide leceper umquatet ex- plique pere con num et autempo reiumqu iatiis solupti de sae derfero tecto voloremos est dolum quostiu sdaerum, qui omnima qui ut quam errum ut ut volupta tquatem- que dolum earchic tectaquconsecti aspis- MaTisMinctas in pore, este venescil idis re Select Pieces 1 4 6 12 17 1413 19 22 23 26 27 30 32 33 34 37 39 Eat More Beef Sandy Scott 1 2 Soccer Kids Dennis Smith 4Ski Rope Dennis Smith 3 Grow Old Together Scott Streadbeck 5 On The Edge George Lundeen 6 Setting Sail Dennis Smith 7 Sidewalk Society - Ollie Glenna Goodacre 8 The Classics George Lundeen Sidewalk Society - Dance Day Glenna Goodacre 9 10 1211 Mother’s Pride Gerald Balciar 14Pledge of Allegiance Glenna Goodacre 13 Feels So Good Gerald Balciar 15 Stilt Walkers Dennis Smith 16 Sidewalk Society - CEO Glenna Goodacre Sidewalk Society - Contactor Worker and Architect Glenna Goodacre Sidewalk Society - Family Glenna Goodacre Checkmate Herb Mignery 17 18 19 20 Right of Passage Sandy Scott 22 Judy Yoder George Lundeen 23 Cowboy Mayor Herb Mignery 24 Jennifer Bobbie Carlyle Enduring Navajo Martha Pettigrew Lasso Russel Jacques NAME Artist 21 The Drummer Martha Pettigrew 27 28 29 30 The Searcher Martha Pettigrew 32 Waiting for Answers George Lundeen Spotted Tail Goes to Washington Glenna Goodacre Native American Child With Flag George Lundeen Clear Vison Vala Ola 31 Babysitter Cammie Lundeen 25 Coastal Spirits Monument Martha Pettigrew 26 Crossing the Tundra Del Pettigrew 37 38 39Pretty in Chinks Cammie Lundeen Basket Dancers Glenna Goodacre Discovery’s Guide George Lundeen 35Lost Tribes Vala Ola 33 Victory Vala Ola 34 36 Mother Goose Dennis Smith 1 2 3 4 5 6 7 8 9 19 13 14 15 16 17 18 10 11 12 20 21 23 24 25 26 27 28 29 30 31 32 34 35 36 37 38 39 22 33 Comprehensive Image Board 1 2 63 5 7 15 17 16 20 19 18 22 24 35 26 28 27 32 38 3929 10 11 8 12 30 4 14 23 33 34 37 13 9 31 AV O N R D RIV E R F R O N T L N LA K E S T MI K A E L A W A Y W B E N C H M A R K R D W B E A V E R C R E E K B L V D E BE A V E R C R E E K B L V D IN T E R S T A T E I - 7 0 S W I F T G U L C H R D E B E N C H M A R K R D PLA Z A W A Y B E A V E R C R E E K P L BEAV E R C R E E K P L C H A P E L P L CHAP E L A L L E Y NOTTINGHAM PARK TOWN HALL E H U R D L N HIG H W A Y 6 S U N R D E A G L E R I V E R REC CENTER POST OFFICE AV O N R D 1 SCULPTURE LOCATION1 KEY SCULPTURE MAP PEDESTRIAN MALL 36 21 25 ROUND ABOUT #1 RB#2 RB#3 RB#4 RB#5 N