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CASE Committee Minutes 10-14-19 CASE COMMITTEE MEETING MINUTES MONDAY, OCTOBER 14, 2019 AVON TOWN HALL, 100 MIKAELA WAY, AVON, CO 1 1. ROLL C ALL CASE Committee Chairperson Lisa Mattis called the meeting to order at 8:22 a.m. Present: Committee Members - Chris Cofelice, Kathy Ryan, Tim Haley, Amy Phillips and Jason Denhart Avon Town Council - Amy Phillips Town Staff - Eric Heil, Preston Neill, Danita Dempsey, Mikaela Liewer and Ineke de Jong Absent: Committee Members - Ruth Stanley, Pedro Campos and Jake Wolf were absent. Avon Town Council - Jake Wolf 2. APPROVAL OF MINUTES Lisa makes a motion to adopt the meeting minutes from September 12, 2019; all were in favor. 3. PUBLIC COMMENT No public comments were made. 4. TOWN MANAGER REPORT A review on 2020 event proposal submissions were presented by Town Manager Eric Heil. The written report can be found in Appendix A. A. The timeline/goal is to make recommendations for the town council budget retreat at the end of October and have award notices out by early December (after formal budget adoption). B. There was a discussion on the logistics of the scoring sheet. The scoring process in the past was very rigid and just numbers and funding. The Committee agreed that it needs to be more flexible and some factors are not tangible and not on the scoring sheet. The proposals are all very different and not very fit to make ‘apples to apples’ comparison and not fit for the Committee’s goal of diversity in special events C. The outcome of this meeting will be for staff to write an executive summary on the Committee’s thoughts, benefits, concerns and suggestions. To give that ‘flavor and thinking’ to council. The Committee agreed that a summary will be a more flexible and proactive process. The plan summary will be run past the CASE Committee Chairperson and once approved, it will be forwarded to council. The Committee’s input will be valuable for ‘massaging’ and dialing in events for next 5/10 years. Eric’s thoughts for today are: A. Proposed seed funding; there is no need or pressure to approve all the available seed funding for what is proposed. Staff suggests the Committee on events that are successful, a good fit for Avon, have potential to grow and that we like to see reoccurring on the yearly calendar. Take a proactive approach and focus on events that work and potentially have less frequency and less events but a higher quality and focus on what we do well. Prioritize those events that we would like to elevate and enhance. 2 B. Timing; if the Committee can propose a manageable calendar of activities spread over the summer and fall that will be very helpful for the staff and for the field (to schedule rest days for the grass). C. Diversity; a calendar with a diversity of events to appeal to different “tribes”. The town has different tribes and luckily each event will attract a different tribe / demographic characteristic. On the calendar, are most events for our community to enjoy and afford? And are there components within each event proposal that will serve the entire community (kid’s elements), to attract more than one tribe and make the event more robust. Is the Committee happy with this portfolio, if so the players can maybe change, but the types of events could remain with proven track records/recipes for success? There was some discussion on how to advertise events and get the message out and get more community engagement from all parts of the community. A. Eric spoke about the proposal to council to put up high-quality message boards on the West side of the park and the Spanish initiative for employees which both will be presented to council during the 2020 budget retreat. There are also smaller things we can do to get the word out and we can be more consistent in having all notices bilingual. The Committee inquired about how we can get more proactive? A. Having a seed funding surplus is being proactive. Making sure funded events fits are good and keep the surplus to look for the next great thing. 5. 