TQ B2 BMBC Sign DesignTown of Avon
Final Design Staff Rortep
November 4, 1997 Planning & Zoning Commission meeting
Report date October 31, 1997
Sign type Freestanding Joint Directory Signs
Legal description Tract Q, Block 2, Benchmark at Beaver Creek
Subdivision — Benchmark Shopping Center
Zoning Town Center (TC)
Address 0082 East Beaver Creek Boulevard
Introduction
The application is to place two freestanding joint directory signs west of the Benchmark
Shopping Center building directing customers to the building's north and south businesses.
The Benchmark Shopping Center's existing Master Sign Program does not address freestanding
joint directory signs. Therefore, if approved this application will be added as an amendment to
the Master Sign Program.
The two directory signs will be constructed of rough-hewn 4 x 4 Douglas Fir posts painted green
or stained. Each tenant sign will be made of cedar with green lettering and either a light color
stain or clear seal background.
Design Review Considerations
According to the Town of Avon's Sign Code, Section 15.28.070 Design Review Criteria, the
Planning & Zoning Commission shall consider the following items in reviewing proposed
designs:
1. The suitability of the improvement, including materials with which the sign is to be
constructed and the site upon it is to be located.
2. The nature of adjacent and neighboring improvements.
3. The quality of the materials to be utilized in any proposed improvement.
4. The visual impact of any proposed improvement, as viewed from any adjacent or
neighboring property.
5. The objective that no improvement will be so similar or dissimilar to other signs in the
vicinity that values, monetary or aesthetic, will be impaired.
6. Whether the type, height, size, and/or quality of signs generally complies with the sign
code, and are appropriate for the project.
The dimensions and placement of the two signs conform to the Town of Avon Sign Code
standards.
Town of Avon Community Development j:\p&z\1997\110497\tractqsgns.doc
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November 4, 1997, Planning & Zoning Commission meeting
7. Whether the sign is primarily oriented to vehicular or pedestrian traffic, and whether
the sign is appropriate for the determined orientation
The two directory signs will equally direct vehicular and pedestrian traffic to the various
Benchmark Shopping Center businesses.
Staff Recommendation
Staff recommends approval of the proposed Master Sign Program amendment allowing two
freestanding joint directory signs as submitted in the application dated October 30, 1997, with
the following condition
1. The applicant updates the Benchmark Shopping Center's Master Sign Program document to
include this approval.
If you have any questions regarding this project or any planning matter, please call me at
949-4280 (extension 139), or stop by the Community Development Department.
Respectfully submitted,
George H. Harrison
Planner
Town of Avon Community Development j:\p&z\1997\110497\tractqsgns.doc
(970) 949-4280Fax modem (970) 949-5749
Tract Q, Block 2, Benchmark at Beaver Creek Subdivision, Master Sign Program Amendment Review, page 3
November 4, 1997, Planning & Zoning Commission meeting
Planning & Zoning Commission Action
❑ Approved as submitted Lei Approved with conditions (noted below)
❑ Denied ❑ Tabled ❑ Withdrawn by applicant
Conditions of approval, reasons for tabling or withdrawal of application, or basis for denial (refer
to code or guidelines by number):
1. The applicant updates the Benchmark Shopping Center's Master Sign Program document to
include this approval. y
Date
Andrew Karow
f(-L�--I�
Attest: //
Date /
Sue Railton, Secretary
Town of Avon Community Development \\ntserver\file server\p&z\mtgltr\1997\110497\tractgsgns.doc
(970) 949-4280Fax modem (970) 949-5749