L69 B2 BMBC MSPTown of Avon
Final ort Design Staff Rep
November 17, 1998 Planning & Zoning Commission meeting
Report date November 13, 1998
Sign type Master Sign Program
Legal description Lot 69, Block 2, Benchmark at Beaver Creek
Subdivision
Zoning Shopping Center (SC)
Address 0051 Beaver Creek Place
Introduction
The applicant is seeking to create a new Master Sign Program for this small commercial center.
The current sign program directs signage to the small tower elements above each tenant space.
Individual signs are lighted, wood letters placed upon a lattice.
The new program would require the following:
• All signage would be individual back lit pan channel lettering..
• Tenant signage would be located above the individual storefronts.
• Signage area would be limited to 20 square feet.
• Signage lettering can be no smaller than 6 inches and no larger than 18 inches.
• Signage colors and styling may very to suit the individual business.
• Tenant space 5 (Domino's) would be allowed an additional sign up to 20 square foot sign on
the building's north elevation or use the existing tower for signage.
• Existing signage installed and maintained in conformance with the previous master sign
program may remain in place, until replaced or substantially repaired.
Design Review Considerations
According to the Town of Avon's Sign Code, Section 15.28.070 Design Review Criteria, the
Planning & Zoning Commission shall consider the following items in reviewing proposed
designs:
1. The suitability of the improvement, including materials with which the sign is to be
constructed and the site upon it is to be located.
2. The nature of adjacent and neighboring improvements.
3. The quality of the materials to be utilized in any proposed'improvement.
Town of Avon Community Development j:\p&z\staff reports\1998\111798\69b2bcsignprgm.doc
(970) 748-4030Fax modem (970) 949-5749
Lot 69, Block 2, Benchmark at Beaver Creek Subdivision, Review, page 2
November 17, 1998 Planning & Zoning Commission meeting
4. The visual impact of any proposed improvement, as viewed from any adjacent or
neighboring property.
5. The objective that no improvement will be so similar or dissimilar to other signs in the
vicinity that values, monetary or aesthetic, will be impaired.
6. Whether the type, height, size, and/or quality of signs generally complies with the sign
code, and are appropriate for the project.
7. Whether the sign is primarily oriented to vehicular or pedestrian traffic, and whether
the sign is appropriate for the determined orientation
Staff Recommendation
Staff recommends approval of the 51 Beaver Creek Place Master Sign Program with two
conditions.
The proposed allowable tower signage for tenant space #5 does not provide any specifications in
terms of size, lighting, materials, etc. Staff recommends that any signage for this area require
specific Planning & Zoning Commission approval.
Additionally, a key component of other successful Master Sign Programs within the Town is
thoughtful designation of specific signage colors and even text styling. Staff believes at a
minimum, signage should be of a uniform color that responds to the building's overall color
scheme.
Recommended Motion
"I move to approve the Master Sign Program for Lot 69, Block 2,'Benchmark at Beaver Creek
Place as described in the application dated November 13, 1998, with the following conditions.
1. That if tenant space #5 chooses to use the tower for its signage, that this signage be brought
back for specific Commission approval.
2. That the Master Sign Program designates a specific sign color that responds to the building's
color scheme and that this color requires approval by Town staff.
If you have any questions regarding this project or any planning matter, please call me at
748-4030, or stop by the Community Development Department.
Town of Avon Community Development j:\p&z\staff reports\1998\111798\69b2bcsignprgm.doc
(970) 748-4030Fax modem (970) 949-5749
Lot 69, Block 2, Benchmark at Beaver Creek Subdivision, Review, page 3
November 17, 1998 Planning & Zoning Commission meeting
Planning & Zoning Commission Action
❑ Approved as submitted Or/Approved with conditions (noted below)
❑ Denied ❑ Tabled ❑ Withdrawn by applicant
Conditions of approval, reasons for tabling or withdrawal of application, or basis for denial (refer
to code or guidelines by number):
Sign '
EXA-,- Date l � �r
Chris Evans, Chair
Attest���
Date
Sue Railton, Secretary /
Town of Avon Community Development j:\p&z\staff reports\1 998\1 1 1798\69b2bcsignprgm.doc
(970) 748-4030Fax modem (970) 949-5749