2020 PROPO SALS SUBMISSION | PRODUCER PRESENTATIONS & DEBRIEF DISCUSSIONS 5.1 VAIL COLORADO LACROSSE PRE SENTING VAIL LACROSSE TOURNAMENT The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Sports Events Vail Colorado Lacrosse presenting Vail Lacrosse Tournament June 16-18 Funding: $0 In-Kind: $800 Comments/discussion during presentation & debrief: A. The producer is supportive of the Town’s desire to eliminate single use plastic bottles and will work with the Town to spread the word to coaches, teams, etc. B. The Committee inquired if there are opportunities for expansion; the producer explained that with “…120 teams the tournament is maxed out and there is no more field space in the Valley…” There may be longer-term opportunities to add other events/tournaments later in the season. C. The producer is flexible to work with the Town and adapt the end time on Wednesday nights to make room for Avon Live! setup requirements. D. The producer will be happy to provide Danita with analytics on what other recreation pieces the participants are interested in while they are in town; the producer explained that “…90% of teams go rafting, also a lot of interest in hiking, mountain biking, horseback riding, ziplining, paddle boarding…” E. The Committee suggested to work with Avon restaurants on some ‘meal deals’ for the teams to take advantage of. Danita said we can look into that. 3 5.2 BEAVER CREEK RESORT COMPANY PRESENTING BEAVER CREEK RODEO The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Sports Events Beaver Creek Resort Company presenting Beaver Creek Rodeo June – July Funding: $20,000 In-Kind: $0 Comments/discussion during presentation & debrief: A. The producer explained the road construction at Beaver Creek East will not impact the rodeo event B. The Committee inquired if there are opportunities for growth; the producer explained the “…bleachers are at capacity of 1,400 sitting plus standing room….” The producer does not have the desire nor the resources to expand the bleacher seating. C. The producer is supportive of the Town’s desire to eliminate single use plastic bottles and is supportive in their current efforts to increase diversion away from landfills through their sustainability efforts with Walking Mountains Science Center. However, the producer explained “…that Pepsi is a strategic alliance partner to Beaver Creek and they sell/serve Dasani bottled water their events…” which a significant event revenue stream. The Committee requested they consider using a canned water product when Dasani switches to aluminum packaging and that the Town’s expectation will be that the Beaver Creek Rodeo will then eliminate plastic bottles from the event. The producer acknowledged she will take this concern back to her team. D. The Committee inquired about ways to engage the local Avon community. The producer said there may be opportunities in future for a community event with discounted tickets for Avon Residents. 5.3 EVERGREEN PRESENTING TRIPLE BYPASS The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Sports Events Team Evergreen presenting Triple Bypass July 11-12 Funding: $25,000 In-Kind: $8,000 Comments/discussion during presentation & debrief: A. The producer explained the double/triple timeline is going with the Olympic cycle. B. The Committee discussed the request for increased funding request at $25,000 for 2020 is sponsorship in nature and would not directly impact or significantly increase brand awareness, accommodations and/or sales tax revenues. C. An increase in funding would increase net profits for the non-profit organization thus, increasing their ability to award grant dollars to regional and local non-profits along the course. The Committee is supportive of the producer’s grant program and staff has shared the application link through its channels. The producer explained that “…awarded $25,000 in grants since 2016 to towns stretching from Evergreen to Avon with $4,000 in grants awarded to an Avon based organization…” D. The $8,000 of in-kind services may be inflated and include facility charges which will be eliminated from the calculations moving forward. 4 E. Through the Avon Police Department Extra Duty Agreement and other outside law enforcement agencies, the producer pays for law enforcement services which was $4,092 directly to Avon PD in 2019. 