L1 ATSQ SignTown of Avon
Final Design Staff ortRep
June 3, 1997 Planning & Zoning Commission meeting
Report date
Sign type
Legal description
Zoning
Address
Introduction
May 30, 1997
Window Signs
Lot 1, Avon Town Square Subdivision - Slifer, Smith
and Frampton Building, Unit 103
Planned Unit Development (PUD)
0030 Benchmark Road
The application is to place window signage in the majority the business's store front windows.
Design Review Considerations
According to the Town of Avon's Sign Code, Section 15.28.070 Design Review Criteria, the
Planning & Zoning Commission shall consider the following items in reviewing proposed
designs:
1. The suitability of the improvement, including materials with which the sign is to be
constructed and the site upon it is to be located.
N/A
2. The nature of adjacent and neighboring improvements.
Window signage is limited throughout the Town and in this particular building.
3. The quality of the materials to be utilized in any proposed improvement.
N/A
4. The visual impact of any proposed improvement, as viewed from any adjacent or
neighboring property.
The repetitious window signs would clutter the store fronts' appearance.
5. The objective that no improvement will be so similar or dissimilar to other signs in the
vicinity that values, monetary or aesthetic, will be impaired.
The repetitious nature of the proposed window signage would impair the aesthetic
appearance of the building's store frontages.
Town of Avon Community Development j:\p&z\1997\060397\1 atsinty.doc
(970) 949-4280Fax modem (970) 949-5749
Lot 1, Avon Town Square Subdivision, Unit 103, Sign Design Review, page 2
June 3, 1997 Planning & Zoning Commission meeting
6. Whether the type, height, size, and/or quality of signs generally complies with the sign
code, and are appropriate for the project.
The Sign Code states that window signage shall not exceed 25% of the exterior window area.
Individually, the proposed window signage does not appear to exceed this limit. However,
the Sign Code further guides that wording on window signs should not be repetitious of other
signs in the immediate vicinity. Thus, the repetitious nature of signage is inappropriate for
the project.
7. Whether the sign is primarily oriented to vehicular or pedestrian traffic, and whether
the sign is appropriate for the determined orientation
N/A
Staff Recommendation
Staff recommends denial of the proposed window signage due to its conflict with the Sign
Code's discouragement of repetitious window signage.
Recommended Motion
Deny the proposed window signage as presented with the application dated "Received" May 14,
1997 based upon the finding that the repetitious nature of the proposed signage conflicts with the
guidelines of the Town of Avon's Sign Code.
If you have any questions regarding this project or any planning matter, please call me at
949-4280 (extension 139), or stop by the Community Development Department.
Town of Avon Community Development j:\p&z\1997\060397\1atsinty.doc
(970) 949-4280Fax modem (970) 949-5749
Lot 1, Avon Town Square Subdivision, Unit 103, Sign Design Review, page 3
June 3, 1997 Planning & Zoning Commission meeting
Planning & Zoning Commission Action
Approved as submitted
❑ Denied
❑ Approved with conditions (noted below)
❑ Tabled
❑ Withdrawn by applicant
Conditions of approval, reasons for tabling or withdrawal of application, or basis for denial (refer
to code or guidelines by number):
Attest: /
Date
Sue Railton, Secretary
Town of Avon Community Development j:\p&z\1997\060397\1 atsinty.doc
(970) 949-4280Fax modem (970) 949-5749