5.4 MAJOR LEAGUE TRIATHLON PRESENTING 970 AVONFEST The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Sports Events Major League Triathlon presenting 970 AvonFest September 11-12 Funding: $50,000 In-Kind: $15,000 Comments/discussion during presentation & debrief: A. The Committee inquired if this is an Olympic qualifying event and the answer was rather complicated. You can’t qualify for a slot at the event per se, but they are part of the selection process, sort of as a secondary partner once athletes have qualified for a slot. B. The Committee inquired about the timing of the proposed event with the 2020 Olympics. The producer explained this would be the first race post Olympics for those athletes that race in Tokyo. C. The committee inquired about what other cities hold events and the producer explained that in 2019 it was hosted in Avon only. The producer is still finalizing the schedule for 2020. D. The Committee agrees that even though the sport of Triathlon fits Avon well, the requested funding would not be good use of taxpayer dollars for the following reasons: I. The event attendance and exposure received is not trending in the direction that the Committee had hoped. It is executed well but not attended well. II. The large price tag with little return on investment, exposure and attraction to a wider audience as triathlon is not a big spectator event. 5.5 VAIL VALLEY SOCCER CLUB PRESENTING V AL VALLEY SOCCER CUP (OCTOBER 3-4) The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Sports Events Vail Valley Soccer Club presenting Vail Valley Soccer Cup October 3-4 Funding: $10,000 In-Kind: $2,500 Comments/discussion during presentation & debrief: A. The Committee inquired about opportunities for growth; the producer explained “…they are at capacity with the number of fields in the Valley and daylight hours and with some lighting play could potentially go into the evening hours…”; the Committee and staff would be willing to support providing portable lighting pending the associated costs. B. The producer suggested they might consider a 3 v 3 format tournament offered later in the summer and/or nurturing a “camp-style” program for the Avon community in future years. 5.6 RIGHT ON PRODUCTIONS PRESENTING VAIL VALLEY BREW FEST (JUNE 27, 2020) The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Music & Festivals 5 Right On Productions presenting Vail Valley Brew Fest June 27 Funding: $32,000 In-Kind: $11,520 Comments/discussion during presentation & debrief: A. The Committee believes that this event is a good fit for Avon and has potential to grow. Attendance is trending in the right direction with an approximate doubling from 2018 = 549 attendees to 2019 = 768 attendees. B. The producer mentioned the “…attendance numbers are not expected to grow in 2020 but the event has a positive impact on lodging, F&B and retail sales...” The data is not substantiated through participant surveys and/or MuniRevs. C. Danita mentioned that the Town has had success in the past with beer festivals which have stagnated at about 1,200 participants. D. In 2019 the Town spent an additional $3,800 on kids’ activation in the Family Zone and offered a Scavenger Hunt. The producer commented “…this was a very well received addition to the event and the financial numbers are still very lean, even with town support. So, if this had to come out of the producer’s pocket it would be much harder…” And, they “…would like to keep that element there and would very much welcome the town support as it draws more people to the event and so it is a worthwhile element.” E. The Committee commented that the adjusted timing of the 2019 event to later in the afternoon, seemed to work better and people seemed to like it. F. The Committee commented that the producer should look into a format to offer both an option for wristbands and the option to buy tokens and consider that revenue model/format. G. The Committee has confidence in the event producers and they have proven they are great at operations. They may need help with marketing and may need to investigate some analytics to get their marketing spend dialed in. H. The Committee had discussion on whether Avon should be put in the event name. Staff will have conversations with the producer regarding renaming the event to the “Avon Beer Fest in the Vail Valley”. I. The Committee wondered, would there be interest in an independent brew master’s dinner following the event? Are there other events to tag onto this festival? The committee suggested we should look at other brew fests and see what they are doing and then brainstorm on a long-term strategy. J. The $11,520 of in-kind services may be inflated and include facility charges which will be eliminated from the calculations moving forward. 6 5.7 CCM EVENTS PRESENTING AVON ARTS CELEBRATIONS (JULY 26-27, 2020) The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Music & Festivals CCM Events presenting Avon Arts Celebrations July 26-27 Funding: $0 In-Kind: $0 Comments/discussion during presentation & debrief: A. The Committee likes this arts festival as Avon has been trying to attract some type of art event for a couple years. B. The Committee was enthusiastic about the event producer in general, his industry network of 3,000 artists and reputation, proven track record of success in Dillion, Evergreen and Park Hill. C. Even though no funding was requested the committee discussed allocating for some in-kind funding, particularly to help with marketing and awareness of this event to get it off the ground and help make it successful. The producer commented that he would be a low impact on staff and self-sustainable but “…any help will be welcomed and will be ‘gravy on top’…”. D. The Committee inquired about combining the festival with music and the producer commented “…it depends on the environment as some markets do better with music than others…”. E. The committee wondered about the price point for art. The producer acknowledged that his goal is to provide a fine art festival with an appealing and wide price range. He anticipates $10 prints or earrings as well as up to $10,000 pieces like paintings and sculptures however, it depends on which artists apply for the booths. 5.8 CCM PRESENTS AVON ARTIST MARKET (MID-JUNE THROUGH END OF AUGUST) The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Music & Festivals CCM Events presenting Avon Artist Market Mid-June through End of August Funding: $0 In-Kind: $0 Comments/discussion during presentation & debrief: A. The Committee discussed there is synergy between hosting a weekly market on the Pedestrian Mall and the multi-day arts festival in Nottingham Park, proposed by the same producer. B. There was discussion on hosting this market on Possibility plaza and Main Street Mall versus in the park and the committee acknowledged there are pros and cons to both options. C. The Committee was supportive of the event producer’s strategy to start small with a weekly activation of roughly 25 artists (rotating base) to grow to double that over time. D. The suggested Wednesdays from approximately 2:00 p.m.-6:00 p.m. leading up to Avon Live! and the committee is supportive of and might offer an opportunity to attract another demographic to Avon and bring people over earlier in the day. E. The producer mentioned that the sooner he has a decision, the better. This will allow more time to promote the event amongst his artists/vendors. 5.9 RETRO L IVE EVENTS PRESENTING V AIL VALLEY VIBES (AUGUST 1-2, 2020) The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested 7 Music & Festivals Retro Live Events presenting Vail Valley Vibes August 1-2 Funding: $200,000 In-Kind: $0 Comments/discussion during presentation & debrief: A. The event component of a completely sustainable festival with the goal of zero waste was particularly attractive. B. The producer has a track record of booking talent and marketing to sell tickets and has been part of a larger team at many well-known and successful festivals. However, does not have direct experience of producing multi-day ticketed music festivals beginning to end. C. The budget model presented is unique and the Committee wondered, if sponsors were to fall through, where would that leave Avon? D. The Committee agrees that funding this event is not favorable for the Town as the funding request is very high and Avon would be bearing a lot of the risk. E. The Committee would prefer taking a proactive approach with direction from Town Council and create a clear strategy for a curating multi-day ticketed festival starting small with a one-day event and over time, grow to a multi-day festival. 5.10 GET CONNECTED EVENTS PRESENTING CIRCUS BELLA (AUGUST 13 – 16, 2020) The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Community Events Get Connected Events presenting Circus Bella August 13-16 Funding: $35,000 In-Kind: $700 Comments/discussion during presentation & debrief: A. The Committee agreed the circus is a true community event. There is little return on investment, but you do get a little return in lodging, retail & F&B sales. It is an exciting and unique family- focused experience and the attendance numbers speak to the popularity & success. The producer explained that the slightly lower ticket sales in 2019 may have been caused by change in weekend/timing rather than anything else. B. The Committee recognizes Circus Bella is a less traditional circus and had some discussion on adding animal act(s) which the producer confirmed is possible. C. The Committee feels that the Town does not need two circuses and chooses to support Circus Bella for the following reasons: I. It is most in line with the brand II. The proposal packet was more robust III. Comfort level with the event producer who has brought circuses to Avon for three years IV. The producer has been consistent and knows her business and her audience V. The producer is suggesting eight shows including a Thursday show VI. The producer is offering a combination of assigned seating and general admission D. The Committee discussed the timing of the circus and hosting the event in August versus September and the pros and cons for each time of year. The Committee suggested inquiring if the event could move to a September date; Danita has begun this conversation with the producer who is receptive. There was question whether town council can get behind either weekend for a multi- year calendar perspective. Picking a weekend will help with event consistency and marketing. 8 E. The Committee had some discussion about vetting ticket pricing with the producer. The producer will need to work on offering the Thursday show as a local’s night with discounted pricing that we can heavily advertise and offer to the Spanish community. The producer will be asked to consider a tiered pricing structure with target ticket prices for the assigned seating that tourists or second homeowners may be willing to pay and lower family-focused ticket prices for general admission. F. The Committee is not supportive of providing all additional rider costs such as lodging which is above the cash funding support. Staff will address during the contracting phase should the event be advanced. 5.11 VAIL VALLEY FOUNDATION PRESENTING D ANCING IN THE PARK (AUGUST 3 AND/OR AUGUST 6) The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Community Events Vail Valley Foundation presenting Dancing in the Park August 3 and/or August 6 Funding: $60,000 In-Kind: $3,510 Comments/discussion during presentation & debrief: A. The Committee agrees it is impactful for Avon’s brand to be aligned with the International Dance Festival and offer this caliber of art for free. B. Dancing in the Park has gained brand awareness with average attendance levels ranging from 800- 1,200 each night depending on the weather. In 2019 the event was on Wednesday but historically better attendance when event has been held on Monday and/or Thursday. C. The producer explained the Net promoter score was 90 for 2019. D. The Committee inquired about the proposed start time of doors open at 4:30 p.m. with the event starting at 5:30 p.m. versus delaying that to follow the same timelines as Avon Live!. The producer explained “…we are not 100% opposed to it and its’ not an absolute no but we would be hesitant to go that direction. The challenge is what else is planned that night on the production side as once the dancers finish in Avon, they go straight to the Amphitheater in Vail for practice and rehearsals…” E. The Committee liked that the proposal included a kid’s peace. In addition, the committee inquired about adding some pre-event(s) to enhance the participation and engagement of (little) kids. The producer commented “… we are open to ideas of doing something age group specific in the afternoon leading up to it or we are happy to entertain other suggestions…” The producer suggested for the committee to come up with a list of what we would like to see in addition to the dancing. 9 5.12 ZOPPE FAMILY CIRCUS PRESENTING ZOPPE CIRCUS (AUGUST 14 – 16, 2020) The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Community Events Zoppe Family Circus presenting Zoppe Circus August 14-16 Funding: $21,500 In-Kind: $0 Comments/discussion during presentation & debrief: A. The producer explained the attendance in Winter Park was good and the events netted a profit. B. The Committee inquired about certain acts. The producer explained “…the circus composition varies from year to year but each of the circus elements including trapeze and a dog show/element are present…” C. The Committee believes a Circus fits our community however the Town does not need and is not able to accommodate two circuses 5.13 TOWN OF AVON PRESENTING AVON LIVE! (MID-JUNE THROUGH END OF AUGUST The event proposal had the below details Name Date(s) in 2020 Funding Requested In-Kind Requested Community Events Town of Avon presenting Avon Live! Mid-June through End of August Additional Funding: $30,000 additional Town Produced Comments/discussion during presentation & debrief: D. The Committee agrees Avon Live! has performed well and is becoming signature in quality, providing brand awareness and overall supports of the Town’s Strategic Plan and brand well. E. Eric mentioned that the Town recognizes that on Wednesday night, lodging occupancy is approximately 70%/75% and thinks it would be helpful to gather the data and analytics on return if increased funding is provided. F. According to the RRC 2018 Event Survey of Avon Live: i) 29% overnight visitor ii) 41% of which stayed in commercial lodging; and, iii) 75% stayed in Avon lodging. G. The additional funding requested will be used to supplement some of the talent. The setup and other costs will remain the same and the funds will be used to increase the headliner budget for three (out of nine) shows from $4,500 to $14,500. The proposal is to offer a higher level with more energy and build more branding with particular bands. The town feels this will be a good draw to raise these series to the next level and be ‘smart growth’ without being a burden on tax payers and the Avon PD. H. The committee agrees it would favor to focus on events that we are doing well, such as Avon Live!, to settle in on them and work on improving them. To build consistency over time in what we are doing and try to do them well and grow them. 10 6. 2020 PROPOSALS SUBMISSION | FUNDING RECOMMENDATIONS After the producer presentation and debrief discussions, the committee went over the proposals again to go over the funding recommendations and add up the total funding numbers. The results per event are noted below: 6.1 VAIL COLORADO LACROSSE PRESENTING VAIL LACROSSE TOURNAMENT Name Funding Requested In-Kind Requested Funding Recommended Sports Events Vail Colorado Lacrosse presenting Vail Lacrosse Tournament Funding: $0 In-Kind: $800 In-Kind only Recommendation: The Committee and staff are in full support of the Vail Lacrosse Tournament with over 25 years of operating experience and recommends up to $800 of in-kind support; and, consider a multi-year agreement pending yearly budget appropriations. 6.2 BEAVER CREEK RESORT COMPANY PRESENTING BEAVER CREEK RODEO Name Funding Requested In-Kind Requested Funding Recommended Sports Events Beaver Creek Resort Company presenting Beaver Creek Rodeo Funding: $20,000 In-Kind: $0 Funding: $10,000 Recommendation: The Committee and staff are in full support of the Beaver Creek Rodeo (“Show-De-O”) and recommends cash funding at $10,000 which is commensurate with the funding level in 2019; and, consider a multi-year agreement pending yearly budget appropriations. 6.3 EV ERGREEN PRESENTING TRIPLE BYPASS Name Funding Requested In-Kind Requested Funding Recommended Sports Events Team Evergreen presenting Triple Bypass Funding: $25,000 In-Kind: $8,000 Funding: $4,500 + In-Kind funding Recommendation: The Committee is fully supportive of the Triple Bypass and recommends cash funding of $4,500 and in-kind support of up to $8,000 which is the same funding level as 2019; and, consider a multi-year agreement pending yearly budget appropriations. 6.4 MAJOR LEAGUE TRIATHLON PRESENTING 970 AVONFEST Name Funding Requested In-Kind Requested Funding Recommended Sports Events Major League Triathlon presenting 970 AvonFest Funding: $50,000 In-Kind: $15,000 No funding recommended 11 Recommendation: The Committee is not supportive of the requested cash and/or in-kind funding for the MLT 970 AvonFest. 6.5 VAIL VALLEY SOCCER CLUB PRESENTING V AL VALLEY SOCCER CUP (OCTOBER 3-4) Name Funding Requested In-Kind Requested Funding Recommended Sports Events Vail Valley Soccer Club presenting Vail Valley Soccer Cup Funding: $10,000 In-Kind: $2,500 In-Kind only Recommendation: The Committee is fully supportive of the Vail Valley Soccer Cup and recommends in-kind support of up to $2,500 which is an increase of $900 over 2019 funding awarded through the Community Grant program; and, consider a multi-year agreement pending yearly budget appropriations 6.6 RIGHT ON PRODUCTIONS PRESENTING VAIL VALLEY BREW FEST (JUNE 27, 2020) Name Funding Requested In-Kind Requested Funding Recommended Music & Festivals Right On Productions presenting Vail Valley Brew Fest Funding: $32,000 In-Kind: $11,520 Funding: $32,000 + In-Kind funding Recommendation: The Committee is supportive of the Vail Valley Brew Fest and recommends cash funding of $32,000 which is a decrease of $800 from 2019, and in-kind support of up to $11,520; and, consider a multi-year agreement pending yearly budget appropriations. 6.7 CCM EV ENTS PRESENTING AVON ARTS CELEBRATIONS (JULY 26-27, 2020) Name Funding Requested In-Kind Requested Funding Recommended Music & Festivals CCM Events presenting Avon Arts Celebrations Funding: $0 In-Kind: $0 Anticipate In-Kind Recommendation: The Committee is fully supportive of the Avon Arts Celebration and even though funding was not requested, anticipates the need for in-kind support and recommends some cash funding allocation particularly for marketing to help get the event off the ground locally and regionally. 6.8 CCM PRESENTS AVON ARTIST MARKET (MID-JUNE THROUGH END OF AUGUST) Name Funding Requested In-Kind Requested Funding Recommended Music & Festivals CCM Events presenting Avon Artist Market Funding: $0 In-Kind: $0 Anticipate In-Kind 12 Recommendation: The Committee is fully supportive of the Avon Artist Market and even though no funding was requested, anticipates the need for in-kind support and recommends some cash funding allocation particularly for marketing to help get the event off the ground locally and regionally 6.9 RETRO L IVE EVENTS PRESENTING V AIL VALLEY VIBES (AUGUST 1-2, 2020) Name Funding Requested In-Kind Requested Funding Recommended Music & Festivals Retro Live Events presenting Vail Valley Vibes Funding: $200,000 In-Kind: $0 No funding recommended Recommendation: The Committee is not supportive of the requested cash funding for the Vail Valley Vibes Festival. 6.10 GET CONNECTED EVENTS PRESENTING CIRCUS BELLA (AUGUST 13 – 16, 2020) Name Funding Requested In-Kind Requested Funding Recommended Community Events Get Connected Events presenting Circus Bella Funding: $35,000 In-Kind: $700 Funding: $35,000 + In-Kind funding Recommendation: The Committee is supportive of Circus Bella and recommends cash funding of $35,000 which is an increase of $700 from 2019, and in-kind support of up to $700; and, consider a multi-year agreement pending yearly budget appropriations. 6.11 VAIL VALLEY FOUNDATION PRESENTING D ANCING IN THE PARK (AUGUST 3 AND/OR AUGUST 6) Name Funding Requested In-Kind Requested Funding Recommended Community Events Vail Valley Foundation presenting Dancing in the Park Funding: $30,000 /Per Event In-Kind: $3,510 / Per Event Funding: $60,000 + In-Kind funding Recommendation: The Committee is supportive of Dancing in the Park and recommends cash funding of $60,000 for two performances which is an increase of $35,000 from 2019, and in-kind support of up to $7,000. 6.12 ZOPPE FAMILY CIRCUS PRESENTING ZOPPE CIRCUS (AUGUST 14 – 16, 2020) Name Funding Requested In-Kind Requested Funding Recommended Community Events Zoppe Family Circus presenting Zoppe Circus Funding: $21,500 In-Kind: $0 No funding recommended 13 Recommendation: The Committee is not supportive of the requested cash funding for the Zoppe Circus. 6.13 TOWN OF AVON PRESENTING AVON LIVE! (MID-JUNE THROUGH END OF AUGUST Name Funding Requested In-Kind Requested Funding Recommended Community Events Town of Avon presenting Avon Live! Additional Funding: $30,000 additional Town Produced Funding: $30,000 Recommendation: The Committee is supportive of Avon Live! and recommends additional cash funding of $30,000 to secure talent at two or three of the events which have increased brand recognition, higher energy performance and therefore, may bring additional attendees and /or awareness to Avon. After recommending the allocation of seed funding dollars to the brewfest, dancing in the park (2), Circus Bella, BC Rodeo, Triple Bypass, Man of the Cliff and Avon Live, there is a remaining seed funding balance of approximately $40,000. Danita and Eric will come up with ideas and proposals on how we can be proactive in potentially spending these dollars. 7. FUTURE AGENDA ITEMS The following agenda items will be included in the November 14 meeting agenda: ✓ Cultural Plan – Recommended Timeline Early 2020 ✓ Special Event Staff Report – Recommended Timeline Early 2020 ✓ Playable Playground Respectfully submitted by: Ineke de Jong Executive Assistant to the Town Manager 14 Appendix A: Town Manager Report